Live training recording: Simple Ways to Get Leads from LinkedIn Without Content, Ads, or Cold Calling

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hello.

(00:00):
Hello.
Welcome to the Caffeine EspressoPodcast.
I'm sorry I've been very quieton here.
It's been a really busy start tothe year.
It's been a lot going on overhere, but I, rest assured I'm
providing you with a hell of alot of content over the next few
weeks.
We've just scheduled a load ofpodcast episodes that we
recorded towards the back end ofthis last year and the beginning
of this one, and we just haven'thad the capacity to be able to

(00:20):
share out with you.
So loads of exciting stuffcoming your way.
But for the first of those newepisodes, I wanted to share with
you a.
The audio recording of a recenttraining that we gave to our
audience live.
And I wanted to start off thathere because I know there's
people who listen to the podcastwho aren't on I email list and
I'll getting those notificationsto come and join us for those

(00:44):
exclusive sessions.
So if that's you, then you cango get yourself on our email
list and join us for the nextlive session by going to the
link in the show notes below.
And in the meantime, what youshould expect is a lesson all
about the actually four simpleways to get leads from LinkedIn
without content ads or coldcalling.
It's an updated training thatwe've done very recently with a

(01:07):
live example in there.
Really hope you enjoy listeningto it.
And if you are interested inwhen clients consistently, which
is the product we talk about inthis recording, then I really
recommend heading across to theother link in the show notes
before.
The deadline ends, which is onthe 5th of March, 2025.

(01:27):
Depending on when you listen tothis, there may still be time to
go grab it.
And if you do that, you're gonnabe getting my eyes on your
business one-to-one support withsetting up your lead generation
as described in this training.
So I really hope I see you inthere, head to that link before.
The 5th of March, 2025 to gograb the bonus with win clients

(01:48):
consistently.
And if you want to register forour next live training, head to
the other link in the chatbelow.
I will make the show notes.
I will make it really clearwhich is which.
And I hope to see you at thenext one.
Okay, all the best.
Hope you enjoy the episode.
Speak to you next time.

Audio Only - All Parti (02:04):
welcome.
By the end of this class youwill know three ways that are
simple to learn to get new leadson LinkedIn without creating a
ton of content or spending apenny on ads.
And this method has beendesigned for solopreneurs and
small creative teams of two toten people.
Historically, I've worked with alot of creative agencies.

(02:26):
Increasingly we've been workingwith other kinds of businesses
who've been referred to asconsultants, coaches, not for
profits, tech companies, a realbroad spectrum and but the thing
that they have in common is thatthey're small and they tend to
be juggling every aspect oftheir business without, whilst
trying to grow.
I know that new business canfeel like a full time job, but
this strategy makes it moresimple and efficient and and

(02:51):
manageable.
It's for you if you sell aservice that's over around 8,
000 US dollars.
If you feel like referrals havebeen drying up that's been a big
issue for a lot of people overthe course of last year, which
I'm going to get into in aminute.
If you have some clientsalready, you have a niche, who
you serve and who enjoys workingwith you, but you want more.
And you don't want to rely onsocial media or ads at the time,

(03:13):
at the moment, and you'd ratherbe focusing on doing your actual
work than chasing new businessall the time.
You're in the right place if youfeel busy with your day to day
work, but you remain anxiousabout not having enough quality
leads, quality client leads.
It's for you if you've neverneeded a new business strategy
before, you are, have been in areally fortunate position where

(03:34):
you've been depending onreferrals until now but it feels
like some things changed and Ipromise it's not you 2024 was a
dire year for People who havedepended on referrals as their
sole source of new business sofar.
You easily get overwhelmed bywork.
You often stop doing anythingmarketing and new business
related when you're overwhelmedwith current projects, which

(03:56):
causes an inconsistent workflowand you feel a lack of control.
Despite, potentially even beingin business for decades, you
feel like your lead generationprocess is not within your
control.
That is a very common thing thatI hear.
You feel like you've beenthrowing cash at the problem,
but you don't feel like you'vemaximized your free platforms.
I don't know if that feelsfamiliar to you as well.
And just to really, it neverfeels like enough.

(04:18):
It feels like you're constantlynot doing enough or not using
the right strategies.
And frankly, if you're feeling abit nervous about what is
happening six months down theline how are you going to keep
the lights on, et cetera, then.
Okay and this is something I'mhearing a lot at the moment.
Lots of people are thinking theyneed to be tightening their belt
a little bit and just gettingback to basics, focusing on the

(04:40):
stuff that is low cost andefficient and easy to set up
rather than complicatedmarketing strategies.
And this is where I talk alittle bit about Who we work
with now, because as Imentioned, historically 20 years
in, in my, into my career rightnow.
And I'd say 15 to 17 of thosehave been spent exclusively

(05:02):
working with agencies, creativeagencies, design agencies,
digital agencies, marketing andadvertising agencies.
But Increasingly, we've beenreferred work that is outside of
that space.
I've spent a lot of time workingwith my coach my copywriting
coach to understand like what isthe name of who we target, and
this is the closest statement Ican get to it.

(05:23):
If you know your clients are onLinkedIn but you've been
focusing on the methods to reachthem and you just want to take
off.
that box, then we can help youwith that.
After this class, you're goingto have total clarity on why
your current marketing isn'tdelivering big results, and
you're going to know threesimple, actually four, because I
did a bonus one, proven ways tofind high quality leads on

(05:44):
LinkedIn without postingcontent, running ads, or making
cold calls.
And you might even discoverDecide to stop all your other
marketing activities.
If we haven't met yet, hello, Iam Charlotte.
I have spent the last 19,actually 20 years, I need to
update this, working inmarketing and new business roles
for creative agencies and techstartups and not for profits and

(06:06):
many other kinds of businessesalong the way.
And Along that way, I havetaught over 5, 000 business
leaders how to attract clientsusing low cost, time efficient
strategies that actually work.
I'm also the author of a bestselling book, Client Magnet, in
case you don't have a copy ofthat already.
You can find it on Amazon.

(06:26):
And I'm the host of the KaffeenEspresso podcast again.
If you haven't already accessedthat, something nice, free and
easy to listen into while you'recommuting where I talk about
things that are working for myclients currently.
A bit of housekeeping, we'regoing to be here for about 60 to
90 minutes.
And stick around to the end, ifyou can, because I'm going to be
sharing all about Win ClientsConsistently, which is exactly

(06:49):
what you need from us in orderto put today's strategies into
action.
If you're here, let me guess,you probably want to grow your
network with the right kind ofpeople.
Ones who actually need what youoffer.
But here's the thing, you don'twant that to mean ours.
of content creation, time lostto that, or endlessly commenting
on LinkedIn posts hoping thatsomebody notices and magically

(07:11):
becomes a client.
It's a bit like shouting intothe void and it really delivers
a solid return on your effort.
What you really need is a simpleand effective way to connect
with the right leads without thetime drain or the guesswork.
You want consistent new businessopportunities and to be having
conversations with new potentialclients without spending hours

(07:31):
each week hunting them down.
You don't want to be constantlychasing leads or wondering where
the next client is going to comefrom.
What you need is a reliablesystem that works in the
background so you can focus ondelivering great work while you
have the opportunities come toyou.
And I hear a lot from peoplethat they as I mentioned

(07:51):
previously, they get so wrappedup in one project, particularly
creative agencies, that theyoften forget that they're going
to need new clients in thefuture.
And what they love is to finishone project, knowing that
there's more work already linedup.
So no more scrambling to findthe next client.
Or stressing about the next,where the next opportunity is
going to come from.
A prepared pipeline, which wouldbe my term for it, means that

(08:12):
you can focus on delivering yourbest work with the confidence
that your business is set up forsteady, predictable growth.
There's going to be other peoplewaiting to work with you when
you finish with your currentclient.
You want to feel in control ofyour marketing and new business
efforts without having to hire anew team member or.
Outsourced to an expensiveexternal agency.
You want a simple, repeatablesystem that you can manage

(08:33):
yourself, that you understand.
It's not something that feelsoutside of your realm of
understanding an application.
So you that you manage yourself.
So you know how to attractclients whenever you need them.
It's great if you decide tooutsource it to another member
of staff within your team,somebody more junior, but it's,
I don't know if you relate tothis, but certainly I like to
know that I can do somethingbefore I give it to somebody

(08:54):
else in my business.
Frankly, this is an expression Ihear a lot, particularly with
creative agencies.
Trying spaghetti at the wallhoping that something sticks.
What you really need is aproactive structure plan for
generating leads Consistently.
Something that takes theguesswork out of what to do to
get new business.
So you know exactly what to dowhen to do it and why it works.

(09:16):
And frankly, you wantconsistent, sustainable growth,
steady flow of leads coming inwithout the frustrating ups or
downs, the feast or famine cyclethat we're very familiar with in
small businesses and justreliable system that keeps your
business growing at a moremanageable, predictable pace or
whatever pace you decide to setaround it.
Here's what many people aredoing right now to tackle this

(09:37):
problem.
They're asking for referrals.
And while they're really great.
I think, I honestly thinkreferrals are the best way to
grow your business.
I'm never going to be the personwho says that looking for cold
leads is going to be thefastest, almost sustainable way
to grow your business.
But if you're here, it's likelythat you haven't maximized
you've maximized out yourreferrals and they're just not
Being productive anymore.

(09:57):
They're just not forthcoming.
And so you need some other ways.
Like I said, they are great, butthey're also unpredictable.
You can't scale your business byjust hoping somebody is going to
send your work your way.
Because we'll have every fewyears, we'll have years like
2024 where it was a realstruggle for a lot of
businesses, the ones that inparticular that don't have any
other strategy in place as abackup to waiting for referred

(10:20):
clients to come in.
Next, you might be trying to getmore work from existing clients
and that can work for a whilebut eventually you will hit a
ceiling.
Plus if a client relationshipends it can leave a big gap in
your pipeline if you haven'tthought about the balance within
your client portfolio.
And then there's hiringconsultants and running outreach
campaigns but without a clearstrategy or the knowledge within
your particular sector theseefforts often lead to

(10:41):
inconsistent results.
Lots of activity and franklylots of money spent but not a
lot of traction.
You've tried all sorts oftactics to see what works.
Maybe you've been showing up onInstagram, maybe you've been
posting on LinkedIn, maybeyou've been doing SEO and
blogging in the hope that, andthat does work but it's a really
long term strategy, in the hopethat stuff will come in via

(11:03):
that.
You've been sending emailnewsletters, which I'm a big fan
of, but you do need more peoplegetting them in order to see an
effect on it.
Or maybe if you're a coach,you've joined a bundle promo
you've just been trying to getmore eyes on your business.
But despite it all, it oftenfeels like you're just Throwing
things out there and hopingsomething sticks and let's be
honest, it's exhausting.
I know, I've been there.

