March 12, 2024 • 41 mins
In this episode of the Ketones and Coffee podcast, host Lawrence discusses the ketogenic and carnivore diets, focusing on the importance of organ meats for a healthy lifestyle. Lorenz welcomes special guest Alex Rhodes, CEO of Humanimal, who shares her personal health journey from struggling with obesity, nutrient deficiency, and a traumatic grand mal seizure, to discovering the carnivore diet and the powerful impact of organ meats. Rhodes' journey inspired her to found Humanimal, a company providing nutrient-dense organ supplements to promote holistic wellness. The conversation covers the nutritional benefits of organ meats, Rhodes' motivation for starting Humanimal, her approach to helping others integrate organ meats into their diet, and her vision for Humanimal as a source of support for people seeking a healthier lifestyle.
00:00 Introduction and Welcome
00:16 Introducing Special Guest: Alex Rhodes
01:37 Alex's Health Journey and the Impact of Diet
03:46 The Power of Organ Meats and Overcoming Health Challenges
08:53 The Carnivore Diet and Its Impact on Mental Health
20:45 The Birth of Humanimal: A Company Focused on Wellness
26:13 The Benefits of Organ Meat Supplements
34:55 The Future of Humanimal and Closing Remarks
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
lorenz-_1_03-05-2024_120429 (00:00):
Hey guys, welcome to the ketones and
(00:01):
coffee podcast where we talkedabout creating a sustainable
healthy lifestyle through theketogenic diet.
I'm Lawrence and I'm so gratefulto have you joining me on this
journey.
Every week I bring in guests tohave the knowledge and
experience to help you on yourown journey to a better health.
I'm so excited for this guytoday.
We have a very special guestjoining us.
Alex Rhodes.
Alex is the CEO of Humanimal, acompany dedicated to promoting
(00:24):
holistic, Wellness throughnutrient dense organ supplements
with a passion for health andwellness.
She has spearheaded humanimousmission to provide high quality
supplements while fostering amindful and purposeful
lifestyle.
Her unique journey anddedication to wellness have
inspired countless individualsto prioritize their health from
(00:46):
the inside out.
Alex Rhodes, welcome to theketones and coffee podcast.
squadcaster-h0c7_1_03-05- (00:51):
Thank you.
Thank you for having me, Lorenz.
What an introduction.
lorenz-_1_03-05-2024_120429 (00:56):
Of course, of course.
I mean, I it only right.
The CEO of Humanimal and youtalk about the, you know, these
organ meat supplement.
That's interesting to me.
Well, like, like I said, beforewe went live, I'm on a carnivore
diet and I mean, I'm not anorgan guy, but I try to eat
liver once in a while so I won'tget deficient in nutrients.
(01:17):
And I know the significance oforgan meats.
In fact I teach my clients to doa nose to tail approach when it,
when it comes to the carnivorelifestyle.
Your mission, driven by yourstory.
I want to talk about that.
Can you share that story and howyou got into.
Your lifestyle today.
I know you have a such anamazing story to tell us and how
(01:41):
you transform your, your lifeand then founded your company,
Humanimal.
Can you tell us a little bitabout that story?
squadcaster-h0c7_1_03-05- (01:52):
Yeah, for sure.
So it's kind of a, it's kind ofa long story, but we're
lorenz-_1_03-05-2024_1204 (01:58):
we're here for it.
squadcaster-h0c7_1_03-05-202 (01:59):
My health journey really started
when I was in high school.
When I was a child, my parentsdivorced which was super
traumatic for me.
My mom wasn't really involved inmy life until, My later years by
later, I mean, you know, 18, 19years old.
And so throughout that period, Ireally turned to food as a
coping mechanism.
(02:20):
And.
In addition to that, I think Iprobably was nutrient deficient
cause I lived with mygrandparents most of the time
when I was a kid.
So we were kind of always backand forth with prepackaged junk
food, you know, some bologna,you know, everything that was
just highly processed and, youknow, had high sugar contents.
(02:40):
And so into my.
adolescence, I was about ahundred pounds overweight and it
really caught up to me when Iwas in high school.
And I really started feeling theeffects, like the emotional
effects of just beingoverweight.
I got made fun of, which wasvery emotionally traumatic at
(03:02):
that time.
And so I kind of came to thispoint in my journey where I was
like, I either do surgery To getthis weight off.
And, you know, my dad was like,we can do it.
I want you to be happy.
I want to support your journey.
Or, you know, I could do itmyself.
And so there was somethinginside of me.
