June 3, 2022 • 17 mins
In This Episode:
Dr. Stacee and Dr. Caitlin chat about their top 5 favorite Google features that you can use for your veterinary practice!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Dr. Stacee (00:03):
Welcome to #IVETSOHARD technology and
workflows that really work thenot so serious podcast for
seriously busy veterinary teamsbrought to you by Vet2Pet
Dr. Caitlin (00:13):
Listen for quick fun interviews with veterinary
professionals, who've retrievedand actually held onto their
sanity, happiness, and successby learning a few new tricks and
embracing efficient processesthat actually work.
Dr. Stacee (00:26):
I'm Dr.
Stacee Santi
Dr. Caitlin (00:28):
And I'm Dr.
Caitlin Dewilde.
Dr. Stacee (00:30):
And this is #IVETSOHARD We have a podcast
today that's never, ever beendone by anyone ever before in
veterinary medicine.
Dr. Caitlin (00:41):
we hope
that's true.
We've not actually researchedthat to be sure, but we're
pretty confident.
Dr. Stacee (00:48):
It's not totally proven, but probably true.
we're gonna talk todayabout our five favorite Google
features for your practice.
I love Google.
Sometimes I have, I have onefriend that hates Google, but
everybody else I know lovesGoogle.
Dr. Caitlin (01:03):
It's true.
It's a necessary, uh, entity.
I don't think you have tonecessarily love it, but you
can't avoid using it at thisstage, but we're gonna talk
about how to love it and use itway better.
They're not giving us anykickbacks for no, not we're
doing this outta the goodness ofour hearts, Google.
(01:25):
So you should probably send us acool shirt or something.
Dr. Stacee (01:28):
Well, and it's Google is a business.
It turned into a verb likeyou're Googling, or like it's a
whole new thing.
And my dad always says, he'sgonna, let's go search it up
search.
Now he's searching it up on theGoogle.
Dr. Caitlin (01:44):
Nice.
Let's talk about our fivefavorite, which to Our
listeners, you should know.
It took us a while to narrow itdown.
Dr. Stacee (01:53):
Yeah, we we're obsessed with Google it app.
Apparently.
Dr. Caitlin (01:56):
I know.
I never thought that this wouldbe true, but here we are.
So my favorite it's actually notmy favorite of the ones we're
talking about, but the one we'regonna start with is
Google domains.
And you can go todomains.google.com and you can
(02:17):
access any domain names that youhave purchased or transferred
through Google.
And so I think it's important tothink about Google holds and
owns domains.
Just like you could get themfrom GoDaddy or name cheap or
hover, any other domain service.
I think most people probably, Ithink it's a little bit newer.
(02:39):
So I think a lot of peopleprobably don't have their domain
through Google, but I'm a bigfan because of a million
reasons, mostly because I amlazy and I don't wanna have
multiple logins to 900 differentsites for all of my things.
So because I'm already signedinto Google for all the other
(03:00):
things, I would rather just havemy domain there and make sure
that everything's integrated.
It's a use easy, you know, userinterface, things that you're
already familiar with.
Um, yeah.
What do you think?
Dr. Stacee (03:14):
I find the whole domain thing, very confusing,
sort of like I find the wholerouter and modem connection, all
very confusing.
When I'm talking about theinternet, like how domains are
really set up and all of this.
But one thing I do know is youshould own your domain.
Yes.
No matter like, just go researchthat up because I see a lot of
vets that have a third partyservice that owns the domain and
(03:38):
they're essentially renting it.
And this is bad on a bunch oflevels because what we're trying
to do is build some sort ofclient following, uh, build your
business app and we're usingyour website to do it.
Dr. Caitlin (03:55):
Yeah.
And it's a big pain in the.
If you don't own your domain, asI'm finding, working with a
client right now, so theyactually bought their domain or
renting their domain from theirwebsite companies who owns it.
Right.
So they're in ownership ofthe.com that represents their
(04:15):
business.
And they don't like the websitecompany anymore.
and they're switching,which is fine, but now they have
to wait.
It's an awkward conversation,right?
You can't just be like piecelike, you've gotta be
like, well, we're not gonna useyou anymore.
And we hate your guts, but wereally need you to give that
back.
(04:36):
It's like a messy breakup.
Like nobody wants that.
Dr. Stacee (04:38):
Totally messy.
