June 3, 2025 • 17 mins
This episode is sponsored by the CallRail! Go to https://www.callrail.com to learn more.
https://justiceteamnetwork.com
In this insightful episode of the Justice Team Podcast, host Bob is joined by Brandon Almeda, head of AI Product at Attorney Share. Brandon shares his journey into AI and explains how tools like ChatGPT are revolutionizing tasks from coding to client intake. They explore how AI can automate and streamline processes, making law practice more efficient while still maintaining high standards of quality.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Bob (00:02):
Hey, it's Bob Simon taking a break to tell you about CallRail.
CallRail is a product that my firm uses,and what CallRail does is it plugs into
your phone calls with your intake and withyour clients to record those phone calls
as real time transcripts so you can getintelligence and with the attorney share.
Plugin.
You can actually in real time beable to send a referral out through
(00:23):
the marketplace to find the bestmatch all made possible with CallRail
being plugged into your firm's intakewith real intelligence CallRail.
Welcome to this episode of the JusticeTeam Podcast on the Justice Team Network.
I'm your host, Bob Simon, and today we'llbe talking about artificial intelligence.
Its use cases in law.
And kind of the state ofthe union thereof of ai.
(00:45):
'cause we were sitting herefilming in almost June, 2025.
And it might be drasticallydifferent by July, 2025.
But I'm joined today with the headof AI product at attorney share.
Brandon Almeida.
Brandon (00:57):
Hey Bob.
How's it going?
Bob (00:59):
So Brandon, first of all, we're gonna, here's what we're gonna talk about.
He's gonna explore just with what'sgoing on, kind of what's gonna be
happening in the future, what usecases we're seeing here today.
Uh, so first of all, how did you get.
Into ai.
Brandon (01:11):
Yeah, so, um, you know, I worked with our CTO,
uh, George Jersey previously.
Um, and after I left that company,um, I realized that there was a huge
opportunity with, uh, the advancement ofai and it was really interesting to me.
Um, so I basically spent 12 months justplaying around building tools myself,
just so that I could learn more about itand the applications of certain things.
Bob (01:32):
Um, how do you, how do you use AI daily?
Brandon (01:35):
That's a big question pretty much for everything I do, honestly.
Mm-hmm.
Um, it helps me plan, um, my daywith a lot of different things.
Um, the big use case that I really useit for is just brain dumping context.
Mm-hmm.
So that I can later leveragethat in different formats.
Um, so, you know, a lot ofdifferent use cases, um, mainly
with the development side.
(01:55):
Um, we used, uh, cursor, uh, whichis a new ID that came out, um,
and it's kind of transitioned.
Is it
Bob (02:01):
C-U-R-S-R as, or, uh, letter missing?
No,
Brandon (02:04):
it's, it's just how you spell cursor.
Really?
Yeah.
cursor.com.
How that's a good one to got.
Yeah.
Great domain.
It's a great tool too.
But yeah, it's basically, uh,transitioning the development,
uh, uh, landscape too.
Uh, you know, you used to have to knowall the syntax to code and all that fun
stuff and, uh, it's kind of, uh, uh,decentralizing and democratizing the
ability for people to build products.
Bob (02:24):
So are you, are, you're are using AI to build?
Brandon (02:28):
Yeah, pretty much every time that I'm building software, uh,
it's transitioned from writing code.
I haven't written code by hand inmaybe, you know, 12 months, honestly.
Wow.
Um, so yeah, you're just, you'respeaking it into existence essentially.
I
Bob (02:39):
mean, so do you think like, what's the future of.
Program engineering and coding,is it just AI or leveraging it?
Brandon (02:46):
Yeah, no, definitely.
I think it's gonna open up the doorand then, you know, it's removing
the value of needing to know how tocode and it's going to bring to life
the ability for people that havegood ideas to, to build those ideas.
And we're starting to seethat a lot on social media.
Um, you're starting to see this newventure of people, uh, the solopreneur,
um, where people are able to justbuild entire products themselves.
That it would take, you know, teamsto build, you know, previously for,
(03:08):
you know, maybe even multiple years.
Bob (03:10):
Yeah.
And the, the feature that'll be out bythe time this airs is, um, within a few
weeks even Brandon was able to use withthe rest of the, the team to have attorney
share, have an API to plug into folks.
Intake.
Yep.
Either what's completed or even in real time to be able to
(03:30):
then find the best case for them.
Either if it meets the, ifit meets the criteria right.
Of the lawyer that's getting the case.
Mm-hmm.
It'll go to their law firm.
If it doesn't, it'll findthe best match for them.
Brandon (03:39):
Yeah, exactly.
So yeah, you get, you know, your leadfrom any intake source, you know, online
forms, uh, uh, maybe you have a phonecall that you transcribe for a call
center or we're, we're even startingto see that evolve into, you know,
having AI agents take phone calls.
Talking to, you know, potentialclients, um, and, you know,
doing that intake process.
Um, and yeah, we can basically takethat transcription or basically
(04:00):
any of those intake sources.
Um, and then, you know, based on whatyour criteria is, so maybe you're a
personal injury firm, uh, you know, youcan say these are the, the different
practice areas that are practicing.
Uh, and you can, you know, set some scoreto say like, you know, uh, you know, I
only want cases above a certain score.
Uh, so if it's in your, uh, practicearea, then it would go to your LCMS.