I was there the night beforethis.
(03:22):
I can't even remember some kindof gastric bypass situation,
sitting in the hotel roomthinking, have I really done
everything that I can do?
You know, truly.
And I mean, I was probably 14years old.
And that was sort of like theiceberg, like the tip of the
(03:44):
iceberg that started it off forme.
So I went home, started seeing anutritionist, went on to lose
some weight, and kind of didthis yo yo thing, standard
American diet, standard weightloss diet.
Until I started bodybuilding in2021, well, actually 2020.
And so throughout that process,I kind of honed in on my diet.
(04:07):
My mental health still wasn'tgood.
So part of my mental healthjourney is I struggled hard with
dissociation.
So I would pretty much, not onlyfood was my coping mechanism,
sugar specifically, butdissociation also was my coping
mechanism.
And so I think sugar in and ofitself would make me feel
something, you know?
(04:27):
And so I was so absent anddevoid of emotions that I sought
out sugar to just feel comfortand feel held.
And so through that period I hadhad some health issues going on
in the background, likehypothyroidism and anxiety.
And so I ended up in 2021,having a grand mal seizure in
(04:52):
the middle of Tulum, Mexico, andwas in the hospital for three or
four days.
And from that point, I feel likeI was like, wow, nutrition
system has really failed me.
You know, like, in the moment Ididn't know that, but now
looking back, like, that waswhat I was feeling.
(05:14):
And so it took me, you know, Ifeel like a few months to just,
like, reintegrate to life.
But in those few months, Ireally noticed This like intense
craving.
And when I, for the first yearafter my seizure, all I ate was
ribeye and vanilla milkshakes.
(05:37):
And I know that that soundscrazy, but I mean, that's all I
wanted.
I would not eat anything else.
And I did that for that, thatyear or six months to a year
after that seizure.
And then I ended up meeting agirl in Tulum, Mexico.
I know this is a long story.
(05:58):
I apologize.
I met a girl actually, sorry, inSan Miguel de Allende, Mexico,
while I was living there and Iremember seeing her face and she
was just, you know, Sovivacious, you know, she just
had this like dewy glowy skin.
And I was like, I want to belike that girl, you know?
(06:21):
And so I ended up sitting downand having a conversation with
her and she was carnivore.
And so at that point it kind ofstarted clicking, you know, I
started making the connectionsbetween like, I just had this
seizure.
Right?
Probably because I was devoid ofnutrients, I was on prescription
medication and all of these,like, standard American factors.
(06:45):
And then I met this girl, andshe was like, Oh, I'm carnivore,
and I just eat steak all thetime.
And I was like, Oh my gosh, thatmakes so much sense.
Cause I just crave steak all thetime.
And I did post seizure all ofthat time.
And so she really was thisturning point for me and my
journey.
(07:06):
And she came over to the house.
She, we cooked together.
We got, we went and picked upraw milk together and I kind of
started this more animal based.
I was still having fruit.
At that time.
And but the biggest thing thatshe showed me was eating organs.
And so she came over and wewould eat raw liver every day.
(07:31):
And, you know, of course Ithought it was gross, but I was.
Also at the time progressing.
So the first day I ate it, Ifelt okay.
The second day I ate it, I waslike, wow, I feel like some
energy, you know?
And then the third day I ate it,I started to get anxious when I
took my thyroid medication and Iusually would take it at night.
(07:55):
And so I would be up like allnight just with anxiety.
And so finally it clicked onlike the fourth or fifth day
that it was my medication makingme anxious.
And so I started tapering downmy medication and ended up
getting off my thyroid medswithin like a couple of weeks.
I actually think it was within aweek, but I don't want, I don't
(08:15):
think anybody should, you know,just completely cut their
medication off.
But that was just part of mystory and what my body was
telling me to do in that moment.
And so from that point forward,I just really knew that Oregon
meets were like, so powerful,you know?
And so even after, even afterthat, not only did my physical
(08:40):
health improve, but like mymental health, I started
connecting with people again.
I could produce tears again.
I could, you know what I mean?
I could like live in the worldand be happy.
lorenz-_1_03-05-2024_120429 (08:53):
No, I actually had a major
depression like six, seven yearsago and when keto, it got
better.
But then when I went carnivorelast year symptoms of depression
all went away.
So I, that's actually why Istarted the The podcast is
because I want to reach out topeople cause I don't really, I
(09:13):
don't want to go on Google, youknow, just researching stuff.