(11:24):
And, no one could criticize you.
You're definitely puttingyourself out there.
You've spoken at events, writtenopinion pieces, sent out press
releases, maybe even enteredsome awards if you're an agency.
You've been a guest on otherpeople's podcasts.
Perhaps if you're a coach,showing your expertise and
getting your name out there.
And while it all helps to buildcredibility, it hasn't
translated into that consistentflow of clients that you were

(11:45):
hoping it might do.
The results have been a bit meh.
And you start wondering maybe Ido need to hire a salesperson.
Maybe a new business agency canfix this.
They're the experts, right?
Or maybe you just need to bedoing more of the stuff.
Or a lot of people consider atthis point especially after the
course of the last year, a lotof people are coming to me where
they're like, I don't know if Ishould just go back and get a

(12:06):
day job which breaks my heartbecause the the world needs more
small businesses, I think,rather than the other way
around.
But deep down, you know thatmore activity, so doing more of
the stuff, doesn't necessarilymean more results and there's
got to be a better way aroundit.
There's a simple reason whythese tactics don't work.
The simple truth is this, thatthese tactics don't work because

(12:29):
marketing only works if you'reconstantly adding new people
into your audience.
New people who haven't heardyour message before.
If you're just creating contentand talking to the same audience
over and over, or relying onalgorithms to magically expand
your reach, then you're stuck ina loop.
And it's a very common loop thatI've seen.
The key isn't doing more.
It's about reaching new peopleConsistently and intentionally.

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It's harsh, but true.
Many of you are hustling away,creating marketing efforts, but
not growing the number of peoplethat you are reaching.
Creative people do not like tohear this, but sales is a
numbers game.
You need more ears in youraudience.
But not just any ears, the rightkind.
You need to be getting the rightpeople in the audience.
And to do that, you need to bereally clear about who you want

(13:16):
to work with.
And also who wants to work withyou.
It's not a one way street.
You can't, I've had clients cometo me before and say that one
person and his Mac in a Northerncity say, I with the CMO at
L'Oreal and actually ended upgetting a phone call using the
methods that we had with the CMOat L'Oreal.

(13:37):
But the reality is, even if thatperson really wants to work with
you, probably won't get throughthe procurement process.
Because of the size and thedependency that they would have
on that single person, it's toomuch of risk for that business.
And this is what I mean aboutbeing really honest with
yourself about who wants to workwith you.
Who do you add most benefit to?
And when I say clear, literallyhandpick the people that you'd

(13:57):
like to work with.
Don't depend on an algorithm todo the work for you.
So you need more of the rightears, right?
And you won't be hearing postmore content, get on the phone
or get some ads going from metoday for a very good reason,
because if you're a creativebusiness owner, you likely don't
have a ton of budget to spend.

(14:17):
Don't have a lot of spare time.
And frankly, you'd be rather bedoing your day job or going home
and hanging out with yourfamily.
And frankly, you would rathereat your moleskin notebook than
spend a full day cold calling.
What we're going to show youtoday is still highly underused
in marketing across manyindustries.
And it's going to give you adisproportionate advantage over
the competition if you're aservice business.

(14:40):
If you've done any of thesemarketing strategies that I
mentioned before, then you'llknow this.
It's time consuming andexpensive, and I have spent a
lot, a large part of my careerdoing these exact strategies.
Speaking at events, myexperience of that is it takes
20 hours from pitch topresentation.
Pitch the actual event managersto the speaking at the event.
Press releases, that can takearound 10 hours from the first

(15:02):
draft of publishing and there'sgoing to be no guarantee that
you're actually going to getpress.
Opinion pieces, they take evenmore time committing your
opinion to paper and thenshowing it out in the
publications that you know yourclients are going to be reading.
And entering awards, myexperience is they cost anywhere
between 250 to 250 pounds perentry and that is literally just
the entry cost, that doesn'tinclude any support you need

(15:24):
with prepping that entry, thematerials, the time, et cetera.
And this puts them out to thereach of most small businesses.
And even if you can afford thetime and money to do them, it's
all in the hope that the rightpeople are paying attention when
you do these activities.
There's literally zero guaranteethat they're going to reach the
right people, that you're goingto be noticed.
With what I'll share today, youor someone on your team will be

(15:47):
making key client relationshipshappen on LinkedIn with.
Four simple techniques to findthe right people.
You've got the possibility toget in front of significantly to
get significantly more attentionon your business with and have
conversations with more of thekey decision makers that you'd
like to be working with.
Simply put, your business willget in front of companies that

(16:08):
they weren't in front of before,but you're not going to get in
front of them with Messages andoutreach that falls flat or just
fall straight through the cracksfrankly.
If that sounds appealing, that'swhy I want to listen, you to
listen to the training part ofthis.
We're going to go through thesefour techniques, but also then
how you apply it towards the endof today's conversation.
I just want to say no othermarketing strategy allows you to

(16:30):
choose exactly who comes intoyour world without a ton of
money or time, trust me, it's myjob to try all of the marketing
strategies and this still holdstrue.
As I go through this thistraining today, I'm just,
there's a few client quotesdotted around.
And this is one from Be TheBusiness.
They're a not for profitorganization.
They collaborated with us hereat Kaffeen to enhance their

(16:53):
LinkedIn lead generation.
By leveraging our expertise,they successfully onboarded 120
business leader clients in just90 days.
Using LinkedIn.
85 percent of those clients werefrom our low budget activities.
And what's really interestingabout this case study for me is
that be the business wasspending an awful lot of money
and time working with moretraditional marketing strategies

(17:16):
basically above the linemarketing in the more
conventional sense, radiopromos, speaking at events ads
billboards, I think even arefeatured in it.
And traditional advertisingmethods actually only counted
for 15 percent of the clientswho came in.
My client Hunter over there saidthe channel Charlotte introduced
us to and helped to manageproved to be the absolute

(17:36):
runaway Winner in terms ofdriving the most warm leads.
And in truth, the LinkedIn stuffcontinues today at Be The
Business.
And in fact, the organizationhas now adopted that into other
parts of the business.
And it works so well because wewere targeted in a way that
traditional media strategies,even though big budget and
really glam, etc, but theyhadn't they don't allow them to

(17:58):
get the same level of targetingand one to one connection that
our LinkedIn strategy did.
What's holding most people backfrom using LinkedIn?
It's not the platform itself,it's the misconceptions about
it.
Lots of people think thatLinkedIn is just for corporate
types, or that it requires hoursof engagement every day, or
maybe they've tried it beforeand didn't see results and they

(18:18):
assume it doesn't work for them.
But the reality is that LinkedInis an untapped goldmine if you
are a service based business.
You just have to know how to useit the right way.
Here are some of the reasonsthat I've heard that people
don't want to use it, and maybeyou identify with some of them.
My company isn't big enough.
Frankly, our clients includeeveryone from single person
businesses 250 people in them.

(18:42):
I hear it's too expensive.
What I'm going to Show youtoday, the implementation of it
costs less than 900 pounds ayear to run.
Our first client Win afterstarting work with Charlotte
represented a return oninvestment of over 1600%.
One of our two person agencyclients that was a huge deal for
them because it is scarycommitting to something when you

(19:04):
don't know if you're going tosee the revenue coming from it,
the return on investment, Idon't have enough experience to
do this.
I hear a lot of people sayingthey just don't have the tech
skills, and I just want to bereally clear.
You need zero tech skills.
We walk you through absolutelyeverything.
I can see students of mine, paststudents of mine, in the
audience today and I'm sure theywould agree.

(19:25):
Let me know if you don't agreewith this, but I am a highly
instructional, highly directiveteacher.
I get really down into the weedsand yeah, I really care about
your business and helping toimplement things.
with you and for you.
We walk you through absolutelyeverything.
You're walking through exerciseswith me in real time where I'm
showing you this on my screenwhat you should be doing at each

(19:48):
stage.
So you're not left with airyfairy instructions that you
can't then recreate.
I hear people say it's won'tbring in the right kind of
clients.
Within two weeks this clienthere, this quote said we won our
second biggest client in thehistory of our studio.
Again, this is a really smallagency and they had broken away
from much bigger, known agency.
With one single big client thatnot poached, but had gone with

(20:10):
them.
And after that work came to anend, they were just working with
small projects that came inliving almost hand to mouth in
terms of work until we set thestrategy going from the, for
them.
And then they won.
That was within two weeks, theywon the second biggest client.
The biggest client after thatmassive client that they took
with them from their previousagency.
So that was a really big dealfor them.

(20:31):
I hear.
I don't have enough time.
If, and I see where we are,coaches and consultants account
for 35 percent of the people inthe audience today.
And I know a lot of you willalready have some kind of lean
magnet or generous resourcethat's already Out there in the
world.
And if you have that, it cantake as little as 45 minutes to

(20:51):
set up what I'm going to beshowing you towards the end of
this training.
More generally, I'm not readyyet.
And I just want to say here arenine things you do not need to
get started.
You don't need half the thingsthat you think you might do.
You don't need to be a techwhiz.
You do not need to revamp yourwebsite.
You do not need decades ofexperience in a big ad budget or
a flashy business.

(21:12):
You don't need a huge socialfollowing.
You don't need a team to helpyou or endless hours to figure
it all out, and you definitelydon't need to become some high
pressure salesperson.
All you need is a proven,straightforward system and a
willingness to get started.
So here are some other thingsthat you actually do need to get
started.
You need a LinkedIn profile, andby that I mean your personal

(21:34):
LinkedIn profile, not thecompany one.
That's great, but it won'tfunction for what I'm going to
show you today.
You need a sales navigator,which is a paid product from
LinkedIn.
Remember I said before 900pounds a year, 800 of those
pounds are sales navigator, itis like a pro version of
LinkedIn.
They offer the first month free.
And aside from that, thecheapest way to use it is to buy

(21:56):
an annual plan.
You need a freebie of some kind.
To offer to prospective clients,but don't worry if you don't
have one, if you don't have aLeanBangNet, we can help you
with that if you don't have onein place.
And you need some kind ofsoftware to send emails, and I
think the majority of people whoare here today will already have
one of these.
The one we use right now is Kit,which is previously known as
ConvertKit.
I really love it, and that iswhat I would recommend to most

(22:19):
people.
Most people that are watchingthis today will be absolutely
fine on the free plan.
It just has some morefunctionality versus MailChimp,
and that's why it's the one Irecommend right now.
And that's it, no complicatedfunnels, no endless content
creation, just a simplerepeatable process.
So let's get in to the threesimple ways to get leads from

(22:39):
LinkedIn, actually four, and I'mjust going to change position
before we get into them.
Let's dive into technique one.
How to find your people.
Now I used to think that thiswas too basic to even mention
because I do it every day.
But every time I walk somebodythrough this exercise I'm blown
away by their reaction.
I forget you know when you'redoing something that is just
You're bread and butter andyou're used to it and you do it

(23:00):
on a daily basis for years andyears, you forget how vital or
interesting that might be tosomebody else.
Every time I walk somebodythrough this exercise, their
reaction blows me away.
Their eyes go wide when theyrealize just how powerful and
straightforward it is to findexactly the people they want to
work with, or they would like towork in their business, or they
would like to be connected withfor collaborations.

