Joe Greene is a true marketing heavyweight whose career spans both the client and agency worlds. From launching groundbreaking mortgage campaigns at Dreyfus to helping American Express dig out of a $300 million-hole, Joe has been at the center of some of marketing’s biggest challenges and boldest transformations. And when he landed in Kansas City, he brought that same vision and precision to American Century Investments, where he built out powerful, data-driven strategies.
What sets Joe apart is his rare ability to merge analytical precision with creative thinking — always with the customer front and center. Joe was a pioneer and early champion of data-driven marketing. He will talk about what it takes to lead lasting change in large organizations, and the lessons he's learned crossing the bridge between agency life and corporate leadership.
#kcmarketinglegends
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