I know there's a lot ofmisinformation out there, but no
just connecting with people likeyou that had the same, you know,
success story that I did.
is really, you know, validatingfor me.
Also what, what I want to askyou about when you said you said
it made sense when, when youwere craving steak at that time,
(09:35):
what did you mean by that?
I thought maybe I missedsomething.
squadcaster-h0c7_1_03-05-202 (09:39):
Oh no.
So the, the girl who wascarnivore that kind of
introduced me to the lifestyle.
She, when she kind of startedtalking about what it is that
she ate, which was basically atthat time, raw milk and steak.
And in my head, it, it just kindof clicked for me.
I was like, Oh, it was never thesugar.
(10:01):
It was the dairy and the steak.
lorenz-_1_03-05-2024_1204 (10:03):
Yeah.
squadcaster-h0c7_1_03-05-20 (10:04):
You know, my body was just craving
it.
Like I, I really wouldn't eatanything else.
For at least six months and Ithink I maybe started slowly
incorporating a couple of otherthings But that's like kind of
when the I guess you knowThere's always this time in your
journey and I'm sure you havehad many of these moments where
(10:26):
it's like this huh.
It finally clicked moment or youhear a piece of information and
you're like, Oh my gosh, that isit, you know?
And so that was definitely oneof the feelings that I had in
that moment.
lorenz-_1_03-05-2024_1204 (10:41):
Yeah.
And it feels like when you, youknow, I always talk to people
about this when, when they say,Hey, you know, your diet's very
restrictive.
Yeah.
Well, a lot of people who are oncarnivore or keto diet, you
know, if you're in ketosis, alot of these people have
suffered and had been failed bythe conventional medical system,
(11:04):
the traditional medical system,conventional way of treating
disease, they've been failed andYou know, like in your
experience, you, you're luckythat you found somebody you
connected with and, you know,her story resonated with you and
it's the right timing that youabsorb that information and
(11:25):
sometimes it's the collection ofthose variables that You know,
suddenly it clicks, right?
And it seems like you have thatsame that same you know,
epiphany for lack of a betterterm, right?
It's, it's, it's, it feels thatway, right?
squadcaster-h0c7_1_03-05- (11:44):
yeah.
No, it truly does.
And, you know, there have beenso many times throughout my
journey that I, I have justthought to myself, like, Oh,
this isn't working for me.
Or, you know, and I feel likethat's, some of it's food
patterns from the past, some ofit's just, you know, modeled
(12:06):
behavior that you, You know,aren't real, like really willing
to give up yet.
And some of it is, you know,just like, I think your brain
holds you back.
Right.
Like there are some just thoughtpatterns that you can't get
past, whether it's anxiety,depression.
So, you know, if you're highlyanxious, maybe like something's
(12:26):
off or when you're depressed,it's like, Oh no, you know,
Nobody's going to love you ifyou don't, like, you know, if
you don't eat the cake at thefamily get together, you know,
your mom's, you know, whateverit is.
But you know, like I, I lookback and I'm so grateful that I
never quit.
lorenz-_1_03-05-2024_1204 (12:44):
Yeah, no, absolutely.
And again, you had that perfectmoment when you're ready to, you
know, Absorb that informationbecause, you know, if any other
time you met that girl and, youknow, it wasn't the right
timing, you wouldn't be able to,you know, process that, right?
(13:05):
You would be, Hey, what, whatthe hell is the carnivore diet?
Right?
I mean, that's so restrictive.
Like, why would people do that?
Right.
And for people, for us in it,it's freedom, right?
It's not, it's not aboutrestriction.
And if you're somebody who.
You know, got off medicationsor, you know, the relief
symptoms of depression,depression can be really
(13:25):
debilitating, right?
You can't get out of the house.
You're, it's just these youknow, intense, irrational fear.
Sometimes my experience,irrational fear, I couldn't even
get out of the house six yearsago, seven years ago, I was just
this fear, right?
But then you, you don't thinkthat it would be the food that
(13:45):
you're eating, right?
And for you, it started with theenvironment too, like everyone
else, it starts with theenvironment.
And when, looking back now, wecan say we were, we were
trapped, right?
We, you know, obviously youcan't pick, you know, the people
around you, your environment.
That's why when you look atpeople now and they're
(14:06):
suffering, you see themsuffering.
But it's, it's literally staringthem in their face.
It's really, really right infront of them and what's, you
know, really causing the issuesfor them, but then they fail to
realize it.
And they're not ready to acceptthat information.
It's really hard for, for, forme to look at these people and
(14:29):
can't even do anything.
