2020 has proven to be a challenging year for many brands. COVID-19 partnered with the growing demand for social justice has forced many companies to look inward and reconsider their business practices. This week on Beyond the Shelf, we spoke with Walker Smith. Smith is the Chief Knowledge Officer, Brand & Marketing at Kantar. In this episode, they shared with us what food & beverage brands need to do in order to adapt to the ever-changing market. With the ongoing pandemic preventing long-term planning, and the Black Lives Matter movement placing necessary pressure on brands to reevaluate their business practices, Smith explains what brands need to do in order to be successful.
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