Episode Transcript
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Speaker 1 (00:01):
This meeting is being
recorded.
Hi and welcome to Keep HopeAlive podcast.
Boy, did we have another greatshow for you today?
Wait a minute.
We always have great shows foryou at Keep Hope Alive.
I have the lovely Ms HannahRiopelle with us today and she
is the founder of Green LightInnovation and we're going to go
(00:23):
through her journey of how shegot started and what her
business is all about and howshe helps everybody in the world
.
Basically, so welcome to KeepHope Alive, so excited to have
you on.
Speaker 2 (00:38):
Thank you, I'm
excited to be here.
Thank you, nadine.
Speaker 1 (00:41):
You're so welcome.
I love your outfit and you knowwhat I got to say.
I love your hair too, becauseit's beautiful that dark.
Yes, Well, definitely.
Before we get started, I wantedto ask you a question.
Okay, so let's pretend we gotinvited to go to somebody's
(01:01):
wedding and you know, us friendswere like okay, yeah, we're
going to go and we're walkingthrough the ceremony part, but
to the right there's, like, thistable with something on there
that we would have to sign.
What is it that we are needingto sign for the couple to know
that we were there?
Speaker 2 (01:21):
We will be signing
that book.
Speaker 1 (01:24):
The book, yes,
perfect, perfect.
So one of our biggest sponsorsis called Life on Record and
what they do is they get rid ofthat book and they put a vintage
rotary phone out for yourguests to pick up and leave a
message.
So you can leave a message forone minute, five minutes, 30
minutes.
If it's a wedding, don't do 30minutes.
There's going to be a line ofpeople, but right next to it
(01:47):
they also have a QR code andwith that QR code your guests
can scan that and use their ownmobile device to leave the
message, either before or after.
So when all these messages getcollected, they will burn it
either on a 12-inch vinyl recordor they put it on a key-sake
(02:08):
speaker.
I call it the little boom box.
So maybe it's a year from now.
They're listening to all theirfriends and family saying
congratulations, or maybe it wasa groomsman just being like,
hey, it's about time you put aring on her finger.
So either way, it is so fun tohave and it doesn't matter for
whatever event.
You can use it for high schoolreunions, family reunions,
(02:32):
birthday parties.
I know we use this, but it wasfor a football accident.
A kid had broken his leg, soall the teammates use that
number to call and leave amessage and wish him well, so it
doesn't matter what the eventis.
They are wonderful.
Their plans start at $99 andyou get the phone number, phone
(02:57):
number you got to return thephone for one year, so it's
great.
Check them out atwwwlifeonrecordcom.
All right, well, hannah, I'm soexcited.
Speaker 2 (03:12):
That's a darling idea
.
Speaker 1 (03:13):
I know, isn't it fun,
me too yeah.
Speaker 2 (03:17):
Yeah.
Speaker 1 (03:18):
I'm like, you know
I'm going to use it for an event
, but I got to plan an event andmaybe it would be my son's 16th
birthday, but we got a fewyears down the road for that to
happen.
But either way, you know so.
But yeah, so my question is foryou who is Hannah Riott-Powell?
Speaker 2 (03:40):
Well, I am a Midwest
girl for the most part.
My dad was in the military whenI was growing up.
So until I was eight we werekind of traveling all over the
world with the Navy, but then welanded in mid-Michigan, which
is where my parents were from,and I grew up in Michigan and
then I went away to school inAnn Arbor, southern Michigan,
and then moved back to GeneseeCounty and that's where I met my
(04:01):
husband and started out mycareer at a professional
development company for 13 years.
So I did all in-person trainingand then the company decided to
move the training online.
So I helped to transition allthe training from in-person to
online.
So I always tell people that Ikind of have a foot in both that
like kind of old schoolbusiness world where standing in
front of people and doing theface-to-face, and then a foot in
(04:24):
that like digital world.
Right Like now we're doing thevideo recordings and we're doing
the podcast and we but I alwayshave the appreciation for being
on camera and connecting inthat personal way.
So kind of a foot in bothworlds.
So I did that and then lastyear in 2024, I stepped away
from that role to start my owncompany.
So I founded GreenlightInnovation and what I do is I
(04:46):
offer high level executivesupport to small business
leaders, so people who arelooking for marketing support,
operations, project management.
What I tell people is thethings that you don't want to do
or don't have time to do andyou can't hire someone to do
full time as your right hand,second in command, I can come in
and do it for you on that kindof flexible basis.
And so that's been really funbecause I get to be in a lot of
(05:08):
different industries and with alot of different business owners
and really making people'slives easier, which I love.
And in my career before I workedwith a lot of contractors and I
saw the good, the bad and theugly and how that can sometimes
be.
You can get roped into thingsyou don't want or subscriptions
that don't end up beingultimately all that helpful.
So I really wanted to offerthat flexible experience for
(05:30):
people to have exactly what theyneed, how much they need of it,
be able to do it for as long ornot long as they need.
You know all of that the thingsthat small business owners are
really looking for help fromsomebody who's extremely capable
and that I can have theflexibility to have as much or
little as I need of it.