All you can do is just when theyask you, Hey, yeah, this is what
I did.
And I, you know, I relieved mysymptoms of depression and
that's really all you can do.
You can't really push you know,tell people what to do, right?
At the end of the day, you know,again, if, if they, if they, if
they're not ready, they're notready.
(14:50):
I love that.
Hang on one second.
squadcaster-h0c7_1_03-05-20 (14:54):
Oh, you're fine.
lorenz-_1_03-05-2024_1204 (14:55):
Yeah.
So, I want to talk to you aboutthe raw beef organ.
How, how, you know, how did youincorporate raw beef organs in
that, into your diet and how didthat, I know you talked about
this a little bit.
How did that act exactly.
Impact your physical health?
squadcaster-h0c7_1_03-05-202 (15:18):
So when I incorporated the raw beef
organs, like I had saidpreviously, I ended up getting
off all of my medication, whichwas sublime.
And then physically I justnoticed that I had far more
energy.
You know, I didn't have thosecrashes in the afternoon.
I feel like that are reallycommon.
(15:38):
I could just go all day.
And as a person who has alsostruggled with ADHD you know, it
felt like.
Before the organs, it felt likemy ADHD and my body were like
fighting against one anotherbecause I was never able to
actually be present in themoment and do the things that
(16:03):
even my ADHD wanted to.
Like, even if I had to, Youknow, cycle through that and
like take control of that.
I truly believe ADHD is asuperpower, but if I, it was
like my body refused to doanything my ADHD wanted to do or
succeed at.
And so something that I noticedwas, I have tried to build a
(16:27):
business multiple times andeither one, I don't find
something that I'm passionateabout or two, I burn out after a
month of planning.
I'm like nah, you know?
And so what I noticed, I thinkinitially in it was kind of
physical and mental, but waswhen I started working on my
beef organ supplement line, Idid not stop.
(16:50):
And I have not stopped since theday that I started.
lorenz-_1_03-05-2024_120429 (16:53):
Mm,
squadcaster-h0c7_1_03-05-20 (16:54):
And that was the very first thing
that I tried to do after, youknow, going to, On this journey
and incorporating the beeforgans.
And so, you know, physically, Ithink I was finally feeling so
good that I was able to do whatI needed to do and like focus
(17:15):
and continue to prioritize myhealth and wellbeing because I
was nourished, right?
I made better choices.
And I know some of those thingsaren't necessarily physical, but
I think they are certainly.
Important in the journey.
lorenz-_1_03-05-2024_1204 (17:30):
Yeah, I know.
It's, it's it's an amazingthing.
It's like a superpower.
It's like a light bulb thatturns on right.
And you communicate really wellthat you know, energy actually,
you know, you get a lot ofenergy.
And, you know, when Itransitioned to the keto and
carnivore diet, I didn't knowwhat to do with the energy.
Right.
I, I also built businesses thatthat's thriving today.
(17:53):
And, you know, I can't imaginemyself doing it you know, years
ago.
Right.
But now it's it's just amazingthat what, you know, Eating the
right foods can do for you.
I want to ask you about, youknow, obviously This is before
you're you're founding yourcompany.
How do you communicate this withothers?
(18:14):
Like I mean the potentialbenefits are life changing and
we know this but for some peoplethey don't know that What's your
approach when you when ask aboutthis or do they ever the
squadcaster-h0c7_1_03-05- (18:27):
mean, I feel like my, yeah, I feel
like my approach when people askabout this is more.
It, I mean, it's gentle, right?
Like a lot of people, they don'tknow anything about this and
organs seem like a foreign topicor subject of conversation.
So I think something that Ireally try to do is take them on
(18:49):
a small journey throughouthistory and just let them know
that we have been eating.
Nose to tail for much longerthan we have not been.
And that, you know, it used tobe so important to eat the whole
animal, because if not thevillage would starve, what else
(19:09):
would they eat?
lorenz-_1_03-05-2024_12042 (19:10):
Yeah
squadcaster-h0c7_1_03-05-20 (19:12):
And so I think I, yeah, I think I
try to walk people through thehistory behind beef organs and,
you know, let them know thatit's, it's normal to eat.
And especially.
You know, what, what feels inyour heart, like more natural
and more normal, you know, aslab synthesized vitamin, you
(19:34):
know, so in my head, I'mpicturing sterile environment,
people in lab coats with theirlittle masks on waiting for
something to blow up all to makevitamin B12, you know, whereas.
An organ, you know, organ meatsin a capsule.
