May 25, 2025 • 46 mins
What if the key to growing your business wasn't working harder, but surrounding yourself with the right people? Caitlin Durning, founder of Meraki Media, 4/6 Sacral Generator, shares her remarkable journey from college entrepreneur to the marketing powerhouse behind luxury brands like Rolls Royce and Bentley.
For business owners drowning in content creation, Caitlin offers a refreshingly practical approach: "Planning out your posts is in your best interest. The last thing you want is to get on Instagram after being on calls all day and create something from nothing." Her solution? Focus on just four monthly topics and build a strategic weekly content structure around them. This method allows entrepreneurs to maintain consistency without the exhaustion of daily content creation from scratch.
We dive deep into the resistance many entrepreneurs feel toward outsourcing. As both generators/MG's in human design with defined sacral centers (our energy powerhouses), Caitlin & I discuss how our natural drive can become our downfall when we believe we should do everything ourselves. "Even as a generator, I need a lot of downtime," Caitlin admits, revealing she works only 4-5 hours daily because that's what keeps her creative energy flowing.
The most powerful insight? Building a team isn't just about saving time—it's about restoring joy to your business. When you're freed from tasks that drain you, you reconnect with what truly lights you up. This authenticity creates magnetism that naturally attracts more clients and opportunities.
Whether you're struggling with content creation, considering hiring help, or simply feeling the entrepreneurial burnout that comes from doing it all, this conversation will inspire you to examine where you might be holding on too tightly—and what might be possible if you opened your hands to receive support.
Connect with Caitlin on social media at meraki_media_management
Let's connect on social media! You can find me @ _journeytowell
Be sure to reach out and say hello 🤍
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be well, my friend
xx Hannah
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hello and welcome back to the podcast Journey to
Well.
So this is a fun one because wegot to do a little podcast swap
.
So I was on Caitlin's podcastmaybe about a month ago and now
I have the pleasure of havingyou back and getting to talk
about your business as a founderof a marketing agency.
So this is Caitlin Durning.
(00:25):
She is a 4-6 sacral generatorin human design.
Founder of oh my gosh, Ialready forgot how to say it and
I spelled it out.
Say it for me Meraki.
Meraki that's so fun MerakiMedia.
And it's a marketing agency, sosuper fun conversation to have.
Because who doesn't need somehelp in their business and
(00:49):
marketing their business?
So I'm really thankful for youto be here, caitlin.
I always love having my guestsintroduce themselves and kind of
share.
I would love to hear a littlebit of your journey, of what
brought you here today and howthat's going.
So, but also feel free to shareanything that you'd like to
share about yourself.
Speaker 2 (01:09):
Yay.
Thank you so much, hannah.
I'm so excited.
It's always such a pleasure tospeak with you.
We had the best time over onthe end in mind and, yeah, I
just can't wait to unpacktoday's conversation.
You know so a little bit aboutme.
I am 29.
I just turned 29 in April and Ilaunched my business about
(01:33):
seven years ago, when I wasactually in college.
I started working withentrepreneurs online
entrepreneurs specifically moreon the PR side of things, so I
was getting them on their firstTV bookings.
We were, you know, doing alittle bit of social media, but
not super heavy in that phase,more just marketing and gaining
awareness.
For this online entrepreneur atthat time Loved the work.
(01:56):
She's an amazing woman, shestill does what she does and
she's fantastic business coach.
As we were working together, itwas just kind of like I was
evolving.
I was about to graduate college, trying to figure out what my
next steps were, so naturally, Ijust fell into a nine to five
job and I had to kind of take astep back from working with her
(02:20):
and all of my energy was goingtowards this nonprofit that I
was working for.
They offer direct benefits tocancer patients, actually, and I
felt called to work with thembecause my dad actually had
cancer, so it was like a verymeaningful mission to me and to
be able to help this community.
So my first year of workingthere, they wanted to launch a
(02:43):
campaign, and this is reallywhere my story with social media
began.
I had no clue how to reallygain awareness rather than
running an Instagram giveaway,and I also based it off of the
ALS Ice Bucket Challenge.
So that's like a throwback forall of us.
Speaker 1 (03:02):
Oh, my gosh throwback .
I remember that.
Speaker 2 (03:06):
Okay, keep going Like so fun.
So, as you all know, like theIce Bucket Challenge was based
off of nominations, so you wouldlike nominate your best friend
and then they would have to doit and post on social.
So I took that model and Iapplied it to Instagram stories
and we were actually workingwith lacrosse players, women's
lacrosse players specifically,which is why I was head of the
(03:29):
campaign.
I was one of the only ladiesthat worked at the company,
except for the founder, and webasically just again wanted to
gain awareness.
So it wasn't really aboutfundraising yet, it was just to
get the campaign out there andit was called game hair havoc.
So women's lacrosse playerstend to braid their hair and
(03:50):
it's kind of like this ritual,and luckily, the foundation had
that idea, so they had the wholecampaign laid out, but I was
just in charge of implementingit.
So once we launched thiscampaign, they're like sure,
good luck, that sounds fun.
You know, it sounds like a coolway to gain some awareness and
we launched it and it literallytook off like rapid fire.
(04:11):
Overnight we went from 18,000followers half a million
followers in 30 days Crazy.
They had Philadelphia Flyersplayers, nba players you know
all different types of sportsrepresentatives, irish rugby
players from all over the worldwanting to work with this
foundation based off of thiscampaign.
(04:32):
So that was just like wow, thisis such a powerful platform,
how can I help more businessesharness this?
We raised $75,000.
So we surpassed our fundraisinggoal for these amazing cancer
patients to help them, and itjust felt really good.
And then, with the samesentence, you know, I was ready
(04:54):
to kind of expand once I sawthis opportunity.
So I did leave the company andstarted my own business.
And that was where word ofmouth I just started getting
clients from the success of thiscampaign.
Speaker 1 (05:06):
Wow, what a fun story and what a cool experience for
you to have that foundation andthen be able to kind of have
that confidence right To then gooff and do your own thing.
Speaker 2 (05:19):
Thank you so much.
Yeah, it was really excitingand you know my family was like
is this a good idea?
Like social media.
You know it was back in like2019 when I really started my
LLC, even though I was in thisentrepreneurial space before, as
I mentioned.
My family was like good luck.
Like what does this mean?
(05:41):
You know, it still is complexfor people that aren't in our
online world to get like whatorganic social media management?
You know.
Speaker 1 (05:51):
Oh, my mom still is like so how do you, how do you
get clients?
She just doesn't grasp.
Obviously she's not onInstagram, does not grasp like
how you know?
Oh, how did he meet this personthat is all the way in Utah?
Or you know, how did he getthis client that's in California
, that you've never been to thattown before?
So social media social media isgreat.
(06:12):
It has a lot of drawbacks, butwe have a lot of great pieces of
social media too.
So lead us forward to what doyou do now?
Because now I mean we weretalking about like now you're
really this marketing agency.
You've really expanded.
I mean you've set up such abeautiful business for yourself
and I know that you have a wholeteam and all of that.
Speaker 2 (06:34):
Yeah.
So once I kind of got into thesocial media management business
world, it was clear to me thata lot of people were wasting so
much time on this platform andnot getting results.
And this was again pre-COVID.
So I started doing a lot oftrainings with social
entrepreneurs, just helping themunderstand how to use the
(06:56):
platform.
We launched a businessInstagram training program.
Everybody loved that.
That was a really fun time Justmore kind of done with you, I
would say, more so, but also DIY.
And then, as COVID started tounfold, it was like, okay, there
is a need for business ownershave this fully managed, because
they were just again wastingtime hating the platform,
(07:20):
creating this energy around itthat wasn't feeling abundant,
which obviously our clients andour followers feel that it's all
an energetic exchange.
So that was really where ourdone for you packages started to
unfold and we started taking onall different types of
businesses, from real estateagents to solo wellness preneurs
(07:44):
.
And you know, now we work withRolls Royce, bentley, a lot of
high-end luxury clients, whichhas been so fun.
Never thought that I would saythat.
It's even like weird to say itnow, but such an honor to be
trusted with some of these namebrands.
So that's how my team nowdeveloped.
I have about 10 people thatwork for me, all subcontractors.
(08:07):
I like to mention that becausea lot of people are like, oh my
know, we by no means have anytype of like insurance that we
offer them yet as the companygrows, hopefully we'll get there
(08:32):
.
So that's all how the businesshas unfolded and, yeah, it's
been a really fun wild ride.
Speaker 1 (08:39):
So wild Life is wild, right, and I love how you were
kind of sharing that we reallyneed to learn.
I think one of the things thatyou and I our businesses
actually have in common isreally learning that energetic
exchange and how to show upauthentically as yourself.
I know for me we can get.
(09:02):
I can get so sucked into thosemarketing gimmick, glitches, I
don't know.
