Episode Transcript
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Speaker 1 (00:00):
Welcome back to Just
Women Talking Shit.
Now, y'all know I don't alwaysdo an introduction, so this must
be important, right?
But big deal.
I had the opportunity to flyout to Chicago to meet my
business coach and really greatfriend.
We have known each other sinceApril of 2021.
We started our relationshipthrough just a simple hey, how
(00:23):
are you doing?
After I sent her a friendrequest and this woman that I
speak of her name is Lauren.
She has completely changed mylife.
She has brought me out of myshell whenever it comes to
owning my authenticity, but alsoreally brought me out of my
shell when it comes to business.
I had really no idea what I wasdoing and she took all my
(00:44):
thoughts, organized them andhelped me come up with a game
plan.
And going to Chicago to meether and to be spoiled by her was
her way of motivating me andlighting a fire under my ass.
To stay consistent.
Follow something through andsee my podcast to 100 episodes.
So here's the 100th episode mypodcast to 100 episodes.
(01:09):
So here's the 100th episode.
We filmed it on Instagram Livein her hotel room on this cool
little blue couch and we justdid what we do best and that's
just wing it, have someconversations, see where it goes
and just really tuned into eachother's energy.
We've always had this reallycool dynamic and it was very
surreal to get to actually feelthat in person because up until
(01:32):
this point we've only ever metvirtually.
But this lady has a specialplace in my heart.
She and her family are on ourfridge every year for the
holidays.
They send Christmas cards.
I've made her baby a blanket.
We go way back and it's just atestament to when you go outside
(01:52):
the norm, when you really aredetermined to find your people.
If you don't have those peoplein your everyday life, you can
find it online.
It's a wild ride.
You can find it online.
It's a wild ride but you cantake these social media
relationships and bring theminto your real life.
And it was so cool to be inChicago but so cool to be with
(02:19):
this person that I've workedwith and gotten to know and love
through the internet for somany years now.
But to see it in person and italmost be like we've always been
around each other, was reallycool to experience.
And so introducing one of themost incredible, one of the
strongest people I know two-timecancer survivor lost her.
I'll get emotional for her losther parents when she was very
(02:41):
young and had to go through thecancer treatment all on her own.
To come out on the other sideso outspoken, so authentic, so
standing in her power and justdoing what she does best and
that is helping formrelationships online so that
people like us, the people whodon't fit in and don't want to
(03:02):
work a nine to five and want tohost a podcast or do something
wild and have a life that isdifferent from the norm, she is
out there helping people do thatthrough her expertise of
generating leads online.
So, oh my gosh, here we go.
You're going to get some banter, you're going to get some
emotional moments.
(03:23):
You're going to get somecursing on my end.
Y'all are used to that.
I think even Lauren says a fewcurse words in here, if I'm not
mistaken.
So you're going to get the good, you're going to get the bad,
you're going to get the spicy,you're going to get the
emotional.
But it's really cool to see itall come together in person and
I can't help but think this isthe beginning of more in-person
(03:45):
interviews.
Well, I'll just go ahead andspoil it for you.
This is the beginning of morein-person interviews.
I just bought a camper and mydaughter and I are going to be
traveling.
Our goal is to travel at leasta week out of the month and I'm
hoping that I get to meet someof you lovely people along the
(04:05):
way.
So that's happening.
Oh, and also little pat on theback moment, thanks to Lauren's
lighting a fire under my ass andtelling me that she's going to
take me out to a fancy dinnerand I get to see Chicago.
I've never gotten to see itbefore.
Oh my God.
In conjunction just with my ownpersonal lead generation and
(04:28):
partnering with an amazingcommunity called I'm Doing this
Podcast, the numbers arestarting to go through the roof.
I just looked and I can'tbelieve that.
I'm getting almost 100downloads per episode.
It's going in that trajectoryand so just this is incredible.
The momentum is building.
But what I was going to say isthat we have officially this is
(04:51):
wild to say out loud over 100people on the wait list to be on
the show.
I have emails coming in daily.
I've got one spreadsheet that'sat, I think, 75 or people.
I can't keep up.
So, with that being said, gonnaneed y'all's help.
You need to tell me who youwant on the show?
(05:12):
That's gonna help me a lot.
What do you want to hear about?
What are some of the thingsyou're experiencing?
Life challenges, businesschallenges just what do you want
us to shoot the shit about?
Tell me who you want on theshow.
Let me see if I can get them,but maybe they're already on the
list, who knows?
This show needs to be morecatered towards y'all.
I get on here and I shoot theshit and I share real moments
(05:36):
and I try my best not to filterthem or go back and edit very
much to keep it on point withauthenticity.
But it would be even moreauthentic if I can go straight
to the source and that is all ofyou.
So strap your titties on, sendan email, send me a DM, get more
involved, make yourself knownand let me know what do you want
(05:57):
from this show.
What kind of experts do youwant to hear from so that I can
make this better for you?
Because we're taking this shiton the road and, who knows,
maybe we'll be stopping by tosee you.
Now, without further ado, mywonderful friend and business
coach recorded live in Chicago,illinois.
(06:17):
I get to sit with Lauren Najjarand this is the episode that we
recorded.
Enjoy.
Try to sit like a woman today.
Let's do it.
Speaker 2 (06:30):
I know I'm trying to
like I'm not gonna move from
this position.
I have a dress.