So if you currently don't, ifyou don't know first go find
out, do you own your domain ornot?
If you do awesome.
If you don't, I would recommendreaching out to that provider
now while everything's hunkyDory and just understanding what
rights you have, if you wantedto switch or they go under, or
(05:03):
you never know.
So start having thatconversation now.
And, and if you're currentlygetting a domain read the fine
print and understand who ownsit, because it is a big, it is a
business asset.
Really?
Dr. Caitlin (05:17):
Yeah.
And I guess we should have saidfrom the beginning, a domain
name is yourwww.IVetSoHardIsAwesome.com.
Like it needs to, that's your,your address.
It's not your website, but it'sthe address at where you will
live.
Yeah.
So I think it's just in caselisteners, weren't clear on
(05:37):
that.
I wasn't initially I was like,that's your website?
No,
Dr. Stacee (05:41):
I find this stuff so confusing.
This is like, I don't know.
I find diabetes, uh, managing adiabetic Cushingoid, way easier
than understanding how domainswork in the business world.
Dr. Caitlin (05:53):
For sure.
Although I do have to read up onthat.
Cause I have an appointment onMonday, uh, with a cat and I
have to sew the freestyle Libreon it.
And I am, I've not done thatyet.
Dr. Stacee (06:03):
Oh, I've never done that.
That sounds exciting.
Will you take a picture?.
Dr. Caitlin (06:07):
I w ill, I'm excited about it, but I, I
actually do have to research it.
< laugh> g o t o i t.
S o
Dr. Stacee (06:12):
I'm gonna Google that.
I know
Dr. Caitlin (06:13):
I'm gonna Google it.
I literally am.
That's actually gonna happen.
All right.
Uh, what's your next favoriteGoogle feature?
Not necessarily an order ofcoolness.
Dr. Stacee (06:22):
Well, this one, I really love it's the Google.
It was called G suite, but Ithink they're renaming it now to
Google workspace.
So really what
Dr. Caitlin (06:31):
I can't realize it was a little too risky of a
name.
sounds inappropriate.
I'm just saying, so Googleworkspace sounds more
professional.
Dr. Stacee (06:39):
Oh yeah.
It's a little boring.
Um, so what this allows you guysto do is to create professional
looking emails.
So, you know, we were laughingearlier.
Caitlin used to work at a placewhere the email address was
bahsbcglobal.net.
Like that's a horrible address,or I see lots of practices using
(07:03):
at Gmail at MSN, at Hotmail.
Um, you really don't wanna haveyour email look like that at
all.
Your email needs to be info, sayRiverviewanimalhospital.com or
info, Brentwood, veterinaryclinic.com.
You want to be really modernwith it.
(07:24):
And I think it's important too,that your email address makes
sense.
And it's easy to say.
Uh, I don't know it.
I hate when I see emails, nothaving the domain in there.
Dr. Caitlin (07:35):
Well, and we also found out people would try to
email us at whatever our domainname was all the time, because
they assumed like normalfreaking people that we would
have a branded email address.
So I think you might be missingout on emails.
I think there's room forconfusion and delay.
That's never good.
(07:56):
So yeah, having it makes it muchmore professional.
And from an ownershipstandpoint, again, you have the
ability to change them, or let'ssay your employee leaves.
And like, let's say an employeeleaves and you don't wanna have
to like change the Gmailpassword for everyone.
You can do that in workspace.
You can have it, you can kickthem out.
(08:17):
You can kick users out.
You can add aliases so you cancreate, you know, more bang for
your buck and get multipleemails at redirect.
A one you can add users, deleteusers.
You can have, like, I just hadan employee leave on good
circumstances, but we are ableto have her emails now forward
(08:38):
to my address so I can make surewe're not missing anything
million reasons why this is theway to go.
Dr. Stacee (08:43):
Well, you look like a badass too, because I like
saying I'm stacee@ vet2pet.com.
And then people will say, oh,I've never heard of that.
I'm like, it's my business.
Look it up.
Dr. Caitlin (08:55):
You have a much easier one.
Mine is@thesocialdvm.com.
And if they're not a vet, theyalways wanna make it be the
social DVM or DMV.
they never get what DVMis.
I still that's a differentproblem.
But what up anyway,
Nicole Clausen (09:15):
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Hey guys, this is Nicole Clausenfrom the inventory nation
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Dr. Caitlin (10:35):
All right, let's launch into our third Google
feature, which actually for meprobably is my favorite one,
which is Google business.
