Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.
If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you. Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease. Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.
Episodes
In this episode, we explore why content alone won’t save your consulting agency or coaching business. While posting boosts visibility, it rarely translates directly into paying clients—especially when you’re at the mercy of ever-changing algorithms. We discuss the pitfalls of relying solely on social media, the burnout that comes from constant posting, and the frustration of seeing little return on your efforts.
Key topics...
In this episode, we dive into the “referral trap” that keeps coaches, agency owners, and service providers stuck in a cycle of waiting for work to come to them. Drawing on nearly 20 years of experience, our host explores why referrals feel safe but aren’t truly secure—especially after the challenges of 2024, when many businesses saw their referral streams dry up.
Key topics include:
- Why relying solely on referrals is...
In this episode, I share a serendipitous moment sparked by Patagonia founder Yvon Chouinard’s book, highlighting the power of authenticity in marketing. Too often, business owners struggle with marketing because they’re trying to craft a “perfect” or “unique” voice, rather than simply being themselves. Drawing from real client conversations, I explain how the most effective content comes from genuine experiences and actual pain poi...
🎯 This email is part of Kaffeen’s Reignite Reset series.
Get instant access to the full Reignite system → kaffeen.co/reignite
🎯 Free live training on November 6th 🎯
Before you go... do you want to turn LinkedIn into a quiet system that brings in clients while you focus on the work you love?
Join my free live training on November 6th and learn the simple 4-part system I use to help creatives, consultants, and sma...
Do you feel like you’re constantly “pedalling with one foot”—putting in the work, creating beautiful content, and building a talented team, but the clients you truly want just aren’t showing up?
You’re not alone.
In this episode, Charlotte speaks directly to the quiet visionaries: creative agency founders who feel stuck on the outside of their dream sector, whether that’s luxury, lifestyle, or premium brands. She ...
👀 Get your LinkedIn Profile Power-Up:
A personal review, 7-page report, done-for-you copy, and video breakdown delivered in 7 days — so your LinkedIn profile finally works as hard as you do.
→ https://kaffeen.thrivecart.com/powerup/
Your LinkedIn profile shouldn’t read like a CV — especially if you run your own business. In this episode, Charlotte breaks down exactly what makes a profile stand out and sell your services (without soun...
In this episode, I chat with the incredible Phoebe Dodds—a strategist, writer, and founder of Buro155 and Social Capital. Phoebe shares her journey of balancing multiple businesses across Europe and her insights into building and maintaining a consistent sales pipeline, especially during challenging times. From organic growth and strategic partnerships to networking tips and nurturing leads, Phoebe provides actionable advice for cr...
🎯 This email is part of Kaffeen’s Reignite Reset series.
Get instant access to the full Reignite system → kaffeen.co/reignite
🎯 Free live training on November 6th 🎯
Before you go... do you want to turn LinkedIn into a quiet system that brings in clients while you focus on the work you love?
Join my free live training on November 6th and learn the simple 4-part system I use to help creatives, consultants, and sma...
Ever feel like you’ve tried everything to attract clients—and nothing consistently sticks? This episode is your reality check (and relief). Charlotte unpacks why most lead gen strategies don’t work and why a simpler, more sustainable approach delivers results without draining your energy.
In this episode, we cover:
•Why visibility ≠ strategy
•The 4 reasons our LinkedIn system actually works
•How to get seen by new people every week
•Why...
Automation gets a bad rap—and frankly, it’s not fair. In this episode, Charlotte breaks down why the tool itself isn’t the problem… it’s how people use it. If you’ve ever felt torn between “doing it all manually” or sounding like a bot, this is your wake-up call to stop choosing between authentic and efficient—because you can (and should) have both.
In this episode, we cover:
•The difference between lazy automation vs respectful auto...
It’s not the price of tools or courses that holds most creative businesses back—it’s the hidden cost of not doing marketing at all. In this wake-up-call episode, Charlotte breaks down the real toll of ignoring lead gen: on your confidence, time, money, and mental bandwidth.
In this episode, we cover:
•Why “busy now” ≠ “booked later”
•The mental weight of inconsistent marketing
•What happens when referrals dry up
•How a simple system can...
If you’ve ever thought, “I should be further along by now”—this one’s for you. In this episode, we bust the myth that you’re behind and explore the powerful shift that happens when you decide you’re ready. It’s not about perfection. It’s about momentum. Charlotte shares why feeling “stuck” is often just the final stage before a breakthrough—and how to act on it.
In this episode, we cover:
•Why the percolation phase (yep, like coffee)...
In this episode of Kaffeen Espresso, we’re joined by Jonathan Baker, head of the M&A practice at Punctuation and a former craft brewery owner. Jonathan shares invaluable insights on firm valuation, the emotional complexities of the M&A process, and why deal terms often matter more than valuation.
As an expert in helping small- to mid-sized marketing services firms navigate acquisitions, Jonathan unpacks what agency...
I’ve got something a little different for you this week! 🎧
I was recently a guest on The Startup Support Surgery podcast, hosted by the brilliant Dr. Jo Watkins. While her podcast primarily speaks to GPs and medics exploring entrepreneurship, this episode dives into so much more—and I think you’ll find it incredibly valuable, no matter your industry or business type.
Here’s why you should tune in:
- A Rare Behin...
In this episode of Kaffeen Espresso, I sit down with my former colleague and strategic powerhouse, Laura Pearlstein Mills—founder of Cider. With over 15 years of brand strategy experience spanning luxury fashion, FMCG, logistics, and tech, Laura shares insights into the power of purpose-driven branding, her experience on the prestigious WPP fellowship, and how her multi-disciplinary career has shaped her unique perspective.
Think LinkedIn is just for job seekers? Think again. In this episode, I uncover a massively underused LinkedIn strategy that can generate leads for coaches, consultants, solopreneurs, and online businesses—without needing to post daily or fight the algorithm.
🔹 Why most people use LinkedIn wrong
🔹 The hidden lead generation strategy your competitors aren’t using
🔹 How you can get leads from LinkedIn in under an hour—without posting...
In this episode I'm sharing with you an audio version of a recent live training that I did for my email list.
I'm really conscious that a lot of people who listen to the podcast on on the email list and haven't had a chance to come along and join us. So sharing this recording here hoping you find value in it.
If you want to take advantage of the bonus you can find the link below.
And if you want to join our next ...
Episode Summary:
In this episode of Kaffeen Espresso, Charlotte shares an exclusive strategy previously reserved for her high-tier clients: the 30-Minute Marketing Ritual. Learn how to generate impactful content consistently without falling into the trap of perfectionism or burnout. Whether you’re looking to create emails, LinkedIn newsletters, or Instagram posts, this ritual will keep you front of mind with your ideal prospects and...
Welcome back to Kaffeen Espresso! This episode is a special replay of our live training held on Thursday, 14th November 2024. If you’re ready to transform your approach to LinkedIn and learn how to get leads without relying on content or ads, this session is packed with practical, actionable insights.
Key Links and Deadlines:
• Watch the full video replay of the training: https://www.kaffeen.club/3-simple-ways-training-wcc-...
In this episode, we’re joined by Alex M.H. Smith, founder of Basic Arts, who shares his unconventional path to establishing authority in his field. Alex has used his book, No Bullsh*t Strategy, as a key part of his new business strategy, giving him a strong platform to reach clients and engage them in fresh ways.
I came across Alex when a couple of my clients recommended I sign up for his email newsletter, The Hidden Path. If you ha...
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