Speaker 1 (06:35):
We gotta be real
still.
But I just want to say firstoff everybody watching hi, this
is the very first ever liveepisode.
That's not just me, and like Ican't think of anybody better,
oh, for it to be with.
And lauren, um, I like how youhave your fancy boots on and I'm
(06:56):
barefoot with some red toes youknow what?
Speaker 2 (06:59):
I would have black
socks on, like ankle socks, so I
would be not sexy at all.
At least you have barefoot.
Look at, you see like, look at,yeah, we got some.
Yeah, my toes are not painted,okay.
Okay, so I did have some sockson before this, I took them
you're on brand with beingbarefoot?
I guess so am.
I think this is literally anoutfit that I wore at my last
photo shoot.
(07:19):
So I'm on brand two.
Speaker 1 (07:21):
I love it.
Jacqueline Cotton, here I amcoming to you live from Chicago.
Okay, yeah, I know I'm a longway from home, but I flew in
yesterday and, yeah, my arms aretired.
Oh my God.
Speaker 2 (07:44):
What a joke that's so
bad.
That's a king of dad joke.
It is I got, I got more yeah uh, someone heard you, so I just
saw laughing emojis.
Speaker 1 (07:54):
So, okay, okay, good,
good we're good, but no, I I
got here yesterday.
Uh, we've been planning thisfor a minute.
Yeah, yeah, this is Lauren,lauren Najjar.
I told her yesterday that upuntil about a week ago, I was
pronouncing her my last namewrong.
Yeah, nahar, I was convincedthe J was an A, but isn't it so
pretty though.
Speaker 2 (08:14):
Like I would love to
have my last name be Nahar, like
I honestly thought that that'swhat my last name was going to
be and it unfortunately is not.
Now there are a lot of Najars,nahars in the world, but I'm
sure they pronounce it Nahar,yeah.
Speaker 1 (08:30):
I don't know.
Your husband looks dark he's.
Speaker 2 (08:34):
Spanish.
Speaker 1 (08:35):
Yeah, okay, so yeah,
that's where my mind went was
that J is an H.
Yep, we're not here to talkabout the alphabet or Spanish.
Speaker 2 (08:42):
No, that's not.
We're not here to talk aboutthe alphabet.
Speaker 1 (08:45):
Or Spanish, no I just
thought it was so funny.
We've been friends.
We looked last night and it wasApril 30th 2021, I believe, is
when she made the connection,yep.
So I want to just tell y'allwho, like, first off, she's
going to tell you who she is,but who she is to me, oh God, am
I?
Speaker 2 (09:01):
going to cry?
I don't know to me.
Speaker 1 (09:09):
Oh god, am I gonna
cry?
I don't know.
But so in April, april 30th2021, I'm I'm like starting to
remember I was.
I was start really starting totry to be like put myself out
there and take businessseriously, quit making it a
fucking hobby, right, and I'mpretty sure I was gonna do like
a lot mentally right then, but Iwas working on my and I'm
pretty sure I was going to dolike a lot mentally right then,
but I was working on my wholemagnetic marketing thing and I
was like learning all thesemethods on how we need to be
(09:32):
adding people, and so I addedher.
I went and I listened to themessage that I sent her and it
was so cringe.
But I sent her a friend requestand that's not something I was
comfortable doing, just sendingfriend requests.
You know, I wanted to be likesuper aligned with it and make
sure it's somebody that I wouldeven be.
That's typically how I am, likeI'm going to send a friend
request and I think I'd befriends with you in real life,
(09:54):
or at least I said that that'swhere I am in business now.
But she, I gravitated towardsher and but I didn't send her a
message.
She sent me a message sayinghey, like how are you?
And it was just I rememberbeing taken back because I I did
the creeping, like I looked andI was like oh, she's into
(10:16):
business too.
She and I in my mind I was likewho?
Speaker 2 (10:19):
I really did think
that I know I've never heard
this story, so I'm'm listeningto it for the first time as well
.
Speaker 1 (10:25):
Well, I felt because
when somebody does their job
well on the internet, you feellike you know them before they
know you, and so I felt like inmy mind I had built you up Like
she's this big business owner,and so I was like kind of shy.
But she wrote me so I figured,after I sent a really cringy
(10:49):
voice message, she needed todecide I wasn't for her or I was
for her and I thought you weregoing to try to pitch me to be
honest.
Speaker 2 (10:57):
Yeah, that was
normally.
That's how everything happens,Even nowadays.
Like people will send a welcomemessage and oh well, you should
come to my free thing, and likeI didn't even get to know you.
That's not what I do.
Speaker 1 (11:08):
Yeah.
So I was just really taken backby it because, as a business
owner, like it's your job togenerate leads and whatnot.
And so what was weird for mewas I knew what she did.
All her content said what shedid.
She literally put out there howyou could work with her, and
here she is not even trying tolike sell to me, and so, anyway,
(11:30):
I think over time you you sawlike videos of my son, because
you were there through all that,like, I think, when he because
he was born in 2021, so he wasbrand new that was April.
And the next, one of the firstconversations we had, I think,
was because of my Instagramstory, and he was dressed up
like Batman and you said, oh, mygod, that's such a cute Batman.
Speaker 2 (11:50):
And I said something.
My friend just had a, which isa true story.
She had a baby boy in May,because I looked at our
conversation.
Speaker 1 (11:58):
I didn't listen to
the voice notes.
