Did you know that 95% of food & beverage products fail within the first three years? Whether that happens during research and development, or during marketing testing, companies must do everything they can to reduce the risk of failing from the beginning. One of the best ways to do this is to develop flavor profiles that appeal to their specific demographics. This week on Just a Taste, we spoke with Jason Cohen who is the CEO and Founder of Analytical Flavor Systems who have created Gastrograph, an AI system that analyzes human sensory perceptions of flavor, aroma, and texture. Food and beverage companies partner with Analytical Flavor Systems to utilize their extensive consumer data to determine what flavor profiles appeal to specific demographics.
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