So that's been really, reallyfun, and I do a lot of the
marketing piece, so helpingpeople get their name out there
(05:52):
in their business out there, ofwhich they're very appreciative.
So it's been a really funjourney.
I also have my husband and Ihave two toddlers, so that was
like a big part of the steppingaway.
I could have that flexibility.
I have a three-year-olddaughter and an almost
five-year-old son who juststarted preschool this year, so
we've been on that rollercoasterride.
So I'm a working mom, I ambalancing all of that and I am
(06:16):
supporting other entrepreneurs,which I really, really love to
do.
Speaker 1 (06:19):
That's me in a
nutshell.
Speaker 2 (06:21):
I also have four
crazy pets.
Speaker 1 (06:24):
Four crazy pets.
Well, four crazy pets I knowwell, same where I am Now
there's a total of three dogsand I tell you when that trash
man comes it's like hold yourears because they all think they
can get to the trash man.
I like to get loud, I canrelate yes, it does get loud.
(06:44):
Now with your company.
So is it more just you, or doyou have a group of people that
are kind of contracted outthrough your company?
Speaker 2 (06:56):
So right now it's
just me.
So I support you.
Know everybody that all of myclients are working with me
directly.
I'm open to as I as I kind ofkeep having more clients come on
.
I'm open to you know, I thinkof it as like bringing in like a
gaggle of freelancers, but it'sagency style in a sense of like
you have that flexibility rightand however many hours in a
(07:17):
week you want to work with me,but I would just want to have
kind of like a conglomerate ofgreat freelancers that people
can choose from and still havethat flexibility and personal
connection.
The person that you're talkingto and working with and doing
the work is all the same person.
So right now it's just me,though.
Speaker 1 (07:35):
Well, that's cool
because you know, here you get
to work with those differentcompanies, like you said.
So you know, out of all thethings you mentioned marketing
operations, probably you knowsome secretary stuff what is
your favorite one?
I know mine would be marketing.
Speaker 2 (07:59):
I do.
I do truly love the marketing,but I think that the piece, the
piece that I find is mostfulfilling for me is the project
management, because if youthink about entrepreneurs, the
people who are running their ownbusinesses, a lot of times
people who've been doing it forsome years, like I've had
several people tell me in thelast couple of months, like
Hannah I'm about ready to closethe doors and like wrap it up
(08:22):
and be done, because I'm just sooverwhelmed by all the moving
parts and pieces, all the thingsI wake up in the middle of the
night thinking about so for meto be able to, to pull from them
all those parts and pieces evenif we're not addressing it and
like working on it today, buthaving them live somewhere um,
the amount of like, the way thattheir shoulders go down and
they relax when they realizelike all this information that
(08:44):
was in my head has now been putin somewhere, it has been
organized, it's ready andwaiting for me and if I have a
new like thing or a couple ofother things or things I think
of, they can just be pluggedinto there.
So once that system is set up,it's really just so rewarding
and helpful.
So I have to say that, like theproject management piece is
like a true love.
I do love the marketing too,because that's just like fun.
(09:05):
Design is fun, getting it outto an audience is fun, but I
really love helping people feelmore organized and more relaxed
in that organization for sure.
Speaker 1 (09:16):
Yeah, definitely, and
I can see where these companies
are going to be like what ablessing to you because you have
helped them immensely.
Like clear off their plates, sothey have more time.
Everything is time managementin a company and business.
So you know they're just tryingto see.
(09:36):
You know I want to do this andthat I know there was a company
I worked for but I was marketingbut also the newsletter.
He wanted to have that out allthe time, which is great.
However, it was such a pain tobuild at times and I was like
(09:57):
for me.
I was like, okay, does thislook good?
Does this look good?
Yes, let's make a change here,there, there, there.
But it was like what?
I was hoping the whole projectcould be done within a few hours
, but it always felt like itlingered and lingered and it was
like, okay, this is alreadysupposed to be out.
(10:18):
I want it out right away.
Speaker 2 (10:20):
So Well, and not to
mention, like I, the biggest
thing.
Well, and you know, this isrunning a podcast is like you
think of all these ideas like,oh, I'm writing this right now,
but maybe this would be good fora future one, or that would be
good for a future one, and weget really distracted by all
those thoughts whirling around,right?
and there's like if there'snowhere to put them.
That just like takes up yourlife, energy and your, your
(10:44):
focus and your ability to likedo the thing that's right in
front of you.
So I just find that when peoplehave the ability to like, okay,
I'm taking this out of here andI'm putting it in there,
there's like a huge relief thatcomes with that right.
And then when things end uptaking longer than you expected,
you're like it's okay, Like Ihave the.
I have the space of mind now todeal with it, because
(11:05):
everything else is in its place,Like everything else has a home
, which is really nice.
Speaker 1 (11:10):
You see, that is
really important.
I know the first thing when Ibecause I took a little break
from podcasting becausepodcasters do go through a
burnout.
