My guest today is Caitlin Kiernan. She is fun and FABULOUS. We got into menopause, beauty, plastic surgery, cancer etc. We could have talked for days...
Caitlin Kiernan is an award-winning content strategist and creative director who has spent her career at the intersection of media, beauty, and digital innovation. She launched Amazon's first livestream shopping show and transformed TalkShopLive's beauty vertical into its top revenue-generating category. As a former beauty editor, she has consistently demonstrated her ability to create content that drives both engagement and meaningful conversations across platforms. Following her personal journey with breast cancer, Caitlin authored the best-selling book Pretty Sick: The Beauty Guide for Women with Cancer, which became a #1Amazon Health & Beauty release. She partnered with Walgreens to adapt the book into the groundbreaking Feel More Like You podcast series, creating an essential oncology- focused resource that provided survivors and patients with unprecedented access to beauty and care information. As one of the pioneering 50+ creators on TikTok, Caitlin has become a powerful advocate for pro-aging beauty and menopause education, building a community of over 166,000 followers with more than 5 million likes. She continues to champion women navigating this significant life phase through impactful content like The Foodie's Guide to Menopause on QVC+, seamlessly blending journalism, strategy, and genuine empathy to drive meaningful conversations about topics that matter to women over 50. Pretty Sick: The Beauty Guide for Women with Cancer is available for purchase on Amazon. Audiences can connect with Caitlin at @CaitKiernan on TikTok and Instagram.
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