Speaker 2 (11:59):
But I mean, that's a
real life thing, like yeah, like
literally.
My friend had a boy in May andhas a Batman costume too.
Just making conversation.
Speaker 1 (12:10):
It was literally.
It was just, it was aconversation.
And then I followed her toInstagram and the rest is kind
of just like.
But I know.
The next thing was we followedeach other for a while.
We started getting really closein messages, like just getting
to know each other, and thething we had in common was our
love for food and beer and stufflike that, and so from there we
(12:31):
just started gradually becomingfriends.
But it was never like we werelike best friends or anything.
It was just like I felt like II need to go check on Lauren and
I felt like she would come andcheck on me.
You know what I mean.
But the pivotal moment was whenI saw you were advertising in
your stories that you werelooking for an assistant.
Yeah, and it turns out she wastalking about like an in-person
(12:55):
assistant.
Speaker 2 (12:57):
So I'm from Chicago,
this is where I am, and
obviously she's in Mississippi.
So yeah, that wouldn't haveworked.
Speaker 1 (13:04):
No, she was like, oh
you.
No, she was like, oh, you livelocal.
I was like, well, what's local?
What's local to you?
And she's like I'm in, I'm inChicago.
And I was like, oh, okay, and Ifelt stupid.
I felt so stupid Cause I waslike I should have read back.
I was like beating myself up.
I remember exactly where I waswhen I sent that message.
I was in the doctor's officewith my son and he was getting
(13:26):
like shots or some routinecheckup or maybe he was sick,
but either way, I was stressedout.
So at that point I was, I wastrying to make money, like I was
scared.
I was scared Like I cause, youknow, when you're in a marriage
and then the husband's bringingall the money, like they may not
want, they may not say itstresses them out, but like I
(13:46):
knew it was stressing them out,and then we have a new baby and
you know, you know everythingFinley's dad dying.
It was just like a lot ofpressure, that it just I felt
like I needed to make money.
Yeah, so when you posted thatstory, I was like, oh, my God
maybe.
I can go work with her.
She said, well, no, that's notgoing to work.
But what was sweet was she cameback and she remembered that I
(14:12):
like to write and I createcontent.
And I'm going to cry because atthat point I didn't believe in
myself.
And here I am trying to besomebody's assistant and really
honestly like knowing what Iknow now, in a way like being
someone's assistant, is beneathme.
I've already done that.
Speaker 2 (14:27):
Yeah.
Speaker 1 (14:27):
I was.
I used to clean houses and likesome really weird job.
I've done all the like thegrunt work, I guess.
But then you said would youlike to write some captions for
me?
And the rest is kind of history.
Speaker 2 (14:40):
Yeah, yeah, I feel
like we got closer through, I
like how you said, the energyproject.
The other day, that's what it'llbe known for I got to tell
Rebecca about the how we call itthe energy project.
Now, rebecca Richards at a, amodern shift studio, giving her
a shout out.
Yeah, I think that through thatexperience we got closer and
(15:03):
then that kind of like I don'tknow if that helped you because
I don't know your point of view,but I feel like that helped me
to just always like have you inmind to outsource things to.
But then I mean, I got pregnantshortly after with my daughter
and I kind of scaled back onclients that I was taking, so
like my business kind of itdidn't pause, just like I wasn't
(15:26):
like exasperately growing ortaking on clients like that at
that point.
So, um, yeah, yeah, I feel likeit's just.
It was just one of those thingsthat organically happened over
time.
Like it was that I never, butthat's how I am, though I feel
like and I it's hard for me totalk about myself- but she's
(15:46):
about to have to.
but I feel like that is just if,if you, if anyone listens to
this and you want to understandthe feeling or the whole process
of how I do lead generation andwhy it's so easy for me to
build relationships like here.
It is like prime example righthere, like prime example of how,
(16:08):
like you, just keep an openmind of the people that you
connect with.
You don't necessarily not everyperson you send a message to is
going to be your person or yourclient and the rest is history.
I feel essentially like youknow I've you worked for me, um,
(16:30):
and I think like we've justwe've helped each other without
coaching, right, like I'vehelped you before we became
coaching client, but now nowyou've officially been my client
now for like a year.
Speaker 1 (16:41):
It's been a year Like
.
Speaker 2 (16:42):
I don't know.
I don't know if a little bit,but it's been like over a year,
yeah.
Speaker 1 (16:46):
I started thinking
about it.
I was like I don't even knowhow long.
But no, like, and let's talkabout that real quick, because,
from a business perspective,since we are both technically
business coaches, like ourconversations today, I'm sharing
some of my client stuff withyou, like how can I communicate
better with them?
And because one of the biggestthings in building a business
(17:08):
online I find it veryinteresting.
Everybody wants to build abusiness online and they want to
help people, but nobody wantsto talk to the people.
And so I'm like, how do you?
I love how she said like noteverybody's going to be for you,
but how else do you find thepeople there for you If you
won't even go out there and likesay hey, and the thing is they
don't even fucking know youexist.
You have to go and introduceyourself.
(17:29):
So, like, can you touch alittle bit on that, because this
is byproduct of her?
Just all she did when I sentthe friend request you little
motherfuckers that don't want tosend the messages all she did
was said hello, that's literally.
She said hi, yeah, how are you?
Like she noticed I sent her afriend request.
You're new in my world.
Like she didn't say all thatshe said, hey, how's it going
(17:52):
how?
