Soundwaves Amplified: Crafting Strategies for Marketing Music Across Broadcast and Digital Platforms

In this episode of the It's Your Time Conference Podcast, we dive into the world of music marketing with a powerhouse panel of experts. "Soundwaves Amplified: Crafting Strategies for Marketing Music Across Broadcast and Digital Platforms" brings together industry leaders Monica Barnes, Jeff "Uzi D" Anderson, and moderator Azim Rashid to explore the changing landscape of music promotion in today’s hybrid media world. The panel discusses the strategies, tools, and innovative approaches needed to amplify your music across both traditional broadcast channels and modern digital platforms. Whether you're an artist, label, or music marketer, this episode is packed with invaluable insights on how to make your sound heard and your brand known in an ever-evolving industry.

About the Speakers: 

Monica Barnes, Executive Producer of The Steve Harvey Morning Show

Monica is an experienced media producer with a wealth of knowledge in both traditional radio and digital content. As the Executive Producer of The Steve Harvey Morning Show, she oversees the production of one of the most influential morning radio programs in the country. Her unique perspective on music marketing through radio platforms gives her a deep understanding of how broadcast can be used strategically to grow an artist's presence.

Jeff "Uzi D" Anderson, Operations Manager at Radio One

With years of experience in radio programming and operations, Jeff "Uzi D" Anderson is a key figure in Radio One, overseeing multiple stations and ensuring smooth operations across broadcast and digital platforms. His extensive background in radio provides invaluable insights into how music can break through on airwaves and how radio plays a pivotal role in an artist's career.

Azim Rashid, Music Executive & Marketing Strategist (Moderator)

Azim is a seasoned music executive and marketing strategist known for his innovative approach to branding and promotion. His work with both emerging and established artists spans various aspects of the music business, from digital marketing strategies to creative campaigns that bring music to the forefront of popular culture. As the moderator, Azim guides the conversation and ensures that listeners gain actionable insights from the discussion.

Key Points from this Episode:

 

• Introducing Jeff “Uzi-D” and Monica Barnes

• How to get your record on the radio

• The role of broadcast in music promotion

• Digital platforms and their impact

• Cross-platform strategies

• Innovative music marketing tactics

• The future of music marketing

• The power of relationships in the music industry

• Q&A with the live audience

  
  

Links Mentioned in this Episode: 

• Connect with It’s Your Time Conference on Instagram

• Join It’s Your Time Conference Email List

• Connect with Azim Rashid on Instagram: @blackarigold

• Connect with Jeff “Uzi-D” Anderson on Instagram: @uzid

• Radio One Charlotte