So I could do a whole notherpodcast and talk about Google
business all the time.
But I think this is an integralpart of, of veterinary
practice's online strategy.
Um, Google business is the onecentral location that houses
(10:57):
your appearance on search engineresults on Google maps on
basically any Google service andis what gives you access to be
able to respond to reviews andto change information.
So if you change your hours oryour clothes for the holiday, or
you want to have control overthe photos that represent your
practice, you have to have aGoogle business account.
(11:19):
There can only be one Googlebusiness account per practice,
but you can have multipleadmins.
And again, I am lazy and I wantto be already signed in to check
all my Google business stuffwhen we get a new review.
So I can literally just hit abutton and poop.
There it is.
So, uh, huge fanbusiness.google.com.
It used to be called Google mybusiness.
(11:41):
They've decided to reallymodernize in the New
yeah, that was risque.
So they're like, you know whatwe're gonna do.
We're gonna change this up andgo to Google business instead of
Google my business.
And I'm gonna do a sub featureof Google business, which is, if
you go to marketingkit.google.com, then you can get
(12:04):
their social media and businessmarketing tools from your Google
business account.
Dr. Stacee (12:10):
That's pretty cool.
I know Google makes it seem soeasy now.
I it's like they can read mymind.
I'll start to search somethingup and then it will just show up
there.
Is that easy to understand,like, here's your website here?
The hours, here's the location.
It's all in a nice littlewrapped up in a bow for me.
(12:31):
So that's the part, the Googlebusiness controls for the, those
of us who are like me that haveto learn the hard way.
Dr. Caitlin (12:39):
Well, really it's meant to be like, and I mean, it
is meant to kind of replace awebsite or serve as a website
for practices or any business.
It doesn't have one, right?
So you can get all the info youneed.
So, all right.
Number four, take it away.
Dr. Stacee (12:55):
Yeah.
Google calendar is what we cameup with you guys because we love
Google calendar.
I used to be ultra loyal to ICalbut now I've left them in the
dust for Google calendar, mostlybecause it's more universal and
it seems to play better witheverybody.
I can share my calendar.
(13:17):
I can integrate my calendar withother things.
It's it's like, it's a smartcalendar.
Dr. Caitlin (13:24):
Yeah, for sure.
It's uh, you should see mycalendar.
It's ridiculously color coded,but I have multiple calendars,
but I can see them all in onespot so I can see my work
calendar.
I can see my husband's calendar.
I can see my family's calendar.
I can see somebody else on myteam's calendar.
I can see the clinic's calendarfor the doctor's schedule all in
one spot and I can send invitesright from it.
(13:46):
I can send all the information.
It links with your, if you wannalink it with zoom or Google meet
or whatever else, you can attachstuff to it, put stuff in the
description.
It's the way to go.
And if you are an Ical person,I'm sorry, but like you're
alienating any of your friendsthat are Android, which is not
me, but, and I normally make funof those people.
But in this case, I feel bad forthem.
(14:07):
So
Dr. Stacee (14:10):
In our fifth one, you guys is Google analytics.
So I, as a business owner wasnew to understanding Google
analytics.
But now that I do, it's reallyamazing.
You can see how many people arevisiting your webpages and where
they're dropping off.
Dr. Caitlin (14:26):
Like right now.
Like you could look right now
Dr. Stacee (14:30):
And how many people are, you know, um, is this the
one where they tell you whereyou're calling?
How many people are calling you?
This is Google analytics, right?
Dr. Caitlin (14:38):
Oh no.
That's in Google business.
Dr. Stacee (14:40):
Oh yeah.
Another reason another vote forGoogle business.
There you go.
So Google analytics, uh, thisis, I really wanna make sure
that you guys know this is worthsomething, because if you're a
practice owner and you're gonnasell your business someday, like
this is real stuff, this is anasset.
You can show that buyer, howmany people visit your site and
(15:02):
what your audience is.
And it's, it's important.
Dr. Caitlin (15:06):
It is important.
And I think, you know, there's alot of, even if you're not the
one that goes in and looks atall the details again, owning
it.
So you could, if you wanted to,um, again, if you switch website
companies, they're gonna have tohave access.
So you don't want the oldwebsite company to have owned
it.