Speaker 2 (17:52):
are you?
Yeah, I think, um, if I couldsay anything like like I feel
like everything we're saying isobvious.
People know they need to sendmessages.
People know they need toconnect with people.
I really want you to think inlike the really minute construct
of what social media networkingis.
(18:14):
It is a network.
It is a social network.
You are meant to be social.
You're not meant to post andrun away.
You're just that's simply.
You will never get clients thatway unless you constantly are
pushing out content.
You're constantly pushing outcontent that is even going viral
, which is very hard to do andnearly impossible.
(18:36):
You have to connect with people.
The more you connect withpeople, the more, the easier it
is to make sales with a smallaudience.
The word you're using isconnect.
Speaker 1 (18:49):
Yeah, can we point,
can we dissect that a little bit
, because if you do, okay,you're old enough to know, like,
what was like to really go lookfor a job.
Speaker 2 (18:59):
Yeah.
Speaker 1 (19:00):
Like I gotta go.
I gotta get up early and spendthe whole fucking day collecting
applications and go ask for ajob Right.
Speaker 2 (19:08):
Yeah.
Speaker 1 (19:09):
So it's so different
these days.
Why do you think it is that weput?
Because if we really stop anddissect it, you're given like we
give these phones way too muchpower, when the reality is
you're just sending a messageand you don't know them.
So what is it to you if theydon't respond or say something
back or they're mean to you?
Like what does that mean to you?
(19:29):
Why do we make it such a bigthing?
Speaker 2 (19:30):
Yeah.
I don't know.
Speaker 1 (19:33):
Fear of rejection.
Speaker 2 (19:34):
But here's the thing
I think it.
I think that mindset,unfortunately, is for people who
are new to building a businesson social media.
I'm not saying new businessowners, I'm saying people who
are new to utilizing socialmedia and having a lack of
understanding how to build anaudience on social media.
(19:55):
You might have experience within person.
Like you said, I'm also oldenough to where, like I worked
at a bank for 10 years and I hadto go to really stuffy
networking events.
We kind of talked about thattoday, yeah, and you, you went
up to people and you shook handsand you exchanged business
cards and you talked aboutreally surface level stuff, like
(20:16):
what do you do?
And you're talking to oldpeople you'll never talk to
again and there's not really aconnection there.
So I do want to equate that.
A lot of times I use the exampleof like how, when we're in
person, how do we connect withpeople?
We may not use like anetworking event to be specific,
(20:41):
but like we're here, we'reconnecting, right.
It would be really freakingweird if, like I just had you
come through the door, I'm goingto sit here and I'm going to
wait for you to talk to me,right?
Isn't that weird?
Or imagine, or imagine you goto like a networking event right
, like an in-person networkingevent, and you know, even if you
(21:01):
haven't been to one before, youknow that if you're going there
by yourself, it would be reallyweird for you to sit at a table
by yourself not talk to anyone.
What's the point?
What's the point?
I like the way you put that.
So then, kind of equate this tothen your social media
platforms.
What if you're sitting at atable in person?
(21:23):
You have your name tag, youhave all of your stuff.
You're just holding a sign.
Sounds like what you do.
That looks like, right, that wasme and you're in person and you
have this sign and you mightget some little stragglers here
and there that are like, do yousay stragglers?
Yeah, I did say stragglers.
You might get some people thatare like gawking at you, like
(21:44):
what are you doing?
Like this looks interesting.
Right, you're going to get afew people that notice you, but
what you're not going to get isyou're not going to make actual
connections, because why shouldpeople care about you?
Why should people come talk toyou?
Who's the weird one in thecorner?
Like I'm not going to talk tothis person who doesn't want to
talk to me.
Like I'm going to talk to theperson who looks like they're
(22:09):
talking to everybody and likeknows everybody.
Right, I want to get in contactwith that person.
Or I want to make connectionswith people that I don't know
and, yes, like we can get intothe details.
Like, yes, it's it's nervewracking to do that in person,
blah, blah, blah.
But yes, and it is also nervewracking to do that online.
But that is the example I'mgoing to give you is why aren't
we doing that?
On social media?
(22:29):
You literally can connect withthousands of people a day.
Speaker 1 (22:31):
Yeah, and I find it
so interesting.
I used to have that perspective.
You know I'm introverted.
Social anxiety out the asshole.
Like, right, I don't.
But here's the thing too islike I also know that I don't
want to be going out andliterally shaking hands and kiss
, like I don't have theenergetic capacity for that
(22:53):
Right.
So like, why not leverage whatwe have?
And the other thing is, too is,yeah, it feels weird at first,
but you know what, when youstart making money and you start
seeing like the actual evidenceof conversations, it's really
hard not to have conversations,and you said something about the
person.
If you think about it, y'all Ibet everybody will have somebody
come to mind, whether theytrigger you or whether you love
(23:15):
the fuck out of them, butsomebody with this energy that
they magnetize people to them.
I'm one of those people.
I think Lauren's one of thosepeople, right?
So like, it almost feels like,and like you don't feel safe in
who you are to present thatalmost, and so maybe it's a
confidence thing.
But what's the alternative?
If you really stop and thinkabout it and this is just me
(23:43):
being the tough love coach I amwhat's your fucking alternative?
Are you gonna go out there doorto door and canvas, or are you
gonna suck it up and send afucking message and just detach
and see what happens?
