Unlock Your True Potential: Shift Your Beliefs And Transform Your Life with Cliff Ravenscraft

In this first Cliff Ravensraft podcast episode on  Just Keep Learning, Justin sits down with Cliff, a podcasting pioneer, business mentor, and mindset coach. 

He shares his transformative journey from working in a family-owned insurance business to becoming a full-time content creator and mentor. They dive deep into the power of beliefs, overcoming limiting mindsets, and the practical steps needed to build a fulfilling and successful life aligned with personal values.

Whether you're just starting your creative journey or looking to break through mental blocks, this episode offers actionable insights to help you transform your mindset and achieve your goals.

A Universal Lesson: All Beliefs Have Consequences

When asked what lesson he would teach youth today, Cliff emphasized: All beliefs have consequences.

• Beliefs Shape Reality: Cliff explains how beliefs are thoughts we feel certain about, not necessarily facts. These beliefs directly influence our actions and results in life.
• Question Everything: He encourages listeners to question their beliefs and assess whether they support or hinder their desired life.
• Empowerment through Change: Cliff shares how shifting limiting beliefs can unlock new opportunities and empower people to live authentically.

Overcoming Limiting Beliefs: Cliff's Personal Story

Cliff candidly shares how his early beliefs about work and money led to burnout and financial struggles during his first year as a full-time entrepreneur:

• Hard Work Equals Worth: Cliff believed that the harder and more unpleasant a task was, the more money it should earn. This belief made him undervalue his work.
• Time Equals Money: He thought clients paid for his time, not the value of his solutions, leading him to undercharge and overwork.
• The Shift: Cliff reframed his beliefs, recognizing that value isn't tied to effort but to impact. This shift allowed him to work smarter, charge fairly, and prioritize his well-being.

Lessons from Entrepreneurship

Cliff offers valuable insights for aspiring creators and entrepreneurs:

• Align Work with Passion: Choose work you love—something you'd talk about for free—and build a business around it.
• Value Your Expertise: Understand that people pay for the value you provide, not just the time you spend.
• Start Small, Think Long-Term: Begin with manageable projects and focus on consistent, meaningful growth.
• Know Your Audience: Build personal connections with listeners and clients to create a strong, engaged community.

Insights from The Four Agreements

Cliff discusses the impact of The Four Agreements by Don Miguel Ruiz and how its principles transformed his mindset:

• Be Impeccable with Your Word: Use words consciously to uplift yourself and others.
• Don’t Take Anything Personally: Recognize that others' actions reflect their own beliefs, not yours.
• Don’t Make Assumptions: Seek clarity instead of making assumptions to avoid misunderstandings.
• Always Do Your Best: Commit to your best effort, recognizing it will vary day to day.

Podcasting Insights: Tips for New Creators

With nearly 4,800 episodes across 55 shows, Cliff shares valuable podcasting advice:

• Start with Passion: Choose a topic you love enough to discuss even if no one listens.
• Focus on Impact, Not Numbers: Prioritize meaningful connections over download statistics.
• Know Your Audience: Personally engage with your first listeners to build a loyal community.
• Audio vs. Video: Cliff prefers audio for its authenticity but acknowledges that video can expand reach when used strategically.

Memorable Quotes

“All beliefs have consequences.”

“People pay for the value you provide, not the time you spend.”

“There is a void in th