(04:20):
Uh, and if it's outside your practicearea, but above a certain score, we
could just post things to attorney,share auto, auto, post them,
auto post them to attorney share.
Uh, you get, you know, frictionless, uh,passive revenue from all those cases they
get posted and people that pick them up.
Um, so yeah, it's, it's really cool.
Bob (04:34):
Yeah.
And you know, if people arewatching or listening, if.
A lot of lawyers should be hyperspecialized in what they do,
but it doesn't stop you fromhelping consumers that call.
Yeah.
About any issue, right?
So every lawyer that's watching orlistening, you should have pages built
on your website for every practice area.
Because if somebody callswith a mass tort, right?
Mm-hmm.
Like a DE or Provera or like things thatare out there, you can then route them.
(04:59):
Automatically through to attorneysheriff to have it match with the
best lawyer and then track it all.
Brandon (05:04):
Yeah, yeah, exactly.
It's a frictionless process.
It's the best of all the different worlds.
You get the cases you want,you don't get the cases.
That aren't valid cases, and you know,the cases that are valid that you
may not specialize in, you can, youknow, make, make revenue off of that.
So without any, without a process, youdon't need teams of people to manage
that overhead to, you know, work withother law firms, find other law firms,
you know, manage that process through thematching, the signing and all that stuff.
(05:25):
Yeah.
So
Bob (05:25):
as long as in every lawyer watching a listing, you should be using some kind of.
Transcription servicewhen you're doing intake.
Yeah.
Right.
Whether people areplugging CallRail into it.
Whether you are using companies like foryour voice, AI intake, like capture now,
like lawyer.com, like navigate ai oryou're on Hona using that product, it'll,
(05:45):
they already are coming out with theAPI integration with attorney share, so.
Again, if it meets thecriteria for your firm, great.
And if not, you're still gonnafind the referral partner for that.
Brandon (05:54):
Yep.
Bob (05:55):
All just automated and auto posted.
Brandon (05:57):
Yep.
Yeah, it's amazing, I think.
Yeah, the, the new product that we'recoming out with at attorney share,
uh, allows for anyone to send, youknow, just basically a, a phone
transcription or whatever your source is.
Um, and yeah, we'll automaticallypost it to the right practice
area, to the right jurisdiction.
Uh, and, you know, we have a massivenetwork on attorney share to help you,
uh, locate, you know, the best matchfor, for your, your potential client.
Bob (06:18):
Yeah.
And, and then the best part, you know,for me as a lawyer on both sides of that
equation, like one, if I get referreda case, this will automatically ping
me and alert me and my team at casesin our wheelhouse, I could pick up.
Or my intake team could pick up that calllive or get back the person right away.
And if we do sign the case,
yep.
'Bob: cause the attorney sure only charges if you end up signing the case.
(06:38):
If not, it just doesn't, it's only likea few hundred bucks if you sign it.
Yep.
But then it tracks it too.
So then I, if I pick up that case, thelawyer that refer me, that case could just
see on their dashboard case was signed,see the fee share agreement and then.
Get the updates.
Brandon (06:50):
Yeah.
No, and it's a great process.
I mean, we were at lunch theother day and you got pinged
for, you know, a great case.
You were looking at it and you wentto pick it up and it was already
picked up, so you gotta move quick.
'cause these cases, they're, they'regreat and you know, you gotta move quick,
otherwise it might go to someone else.
Bob (07:01):
Yeah, there's, I mean there's been a lot of very, very
good cases popping into there.
And now with like the community, you cangive communities first look at your case.
You can give it, I think up to 24 hours.
So what I've been doing is.
Trust network, trusted network.
We have a Justice hq.
I will send our referrals to,to that network first to give
them right of first refusal.
'cause I know it's going to a highercaliber, caliber lawyer because I know
(07:23):
most of the people in that organization.
Yep.
Other communities are doing thesame thing to list everybody
within their organization so that,you know, you're referring it to
somebody who knows a good lawyer.
They're also within your network.
Mm-hmm.
Your community.
So it's also like anothersense of accountability.
Yep.
Right.
Um, and it's all automated, so like.
Again, lawyers, if you're watchingor listening, like it's free to
create an account to do these things.
(07:44):
And I think for the first time, reallawyers can compete with firms they
never thought they could that had giantcall centers and giant digital ad spend.
And I, so I mean, how could lawyersuse artificial intelligence to
open up their bucket of calls?
Of cases?
Like how, like what's kind of the,some things that they could be doing?
Brandon (08:02):
Um, so are you speaking to like the intake side of things or?
Well,
Bob (08:05):
intake or even just like generating more leads like.
With SEO and stuff like that.
Brandon (08:10):
Oh, yeah.
So, yeah, there's a lot ofinteresting things that you can do.
I mean, speaking of SEO, um, you know,there's this concept of programmatic
SEO um, you know, you can createindividual pages for, you know,
different practice areas, differentlocations and things like that.
Um, and you can, you know, use AI togenerate these pages in a specific
structure so that you can, um, you know,push all of this content to the people
(08:33):
that would be most, uh, applicable for it.
Uh, and you'll get this massivereach across, you know, the current,
uh, search tools like Googleand all the different engines.
Um, but yeah, it's also aninteresting concept and it seems
like a lot of people are movingtowards just using these AI tools.
Like I, we were talking the otherday, I haven't used Google for
anything in quite a long time.
So we're moving into this new worldwhere, you know, are people going to
(08:54):
be actually Googling things if they'regonna be using something like chat
GBT to find resources, like, you know,what's the best lawyer in, you know,
California, whatever their needs are.
