This episode, the PR professionals at Androvett gathered around the mic to talk Crisis Communications.
Listen as our team details why you shouldn’t wait until there’s a problem to deal with before putting a plan in place, with real-world examples of how companies and entities could have handled certain situations a little better. We break down what went right and what went wrong - from a communications standpoint - in #KateGate, the Baltimore bridge collapse and others.
We also offer a few tips:
- Assemble a dedicated response team. Identify everyone’s role and what their tasks will be.
- Plan ahead. What problems could you face in the future?
- Assess possible risks. Learn to identify problems before they become problems.
- Practice, practice, practice. Put yourself and your organization through the drill.
Of course, you can’t plan for everything. However, creating a strong framework will ensure that your response is measured, your message is credible and that you’re able to put your stakeholders at ease, even when the unexpected happens.
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