Online grocery retailing has been on our radar for many years now. But recently, as COVID-19 has forced consumers to seek out alternative shopping methods, many digital platforms have seen a boom in business. But how have online grocery retailers reacted to this sudden increase in traffic? This week on Beyond the Shelf, we spoke with Brandon Wehmeyer, the Senior Private Brands Product Development Manager at Boxed. He shared with us what has made this online retailer warehouse-style grocery retailer the "Costco for millennials". He also explained to us how COVID-19 has jumpstarted the rising interest in online grocery shopping, and how Boxed is reacting to this surge in consumer demand.
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