(23:21):
It can be used for so manydifferent things, not just
finding new clients.
But yeah, it's scary when yourealize just the potential here.
Once you know how to do thisstage, everything else becomes
much easier.
And for this next part, I'mgoing to be walking you through
a demo with a real example.
So you can see, this isn't justtheory, it's a practical
repeatable process.
And as I go through it, I wantyou to imagine your own business

(23:43):
in place of Jo's and also usethe worksheet, which you'll be
able to find in the webinar chatif you didn't already download
that.
So you'll quickly see how, ifyou do those things, you'll
quickly see how this can applyto you too.
First, let me introduce you toDr.
Jo Watkins and her lovely smileyface.
Jo is a freelance GP and coachwho helps doctors and other

(24:04):
healthcare professionals whodare to do things differently.
Her ideal clients are GPs inparticular, or other kinds of
medics with a special interestin lifestyle medicine, doctor,
it might be doctors with newcoaching diplomas, hospital
consultants looking to launchgreat progress, and top level
consultants who are ready totake on entrepreneurial
challenges.
In other words, forward thinkingmedical professionals who

(24:25):
aren't, they're looking for adifferent way to just doing
their day to day work.
They're looking for a newentrepreneurial way, perhaps
shifting into a different aspectof the business, or starting
their own business, rather thancontinuing to work in their
medical role.
Jo and I actually met in a in amastermind and up until now,
she's been relying on until thisexample, she's been relying

(24:47):
really heavily on meta ads togenerate leads.
She's been paying around 10 peropt in and that might work in
the short term, but it's not along term sustainable strategy.
The majority of her marketingtime is spent on content
creation.
She is amazing at daily posting,weekly emails, regular podcast
episodes.
I've been on her podcast.
Actually, that was a really goodepisode.

(25:08):
I say it was a really goodepisode.
Because it was my, no, it wasreally interesting for me, when
somebody puts the mirror back onyou and asks you questions about
yourself, it was fascinating tohear my answers to them.
I really enjoyed thatexperience.
She speaks at seminars, shehosts her own events on a very
regular basis.
And of course she's got thosemeta ads.
And she's doing all of this andshe has four kids! To me it's

(25:31):
just I have half that number in.
I, yeah.
Anyhow, it's absolutely amazing.
But it's a lot.
And despite all of that effort,the growth for her, I think she
would agree, has beenfrustratingly slow, because her
ad budget has been holding herback.
She's doing all of the things,as we talked about before.
But She's really limited bygrowing the audience and being
able to do that in a way that isfinancially sustainable to her

(25:53):
business.
So today I'm going to show youexactly how we help Jo shift her
approach and what you can do toapply the same techniques to
your business.
As we go through this next part,I want you to think about how
this process applies to your ownbusiness, just like we're doing
here with Dr.
Jo.
what you're going to see now isa recording of me using Sales
Navigator with Jo's account.
I will walk you through how weuse these filters that you can

(26:16):
see here within Sales Navigatorto build a profile of her ideal
client.
Those doctors and healthcareprofessionals that she loves
working with and who loveworking with her, because she
already has a lot of clients.
While you watch, I want you tograb that worksheet.
I want you to start filling inthe first section and don't
worry if you're not 100 percentsure about every detail yet,
just drop down what comes tomind.

(26:36):
And This section really is allabout get setting the context.
If we look at Dr.
Jo's ideal clients, their jobtitles, a consultant, GP,
lifestyle, medic, functionalmedicine, that location is
likely she's primarily UK based,but we're going to come into
that in a second experiencelevel.
They have around 20 years as aGP or.

(26:56):
Hospital doctor and reallythey're often returning to work
post kids.
A lot of her clients, not all ofthem, but a lot of them are
female and they're returning towork post kids and they're
spending another five years inthe role before they're like,
What am I doing?
I can't continue to do this.
I can't manage all of this.
Or they just want a differentway.
Industry, definitely medicalservices.
That one's really clear.
Company type, mostly in the UKpublic sector.

(27:19):
In fact, many work for the NHS.
So that was one of the.
Filters I played around with wascompany here in another video, I
play around with the currentcompany being all the variations
and permutations of NHS.
Because we have the NationalHealth Service here in the UK,
if you're from further afieldyou may be familiar with that
term, that's basically yeah,public health service.

(27:41):
And as you see me apply thesefilters, I really want you to
think about your own clients.
So think about what job titlesthey have, what industry they're
in, how much experience do theyhave?
Take notes.
You'll be surprised how quicklythe right people start to appear
when you get specific like this.
And don't be afraid to, justplay around with it, like there,
you are not fixed into this.

(28:02):
You can keep playing with itagain and again.
It's iterative and you can savedown the versions that you like.
So I'm just going to show youhere.
We're at general practitionerand the UK that's 11, 000
results.
even with just those two thingsin place, we've got, say you can
reach out to a hundred peopleper week using LinkedIn, we have
got.
So two years of outreach therein terms of that audience.

(28:26):
even if she just set this going,the automation that I'm going to
show you at the end, even if sheset this going and then just
focused all her time on all theother things that she's doing
day to day, which in terms ofmarketing, which are a lot, and
she's amazing at she will beconstantly growing her audience,
bringing in those new ears.
There you go is again, bringingin those new ears into her
audience so that The time she'sspending creating content or

(28:49):
doing her other marketing thingsis not wasted because it's
reaching more people every time.
More people who might want towork with her.
So if you are one of the coacheson consultants listening in
today, you might recognizeSandra Booker, she's the COO
behind some of the pretty high.
Profile coaches like Tarzan Kay,Laura Belgray and Shanti Zak.
She already had a really solidfoundation.
She knew her ideal targetaudience.

(29:12):
She was really clear on that.
And she already had a leadmagnet.
In fact, several that we couldchoose from.
she was ready to go basically.
And when we introduced her toSales Navigator and some simple
automation tools, she was ableto set up her first LinkedIn
campaign in just one hour.
And as you can see here from hermessage, she was surprised about
how straightforward, and dare Isay it, fun the process was,
just a one hour Zoom call.

(29:33):
And then she had anothermarketing lever just up and
running and working in thebackground for her.
Now instead of feeling likeshe's collecting random drops in
the bucket in terms of new earscoming into her audience, she
has a clear repeatable system togrow that audience and generate
high quality leads Consistently.
And that's exactly what we'rewalking through here today so
that you caN.
now let's move on to techniquetwo, how to tap into a new

(29:55):
market.
And if you have ever wonderedhow to break into a new market
without starting from scratch,this step's going to show you
exactly how to do that usingLinkedIn in seconds.
It's petrifying how quickly itis.
You can do this.
I'm going to walk you through asimple strategy that helps you
to quickly identify.
Connect with, and then buildrelationships with a comp, in a
completely new market withoutendless content creation or

(30:16):
guesswork, or even go into thatnew market, frankly.
So let me show you how thatworks.
I know that new markets can feelpretty daunting, but they don't
have to be.
One client of ours had justopened a Melbourne office to
serve a single big FMCG client.
They were a London based agencyand were opening an office.
In Melbourne, and they neededmore business to make that move

(30:36):
worthwhile.
It couldn't just sustain theoffice with that Melbourne
studio with just one client.
So in the quest to find newclients in that region, in the
Asia Pacific region, they had ajunior team member scrolling
endlessly through LinkedIn.
Trying to identify potentialleads in the new market.
And spoiler alert, that juniorteam member was me about 15
years ago when I was in agency.

(30:58):
And let me tell you, it was notfun.
It was hours of mind numbing,scrolling with no clear strategy
in place.
Even when I found people, Iwasn't sure what I should be
saying to them.
We, at that time, we didn't havea plan for an event.
We actually did evolve into aplan for an event, but we didn't
have a lead magnet.
We didn't have anything to sayapart from, Hey, we just opened
a new studio.
Any chance you need any designwork?
It's that was so far below us.

(31:19):
Because we were a big fancystudio and it wasn't the right
message.
we just didn't even, if, when,if we isolated down the right
clients, we didn't know what tosay to them.
But with the method I'm about toshow you, I have to do that.
You'll be able to pinpoint theright audience in any new market
and be, and start reaching outto them in a in a strategic and
a relevant way where they'reactually happy to hear from you

(31:41):
within seconds.
So as you watch me walk throughthis next step, I want you to
think about how this processcould apply to your own
business.
Take notes as we go jot down anynew markets you might want to
explore.
Now back to Dr.
Jo.
While most of her clients, I'mgoing to set this one going,
most of her clients are in the,currently in the UK.
She actually can work with any,with doctors in or medics, in

(32:03):
fact, in any English speakingcountry or any English speaking
medics.
So for example, she could easilyexpand into Ireland Australia,
New Zealand, Singapore, just thelimitations of time zones,
basically.
And one of the things that Ididn't mention was the reason
that part of the reason.
That Dr.
Jo originally changed up hercareer path was her and her

(32:26):
husband wanted to travel theworld and take their four kids
with them and homeschool them.
So she could no longer be in thefamily doctor office in her
local town.
She needed to do things remotelyand that was the reason she
changed things up.
And the reason I'm mentioningthat.
That is because she still isquite a wide traveler, like I
literally had a voicenote chatwith her this morning, and she's

(32:47):
in Thailand she's not limited bygeography, and she's already
that one step further on interms of yeah, why limit myself
to one part of the world Withthe strategy I'm about to show
you, or you seeing on thescreen, you can identify, or
rather she can identify andreach out to these new potential
clients in these new marketswith just a few simple clicks

(33:08):
and you can do the same.
So you're seeing me here, removethe UK but keep general
practitioner and more than 10years in place.
And then I'm adding in othergeographies.
If I add in Australia, we have4, 500 results and I can now
save that search and then havethat pool of people just tucked
away there in my safe searchesand I can start reaching out to

(33:28):
them.
And then I can, what do I donext?
New Zealand.
It's going to be, it's mainlysheep.
More vets than dogs.
610 results.
And then I start to realize thatactually, I'm only using one of
her terms, right?
I'm using GP.
But that's a really Britishterm.
And family doctors aren't calledGPs in many countries.

(33:51):
So when I start putting inSingapore and then I put in
California, I'm like, why arethere so few?
It's because they have adifferent name.
And interestingly, GPs are, or,that type of medicine is just
one very small of a large.
Pytorch of all the other kindsof medics that Dr.
Jo works with.
If we added all those jobtitles, then we'd be getting far

(34:11):
bigger volumes in these newmarkets.
And then she can decide who shewants to target as a priority
based on which is the best timezone for her.
obviously Ireland would be theclosest if she's currently based
in Wales and the UK, which iswhere she normally is.
So starting, this is a lovelyquote from Debbie Inman at
Bulletproof.
If you're one of the 65 percentof people in this session today

(34:33):
who are, who describe themselvesas an agency, she says, starting
a new marketing activity,whether you're a large or small
agency can feel overwhelming,but having somebody with
experience to guide you throughmakes all the difference.
And This is what Debbie had tosay about working with me when
she was working with Kaffeen.
And as you can see from herwords here, having a clear,
proven process helped them tobuild momentum faster and with

(34:54):
more confidence.
We were actually working in adifferent area of their
marketing strategy, but this iswhat I want for you as well.
A straightforward, repeatablesystem that takes the guesswork
out of your marketing efforts.
Based on somebody who is That'sme, who is determined not to add
any extra fluff in and just makethings as efficient and smooth
and cheap as possible to.

(35:15):
undertake.
So now back to business, let'smove on to technique three, how
to leverage your peers.
So most people overlook this,but your peers can be an
absolute gold mine for growth.
I'm not talking aboutcompetitors, but you can use it
in that way if you wish.
I'm talking about the people whoserve the same audience as you
do, but perhaps in a differentway.
I'm going to show you how tostrategically use these peers on

(35:38):
LinkedIn to build genuinerelationships with people in
their network without.
To expand and also to expandyour reach, right?
Without it feeling awkward orsalesy.
now let's get back to Dr.
Jo for a moment.
As I walk through this nextstep, I want you to think about
how it applies to your ownbusiness and take notes as we go
again with the worksheet andconsider who could be a peer, an

(35:58):
industry figurehead, an advocatefor your business, or even a
friendly competitor that youcould be leveraging in order to
use their audience as anadditional filter.
So for Dr.
Jo, one potential pair might beDr.
Bainer Bubba Jones, who works inthe same space, but focuses on a
slightly different aspect ofsupporting those healthcare
professionals.

