K11 Konversations: Jordan Geller - From Waffle Iron to the Moon

This episode was recorded last year celebrating K11 MUSEA's partnership with Sotheby's, during a spring auction preview that took place at the Cultural-Retail flagship, where another hyper-rare example of the Moon Shoes was showcased. This was subsequently acquired into K11’s collection. Now, as Nike celebrates its 50th anniversary with a never-before-seen showcase at K11 MUSEA capturing Nike’s legacy of progress, the 1972 Moon Shoe makes a triumphant return. Let’s take a look again at the groundbreaking milestone this shoe represents.  And to put Nike's 50 years of innovation into context, collector, curator and founder of the Shoezeum, Jordan Geller joins the show.

Geller was the Guinness World Record holder for the largest collection of sneakers clocking in at 2,388 pairs. But he's also broken records at Sotheby's, where a pair of Nike Moon Racers from his collection sold at auction in 2019 for $437,000, alongside 99 other collectible pairs. The record was broken a year later by a game-worn pair of Jordan Ones in the Chicago colourway. Those sold for $560,000.  I caught up with Jordan Geller at his Oregon home - purportedly right in Nike's backyard. Just to talk about, well, Jordans of course.