When Egyptian-born pianist-producer Mar Ibrahim couldn’t find a job that merged music and climate action, he wrote his own—cold-emailing production giant Nimblist and launching its Planet First Initiatives (PFI) sustainability division mar-brandon. Today Mar helps artists from Green Day to Bon Jovi cut carbon without killing profit—or the vibe.
In this episode you’ll learn:
- Why one night of arena power equals 10,000 family homes—and how Mar’s PFI decarbonizes that draw step-by-step mar-brandon
- The Robin Hood Benefit case study: composting 3,000 guests’ leftovers to generate energy for 5,000 buildings mar-brandon
- Three low-cost wins any venue can copy—waste-sorting bins, local vendors, battery packs instead of diesel mar-brandon
- How a $60 carpet-recycling move slashed emissions and saved money mar-brandon
- Using AI drag-and-drop dashboards to turn vendor data into instant carbon reports mar-brandon
- The storytelling trick that makes sustainability numbers actually resonate with fans and sponsors mar-brandon
Whether you book club shows or stadium tours, Mar’s approach proves climate action can start with one simple change—and snowball into culture-shifting impact.
📣 Guest Spotlight — Planet First Initiatives @ Nimblist
Need an event sustainability roadmap that won’t blow the budget? PFI designs waste-, energy- and supply-chain solutions for tours, festivals and galas worldwide—then delivers an audience-ready carbon report you can brag about. Explore services or book a consult at nimblist.com/planet-first.
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