What does that landscape look like inthree months, six months to a year?
Because like you said at the beginning,like this, this stuff is rapidly changing
and you know, something that might beviable right now in a, a month from
now could be a totally different world.
(09:15):
So,
Bob (09:15):
yeah.
And lawyers, I think law firms should bewell-branded so people know and respect
them, but if people call you with anyissue, should be able to help them.
Yeah.
So I know a lot of lawyers big on socialmedia that now have their AI voice
intake that just give the person that.
Contacts them and their DM say, here, callthis number so we can help vet the case.
Yep.
And again, if it meetstheir criteria, great.
If not, it gets put through.
(09:36):
And it's, I mean, it's crazy howlike I think Attorney Shere does
for under 300 bucks a month, youcan have up to a thousand posts.
Mm-hmm.
Automated for the a thousand.
Like that's crazy.
Brandon (09:46):
That's a great amount of leads.
Bob (09:47):
I mean, it's a great amount of leads.
And for the other end it's like these arequality leads put in by a quality lawyer.
Yeah.
Usually within your trusted network.
I mean, it's just.
Technology's making things so much moreefficient, but also way less expensive,
because I think this process, even6, 8, 10 months ago, would've been
much more expensive and, and slower.
Brandon (10:06):
Yeah.
You know, a hundred percent.
Yeah.
The, the cost of softwareseems to be going down.
I. And the cost of ideas aregoing up because, uh, that's
what's gonna separate people.
I know we talked about it a little bit,but you know, you, the people that are
having the ideas, the people that areable to stay in at the front of this,
you know, massive wave of AI advancement,uh, and the people that can just
generally understand the users and whatthey need, um, I think are gonna really
(10:28):
differentiate the, the products that aregonna be evolving in this new landscape.
Bob (10:31):
Yes, those thought leaders that, you told me something
interesting yesterday is.
Someone that like is involved insome of the best music writing of all
time, has never played an instrument.
Brandon (10:39):
Yeah.
Yeah.
That's a great thing that Ilove that, uh, that reference.
I mean, I think he, I've seen this,you know, quite a few years ago.
Um, but I think the taste is gonnabe the differentiating factor.
People that have, you know, beenexposed to a lot of different things
and they understand what they like andwhat works for, um, different users
and different, uh, sets of peopleare gonna be really, uh, valuable in
this, this landscape moving forward.
(10:59):
For sure.
Bob (11:00):
Yeah.
So what are like the day to day.
AI products, people watching or listeningthat they can be using or should be using.
Brandon (11:07):
So I mean, obviously right off the bat, if you haven't
heard of Chachi, bt, take a look.
Uh, don't be fooled.
It's the best $20 amonth that you can spend.
Don't be fooled by the free version.
Um, but the
Bob (11:18):
$20 a month actually is at a more secure network, right?
Like,
Brandon (11:20):
yeah, no, you get a lot of benefits with that.
Um, but you just get better models.
Um, you know, I like to think ofthese AI as basically different
personalities or different people.
Um, so they have essentiallywhat they call models.
They have different models.
Um, so depending on what yourtask is, there's gonna be
certain models that are better.
So, um, the provi, there'sgonna be different providers.
So we have, um, uh, open ai, which iswho created Chachi, bt, uh, you have
(11:45):
Anthropic, which, uh, they created Claude.
That's their model.
Uh, and then within these modelsthey have different versions that
they're constantly rolling out, makingimprovements and things like that.
So.
Yeah, I mean, uh, if you're, for themost people listening, uh, Chachi
PD is probably gonna be the best,uh, the best model, uh, for them.
Um, and then, but I would
Bob (12:01):
recommend lawyers, anybody watching and listening get the $20 a month
version because you want have your.
Data secure.
You wanna have, if you'reputting in medical records and
things, you have to have that.
'cause they are, they aresoc two compliant, right?
I would assume.
Brandon (12:14):
Um, yeah, I would assume, but I, I, I'm not sure I, I need to double check.
But yeah, I mean, basically prettymuch everything that I do, um, you
know, I'm working with these modelsand they have great, uh, knowledge
and pretty much every domain.
Um, I would say the way that I use themmost effectively is basically, uh, a
second, uh, set of eyes when I'm, youknow, trying to architect a solution on
(12:34):
the software side or things like that.
Um, I generally have an idea ofwhat I want to do, and then I use it
as like a, a sounding board to saylike, is this, did I miss anything?
Could I improve anything?
Mm-hmm.
Um, and it's, it's reallyuseful in that capacity.
Uh, you don't want to just, youknow, assume that it's gonna
give you the, the correct answer.
Totally.
I mean, it's really dependent on context.
You know, if you ask it, Hey, how doI build a million dollar business?
(12:57):
There's a lot of ambiguity there.
But if you say, you know, how do Ibuild this law firm product that does
X, Y, Z and you get really specific,you're gonna get a much better result.
So the context and the input reallydictates what you get out of it.
Bob (13:09):
Yeah.
And then the other, you use one to code.
Mm-hmm.
Um, what else, what otherproducts do you like to
Brandon (13:15):
use?
Um, I mean, realistically, we'rein this world now where you only
need the model and it's really yourimagination and how you can leverage it.
Um, you know that you cando all sorts of things.
Uh.
With these models, and we get to thepoint now where you can provide images
and it can see what's in the image.
