Personal Branding, Doing A TED Talk And Making Money With Leonard Kim

In this insightful Just Keep Learning podcast episode, Leonard Kim shares his journey and wisdom from both his personal and professional life.

Leonard delves into the significance of personal branding, the power of storytelling, and how vulnerability can be a game-changer in the digital world. He also talks about his experience with depression, the process of doing his TED Talk, and how he transformed his struggles into strengths.

This episode is truly inspirational and also practical. There’s a lot of advice for anyone looking to navigate the complexities of life. Whether you're a content creator, entrepreneur, or just someone looking to build a personal brand, Leonard’s insights provide valuable lessons in resilience, adaptability, and the importance of staying true to oneself.

Setting Intentions and Being Present

Leonard emphasizes the importance of being authentic and vulnerable in building a personal brand. He shares how being true to oneself is crucial for meaningful connections and long-term success.

Journey in Content Creation and Beyond

Leonard reflects on his journey in content creation, highlighting his initial struggles and the pivotal moments that led him to become a top writer on platforms like Quora. He discusses the challenges of growing an audience and the need for strategic thinking in content creation.

Overcoming Adversity and Embracing Change

Leonard shares his personal challenges, including battling depression and going through a divorce. He talks about the importance of resilience, adaptability, and finding clarity through strategic mindset shifts.

Leveraging Personal Experiences in Branding

Leonard delves into how his personal experiences, including his TED Talk and the lessons from his struggles, have shaped his approach to personal branding. He emphasizes the value of sharing authentic stories to connect deeply with audiences.

Lessons from Blogging

Blogging has been a significant part of Leonard’s life, teaching him valuable lessons about content creation, audience growth, and monetization. He discusses how blogging shaped his perspective and influenced his approach to building a personal brand.

Turning Content into a Business

Leonard talks about the journey from creating content as a hobby to turning it into a profitable business. He shares insights on monetizing content through writing, consulting, and speaking engagements.

Advice for Aspiring Creators

• Commit to Personal Growth: Embrace continuous self-improvement and change.
• Be Authentic and Vulnerable: Share your true self to build genuine connections.
• Face Challenges Head-On: View obstacles as opportunities for growth.
• Leverage Personal Stories: Use your experiences to create relatable content.
• Seek Strategic Opportunities: Be strategic in your content creation and audience growth.
• Balance Work and Life: Prioritize wellness and relationships alongside professional ambitions.
• Embrace Change: Be adaptable and open to new directions in your career.
• Focus on Long-Term Growth: Build a brand that’s sustainable and true to who you are.

Memorable Quotes

“People don't really connect with polished brands; they connect with the real, authentic you.”

“Your personal brand is a mix of who you are personally and professionally. It’s about sprinkling your essence into everything you do.”

“No one's absolutely useless; you can always serve as a bad example.”

Guest Bio

Leonard Kim is one of the world's leading experts in personal branding, marketing, SEO, writing, and building confidence. He’s known for his TED Talk, his insightful blog posts, and his ability to turn personal experiences into powerful lessons. Leonard’s journey from struggling with depression to becoming a sought-after speaker and consultant is a story of resilie