I use it all the time from astandpoint of tracking our
(15:26):
social media, cuz you canactually see how many people are
coming to your site from socialmedia or anywhere else, like
landing pages or the newspaper.
I don't know, whatever, likeother sites you might have out
there.
Um, so from a, a social mediaand a referral source tracking,
it's really great.
If you're looking at like,what's the top page that's
(15:48):
visited on our website or arethey leaving it in two seconds?
Cuz it totally sucks thatinformation lives in Google
analytics and having gonethrough a practice sale.
Um, this is absolutely somethingthat is asked for at, they want
the handover of, of all thepasswords to all the things.
(16:09):
But they, they want thisinformation because even if
they're switching websitecompanies, you don't wanna lose
that historical information ofhow people are finding are
visiting that domain name.
And at this, at this stage,we've a lot of us have added
websites for like what 20 yearsor something.
Right.
So it's important.
You should own it.
Even if you don't use it, youcan add admin so that they, the
(16:32):
people that are nerdy that likeme that wanna look at it, they
can, but you are ultimately theowner and you can change who has
access and win.
Dr. Stacee (16:41):
So basically Googles the shiznay I will say, um,
Dr. Caitlin (16:46):
Everybody getting like a mug or something.
Dr. Stacee (16:50):
All right.
Thanks for joining you guys.
We look forward to seeing younext week and if you have a
second, give us a like give us arating, um, and tell a friend
about us.
We'd like to, to meet morepeople and um, you know, educate
'em about fun stuff like Googletake care guys.
Dr. Caitlin (17:07):
Bye.
Dr. Stacee (17:11):
Thanks for joining us for Today's episode of
#IVETSOHARD
Dr. Caitlin (17:15):
Don't forget to head over to IvetSohard.com to
download our top five takeawaysfrom this episode, we'll see you
right back here.
Dr. Stacee (17:22):
Same time, same place next week
Dr. Caitlin (17:25):
Until then here's to putting your technology to
work for your practice.
Welcome to #IVETSOHARD technology and
workflows that really work thenot so serious podcast for
seriously busy veterinary teamsbrought to you by Vet2Pet
Dr. Caitlin (00:13):
Listen for quick fun interviews with veterinary
professionals, who've retrievedand actually held onto their
sanity, happiness, and successby learning a few new tricks and
embracing efficient processesthat actually work.
Dr. Stacee (00:26):
I'm Dr.
Stacee Santi
Dr. Caitlin (00:28):
And I'm Dr.
Caitlin Dewilde.
Dr. Stacee (00:30):
And this is #IVETSOHARD We have a podcast
today that's never, ever beendone by anyone ever before in
veterinary medicine.
Dr. Caitlin (00:41):
We've not actually researchedthat to be sure, but we're
pretty confident.
Dr. Stacee (00:48):
It's not totally proven, but probably true.
features for your practice.
I love Google.
Sometimes I have, I have onefriend that hates Google, but
everybody else I know lovesGoogle.
Dr. Caitlin (01:03):
It's true.
It's a necessary, uh, entity.
I don't think you have tonecessarily love it, but you
can't avoid using it at thisstage, but we're gonna talk
about how to love it and use itway better.
They're not giving us anykickbacks for no, not we're
doing this outta the goodness ofour hearts, Google.
(01:25):
So you should probably send us acool shirt or something.
Dr. Stacee (01:28):
Well, and it's Google is a business.
It turned into a verb likeyou're Googling, or like it's a
whole new thing.
And my dad always says, he'sgonna, let's go search it up
search.
Now he's searching it up on theGoogle.
Dr. Caitlin (01:44):
Nice.
Let's talk about our fivefavorite, which to Our
listeners, you should know.
It took us a while to narrow itdown.
Dr. Stacee (01:53):
Yeah, we we're obsessed with Google it app.
Apparently.
Dr. Caitlin (01:56):
I know.
I never thought that this wouldbe true, but here we are.
So my favorite it's actually notmy favorite of the ones we're
talking about, but the one we'regonna start with
Google domains.
And you can go todomains.google.com and you can
(02:17):
access any domain names that youhave purchased or transferred
through Google.
And so I think it's important tothink about Google holds and
owns domains.
Just like you could get themfrom GoDaddy or name cheap or
hover, any other domain service.
I think most people probably, Ithink it's a little bit newer.
