We Burned $1M Before Learning This Pricing Lesson (Don’t Make Our Mistake)

Welcome to "Just Grow With It"! In this episode, I share the biggest mistake we made as founders: not charging customers soon enough. We wasted two years and nearly lost our company before learning the hard truth about pricing. If you’re a creator, founder, or entrepreneur, this episode will save you time, money, and heartache. Newsletter: https://thegrowthlist.substack.com/ 00:00 – Why not charging was our biggest mistake 01:00 – The myth of traction vs. real revenue 02:30 – Why free users rarely convert to paid 04:00 – Our failed freemium launch and what went wrong 06:20 – The painful pivot: relaunching with a paywall 08:00 – How charging saved our business 09:30 – Should you charge from day one? 11:00 – Free trial vs. freemium vs. paid: what works 13:00 – The psychology of pricing and perceived value 15:00 – How to set your price and test your model 16:30 – Final lessons and advice for founders If you enjoyed this episode, don’t forget to subscribe, leave a review, and sign up for my newsletter for more founder stories and lessons every week! Get 10% off your first purchase using code NATALIEBARBU or go to https://squarespace.com/nataliebarbu Learn more about your ad choices. Visit megaphone.fm/adchoices