Um, you know, maybe if you'retraveling and you're in Japan and
(13:36):
you need to, what does the sign say?
It will tell you like you really,
Bob (13:40):
all the meta glasses stuff.
Yeah.
I mean, you can really do,what am I looking at meta?
What am I looking at?
Brandon (13:44):
Yep.
Bob (13:45):
Then, I mean, I hear you can start to do like translation things too.
Yeah,
Brandon (13:50):
yeah.
I, I would say, youknow, just mess around.
Get in there, play around withit, see what you know, what
you think it can and can't do.
You'd probably be really surprised.
Um, and you know, just kind of takeit from there and just maybe, uh, try
and think of things that you don'tthink it can do and, and, and test it.
And I, I think you'll be surprised,
Bob (14:06):
um, and.
I learned yesterday, used tobe a competitive gamer before.
Yeah.
You in the space.
And I also learned yesterday,so like what do you do for fun?
Do you watch shows?
Like what do you do?
Brandon (14:16):
Uh, I'm full on AI at this point.
I mean, I, I like to build toolsand like I said, I like to see
like, oh, could this be done?
Can, you know, can the, themodel, can this model do X, Y, Z?
And, um, I like to build productsaround that just to understand what
the limitations and capabilities are.
And I gotta be honest, there'spretty much nothing that I've
thought like, can it do this?
That it can't do?
Bob (14:35):
Yeah.
And just seeing it live yesterday, juston like, Hey, let's have a thought.
Can we live post this call that'sbeing recorded with an AI voice agent?
Mm-hmm.
And auto post it with the recommendation that it go to either the
communities of just HQ or law leaders.
Yep.
And you literally build it within 15.
(14:55):
It blew my mind.
He's like, I'm surprisedthis blows your mind's.
Like, yes, this blows my mind that youactually took that transcript and made
a post on attorney share all automated.
I mean, imagine how fast you'regonna be able to help people.
Yeah.
You're gonna, it's gonna be
Brandon (15:05):
Well, yeah, which we talked about.
I mean, basically in order, the use caseright now for attorney shares, uh, if you
have a call center, then you need to havesomeone, you know, either transcribe it
or figure out what the parameters are.
Uh, and then they need to loginto attorney share manually
create the case or the referral.
Um, and if there's, you have amassive volume of leads coming
in, that, that's a huge process.
And, uh, I think this is what you'regonna start to see, uh, is this
(15:27):
automation, um, of certain roles.
Because you can leverage these AImodels and basically create a prompt
to designate a specific job taskor a process for it to accomplish.
And these have been coined agents,so AI agents, and they're pretty
specific use cases right now.
But what we're starting to see is peoplebuilding these teams of AI agents to
(15:50):
solve more and more complicated problems.
Uh, and it's just startingto like consolidate these.
These tasks and, and somewhatthese industries, um, into
more effective, uh, tools.
Yeah.
Well, I'm gonna, my sister just
Bob (16:04):
pulled in.
I'll just
Brandon (16:04):
take,
Bob (16:04):
we're gonna edit this out, but Nicole, I'm live on the show.
Do you need into the garage?
Is that what you're calling?
I do, yeah.
I'm opening the garage.
Right.
All right.
Maybe we don't have That was my sistershe called 'cause she's getting into the,
our Torrance HQ and I can open the garage.
I mean, look at this technology.
I'm just gonna go right here.
I'm gonna open the garage door for her
Brandon (16:24):
at our office.
It's opening.
Look at that.
But I mean, that could evenbe an AI agent right there.
It should
Bob (16:28):
be.
I wish I'd picked up thecall and knew to do that.
Yeah.
Uh, 'cause I knew what she wanted.
Yeah.
I knew the time.
I could have just said automatically.
But
Brandon (16:34):
that's what I mean.
I think people are, that's what's goingstart happening is there's gonna be
these really micro tasks that people aregonna start to automate and then these
tools are gonna start to get rolled up.
It allows you
Bob (16:42):
to do what you like should be doing.
So like lawyers who are watchingor listening, I think we've, we've
entered the golden era of beinga really good lawyer because I
don't think we have to compete.
In this market spend thisrace to do X, Y, Z manually.
Right?
So now we have the tools that have, witha very low lift, that are gonna be able
to acquire the cases that we want orsend out the cases that we don't to, to
(17:05):
monetize and still help those people.
Yep.
Right?
And, and this is all you need.
You need your cell phone and you'll bein your client's living room helping them
or in the courtroom helping them and not.
Manually doing all these tasks.
Brandon (17:16):
Yep.
Yeah, no, I mean, uh, eventuallyI think what we're gonna start
to see is people leveraging AI toessentially clone themselves for
tasks that they want to delegate.
Mm-hmm.
Uh, and you provide, you know,context into your emails or just,
uh, a knowledge base of what,what you've done in the past.
And, um, you know, like you've shown me,there's, there's a lot of promising tools
out there that kind of already do this.
(17:37):
Uh, and it allows you to freeup your time and, and let these
agents kind of run these moremundane tasks on autopilot for you.
Yep.
Bob (17:43):
Mentorship on scale.
That's one of my missions.
Well, Brandon, thanks for uh, being onthe show, brandon@attorneyshare.com.
If you wanna reach out to him directlyor go to the show, justice team
network.com, go through that one.
But interesting stuff, and I think whenwe probably get you back on the show
three or four months from now, we'regonna see just the accelerated pace
that everything has taken off For sure.