(02:39):
So I think a lot of peopleprobably don't have their domain
through Google, but I'm a bigfan because of a million
reasons, mostly because I amlazy and I don't wanna have
multiple logins to 900 differentsites for all of my things.
So because I'm already signedinto Google for all the other
(03:00):
things, I would rather just havemy domain there and make sure
that everything's integrated.
It's a use easy, you know, userinterface, things that you're
already familiar with.
Um, yeah.
What do you think?
Dr. Stacee (03:14):
I find the whole domain thing, very confusing,
sort of like I find the wholerouter and modem connection, all
very confusing.
When I'm talking about theinternet, like how domains are
really set up and all of this.
But one thing I do know is youshould own your domain.
Yes.
No matter like, just go researchthat up because I see a lot of
vets that have a third partyservice that owns the domain and
(03:38):
they're essentially renting it.
And this is bad on a bunch oflevels because what we're trying
to do is build some sort ofclient following, uh, build your
business app and we're usingyour website to do it.
Dr. Caitlin (03:55):
Yeah.
And it's a big pain in the.
If you don't own your domain, asI'm finding, working with a
client right now, so theyactually bought their domain or
renting their domain from theirwebsite companies who owns it.
Right.
So they're in ownership ofthe.com that represents their
(04:15):
business.
And they don't like the websitecompany anymore.
to wait.
It's an awkward conversation,right?
You can't just be like piecelike
like, well, we're not gonna useyou anymore.
And we hate your guts, but wereally need you to give that
back.
(04:36):
It's like a messy breakup.
Like nobody wants that.
Dr. Stacee (04:38):
Totally messy.
So if you currently don't, ifyou don't know first go find
out, do you own your domain ornot?
If you do awesome.
If you don't, I would recommendreaching out to that provider
now while everything's hunkyDory and just understanding what
rights you have, if you wantedto switch or they go under, or
(05:03):
you never know.
So start having thatconversation now.
And, and if you're currentlygetting a domain read the fine
print and understand who ownsit, because it is a big, it is a
business asset.
Really?
Dr. Caitlin (05:17):
Yeah.
And I guess we should have saidfrom the beginning, a domain
name is yourwww.IVetSoHardIsAwesome.com.
Like it needs to, that's your,your address.
It's not your website, but it'sthe address at where you will
live.
Yeah.
So I think it's just in caselisteners, weren't clear on
(05:37):
that.
I wasn't initially I was like,that's your website?
No,
Dr. Stacee (05:41):
I find this stuff so confusing.
This is like, I don't know.
I find diabetes, uh, managing adiabetic Cushingoid, way easier
than understanding how domainswork in the business world.
Dr. Caitlin (05:53):
For sure.
Although I do have to read up onthat.
Cause I have an appointment onMonday, uh, with a cat and I
have to sew the freestyle Libreon it.
And I am, I've not done thatyet.
Dr. Stacee (06:03):
Oh, I've never done that.
That sounds exciting.
Will you take a picture?.
Dr. Caitlin (06:07):
I w ill, I'm excited about it, but I, I
actually do have to research it.
< laugh> g o t o i t.
S o
Dr. Stacee (06:12):
I'm gonna Google that.
I know
Dr. Caitlin (06:13):
I'm gonna Google it.
I literally am.
That's actually gonna happen.
All right.
Uh, what's your next favoriteGoogle feature?
Not necessarily an order ofcoolness.
Dr. Stacee (06:22):
Well, this one, I really love it's the Google.
It was called G suite, but Ithink they're renaming it now to
Google workspace.
So really what
Dr. Caitlin (06:31):
I can't realize it was a little too risky of a
name.
I'm just saying, so Googleworkspace sounds more
professional.
Dr. Stacee (06:39):
Oh yeah.
It's a little boring.
Um, so what this allows you guysto do is to create professional
looking emails.
So, you know, we were laughingearlier.
Caitlin used to work at a placewhere the email address was
bahsbcglobal.net.
Like that's a horrible address,or I see lots of practices using
(07:03):
at Gmail at MSN, at Hotmail.
Um, you really don't wanna haveyour email look like that at
all.
Your email needs to be info, sayRiverviewanimalhospital.com or
info, Brentwood, veterinaryclinic.com.
You want to be really modernwith it.
(07:24):
And I think it's important too,that your email address makes
sense.
And it's easy to say.
Uh, I don't know it.
I hate when I see emails, nothaving the domain in there.