(36:19):
I just want to point out thatpeers like this can be powerful
ways of helping you to reach newaudiences without having to rely
solely on your own network.
And as you see in this video, Iam taking the, I'm just going to
skip past this because I take alittle while to do this, I start
fuffing around with the NHS andit's really annoying because of
so many permutations of NHS.
I am taking the existing listwe've built, so NHS and more

(36:42):
than 10 years.
In business, and I'm changingjust one simple factor.
I'm adding in the name of acompetitor advocate or peer into
the connections of filter, I'mjust going to skip a bit forward
to that.
I need to rerecord this one.
I'm focusing in okay.
Okay.
I've added in Dr.
Bainer Bubbers Jones here.
And this allows us to findpeople who are already connected

(37:03):
to industry leaders.
People who are a great fit forDr.
Jo's work.
And the best part of this isthat you can see there's already
153 results based on people whoare GPs in the UK with more than
10 years of experience workingfor the NHS and who are
connections of Dr.
Bubbers Jones who, which means.
And it's really importantly thatthey already have an interest in

(37:25):
the service that Dr.
Jo offers as well.
So the best part of this is youcan repeat this process with
different names.
you could just do this as manytimes as you want.
You can't actually add in morethan one connection of at any
one time, but you can save allthese people and pop them into a
list where you can then reachout to them in a single
campaign.

(37:46):
So by the end of this video,you'll see how we built a solid.
Targeted list of prospects whonot only fit Dr.
Jo's ideal client profile, butare also already a part of her
peers networks.
And this is a quick andefficient way to find the right
people without endlesslysearching.
So I actually did this forseveral of the other kind of
peers and advocates.

(38:07):
It was really interesting.
Dr.
Jo had appeared a couple ofweeks before we started working
together in October.
She'd appeared at a nationalconference on stage.
She'd been speaking to potentialclients and just.
Just medical industry ingeneral.
And I said, why don't we look atthe other people who were on the
stage?
Not at the same time as her, butlike other speakers at the same
conference.

(38:28):
This is me adding in all thepeople who are female
presenting, therefore mostlikely to work with Dr.
Jo into a lead list from thatlist of filtered people that
we've seen on the previous page.
So we made a list of all theother people who were speaking
at the same event.
And then we repeated thisprocess using those people

(38:48):
because we know they'retargeting the same audience.
And so we knew they would likelybe a really good fit for the
kind of people that Dr.
Jo would work with too.
So why should you care aboutthis?
Imagine being able to leapfrogthe hardest part of lead
generation, which is identifyingthe right people by tapping into
other people's work that I'vealready done They've already

(39:08):
done this for you, effectively.
With this method you can use thenetworks your peers, advocates,
and even your competitors havealready built to quickly find
potential clients, or at leastpeople with way more interest,
way more propensity to purchasefrom you in the medium to long
term.
So in just seconds you can seewho's already engaging with
these industry leaders and startreaching out to them.
There's no more guessing.

(39:30):
No more endless scrolling like Iwas doing.
And just a fast and efficientway to find high quality leads.
So then bonus technique today,time for a bonus technique is
how to leverage groups.
This is something that I findreally.
Really powerful.
And I wanted to walk you throughas well.
groups on LinkedIn are a reallyoften overlooked goldmine.

(39:53):
There are thousands of nichegroups filled with professionals
who fit your ideal clientprofile.
You just need to know how tofind them.
In this technique, I'm going toshow you how to identify
actually, we're going to focusmore on the identification
rather than the leveraging itbut.
Join them, identify the groups,join them, and then
strategically engage with theright groups.

(40:13):
It's a simple way to connectwith like minded professionals,
build your authority and uncovernew leads, all without creating
endless content or spending apenny on ads.
So once again, I'm going to walkyou through this process using
Dr.
Jo as an example, but as youwatch, I want you to think about
how this applies to yourbusiness.
ask yourself, Which groups aremy current and dream clients

(40:35):
hanging out in?
And don't forget to consideryour peers, competitors, and
industry figureheads.
Where are they spending theirtime?
Take a moment to jot down yourthoughts in the worksheet that's
provided.
And Devin I don't know why youcan't see the worksheet.
Does anyone else want to let meknow if you are able to see it?
But if not, Devin, go grab acopy of it from the last email

(40:55):
that I sent to you.
So jot down your thoughts in theworksheet and once you've
identified those groups, thenext step is simple.
Go and join them and thenleverage them.
The groups are full of potentialclients who are already
interested in the kinds ofconversations that you're an
expert in.
So let's go make the most of it.
So for Dr.
Jo, this is where the magichappens.
We, with just a quick search, wefound two perfect groups and One

(41:19):
of them is here on screen,Drpreneurs.
We found Lifestyle Medicine,Drpreneurs.
We found the Society ofPhysician, oh thank you Thomas
for confirming you can see theworksheet see the Society of
Physician Entrepreneurs.
There were loads of amazinggroups, like really quality
groups.
Let me tell you, there's a lotof crap groups out there.
I wouldn't recommend just usingthe search function and finding

(41:39):
any old groups.
I would really recommend usingit as looking through them more
selectively and finding theright ones.
And a really great way to dothis just aside from what I was
planning to talk through here isgo to your current client.
Go down to the interest sectionon the LinkedIn profile, click
on groups, and then click onview all and then scroll through

(42:00):
them and just see if they're anythere that makes sense for your
audience.
But that is exactly how we foundentrepreneurs and the society
of, and lifestyle medicine.
Society of physicianentrepreneurs even your own
groups.
Look down at your own interest,sees what you've joined in the
past.
Go look whether they seem like aquality group.
The goal is a group that's nottoo small and also not too
large.
Have a look through.
If you see that several of yourconnections are already in that

(42:22):
group, in all likelihood isgonna be a good fit for you.
The lifestyle medicineentrepreneurs groups there.
These are communities where herideal clients, forward thinking
doctors with an interest inentrepreneurship and lifestyle
medicine are already gathering,learning, and networking.
And here's the best part, Dr.
Jo doesn't have to guess or hopethat these people are interested

(42:42):
in what she offers.
By joining these groups, she canposition herself right where her
dream clients are alreadyspending time.
So now I want you to think aboutyour business.
What groups are your idealclients or your current clients,
or even yourself?
Or even your competitors orpeers or advocates of your
business already a part of writethem down, join them, and then
start leveraging them the powerof those built in communities.

(43:05):
And in this, yeah, Louise, I'manswering that literally now.
You don't search for groups onSales Navigator, you search for
groups in LinkedIn and then youapply it as a filter in Sales
Navigator, and you're seeing medo that on screen at the bottom.
So with, like I said, with SalesNavigator, this process is
incredibly simple.
All it takes is adjusting onefilter, the groups filter.

(43:26):
And by adding in a relevantgroup name, like Lifestyle
Medicine or Doctorpreneurs forDr.
Jo, you can instantly get a listof people who are actively
engaged in that community.
So no more guesswork.
No more hoping that thealgorithm is going to do its
job.
Just a quick filter change, likeany of these things and you're
connected to a highly targetedpool of potential clients who

(43:46):
are already interested in thetopics that you care about.
So how's this actually workingout?
To show you, it's not justtheory.
We ran Jo's outreach campaignlive for a month.
We set everything up and got itrunning on October 1st because I
wanted to give this presentationfirst on, I think it was
November 2nd or something.
we ran it for a whole month andjust gathered the results from

(44:07):
that.
And after the first month, likeI said, we measured those
results.
we'll walk you through whathappens, real numbers, real
conversations and real potentialclients.
So you can see exactly how thisworks.
In action.
here's what happened after justone month of running Dr.
Jo's LinkedIn outreach.
She got 134 new perfectprospects added to her network.

(44:27):
She got 37 new leads into herbusiness.
And I know that some of thoseare coming along to her events
and listening into her andengaging in a one to one
conversations with her, and it.
Came in at cost of just 2.
12 per lead.
So that's just 21 percent of thecost of her previous meta ad

(44:47):
leads.
And I would anticipate thatnumber would go down much
further as we iterated andimproved the campaign because
it's all a learning experience.
So in total, actually, it didn'tcost her this because the first
month of Sales Navigator isfree.
But in total, if, say, she waspaying for that one month of
Sales Navigator, this entirelead generation effort cost her

(45:08):
just 78.
32 for one month.
And with meta ads, the sameresults, so the previous method
she was using.
Would have cost her around 370and even then there'd be no
guarantee that those leads werethe right fit.
But with this strategy, Jo wasable to pre vet her prospects
without ever reaching out and nomore hoping for the before even

(45:31):
reaching out.
And she didn't have to just hopethat the algorithm was going to
find the right people for her.
She just had a clear, simplesystem that delivers the right
leads as a fraction of the cost.
And yes, she, at the time ofwriting this, she'd switched off
her meta ads entirely.
Let's talk about the skills thatyou actually need to run a
successful LinkedIn campaign.
You do not need to have a bigfollowing on Instagram, TikTok,

(45:52):
or even LinkedIn where I'mshowing these techniques in
action.
And you definitely don't need tospend hours every day coming up
with new content ideas.
In fact, I only started postingregularly on social media fairly
recently and very reluctantly.
And my LinkedIn audience at thatpoint is just shy of 10, 000
people and that growth cameentirely from using the exact
system that I'm sharing with youtoday.

(46:14):
what do you need to make thiswork?
Let me walk you through it.
you need the ability to followsome simple step by step
instructions and to set up yourcampaign correctly.
I am a highly directiveinstructional teacher and you
are getting videos of meliterally walking through this
activity in real time so thatyou can follow along and do it
yourself.

(46:34):
Plus we share with you all thetemplates for, of copy and
styling that we use and haveoptimized over the course of 11
years of doing this activity.
So it's not about being a techwhiz.
It's about following a clearprocess.
And if you can follow a recipe,you can follow the instructions
that we give you in order toimplement this in your own
business.
And once it's set up, the systempractically runs itself.
Secondly, you need a Winning orlearning mentality.

(46:55):
Not every not the first campaignwill be the first campaign.
Won't be perfect.
Not every master.
We'll get a response for everyperson you invite, we'll connect
and that's okay.
The key is to stay curious andadapt it.
We're here to help you do that.
TreeSeach interaction isvaluable feedback that you can
use to adapt your marketing andoutreach strategy.
You're either Winning orlearning.

(47:17):
There's no such thing as failingin this process.
The key to doing all this, toimplementing those lists that
I've just showed you how tobuild and what to then do with
them is actually pretty simple.
But it takes a bit of work toset up everything up up front.
But once it's in place, it'smostly just set it and forget it
system that uses a super smartdose of automation.
So you don't have to send asingle connection request.

(47:40):
And in response to that, youwill have a reliable, consistent
way to attract.
Leads without constantlytinkering, posting or guessing
what to do next.
But that little bit I said atthe beginning, this is still
massively underused in manyindustries.
That little bit of upfronteffort is going to be what sets
you apart from the 900, 000 plusother coaches out there.

