Episode 452 features Ryan R. Sullivan, Founder of Podcast Principles.
Ryan shares his journey from blue-collar jobs to building a thriving podcast strategy business. He dives into how he landed his first clients, scaled his pricing, and leveraged LinkedIn as a primary business growth tool.
Ryan also breaks down why most business podcasts fail and how founders can use podcasting as a strategic content engine, not just another interview series.
He emphasizes the importance of hiring the right help, thinking long-term, and playing the sales and content game with intention.If you’re a founder looking to build authority, attract clients, and grow through organic content, this episode is packed with tactical insights you can implement today.
Find Ryan Online:
Website: https://www.podcastprinciples.com/
Linkedin: https://www.linkedin.com/in/sullybop/
Instagram: https://www.instagram.com/sullybop/?hl=en
Youtube: https://www.youtube.com/@ryanrsullivan
Podcast: https://open.spotify.com/show/5Oh8VSTu6cJu0sXph0NPMQ?si=5b464560eacf4936
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On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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