Yeah.
Well, thank you for having me.
(18:04):
All right.
Thank you for watching and listeningto this episode of the Justice Team
podcast on the Justice Team Network.
I'm your host, Bob Simon.
Out.
Hey, it's Bob Simon taking a break to tell you about CallRail.
CallRail is a product that my firm uses,and what CallRail does is it plugs into
your phone calls with your intake and withyour clients to record those phone calls
as real time transcripts so you can getintelligence and with the attorney share.
Plugin.
You can actually in real time beable to send a referral out through
(00:23):
the marketplace to find the bestmatch all made possible with CallRail
being plugged into your firm's intakewith real intelligence CallRail.
Welcome to this episode of the JusticeTeam Podcast on the Justice Team Network.
I'm your host, Bob Simon, and today we'llbe talking about artificial intelligence.
Its use cases in law.
And kind of the state ofthe union thereof of ai.
(00:45):
'cause we were sitting herefilming in almost June, 2025.
And it might be drasticallydifferent by July, 2025.
But I'm joined today with the headof AI product at attorney share.
Brandon Almeida.
Brandon (00:57):
Hey Bob.
How's it going?
Bob (00:59):
So Brandon, first of all, we're gonna, here's what we're gonna talk about.
He's gonna explore just with what'sgoing on, kind of what's gonna be
happening in the future, what usecases we're seeing here today.
Uh, so first of all, how did you get.
Into ai.
Brandon (01:11):
Yeah, so, um, you know, I worked with our CTO,
uh, George Jersey previously.
Um, and after I left that company,um, I realized that there was a huge
opportunity with, uh, the advancement ofai and it was really interesting to me.
Um, so I basically spent 12 months justplaying around building tools myself,
just so that I could learn more about itand the applications of certain things.
Bob (01:32):
Um, how do you, how do you use AI daily?
Brandon (01:35):
That's a big question pretty much for everything I do, honestly.
Mm-hmm.
Um, it helps me plan, um, my daywith a lot of different things.
Um, the big use case that I really useit for is just brain dumping context.
Mm-hmm.
So that I can later leveragethat in different formats.
Um, so, you know, a lot ofdifferent use cases, um, mainly
with the development side.
(01:55):
Um, we used, uh, cursor, uh, whichis a new ID that came out, um,
and it's kind of transitioned.
Is it
Bob (02:01):
C-U-R-S-R as, or, uh, letter missing?
No,
Brandon (02:04):
it's, it's just how you spell cursor.
Really?
Yeah.
cursor.com.
How that's a good one to got.
Yeah.
Great domain.
It's a great tool too.
But yeah, it's basically, uh,transitioning the development,
uh, uh, landscape too.
Uh, you know, you used to have to knowall the syntax to code and all that fun
stuff and, uh, it's kind of, uh, uh,decentralizing and democratizing the
ability for people to build products.
Bob (02:24):
So are you, are, you're are using AI to build?
Brandon (02:28):
Yeah, pretty much every time that I'm building software, uh,
it's transitioned from writing code.
I haven't written code by hand inmaybe, you know, 12 months, honestly.
Wow.
Um, so yeah, you're just, you'respeaking it into existence essentially.
I
Bob (02:39):
mean, so do you think like, what's the future of.
Program engineering and coding,is it just AI or leveraging it?
Brandon (02:46):
Yeah, no, definitely.
I think it's gonna open up the doorand then, you know, it's removing
the value of needing to know how tocode and it's going to bring to life
the ability for people that havegood ideas to, to build those ideas.
And we're starting to seethat a lot on social media.
Um, you're starting to see this newventure of people, uh, the solopreneur,
um, where people are able to justbuild entire products themselves.
That it would take, you know, teamsto build, you know, previously for,
(03:08):
you know, maybe even multiple years.
Bob (03:10):
Yeah.
And the, the feature that'll be out bythe time this airs is, um, within a few
weeks even Brandon was able to use withthe rest of the, the team to have attorney
share, have an API to plug into folks.
Intake.
Yep.
Either what's completed or even in real time to be able to
(03:30):
then find the best case for them.
Either if it meets the, ifit meets the criteria right.
Of the lawyer that's getting the case.
Mm-hmm.
It'll go to their law firm.
If it doesn't, it'll findthe best match for them.
Brandon (03:39):
Yeah, exactly.
So yeah, you get, you know, your leadfrom any intake source, you know, online
forms, uh, uh, maybe you have a phonecall that you transcribe for a call
center or we're, we're even startingto see that evolve into, you know,
having AI agents take phone calls.
Talking to, you know, potentialclients, um, and, you know,
doing that intake process.
Um, and yeah, we can basically takethat transcription or basically
(04:00):
any of those intake sources.
Um, and then, you know, based on whatyour criteria is, so maybe you're a
personal injury firm, uh, you know, youcan say these are the, the different
practice areas that are practicing.
Uh, and you can, you know, set some scoreto say like, you know, uh, you know, I
only want cases above a certain score.
Uh, so if it's in your, uh, practicearea, then it would go to your LCMS.
(04:20):
Uh, and if it's outside your practicearea, but above a certain score, we
could just post things to attorney,share auto, auto, post them,
auto post them to attorney share.
Uh, you get, you know, frictionless, uh,passive revenue from all those cases they
get posted and people that pick them up.
Um, so yeah, it's, it's really cool.