(48:01):
Whilst most of those peoplewon't be taking the time to
build this clear repeatablesystem.
You'll already have one runningsmoothly, giving you the edge so
you can stand out.
in a crowded market.
And if you are a creativeagency, the small effort, small
investment of effort is whatwill differentiate you from the
12 million other creativeagencies worldwide.
Literally stats that I pulledfrom LinkedIn.

(48:23):
So while the majority is stillrelying on outdated methods to
find new clients or just waitingfor referrals or scrambling for
leads, you're going to have asystem just ticking away in the
background that puts you aheadof the competition.
And the result is simple.
You're going to have more peoplefollowing you, more people
joining your email list, whichmeans more people booking
chemistry calls, which meansmore people becoming clients if

(48:46):
you're good at that process, andmore people referring you.
therefore, more.
consistency, and all withoutspending tons of time on
content, or money on ads, ormaking any of those awkward cold
calls.
And here's the best part.
This is the kind of responsethat I'm seeing from my
outreach.
These are not just genericreplies, they're exactly the
kinds of prospective clientsthat I want to be working with.

(49:09):
I know that because I literallyhandpicked them and put them in
the list.
So there's no fluff, no wastedeffort, just genuine high
quality leads who are ready andinterested in engaging further.
The most exciting part of thisis all, I didn't even send the
original.
Connection request myself, myautomation did it.
So when I'm getting responseslike this, these kind of happy
emails, it's the first timeactually realizing that we're in

(49:31):
a conversation, me and thisprospective client.
And then I just get to jump intoa potentially a sales
conversation, whether it's goingto be sooner or later, they're
showing active interest with aperson who's already warm and
there's already a lot ofgoodwill there.
And we've already moved throughthat no like interest process to
a certain extent.
Here are some kind words fromsome clients.

(49:52):
I'm not going to dwell on themtoo long because you can also
find those on our website.
I just want to say that I'mreally confident that this will
work for your business becauseI've been doing this for doing
this role for the last 20 years.
And I've spent the last 11refining this exact skill.
This approach allows you tobuild relationships and trust
quietly behind the scenes withestablishing that know and trust

(50:13):
factor that we know is socrucial to somebody becoming the
right kind of client.
And we know is essential forgrowing your business.
So that's the class.
And with these four simplestrategies, I hope you now have
a clearer understanding of howyou can find the right people on
LinkedIn without it taking upall your time.
You do not need to hard sell,have awkward conversations, or

(50:34):
take on business that you don'treally want.
By following this approach tobuild your lists, you can,
you've got the key to attractingthe right kind of clients
naturally.
So you can grow your business onyour own terms.
now we have, and I see a fewquestions about this.
I just want to get into it now.
We found your people, we builtyour list.
So we found your people, right?
Honestly, that is one of thebiggest things to do.

(50:55):
How are we going to actually putthis to you?
So it's not just about gatheringnames.
It's about taking that next stepto turn those lists into
meaningful conversations andhopefully ultimately great
clients.
So I want to share with you.
Win Clients Consistently.
I'm just going to pop this inthe chat because this is a
special bonus link.

(51:15):
It's not the one that you'llfind on our website.
So let me introduce you to WinClients Consistently.
This is a proven system thattakes the guesswork out of
attracting high quality clients.
This approach is designed tohelp you keep your pipeline
full, as we've discussed, aswe've been moving through and
maintain steady growth andcreate a more reliable stress

(51:36):
free path to growing yourbusiness.
It lays out the entire LinkedInstrategy that you'll need to
grow your audience and implementthe list that we've talked
through today and Consistentlyfind more clients without the
exhausting daily hustle.
So what this one strategy reallymeans for you.
right now finding clients feelsunpredictable.

(51:57):
Like I say, you're relying onword of mouth, waiting for
referrals, hoping that postingon social media will bring in
the right people, but let's behonest, it's not a strategy.
It's a hope and a hope is not aplan.
And Win Clients Consistentlygives you a simple and
repeatable system that does theheavy lifting for you.
So instead of second guessingyourself and wondering where the
next project is coming from,what you should be doing to go
find them, you or, even justfeeling like you need to sell

(52:19):
all the time, this strategyhelps you attract clients
without the constant hustle.
What it adds to your life ispredictability.
No more wondering if you'regoing to land another client in
the next month because now youhave a system that works like
clockwork in the background.
You're going to have confidence.
You'll stop hesitating and startreaching out with clarity and
knowing exactly how to connectand with high value clients in a

(52:40):
way that feels natural.
And you know what?
Even if it doesn't feel naturalto you and you're trying to
avoid it.
It's gonna constantly happenanyhow, because you are using
automation to make sure thoseconnection requests go out.
You're gonna have a steadystream of ideal clients, the
kind who respect your work, payyou what you are worth, because
you've literally chosen peoplewho you know are likely to have
the budget to work with you andare ready to move forward

(53:01):
without endless convincing.
Because the way you approachthem, you're gonna have more
time to do what you love.
So instead of wasting hours onmarketing that doesn't work.
You're gonna be focusing oneither your craft or just
whatever the hell else you liketo do outside of your business
while your client pipeline runsin the background.
What it's replacing in yourbusiness currently is a random
outreach.
No more scattered attempts atnetworking or sending messages

(53:23):
that go nowhere.
You are replacing the lowquality leads that you might be
frequently getting in, like thattwo person agency I mentioned.
They were just taking on work,people who were calling them.
And just finding them on theinternet just because they
needed to, not because theynecessarily wanted to.
the kind of clients, you'regoing to stop dealing with
clients who haggle on price tothe extent it's not worth your

(53:44):
time.
Don't respect your own expertiseor drain your energy.
You will be saying goodbye tothe feast or famine cycle.
So instead of feelingoverwhelmed one month and panic
the next, you can have a steady,reliable income.
And you're saying goodbye Salesstress.
The idea of selling makes youcringe.
Good news.
The system is just going to workregardless.
And you're just going to bespeaking to the people who are

(54:06):
actually interested to work withyou.
So here's exactly what you getinside of Win Clients
Consistently.
You get Six training modulespacked with over 40 concise,
easy to follow, highlydirectional video and text based
videos, depending lessons,depending on how you prefer to
consume it.
You'll get 12 worksheets andtemplates that walk you through

(54:27):
every step of theimplementation.
You get five resources to helpaccelerate results, and you'll
get six of our recommendedtools, so you never have to
guess what tech will work best.
You get on demand office hours,access to me to get answers to
your questions, and even whenyou complete, Win clients
Consistently get a one to one,one hour call with me where we

(54:49):
will check through everything,answer any questions that have
come up, make sure we'reoptimizing your system so that
you're, you can hit go withconfidence knowing that it's
working.
So after completing Win clientsConsistently, you're going to
see your net LinkedIn networkexpand by up to a hundred.
Perfectly picked prospectspicked by you per week.

(55:09):
You're going to see consistentgrowth in your email list with
the right kind of subscribers.
You're going to have an outreachsystem that works on whatever
timeframe you want it to.
I don't know why I wrote ninetill five down there without you
ever having to lift a finger.
You're going to be spending.
Way less than 30 minutes a day,actually responding to
interested people.
In my case, I've actually handedthat off to a VA to do, and

(55:30):
you're basically going to beable to take new business off
your to do list, if that'ssomething that you feel like
you're just forever hangingaround and the whole cost of
this is less than two pounds, 50to run per day, there were six
stages to Win ClientsConsistently, and once you
master them.
Client acquisition will stopbeing a struggle and start
feeling more effortless.
So let's break them down.
Stage one is niches andchallenges.

(55:51):
before you do anything, you needabsolute clarity on two things,
who you're serving and whatthey're struggling with.
And here's where most people gowrong.
They try and market to everyone,which means their message
resonates with nobody.
instead every quarter, weencourage you to define your, we
show you exactly how, defineyour target audience with laser
focus, pinpoint their biggestpain points understand industry

(56:12):
shifts and keep track of thecommon challenges that they
face, and then compile a list of500 to 5, 000 potential clients
using some of the methods andmany more that we showed you
today.
These are the people that you'regoing to be connecting with
strategically, not spamming thembut by offering something of
value that makes them payattention.
Chances are many people who arehere today may have had a

(56:34):
message from me offering a copyof my book or access to a phone.
Training or mini course,depending on how long you've
been around.
And those messages that I showedon the screen a few charts ago,
those are responses from peoplewho have had me approach them on
LinkedIn with one of those threeresources.
They're genuinely happy to hearfrom me.
Stage two is that generousresource.

(56:56):
People don't care about yourservices until they see how you
can solve their problems.
And this is where the valuablefree resource or lead magnet
changes everything.
You're going to create somethingso compelling.
It's so useful that your idealclient wants to exchange their
email to get it.
It might be a guide.
It might be a checklist, a casestudy, a mini training.
It might be a book.

(57:16):
There's loads of differentthings that could be.
We're finding book works reallywell.
And we actually, if you'reinterested in that, we actually
have another program calledAuthority Builder, where we help
you to write your book so youcan stand out as the authority
in your space and use that asyour lead magnet.
The really important thing is itdirectly addresses that key
challenge that they're facingright now.
And it positions you as anexpert that.

(57:37):
In their mind before they'veeven spoken to you on the phone.
instead of chasing leads, you'renow attracting them because they
see you as understanding theirchallenge.
Stage three is connect.
Most people think they need moreleads.
The truth is that you need moreconversations with the right
people and your job is to engagea hundred.
Targeted potential clientsweekly, but not with generic
outreach.
it's not cold calling.

(57:58):
It's not desperate salestactics.
It's about starting realconversations with people who
already have a problem that yousolve.
And the key to this is a genuineoffer that sets you apart.
Your goal isn't to sell.
It's to connect with people in away that feels natural.
So when they do help, do needhelp rather, they, you're the
first person that they'rethinking about.

(58:20):
Stage four is raising hand forresource.
At this point, we just want tosay automation isn't about
replacing relationships, it'sabout making them.
More scalable.
And once you have a greatresource, you don't want to be
manually sending it to everyprospect.
That's just unfathomable interms of time.
And this is where automationdoes the heavy lifting.
you'll set up a system thatautomatically delivers your

(58:41):
resource to interestedprospects, generating consistent
inbound inquiries.
So now instead of chasing peopledown, your LinkedIn inbox or
email list is filling up withpotential clients.
You've already engaged with yourcontent.
I want to hear more from you.
And this is the tipping point.
This is when you start seeingpeople come to you rather than
the other way round.
Stage five is converse and core.

(59:02):
So the fastest way to turninterest into income is.
Is by actually speaking to them,no one's going to buy your high
cost product, unless they've hada real conversation with you.
So this is where things start toget really exciting.
instead of hoping leads turninto clients, what we aim for
you to do is Consistently moveto three plus qualified per

(59:22):
week.
It's not about pressure.
It's about helping them solve aproblem.
It's about getting them to thenext stage of the no and trust
process with you.
We help you through this processto add, ask a questions, dive
into the challenges, show howyou can help the.
This is a, we added in the theselast two sections, because
honestly, a lot of smallcreative agencies have never had

(59:43):
any marketing, new businesstraining.
In fact, I actually work withsix universities to work with
their final year graphic designstudents on some basic new
business skills.
Cause a lot of people arestarting their own business from
scratch.
And it's something that'smassively missing in my opinion,
from a lot of creative degrees,given that so many agencies have
started, what did we say?
12 million globally.
The more at bats you get,frankly, on those phone calls,

(01:00:07):
to have those phone calls, themore clients you close, because
we know that sales, to someextent, is the numbers going,
and because the people who docome onto calls have already
engaged with your resource,these calls feel natural and not
salesy.
Stage six is follow up.
most deals are lost in thefollow up and not the pitch.
And honestly I'm guilty of thisas well.