Like I picture a cow out grazingon a farm.
(19:56):
You know, the, and then it, youknow, yes, it went through the
slaughter process and it, youknow, lived on a grass fed grass
finished farm.
It's whole life had greatenergy.
And, you know, now it's made itsway into a capsule.
It's been one step, you know,not, not 977 from,
lorenz-_1_03-05-2024_120429 (20:18):
it makes sense.
It makes sense.
Yeah.
You know, it's, it's a, youknow, I could feel that you have
that, you talked about, youknow, with your other
businesses, nothing reallyclicked.
And I believe maybe it's the,you know, your, your journey,
your story that fuels it.
Right.
I can, I can sense it in yournow, how we, the way you talk
and the way you told your story,it's just, you know, really
(20:41):
inspiring.
You're inspiring for a lot ofpeople.
squadcaster-h0c7_1_03-05- (20:43):
Thank you.
lorenz-_1_03-05-2024_1204 (20:44):
Yeah.
Oh, I want to transition to, youknow, your personal wellness
journey to founding Humanimal.
Was there any particular, youknow, moment or, or realization
that's, you know, sparked thatdecision, starting your own
company?
Yeah.
squadcaster-h0c7_1_03-05- (21:02):
think honestly, when I.
lorenz-_1_03-05-2024_1204 (21:04):
when,
squadcaster-h0c7_1_03-05- (21:07):
where I was.
I'm pretty sure I was in Vienna,Austria, and I had sort of, I, I
told you a little bit aboutstruggling with ADHD, and so at
that time I was kind of like, Ireally need to get, like, my
thoughts together, you know,like I need to, I need to calm
down.
My mind and just get ittogether.
(21:30):
And so I ended up getting thissmall black journal that I kept
in my fanny pack all the time.
And so every time I would have athought about something, I would
just write it down.
And when I started doing that,it's kind of like I started to
see the patterns in my thoughts.
(21:50):
And one of those patterns, not,not patterns, but like one of
those voices that came throughreally strong was, you need to
share this with people.
You know, in a way that's biggerthan even your story, you know,
you need to be able to givesomebody something that's going
to change their life, you know?
(22:12):
And so that's kind of where likethe beef organs were born.
And cause that, like for me,that was the thing, you know,
after all of these years, I'vebeen on a million different
diets and I've tried a milliondifferent things.
And I finally found the onething that worked for me, you
(22:32):
know, that, that broke throughthat barrier and was like, okay,
you can do this.
This is good.
Like this works.
And so that was kind of, thatwas kind of how Humanimals
started.
And I literally, I started thiswhole company with, you know, a
(22:54):
few dollars and some Fiverrcontractors.
And, you know, we've grown and,and we've done well.
And it's, it's been beautiful.
lorenz-_1_03-05-2024_120429 (23:09):
I believe that when there's that
story behind it and that passionAnd that you really want to help
people.
It usually goes well.
Amazing.
I felt that I felt that one.
squadcaster-h0c7_1_03-05-2024 (23:22):
I
lorenz-_1_03-05-2024_12042 (23:23):
what do you think now separates
humanimal products apart fromother organ supplements company?
Yeah.
squadcaster-h0c7_1_03-05- (23:32):
think for one, our quality is I am
OCD.
At the, at the least about, youknow, what quality goes into my
body, like what is going into mybody.
So, you know, a lot ofsupplement brands out there will
use something like a capsulethat's made of some synthetic
lorenz-_1_03-05-2024_1204 (23:55):
Yeah.
Some companies, some companieswouldn't even touch their own
products.
Right.
squadcaster-h0c7_1_03-05 (24:01):
Right.
Right.
And so for us, sourced from NewZealand and, you know, we
believe that it is, The highestquality organ meat that you
could get anywhere, you know, Imean, maybe aside from if you
had a regeneratively farmed
lorenz-_1_03-05-2024_120429 (24:20):
Why New Zealand?
squadcaster-h0c7_1_03-05- (24:21):
local butcher.
So New Zealand has the highestcattle standards in the world.
I use this example all the timeI was trying to, so I was
working with a marketing companyin the UK and I tried to send my
product over to them and theywouldn't accept it because they
thought it was American beef.
So.
I thought that was reallyinteresting.
(24:42):
And I ended up talking tosomebody at the USDA and, you
know, we see all these memesabout the ingredients, you know,
from like the UK version ofOreos versus American version of
Oreos.
And like, it's a night and daydifference, but you wouldn't
even think to think that aboutbeef.