Dr. Caitlin (07:35):
Well, and we also found out people would try to
email us at whatever our domainname was all the time, because
they assumed like normalfreaking people that we would
have a branded email address.
So I think you might be missingout on emails.
I think there's room forconfusion and delay.
That's never good.
(07:56):
So yeah, having it makes it muchmore professional.
And from an ownershipstandpoint, again, you have the
ability to change them, or let'ssay your employee leaves.
And like, let's say an employeeleaves and you don't wanna have
to like change the Gmailpassword for everyone.
You can do that in workspace.
You can have it, you can kickthem out.
(08:17):
You can kick users out.
You can add aliases so you cancreate, you know, more bang for
your buck and get multipleemails at redirect.
A one you can add users, deleteusers.
You can have, like, I just hadan employee leave on good
circumstances, but we are ableto have her emails now forward
(08:38):
to my address so I can make surewe're not missing anything
million reasons why this is theway to go.
Dr. Stacee (08:43):
Well, you look like a badass too, because I like
saying I'm stacee@ vet2pet.com.
And then people will say, oh,I've never heard of that.
I'm like, it's my business.
Look it up.
Dr. Caitlin (08:55):
You have a much easier one.
Mine is@thesocialdvm.com.
And if they're not a vet, theyalways wanna make it be the
social DVM or DMV.
I still that's a differentproblem.
But what up anyway,
Nicole Clausen (09:15):
#IVETSOHARD is brought to you by Vet2Pet the
all in one client communicationand engagement solution that
makes being a veterinaryprofessional, a lot less hard.
Hey guys, this is Nicole Clausenfrom the inventory nation
podcast and episode number 16 onthe IVETSOHARD, Constantly
(09:36):
running around like a crazyLabrador, too much stress
leaving you, looking like ahairless cat forever chasing the
ball, but never see me toretrieve it.
If you're paying for multipleclient communication platforms
and still finding it difficultto get home in time for dinner,
help is here with Vet2Pet.
(09:57):
You can simplify and streamlineyour technology while still
maximizing your reach, ratherthan communicating with clients
in multiple channels, you canfind them and they can find you
in one spot, your custom brandedhospital app.
And because Vet2Pet offersexpert appointment management,
pharmacy requests, reminders,two-way chat, virtual payment,
(10:22):
and so much more.
You can exceed your client'sexpectations and decrease
incoming phone calls and stress.
Dr. Caitlin (10:35):
All right, let's launch into our third Google
feature, which actually for meprobably is my favorite one,
which is Google business.
So I could do a whole notherpodcast and talk about Google
business all the time.
But I think this is an integralpart of, of veterinary
practice's online strategy.
Um, Google business is the onecentral location that houses
(10:57):
your appearance on search engineresults on Google maps on
basically any Google service andis what gives you access to be
able to respond to reviews andto change information.
So if you change your hours oryour clothes for the holiday, or
you want to have control overthe photos that represent your
practice, you have to have aGoogle business account.
(11:19):
There can only be one Googlebusiness account per practice,
but you can have multipleadmins.
And again, I am lazy and I wantto be already signed in to check
all my Google business stuffwhen we get a new review.
So I can literally just hit abutton and poop.
There it is.
So, uh, huge fanbusiness.google.com.
It used to be called Google mybusiness.
(11:41):
They've decided to reallymodernize in the New
yeah, that was risque.
So they're like, you know whatwe're gonna do.
We're gonna change this up andgo to Google business instead of
Google my business.
And I'm gonna do a sub featureof Google business, which is, if
you go to marketingkit.google.com, then you can get
(12:04):
their social media and businessmarketing tools from your Google
business account.
Dr. Stacee (12:10):
That's pretty cool.
I know Google makes it seem soeasy now.
I it's like they can read mymind.
I'll start to search somethingup and then it will just show up
there.
Is that easy to understand,like, here's your website here?
The hours, here's the location.
It's all in a nice littlewrapped up in a bow for me.
(12:31):
So that's the part, the Googlebusiness controls for the, those
of us who are like me that haveto learn the hard way.
Dr. Caitlin (12:39):
Well, really it's meant to be like, and I mean, it
is meant to kind of replace awebsite or serve as a website
for practices or any business.
It doesn't have one, right?
So you can get all the info youneed.
So, all right.
Number four, take it away.
Dr. Stacee (12:55):
Yeah.
