Episode Summary:
In today’s dynamic music industry, marketing music effectively is more crucial than ever. Episode 13 of the It’s Your Time Conference Podcast dives into how artists, managers, and industry professionals can navigate the complexities of promoting music across cutting-edge digital platforms. Join us as Josh “J1” Raiford, VP of Music Programming for SiriusXM and Pandora, shares his wealth of knowledge and insights, moderated by music executive and marketing strategist Azim Rashid. Together, they break down actionable strategies and explore the evolving landscape of streaming. Whether you're an artist looking to amplify your reach or a professional seeking the latest industry trends, this episode offers invaluable takeaways.
About the Speakers:
Josh “J1” Raiford
As the Vice President of Music Programming for SiriusXM and Pandora, Josh “J1” Raiford has been instrumental in shaping the platform’s approach to showcasing emerging talent and curating music experiences that resonate with listeners. With years of experience in radio and digital music programming, J1 is a thought leader in bridging the gap between artists and audiences.
Azim Rashid (Moderator)
A seasoned music executive and marketing strategist, Azim Rashid has worked with some of the industry's biggest names. Known for his innovative approaches to music marketing, Azim deeply understands how to connect artists with their audiences across diverse platforms. His expertise as a moderator ensures a conversation filled with actionable insights and real-world applications.
Key Points from this Episode:
The evolution of how listeners engage with music across broadcast and digital platforms
The importance of using a multi-platform strategy with your music marketing
Utilizing data analytics to refine marketing tactics and track success
Can the DSPs tell when you are using bots?
How to get your music on editorial playlists
How to vet third-party playlisting services
Q&A with the live audience
Links Mentioned in this Episode:
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