Journey to Fans

A critical mistake that high achievers often make with their goals is that they don’t make winning easy. 

This is precisely why they struggle to stay consistent with their goals.

Creating a Winner’s Highway helps you achieve more goals and make success the standard.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: 

• A common practice that does more harm than good for goal achievement
• The two paths to goal achievement success (spoiler ...

One of the most underrated assets you have as a business owner is your perspective. 

As a business owner, you bring a unique perspective to the table, and it's important not to be afraid to share it.

In this episode, I’ll break down three ways you can leverage your perspective to stand out as a thought leader in your industry.

Free workbook: Maximize your offer's value proposition and customer revenue

Don&...

The biggest question I've gotten in my work is "How can I be seen as an expert in my industry? "

And the more that I've worked with people, the more I discover that this is the wrong question.

Being an expert won't help you stand out in your industry. The market is saturated...with experts.

Tune in to this episode to find out what to do instead and how to increase your income and ...

Your voice is as unique as your fingerprint. It's the way you express your identity to the world. 

But identity doesn't show up without intention. It needs to be exercised. And the best way to start is by giving your voice a PLACE.

In this episode, you'll learn how to use the PLACE method to master owning your identity and using your unique voice.

Free workbook: Maximize your offer's value ...

I've been thinking about the same question for the last year

What's this all for?

What do you do when you have all the measures of success, but it still feels like something is missing?

Surely it can't be more ones and zeros.

Tune into this episode to hear more about how to find what's missing after you've achieved everything. 

Free workbook: Maximize your offer's va...

Building a strong business network will help you increase your revenue.

The beauty of building a business network is that you can grow together in a referral relationship. 

By establishing your expertise, you start to create a resume of referrals which builds your business network.

BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: 

• What it means to develop a business network.
• Why building a business network is important f...

Kajabi is an all-in-one platform that you need to make your business processes seamless.

Kajabi has many features that will plan for the many touchpoints for your clients, making it a great client experience.

Kajabi is worth the investment because you get the features of multiple platforms in one place.

BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: 

• Background on what Kajabi is and why you need it for your business.
• T...

Taking a business break is necessary to maintain a healthy work-life balance for yourself.

Knowing how you want to return from your business break is important to plan and executing your break.

Communicating with your clients is the key to planning a successful business break.

BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: 

• Why you should not be afraid to take a break from your business.
• How to plan a business bre...

Being creative does not mean keeping creativity separate from the business you’ve created.

Reassessing what you want from your business will help you identify if you’ve created a replica of someone else’s business.

Adding creativity to your business might be what you need to make your business fun again. 

BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: 

• What to do if you feel the need to add creativity to your business...

Blogging is still relevant because it’s long form content that you can repurpose for social media.

Blogging is a great marketing tool because you have more control and ownership of your content.

You don’t need to subscribe to the rules that are shared about blogging. Your blog should work for you.

BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: 

• Why you should be blogging.
• How to use your blog as a marketing tool to rep...

The skills you’ve learned in your career may not be the same as the skills used to operate in your zone of genius for your business.

Focusing your business on what you’re naturally talented at will ensure your showing up at your absolute best for your clients. 

Personality assessments are guides to help you figure out what works best for your business and your zone of genius.

BY THE TIME YOU FINISH LISTENING, YOU’L...

It’s not too late to pitch yourself to podcasts because podcasts are still growing.

Podcasts are another way to market your brand and develop evergreen content.

Personalizing your pitches is a more effective strategy to get booked on higher caliber podcasts.

BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: 

• Why pitching podcasts is important
• How podcasts can help market your business
• What tips to consider when pitching podcasts

Your website should help your business attract clients and provide enough information to weed out clients that are not a good fit.

It’s important to clarify your copy because transparency and good copy converts.

A sales call might not be necessary if you include enough important information on your website instead of treating it like a brochure.

BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: 

• Why your website is not working for...

Nurture marketing is more than a tactic; it’s an intentional strategy to connect with people who are eager to buy your products.

Organic traffic still works because you create a deeper connection with your audience.

Understanding your audience’s problem is the key to nurture marketing.

BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: 

• What is nurture marketing, and why it is important.
• Why organic traffic is still an important str...

Every year, Starbucks launches its Pumpkin Spice Latte, which is wildly successful using a specific launch strategy.

The launch is not about the latte; it’s about the customer journey, the experience, and the culture built around it.

You need to know everything about your audience and use moments to purchase from you repeatedly.

BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: 

• Why Starbucks outperforms every other chain coffee s...

Being a fatalist or always thinking about the worst case scenario, will not soften the blow of disappointment.

You have to feel your feelings without making them mean more than they do.

Rewiriting the story you tell yourself is important to stop your automated self sabotaging patterns.

BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: 

• Why being a fatalist doesn’t help you avoid your feelings.
• Why transforming your mindset is neces...

BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: 

• What you can do while you’re waiting for new episodes and preview the content that will be shared in the upcoming fall episodes. 
• What to do if you would like to be a guest on the podcast or want to suggest guests for the show.
• What Journey to Fans Collective is, and how you can sign up.

RESOURCE

• Journey to Fans Collective - desoladavis.com/collective

If this episode i...

Having good web design and copy captures your audience’s attention and makes it easy to make a purchase.

While you don’t need a sales page to make a sale, having an effective sales page saves time and books more clients.

If you plan to DIY your website, make sure you have a clean design with a call to action button that makes it easy for the client to commit. 

BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: 

• The intention of a s...

Launching is more than creating, showing up, and serving; launching requires focusing on who you are serving and what they need.

Voice of customer research should be incorporated in every step of your launch, starting from product creation.

Addressing objections allows the opportunity to clarify your messaging or pivot to provide the best solution that works for your audience. 

BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: 

• Wh...