Because I've I've canvassed, Iwent door to door, I begged for
business, I've printed outbusiness, I've done it all.
And I will tell you what I sureas fuck enjoy sitting here on
my couch doing this instead.
Yeah, like what's youralternative?
Speaker 2 (24:03):
Yeah, and I think you
brought up a good point of
going door to door.
Like I kind of think of coldDMS when you're sending links
like super cold, like you'vejust connected with someone and
you're like.
Oh, like, join my thing, join mything, join my thing.
And, of course, like, if yousend it to like a thousand
people, of course you're goingto get some yeses, but the
conversion rate is going to besuper low.
Now, the other thing I will sayis like, I, that's the pushback
(24:27):
I get when it comes to peoplewho are like I don't want to
engage, I don't want to buildrelationships, I don't want to
send DMS, I feel too salesy.
It's like you shouldn't befeeling like that, you should
just be connecting.
You should only.
If you're thinking about itthat way, you need to release
the outcome.
You're thinking too much aboutit and you need to release the
(24:49):
outcome.
Imagine, like, imagine thisJacqueline connected with me.
So like and that's anotherthing too I know that people
send spammy messages, even whenthey initiate a conversation.
That is like hi, how are you?
Whatever?
I've gotten pushback, even frompeople I've messaged with just
that, and I know that myintention is to connect.
I know.
Speaker 1 (25:10):
I know that for sure.
That was the word intention,like what is, what's the
intention behind it?
And if you're having troublethen it really seems like a lack
thing.
Speaker 2 (25:19):
Yeah, it's like an
excuse.
Yeah, and I feel like peoplewho have that excuse they aren't
actually grasping the idea ofwhat the connection could
actually mean.
So, like I'm thinking of allthe connections I have right now
and the people that I've builtrelationships with and they may
(25:41):
turn into clients, but like ourinitial connection, you worked
for me Like what would have,what would have happened if she
didn't answer my DM?
And like respond back and likekept building that relationship
with me, like she wouldn't haveworked on this energy project.
Speaker 1 (25:57):
Wouldn't have worked
on the energy project, and so,
working on that project, it gaveme insight Like I.
It gave me confidence to knowthat like I could also do this.
Once the project ended, I waslike, oh, now I have like
insight into how these thingswork, I can do that too.
Yeah, but I was scared shitless.
I'd never written blogs foranybody.
I'm literally Googling shit aswe go.
(26:17):
I was scared shitless.
I'd never written blogs foranybody.
I'm literally Googling shit aswe go.
I was not doing a great job,granted, I felt like I wasn't
doing a good job.
It turns out the client wassuper picky and not clear on
their own journey, right, butbut I was scared, I was scared
and I did it anyway.
You know what I mean, and Ithink that that's the biggest
thing is like, yeah, we can bescared, and we can be scared
(26:38):
sitting here like playing itsafe, and then bitching at night
and worrying about money andstuff, or we could be scared and
still like do something, likewe could be producing results.
You've known me long enough tosee how much I've transformed.
And it really is just a decision, to make a decision, like the
same decision every day, to worktowards this goal and you
(27:02):
transform as a person as you gothrough this entrepreneur
journey, then maybe just I wouldlove your insight, because
you've had such an extensivejourney.
What time is it?
And then we got to go soon.
But, how you have, like, builtthis whole.
You've got like a community, awhole culture going on.
(27:23):
You teach people how to youmake lead generation fun and
just like how it should be.
You know so, but how, based onyour like, your story, did you
even come into all of that?
Because a lot of people, I feellike you have the compassion
and the humiliation and the lifeexperiences that make it so
(27:46):
simple to like is you can detachand go.
Actually, no, like yeah,there's not a problem sending a
message like you have had reallife problems.
So I'd like to hear a littlebit about just just a little bit
.
The reason why I was laughing isyou said I have a whole culture
going on and I'm like I do likethat oh yeah, cool, yeah, she
(28:06):
doesn't even.
Speaker 2 (28:06):
I love that.
You don't even know it, I don't.
I don't feel that.
Um and I and hey, that's not myintention, but if that's going
to naturally happen, okay, cool,I'm running a cult now culture.
Speaker 1 (28:18):
Oh god, I'm just.
Is that where that comes from?
The?
Speaker 2 (28:20):
cult.
Yeah, oh, I didn't know that.
Okay, but I mean I think cultis the group in cultures, I
don't know.
I don't know, I don't know.
We're not brilliant scientistshere, okay so um, okay, so
actually.
so that question is sointeresting and like I, honestly
, I honestly I'm getting alittle emotional thinking about
(28:41):
it Because you asked it in sucha unique way that made me like
my, my corporate career right, Ican, I can think about how I
(29:02):
sold like I was.
I started as a bank teller andso as a bank teller, we still
had sales goals.
You know, like if someone justwas coming inside the bank and
doing a transaction and to goback to date myself as well,
like banks used to be very busywhen I worked at the bank and I
feel like, cause I was workingat the bank in 2010.
(29:23):
That was when I got my first job.
Um, cause, my dad was stillalive.
So, as a bank teller, we stillhad sales goals and we still had
to like, oh, I see you don'thave a savings account, like,
lots, open it.
Well, I think like, oh, I seeyou don't have a savings account
, like let's open it.
Well, I think, like I reallyhaven't thought about this and
now I'm just like in my head,like thinking about it I because
(29:45):
I don't, they don't train youto sell.