The pulling you in of this ishow you're going to attract your
next 2000 followers, or goingviral overnight, or this is the
(09:22):
way that you need to create areel, and I've definitely got
sucked into that.
I mean, who hasn't?
Especially if you're a businessowner who doesn't get sucked
into the surefire way to growyour business and grow your
followers.
But finding how we can likewhat really works for us and how
we can show up authentically asourselves, rather than you have
(09:46):
to create a reel every day andbe posting a reel every day or
you have to be, you know, andthere is a structure to find,
but kind of finding.
Can you speak on that a littlebit of like finding the balance
between how am I showing upauthentically?
How am, how can I continue toshow up for my audience and grow
my audience, but not likeyou're saying.
(10:07):
Not waste my days scrollingthrough Instagram or all of my
hours on Instagram trying tobuild this community.
Speaker 2 (10:16):
Yeah, yeah.
It's such a good point becausethat is what we end up doing,
right?
I am also someone that has donethat, so we use things like
time blocking and even havedifferent limits set up on
Instagram.
You can set up like anotification for it to pop up
and say, hey, you've reachedyour time limit for today.
Utilizing those tools will bevery important for any CEO that
(10:40):
is on social media, especiallywhen you're implementing things
like outreach or you're gettinginto the direct messaging side
of things, which doesn't have tobe spammy.
It can actually really beorganic and fun and exciting,
and that's the energy that wewant.
So, when it comes to creatingcontent, I always say planning
(11:03):
out your posts is probably inyour best interest as a business
owner, because the last thingyou want to do is, after being
on calls all day, have to get onInstagram and create something
from nothing.
So I always say start with aweekly topic and then you only
have to come up with four topicsa month.
(11:24):
Right, seems much moredigestible and doable for a
business owner.
Then each day you're basicallycreating your sales funnel right
Through that content.
So Monday you're introducingthat topic.
Tuesday you're getting morein-depth on the topic that
you're sharing on.
Maybe Wednesday is yourtestimonial day.
These are just ideas becausethey can totally be mixed around
(11:46):
.
And then Thursday, you know,maybe you're giving that offer.
You're saying, hey, this iswhat I'm welcoming and would
love to have a conversation withyou if it feels aligned.
And Friday is just driving thatcall to action forward.
So that's how we approach socialmedia from a very bird's eye
view perspective, because eachperson, just like human design,
(12:09):
is different, right, and itneeds to be customizable to
every business.
So by no means do we useanything like cookie cutter
captions.
You know we've tried that inthe past.
It fails miserably.
So we are doing that much love,but maybe try something new,
right, like chat, gpt ordifferent types of authentic
(12:31):
ways where you can really speakyour truth.
That's what's going to pullyour clients in, and most of the
time people just feelresistance around being
vulnerable online, which is areal, you know concern and, of
the time, it's just a beliefburied underneath there.
If you do have resistance,being vulnerable.
(12:52):
I find every time I postsomething vulnerable, I almost
always have an amazingconnection and turning it into
something right, whether that'san amazing business referral
partner or a potential client.
So, yeah, I just alwaysencourage vulnerability for
entrepreneurs.
Speaker 1 (13:13):
And don't we always struggle with that in real life
too, and especially in thecoaching field is really kind of
finding that balance betweenhow vulnerable and how much am I
sharing for working with myclient or how much am I sharing
online.
But I have obviously found thevery same thing.
(13:36):
The more I can share what I'mstruggling with or what I'm,
what, what my story has been orwhat's been coming up for me, a
lot of my the biggest posts arealways talking about, like you
know that I do a lot of cyclework and like astrological uh, I
pay a lot, a decent amount ofattention to the astrological
(13:57):
like what's going on?
Um, and even just talking aboutthat.
You know, like we all thinkthat we are experiencing such
different things and that can bevery isolating for us and it
can be very nerve wracking tothink of what if I shared this
(14:17):
online?
What if people judge me?
What if people think that I'mless of a coach or an
entrepreneur or a CEO?
And there's definitely a way toshare that too.
Right, and finding what worksfor you, because just posting
the oh, I failed, and you knowthis is where I am now like that
might not.
If it doesn't feel authenticfor you.
(14:38):
It's probably not going to comeout authentically the way that
you're sharing it, or or again,like it's a big energy thing.
But if it doesn't feelauthentic for you, then how else
can you share it?
How else do you want to shareit, because it doesn't have to
be again this, this cookiecutter thing?
My question is how do we do,how do we share so authentically
(15:04):
?
How do we grow our businessfrom an authentic place?
Hiring you where it's not medoing the posting, it's not me
creating the social media likethat?
That would be one of my I mean,that is also kind of one of my
thoughts all the time is likehow much, how authentic is it?
So I'm sure maybe you've gottenthis question before, so I'm
(15:27):
curious to hear.
Speaker 2 (15:28):
Definitely yeah, and to your point around like the
vulnerability and wanting toshare that, and if it doesn't
feel aligned, I always saysometimes there needs to be some
processing, like with thesituation right, before we share
it.
So if you have that resistance,give yourself grace and maybe
(15:48):
say why don't I put this in mycontent folder?
I always keep a notes on myphone of all different ideas and
then I'll come back to themafter I feel like I have
processed it when it is time toshare.
I do that same thing with mypodcast and for our podcasters
out there.
Your podcast is a great weeklytopic, right, because you're
(16:11):
already, you know, sharing onthat topic of the week, and it's
a perfect funnel because it'sjust going to add more value,
create stronger relationships.
So that's how I structure mycontent too, and that's actually
a great segue into how wecreate content for our clients.
So we are all about exchanginginformation back and forth with
(16:35):
our potential clients and withour current clients around.
What are you seeing happeningin your current industry?
What are the aha moments, youknow?
Do you feel something is reallyneeding to be shared at this
moment in time?
What are your clients talkingto you about if they don't have
a podcast.
If they have a podcast, it'sgreat because then we can go in
(16:57):
and we can pull different clipsand topics and ideas from that
podcast, which makes it a loteasier for us to get inside our
client's brain.
If that client doesn't have apodcast yet, most of them always
end up launching one, which isfantastic.
Highly encourage that.
(17:17):
Then we kind of have thatexchange of educational
knowledge.
So we even offer things likemonthly calls, you know, with
myself and your account managerand we'll go over, hey, like
what's coming up for you, how doyou feel?
Do you have any stories youwant to share with us?
Then we'll take that recordedcall, really create some awesome
content with it, based off ofthose four monthly topics, and
(17:41):
then our clients will give ushonest feedback.
So that's one of the bestthings about this relationship
is you'll never hurt ourfeelings.
This is your business at theend of the day, and that's all
done through a Google Doc forumand we also use things like
Voxer, walkie talkie, chat.
We can go back and re-listen tothose stories, you know,
depending on what our clientsare wanting us to share and
(18:04):
write on.
So that's kind of again like ahigher level perspective of it,
but that's how we get insidetheir brains.
Speaker 1 (18:11):
I love that Somebody.
I was doing a connection, I washaving a connection call maybe
a month ago and we were talkingabout how you can really tell,
you can really feel when peoplelove what they do and when they
like, like even just yourlanguage of building
relationship and like that's howwe have these relationships
(18:32):
with our clients and all ofthese things.
That's really important to me.
I think it's again kind ofcoming back to the authenticity
piece and the connection and theenergy, but it's really
important to have these.
Maybe not important.
It's really beautiful to findpeople that really love and are
very passionate and are very onfire about what they do and
(18:56):
their business and how they'rebuilding their business.
Because we can get very stuck,even as business owners I mean,
we always think more so likecorporate America, right, we get
stuck with like the job that wedon't like and the nine to five
and all these things.
I think that can still happenand we all go through these ruts
and we're all have ups anddowns, but it can definitely
(19:17):
happen in our businesses as welland we can get stuck in like
this is not how I want mybusiness to look, or I don't
really feel passionate aboutthis right now and and I so I
just I wanted to say that I justI can feel your enthusiasm and
your joy and your passion forwhat you do and how you're
really serving your, yourclientele and your community.
(19:40):
So I just I love that for youand I really appreciate that in
you.
Let's move.
Let's talk about one of thethings that I appreciate about
social media managers thatappreciate, about house cleaners
(20:05):
, about anyone that does thingsthat I don't necessarily have
all the time in the world to do,and one of the things that I've
really had to work on in mybusiness and my life is really
breaking down those barriers ofI can do it all by myself, and I
am going to bring in a littlebit of human design here because
you're a generator.
(20:25):
And I am going to bring in alittle bit of human design here
because you're a generator, I'ma manifesting generator Having
the defined sacral centeractually we're both sacral
authorities.
So having that defined sacralcenter, which is really our life
force, energy, it's our largest, what's called motor center.
We have four motor centers inthe human design body graph
chart and it's our largest one.
