Matt Anthony // VML

If you’ve listened to this podcast before, chances are you’ve already heard his name. Matt Anthony isn’t just a Kansas City advertising legend — he’s one of the foundational forces behind it. Trace almost any thread through the local marketing community, and sooner or later, it leads straight to him.

Over the years, Matt built a career full of milestones — culminating in his leadership of VML, which has grown into not just Kansas City’s largest agency, but the largest agency in the world. But his journey didn’t stop there.

When his time in advertising began to wind down, Matt turned a personal promise to his late brother into a powerful nonprofit that’s making a real impact. Today, he joins us to reflect on the path, the purpose, and the stories he and Sam share from their time in the trenches together.

This episode is packed with heart, insight, and a rare glimpse into a legacy that helped shape an entire industry.

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