Just Get Started Podcast

Just Get Started Podcast

The phrase Just Get Started can mean a lot of things to a lot of different people but the overarching premise is that you have one life to live so why not make the most of it. Forget the past, whatever happened has happened. Start focusing on the future and where you want to take your life. We all know that being happy is what we all strive for but instead of trying to achieve small moments of happiness why not focus on achieving lifelong fulfillment. Not only will you be a better person but your relationships and career will be positively impacted as well. Hopefully, you'll be inspired to take the "leap of faith" and decide that you want more out of your life than you ever imagined you could have before. But, you have to take the first step. So, what’s holding you back? Just Get Started!... See acast.com/privacy for privacy and opt-out information.... Show More
March 30, 2020 61 min

Episode 99 features Robbie Kellman Baxter, Founder and President of Peninsula Strategies, strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her new book, The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, releases in March, 2020.

 

Connect with Robbie Online:


Website: robbiekellmanbaxter.com

Facebook: facebook.com/robbiebax

Instagram: instagram.com/robbiebax

Twitter: twitter.com/robbiebax

LinkedIn: linkedin.com/in/robbiekellmanbaxter

 

About Robbie:


Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, her strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Oracle, Electronic Arts and eBay. Over the past 18 years, Peninsula Strategies has advised over 100 organizations in over 20 industries on growth strategy.


A sought-after writer and keynote speaker, Robbie has presented to alumni organizations at Stanford, Harvard and Haas, associations including the AICPA, the American Society of Association Executives, and the National Restaurant Association and organizations including the Wall Street Journal, and Coursera. She has been quoted on business issues in the Wall Street Journal, The New York Times, and Consumer Reports, and has had pieces published in HBR.org, CNN.com, Associations Now and the Journal for Quality & Participation. Robbie has created and starred in eight video courses in collaboration with LinkedIn Learning on business topics ranging from innovation to customer success and membership. Robbie is also on the board of Amava, an organization dedicated to helping people stay active and engaged post-career.


As the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, a book that has been named a top 10 marketing book of all time by BookAuthority, Robbie coined the popular business term “Membership Economy”, which is now being used by organizations and journalists around the country and beyond. Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS, media, consumer products and community organizations. Her new book, The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, releases in March, 2020.


Prior to launching Peninsula Strategies, Robbie was a strategy consultant at Booz-Allen & Hamilton, a New York City Urban Fellow and a Silicon Valley product marketer. Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.


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Follow the Just Get Started Podcast on Instagram at @justgetstartedpodcast or Facebook https://www.facebook.com/justgetstartedpodcast and to learn more about me and what’s going on in my world check out https://www.brianondrako.com/now/ or find me on Instagram at @brianondrako or twitter @brianondrako

 

As always, I’d appreciate a 5-star review on Apple Podcasts if you believe I’ve earned it. -> Leave a Review

 

Thanks for listening!




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