And so I've sat there andlistened to this girl from the
(25:04):
USDA asked me, Why are you notusing American beef?
And I'm like, why would I useAmerican beef if the UK won't
even allow it in theirterritory?
And so, that's one reason.
And, and that sealed the dealfor me for using New Zealand
(25:26):
beef, period.
lorenz-_1_03-05-2024_1204 (25:28):
Cause I, I, go ahead, go ahead.
squadcaster-h0c7_1_03-05-20 (25:31):
no, no, go
lorenz-_1_03-05-2024_1204 (25:32):
Yeah.
I heard something about, youknow, you don't even label their
meat grass fed because you know,duh, it's everything's grass fed
here.
Is that true?
squadcaster-h0c7_1_03-05-2 (25:41):
Yes.
If you go to the grocery store,And something says, you know,
it's from New Zealand or it'sfrom Australia.
It is all, it's automaticallygrass fed and grass finished.
And so, yeah, so that, I mean,that's always something good to
look for in the grocery store,but you know, a lot of, we don't
get a lot of meat from there.
lorenz-_1_03-05-2024_120429 (26:03):
Go ahead.
You were going to say something.
squadcaster-h0c7_1_03- (26:05):
Honestly can't remember at
lorenz-_1_03-05-2024_120 (26:07):
That's okay.
I'm sorry for cutting you off,but
squadcaster-h0c7_1_03-05-20 (26:10):
Oh, you're so
lorenz-_1_03-05-2024_12042 (26:11):
yeah I want to talk about the
benefits.
So let's go to the specific youknow, the perks of, you know,
taking organ meats it's a.
You can take this as a solesupplement, right?
Just the only supplement there.
Because it's nutrient dense,it's bioavailable.
Meaning, you know, it's absorbedby the body, like, as opposed
to, like, you know, a superfoodlike kale, for example, only a
(26:35):
fraction will be absorbed by thebody.
So, is it really nutrient dense?
Right.
We know it's nutrient dense and,but you listed some of these
specific benefits here.
You said, you know, nervoussystem support, mood regulation
cognitive health.
And I know this for a fact, youknow, as people age, like these
(26:56):
are the usual problems thatarise in these individuals,
right?
What is the supplement actuallydoing?
That's so good.
For this specific health issues.
squadcaster-h0c7_1_03-05-2024 (27:08):
I think something that a lot of
people and like the health andwellness industry is coming
around, but the gut brain accessor the connection between your
gut and your brain is It'sbasically the first domino,
right?
It starts the entire effect ofwhat the food that you eat does
(27:31):
to your body.
And so when you understand thatit being the very first domino,
you can kind of see where Thereare certain nutrients,
micronutrients required for allprocesses across the board,
whether that's immunity, moodhealth, cognitive well being
(27:54):
emotional health.
Like there are all thesedifferent things going on, but
we focus specifically, you know,on mood health, but the benefits
are far past that.
But, you know, we focus on thatbecause that's our passion.
And that's what we want peopleto, we want people to feel
better.
But with all of that being said,there's a certain subset of
(28:15):
micronutrients required for theproduction of neurotransmitters.
And so neurotransmitters arethose feel good chemicals that,
you know, make you happy, youknow, help you remember things.
And for each one of thoseneurotransmitters, there's a
specific set of micronutrientsrequired to create that
neurotransmitter.
(28:36):
And it all starts in the gut.
And it has to, so it requiresthese nutrients.
I think it's like 50 percent ofyour production of serotonin is
in the gut.
And so, As soon as you eat,your, your stomach starts
sending all these signals toyour brain and your brain starts
talking to your stomach aboutlike, what are we going to cook
(28:56):
up today?
And so if you do not have thesubset of micronutrients
required to create theseneurotransmitters, I think
that's when you get to startseeing mood health issues,
cognitive issues, and memoryissues, specifically even
hormonal imbalances, immunityissues this inability to fight
(29:19):
off infections like in the gut,whether that's parasitic,
fungus, or anything like that.
And with beef organs, they arethe only food source that I have
found that have All the aminoacids, enzymes, and vitamins and
(29:40):
minerals required for thisneurotransmitter synthesis.
And, I say that becausemicronutrients is kind of a
broad term.
And I think when people hearmicronutrients, you know,
macronutrients versusmicronutrients, people always
assume that micronutrients arejust vitamins and minerals like
magnesium and selenium andvitamin B and vitamin D and You
(30:06):
know, all of these very commonvitamin A's, whatever.
But that's not true.
Micronutrients include otherthings like enzymes and amino
acids.
