Ironmans, AI, and the End of Mundane Work: How Grady O’Neill is Automating the Construction Industry

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From getting kicked in the face during an Ironman swim to automating AP workflows for some of the largest construction companies in the U.S., Grady O’Neill isn’t afraid of a challenge.

In this episode of Just Some BS, we dive into how Grady’s company, Briq (BRIQ), is transforming the construction world with AI—not by replacing people, but by removing the repetitive, boring work no one wants to do.

Grady brings clarity to how construction can harness automation, what it actually looks like to plug AI into legacy systems, and how he’s training his brain for rejection through endurance sports and sales alike.

🎯 We dig into:

• What training for an Ironman has to do with staying motivated in tech sales
• Why rejection hits differently when you're selling AI (and how to push through it)
• The real reason construction is still slow to change—and how Brick is solving it
• Why “if you can teach it, you can automate it” is the new standard
• How custom large language models are replacing Excel macros and stitching siloed data together
• What rucking, running, and real mental grit have to do with scaling a high-growth company
• Why scraping public bid data might be the future of BD in construction

This episode is for builders, operators, and tech minds who know change is coming—and want to get ahead of it before it steamrolls them.

🧠 Connect with Grady:
📧 [e-mail]
🔗 linkedin.com/in/gradyoneill

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