They they might, but you aremore so needing to learn how to
do your job and learn about theproducts versus how to sell
optimally to get more sales.
Like they just like, just askpeople.
That's what, that's what thesales training was Just ask
(30:06):
people.
But I think it's my willingnessto do well that like man, I'm
getting, and the reason why I'mgetting emotional is because,
man, I'm really proud of myself.
Speaker 1 (30:19):
You should be.
I want you to reflect on it fora second.
Like every job is lit up tothis.
Speaker 2 (30:25):
Yeah, I think so,
like cause I mean, even if we go
back to, like, my job beforethat, I worked at an office
Depot.
We had to sell, like protectionplans, like if someone bought a
printer or laptop or evenbackpacks and stuff, like we had
quotas we would need to meetfor the day, um, and we would
just need to ask Um.
But I think, like I really justkind of I guess I would date
(30:48):
this to like my willing, mywillingness to learn, but also
just who I am as a human being,and I never really put two and
two together.
Like you know, in the bank, andlike then becoming a sales
associate, then becoming abranch manager and a supervisor,
and all of that, like you gothrough the ranks and you have
(31:09):
to learn certain things.
We even got to a point where wehad to sell a certain way and I
became certified and I had totrain my employees.
But I feel like they taught mehow to have a sales conversation
where we weren't followingscripts, but it still was a
scripted way on how to have aconversation.
I know what you mean and so Ithey didn't I got, I would get
(31:33):
my best sales If I, just ifsomeone came to me and they were
sitting at my desk and theywere opening up a checking
account.
I'd be like, oh great, likewhere?
Like I would literally startwith nothing.
Oh, that water bottle is socool, where'd you get it?
Um, they would tell mesomething oh, I got this when I
was on vacation in Florida.
Oh, awesome, where'd you go inFlorida?
(31:54):
Like, it is such an organicconversation.
So just one question, right asI'm opening up their checking
account.
Right, because I'm not no onein my mind, no one has time.
If they're coming into a bankand this again, mind you, this
is like maybe 2018, 2019, peopleweren't really coming into the
bank as much anymore.
And I feel like, if people arecoming in, they want to get in,
(32:16):
get out.
They don't.
They're not needing me to likeme, like, do their investments
and like their wealth portfolio.
Like they just needed to openup a fricking account but I was
still responsible for otheraccounts or making referrals and
things like that.
So how I would do that is Iwouldn't follow this damn
conversation model.
(32:36):
I would just get to know them.
They would tell me about theirkids, they would tell me about
everything else and I would gooh, do you have savings accounts
for your kids, because we canlike start one with $5 today.
Speaker 1 (32:47):
You said something
that you just got to know them.
Yep, there's no pressure aroundthat that's exactly it.
Speaker 2 (32:54):
So I think so.
Then, if we want to kind oflike marry that idea with how we
can kind of translate that inthe online space, like get to
know somebody before you pitchthem, and I think so many people
out there are saying you'reputting them in the friend zone,
you're waiting too long, youneed to really like turn the
conversation faster, and I woulddisagree with all of that.
(33:16):
And I used to be really scaredto actually own that because for
so long when I started mybusiness in 2018, I was told I
had to do sales calls.
Sales calls are the only wayyou shouldn't be selling high
ticket products in the DMS and Ishied away from it.
But I knew that that was mymost comfortable way to connect
(33:39):
with people.
And as soon as I own that, assoon as I started saying I sell
in the DMs, I made $20,000 andsold out of mastermind in the
DMs and that was just like thatwas it.
I was sold.
I'm like I should have ownedthis two years ago and that and
I even I have like almost like asour taste in my mouth because
I still go back.
(34:00):
I'm like I should have ownedthis since day one, I would have
been the fricking guru withselling the DMS, I would have
been so popular.
But I think that's anotherwillingness for you to
understand that, like you had,like you were mentioning
confidence earlier, like youhave to have that confidence
piece, I wasn't confident.
I was brand new in the onlinespace and I thought more people
(34:22):
knew better than me.
But I also did take intoconsideration of all my sales
training I have and I did it atthe time.
I always thought if people weremore successful than me, they
knew more than me.
And that's not true.
Oh, that's not true.
Speaker 1 (34:37):
That's not true.
That's not true, no, that.
So everything that you'vetaught me and where she's taught
me to run ads, my ads are sofar very freaking profitable.
And so I kind of freaked out.
The other day I sent her ascreenshot.
I was like this person has like30, 38,000 followers and
(34:58):
they're asking me for an audit,like what's up?
Oh, no, 2000.
Yeah, so it just goes to showthat like it doesn't fucking
matter.
And you said something to meonce, I think it was.
Maybe it wasn't this per se,but it was something along the
lines of like, if you teachsomeone to build a plane, you're
not responsible for flying it.
Speaker 2 (35:20):
Like you teach
someone to build a plane, you're
not responsible for flying itlike so I did.
Speaker 1 (35:22):
I definitely did not
tell you that, but it was
something similar to that.
No, it was.
You weren't like, you're not I.
Speaker 2 (35:26):
There was a saying
after that yeah, like or like
you, can I always say like youcan take a horse to go drink the
water, but you can't make thehorse drink the water?
Speaker 1 (35:36):
Yeah, you have said
that one.
What else I made up?
Yeah, just whatever, but I'msaying it was to that effect.