And so this production ofneurotransmitters, and I would
especially say this is probablyproblematic on a vegan diet you
can't get that subset at thesame time to create the
neurotransmitters that you need.
lorenz-_1_03-05-2024_12042 (30:26):
Hmm.
squadcaster-h0c7_1_03-05-20 (30:28):
So, in a nutshell, that's kind of,
that's kind of why we, that'skind of the assumption that we
landed on and the hill that wewill die on at Humanimal, is
that beef organs have the only,they are the only nutrient
profile with enough iron, aminoacids and other micronutrients
(30:51):
required for neurotransmitterprocesses.
to even begin to heal mood,mental, and cognitive well
being.
lorenz-_1_03-05-2024_12042 (31:01):
Hmm.
Also, especially when you're ona carnivore diet, you can be
very nutrient deficient.
That's why you gotta take thenose to tail approach.
But if you don't like organmeat, right, you can take a
supplement.
Yeah.
squadcaster-h0c7_1_03-05-2024 (31:21):
I sometimes get asked why our
products are so expensive.
And I'm like, Well, I If you goto, I can't even think of a, I
know there are tons ofregenerative farms that have
online stores and they selltheir liver for like, I don't
know, 16 a pound.
And there are, you know, threepounds.
(31:41):
Sometimes almost up to four in abottle of our supplements.
And so when you really thinkabout it, I mean, it can be a
cheaper option and plus youdon't really need.
So a lot of people think, Oh, Ineed to incorporate organ meats.
I need to have a serving ofliver a day.
Not necessarily, you know, it'sreally a smaller number.
(32:02):
Some people can do good on aquarter of an ounce a day.
Some people can do good on anounce a day.
And it varies all in between.
And so it really is just cheaperand more convenient to take them
with a supplement.
lorenz-_1_03-05-2024_120429 (32:17):
And I don't care.
People charge more than for awhole lot of nothing to like
some people.
squadcaster-h0c7_1_03-05- (32:24):
Yeah.
lorenz-_1_03-05-2024_120429 (32:24):
And here you're, you're, you're
getting your life back.
You know, a lot of people gettheir life back and it's that's
why when people come to me, Hey,Karma or diet is, is expensive
or, you know, rib eyes expensiveor meat organs expensive.
Well, I mean, I mean, It meansthat you're not ready to receive
(32:45):
this information.
Maybe wait a little, a littlebit more.
You know, some people getawakened by, you know, a
diagnosis or, you know, ifconventional medicine doesn't
work for them, they, you know,go the alternative way.
And then they find out, hey, itwas the organ meat.
that will help me after all.
(33:06):
Right.
So, if you're getting your lifeback, if you're getting, you
know, there's freedom, right?
It's not about if you cut outthe junk, if you cut out
everything else, it offsets,right?
You're not eating out.
You're not, you know, buyingdeliveries, you know, and you're
just eating at home, havinggreat quality meat, getting some
(33:29):
organs, you know, you know,maybe, or maybe you can take
supplements.
What are your ass
squadcaster-h0c7_1_03-05- (33:34):
Well, and really with the carnivore
diet, you don't even need, Imean, you know, I suggest that
everyone eats organ meatsperiod.
But you're really not, you don'treally need to supplement with
anything else.
I mean, maybe some mineral dropsto remineralize your water,
which are, you know, 20 bucks onAmazon.
So when you look at a, like astandard American diet and all
(33:55):
the things you have tosupplement with, you know, it
may be you 500 a month forgroceries for an individual, but
then you have to have.
200 a month of supplements toeven begin to offset the
deficiency.
lorenz-_1_03-05-2024_120429 (34:13):
and you can tell right away.
If you're, if you think thatit's not doing anything for you,
then don't buy it, right?
But, well, try it at least,right?
When you try it, usually, youknow, you feel a lot better.
You know, you know, most peopleon the keto or carnivore diet,
they're really connected withtheir body and what they're
feeling.
When they eat something, theyknow, if, you know, if it's
(34:34):
laced with something or whatnot.
squadcaster-h0c7_1_03-05- (34:36):
Yeah.
lorenz-_1_03-05-2024_120429 (34:37):
But if you're, that's the next step,
right?
If you're on a carnivore diet,the next step is to Really
supplement with make sure you'renot deficient with anything,
right?
That's amazing I want to ask youwhat's your aspirations for?
Humanimal what are you trying toachieve here?
