How I Grew A YouTube Channel From 0 to 20k Subscribers in a Year—And What You Can Steal From It

I launched a YouTube channel with no plan, no strategy for a company I worked for several years ago… and by almost COMPLETE accident, it grew to over 20,000 subscribers in a year—and started generating revenue we didn’t even plan for. 

In this episode of Jeans with a Blazer, here’s what you’ll learn

• The real story of how it happened, full transparency (including this viral unicorn yoga video that started as a joke: https://www.youtube.com/watch?v=DYbwE1HD9_8)
• What I’d do differently if I had to start over to grow that number faster
• Why YouTube is one of the most underrated tools for modern businesses and how it can be a major part of your content strategy
• The 4 biggest mistakes I made that stalled the channels growth—and how you can avoid them
• All the things I got right that you can learn from, adapt and apply to your goals
• The exact strategy I now use to help brands and organizations launch content that builds community, drives traffic, and drives sales

This episode is for you if: 

✅ You’re building content for a brand, business, or startup
✅ You want to use YouTube to grow your audience—but don’t know where to start
✅ You need a real-world case study (not just theory) of how to do it well—and sustainably

💡 Key takeaways include:

• Why long-form content still wins
• How to discover what your audience actually wants
• The role of thumbnails, titles, and keywords in discoverability
• How to repurpose YouTube videos to support blog traffic, sales, and emails
• Why consistency beats perfection—and how to grow even if you start messy

🎁Episode Resources

• Get this step-by-step idea generator you can steal to create 50+ video ideas right now: https://bit.ly/44H3ejT

Watch on YouTube
https://youtu.be/Gy2I1rgj5n0

👇 Hit play and start building a channel that actually does something for your business.

#YouTubeGrowth #ContentStrategy #DigitalMarketing #SmallBusinessTips #YouTubeForBusiness #ViralVideoTips #BuildYourBrand #ContentCreation #GrowOnYouTube #MarketingStrategy #EntrepreneurLife #ContentMarketing #BrandBuilding #YouTubeSuccess #JeansWithABlazer

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Music: “Sugar Groove” by INPLUSMUSIC — Licensed via PremiumBeat (License #6849247, Order #5428551) for Jeans With a Blazer podcast. Used with permission.