It's really that like batteryof energy, of drive, of
(20:48):
consistency.
I actually need to look what,if you have a defined ego, yeah,
and you and I both have adefined ego center, which is the
center of motivation and driveand like willpower.
So, having those two definedcenters, I can't, I can only
speak for myself, but I candefinitely get stuck in.
(21:12):
I can just do it myself.
Like it's too much to explainto someone else.
I don't, you know, I don't wantto have to, like deal with
someone else and then bedisappointed with whatever they
create.
Or you know again, housecleaning, like I don't want to
have to deal with hiring a housecleaner and then having to go
back behind them and clean thepieces of the house that they
(21:33):
miss and all of the things.
So if somebody is stuck in thatmindset of, yeah, I mean, this
is really cool.
I love the idea of a marketingagency and I love the idea of
having some sort of social mediamanager, but I can do it by
myself.
What do we say?
What would you say to those,those people?
Speaker 2 (21:56):
Such a good question, and thank you so much for
picking up on my passion.
I do love what I do, so Ireally appreciate that.
Speaker 1 (22:02):
It's palpable, it is Thank you, thank you.
Speaker 2 (22:05):
That's so good to hear and that's actually like my
exact response to a businessowner that's feeling resistance
around hiring, whether that'soutsourcing or internal.
You know, because in myexperience I have hired people
that maybe didn't have theskills that I needed them to
(22:26):
when I needed them to right.
So I wanted them to come inwith some skill and I expected
them to come in with some skilland me just be able to walk away
right and they're going to beself-sufficient because you and
I are already motivated.
So like it's like isn'teverybody like this right?
(22:47):
And I'm saying but we aren't,and everybody's unique.
So in those moments, you know,bless those hearts that I've
worked with because they put upwith me lacking on the side of
training Right, and what I toldmyself in hiring the next team
(23:07):
that's now with me and has beenwith me for a few years now was
all around how much time am Igoing to get back for this short
sacrifice of time that I'mexperiencing now?
And it's been tenfold and it'salso helped me find joy in my
(23:28):
business because when we'resitting in lack right, lack of
time, lack of energy, lack ofwanting to do something, if our
motivation is lacking.
Everyone can feel that in thecompany.
Your clients pick up on that,unfortunately, our family
members pick up on that right.
My puppy picks up on that.
I want to be operating from ahigh vibe.
(23:50):
In order to do so, even as agenerator, I need a lot of
downtime, you know, especiallyto come up with content, ideas,
with every different businessthat we work with.
Like my brain needs rest, Irest a lot of the time.
Everybody always laughs.
But, like, I really only workprobably like four or five hours
a day because I'm like freakingexhausted even after that.
(24:12):
You know, and the reality ofbuilding my company is it's
allowed me to do that with myteam because they are able to do
the heavy lifting and they lovewhat they do right, that's
their sweet spot.
They came in with the skillslove what they do right, that's
their sweet spot.
They came in with the skills.
I did some mentoring, right.
I explained what our overallvision is for the company and I
(24:33):
guide them.
But I know that as they becomeeven more self-sufficient now,
like you know, I only hear fromthem on payday most of the time,
you know, because they're greatat what they do and I trust
them.
Now it's challenging, right,because I'm sure a lot of our
listeners have maybe even hiredsocial media managers and
(24:54):
unfortunately, in this space itcan be difficult to find
somebody that's a good fit foryou uniquely, your human design,
your business right that youlike to work with, your business
right that you like to workwith.
And that's where I always saylean into your intuition.
Like we know immediately, right, when we meet someone, we're
going to vibe with them or not,and that is how I do business.
(25:17):
You know, honestly, that's howI live my life now.
I it's not that I don't likepeople that I don't feel
connected to intuitively, I justprobably wouldn't hire them to
work with.
If I'm picking up on that, thefirst conversation and that
skill, as we know, can be donethrough human design.
If you don't feel comfortablefollowing your intuition but
(25:38):
also knowing, like, what are mystrengths and I find human
design is a great way tounderstand that Like you, as a
manifesting generator, you areactually the powerhouse of your
business.
You are the thought leader, youknow.
So outsourcing is going to giveyou so much more energy anyway,
because that's your skillset.
You can see the vision.
(25:58):
Your team is the ones that canimplement it for you, and even
as a generator, that's how I'vebeen able to keep the stamina of
this going, you know, with myLLC for six years.
But then seven years beforethat, everybody always asks me
like, how do you deal with theups and downs?
It's my team, you know, becauseI know when I tell them, hey,
(26:21):
if we lose a client,unfortunately, those hours are
gone, like.
I just want to be super clearabout that.
They know exactly what toexpect.
Right, they're probably also inbusiness for themselves.
A lot of them are theirsubcontractors.
So when you find the rightpeople, the right tone, the
right personality, it feelsright, and most of the time you
(26:42):
can help mold them.
For that short amount of time.
What you're going to get in thelong run is tenfold back with
that time that you've sat for.
Speaker 1 (26:51):
Yeah, I love that.
And just even you saying youknow, I have more joy, I have
more connection to my business,I am more present with my family
and my doggie and all thesethings, I think we can
definitely get stuck in the Imean we.
It's also.
I mean I'm coming from aperspective of human design, but
(27:11):
it's also the culture that welive in.
We live in a very independentand isolated world and culture,
just I mean in America for sureand I mean you can see that in
motherhood, like the differencesin motherhood in different
countries, how mothers aretreated and how you know the
(27:35):
support that they have aroundthem.
And then here it's like okay,you have the baby at the
hospital, you go home with yourhusband hopefully your husband's
helpful and a lot of timeswe're not around our family and
we don't have a lot of supportafter the first few days or the
first couple of weeks.
And that is just one, oneexample of this isolation that
(27:56):
we have in our society and thiswhole like independence mindset
and I've seen it.
I do see it a lot Not to callmen out, but I see it more often
with men.
This I'm not going to hiresomeone like, I can just do it
myself.
But it also I think itsubconsciously comes in with
(28:16):
women as well, especially asbusiness owners, especially as
people.
We can see it as almost afailure.
But what if we switched thatmindset of oh wait, I don't have
to carry this whole thing?
What if I picked out?
Another thing that you said isknow your strengths and you can
(28:38):
come from a human designperspective, absolutely and
obviously that is one of thebiggest things that's changed my
life.
But if you don't want to comefrom that human design
perspective, I mean just likegenerating a list and knowing
and exploring I mean, again, I'mgoing to use human design terms
but like, what lights me up,what gives me energy, what do I
(29:01):
absolutely love and come on fire?
Obviously, for me, it's havingthese conversations.
It's talking about human design.
You can feel, I can feel myshift when I get a chance to
talk about human design orbreathwork or cycle alignment
versus anything else, basically,and I can feel that shift.
(29:23):
So what lights you up, whatbrings you energy and what?
Another thing that I heard on apodcast with time is at one time
is what are you good at?
Like what, what?
What are you good at?
Because something can light youup in your business and you
could not be, unfortunately,that great at it, like, just
have the innate skills.
So do I hire a mentor?
(29:45):
Do I hire someone out?
Do I attend some training, like, do I want to get better at it
or do I want to outsource it?
And the more that we let go of,the more that we're opening our
hands right to receive whatmore of what we want, more of
what lights us up, the more thatwe say no to the things that
(30:07):
don't light us up which is ahuge lesson for generators is
the more that we say no to whatdoesn't light us up, you're
creating that space to have thething that does light you up,
have your yes come in and youfeel completely on fire about it
and that's how you, especiallyas a generator, but also manage,
manage, um.
(30:28):
That's how we become moremagnetic and you're going to
attract more of your people andyou're going to get more
business.
I mean, it's such this in thebeginning, when I started
learning this, like it's.
Speaker 2 (30:40):
It's the complete opposite of what we're taught,
right, Totally, I feel like inentrepreneurship specifically
you know, there's all of thesefast, quick wins and you know
perfectionism and don't mess up,because it'll build, it'll
destroy your reputation, rightLike it's, like all these scary
(31:00):
things that can happen Inreality.
We know the people that we'retraining will make mistakes.
They're human, right, we canhold space for that and we can
be honest.
I just tell my client hey, thisis a new team member, I'm
giving you a discount.
Let's see how they do.
If you don't like them, I'llswitch it.
You know, like super openhonesty is what's going to take
(31:23):
some of that angst away, for usas well as the CEO, as the
leader also takes the pressureoff the team member.
If they do make a mistake,right, and then over time they
just learn and you give them thetime and the space to learn and
grow.
Like I pay for my team membersto do trainings, they come to me
(31:44):
, they want to buy something.
I'm like great, let's put it onthe business credit card.
I value that, right, they'reshowing me that they care about
the company.
So that's, I think, also whatyou're mentioning with the human
design side.