Google calendar is what we cameup with you guys because we love
Google calendar.
I used to be ultra loyal to ICalbut now I've left them in the
dust for Google calendar, mostlybecause it's more universal and
it seems to play better witheverybody.
I can share my calendar.
(13:17):
I can integrate my calendar withother things.
It's it's like, it's a smartcalendar.
Dr. Caitlin (13:24):
Yeah, for sure.
It's uh, you should see mycalendar.
It's ridiculously color coded,but I have multiple calendars,
but I can see them all in onespot so I can see my work
calendar.
I can see my husband's calendar.
I can see my family's calendar.
I can see somebody else on myteam's calendar.
I can see the clinic's calendarfor the doctor's schedule all in
one spot and I can send invitesright from it.
(13:46):
I can send all the information.
It links with your, if you wannalink it with zoom or Google meet
or whatever else, you can attachstuff to it, put stuff in the
description.
It's the way to go.
And if you are an Ical person,I'm sorry, but like you're
alienating any of your friendsthat are Android, which is not
me, but, and I normally make funof those people.
But in this case, I feel bad forthem.
(14:07):
So
Dr. Stacee (14:10):
In our fifth one, you guys is Google analytics.
So I, as a business owner wasnew to understanding Google
analytics.
But now that I do, it's reallyamazing.
You can see how many people arevisiting your webpages and where
they're dropping off.
Dr. Caitlin (14:26):
Like right now.
Like you could look right now
Dr. Stacee (14:30):
And how many people are, you know, um, is this the
one where they tell you whereyou're calling?
How many people are calling you?
This is Google analytics, right?
Dr. Caitlin (14:38):
Oh no.
That's in Google business.
Dr. Stacee (14:40):
Oh yeah.
Another reason another vote forGoogle business.
There you go.
So Google analytics, uh, thisis, I really wanna make sure
that you guys know this is worthsomething, because if you're a
practice owner and you're gonnasell your business someday, like
this is real stuff, this is anasset.
You can show that buyer, howmany people visit your site and
(15:02):
what your audience is.
And it's, it's important.
Dr. Caitlin (15:06):
It is important.
And I think, you know, there's alot of, even if you're not the
one that goes in and looks atall the details again, owning
it.
So you could, if you wanted to,um, again, if you switch website
companies, they're gonna have tohave access.
So you don't want the oldwebsite company to have owned
it.
I use it all the time from astandpoint of tracking our
(15:26):
social media, cuz you canactually see how many people are
coming to your site from socialmedia or anywhere else, like
landing pages or the newspaper.
I don't know, whatever, likeother sites you might have out
there.
Um, so from a, a social mediaand a referral source tracking,
it's really great.
If you're looking at like,what's the top page that's
(15:48):
visited on our website or arethey leaving it in two seconds?
Cuz it totally sucks thatinformation lives in Google
analytics and having gonethrough a practice sale.
Um, this is absolutely somethingthat is asked for at, they want
the handover of, of all thepasswords to all the things.
(16:09):
But they, they want thisinformation because even if
they're switching websitecompanies, you don't wanna lose
that historical information ofhow people are finding are
visiting that domain name.
And at this, at this stage,we've a lot of us have added
websites for like what 20 yearsor something.
Right.
So it's important.
You should own it.
Even if you don't use it, youcan add admin so that they, the
(16:32):
people that are nerdy that likeme that wanna look at it, they
can, but you are ultimately theowner and you can change who has
access and win.
Dr. Stacee (16:41):
So basically Googles the shiznay I will say, um,
Dr. Caitlin (16:46):
Everybody getting like a mug or something.
Dr. Stacee (16:50):
All right.
Thanks for joining you guys.
We look forward to seeing younext week and if you have a
second, give us a like give us arating, um, and tell a friend
about us.
We'd like to, to meet morepeople and um, you know, educate
'em about fun stuff like Googletake care guys.
Dr. Caitlin (17:07):
Bye.
Dr. Stacee (17:11):
Thanks for joining us for Today's episode of
#IVETSOHARD
Dr. Caitlin (17:15):
Don't forget to head over to IvetSohard.com to
download our top five takeawaysfrom this episode, we'll see you
right back here.
Dr. Stacee (17:22):
Same time, same place next week
Dr. Caitlin (17:25):
Until then here's to putting your technology to
work for your practice.
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