How can the supply chain be more transparent? with DJ Bodden of Farmer Connect

How much do you actually know about our food supply chain? In its most simple form, we'd like to think that our food goes from the farmers/producers to the distributors, to the store, and then to the consumer. But it's rarely that simple. In fact, typically there are a lot more steps to the process. And with the growing trend of consumers wanting to know more about where their food is coming from, transparency is key in making consumers happy. This week on Just a Taste, we spoke with DJ Bodden, who is the Chief Operations Officer of Farmer Connect. They have created a system that allows consumers, and other farmers, to trace the source of their food to the original grower. From there, Farmer Connect allows people to learn more about who is growing their food and support them through monetary donations.