It's like you are the leader,you are the powerhouse of the
business.
If you are lacking with thatenergy, that excitement, that
(32:04):
joy, that magnetism mentioned,the business will not make it.
And if anyone is having feararound spending money, this is a
valid fear, right, then we'relike, okay, I don't just have to
pay my mortgage Now, I have topay my team Now, I have to
figure out how to eat.
Right, this is realentrepreneurship, real life.
(32:26):
I heard on a also on a podcast,a few millionaires said that
they actually have lost moremoney in investment in their
business.
Right, then they get out at theend of it, but they are
billionaires.
So the reality of it is thatsometimes we have to put in
first to get what we want in thelong run.
(32:48):
It's kind of like that idea ofthe time and the nurturing of
that team member or thatoutsourcing at the beginning.
In my experience it's allowedme to make the most money that
I've ever made in my lifebecause I'm not bogged down by
thinking about like even my ownsocial media posts.
I'm like listen to the podcast,love you, create a post right,
(33:10):
because I'm also testing what dothey like to do?
Do they like listening to thisshow?
Perfect, they're the perfectteam member to make the social
media posts.
I'll approve disapp, give mycriticism every time.
They're learning more and moreabout how I think.
So, just such a differentenergetic exchange, and I think
(33:31):
once we take away some of thatfear, that's when the business
can start to snowball and you'realso able to hold the capacity,
because if you have 10 clientsand you're freaking out, right
the, the client's gonna be likewhoa, should I hire this person,
which I have done right, I'vereached the capacity.
That's why I built the team, soit was hindering the income of
(33:55):
the company.
Um, then it's no longer aboutmyself, right, it's about the
brand too.
So they hold me accountable ifI don't show up.
Speaker 1 (34:05):
I'm not showing up for them and there's a lack in
the company.
Speaker 2 (34:10):
A lot of my clients they come to me like three years
in and they feel lack of thatmotivation.
I'm like it's time to bring ona team member, because they'll
hold them accountable right.
So there's that level ofenergetic exchange in that sense
too.
Speaker 1 (34:24):
Yeah, yeah, one of I mean we need.
We need people, we need our, weneed our community, we need our
people around us.
Having people to hold usaccountable, having people to
inspire us that's a huge thing.
I mean that's one of thereasons I started my podcast was
(34:45):
I want to talk to people whoare passionate about what they
do and feed off of their passionand their excitement and what
they love to do, because that isthat is palpable and that
brings you energy to be in theenergy of other professionals
that love what they do and arevery passionate about it.
(35:07):
You have you have a four line inyour profile, which I'm sure
you know about this, but I justkeep hearing all of these like
interwoven pieces of communityand relationships and you know,
loving your team and buildingyour team and wanting to support
your team and show up for yourteam.
And that four line is calledthe people person.
(35:29):
So yours is the conscious.
Your first line is theconscious line.
So maybe that's also why I'mseeing it so much.
But that really the four lineis.
It's not necessarily somebodythat's outgoing or something.
I mean you kind of said like Ineed my time to rest and I need
(35:49):
my time to recharge, so it's notsomeone that's always on or
always high energy and thank youfor saying that too, because
generators and mani-gens I knowthat I have fallen into this.
Oh my gosh, I'm a manifestinggenerator, I'm this like
powerhouse.
I should always have energy.
Not the case.
Not the case at all.
We are also human and that'swhere I really bring in the
(36:11):
cycles of, like you know, areyou menstruating?
Are you where?
Are you in your luteal phase?
Are you in your ovulation phase, and kind of learning that.
But the four line really is allabout relationships and your.
Your biggest growth, yourbiggest opportunity, your
biggest successes are typicallygoing to come from who you know
(36:34):
and the relationships that youhave and networking and, and you
know, building those strongfoundations, because foundations
are really important for fourlines too.
Of like I'm not going to makethis jump, this leap of faith if
I don't know where I'm jumpingto and I don't have that strong
foundation of and maybe that'sin your business or maybe that's
(36:55):
just like I feel very confidentand secure in my home life.
So I know that, like myhusband's got me, I know that my
parents got me, I know that myhouse is secure, so then I have
that safety to kind of jump,jump over and make that hire the
new team member or, you know,make that that addition in my
(37:16):
business or that shift in mybusiness.
But I hear that like justcoming up and upside.
Well, I wanted share a littlebit about the four line in human
design because it's a very coolprofile line to me.
I actually one of the peoplethat I had on my podcast he was
the founder of the networkinggroup that I was a part of for a
long time and before I knew itwas human design, I'm like you
(37:39):
have to be a four line, you haveto have a four line, and of
course, course he did.
And so then I talked about thatbecause I'm like just every,
every, every way that you'relike making your connections is
always through who you know.
Speaker 2 (37:53):
Yeah, oh my gosh, that's such a good point.
Somebody, actually.
I was out at our localrestaurant last night and I met
another entrepreneur, like youknow, casual for a line, just
like talking to somebody at thebar.
They're like, can I hire you?
You know, love that, so fun, Ilove, that's why I love it.
But they were like you're sopersonable.
(38:15):
So if you're being told thatand you don't know your human
design which is probably not thecase, but you probably are a
four line- I feel like most ofthe time you can, yeah, well, I
was, I did it.
Speaker 1 (38:34):
I taught a human intro to human design workshop
yesterday and I was saying tothese, these beautiful people,
I'm like I'm that nerd that justkind of talks to people and I'm
like, hmm, I bet you have adefined ego center, I bet you
have a three line, I bet you'rea manifesting generator.
And then I then I try to findsome way, of course, to
eventually pull up their chartand see if I was right.
(38:54):
But you can the four lines.
Typically, you can be like Hmm,yeah, but but you're a four
line, somewhere, like in the, inthe first or the second line.
Speaker 2 (39:09):
Yeah, right, I know I feel like that's a good tell
and like the more I learn abouthuman design, I feel the same
way, I'm sure, for you.
You're like I know exactly whatyou probably are.
Yeah.
Speaker 1 (39:15):
Such a nerdy whatever , just such a nerdy thing, but I
love to do it.
So last question, oh, beforelast question how can we follow
up with you?
How can we make sure that weare?
I mean, I know that you post somuch great stuff on your social
media as well.
You have your own podcast, sofor anyone that is listening,
(39:35):
that would like to stay in yourrealm, how can they follow up?
Speaker 2 (39:42):
Well, thank you so much.
Yeah, my spot to be asInstagram, as always at Meraki
M-E-R-A-K-I underscore media,underscore management.
Feel free to DM me, message me,follow me.
I'll follow you back.
I'll probably send you amessage anyway, because I just
love to connect with people.
My four lines showing Exactlyit's a theme of today's podcast
(40:05):
and then, yeah, the end in mind,personal development for
entrepreneurs is my podcast.
If you vibed with thisconversation, hannah's been on
the show so you can go back,listen to our episode together,
of course, and these are kind ofthe topics that I unfold.
For example, an unfortunatefamily situation just happened
to me a few weeks ago and Ishared a lot about like what I
(40:28):
learned from having a team atthat time, specifically, and
having to shut my business down.
You know when something comesup in life.
So that will be launching soonand would love to get these
thoughts too, because it kind ofexpands more on our topic today
.
Speaker 1 (40:43):
Oh, I love that.
Yeah, I will definitely listento that.
So, and everything, of course,will be linked on the, on the
show notes and all all the goodthings.
Last question if you'restanding on a stage and you had
the microphone for a minute ortwo and you have a message that
you are able to share with theworld, what would that message
be?
Speaker 2 (41:04):
and you have a message that you are able to
share with the world.
What would that message be?
Oh, I love this question.
I have to say, with myexperience in just my whole life
, I have found that love is thekey to all issues that we face
in life, and whether that'sself-love, love for others, you
know, showing love through yourbusiness, if you don't feel love
(41:32):
on a daily basis.
I would try and get back tothat, because that has what's
been keeping me going over thepast few weeks and, honestly, I
love what I do so much thatthat's where the passion comes
from as well.
So, yeah, just love to love,and I think that that's a great
message for everybody.
Speaker 1 (41:47):
Hopefully it is a good message.
Fine, find what you love,settle in what you love, the
people that you love, the thingsthat you love to do, do what
you love to do.
I always say that too, like Ijust love love what I do, and
that's Like I just love lovewhat I do, and that's that's the
motivator.
It's not dragging myself out ofbed.
(42:07):
I think it was.
Tony Robbins said that.
Like, find what pulls you outof your bed versus you pulling
yourself out of your bed and andand you know, or pushing
yourself out of bed.
Find what pulls you out of yourbed every single day, and it
can be different things.
Speaker 2 (42:23):
Yeah, exactly Like sometimes we day and it can be
different things.
Yeah, exactly like sometimes,we always expect it to be our
business and I will say, overthe years, it is not always the
business.