(01:00:27):
There's always room forimprovement.
You've had the conversation.
Let me know if this feelsfamiliar.
You, the person's interested,but then life happens for both
of you.
Most likely you get busy.
They get busy.
You forget, they forget, theysay, let's circle back next
month or something similar.
But this is when most peoplegive up.
Not you.
You are going to create.
A tailored proposal and userstructure automated to some

(01:00:50):
extent, follow up strategy thatkeeps you on their radar without
being annoying.
So that when it is the righttime, they do move forward with
you.
a well timed email, a relevantcase study, a check in message.
This is how you stay top of minduntil they're ready to say yes.
What happens when you do this,when you follow these six
stages, client acquisition stopsbeing random and starts being
predictable.

(01:01:11):
You're not waiting forreferrals.
You're actively creatingopportunities.
You're not stuck in those feastor famine cycles.
You have a steady pipeline ofhigh quality leads.
You're not hustling forattention.
Clients, potential clients areraising their hands and asking
to work with you, or at leastasking to speak with you.
And this is how you go fromstruggling to Winning clients

(01:01:32):
Consistently.
Oh, thank you.
I said I wasn't going to look atthe Q& A, but I just saw.
Somebody say insanely goodpresentation.
I really appreciate that.
what I want to say to you atthis point is that learning this
process is one thing, butactually putting it into action
can feel like a whole otherchallenge and for many the
hardest part is the very firststep, building your audience.

(01:01:53):
And every week I have peopleasking me, can't you just do
this for me?
And I understand why.
It can feel tedious.
It can feel time consuming andoverwhelming.
And here are some commonconcerns I hear.
It's too hard and tedious to doon my own.
I just don't have the time.
I don't even know where tostart.
And it's true when you're facedwith a sea of options and no
clear roadmap, it can feel liketoo much.

(01:02:15):
And that's why I created thiscourse to simplify the process
and help you overcome thoseinitial hurdles so you can
actually see results.
And there's another reason we doa.
We do a done for you service.
Absolutely.
Real tongue twister.
But number one, it's obviouslymore expensive because it's more
time consuming.
Number two, I feel very stronglyabout teaching a man to fish.
I think I, when I was in otherpeople's companies working, as

(01:02:40):
an employee.
I know this might be somethingto do with my need for control,
but I felt like when weoutsourced things to people
externally, it felt like therewere so many revisions, we may
as well have done it ourselves,and we're never entirely happy
with it.
We just have this really highlevel of need for control, which
I think is a very common thing.
Particularly in design agenciesand a lot of other businesses
who are in the service sector aswell, because we have a standard

(01:03:02):
that we are willing to accept,and it's very hard to
communicate that or find aparallel in another business.
And that's why I think it'sreally important that you learn
how to do this yourself.
And I will show you, I willliterally walk you through step
every step, but unless youactually manage to do this.
You're always going to bedependent on somebody
externally.
And that means you're going toneed to be able to raise the

(01:03:24):
cash.
And the time to engage withthose people on an ongoing basis
rather than manage it yourself.
So I just want to explain thatis why we offer Wincler's
Consistently.
It's not because I.
Don't want to work with lots ofpeople.
I very much would love to workwith you one to one and do this
for you on an ongoing basis.
But number one, it be out of thefinancial reach of a lot of
people.
And number two, I honestly thinkyou should know how to do it in

(01:03:46):
your own business before youstart outsourcing it to somebody
else.
Gosh, that felt like a bit likea telling off.
But anyhow, on another note,that is why for the first time
I'm offering a special bonusthat I've previously only made
available to private clientsthat I'm super excited about.
So if you sign up for thetraining, you're going to get
an.
Exclusive bonus, if you sign upfor Win Clients Consistently

(01:04:07):
over the next few days andyou'll start getting emails from
me to be very clear about whenthe deadline is.
You will also find it on thatlink that I shared previously in
the chat.
I'm just going to pop that inagain so everyone has access to
it.
Oh great, I've actually broughta tug on the screen just in case
you didn't grab it before.
Very exciting.

(01:04:28):
limited time bonus.
I will personally build youraudience list and craft the
exact messages that you need tosend.
this includes an entire year'sworth of list that you will
outreach to,, carefully selectedideal prospects for your
business.
You're also going to get acomplete set of messages and the
exact blueprint to geteverything set up and running.

(01:04:49):
You're going to get.
Step by step instructions in WinClients Consistently.
So you always know exactly whatto do, no guesswork, no
uncertainty.
And all of this training, so WinClients Consistently, plus this
bonus of me building your list,building an entire year of
people to reach out to, and alsothe message sequence that you
will send to them, all of thatis available for just 1, 796.

(01:05:13):
And if you already have a leadmagnet, there's really no reason
to wait.
You could start using LinkedInto grow your audience as soon as
tomorrow.
And here's why you shouldn'tdelay.
It's a set it or forget itsystem.
So once you have it up andrunning, it requires minimal
maintenance.
You're going to be spending lessthan 30 minutes a day responding
to people who are genuinelyexcited to hear from you.
Or like I do hand in the off tosomebody else in the team, and I

(01:05:34):
will give you the standard orprotein procedure so you can
literally.
Hand that to somebody else andthey can be doing it for you.
And you're going to see ahigher, a 20 percent higher
conversion rate.
Then meta ads, from myexperience of working with
clients without spending asingle penny on advertising.
So that isn't the figure I wastalking about before.
This is literally 20 percentmore people will be coming into

(01:05:55):
your email list than if you wererunning meta ads, not even to
mention the spend difference.
So with benefits like this,there is no time like the
present to start building aconsistent, high quality lead
generation system.
And I really hope that I'm theperson to help you do that.
So reminder, don't miss thisbonus opportunity if this sounds
of interest to you.

(01:06:16):
Here's what you're going to get.
I will personally build yourlead list for a year.
I will craft the outreachsequence outreach message
sequence for you.
And here is how it works.
You book you buy Win ClientsConsistently over the next few
days before the time period endsand you pay.
Then you fill out a simpleintake form so we can learn more
about your offer and youraudience.
And if needed, we'll have aquick call to clarify.

(01:06:38):
Any details, and then I'll buildyour list directly in your sales
navigator, or if you don't havea sales navigator account
already, I can build it in myaccount.
And walk you through either way.
I walk you through the exactprocess.
You get a recorded walkthroughof exactly how the list was
built.
So you can replicate it in yourown account, but also the
thought process is in there aswell.
So you can easily update it oradapt it in the future based on

(01:07:01):
exactly how I've built thatlist.
And then the final thing, I willprovide the exact outreach
messages tailored to these leadsand what you offer and what your
lead magnet is.
So this bonus isn't just aboutgiving you leads, it's about
equipping you with a replicablesystem to grow and sustain your
business.
So on top of that, you willreceive lifetime access to

(01:07:23):
everything and Win clientsConsistently, all of our
training materials, which havebeen updated.
Monthly.
And this means you'll not onlylearn how to automate and scale
your outreach, but you'll alsohave the tools to do it again
and again, no matter how yourbusiness evolves.
So you can also follow alongyourself, or like I mentioned a
few times throughout, you canhand it off to assistant or
start it yourself and then handit over to an assistant, which

(01:07:44):
is what I would recommend.
And what I do, it's, it makes itsimple and more repeatable,
allows you to focus on otherstuff.
I think a really crucial thingabout this lifetime access to
Win Clients Consistently iswhen, whether you pivot your
offer, move into a new geographyor target a new niche, you'll
always have this resource atyour fingertips to be able to
deploy again and again.
It's designed to grow with youand provide value at every stage

(01:08:07):
of your business as you need it.
I just want to answer someinitial questions that I see
come up frequently.
And then I'm going to runthrough some of the questions
that I see here.
So I hear people ask me in theprevious times I've done this
presentation, I'm not a naturalsalesperson.
Will this work for me?
And I would say to that,absolutely.
I have 20 years of experienceworking with design agencies,

(01:08:29):
and I know that you want a salesapproach that isn't icky,
aggressive, or pushy, and thisis why Win Clients Consistently
is so effective.
It works for you, even if you'renot a natural salesperson.
How soon can I start?
You get immediate access toeverything in Win Clients
Consistently upon purchase, soif you've literally bought while
we've been on this call, and Ihope you have, then you've got

(01:08:49):
access to that immediately.
I want to just pay someone to doit for me.
Do you offer that?
Yes, we do.
We do offer that.
And if you're interested, thatservice starts from 10, 000.
If you're interested, get intouch and we'll find a time to
discuss your needs.
I'll pop the email address inthe final chart of this deck,
which is coming up very soon.
Does this framework require meto spam people on social media

(01:09:11):
or email?
Nope, it does not.
This is a client centricapproach.
If you do this properly, it'sclient centric, that blends
automation with understanding ofyour audience.
You actually build credibilityand reputation with your
prospects and make sales an easyand natural next step.
But only if you're honest withyourself about who You want to
work with, and who you work bestwith, and who wants to work with

(01:09:31):
you, and is it the right stageof business to work with you?
And also, if you do the work tounderstand their challenges and
actually speak to them, and thatis a big part of stage one in
Winning clients Consistently,which I thoroughly encourage you
to pay attention to.
Normally when we find people arefeeling uncomfortable and
spammy, it's because theyhaven't done stage one.
They've just skipped past it andthought it wasn't relevant to

(01:09:52):
them.
How much time will using thisapproach require?
Not much at all, to be honest.
In fact, once you're done withthe initial setup, which takes
around 14 hours if you don'thave a Lean Magnet already, and
as little as 45 minutes if youdo, you're only going to need to
spend a maximum of four hoursper week implementing it on an
ongoing basis.

(01:10:13):
So this is something I hear alot.
We're a small firm and whilewe're really busy right now,
we'd like to get new leadscoming in.
When is it the right time tostart generating new business?
This is a bit like that Chineseproverb about when is the best
time to plant a tree so you'vegot some shade in the garden.
So the right time to startgenerating new business was last
year.
The next best time is now.
The reason I say this is becauseI think we massively We're

(01:10:36):
massively underestimate andwe're massively optimistic about
how quickly people want to workwith us.
And particularly in an economicclimate, that is more
challenging.
It does take people a lot longerto go from awareness through to
purchase, even if it's somethingthat they have budget for and
they have a need for in theirbusiness at that time, because
people are just more, morereserved than ever before about
their spend.

(01:10:56):
So I strongly recommend startingsooner rather than later.
Don't wait for your pipeline todry up before you start drumming
up new business.
I recommend starting today.
So you won't have to stare at anempty pipeline six months from
now.
Will Win clerks Consistentlywork for a large creative
business?
Yes, we've successfully workedwith agencies that have used
this approach from a team of 250people through to micro agencies

(01:11:20):
of one to three people.
It's a versatile, fluff freeapproach that's going to work
for any firm.
And if you're someone who'sresponsible for new business and
marketing for your company, andyou're tired of what you're
currently doing, want anefficient, fresh, and proactive
approach for you're marketing anew business plans.
Then Win clients Consistentlywill help you too.
We have several clients who arereally well established
businesses.