I just got back but the firstthing I bought was a dry erase
board and I was like ABC,there's 13 places I'm
(11:30):
advertising.
So as soon as it gets uploadedto the world, of course they put
it on Spotify and YouTube andApple and iTunes and wherever
all these different places.
That's great, but what I do istake it to a next level.
So it's Facebook, it's LinkedIn, it's Linktree, there is a blue
(11:55):
sky.
Madron is new Pinterest, becauseyou can go straight to the
video.
People can share it as pins.
So YouTube go straight to thevideo, people can share it as
pins.
So YouTube, tiktok I think Ialready said YouTube, instagram,
threads I'm just likeoverwhelmed.
But as long as I have it listedA, b, c, d, e it becomes a
routine and it's like, okay,focus, nadine.
(12:19):
Because I know I've never beendiagnosed with ADD or ADHD or
anything like that, but I canget so distracted and I'm like,
no, stay focused.
This is what we do.
We upload, upload.
We made the short, get theemail ready for the client,
start putting the things inattach and then, before I even
(12:41):
take it to the Facebookannouncing, I have to make sure
that email is being sent out tomy client.
So you know, but I think,having that routine and the
energy to do it, I remembergoing how long does it take to
do all this?
It was 45 minutes.
And now all these new sites.
(13:02):
I'm like okay, I'm at likemaybe 55 minutes at the most.
Let's just get it done and Iwill turn my phone over.
For some reason, everybodyknows me and I'm just like don't
call it this time.
Speaker 2 (13:17):
Can't talk right now.
Well, oh sorry, go ahead, goahead.
No, go ahead.
Well, I was just.
It was something that you saidabout kind of that attention
deficit piece, and I alwaysthink that that's such a
hallmark of true entrepreneurs,right, is that you have?
Because you have those ideaspopping up all the time.
(13:38):
Like you are, you areconstantly in the energy of
creation and like moving forward, and then there's just the
other side of it, which is liketaking and executing and
finishing that Right?
So for somebody like you, ifyou're like I have, I have my
whole list and I can keeporganized and all of that, and I
just find that sometimes itgets people to a place where
they're like I love being inthat energy of creation and
(14:01):
thinking of ideas, and I wantthis person to come in and be
like boom, boom, boom, boom,boom.
Here's my checklist, get itdone.
Like here's a checklist, get itdone, and then I can keep
ideating and I can keep doing.
I always think of it as like thething that is, that is your
superpower, right?
Like you want to be in that,the most that you can be.
You want to be doing the thingthat's your true love, which is
(14:21):
often like thinking up new andfun and exciting ideas.
So I often think of theattention deficit piece as as
much as you kind of need peopleon your team or in your corner
who can then take and organizeand take all those thoughts and
put them in places and colorcode them like hello, I can help
with that, but you need to beable to be out doing that and
like doing the thinking andhaving that those creative
(14:42):
juices flowing.
I think so many times whenpeople try and like force
themselves, you know, into adifferent, into a different rut
and to get in that mode likehaving it written down is great,
but but so much power comesfrom you like living and staying
in that, in that creative zone.
So yeah it's just occurred to me, as you were saying, that, like
(15:02):
so many business owners arethat way.
Speaker 1 (15:05):
Yeah, I would see
where they would actually shut
down.
Or the classic move of an owneris oh, they're always like.
I see especially the men likehow am I going to get this done
and this done and this done?
And that becomes theirworryment.
(15:26):
And that worryment, of course,will cause stress, anxiety,
maybe even depression at timesbecause they don't feel
accomplished.
So it'd be up to like for yourcompany.
Yeah, you're going to beaccomplished.
Today.
You can put a smile on yourface today and know that things
(15:49):
that you want to done gotaccomplished and it's out.
You're done with it and I knowthat's going to be the best
stress reducer.
And you look at people's healthand mental health.
You're helping that part too,because that is very important.
They can go all different wayswith this, but your company is
(16:10):
based on a good pattern ofhelping companies.
Speaker 2 (16:16):
So one day, Thank you
so much for saying that, nadine
.
Speaker 1 (16:20):
Yes, so I mean, I
know for me I will lay down.
At night.
They had to give me sleepmedicine.
I was telling my doctor I cancreate like five different
companies a night and I wouldjust want to stay up and start
doing the marketing plan andlet's get it out and I go doc, I
can't sleep.
(16:41):
So back five years ago they putme on Ambien.
That was the biggest mistake ofmy life.
I just got off of it because Ilove the sleepwalk.
But, it did stop the creativeprocess down to where I could
sleep.
I'm on, happily, a new medicinewhere I don't sleepwalk, but I
(17:04):
found a new pattern in me andit's a good one.
I think it's positive because Idecided to write a book and I
decided to go take some courses,so I spend the first two to
three hours.
I wake up before 30 or five now.
The house is quiet, I can focusand it's my creative time and I
(17:24):
call it a gift to me, and thenI go to bed early.
I love that part.
Speaker 2 (17:30):
So Well, I love it.
You yeah that you said thatbecause it sounds like you're
kind of already.
