Siler Chapman: From Laundry Room to King of Fire

Host Jim Serpico interviews pizza entrepreneur Siler Chapman, discussing Chapman's journey from traditional brick-and-mortar pizza shops to a successful mobile catering business, 'King of Fire.' Chapman shares insights about his pivot to mobile catering, the challenges and benefits of mobile vs. brick-and-mortar setups, and strategies for brand building. He also talks about his experiences in the competitive pizza scene, including winning world titles and the importance of continuous learning and adapting. The conversation touches on practical advice for managing a mobile pizza business, including starting small, finding the right locations, and scaling up effectively.

SHOW NOTES

00:20 Meet Siler Chapman
01:33 Siler's Pizza Journey
03:09 Transition to Mobile Catering
06:23 COVID-19 Adaptations
07:33 Challenges and Strategies
11:08 Starting Small and Scaling Up
16:30 Brick and Mortar Considerations
18:30 Lease Negotiations and Legal Tips
19:27 A Unique Opportunity in Clover, SC
20:05 Evaluating the Market Demand
20:48 Choosing the Right Pizza Style
22:31 Catering Challenges and Creativity
24:06 Weather Impact on Mobile and Brick-and-Mortar
25:56 Promoting and Managing Mobile Locations
27:41 Catering Packages and Pricing Strategies
34:30 Training and Retaining Staff
35:39 Pizza Acrobatics and Competitions
41:42 Final Thoughts and Community Support

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