Episode Transcript
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Just Cheesy, the podcastpresented by Just Cheesy Productions.
Hi there. I'm your host, Fondue.
I'm Cheesy.
In this week's episode, we'recelebrating National Cheese Doodle
Day. We're gonna learn thehistory of the cheese doodle. We're
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talking about the military andcheese powder.
What?
We're gonna talk recipes and anew Cheetos font.
Font?
And of course, no episodewould be complete without our very
cheesy joke.
I like jokes.
Stay tuned for episode 172,Doodle, on just Cheesy the podcast
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Wednesday is National CheeseDoodle Day. This is not our first
foray into cheese powder andcheese puffs and even the the origin
of Yankee Doodle Dandy.
That's right.
Back in season two, episode19, we talked about it and there's
a link in our show notes ifyou want to listen to that episode.
But not yet.
Of course not. So according tonationaltoday.com Cheese Doodle Day
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celebrates cheese doodles. Andthey say in all the forms that they
come in, they recognizedoodles, cheese puffs, curls, and
cheese balls.
So many.
And the history of the cheesedoodle is another one of those that's
sort of accidental and maybehas a couple of different origin
stories. According towisesnacks.com and these are the
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people that actually makecheese doodles. They say the discovery
was made in 1930. According tothe legend, Morrie Yohai of Long
Island, New York was thepresident of Old London Foods.
Okay.
And Old London Foods madethings like melba toast and the ice
cream cone. And at the time,they were looking for a salty snack
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that might be popular.
Yeah. Who would.
And they say here at the sametime, there were agronomists who
were looking for moreeffective ways to produce cornmeal
based animal feed. And theysay here the happy accident was that
they realized that theirmachines processed cornmeal, which
is the key ingredient incheese doodles. And
under high pressure, they'vegot tubular shapes. And they say
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they look a little bit likethe doodles we see today.
Of course,
according to Wise, here's howthey're made. Water and cornmeal
are mixed at high temperature.The doodle base is pushed through
a machine and it cuts out thedoodles. The water boils and forms
steam. And then when themixture hits the air because of the
pressure, the. The steamcauses the mixture to puff, forming
what they call a colette or adoodle. That extruded doodle was
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then baked with cheddar cheesepowder and other flavorings to produce
the Snack.
Yummy.
And according to Wikipedia,the name came to Yohai when he and
a couple other employees weresitting around a table sampling alternatives
for the cheese flavoring ofthe new snack, as it does now. Interestingly
enough, there's another personthat's credited with the cheese doodle
or puff, and this is becausethere was a patent applied for in
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1939. According to thenews-messenger.com Clarence J. Schwebke,
in 1939, submitted thatpatent. This was for a machine to
make cheese puffs. Thesecheese puffs were sold by the Adams
Corporation in 1946 under thename korn kurls.
korn kurls.
We've got a link in our shownotes to the actual patent for this
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machine.
So cool.
And if you're like me andyou're thinking to yourself, okay,
there's corn curls and cheeseDoodles, but what about cheetos?
According to Cookvio.com,charles Elmer Doolin was a Frito
Lay executive, and hedeveloped a new snack made of cornmeal,
cheese powder, and spices.Wikipedia cites this invention as
the year 1948, which is whenthey began national distribution
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in the United States. CharlesElmer Doolin worked for the Frito
Company, and they, in theirresearch and development kitchen,
developed this snack. Butapparently he did not have the capacity
to be able to support anationwide launch. And he partnered
with the potato chip guy,Herman W. Lay, for marketing and
distribution. And Cheetos werethen introduced nationally in 1948,
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along with the potato productcalled Frittatoes. It wasn't until
1961 that Frito and Layactually merged their two companies.
And at the time, they say thatCheetos was one of four large snack
food brands produced by thecompany, which had a yearly revenue
of $127 million.
Holy cow.
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This is back in 1961.
Wow.
So you've got cheese doodles,korn kurls, and Cheetos.
Yeah, yeah.
But apparently everybody andtheir brother had a curl.
Really?
Utz had a cheese curl. Herrsand Planters also had a puff and
a curl.
Whoa.
And there was even somethingby Elmer's.
Like the glue.
Yeah, yeah. The same one. Theglue people. Elmer's had cheeCheeWees.
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Chee wee.
And they were created in 1933.
Okay.
Cheetos and Cheese Doodles areunfortunately not sponsored, but
if they were, their ad wouldgo right here.
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We wouldn't even have a cheesedoodle or a Cheeto without the chi.