I mean, one of the biggestthings that I always recommend
to people too, is that timeblocking, so doing it in a way
that makes sense.
So it sounds like you've gotyour creative time in the
morning for a couple of hoursand you're really dialed in on
that, but you're not trying todo that the entire day because
you know that you can't sustainit past those first couple of
(17:51):
hours.
You're going to do that at thestart of your day and then maybe
you're going to have your youknow podcasts and your
appointments all kind of chunkedtogether at a different part of
the day, and that's one of thebiggest things is to have those
the times chunk like that andthen to have your downtime, like
when you're done, at the end ofthe day.
Those are appointments that youkeep with yourself as well when
you shut down, so that thenyour brain can shut down, so you
(18:13):
can go to sleep.
It's easier said than done,because I think we all, if we
have our own organization'spodcast to run, businesses to
run, we are in some ways wiredto be on all the time, but it's
just not sustainable.
I mean, anybody who knows, likeyou, were talking about the
podcast or burnout before westarted recording same with you
know business owners it's.
You can only do so much for solong.
(18:35):
So, really like trainingyourself and and setting up your
systems for success is so socritical.
Speaker 1 (18:41):
Yeah.
Speaker 2 (18:42):
And then finding the
help so that you can stay in
those pieces that are yoursuperpower too.
But I'm glad to hear you have aroutine that works for you.
Speaker 1 (18:53):
Yeah, and shutting
down is very important at the
end of the day, when you call itquits.
I want to be done at six.
Make it six right, don't bendit backwards.
I know I will still have peoplefilling out the form.
Last night I took a me time.
(19:14):
I hung out with a friend and Imade him watch one of the
podcasts I did on dating and hewas intrigued.
He was like don't turn it off,I go, I can't watch me.
I don't know why.
That's the hardest thing, I go.
I don't want to hear me.
But he was like he enjoyed itso much.
(19:38):
But I noticed when I got homeyou know, of course I jump in my
pajamas.
I'm like laying down in bed atmidnight.
Somebody is like sending amessage going I'm filling out
the form.
I got it done and I was likeyou know people end up not
bringing it home but they'retrying to catch up on the extras
(19:59):
that would help benefit theircompany and I understand that to
a point.
But I feel like you know youshould be in bed right now.
You got another big day aheadof you, you know.
Speaker 2 (20:14):
Yeah, it's hard, I
think, since we've gotten into
that, especially COVID, withlike everything being so digital
, and so my husband's in thecorporate world and he's the
same way he said it used to besuch a set day, like your
workday is set and you havethose hours and you go in and
then you're done and then youdecompress and then that's it
(20:34):
until the next morning.
But those lines have reallykind of such they blurred so
much now that we're all used tobeing online and different time
zones and all of that too.
So we are having to be really,um, really mindful and
intentional about having theboundaries, because you have to
almost.
It's almost this like uh, actof uh what's the word that I'm
(20:56):
thinking of?
Um, you're almost like one ofthe the Looney Tunes ones, right
, like oh, so outside of thenorm, if you are the one that
has like your day and it ends ata certain time and then that's
it and you're cut off until thenext morning.
But you know it's the worst notgoing anywhere.
It's going to be there when youlog in the next day too.
So, yeah, that's just a mindful,intentional piece and not
(21:19):
always easy to do, not alwayseasy to do, but you can.
Only you can only go for solong without again kind of
another, another plug forgetting some help for your
business right?
Because you can only go for solong and it's not sustainable to
keep up that pace, to keep upthat level.
It's not sustainable forbusiness owners to do everything
in their business, especiallyas it grows.
(21:40):
You just can't do that forever.
You know you have to startdelegating and giving to other
people too, so that you can keepprotecting, like it's sacred,
the downtime, yeah, yeah.
Speaker 1 (21:51):
Now, have you ever
gotten to a point so far,
running this company, you'relike, oh, I need to clone myself
because I know that issomething that I would go
through, where the companies Iworked for, like, I even felt
guilty taking a 15 minute break.
I felt I was short.
It was the weirdest feeling andI never knew how to explain it.
(22:14):
The last company why do you nottake the full 15?
And I, you know, that was agood question for me because I
felt that I was taking time thatI really didn't need away and I
wanted to bring more to thecompany.
And it was just who I am as aperson, had nothing to do with
(22:37):
following the rules and stuff.
I know there's other peoplethat would oh, I'm great with
the 15.
, I'm going to take the full 15.
But to me, I think it's justbecause I've ran my own
companies before.
No, no, no, no.
Time is of the essence.
Let's get back to work, yeah.
Speaker 2 (22:56):
I mean for me it's
one of those things where it's
really interesting, like when Ifirst started the company, of
course you're, at least for me Iwas at the beginning of it and
I had so much energy, excitement, momentum, like all these ideas
, and I was, I was notpracticing what I preach at that
point, right, so I was workinglate and I was working on the
weekends and I was working allthe time and at a certain point
(23:20):
I mean I can speak fromexperience because then that was
no longer sustainable for me.