You know, the businesssometimes makes you want to curl
up in a ball.
We call it term floor momentsover on the end in mind.
Um, but there's always somesort of love capacity, right,
whether it's your puppy, yourfamily, as you mentioned, or
(42:45):
something that you love to dolike working out or getting out
in nature, and my coach actuallycalls it my love list, and
that's something that I focus ona lot.
Whenever I'm feeling a rockytype of day, entrepreneurship
can be rocky.
So if you haven't worked onyour love list, start there, and
that's a great place.
Speaker 1 (43:06):
Love that.
Thank you for sharing thattidbit and thank you for coming
on.
This is such a fun conversationand I absolutely love being in
your energy.
So thank you for thisconversation and thank you for
taking your time.
Speaker 2 (43:20):
Thank you.
Thank you so much for having me.
I loved it.
Hello and welcome back to the podcast Journey to
Well.
So this is a fun one because wegot to do a little podcast swap
.
So I was on Caitlin's podcastmaybe about a month ago and now
I have the pleasure of havingyou back and getting to talk
about your business as a founderof a marketing agency.
So this is Caitlin Durning.
(00:25):
She is a 4-6 sacral generatorin human design.
Founder of oh my gosh, Ialready forgot how to say it and
I spelled it out.
Say it for me Meraki.
Meraki that's so fun MerakiMedia.
And it's a marketing agency, sosuper fun conversation to have.
Because who doesn't need somehelp in their business and
(00:49):
marketing their business?
So I'm really thankful for youto be here, caitlin.
I always love having my guestsintroduce themselves and kind of
share.
I would love to hear a littlebit of your journey, of what
brought you here today and howthat's going.
So, but also feel free to shareanything that you'd like to
share about yourself.
Speaker 2 (01:09):
Yay.
Thank you so much, hannah.
I'm so excited.
It's always such a pleasure tospeak with you.
We had the best time over onthe end in mind and, yeah, I
just can't wait to unpacktoday's conversation.
You know so a little bit aboutme.
I am 29.
I just turned 29 in April and Ilaunched my business about
(01:33):
seven years ago, when I wasactually in college.
I started working withentrepreneurs online
entrepreneurs specifically moreon the PR side of things, so I
was getting them on their firstTV bookings.
We were, you know, doing alittle bit of social media, but
not super heavy in that phase,more just marketing and gaining
awareness.
For this online entrepreneur atthat time Loved the work.
(01:56):
She's an amazing woman, shestill does what she does and
she's fantastic business coach.
As we were working together, itwas just kind of like I was
evolving.
I was about to graduate college, trying to figure out what my
next steps were, so naturally, Ijust fell into a nine to five
job and I had to kind of take astep back from working with her
(02:20):
and all of my energy was goingtowards this nonprofit that I
was working for.
They offer direct benefits tocancer patients, actually, and I
felt called to work with thembecause my dad actually had
cancer, so it was like a verymeaningful mission to me and to
be able to help this community.
So my first year of workingthere, they wanted to launch a
(02:43):
campaign, and this is reallywhere my story with social media
began.
I had no clue how to reallygain awareness rather than
running an Instagram giveaway,and I also based it off of the
ALS Ice Bucket Challenge.
So that's like a throwback forall of us.
Speaker 1 (03:02):
Oh, my gosh throwback .
I remember that.
Speaker 2 (03:06):
Okay, keep going Like so fun.
So, as you all know, like theIce Bucket Challenge was based
off of nominations, so you wouldlike nominate your best friend
and then they would have to doit and post on social.
So I took that model and Iapplied it to Instagram stories
and we were actually workingwith lacrosse players, women's
lacrosse players specifically,which is why I was head of the
(03:29):
campaign.
I was one of the only ladiesthat worked at the company,
except for the founder, and webasically just again wanted to
gain awareness.
So it wasn't really aboutfundraising yet, it was just to
get the campaign out there andit was called game hair havoc.
So women's lacrosse playerstend to braid their hair and
(03:50):
it's kind of like this ritual,and luckily, the foundation had
that idea, so they had the wholecampaign laid out, but I was
just in charge of implementingit.
So once we launched thiscampaign, they're like sure,
good luck, that sounds fun.
You know, it sounds like a coolway to gain some awareness and
we launched it and it literallytook off like rapid fire.
(04:11):
Overnight we went from 18,000followers half a million
followers in 30 days Crazy.
They had Philadelphia Flyersplayers, nba players you know
all different types of sportsrepresentatives, irish rugby
players from all over the worldwanting to work with this
foundation based off of thiscampaign.
(04:32):
So that was just like wow, thisis such a powerful platform,
how can I help more businessesharness this?
We raised $75,000.
So we surpassed our fundraisinggoal for these amazing cancer
patients to help them, and itjust felt really good.
And then, with the samesentence, you know, I was ready
(04:54):
to kind of expand once I sawthis opportunity.
So I did leave the company andstarted my own business.
And that was where word ofmouth I just started getting
clients from the success of thiscampaign.
Speaker 1 (05:06):
Wow, what a fun story and what a cool experience for
you to have that foundation andthen be able to kind of have
that confidence right To then gooff and do your own thing.
Speaker 2 (05:19):
Thank you so much.
Yeah, it was really excitingand you know my family was like
is this a good idea?
Like social media.
You know it was back in like2019 when I really started my
LLC, even though I was in thisentrepreneurial space before, as
I mentioned.
My family was like good luck.
Like what does this mean?
(05:41):
You know, it still is complexfor people that aren't in our
online world to get like whatorganic social media management?
You know.
Speaker 1 (05:51):
Oh, my mom still is like so how do you, how do you
get clients?
She just doesn't grasp.
Obviously she's not onInstagram, does not grasp like
how you know?
Oh, how did he meet this personthat is all the way in Utah?
Or you know, how did he getthis client that's in California
, that you've never been to thattown before?
So social media social media isgreat.
(06:12):
It has a lot of drawbacks, butwe have a lot of great pieces of
social media too.
So lead us forward to what doyou do now?
Because now I mean we weretalking about like now you're
really this marketing agency.
You've really expanded.
I mean you've set up such abeautiful business for yourself
and I know that you have a wholeteam and all of that.
Speaker 2 (06:34):
Yeah.
So once I kind of got into thesocial media management business
world, it was clear to me thata lot of people were wasting so
much time on this platform andnot getting results.
And this was again pre-COVID.
So I started doing a lot oftrainings with social
entrepreneurs, just helping themunderstand how to use the
(06:56):
platform.
We launched a businessInstagram training program.
Everybody loved that.
That was a really fun time Justmore kind of done with you, I
would say, more so, but also DIY.
And then, as COVID started tounfold, it was like, okay, there
is a need for business ownershave this fully managed, because
they were just again wastingtime hating the platform,
(07:20):
creating this energy around itthat wasn't feeling abundant,
which obviously our clients andour followers feel that it's all
an energetic exchange.
So that was really where ourdone for you packages started to
unfold and we started taking onall different types of
businesses, from real estateagents to solo wellness preneurs
(07:44):
.
And you know, now we work withRolls Royce, bentley, a lot of
high-end luxury clients, whichhas been so fun.
Never thought that I would saythat.
It's even like weird to say itnow, but such an honor to be
trusted with some of these namebrands.
So that's how my team nowdeveloped.
I have about 10 people thatwork for me, all subcontractors.
(08:07):
I like to mention that becausea lot of people are like, oh my
know, we by no means have anytype of like insurance that we
offer them yet as the companygrows, hopefully we'll get there
(08:32):
.
So that's all how the businesshas unfolded and, yeah, it's
been a really fun wild ride.
Speaker 1 (08:39):
So wild Life is wild, right, and I love how you were
kind of sharing that we reallyneed to learn.
I think one of the things thatyou and I our businesses
actually have in common isreally learning that energetic
exchange and how to show upauthentically as yourself.
I know for me we can get.
(09:02):
I can get so sucked into thosemarketing gimmick, glitches, I
don't know.
The pulling you in of this ishow you're going to attract your
next 2000 followers, or goingviral overnight, or this is the
(09:22):
way that you need to create areel, and I've definitely got
sucked into that.
I mean, who hasn't?
Especially if you're a businessowner who doesn't get sucked
into the surefire way to growyour business and grow your
followers.
But finding how we can likewhat really works for us and how
we can show up authentically asourselves, rather than you have
(09:46):
to create a reel every day andbe posting a reel every day or
you have to be, you know, andthere is a structure to find,
but kind of finding.
Can you speak on that a littlebit of like finding the balance
between how am I showing upauthentically?
How am, how can I continue toshow up for my audience and grow
my audience, but not likeyou're saying.
(10:07):
Not waste my days scrollingthrough Instagram or all of my
hours on Instagram trying tobuild this community.
