Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.
If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you. Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease. Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.
Episodes
Prove Design Value to Win Better Clients with Clive Grinyer
Clive Grinyer joins the Authority Builder podcast to unpack why design must prove its value, not just claim it, and how the DBA Design Effectiveness Awards help agencies and in-house teams do exactly that. We explore what judges really look for, how to link outcomes back to the original brief, and why “effectiveness” beats subjective taste when you want ...
Wondering what entering the DBA Design Effectiveness Awards really takes? This episode breaks it down with real numbers and realistic time commitments, so you can decide without guesswork.
Key topics covered
- 2027 entry fees, member free entry, and early bird payment saving (pay by 23 Oct, submit by 1 Dec)
- Why time, not money, is usually the real barrier
- What you actually need from the client (a top 10 results list, plus a s...
Win Better Clients Using Effectiveness Awards
Every autumn, Charlotte gets the same question: should you enter the DBA Design Effectiveness Awards, and what do you actually get out of it? The honest truth: if you win and then wait for new clients to appear, very little happens. The real value is in using an effectiveness award as independently verified proof that your work delivered commercial results.
In this episode...
## Nadine Nethery
Customer experience and retention strategist Nadine Nethery shares how she evolved from copywriting into connecting the full customer journey, so business owners stop chasing leads and start maximising ROI from the customers they already have. We dig into what a strategic audience survey really uncovers (beyond guesswork), why feedback feels uncomfortable but is essential, and how to use AI for speed withou...
Why do so many LinkedIn outreach campaigns fail even when the brief sounds “perfect”? This episode breaks down a surprising pattern found after building seven prospect lists for seven very different businesses, and discovering none could be built from the initial description alone. The good news: each was usually fixable in under 10 minutes once the right questions were asked.
Key topics covered:
- Why job tit...
In this episode of the Authority Builder podcast, Charlotte breaks down the two AI prompts inside LinkedIn Lead Liftoff Lite that remove the biggest blockers in LinkedIn outreach: targeting the right people and knowing what to say.
You will learn how one prompt creates a Sales Navigator “recipe” so you can build a high-quality prospect list without hours of trial and error. Then Charlotte explains the second prom...
Over the past six months, Charlotte has been asked the same question again and again: can you teach the LinkedIn Lead Liftoff system, not just build it for people? This episode explains why she is finally saying yes, and what the new DIY option is designed to do.
You will hear the thinking behind turning a fast, high-touch campaign build into a step-by-step programme that still captures the logic, targeting depth, and messag...
If your work arrives in unpredictable bursts, this episode shows why you may not have a visibility problem, but a pipeline problem. You will learn how a simple, consistent LinkedIn outreach system can create inbound enquiries from ideal-fit clients, without daily posting or chasing the algorithm.
We break down the maths behind a steady 20-a-day connection habit, why pitching in the first message fails, and how to use a &ldqu...
Natalie Daley joins the Authority Builder podcast to explain how experienced coaches and service pros can create “everyday demand” so weekly sales become normal, not dependent on make-or-break launches. We unpack what daily demand looks like in practice, why you can never outgrow your reputation, and how to build a steady pipeline that gives you early warning signs when sales dip.
Natalie shares her framework: Reputation...
In this episode of the Authority Builder Podcast, marketing and scaling expert Kirsten Roldan shares how she built a seven-figure business with an email-first strategy, without relying on social media. We unpack why email creates more peace, consistency, and profit, especially for service providers and agency owners.
Key topics covered
- How Kirsten went from healthcare burnout to building an email-led business
- Why em...
Sandra Booker, founder of Sidekick COO and Creative Scale Society, shares how she went from 60-hour weeks as the “single point of failure” to building an AI-powered advisory board that helps her make decisions faster and execute with less friction. Sandra explains how she uses Claude (including “curated rooms” and role-based AI board members) to challenge her thinking, protect pricing, shape offers, and turn...
Tess Masters, author of three Penguin Random House cookbooks and creator of the Skinny60 60-Day Reset, shares how she built authority through collaborations, brand partnerships, and community-led transformation.
We unpack what the 60-Day Reset is (a gut health and metabolic reset guided for 60 days across two hormonal cycles), why it is highly personalised for real life, and what drives its 75%+ retention rate.
Tess e...
Park Howell joins Charlotte to share how he built authority and enterprise-level demand through storytelling, podcasting, and a proprietary framework. Park explains his early transition from running an ad agency to growing Business of Story, including how the US Air Force became a client after discovering his podcast.
He breaks down why a clear methodology (his Story Cycle System and the and/but/therefore framework) is essenti...
Authentic Growth and Attracting Clients Who Fit with Heather Hubbard
Heather Hubbard, former big law partner turned entrepreneur, joins the Kaffeen Authority Builder podcast to unpack what it really takes to build a sustainable business without burning out. We talk about giving yourself permission to disappoint others, redefining hustle and flow, and why “percolation time” is often the missing ingredient in high ...
The ROI of Being Seen: How to Brand Yourself Without Feeling Cringey, with Jasmine Haitalani
In this episode, Charlotte Ellis welcomes Jasmine Haitalani, founder and CEO of Highflier Powerhouse, to discuss the emotional and strategic journey of personal and business branding. Jasmine shares her story of pivoting from medicine to creative direction, building a seven-figure agency without formal design training, and embracing visibili...
Healing Isn’t Neutral: Brenda Lomeli on Speaking Up and Standing Out in Wellness
Master life coach Brenda Lomeli, creator of the globally recognised Last 10 method, shares why “silence” in the wellness and personal development industry is not neutral, especially during times of injustice. Brenda explains how speaking from lived experience, as a first-generation Mexican American, reshaped her brand, deepened...
Build Authority Through Storytelling With Mariela De La Mora
Mariela De La Mora joins the Authority Builder Podcast to share how women of colour and daughters of immigrants can turn identity, lived experience, and voice into thought leadership that converts.
We unpack what “leadership before business” looks like in practice, why premium positioning starts with seeing a specific client deeply, and how storyte...
Building Sustainable Business Growth with Kamila von Retteg
In this episode, we welcome Kamila von Retteg, a seasoned business coach and marketing strategist for online coaches, course creators, and service providers. With over 11 years of experience, Kamila shares her insights on building sustainable revenue through scalable group programmes, automated sales systems, and paid ads—without the burnout of constant conten...
From Fractional CMO to Strategic Advisor – Building Deep, Long-Term Client Partnerships in the Attention Economy With Alison Johnston
In this episode, Charlotte Ellis Maldari welcomes Alison Johnston, founder of Electric Alley, to discuss her journey from in-house marketer to trusted fractional CMO and strategic advisor for startups and service-led businesses. Alison shares how her organic career path led her to specia...
In this episode, Tony Rulli flips the script and interviews Charlotte about the real value of building authority as a business owner.
They dive into why starting a podcast can be a game-changer for consultants, coaches, and agency owners—especially those looking to grow without burning out.
Charlotte shares practical tips on leveraging existing relationships, batching content, and using podcasts to stay front of min...
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