But what was interesting is thatwhen I kind of dialed it back
and was like I will work duringthese set hours and then I'll be
done in the evenings and I'llbe done on the weekends and I'll
be, you know, be shifting mybrain out of that work mode into
that present, like family mode,even though I was working less
(23:41):
hours, I was able to get moredone in that time.
Less hours, I was able to getmore done in that time.
I I forced breaks on myself by,you know, like having I
scheduled them in throughout myday because it's otherwise I
won't do it.
And to be able to eat and dothose kinds of things too.
But yeah, I definitely I havehad that where I was like
(24:02):
rushing toward the burnout andthen I'm like, oh, look at me
now, though, I'm doing lesshours and super intentional
about it, but I'm able to get awhole lot more done because I
can come back in rested, becauseI am taking my weekend.
Now when I have those likeentrepreneurial thoughts and
like, oh, what about this idea?
What about this idea?
What about this idea?
My, my thing is, I'll juststick them, I'll just email them
(24:23):
to myself, I'll just stick themsomewhere.
I'm not going to sit down and dothe work, but I'm going to fire
it off real quick so that itcan all live in a place that I
can come back to and againhaving that system and that
management of it.
So it lives somewhere, like,even if I'm not going to do
anything with it yet, it's goingto live somewhere until I
decide yes, yay or nay.
So that's kind of my way aroundthat.
But yes, I have been therewhere the train was off the
(24:47):
rails and we had to rein it backin Exactly Now.
Speaker 1 (24:52):
I know if I was
running this huge, big,
successful company and I plannedthis, maybe because I'm so rich
right now right, let's say athree-week vacation and I knew I
was going to be out of theoffice.
Of course I have my employeesworking there, I have management
there, but I feel like I wouldwant to hire you to overlook
(25:19):
that stuff too, make sureeverything is getting done and
work on a few projects.
I think that would be good forbusiness owners when they are
planning vacations, to come toyour company and say, hey, be my
backbone.
You know, just kind of makesure things go flow and I want
ABCD done.
(25:39):
You know, here are the bulletpoints credentials.
You know, this is what I need.
And then you go and you runwith it here are the bullet
points, credentials.
This is what I need.
And then you go and you runwith it.
They get to enjoy theirvacation sitting back having
that nice drink at the beachgoing I'm in heaven now.
Speaker 2 (25:58):
I'm visiting it now.
Nadine yes, I actually have oneof my clients is actually
planning well in advance.
They have a vacation coming upthis summer and that's part of
it is like what is it going tolook like?
That I can jump in and do Noteverything that they can do,
because I'm not an expert intheir industry, but there are
parts of it that I can do.
So they're not coming back to atotal influx, right?
(26:18):
So it's like oh, instead of thefull intake sessions, how about
I can do partial ones or thingslike that?
So helping them work through,so those creative solutions that
maybe you're right, the rest ofthe team has what they're
responsible for and what they'reworking on and doesn't have
that like bandwidth and time andenergy, for that is where green
light can come in and help aswell.
Absolutely, yeah, kind offlexibly, for whatever they're,
(26:40):
whatever they're needing.
So I love when people tell methat their lives are easier
because of having worked with meYay, now, I've been teased
before because I've for my show.
Speaker 1 (26:54):
I wanted to either
get an intern to help out, like
for some of the emails, and helpwith the promotional stuff and
everything like that.
Because people go oh my gosh,nadine, you're so busy and you
do it all.
Don't you get stressed?
Do you ever get run down?
I'm like, of course I do.
And I had one person say, well,if you had that intern and they
(27:17):
were doing it all, would you belooking at everything they did
and trying to correct it?
And I go, maybe.
And they're like you're stillworking, nadine, you don't need
to intern right now I was likeyou are so right.
Yeah, it was like because youknow, bringing on somebody to, I
(27:42):
call this my baby becausebefore podcasts were even a
thing, I started a companycalled Wedcast.
I had my own videographer.
We would go out and docommercials, but that was
expensive and it wasinterviewing people in the event
industry about their companiesand getting a word out and I was
(28:02):
going to put it on a platformto have all these different
interviews.
But when podcasts, I had toleave that behind.
It was so expensive.
Podcasts were a thing I was likeokay, well, maybe I was a
little hesitant and I wasteaching people how to get away
from abusive relationships, andI'll never forget this.
(28:23):
One person wrote hey, I thoughtyou made this a remote show or
something.
And I go no, I only do it herein Texas, it's in person.
Oh, what a bummer.
I really needed your help.
And I was like, and it justopened my eyes here, everything
started to fall apart.
(28:44):
Know, I hear this from thisperson, this and this?
And I'm like do I have time toopen it up to the world and do
this again?
I mean, back many years ago itwas just meetupcom was getting
formed and um, I joined theevent planning meetup group, but
they kept getting canceled.
(29:04):
And then then they were likeokay, we want organizers to run
these so people can come.
And they were like will you bethe organizer?
Nope, nope, nope, nope.
And then I was like why?
isn't anybody picking up and Idid it, and I did it for eight
years and then I handed it offand I was like I was proud of
myself.
