From Code to Culture: Why Technical Tools Alone Won’t Save Cybersecurity | An Infosecurity Europe 2025 Conversation with Rob Black | On Location Coverage with Sean Martin and Marco Ciappelli

What if the key to cybersecurity isn’t more tech—but more humanity?

In this On Location episode of ITSPmagazine, Rob Black—UK Cyber Citizen of the Year and founder of the Global Institute of Cyber Deception—joins hosts Marco Ciappelli and Sean Martin to challenge conventional thinking around cyber defense. With a background spanning military operations and human sciences, Rob brings a fresh perspective that prioritizes multidisciplinary thinking, behavioral insight, and creative disruption over brute-force technology.

Rob highlights the importance of soft skills and critical thinking through initiatives like the UK Cyber Leaders Challenge, where students take on crisis simulation roles to sharpen leadership and communication in real-world scenarios. These experiences underscore the need to cultivate professionals who can think dynamically, not just code efficiently.

A key focus of the conversation is the strategic use of deception in cybersecurity. Rob points out that while organizations obsess over vulnerabilities and zero-days, they often overlook attacker intent. Instead of just locking down infrastructure, defenders should disrupt decision-making—using tools, tactics, and even perception itself to sow doubt and hesitation. From publicizing the use of deception technologies to crafting networks that appear already compromised by rival threat actors, Rob argues for a smarter, more psychological approach to defense.

He also pushes back against the industry’s obsession with tools for every symptom—drawing a parallel to big pharma’s model of selling treatments without tackling root causes. If cybersecurity is to become more resilient, he argues, it needs to embrace a systems mindset that includes governance, behavioral science, and even cultural analysis.

This episode is a must-listen for anyone tired of buzzwords and ready to rethink cybersecurity as a socio-technical system—not just a digital one. From geopolitics to psychology, deception to diplomacy, Rob Black connects the dots between how we live with technology and how we must protect it—not just through code, but through creativity, context, and compassion. Listen now to explore how cybersecurity can grow up—and get smarter—by getting more human.

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Guest: Rob Black, Director, UK Cyber Leaders Challenge | https://www.linkedin.com/in/rob-black-30440819/

Hosts:
Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.com

Marco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com

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Episode Sponsors

ThreatLocker: https://itspm.ag/threatlocker-r974

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Resources

Learn more and catch more stories from Infosecurity Europe 2025 London coverage: https://www.itspmagazine.com/infosec25

Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverage

Want to tell your Brand Story Briefing as part of our event coverage? Learn More 👉 https://itspm.ag/evtcovbrf

Want Sean and Marco to be part of your event or conference? Let Us Know 👉 https://www.itspmagazine.com/contact-us

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KEYWORDS

rob black, marco ciappelli, sean martin, deception