Maya ‘Mayachka’ Margolina https://mayachka.com/ talks about her work with luxury brands like Coach, Rihanna's Fenty, Mercedes Benz, and MCM and how she craft treatments that get her work. And she reveals her own struggle to avoid being derivative while acknowledging that everything is derivative, at least somehow.
In this episode, Oren and Matt unpack how Maya's unique cinematic form gets audiences to perceive brands in ways they never imagined. You might call it bridging the gap between a brand and a part of you brain that's from a completely different galaxy.
And though her unique perspective is mind-bending, much of her method is grounded in the same framework Matt and Oren have used in their comedy-focused work. You'll see similar beats with a familiar thought process and the same discovery call, but coming together in a completely different art form. And Maya discusses the details of working with movement directors and music supervisors as well as her interpretation of camera motion, pop culture memes, and getting the best performance from models and celebrities.
Honest question. Are you someone who would never call something "hot"? Then this is the down to earth story of how to direct commercials for luxury brands that you've been wanting to hear!
IG @mayachka____
(that's 4 underscores)
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Help our Patreon! https://www.patreon.com/JustShootItPod
Matt's Endorsement: Hayao Miyazaki's. "Nausicaä of the Valley of the Wind" https://www.imdb.com/title/tt0087544/
Oren's Endorsement: the Roku remote has a headphone jack. And, r/barista on Reddit is hilarious https://www.reddit.com/r/barista/?rdt=37757
Maya's Endorsement: Flora AI https://www.florafauna.ai/ node-based AI with a UI reminiscent of Davinci Resolve color grading.
"Copycat" with Sigourney Weaver https://www.imdb.com/title/tt0112722
Low Cinema in Queens NYC https://lowcinema.com/
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