Speaker 2 (10:16):
Yeah, yeah.
It's such a good point becausethat is what we end up doing,
right?
I am also someone that has donethat, so we use things like
time blocking and even havedifferent limits set up on
Instagram.
You can set up like anotification for it to pop up
and say, hey, you've reachedyour time limit for today.
Utilizing those tools will bevery important for any CEO that
(10:40):
is on social media, especiallywhen you're implementing things
like outreach or you're gettinginto the direct messaging side
of things, which doesn't have tobe spammy.
It can actually really beorganic and fun and exciting,
and that's the energy that wewant.
So, when it comes to creatingcontent, I always say planning
(11:03):
out your posts is probably inyour best interest as a business
owner, because the last thingyou want to do is, after being
on calls all day, have to get onInstagram and create something
from nothing.
So I always say start with aweekly topic and then you only
have to come up with four topicsa month.
(11:24):
Right, seems much moredigestible and doable for a
business owner.
Then each day you're basicallycreating your sales funnel right
Through that content.
So Monday you're introducingthat topic.
Tuesday you're getting morein-depth on the topic that
you're sharing on.
Maybe Wednesday is yourtestimonial day.
These are just ideas becausethey can totally be mixed around
(11:46):
.
And then Thursday, you know,maybe you're giving that offer.
You're saying, hey, this iswhat I'm welcoming and would
love to have a conversation withyou if it feels aligned.
And Friday is just driving thatcall to action forward.
So that's how we approach socialmedia from a very bird's eye
view perspective, because eachperson, just like human design,
(12:09):
is different, right, and itneeds to be customizable to
every business.
So by no means do we useanything like cookie cutter
captions.
You know we've tried that inthe past.
It fails miserably.
So we are doing that much love,but maybe try something new,
right, like chat, gpt ordifferent types of authentic
(12:31):
ways where you can really speakyour truth.
That's what's going to pullyour clients in, and most of the
time people just feelresistance around being
vulnerable online, which is areal, you know concern and, of
the time, it's just a beliefburied underneath there.
If you do have resistance,being vulnerable.
(12:52):
I find every time I postsomething vulnerable, I almost
always have an amazingconnection and turning it into
something right, whether that'san amazing business referral
partner or a potential client.
So, yeah, I just alwaysencourage vulnerability for
entrepreneurs.
Speaker 1 (13:13):
And don't we always struggle with that in real life
too, and especially in thecoaching field is really kind of
finding that balance betweenhow vulnerable and how much am I
sharing for working with myclient or how much am I sharing
online.
But I have obviously found thevery same thing.
(13:36):
The more I can share what I'mstruggling with or what I'm,
what, what my story has been orwhat's been coming up for me, a
lot of my the biggest posts arealways talking about, like you
know that I do a lot of cyclework and like astrological uh, I
pay a lot, a decent amount ofattention to the astrological
(13:57):
like what's going on?
Um, and even just talking aboutthat.
You know, like we all thinkthat we are experiencing such
different things and that can bevery isolating for us and it
can be very nerve wracking tothink of what if I shared this
(14:17):
online?
What if people judge me?
What if people think that I'mless of a coach or an
entrepreneur or a CEO?
And there's definitely a way toshare that too.
Right, and finding what worksfor you, because just posting
the oh, I failed, and you knowthis is where I am now like that
might not.
If it doesn't feel authenticfor you.
(14:38):
It's probably not going to comeout authentically the way that
you're sharing it, or or again,like it's a big energy thing.
But if it doesn't feelauthentic for you, then how else
can you share it?
How else do you want to shareit, because it doesn't have to
be again this, this cookiecutter thing?
My question is how do we do,how do we share so authentically
(15:04):
?
How do we grow our businessfrom an authentic place?
Hiring you where it's not medoing the posting, it's not me
creating the social media likethat?
That would be one of my I mean,that is also kind of one of my
thoughts all the time is likehow much, how authentic is it?
So I'm sure maybe you've gottenthis question before, so I'm
(15:27):
curious to hear.
Speaker 2 (15:28):
Definitely yeah, and to your point around like the
vulnerability and wanting toshare that, and if it doesn't
feel aligned, I always saysometimes there needs to be some
processing, like with thesituation right, before we share
it.
So if you have that resistance,give yourself grace and maybe
(15:48):
say why don't I put this in mycontent folder?
I always keep a notes on myphone of all different ideas and
then I'll come back to themafter I feel like I have
processed it when it is time toshare.
I do that same thing with mypodcast and for our podcasters
out there.
Your podcast is a great weeklytopic, right, because you're
(16:11):
already, you know, sharing onthat topic of the week, and it's
a perfect funnel because it'sjust going to add more value,
create stronger relationships.
So that's how I structure mycontent too, and that's actually
a great segue into how wecreate content for our clients.
So we are all about exchanginginformation back and forth with
(16:35):
our potential clients and withour current clients around.
What are you seeing happeningin your current industry?
What are the aha moments, youknow?
Do you feel something is reallyneeding to be shared at this
moment in time?
What are your clients talkingto you about if they don't have
a podcast.
If they have a podcast, it'sgreat because then we can go in
(16:57):
and we can pull different clipsand topics and ideas from that
podcast, which makes it a loteasier for us to get inside our
client's brain.
If that client doesn't have apodcast yet, most of them always
end up launching one, which isfantastic.
Highly encourage that.
(17:17):
Then we kind of have thatexchange of educational
knowledge.
So we even offer things likemonthly calls, you know, with
myself and your account managerand we'll go over, hey, like
what's coming up for you, how doyou feel?
Do you have any stories youwant to share with us?
Then we'll take that recordedcall, really create some awesome
content with it, based off ofthose four monthly topics, and
(17:41):
then our clients will give ushonest feedback.
So that's one of the bestthings about this relationship
is you'll never hurt ourfeelings.
This is your business at theend of the day, and that's all
done through a Google Doc forumand we also use things like
Voxer, walkie talkie, chat.
We can go back and re-listen tothose stories, you know,
depending on what our clientsare wanting us to share and
(18:04):
write on.
So that's kind of again like ahigher level perspective of it,
but that's how we get insidetheir brains.
Speaker 1 (18:11):
I love that Somebody.
I was doing a connection, I washaving a connection call maybe
a month ago and we were talkingabout how you can really tell,
you can really feel when peoplelove what they do and when they
like, like even just yourlanguage of building
relationship and like that's howwe have these relationships
(18:32):
with our clients and all ofthese things.
That's really important to me.
I think it's again kind ofcoming back to the authenticity
piece and the connection and theenergy, but it's really
important to have these.
Maybe not important.
It's really beautiful to findpeople that really love and are
very passionate and are very onfire about what they do and
(18:56):
their business and how they'rebuilding their business.
Because we can get very stuck,even as business owners I mean,
we always think more so likecorporate America, right, we get
stuck with like the job that wedon't like and the nine to five
and all these things.
I think that can still happenand we all go through these ruts
and we're all have ups anddowns, but it can definitely
(19:17):
happen in our businesses as welland we can get stuck in like
this is not how I want mybusiness to look, or I don't
really feel passionate aboutthis right now and and I so I
just I wanted to say that I justI can feel your enthusiasm and
your joy and your passion forwhat you do and how you're
really serving your, yourclientele and your community.
(19:40):
So I just I love that for youand I really appreciate that in
you.
Let's move.
Let's talk about one of thethings that I appreciate about
social media managers thatappreciate, about house cleaners
(20:05):
, about anyone that does thingsthat I don't necessarily have
all the time in the world to do,and one of the things that I've
really had to work on in mybusiness and my life is really
breaking down those barriers ofI can do it all by myself, and I
am going to bring in a littlebit of human design here because
you're a generator.
(20:25):
And I am going to bring in alittle bit of human design here
because you're a generator, I'ma manifesting generator Having
the defined sacral centeractually we're both sacral
authorities.
So having that defined sacralcenter, which is really our life
force, energy, it's our largest, what's called motor center.
We have four motor centers inthe human design body graph
chart and it's our largest one.
It's really that like batteryof energy, of drive, of
(20:48):
consistency.
I actually need to look what,if you have a defined ego, yeah,
and you and I both have adefined ego center, which is the
center of motivation and driveand like willpower.
So, having those two definedcenters, I can't, I can only
speak for myself, but I candefinitely get stuck in.
(21:12):
I can just do it myself.
Like it's too much to explainto someone else.
I don't, you know, I don't wantto have to, like deal with
someone else and then bedisappointed with whatever they
create.
Or you know again, housecleaning, like I don't want to
have to deal with hiring a housecleaner and then having to go
back behind them and clean thepieces of the house that they
(21:33):
miss and all of the things.
So if somebody is stuck in thatmindset of, yeah, I mean, this
is really cool.
I love the idea of a marketingagency and I love the idea of
having some sort of social mediamanager, but I can do it by
myself.