Speaker 2 (29:26):
And I think you hit
the nail on the head.
I can just hear as you speakabout it how much you care about
it.
And yes, it's true to thelittle nugget that you said
about people who are running andstarting their own thing.
And doing this from a placethat they deeply, deeply care
about.
Right hand over the reins oreven let go of them a little bit
(29:48):
to somebody else is incrediblyhard.
So that's, I think that's why Ihave the passion for the
project management and thecommunication, Like.
There is nothing that I do withmy clients that they're not
having eyes on.
It's why we have the cadencethat we do.
It's why I meet with them everyweek.
It's why, even if I've beenkind of doing similar tasks for
(30:08):
them for a while, they stillhave eyes on it and sign off on
it and it's kind of built intothe process because I am not
wanting to it's.
It's a, it's a hugeresponsibility to take on
somebody what they care about sodeeply and continue putting it
out in the world and andcontinue adding to that and and
(30:30):
expanding it.
It, you know it has to soundlike them, it has to feel like
them, it has to be not justapproved by them.
But like, oh heck, yes, Like Ilove that.
So there is a real element tolike the cadence, the
communication, theresponsiveness and that
executive next level that's soimportant.
(30:51):
Responsiveness and that letthat executive next level that's
so important, you know, becausepeople tell me all the time I
hired this person to do this orthat or the other thing and I
just had a horrible experiencewith it.
And there are people who arejust starting out and maybe
haven't had that experience, orhaven't worked and had a career
prior, or haven't had theexperience supporting people at
that executive level, um and andand I know that people get
(31:12):
burned.
So it's a big responsibilityand one that I don't take
lightly.
So I hear you on that, I seeyou on that.
You're not alone and caring sodeeply and not wanting to give
it up because I get it.
Speaker 1 (31:24):
It's hard, when you
have that passion.
Speaker 2 (31:26):
It's a hard thing to
do.
Speaker 1 (31:27):
Yeah, it's very hard.
Yeah, it's very hard.
And handing off stuff is hardWith my company.
When I just let it be and saidI couldn't afford this,
unfortunately I had to witnesssomebody say, well, I'm going to
(31:48):
do the same thing she did andI'm going to make it work.
And it felt like say, well, I'mgoing to do the same thing she
did and I'm going to make itwork, and it felt like stealing.
I was like God, this is.
But I couldn't do anythingabout it at all and I was just
like I remember I just left itin prayer and said God, you know
, this is my baby and mycreation.
Why would somebody come and tryto take it away and tell
(32:11):
everybody that it was theirs andit's all them?
Well, I watched them notsucceed at all and you know I
was like quietly in my head okay, we got this, you know.
So I'm just happy.
Life circled around, it cameback and now I'm over 200
(32:35):
interviews.
You know it's been a year and ahalf and I'm just so proud of
myself because I knew what Iwanted to do and got there.
So, but really, really quick.
Speaker 2 (32:50):
I just was going to
say you're providing such an
amazing opportunity to peopletoo, to get their word out there
and have the opportunity to beinterviewed, so thank you for
that.
I appreciate it.
Speaker 1 (33:00):
Yeah, thank you we
all work hard in this world.
It doesn't matter if it'spodcasts authors or therapists,
or even business therapist oreven business.
And then, like I'm calling youalmost, like I call you the
business runner, coach, person,mentor too, Like you carry all
these names, You're forced to bereckoned with, so you should
(33:25):
get some raises from thosecompanies that hire you too.
So make sure you get invited toall their corporate parties at
Christmas time.
All right really quick.
I wanted to go into our nextsponsor and that is going to be
Snap Bands.
I have a Snap Bands on rightnow.
It's this lovely littlebracelet.
(33:46):
My mantra word on my band sayshope.
They come with different mantrawords.
You got hope, you got faith,you've got love, peace,
fearlessness.
So there's so many differentones.
They come in all differentcolors.
Now, what makes this band sounique?
(34:07):
The back has this elastic thatyou would pull out and just
thump against your wrist.
It sends a signal to the brainto help you process if you're
having any anxiety, depression,ptsd, no matter what it is.
I know I use mine for sleep too, but when you do that little
(34:29):
tuck, I always say a littleprayer with it, and I'm going to
use this as an example.
When I go to the hospital, I'ma hard stick, not because I'm
not drinking water, it's justthat my veins are terrible,
they're deep and they can neverget me and it feels like eight
times.
Oh, we found one and I'm like,I'm like feeling so weak by then
.
We found one and I'm like, I'mlike, feeling so weak by then,
(34:52):
but definitely I'm like well, Ihope and pray that they find my
vein the first time around, andso it helps me calm me down.
I don't want to have full, fullanxiety over about the process
of trying to find a vein.
So I've been wearing mine foralmost a year and a half close,
(35:14):
maybe it's been close to twoyears, but I love it.
I love it and you know, withall proceeds they give a portion
to those organizations andcharity things that help people
with the depression and anxiety.
As I mentioned, one of themantra words is faith.