And that's cheese powder. Andwe've commonly found on this program
that a lot of the things thatshape what we Eat has to do with
necessity. And a lot of timesthe military cheese is popular in
a lot of western diets becauseit allows for long term storage of
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excess milk.
Right.
And the problem comes in whenyou don't have cool storerooms or
caves to store that cheese.And the food doesn't fare well in
the summer months or in hot climates.
Oh no.
Obviously impacts it bysoftening it or liquefying it or
creating an oily mess.
Obviously.
According to Wired.com, walterGerber and Fritz Stettler along with
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James Kraft in 1916 patented asolution for what they called the
seasonal sweats emulsifyingsalts. And basically what that did
was it allowed the biggerparticles to be diffused and suspended
in liquid, making a cheeselike product that would withstand
high temperature and long term storage.
Wow.
And according to the article,this meant that the food could be
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made and sold very cheaplybecause it was made with scraps,
stuff that was left over fromcutting wheels or bricks of cheese.
Melting the ingredients,pasteurized them, it inactivated
the live bacteria and enzymesand it contributed to a longer shelf
life. The army placed itsfirst order during World War I, of
course. They bought 25 millionquarter pound tins from Kraft. There
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was only one flavor and it wascalled White. They say by the time
that World War II rolledaround, the military was a raving
cheeseaholic. Of course, in1944 alone, the Quartermaster Corps
bought more than £100 millionfrom Kraft. We really dive into powdered
cheese back in season one,episode 19. There's also a link to
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that episode in our show Notes.
Listen to it.
This article goes on to talkabout real cheese powder being developed
in 1943 by George Sanders, aUSDA dairy scientist. And there was
a real push back then toactually dehydrate food.
Yep.
And this cheese dust wasgetting put on everything.
Yeah.
Sandwiches, sauces forvegetables, potatoes and pies, Pasta.
Wow.
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And your current day Mac andcheese would be nothing without that
powdery goodness.
Nope.
And that got me to thinking,can you buy this yummy powder by
itself?
Can you?
Of course you can.
Oh, of course.
According to the Kitchen.comback in 2020, Kraft released a 20.7
ounce container of just cheesepowder. Apparently it was sold at
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BJ's and Amazon.
Nice.
And it doesn't look like it'savailable any longer. But never fear,
we've got your back. We founda couple of other places where you
can actually buy your very ownchees cheese powder.
Oh yeah.
Spiceandteamerchants.com for3.29 has some cheddar cheese powder.
Of course, it's only oneounce, so that's not very much.
No.
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King Arthur Flour has awebsite called shop.kingarthurbaking.com
okay. And they also have acheddar cheese powder. For 12.95,
you can get an 8 ounce container.
Nice.
Of course, Amazon has everyversion of cheese powder known to
man. For around $30, you canget a two and a half pound bottle
of cheese powder. There'syellow cheddar, white cheddar, there's
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popcorn cheddar. And listen,if you don't want to buy it because
you're afraid of preservativesor you just want to try making it
yourself, there's a two starrecipe on thefoodnetwork.com in a
DIY powdered cheese. And allthis recipe needs is a half a cup
of grated cheddar and aquarter teaspoon of cornstarch.
Wow.
And according to the comments,it doesn't work. So try at your own
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risk.
Okay.
Oola.com talks about a bunchof dishes that you can with powdered
cheese. They talk about cheesebread, homemade Doritos, cheesy Bloody
Marys. They have homemadegoldfish, cheesy popcorn, Dorito
crusted chicken fingers, andsome cheesy scrambled eggs. And if
all this cheesy goodnesswasn't enough for you, according
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to cheetos.com they havedesigned their own font and it's
called the Other Hand font.They say that 99% of people eat Cheetos
with their dominant hand. Andso Cheeto lovers need to live their
life by using their otherhand. And by golly, did that make
for some chaotic looking font.
Oh, so bad.
But you can go to theirwebsite, you can click on it, and
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you can actually download thisvery same font.
I'm ready for a joke fondue.
Okay. Why don't cheese Doodleswrite good novels?
Oh, I don't know.
Because they're full of hotair and really cheesy. Did you get
it?
It was dorky.
Oh yeah, it was dorky and alittle bit cheesy. Thanks
for listening to Just Cheesythe podcast, episode 172 Doodle.
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Thank you.
Hey, Cheeseballs, we need your help.
Yeah, we do.
If you listen to us on theregular, make sure to hit the download
button. Wherever you listen,hit it so that we can make sure to
have our newest episode readyfor you every week.
And stay cheesy, everybody.