What do we say?
What would you say to those,those people?
Speaker 2 (21:56):
Such a good question, and thank you so much for
picking up on my passion.
I do love what I do, so Ireally appreciate that.
Speaker 1 (22:02):
It's palpable, it is Thank you, thank you.
Speaker 2 (22:05):
That's so good to hear and that's actually like my
exact response to a businessowner that's feeling resistance
around hiring, whether that'soutsourcing or internal.
You know, because in myexperience I have hired people
that maybe didn't have theskills that I needed them to
(22:26):
when I needed them to right.
So I wanted them to come inwith some skill and I expected
them to come in with some skilland me just be able to walk away
right and they're going to beself-sufficient because you and
I are already motivated.
So like it's like isn'teverybody like this right?
(22:47):
And I'm saying but we aren't,and everybody's unique.
So in those moments, you know,bless those hearts that I've
worked with because they put upwith me lacking on the side of
training Right, and what I toldmyself in hiring the next team
(23:07):
that's now with me and has beenwith me for a few years now was
all around how much time am Igoing to get back for this short
sacrifice of time that I'mexperiencing now?
And it's been tenfold and it'salso helped me find joy in my
(23:28):
business because when we'resitting in lack right, lack of
time, lack of energy, lack ofwanting to do something, if our
motivation is lacking.
Everyone can feel that in thecompany.
Your clients pick up on that,unfortunately, our family
members pick up on that right.
My puppy picks up on that.
I want to be operating from ahigh vibe.
(23:50):
In order to do so, even as agenerator, I need a lot of
downtime, you know, especiallyto come up with content, ideas,
with every different businessthat we work with.
Like my brain needs rest, Irest a lot of the time.
Everybody always laughs.
But, like, I really only workprobably like four or five hours
a day because I'm like freakingexhausted even after that.
(24:12):
You know, and the reality ofbuilding my company is it's
allowed me to do that with myteam because they are able to do
the heavy lifting and they lovewhat they do right, that's
their sweet spot.
They came in with the skillslove what they do right, that's
their sweet spot.
They came in with the skills.
I did some mentoring, right.
I explained what our overallvision is for the company and I
(24:33):
guide them.
But I know that as they becomeeven more self-sufficient now,
like you know, I only hear fromthem on payday most of the time,
you know, because they're greatat what they do and I trust
them.
Now it's challenging, right,because I'm sure a lot of our
listeners have maybe even hiredsocial media managers and
(24:54):
unfortunately, in this space itcan be difficult to find
somebody that's a good fit foryou uniquely, your human design,
your business right that youlike to work with, your business
right that you like to workwith.
And that's where I always saylean into your intuition.
Like we know immediately, right, when we meet someone, we're
going to vibe with them or not,and that is how I do business.
(25:17):
You know, honestly, that's howI live my life now.
I it's not that I don't likepeople that I don't feel
connected to intuitively, I justprobably wouldn't hire them to
work with.
If I'm picking up on that, thefirst conversation and that
skill, as we know, can be donethrough human design.
If you don't feel comfortablefollowing your intuition but
(25:38):
also knowing, like, what are mystrengths and I find human
design is a great way tounderstand that Like you, as a
manifesting generator, you areactually the powerhouse of your
business.
You are the thought leader, youknow.
So outsourcing is going to giveyou so much more energy anyway,
because that's your skillset.
You can see the vision.
(25:58):
Your team is the ones that canimplement it for you, and even
as a generator, that's how I'vebeen able to keep the stamina of
this going, you know, with myLLC for six years.
But then seven years beforethat, everybody always asks me
like, how do you deal with theups and downs?
It's my team, you know, becauseI know when I tell them, hey,
(26:21):
if we lose a client,unfortunately, those hours are
gone, like.
I just want to be super clearabout that.
They know exactly what toexpect.
Right, they're probably also inbusiness for themselves.
A lot of them are theirsubcontractors.
So when you find the rightpeople, the right tone, the
right personality, it feelsright, and most of the time you
(26:42):
can help mold them.
For that short amount of time.
What you're going to get in thelong run is tenfold back with
that time that you've sat for.
Speaker 1 (26:51):
Yeah, I love that.
And just even you saying youknow, I have more joy, I have
more connection to my business,I am more present with my family
and my doggie and all thesethings, I think we can
definitely get stuck in the Imean we.
It's also.
I mean I'm coming from aperspective of human design, but
(27:11):
it's also the culture that welive in.
We live in a very independentand isolated world and culture,
just I mean in America for sureand I mean you can see that in
motherhood, like the differencesin motherhood in different
countries, how mothers aretreated and how you know the
(27:35):
support that they have aroundthem.
And then here it's like okay,you have the baby at the
hospital, you go home with yourhusband hopefully your husband's
helpful and a lot of timeswe're not around our family and
we don't have a lot of supportafter the first few days or the
first couple of weeks.
And that is just one, oneexample of this isolation that
(27:56):
we have in our society and thiswhole like independence mindset
and I've seen it.
I do see it a lot Not to callmen out, but I see it more often
with men.
This I'm not going to hiresomeone like, I can just do it
myself.
But it also I think itsubconsciously comes in with
(28:16):
women as well, especially asbusiness owners, especially as
people.
We can see it as almost afailure.
But what if we switched thatmindset of oh wait, I don't have
to carry this whole thing?
What if I picked out?
Another thing that you said isknow your strengths and you can
(28:38):
come from a human designperspective, absolutely and
obviously that is one of thebiggest things that's changed my
life.
But if you don't want to comefrom that human design
perspective, I mean just likegenerating a list and knowing
and exploring I mean, again, I'mgoing to use human design terms
but like, what lights me up,what gives me energy, what do I
(29:01):
absolutely love and come on fire?
Obviously, for me, it's havingthese conversations.
It's talking about human design.
You can feel, I can feel myshift when I get a chance to
talk about human design orbreathwork or cycle alignment
versus anything else, basically,and I can feel that shift.
(29:23):
So what lights you up, whatbrings you energy and what?
Another thing that I heard on apodcast with time is at one time
is what are you good at?
Like what, what?
What are you good at?
Because something can light youup in your business and you
could not be, unfortunately,that great at it, like, just
have the innate skills.
So do I hire a mentor?
(29:45):
Do I hire someone out?
Do I attend some training, like, do I want to get better at it
or do I want to outsource it?
And the more that we let go of,the more that we're opening our
hands right to receive whatmore of what we want, more of
what lights us up, the more thatwe say no to the things that
(30:07):
don't light us up which is ahuge lesson for generators is
the more that we say no to whatdoesn't light us up, you're
creating that space to have thething that does light you up,
have your yes come in and youfeel completely on fire about it
and that's how you, especiallyas a generator, but also manage,
manage, um.
(30:28):
That's how we become moremagnetic and you're going to
attract more of your people andyou're going to get more
business.
I mean, it's such this in thebeginning, when I started
learning this, like it's.
Speaker 2 (30:40):
It's the complete opposite of what we're taught,
right, Totally, I feel like inentrepreneurship specifically
you know, there's all of thesefast, quick wins and you know
perfectionism and don't mess up,because it'll build, it'll
destroy your reputation, rightLike it's, like all these scary
(31:00):
things that can happen Inreality.
We know the people that we'retraining will make mistakes.
They're human, right, we canhold space for that and we can
be honest.
I just tell my client hey, thisis a new team member, I'm
giving you a discount.
Let's see how they do.
If you don't like them, I'llswitch it.
You know, like super openhonesty is what's going to take
(31:23):
some of that angst away, for usas well as the CEO, as the
leader also takes the pressureoff the team member.
If they do make a mistake,right, and then over time they
just learn and you give them thetime and the space to learn and
grow.
Like I pay for my team membersto do trainings, they come to me
(31:44):
, they want to buy something.
I'm like great, let's put it onthe business credit card.
I value that, right, they'reshowing me that they care about
the company.
So that's, I think, also whatyou're mentioning with the human
design side.
It's like you are the leader,you are the powerhouse of the
business.
If you are lacking with thatenergy, that excitement, that
(32:04):
joy, that magnetism mentioned,the business will not make it.
And if anyone is having feararound spending money, this is a
valid fear, right, then we'relike, okay, I don't just have to
pay my mortgage Now, I have topay my team Now, I have to
figure out how to eat.
Right, this is realentrepreneurship, real life.
(32:26):
I heard on a also on a podcast,a few millionaires said that
they actually have lost moremoney in investment in their
business.
Right, then they get out at theend of it, but they are
billionaires.
So the reality of it is thatsometimes we have to put in
first to get what we want in thelong run.
(32:48):
It's kind of like that idea ofthe time and the nurturing of
that team member or thatoutsourcing at the beginning.