Now that is a new one.
(35:35):
So when you go onto theirwebsite and you put in the code,
you can put KHA for keep hopealive, and it will give you the
word faith and you can choosewhatever color you want as well.
Now to find out moreinformation about snap bands,
I'm going to spell it out too,but go to wwwsnapbandscom.
(35:56):
Spell S-N-A-P-P-B-A-N-D-Zcom.
All right, let's get back to it.
Speaker 2 (36:07):
And they're super
cute, let's get back to it.
And they're super cute, theysaid and they're super cute.
Speaker 1 (36:15):
They are I love mine
and people like I have a Pandora
on too.
They were like, why do you weartwo?
Well, I go.
They both have meaning.
I mean, if I wanted anothersnap band I'm putting on the
other end of the Pandora.
Speaker 2 (36:29):
Yeah.
Speaker 1 (36:33):
Stacking is a thing
too.
Those yeah, I've seen all thosedifferent companies that do the
stacking and I have, um, Ithink it's called like boho.
It's for the apple watch and itlooks like a bracelet.
I love it.
I was just like the Like.
The stacking is very cute, somake it a comeback this year,
but definitely.
Speaker 2 (37:09):
So, as far as taking
this to the next level for 25,
whether it's going to besomething like a book or a
podcast or something to be ableto connect with more people
online, because you areobviously giving so many people
a platform, I love the podcastidea.
Currently, what I do is on mysocial media on Facebook and
Instagram, every week, week Ishare free marketing tips and
(37:30):
free tech tips, and so right nowit's just building that
community and kind of seeingwhat's next.
But I'm just going to continuemeeting new business owners,
seeing what they need andhearing from them, and possibly
one thing I have done a littlebit this year is some workshops.
So thinking about, you know,some online workshops and topics
that would be of use, maybelarger webinars for business
(37:51):
owners.
That is probably going to be inthe very near future for
Greenlight Innovation.
Speaker 1 (37:57):
So that is so good
and, you know, having those
future goals and mapping it out,that's the fun part for, like,
I feel a lot like you because,yeah, it's just the thrill and
the joy and I have gratitudetowards it.
Like you know, whateverbusiness we get, even when I was
doing photography, I remember Iwas so happy and blessed to get
(38:21):
that client and as I would bedriving to go to their photo
shoot, I made it a point toalways pray in the car over the
people who are going to be there, over my clients, and just say
this is going to be a great,phenomenal photo shoot.
I kind of let God guide me andmy eyes do speak volumes when I
(38:45):
was doing the photography.
I've been a photographer over20 years doing documentary life
models.
I have this even higher properRossi for people magazine
through a different company,yeah so, and then I you know I
didn't watch much of thebachelor but, um, when Juan
(39:08):
Pablo and I think the guy's namewas Tim from Fort Worth or I
forgot his name the first seasonthey were on, they got like
booted off but they had a bigparty in Fort Worth and they
were like would you be thephotographer?
There's expected 500 womencoming and I'm like whoa, 500
(39:29):
women.
I was like, okay, it was sofunny, I got my own security
guard, I got my own chair tostand on and you know, you just
sit there and you see all thesepeople coming in introducing.
Oh, I got to meet you andeverything and it was fun for me
because I was standing uphigher.
(39:50):
But getting to just-.
Speaker 2 (39:53):
Isn't it funny, all
the-.
Speaker 1 (39:55):
Yes.
Speaker 2 (39:56):
All the different
stories and like the different
life experiences, and then youget to hear your guests come on
and tell theirs.
I mean it's just like all thestories just go out into the
world in a giant way.
It's so fun.
Speaker 1 (40:10):
Yeah, and they were
like Nadine, we need you over
here.
So that meant I had to get offmy chair and move the chair and
security guard.
But it was so ironic.
Juan Pablo did hear that theyneeded me to move, but it was so
funny.
He grabbed my hand to help medown and I was like uh-oh, I
hope nobody of these girls getmad at that, but it was so funny
(40:33):
and I just really appreciatedthe help and everything.
I wasn't asking for help, butit was just the gesture.
It made me feel good.
But being out there in publicand loving to help people, when
it shows it shows that you havethis caring heart and you're
(40:54):
actually caring about thecompany that you work for and
you want to provide them thebest.
So, but working solo like this,I think it eliminates the
pressure.
It eliminates if there's anymicromanaging going on.
It eliminates any of the extrastresses that come with a daily
(41:17):
job too.
To give us more of thatcreative edge to go out there.
And I want to say I'm a builder, I build on that For me and my
personality type.
I did a disc test.
I guess I'm considered what iscalled an I.
(41:38):
I'm the bubbly, outgoing,creative one who just wants to
go present all these differentideas and run with it.
So if I'm going, like in myterm, backwards, it makes it
really hard for me to even focuson that kind of stuff and
getting the job done.
So I'm the go-getter and I betthat's how you are too.
Speaker 2 (42:01):
So it's like one of
my favorite quotes about
business is like it's not thatyou have to know exactly what
the right thing is, or think itover, overthink it, it's just
moving, continuing to move andmove fast, right, like if I'm
going to fail, I just want toknow right away.