(01:11:40):
They don't have any problems interms of finding clients.
But they just know they want tostay one head at one step ahead
of the curve and they need tothat's the wrong expression.
I'm really bad at mixing idiomsup.
They want to stay one step aheadof the competition and be doing
things that are new anddifferent before everybody else
does, and that's why they arewilling to absorb information
from people who have got a moreholistic view of the industry,

(01:12:01):
so they can be deploying thesetechniques alongside the stuff
that already works for them.
Will you have access toCharlotte for feedback and
accountability?
Yes, I am on hand.
You simply send in yourquestions and I respond to them
with a personalized video.
And if you need additional oneto one support, we can chat
about that too.
The, um, we actually moved tothis format where you submit a

(01:12:24):
form with your question and Irespond to a video with a video
because we started working withclients on lots of different
time zones.
And it was difficult to find atime that worked for everybody
for us to have a live call.
It just, and also then peopledidn't want to wait a week, two
weeks to come to that call.
They just wanted to getunblocked immediately, which is
exactly why we moved to thatformat.
It was designed so we can bemore responsive to your

(01:12:44):
questions.
I'm going to need a glass ofwater soon.
It will never be a better timeto join Win clients
Consistently.
I just want to say that to you.
Now, if it's something that'sbeen on your radar for a while,
you've been thinking about it.
This is an amazing time to join.
Use the link that's provided tojoin.
You can see that in the webinarchat if you haven't already.
You're going to get lifetimeaccess for one payment of 1, 796

(01:13:06):
pounds.
We do have payment plans aswell.
So you can pay in for equal.
Monthly payments as well, ifthat's more suited to your
business and you're going to getyour lists and messages built
for you by us, which I'm reallyexcited to see your business.
So enroll now and we'll buildyour list and messages for you
in Win Clients Consistently.
Join us again, 1, 796, andyou'll see the link in the

(01:13:29):
webinar chat, which is in my topright corner, which is why I'm
pointing there.
So now I'm going to come to yourquestions and I am just going to
leave this on screen for anybodywho needs to leave sooner.
So I'm seeing people, I'm justgoing to scroll through.
Add anything else now, if youhave any more thoughts that you
want my feedback on.
So I've got one question here.

(01:13:49):
Ba.
Oh no, that wasn't a question.
It was a statement.
Okay.
Is LinkedIn just B2B great forwholesale?
Is LinkedIn just B2B great forwholesale or could it be used to
find customers from my onlineboutique?
That's a really good question.
I have some context about thebusiness that you're in.
This is It would work reallywell for wholesale.

(01:14:13):
I can definitely say it wouldwork really well for wholesale.
I've worked with other people inthat sector with this technique
individual consumers for yourboutique in the specific
industry you're in.
I'm not entirely sure it would,frankly, I think it would be
really hard to define them onLinkedIn because what you're
selling is something that isvery intimate and personal and

(01:14:34):
not necessarily.
something that would be easy tofind a a criteria around that we
could use in a filter onLinkedIn.
So being really frank with you,I'm not sure that it would be
helpful for that, but it woulddefinitely be helpful for the
wholesale stuff.
Answer that question Devin, whatdid she post in the groups to
get clients?
She didn't post in the groups.

(01:14:55):
She used the groups to build alist, which then she reached out
to.
So it was a way of defining whois going to be the right fit for
her offer.
Hi Charlotte, we're a smallcreative agency and I'd like to
get into more trade bodies andmembership organizations in that
specific sector.
I can't find a filtering salesnavigator for that.
Ooh, I can't see why thatwouldn't work.

(01:15:18):
I'm really excited to have alook into that for you.
Can you let me know, Paul canyou let me know in the Q and A,
and I will go away and have alook at that afterwards, exactly
which It'd be a bit morespecific around trade bodies and
membership organizations, andthen I will just go have a
little look and send you afollow up loom to let you know
if I've got any concerns aboutthat.

(01:15:38):
But I cannot see that being aproblem.
I think that's actually ideal.
If you know what trade bodiespeople are involved in it, then
there's likely a workaround.
If they don't have a group,there'll be another way of
defining it down.
So let me have a look at thatjust to save you the guesswork.
Is there any reason yourecommend doing all of this from
your personal profile ratherthan your business profile?

(01:15:58):
I'd like to keep potential leadsseparate to my real LinkedIn
connections from my career andalso involved in a couple of
startups.
So I want to keep the leads inseparate groups within LinkedIn
connections.
Okay, good question.
This sounds a bit similar to aclient that I'm working with
right now who is an employeewith a side hustle, and there's

(01:16:20):
a conflict of interest in termsof that outreach.
What I would say is, ifanybody's got this concern, I
really recommend themdownloading all of their
LinkedIn connections.
If you just Google, how do I geta CSV of all my LinkedIn
connections, you'll find theinstructions on how to do that.
Something I recommend doingright at the beginning of
working with us either way.
If you do that, then you have arecord of exactly who you were

(01:16:40):
connected with before.
That is like the fail safe thatyou can then depend on.
But in terms Of potentiallyseparate to real LinkedIn
connections.
Really all the communication ishappening around people that are
in a lists, which are veryclearly defined by the filters
you put around them.
So say for example, you workedin a marketing agency, but now

(01:17:00):
you, need to find a good analogyfor this, but now you work with.
A drinks company in a marketingrole.
And those are very differentkind of audiences.
And you don't want to be sayingthe same thing to everything,
everyone.
This is the reason, this is likewhy I'm such a reluctant poster
on LinkedIn, because I've gotsuch a diverse audience of
people.
Oh, that's not true.
No, it's not a diverse audience.

(01:17:21):
They're all actually reallysimilar in terms of their wants
and needs.
I think it's about my hesitanceto say the same thing to
everybody, which is why I preferthe one to one conversations.
So what I love about this is.
As I said, four and a half ofthe last five years of, since I
started Kaffeen, I haven'tposted anything on LinkedIn.
Maybe a couple of things a yearuntil like last summer.
I was just having one to oneconversations.

(01:17:43):
Even when they were automated,it meant that they were very
much siloed based on industry,based on role, based on what
service or product they wouldengage with based on whether
they were an advocate for me orwhether they were a potential
client, based on whether theywere a HR person who might
recommend me to somebody intheir business as a training
tool.
So I'd say you can siloeverything.

(01:18:05):
I wouldn't be concerned aboutgrowing your connection list.
However, if you do want adistinct bunch of people, so if
you want to a distinct record ofthe bunch of people who were in
your connections before youstarted doing this, then
downloading that as a CSV wouldbe a good way to do it.
You, in answer to your question,you cannot do this convincingly

(01:18:26):
from a.
Or in any way that I foundsimple from a business profile,
nor would you want to, because Ithink a lot of the response rate
depends on the fact that it's apersonal connection.
I think you would expect a waylower success rate if you were
doing it from a business, if,even if that was possible.
So that is the reason I wouldrecommend it that way.
Yes, there will be a recordingavailable that I'll be coming

(01:18:46):
out to you.
And should Sales Navigator beset up on the business page or
for company individuals?
It needs to be individuals.
So answer to the previousquestion.
It needs to be an individualaccount.
However, if there's more thanone of you in the business, and
I mentioned be the businessbefore, I think there were eight
people at a certain pointrunning this system all at the
same time.
They LinkedIn and an accountmanager who would be very

(01:19:07):
willing to.
I'm very willing to have aconversation with you because
it's sales.
But they actually got anincredible deal and I don't
think it's that they negotiatedsuper hard.
I think it is just what LinkedInoffers.
I'm not as familiar with it.
Cause I work with smallbusinesses who tend to just have
one or maximum two people doingthis, but they needed eight
licenses and they've got areally good deal on it.
And there was benefit to doingit that way as well.

(01:19:27):
So it was eight individuallicenses, but they were
connected as a team.
I don't know what the namebehind it was.
If you spoke to a sales rep,they'd be able to help.
And the benefit to that was theinformation about each account
was shared as a group.
So there was never any risk ofconflict of interest and
approaching the same person.
Automation software do we use?

(01:19:47):
I don't talk about that in herebecause it's proprietary
information and it's part of WinClients Consistently, but I'd
love to see in there.
What kind of freebie, oh, not asilly question at all.
So this person said, greatstuff.
Thank you.
Very educational.
This might be a silly question,but what kind of freebie do you
suggest for a graphic designstudio that is focused on

(01:20:08):
editorial branding andinstallations for cultural
institutions?
That is really a question thatthere is not.
Not that there isn't an answerto it, it's just not a simple
answer.
It's, that is what it feels likegoing through Win clients
Consistently you are goingthrough that process with the
questions and the prompts thatwe ask you to consider.

(01:20:29):
You need to go through stageone, which is a big part of that
is listening to your clients,listening to your prospects.
Honestly, I cannot.
Just how important it is to doclient listening.
If you do that, it's the key toso many different things, not
just this process I'm talking toyou about.
It's the key to almost anythingmarketing wise within your
business.
Really recommend it.
And we give you the exactblueprint for how we do that in

(01:20:51):
that first stage of Win ClientsConsistently.
If you ask me that question,after you've gone through that
stage, I could give you a veryclear answer.
And I think you probably wouldhave had the answer yourself by
that stage.
But good question.
Lovely, some lovely comments.
Oh, Christian, you, yes, you dohave access.
And yes, the website has changedrecently and our domain has

(01:21:14):
changed, but your original logindetails, login link should work.
I'm going to get right back toyou after this.
Training finishes in just a fewminutes and I'm going to send
you that.
We are in an interim websitebefore our new website launches,
hopefully at the beginning ofMay.
So things like the studentportal login aren't there.
And so I know clients who dotend to go to the website to log

(01:21:36):
in rather than go to the linkthat they have bookmarked or
that was in the original logincredentials, haven't been able
to access it as easily.
Apologies for that.
We'll get back to you.
Great press, Charlotte.
Thank you.
How long is the current pricevalid for?
I believe, I need to check withmy assistant, but I believe they
have set a deadline of, I thinkit's the midnight on the 4th of

(01:21:59):
March, or it might possibly bethe 5th, but either way, it will
be very clearly stated on theemails that you'll be receiving
after this training.
Just to be clear, that is thenormal price of Win Clients
Consistently.
But it doesn't normally includeme being involved in your
business.
That is what is different aboutthis.
That the cost of thateffectively, it's about four
hours of my time.

(01:22:20):
And my time is currently at the450 pound per hour mark or 1200
pounds per day mark, dependingon how we work together.
So it's a significant saving onwhat you would be spending for
the same service if we were towork together one to one.
Can I buy?
Navigate to for a trial periodto see if there's enough leads.
Absolutely.
You don't even need to buy it.