Bob (04:34):
Yeah.
And you know, if people arewatching or listening, if.
A lot of lawyers should be hyperspecialized in what they do,
but it doesn't stop you fromhelping consumers that call.
Yeah.
About any issue, right?
So every lawyer that's watching orlistening, you should have pages built
on your website for every practice area.
Because if somebody callswith a mass tort, right?
Mm-hmm.
Like a DE or Provera or like things thatare out there, you can then route them.
(04:59):
Automatically through to attorneysheriff to have it match with the
best lawyer and then track it all.
Brandon (05:04):
Yeah, yeah, exactly.
It's a frictionless process.
It's the best of all the different worlds.
You get the cases you want,you don't get the cases.
That aren't valid cases, and you know,the cases that are valid that you
may not specialize in, you can, youknow, make, make revenue off of that.
So without any, without a process, youdon't need teams of people to manage
that overhead to, you know, work withother law firms, find other law firms,
you know, manage that process through thematching, the signing and all that stuff.
(05:25):
Yeah.
So
Bob (05:25):
as long as in every lawyer watching a listing, you should be using some kind of.
Transcription servicewhen you're doing intake.
Yeah.
Right.
Whether people areplugging CallRail into it.
Whether you are using companies like foryour voice, AI intake, like capture now,
like lawyer.com, like navigate ai oryou're on Hona using that product, it'll,
(05:45):
they already are coming out with theAPI integration with attorney share, so.
Again, if it meets thecriteria for your firm, great.
And if not, you're still gonnafind the referral partner for that.
Brandon (05:54):
Yep.
Bob (05:55):
All just automated and auto posted.
Brandon (05:57):
Yep.
Yeah, it's amazing, I think.
Yeah, the, the new product that we'recoming out with at attorney share,
uh, allows for anyone to send, youknow, just basically a, a phone
transcription or whatever your source is.
Um, and yeah, we'll automaticallypost it to the right practice
area, to the right jurisdiction.
Uh, and, you know, we have a massivenetwork on attorney share to help you,
uh, locate, you know, the best matchfor, for your, your potential client.
Bob (06:18):
Yeah.
And, and then the best part, you know,for me as a lawyer on both sides of that
equation, like one, if I get referreda case, this will automatically ping
me and alert me and my team at casesin our wheelhouse, I could pick up.
Or my intake team could pick up that calllive or get back the person right away.
And if we do sign the case,
yep.
'Bob: cause the attorney sure only charges if you end up signing the case.
(06:38):
If not, it just doesn't, it's only likea few hundred bucks if you sign it.
Yep.
But then it tracks it too.
So then I, if I pick up that case, thelawyer that refer me, that case could just
see on their dashboard case was signed,see the fee share agreement and then.
Get the updates.
Brandon (06:50):
Yeah.
No, and it's a great process.
I mean, we were at lunch theother day and you got pinged
for, you know, a great case.
You were looking at it and you wentto pick it up and it was already
picked up, so you gotta move quick.
'cause these cases, they're, they'regreat and you know, you gotta move quick,
otherwise it might go to someone else.
Bob (07:01):
Yeah, there's, I mean there's been a lot of very, very
good cases popping into there.
And now with like the community, you cangive communities first look at your case.
You can give it, I think up to 24 hours.
So what I've been doing is.
Trust network, trusted network.
We have a Justice hq.
I will send our referrals to,to that network first to give
them right of first refusal.
'cause I know it's going to a highercaliber, caliber lawyer because I know
(07:23):
most of the people in that organization.
Yep.
Other communities are doing thesame thing to list everybody
within their organization so that,you know, you're referring it to
somebody who knows a good lawyer.
They're also within your network.
Mm-hmm.
Your community.
So it's also like anothersense of accountability.
Yep.
Right.
Um, and it's all automated, so like.
Again, lawyers, if you're watchingor listening, like it's free to
create an account to do these things.
(07:44):
And I think for the first time, reallawyers can compete with firms they
never thought they could that had giantcall centers and giant digital ad spend.
And I, so I mean, how could lawyersuse artificial intelligence to
open up their bucket of calls?
Of cases?
Like how, like what's kind of the,some things that they could be doing?
Brandon (08:02):
Um, so are you speaking to like the intake side of things or?
Well,
Bob (08:05):
intake or even just like generating more leads like.
With SEO and stuff like that.
Brandon (08:10):
Oh, yeah.
So, yeah, there's a lot ofinteresting things that you can do.
I mean, speaking of SEO, um, you know,there's this concept of programmatic
SEO um, you know, you can createindividual pages for, you know,
different practice areas, differentlocations and things like that.
Um, and you can, you know, use AI togenerate these pages in a specific
structure so that you can, um, you know,push all of this content to the people
(08:33):
that would be most, uh, applicable for it.
Uh, and you'll get this massivereach across, you know, the current,
uh, search tools like Googleand all the different engines.
Um, but yeah, it's also aninteresting concept and it seems
like a lot of people are movingtowards just using these AI tools.
Like I, we were talking the otherday, I haven't used Google for
anything in quite a long time.
So we're moving into this new worldwhere, you know, are people going to
(08:54):
be actually Googling things if they'regonna be using something like chat
GBT to find resources, like, you know,what's the best lawyer in, you know,
California, whatever their needs are.
What does that landscape look like inthree months, six months to a year?
Because like you said at the beginning,like this, this stuff is rapidly changing
and you know, something that might beviable right now in a, a month from
now could be a totally different world.