In my experience it's allowedme to make the most money that
I've ever made in my lifebecause I'm not bogged down by
thinking about like even my ownsocial media posts.
I'm like listen to the podcast,love you, create a post right,
(33:10):
because I'm also testing what dothey like to do?
Do they like listening to thisshow?
Perfect, they're the perfectteam member to make the social
media posts.
I'll approve disapp, give mycriticism every time.
They're learning more and moreabout how I think.
So, just such a differentenergetic exchange, and I think
(33:31):
once we take away some of thatfear, that's when the business
can start to snowball and you'realso able to hold the capacity,
because if you have 10 clientsand you're freaking out, right
the, the client's gonna be likewhoa, should I hire this person,
which I have done right, I'vereached the capacity.
That's why I built the team, soit was hindering the income of
(33:55):
the company.
Um, then it's no longer aboutmyself, right, it's about the
brand too.
So they hold me accountable ifI don't show up.
Speaker 1 (34:05):
I'm not showing up for them and there's a lack in
the company.
Speaker 2 (34:10):
A lot of my clients they come to me like three years
in and they feel lack of thatmotivation.
I'm like it's time to bring ona team member, because they'll
hold them accountable right.
So there's that level ofenergetic exchange in that sense
too.
Speaker 1 (34:24):
Yeah, yeah, one of I mean we need.
We need people, we need our, weneed our community, we need our
people around us.
Having people to hold usaccountable, having people to
inspire us that's a huge thing.
I mean that's one of thereasons I started my podcast was
(34:45):
I want to talk to people whoare passionate about what they
do and feed off of their passionand their excitement and what
they love to do, because that isthat is palpable and that
brings you energy to be in theenergy of other professionals
that love what they do and arevery passionate about it.
(35:07):
You have you have a four line inyour profile, which I'm sure
you know about this, but I justkeep hearing all of these like
interwoven pieces of communityand relationships and you know,
loving your team and buildingyour team and wanting to support
your team and show up for yourteam.
And that four line is calledthe people person.
(35:29):
So yours is the conscious.
Your first line is theconscious line.
So maybe that's also why I'mseeing it so much.
But that really the four lineis.
It's not necessarily somebodythat's outgoing or something.
I mean you kind of said like Ineed my time to rest and I need
(35:49):
my time to recharge, so it's notsomeone that's always on or
always high energy and thank youfor saying that too, because
generators and mani-gens I knowthat I have fallen into this.
Oh my gosh, I'm a manifestinggenerator, I'm this like
powerhouse.
I should always have energy.
Not the case.
Not the case at all.
We are also human and that'swhere I really bring in the
(36:11):
cycles of, like you know, areyou menstruating?
Are you where?
Are you in your luteal phase?
Are you in your ovulation phase, and kind of learning that.
But the four line really is allabout relationships and your.
Your biggest growth, yourbiggest opportunity, your
biggest successes are typicallygoing to come from who you know
(36:34):
and the relationships that youhave and networking and, and you
know, building those strongfoundations, because foundations
are really important for fourlines too.
Of like I'm not going to makethis jump, this leap of faith if
I don't know where I'm jumpingto and I don't have that strong
foundation of and maybe that'sin your business or maybe that's
(36:55):
just like I feel very confidentand secure in my home life.
So I know that, like myhusband's got me, I know that my
parents got me, I know that myhouse is secure, so then I have
that safety to kind of jump,jump over and make that hire the
new team member or, you know,make that that addition in my
(37:16):
business or that shift in mybusiness.
But I hear that like justcoming up and upside.
Well, I wanted share a littlebit about the four line in human
design because it's a very coolprofile line to me.
I actually one of the peoplethat I had on my podcast he was
the founder of the networkinggroup that I was a part of for a
long time and before I knew itwas human design, I'm like you
(37:39):
have to be a four line, you haveto have a four line, and of
course, course he did.
And so then I talked about thatbecause I'm like just every,
every, every way that you'relike making your connections is
always through who you know.
Speaker 2 (37:53):
Yeah, oh my gosh, that's such a good point.
Somebody, actually.
I was out at our localrestaurant last night and I met
another entrepreneur, like youknow, casual for a line, just
like talking to somebody at thebar.
They're like, can I hire you?
You know, love that, so fun, Ilove, that's why I love it.
But they were like you're sopersonable.
(38:15):
So if you're being told thatand you don't know your human
design which is probably not thecase, but you probably are a
four line- I feel like most ofthe time you can, yeah, well, I
was, I did it.
Speaker 1 (38:34):
I taught a human intro to human design workshop
yesterday and I was saying tothese, these beautiful people,
I'm like I'm that nerd that justkind of talks to people and I'm
like, hmm, I bet you have adefined ego center, I bet you
have a three line, I bet you'rea manifesting generator.
And then I then I try to findsome way, of course, to
eventually pull up their chartand see if I was right.
(38:54):
But you can the four lines.
Typically, you can be like Hmm,yeah, but but you're a four
line, somewhere, like in the, inthe first or the second line.
Speaker 2 (39:09):
Yeah, right, I know I feel like that's a good tell
and like the more I learn abouthuman design, I feel the same
way, I'm sure, for you.
You're like I know exactly whatyou probably are.
Yeah.
Speaker 1 (39:15):
Such a nerdy whatever , just such a nerdy thing, but I
love to do it.
So last question, oh, beforelast question how can we follow
up with you?
How can we make sure that weare?
I mean, I know that you post somuch great stuff on your social
media as well.
You have your own podcast, sofor anyone that is listening,
(39:35):
that would like to stay in yourrealm, how can they follow up?
Speaker 2 (39:42):
Well, thank you so much.
Yeah, my spot to be asInstagram, as always at Meraki
M-E-R-A-K-I underscore media,underscore management.
Feel free to DM me, message me,follow me.
I'll follow you back.
I'll probably send you amessage anyway, because I just
love to connect with people.
My four lines showing Exactlyit's a theme of today's podcast
(40:05):
and then, yeah, the end in mind,personal development for
entrepreneurs is my podcast.
If you vibed with thisconversation, hannah's been on
the show so you can go back,listen to our episode together,
of course, and these are kind ofthe topics that I unfold.
For example, an unfortunatefamily situation just happened
to me a few weeks ago and Ishared a lot about like what I
(40:28):
learned from having a team atthat time, specifically, and
having to shut my business down.
You know when something comesup in life.
So that will be launching soonand would love to get these
thoughts too, because it kind ofexpands more on our topic today
.
Speaker 1 (40:43):
Oh, I love that.
Yeah, I will definitely listento that.
So, and everything, of course,will be linked on the, on the
show notes and all all the goodthings.
Last question if you'restanding on a stage and you had
the microphone for a minute ortwo and you have a message that
you are able to share with theworld, what would that message
be?
Speaker 2 (41:04):
and you have a message that you are able to
share with the world.
What would that message be?
Oh, I love this question.
I have to say, with myexperience in just my whole life
, I have found that love is thekey to all issues that we face
in life, and whether that'sself-love, love for others, you
know, showing love through yourbusiness, if you don't feel love
(41:32):
on a daily basis.
I would try and get back tothat, because that has what's
been keeping me going over thepast few weeks and, honestly, I
love what I do so much thatthat's where the passion comes
from as well.
So, yeah, just love to love,and I think that that's a great
message for everybody.
Speaker 1 (41:47):
Hopefully it is a good message.
Fine, find what you love,settle in what you love, the
people that you love, the thingsthat you love to do, do what
you love to do.
I always say that too, like Ijust love love what I do, and
that's Like I just love lovewhat I do, and that's that's the
motivator.
It's not dragging myself out ofbed.
(42:07):
I think it was.
Tony Robbins said that.
Like, find what pulls you outof your bed versus you pulling
yourself out of your bed and andand you know, or pushing
yourself out of bed.
Find what pulls you out of yourbed every single day, and it
can be different things.
Speaker 2 (42:23):
Yeah, exactly Like sometimes we day and it can be
different things.
Yeah, exactly like sometimes,we always expect it to be our
business and I will say, overthe years, it is not always the
business.
You know, the businesssometimes makes you want to curl
up in a ball.
We call it term floor momentsover on the end in mind.
Um, but there's always somesort of love capacity, right,
whether it's your puppy, yourfamily, as you mentioned, or
(42:45):
something that you love to dolike working out or getting out
in nature, and my coach actuallycalls it my love list, and
that's something that I focus ona lot.
Whenever I'm feeling a rockytype of day, entrepreneurship
can be rocky.
So if you haven't worked onyour love list, start there, and
that's a great place.
Speaker 1 (43:06):
Love that.
Thank you for sharing thattidbit and thank you for coming
on.
This is such a fun conversationand I absolutely love being in
your energy.
So thank you for thisconversation and thank you for
taking your time.
Speaker 2 (43:20):
Thank you.
Thank you so much for having me.
I loved it.
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