(01:22:40):
You get one month free.
You do have to submit yourcredit card details, but it's
one of those things.
If you put a reminder in yourdiary excuse me, you can cancel
it at the end of that period oftime.
And what I would say is, ifyou're like that one client of
mine there were others as well,but the one client that I
mentioned during thispresentation that I quoted who
won their second biggest clientwithin.
Two weeks of setting this going,at that point, even if you just
spent the money on Win ClientsConsistently, you would

(01:23:02):
definitely be getting a returnon investment depending on what
the price of your service was.
But I think a lot of the peoplewho are here today are offering
a service that is more than the2000 pound mark.
Yeah, it really comes down tobeing able to get your ducks in
a row and do things quickly.
If you are going to take thatapproach, I'd really recommend
going through the whole of WinClients Consistently, and then
getting your free trial withSales Navigator, because if you

(01:23:24):
start it.
If you start the free trial whenyou are, before you're ready to
hit go with the automation, thenyou're going to be wasting some
of that one month time period.
But even still, you can buy itfor, I think it's 79 a month.
Or 80 pounds a month.
I can't remember exactly what itis on a monthly basis.
Cause I get it annually.
You could even just try it outfor a quarter and see if it's

(01:23:46):
working with you for you.
One thing I would say is that.
I see the best results come fromthis, depending on your
industry, depending on yourprice point, you start to see.
The point at which I willhappily review someone's account
and start making amends isbetween six weeks and three
months after you set it going.
So I would really encourage youto commit a quarter at least to

(01:24:06):
getting it going.
And during that period of time,I would very much have thought
that you would have gained atleast one client from that
process.
Struggling with what I can offerfor free interior design is such
a long process of discovery toget to the point where you can
offer something meaningful.
Yeah, I can actually speak tothis.
Any thoughts you've said,because I've actually worked
with an interior designer.
And what we did was we did, shedid a a training that was live

(01:24:31):
and paid.
She actually already did thistraining in person.
I gone along to myself in personand I said, you really need to
she's a friend as well.
You really need to do this onyour computer, do it in a Zoom
room.
Luckily it was around, I thinkit was around the time of COVID
still.
So I think she had to actuallydo it.
On zoom at one point.
So she adapted it ever soslightly.

(01:24:51):
So it worked on zoom.
And we recorded it and then wetidied it up slightly in
descript or that's what I woulddo now.
Anyhow, it I don't think it wasaround at the time.
And then she used it as a leadmagnet.
I think that she thentransitioned it into a low cost
offer as a kind of intro toworking with her, but it was an
introduction to, so it was akind of like.
It was like a whetting theappetite for the interior design

(01:25:14):
client.
So for example, I went along toher workshop with a room in mind
that I wanted to do somethingto, but I had no idea what I
wanted to do to it.
I just knew that I didn't findit relaxing sitting in that room
in this house.
And I wanted to reclaim itbecause frankly my husband was
in there the whole time and Iwanted it back to myself or at
least I wanted to enjoy being inthere.
So I went to this workshop withthat intention and then the guy,

(01:25:35):
the process she guided usthrough led us to the point
where I had this mood board andI had a stronger idea of what I
wanted.
And then I was really excited towork with somebody to do it.
And what do you know, I actuallypaid to work with her.
So that was the kind of upsell,so to speak.
So yeah, I'm not saying stillthat idea entirely.
It's.
That's it.

(01:25:56):
You need something that'sbespoke and ownable to you.
But again, I would refer youback to stage one, where you
speak to your existing clients,potential clients, and really
understand the challenges thatthey face.
All the answers are there.
And you know what's crazy is ifyou listen to them and then do
it and serve it back to them,they're like, Oh my goodness,
you're psychic.
It's like you're inside my head.
I'm like, no, I just listenedwhen you told me and I did

(01:26:17):
something about it.
So I'd really encourage you todo that.
I can't overstate it.
What's my take on cold callingand how would I implement it
into the course if at all?
So I'm one of those weird peoplewho loves cold calling.
I I think cold calling.
In the sense where I started mycareer, I was in a, my first job
after graduating was in acompany called Rainmaker, part

(01:26:39):
of the Intelligent New BusinessGroup, which you may be familiar
with if you're an agency.
And they are the most prolificlead generation.
Like cold calling agency foragencies.
So we were working with Saatchiand Mindshare and Fitch at the
time.
And, all these other businessesthat were like big players in
their space.
And I was like this.

(01:27:00):
21 year old picking up the phoneto these CMOs at these big
organizations and, getting pastthe PA and then introducing the
business.
And I loved it, but it'sdefinitely not for everybody.
And I think I'm just a bit weirdlike that.
And a bit of a like obsessiveabout marketing and also having
conversations that are just verychatty and I've been speaking
for an hour and 45 minutes now.
So I would say that there is aplace for cold calling.

(01:27:24):
I haven't done cold calling in abusiness since COVID.
And I don't know what that wouldlook like now, because I don't
know how many people are sat atthe desk, have actual landline
numbers, of the people who havereturned to the office a lot of
those are in hot deskingsituations where they may not
have a dedicated line privatephone numbers, and being able to

(01:27:44):
access those around GDPR and theavailability of them online, I
just Don't, I don't know enoughof the numbers around this to
really recommend.
I would say there are other coldapproaches that do work.
Cold email works really well forsome companies, works terribly
for others.
Cold direct mail again, worksreally well for some companies
that I've worked with in thepast.
Overall what I'm recommending,also pooing them.

(01:28:07):
We do them.
A lot of people will have joinedmy audience through them.
I, and I do the other thingsthat I mentioned as well,
actually.
We do a lot of different ways ofapproaching people.
We don't just do LinkedIn.
But LinkedIn is the, what I'vejust showed you through and what
we cover in Win ClientsConsistently is the one that I
find is The low, the easiestpoint of entry, the lowest cost

(01:28:29):
point of entry, the easiest toexplain and for people to
implement and then scale it fromthere.
So that is my feeling about therelationship between it.
If you don't do any kind ofoutbound lead generation at the
moment, and you're reallyfocusing in on marketing stuff,
then this is an, this is theplace to start.
And if you don't already havethis in place, it's a strung to

(01:28:50):
your bow.
And I would encourage you to putit into action.
How does the email software tiein?
Did I miss that?
Is it dependent on LinkedInshowing an email address?
Is that available?
No, it's not.
It's yeah.
And it's a good point becausethat's the process that we go
through.
And I should probably do anothertraining on how that works.
But that's the process we gothrough in Win Clients
Consistently.
So we.

(01:29:11):
You are in building a list,inviting somebody to connect
with you with the invite toconnect.
You're sending a message saying,Hey, I've got this thing.
Your competitors liked it orsomething.
Words that affect much morebeautiful copy than that.
And we give you the template forit.
You are offering them a thingand then they will normally
would just accept or they mightreply and say, yes, please.
And accept if they.

(01:29:31):
reply, then they get knocked outof the automation sequence and
you reply to those peoplemanually.
That is what the half an hour aday reserved to deal with those
messages is.
But if not, they will receive anautomatic message that says,
Hey, great connect here's thelink to go download that
resource.
With the point at which they dothat, they're opting into your
list, your email list.

(01:29:52):
That's where the email softwarecomes in.
Our goal is to get people awayfrom somebody else's social
media platform, which is rentedspace and get them into your own
space, which is your own emaillist.
I wouldn't recommend.
Just focusing all your time andenergy on that one space and
keeping those people there.
We want them in on email becauseour hit rate of getting through

(01:30:12):
to them and staying front ofmind with them is far higher
over email than it is onLinkedIn.
That being said, there's a lotof people, when you put this
process into action, who willjoin your will join your
connections, join your network,but not join your email list.
To give you an idea, um, I don'thave the ratios up on my screen
right now, but I showed you theratios from Dr.
Jo's and to give you an idea, weclean our email list very

(01:30:34):
frequently, but I have 10, 000connections on LinkedIn and we
have around 3, 500 people on ouremail list right now.
So that is the, that's thedifference.
We do clean that list out veryoften, but there's a, what I'm
saying is a lot of people onLinkedIn.
who will be your connections,who won't take the next step and
come across to your own space,your email list, and then you'd
be able to nurture them fromthere.

(01:30:55):
And in Wind Clients,Consistently, we're introducing
more ways that you can nurturethat conversation in LinkedIn
beyond that initial outreachwithout being annoying.
There's some really greattechniques that we found working
for us recently particularlyaround.
LinkedIn newsletters, which ifyou already have a, I hate the
word newsletter by the way, butthat's what LinkedIn calls it.
It's had many names in the past,but if you already send out an

(01:31:19):
email, it's really just a caseof posting that on a different
platform.
And that allows you with a callto action to get somebody, gives
you another opportunity to getthem across into your your email
list.
So I hope that answers thatquestion.
Genevieve asks if I understandcorrectly, sales navigator
subscription is an additionalcost.
On top of the training thatwe're offering here in Winklet's
Consistently.
Yes, it is.

(01:31:40):
Yes.
It's something sales navigatoris a product that you buy from
LinkedIn to implement this in aat scale and automated fashion.
At scale fashion automationseparate.
Do you work with serviceproviders who serve a non
English audience?
Yes, absolutely.
I don't need to speak thelanguage for them to implement

(01:32:00):
it.
I worked with a semantics agencyin India a couple of years ago,
and I don't speak Hindi.
But I was able to coach themthrough and set up that process
with them.
So yes, absolutely.
I would say.
Also further to that, we've gotclients and Win clients
Consistently from, I don't knowhow many countries is that now,

(01:32:20):
but lots of different countries.
So if you can speak English, youcan absorb the training.
You can then apply it in yourgeography.
And if you want to work with meprivately, then the email
address is on screen, just getin contact.
Okay.
How long should I expect torespond to one to my messages on
LinkedIn?
Yes, that's part of that half anhour that I recommend to set
aside each day.

(01:32:41):
Actually ends up being a lotless, and like I said, I've
outsourced that to my VA.
If there are any Questions thatcome up that she's not familiar
with the answer to, she willthen just send it to me on
Slack.
If I email whatever service youuse within your business to
communicate with each other, andthen I will just give her a
response and then she'll go andsend that response to the person
and it not long is what I'msaying.

(01:33:01):
The goal is that the messages wesend answer questions that might
come up for them anyhow.
Generally when people sendseparate messages.
And then setting aside time togo deal with them.
It's normally things like, Ohyes, please.
That sounds amazing.
Thank you.
And then it drops them out ofthe automation sequence.
So you need to manually send thething to that person or somebody

(01:33:23):
saying, actually, that's notgoing to do the trick right now.
We need to speak to somebody inyour field.
Can we have a call?
I good stuff.
I'd say simple to respond to notanything really complicated.
More often than not, peoplearen't aren't reaching back out
to you.
So I'd say half an hour,absolute max per day.
So he says, thank you.
It was really helpful.
I like to book a call with you.
Appreciate your out of servicefor a while.

(01:33:44):
Sully, I am just going to look abit of a shit show for a while,
but I am able to communicatewith people.
So if you have any questionsjust drop me an email in the
meantime, or book a call in forwhen I'm back.
I'd be very happy to speak withyou.
If you're keen to move forwardwith a more one to one service.
Okay.
Paul has sent across theinformation and you've logged

(01:34:08):
off, but I will go look intothat.
Thank you.
Some thank yous.
And David, not quite ready tostart immediately.
A lot of prep work to do, but itshouldn't matter, I assume.
Can we pay now to take advantageof the offer of your input and
make a start in an actual month?
Yes, absolutely.
There is no, I haven't, maybe Ishould, haven't set a time cap

(01:34:28):
around how long you've got touse my one to one input.
I'm not gonna hold you to thatunless it's, beyond the year,
but you don't feel like you needto send that across straight
away.
Maybe I should make that clearwhen I talked about the how it
works thing.
If you Want to take advantage ofthis offer right now, buy it,
and then submit your request fora list build and message build

(01:34:52):
when the time is right for you.
Okay.
I've got to the end of all thequestions and frankly, I think
my voice but thank you so muchto everybody who's still on the
call.
I have really loved speakingwith you today and I'm very much
looking forward to seeing somany more of you in Win Clients
Consistently.

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