(09:15):
So,
Bob (09:15):
yeah.
And lawyers, I think law firms should bewell-branded so people know and respect
them, but if people call you with anyissue, should be able to help them.
Yeah.
So I know a lot of lawyers big on socialmedia that now have their AI voice
intake that just give the person that.
Contacts them and their DM say, here, callthis number so we can help vet the case.
Yep.
And again, if it meetstheir criteria, great.
If not, it gets put through.
(09:36):
And it's, I mean, it's crazy howlike I think Attorney Shere does
for under 300 bucks a month, youcan have up to a thousand posts.
Mm-hmm.
Automated for the a thousand.
Like that's crazy.
Brandon (09:46):
That's a great amount of leads.
Bob (09:47):
I mean, it's a great amount of leads.
And for the other end it's like these arequality leads put in by a quality lawyer.
Yeah.
Usually within your trusted network.
I mean, it's just.
Technology's making things so much moreefficient, but also way less expensive,
because I think this process, even6, 8, 10 months ago, would've been
much more expensive and, and slower.
Brandon (10:06):
Yeah.
You know, a hundred percent.
Yeah.
The, the cost of softwareseems to be going down.
I. And the cost of ideas aregoing up because, uh, that's
what's gonna separate people.
I know we talked about it a little bit,but you know, you, the people that are
having the ideas, the people that areable to stay in at the front of this,
you know, massive wave of AI advancement,uh, and the people that can just
generally understand the users and whatthey need, um, I think are gonna really
(10:28):
differentiate the, the products that aregonna be evolving in this new landscape.
Bob (10:31):
Yes, those thought leaders that, you told me something
interesting yesterday is.
Someone that like is involved insome of the best music writing of all
time, has never played an instrument.
Brandon (10:39):
Yeah.
Yeah.
That's a great thing that Ilove that, uh, that reference.
I mean, I think he, I've seen this,you know, quite a few years ago.
Um, but I think the taste is gonnabe the differentiating factor.
People that have, you know, beenexposed to a lot of different things
and they understand what they like andwhat works for, um, different users
and different, uh, sets of peopleare gonna be really, uh, valuable in
this, this landscape moving forward.
(10:59):
For sure.
Bob (11:00):
Yeah.
So what are like the day to day.
AI products, people watching or listeningthat they can be using or should be using.
Brandon (11:07):
So I mean, obviously right off the bat, if you haven't
heard of Chachi, bt, take a look.
Uh, don't be fooled.
It's the best $20 amonth that you can spend.
Don't be fooled by the free version.
Um, but the
Bob (11:18):
$20 a month actually is at a more secure network, right?
Like,
Brandon (11:20):
yeah, no, you get a lot of benefits with that.
Um, but you just get better models.
Um, you know, I like to think ofthese AI as basically different
personalities or different people.
Um, so they have essentiallywhat they call models.
They have different models.
Um, so depending on what yourtask is, there's gonna be
certain models that are better.
So, um, the provi, there'sgonna be different providers.
So we have, um, uh, open ai, which iswho created Chachi, bt, uh, you have
(11:45):
Anthropic, which, uh, they created Claude.
That's their model.
Uh, and then within these modelsthey have different versions that
they're constantly rolling out, makingimprovements and things like that.
So.
Yeah, I mean, uh, if you're, for themost people listening, uh, Chachi
PD is probably gonna be the best,uh, the best model, uh, for them.
Um, and then, but I would
Bob (12:01):
recommend lawyers, anybody watching and listening get the $20 a month
version because you want have your.
Data secure.
You wanna have, if you'reputting in medical records and
things, you have to have that.
'cause they are, they aresoc two compliant, right?
I would assume.
Brandon (12:14):
Um, yeah, I would assume, but I, I, I'm not sure I, I need to double check.
But yeah, I mean, basically prettymuch everything that I do, um, you
know, I'm working with these modelsand they have great, uh, knowledge
and pretty much every domain.
Um, I would say the way that I use themmost effectively is basically, uh, a
second, uh, set of eyes when I'm, youknow, trying to architect a solution on
(12:34):
the software side or things like that.
Um, I generally have an idea ofwhat I want to do, and then I use it
as like a, a sounding board to saylike, is this, did I miss anything?
Could I improve anything?
Mm-hmm.
Um, and it's, it's reallyuseful in that capacity.
Uh, you don't want to just, youknow, assume that it's gonna
give you the, the correct answer.
Totally.
I mean, it's really dependent on context.
You know, if you ask it, Hey, how doI build a million dollar business?
(12:57):
There's a lot of ambiguity there.
But if you say, you know, how do Ibuild this law firm product that does
X, Y, Z and you get really specific,you're gonna get a much better result.
So the context and the input reallydictates what you get out of it.
Bob (13:09):
Yeah.
And then the other, you use one to code.
Mm-hmm.
Um, what else, what otherproducts do you like to
Brandon (13:15):
use?
Um, I mean, realistically, we'rein this world now where you only
need the model and it's really yourimagination and how you can leverage it.
Um, you know that you cando all sorts of things.
Uh.
With these models, and we get to thepoint now where you can provide images
and it can see what's in the image.
Um, you know, maybe if you'retraveling and you're in Japan and
(13:36):
you need to, what does the sign say?
It will tell you like you really,
Bob (13:40):
all the meta glasses stuff.
Yeah.
I mean, you can really do,what am I looking at meta?