I'm going to try it, see how itgoes.
Nope, back to the drawing board.
We're going to try this thing,this thing, this thing.
(42:22):
I'm just going to keep movingfast.
So that's one of the thingsthat I love that keeps me going
in my business.
Right, I'm just going to keepshowing up to things, keep
trying different things.
This is actually my firstpodcast, so it's like, okay,
we're going to try podcasts andsee how that goes.
I'm a little late to the gamethere, but it's just been so fun
so I love it.
Speaker 1 (42:42):
Yeah, I remember last
year when I was working, I
noticed websites startedcreating the link for podcasts.
We've been on and I was like,okay, and there was all the talk
of AI coming.
And so right then, and therelast year, okay, nadine, we're
(43:04):
going to do AI courses, whichI've started.
I've got three down and I'mjust like, okay, I didn't know
this was really out.
So I'm learning stuff right nowtoo that I can put on my resume
.
I don't know if you can attachcertificates to your resume, I
would love to, but it's justthose little things.
(43:24):
But seeing that and going, okay, I got to use this to move
forward in my marketing strategy.
You know plan of how I'm goingto bring business in and I
always have asked why choose me?
And I'm sure with anybusinesses out there, it's like
(43:46):
what makes you different fromother people, that you can sell
your specialties and what yourgift is and really it is a gift
and how well you accomplish it.
So, yeah, so with the podcast.
Speaker 2 (44:02):
The powerful thing to
be able to set yourself apart.
Speaker 1 (44:04):
Yeah, yes, with the
podcast it does take over a
majority of your life.
So what you're doing, you havea lot on your plate.
I will keep bringing you backand I could do your interviews
and everything, but it is a lotof work.
So, yeah, definitely.
Well, I'm so happy for you andI want to make sure our
(44:28):
listeners, if they wanted tocontact you to hire you or to
see what was going on, or maybeif you did coach in one-on-one
sessions, you know how can theyreach you.
Speaker 2 (44:43):
Yeah, so I will share
the link with you, nadine, to
share kind of with the podcastepisode.
I have a five-minute surveythat you can fill out and it's
just a little bit about yourbusiness to help me get to know
you.
And then you'll hear from mereaching out about a
complimentary, just consult sothat we can talk about your
business and talk about yourneeds and see if it could be a
(45:05):
fit.
So I have that five-minutesurvey and also my website is
hannariopellecom, soH-A-N-N-A-H-R-I-O-P-E-L-L-Ecom
and the surveys.
On there you can learn allabout Greenlight and what we do.
And, yeah, I would love to hearfrom your audience for
whoever's interested in gettingsome really world-class,
high-level support.
Speaker 1 (45:26):
That is so cool, I'm
so happy you're on our show and
everything.
And I used I gotta say used tofollow and be a fan of Go Blue.
Speaker 2 (45:40):
Oh yeah, I know it's
been an interesting few years.
We've had peaks and valleys,but yes, forever Go Blue.
Speaker 1 (45:47):
Forever, go blue, go
blue.
Yeah, when I was married thefirst time, he was a big
Michigan Wolverine fan.
So I did get to visit Ann Arborand I loved it and we stayed at
this hotel.
It was connected to a mall andI was like, oh, this is the
coolest thing ever.
And but I will never forget Ihad no problems at the time.
(46:10):
I went to the bathroom, I leftthe camera with my husband and
when we were leaving I went intothe mall and I said, hey, I
developed the pictures.
I want to look at them when weget on the plane.
And he was like I got to tellyou something.
Are you sure you want to lookat all the pictures?
And I'm like, yeah, whywouldn't I?
(46:30):
And he's like, oh, I didsomething.
And I was like, and I was goingthrough the pictures, he had
somebody else take my camera sohe could take a picture with all
the cheerleaders.
I was like you think I'm gonnabe jealous over this.
Good for you.
Why didn't you let me take thepicture?
Speaker 2 (46:49):
That's funny.
Speaker 1 (46:51):
Yeah, they have a
good cheerleading crew.
Yes, definitely.
Well, I definitely want tocatch up with you after a year
from now.
So follow up.
I will get everything postedonto our site.
Remember you can go towwwkeephopealivepodcastcom to
(47:11):
view all our episodes.
We finally did it.
We are over the 200 mark.
I'm so excited, so, yay.
It's like, oh, balloons andeverything.
But if you would like to be aguest or like to leave us a
message, when you're on thewebsite to the right there is a
little place mark that saysleave a message, so you can
(47:34):
leave a message for Hannah.
I'm like sure she gets it,we'll answer.
Do those follow-ups?
We do have a new group onFacebook for VIPs, so everybody
who is getting interviewed has afree membership to this, and
the people who sign up will begranted all their special
(47:54):
promotions and everything.
So you got to check that aswell.
But other than that, whereveryou find your podcast, you'll be
able to find us.
And until our next show, loveand light.
Bye-bye, guys.