It was something like it was.
You were talking about a clientthat is making millions, she has
got a million dollar companyand so you're like six figures,
multiple six figures orsomething like that, right, yep,
(35:56):
but they still, like thismillion air has problems getting
to that million there.
So you're able to identifyparts that they can't see it.
Just, it changed my wholeperspective and it made me think
about I've always thought that,like me, job hopping was such a
bad thing.
Turns out it was the quickestway to figure out what was it
(36:20):
for me you know, and whenever Ihad that quick spurt in November
where it was like just saleafter sale after sale, you know,
hit over $10,000 cash, my mindwas fucking blown and she was so
excited.
She was like cause she'd alwaystold me it takes the same
amount of energy to sell, like a$47 offer, that it does 5, 10,
15k.
(36:40):
Price doesn't matter, yeah.
And so when I did that, like itall clicked.
It totally clicked for me.
But you know what, when I wassitting there helping my
customers get financed, it allclicked.
Everything, every single job.
In that moment it helped me.
Customer service.
In that moment it helped me.
(37:03):
Customer service working in thecar industry, selling and, you
know, qualifying people, doingtheir finances, getting their
credit approved.
I knew how to play with numbers.
I was able to support them.
Again, like you were saying, youdon't take sales calls, I don't
want, I don't take sales calls.
I don't want to take salescalls.
I'm totally fucking introvertedand you can get to know me
through my content and just afew voice messages.
So, like I love that, you saidown that.
But in that moment it all hitme that every single job.
(37:26):
I learned something from everyjob and it all came together.
So none of it was a waste, itwas all like.
What y'all consider failing isactually just like gathering
information.
Yeah, feedback right feedbackyes, yes, yes, and that's all.
Metrics are too, by the way, fory'all who sit and watch your
(37:47):
metrics like hawks.
Yeah, um, I know she probablydoesn't want to talk too much
about her history because we gotto go in a minute.
We've got some plans.
I don't know if you noticed,but we're looking fly.
We are, we got a date tocelebrate this whole thing.
But this interview evenhappening is.
It's a true testament to if youcould get the fuck over
(38:09):
yourself and just send a message, just be receiving, to listen
to what the other person says,like, yeah, you may not get a
client.
I mean I never thought I'd beher client.
To be honest, I never.
I was like very adamant on.
I don't need her help, I don'tneed anybody's help, I'll figure
it out, yeah.
But I wasn't figuring it out.
And then, but had she not hadbeen so just caring?
(38:34):
She never saw me as a number.
I know that.
I know her as a person, thatshe sees zero people as numbers.
She literally takes oneconversation at a time, gives
them their like, her energy, andis so compassionate and she
listens.
Had she not kept following upin the most gentle way, like,
(38:54):
hey, how are you and your son?
For a while it was like Ihaven't seen fajitas in your
stories in a minute and I waslike, oh shit, she cares Right,
and that over time, you know,people don't think about how
those things do matter.
And all it took was, on theright day at the right time.
I made a decision and then anemail came through, one of her
(39:17):
emails, and I've already she'salready paid me.
I've been one of her emails andI've already she's already paid
me.
I've been one of hercontractors like, but because I
know how much she cares andbecause I've gotten to see her
own transformation and like, soit's such a quick, you know a
timeframe, I had the trust, likeshe built the trust and so it
goes back to you saying like,really, like, release the
(39:38):
timeline and commit to theresult.
You're going to get a lot ofno's, but is it not fucking
worth it?
When you meet, like I willnever, I will never, are you
going to cry?
I will never not talk to thiswoman again Like I love her.
I love her so much.
She sends me pictures of her.
Like I get a Christmas card.
I made a blanket for her baby.
Speaker 2 (40:00):
Like it her.
Like I get a Christmas card.
I made a blanket for her baby,like it's in my car.
You saw it today.
Speaker 1 (40:03):
It's in her car.
She actually threw up from theairport, but how silly would it
be like to think that, beingafraid of a conversation, we
wouldn't have this.
That terrifies me.
So the fact of the matter is,is your tail, like some of you
who are afraid to to have theconversations?
Look at where it leads.
It's worth it.
(40:23):
And when you become moreconfident in yourself and
concrete in your energy and youtake care of yourself and you
have boundaries, the nose don't.
I really don't even phase you.
It's almost like God.
They're missing out.
They don't even know whatthey're missing out on.
Speaker 2 (40:38):
No, it's so true, and
I try to, I try to say that
over and over and over again topeople um, because you've done
you never know it could be yournext biz bestie.
That's what I, that's what Isay usually, um, but I think,
yeah, I mean it goes both waysfor you to receive I like how
you said, receive so like evento receive that DM and just be
curious, and I think then, likeyou said, you investigated who I
(41:00):
was and what I did, like then Iput a lot of effort into all of
those elements as well, to makesure that I am showcasing, that
I am open and, you know, notuntouchable Um, where I feel
like that's sometimes likethere's almost like this
hierarchy between client andcoach and it's just like you
know, oh, you're beneath me,kind of never um not with, at
(41:24):
least not with you we jokedthough yesterday.
Remember how you're like, oh,when you meet your mentors in
real life and then it like fucksup, like yeah, like don't meet
your heroes.
I'm glad to hear I'm glad tohear she's gonna talk to me
again, so I'm very happy aboutthat.