What am I looking at?
Brandon (13:44):
Yep.
Bob (13:45):
Then, I mean, I hear you can start to do like translation things too.
Yeah,
Brandon (13:50):
yeah.
I, I would say, youknow, just mess around.
Get in there, play around withit, see what you know, what
you think it can and can't do.
You'd probably be really surprised.
Um, and you know, just kind of takeit from there and just maybe, uh, try
and think of things that you don'tthink it can do and, and, and test it.
And I, I think you'll be surprised,
Bob (14:06):
um, and.
I learned yesterday, used tobe a competitive gamer before.
Yeah.
You in the space.
And I also learned yesterday,so like what do you do for fun?
Do you watch shows?
Like what do you do?
Brandon (14:16):
Uh, I'm full on AI at this point.
I mean, I, I like to build toolsand like I said, I like to see
like, oh, could this be done?
Can, you know, can the, themodel, can this model do X, Y, Z?
And, um, I like to build productsaround that just to understand what
the limitations and capabilities are.
And I gotta be honest, there'spretty much nothing that I've
thought like, can it do this?
That it can't do?
Bob (14:35):
Yeah.
And just seeing it live yesterday, juston like, Hey, let's have a thought.
Can we live post this call that'sbeing recorded with an AI voice agent?
Mm-hmm.
And auto post it with the recommendation that it go to either the
communities of just HQ or law leaders.
Yep.
And you literally build it within 15.
(14:55):
It blew my mind.
He's like, I'm surprisedthis blows your mind's.
Like, yes, this blows my mind that youactually took that transcript and made
a post on attorney share all automated.
I mean, imagine how fast you'regonna be able to help people.
Yeah.
You're gonna, it's gonna be
Brandon (15:05):
Well, yeah, which we talked about.
I mean, basically in order, the use caseright now for attorney shares, uh, if you
have a call center, then you need to havesomeone, you know, either transcribe it
or figure out what the parameters are.
Uh, and then they need to loginto attorney share manually
create the case or the referral.
Um, and if there's, you have amassive volume of leads coming
in, that, that's a huge process.
And, uh, I think this is what you'regonna start to see, uh, is this
(15:27):
automation, um, of certain roles.
Because you can leverage these AImodels and basically create a prompt
to designate a specific job taskor a process for it to accomplish.
And these have been coined agents,so AI agents, and they're pretty
specific use cases right now.
But what we're starting to see is peoplebuilding these teams of AI agents to
(15:50):
solve more and more complicated problems.
Uh, and it's just startingto like consolidate these.
These tasks and, and somewhatthese industries, um, into
more effective, uh, tools.
Yeah.
Well, I'm gonna, my sister just
Bob (16:04):
pulled in.
I'll just
Brandon (16:04):
take,
Bob (16:04):
we're gonna edit this out, but Nicole, I'm live on the show.
Do you need into the garage?
Is that what you're calling?
I do, yeah.
I'm opening the garage.
Right.
All right.
Maybe we don't have That was my sistershe called 'cause she's getting into the,
our Torrance HQ and I can open the garage.
I mean, look at this technology.
I'm just gonna go right here.
I'm gonna open the garage door for her
Brandon (16:24):
at our office.
It's opening.
Look at that.
But I mean, that could evenbe an AI agent right there.
It should
Bob (16:28):
be.
I wish I'd picked up thecall and knew to do that.
Yeah.
Uh, 'cause I knew what she wanted.
Yeah.
I knew the time.
I could have just said automatically.
But
Brandon (16:34):
that's what I mean.
I think people are, that's what's goingstart happening is there's gonna be
these really micro tasks that people aregonna start to automate and then these
tools are gonna start to get rolled up.
It allows you
Bob (16:42):
to do what you like should be doing.
So like lawyers who are watchingor listening, I think we've, we've
entered the golden era of beinga really good lawyer because I
don't think we have to compete.
In this market spend thisrace to do X, Y, Z manually.
Right?
So now we have the tools that have, witha very low lift, that are gonna be able
to acquire the cases that we want orsend out the cases that we don't to, to
(17:05):
monetize and still help those people.
Yep.
Right?
And, and this is all you need.
You need your cell phone and you'll bein your client's living room helping them
or in the courtroom helping them and not.
Manually doing all these tasks.
Brandon (17:16):
Yep.
Yeah, no, I mean, uh, eventuallyI think what we're gonna start
to see is people leveraging AI toessentially clone themselves for
tasks that they want to delegate.
Mm-hmm.
Uh, and you provide, you know,context into your emails or just,
uh, a knowledge base of what,what you've done in the past.
And, um, you know, like you've shown me,there's, there's a lot of promising tools
out there that kind of already do this.
(17:37):
Uh, and it allows you to freeup your time and, and let these
agents kind of run these moremundane tasks on autopilot for you.
Yep.
Bob (17:43):
Mentorship on scale.
That's one of my missions.
Well, Brandon, thanks for uh, being onthe show, brandon@attorneyshare.com.
If you wanna reach out to him directlyor go to the show, justice team
network.com, go through that one.
But interesting stuff, and I think whenwe probably get you back on the show
three or four months from now, we'regonna see just the accelerated pace
that everything has taken off For sure.
Yeah.
Well, thank you for having me.
(18:04):
All right.
Thank you for watching and listeningto this episode of the Justice Team
podcast on the Justice Team Network.
I'm your host, Bob Simon.
Out.
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