In this podcast, Dave and Melissa interview Vikrant Shauruya, founder of Authors on a Mission, on how to market and sell your nonfiction book. Vikrant discusses what a “bestselling book” actually is, and why a successful book is built on a well-written book.
Great Moments in the Episode
05:15 – 07:57 Expectations for sales of first book.
8:04 – 09:41 Podcasting as a marketing strategy.
09:43 – 12:26 How to identify podcasts to pursue in order to maximize marketing.
12:27 – 14:19 How to pitch podcasts.
14:21 – 18:59 Explanation of the term “bestselling book”.
19:01 – 21:30 What to do during launch to gain sales momentum.
21:31 – 24:01 Managing expectations of book sales.
24:02 – 25:14 Why you need a focused book idea and to identify the "why" of your writing.
25:15 – 28:01 The importance of following through with promoting your book.
28:03 – 31:15 The interconnection of a book, speaking engagements, and business growth.
31:16 – 35:10 The role of a well-written book in sales.
Words of the Episodes
Wabi-sabi: a Japanese aesthetic concept that finds beauty and serenity in objects, landscapes, designs, etc., that are simple, imperfect, and impermanent.
Pustule: a small elevation of the skin containing pus.
Follow Journey Sixty6
https://www.journeysixty6.com/
https://www.youtube.com/@journeysixty6writingforpub
https://www.facebook.com/journeysixty6
https://www.linkedin.com/company/journeysixty6/
Follow Vikrant Shauruya
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.