Speaker 1 (41:40):
I would not be where
I keep touching you, I know.
Speaker 2 (41:43):
I'm like real clammy
too God.
Speaker 1 (41:45):
I'm a toucher, sorry,
that's okay, um, but I would
not be.
I would not be where I am rightnow without her guidance.
Yeah, thank you for saying thatI wouldn't?
Uh, the whole reason that we'rehere right now is like she told
me.
She's like are we like, are yougoing to do?
What's going on with thepodcast?
Right, what's going on with thepodcast?
(42:07):
I was like I don't know, I wantit to go big.
And she was like so then,what's the plan?
Speaker 2 (42:12):
I'll have one.
Speaker 1 (42:13):
And she said, okay,
I'll give you if you get your
100th episode.
That's worth celebrating.
Speaker 2 (42:18):
And she put this
whole thing together, yeah it
was serendipity, I feel likewhen we made the plan, because
it just seemed like how manyweeks versus how many episodes
she had left, it literally wasgoing to be like january 1st
initially or something, but then, um, then I think you took a
break or you did a couple weekswhere you I would have been
(42:38):
consistent yeah, did a coupleweeks where you didn't.
Speaker 1 (42:39):
I was just
inconsistent a few weeks.
Speaker 2 (42:41):
But here I didn't
want to say inconsistent,
because you've literally put out30 episodes.
I wasn't on.
Speaker 1 (42:47):
I was like that is
consistent.
Oh shit, have I.
I mean or 20 or something.
It was a lot.
I guess it was 20-ish.
Speaker 2 (42:54):
We don't stop and
reflect, right, but you put out
a lot, so I didn't.
I don't ever want to sayinconsistent, you just and
people take breaks.
I fell off schedule, however,so now, that's why the 100th
episode is in person.
But, um, yeah, I told her.
I said I put her to task, but Iwill say I think I will say
this and then we can end.
(43:14):
But I do want to say I was kindof reflecting on this whole
thing that you there wasn'treally like you had plans and
you were doing stuff and youwere being very active with,
like, selling and stuff, but Ithink this was the first thing
that you really followed throughon, which then helped you
follow through on everythingelse.
Yes, you kept that word toyourself.
Speaker 1 (43:38):
Yeah, Kind of like
kicked, it did kickstart because
it showed me that.
So one thing I've always beensuper inconsistent with is being
consistent.
I don't follow through withthings.
I come from a family that isthey don't finish things, they
run the fuck away as soon as itgets hard, run, just run on.
So I was convinced that Icouldn't follow through and her
(43:59):
giving me the task of okay, no,like if you're going to first
off a hundred episodes, a lot ofpeople don't make it to a
hundred episodes.
So like the challenge of that,that's one thing.
I'm competitive, but then I'mthe person that I thrive on Give
me an outline and I can do itRight.
And so that it really did itagain uncomfortable, didn't want
to do it.
Okay, I'm not a creature ofroutine, like I have to have a
(44:23):
very loose routine, but it wasthe having structure and having
something to work towards that.
Yeah, maybe I wasn't completelyconsistent, but like I was
committed.
Speaker 2 (44:35):
You know what I mean.
Speaker 1 (44:37):
There's a difference.
A lot of us think we haveconsistency issues, but really
we have commitment issues.
And so I figured that out and Iwas like, even if I do and you
always reminded me even if youdo get a few weeks off track,
start back Like it's just.
It's not like a you know,you're going, going, going and
go up again type thing, Yep, soshe really challenged me, but it
(44:59):
did.
You're right, it was definitelythe building block that I can
follow through with everythingelse too and, in the process,
just use things as feedback.
So, oh man, here we are.
Tell them how to tell them howto find you.
Follow me Whoa, oh my goodness,what just happened Was Follow
(45:19):
me.
Whoa, oh my goodness, what justhappened.
Speaker 2 (45:21):
Was that a hand thing
or I don't know?
I think somebody else did that.
So, um, follow me at LaurenNajar.
That's the best way to getconnected with me.
Speaker 1 (45:28):
My website here on
Instagram.
Speaker 2 (45:30):
On Instagram.
Thank you.
Speaker 1 (45:31):
I'm more.
Speaker 2 (45:32):
I'm most active on
Instagram and then my website's,
laurennajarcom.
Speaker 1 (45:36):
Oh, it's
laurenajarcom.
And what do you do?
What?
Do you help people with.
Speaker 2 (45:40):
You know, apparently
I build cultures, Conversation
culture, it is no, leadgeneration is my bread and
butter, but I mean you needmarketing and clarity with that
too.
So come for the lead generation, Stay for.
You know making a lot of money,so there we go Make money.
Speaker 1 (45:58):
Yeah, we're yeah.
Speaker 2 (46:00):
All right.
Speaker 1 (46:00):
We're helping people
get paid to exist over here
y'all.
Yes, all right, thank y'all forwatching.
We've got a steak date,apparently at one of the nicest.
I don't know she, I don't know.
I know I'm about to be spooled.
Speaker 2 (46:14):
And I'm excited she's
mentioned seafood.
Speaker 1 (46:15):
a seafood tower,
that's a thing.
This little trailer park girlis about to like I don't even
know.
It's going to be great.
I love y'all so much.
Listen to this.
It'll go out on the podcastwebsite.
I'll let you know when, but gogive her a follow.
I can't believe we just didthis.
This is so cool.
Bye, love y'all.