Yeah
squadcaster-h0c7_1_03-05-20 (34:58):
You know, I think that I might be
the first business owner ever tonot really, I mean, I, you know,
I care about making a living andliving the life that I want, but
I truly want humanimal to be asafe space for people who have
been struggling for so longbecause I know that I was one of
(35:19):
them.
And it doesn't feel good to doit alone.
And so I, I think that's where Isee humanimal going.
We're about to open up a, like30 days to a more nourished you
program where it's kind of justa series of text messages that
you will get over the month.
About like little tweaks thatyou can make in your routine to
(35:42):
like move to a more nourishedlifestyle.
And I also think that.
You know, we're more womenfocused simply because I feel
like women often get tossed tothe side when it comes to, you
know, solutions.
And I feel like we are the onesthat, and I'm not saying, it's
(36:07):
not a contest, but I do feellike Women unnecessarily
struggle with things like periodpain and infertility, like, on
top of mental health issues.
And it's all connected.
But I think that that's, like,something that's, like, on our
big to do list is alsoapproaching.
We're very satire, like,satirical, I think is how you
(36:30):
say that word.
Yeah.
And, like, we do that on purposebecause I feel like humor
through my journey has been oneof the only reasons that I've
made it up on the other side.
And so, we do our best to keepthings super light hearted and,
like, loving and funny when wecan on purpose.
I mean, it, you know, it comespretty natural because I'm a
(36:51):
pretty goofy.
But just so that people have atrue, you know, like safe space
where they can come and they canbe themselves and they can bring
their problems, but they can seethem in a lighthearted way and
even humorous, you know, to justtry to acknowledge them and move
through them.
And, you know, healing isn'teasy for everyone.
(37:13):
And so, yeah, I think that'swhere I really see Humanimal
going is just being a biggerpart.
Of other people's stories.
One of our little taglines isreal people, real stories, real
food.
lorenz-_1_03-05-2024_12042 (37:26):
Mmm.
Love
squadcaster-h0c7_1_03-05-202 (37:28):
of what we're about.
lorenz-_1_03-05-2024_120429 (37:29):
I love that.
And that's something you can'tmemorize.
It's coming from the heart.
Absolutely.
I love that.
Where can people get yourproducts and where can people
find you?
squadcaster-h0c7_1_03-05- (37:42):
Okay.
So company is called Humanimal.
The, if you cannot smell, smell,if you cannot smell human, I
don't know.
If you can not spell humanimal,go to iloveorgans.
com and that'll take you to ourhomepage on Instagram.
We are, our handle is shophumanimal.
It'll also be linked in thewebsite if you
lorenz-_1_03-05-2024_1204 (38:03):
Yeah.
Yeah.
We'll link everything down inthe description box below so you
guys can check that out.
Awesome.
That's a, that's a heartfeltstory.
Now that hit hard.
That hit different for me.
squadcaster-h0c7_1_03-05- (38:17):
good.
lorenz-_1_03-05-2024_120 (38:17):
That's personal.
I, I, also somebody who sufferedfrom major depression years,
years back.
I, I felt this one.
So, thank you so much forsharing your story here, Alex.
I appreciate your time, and Iknow it takes courage to tell
your story, and more courage tohelp other people.
So, thank you so much, Alex.
(38:39):
We appreciate you.
squadcaster-h0c7_1_03-05-202 (38:40):
Of course.
Thanks, Lorenz, for having meon.
lorenz-_1_03-05-2024_1204 (38:43):
Thank you.
Alright, bye bye.
Hey guys, welcome to the ketones and
(00:01):
coffee podcast where we talkedabout creating a sustainable
healthy lifestyle through theketogenic diet.
I'm Lawrence and I'm so gratefulto have you joining me on this
journey.
Every week I bring in guests tohave the knowledge and
experience to help you on yourown journey to a better health.
I'm so excited for this guytoday.
We have a very special guestjoining us.
Alex Rhodes.
Alex is the CEO of Humanimal, acompany dedicated to promoting
(00:24):
holistic, Wellness throughnutrient dense organ supplements
with a passion for health andwellness.
She has spearheaded humanimousmission to provide high quality
supplements while fostering amindful and purposeful
lifestyle.
Her unique journey anddedication to wellness have
inspired countless individualsto prioritize their health from
(00:46):
the inside out.
Alex Rhodes, welcome to theketones and coffee podcast.
squadcaster-h0c7_1_03-05- (00:51):
Thank you.
Thank you for having me, Lorenz.
What an introduction.
lorenz-_1_03-05-2024_120429 (00:56):
Of course, of course.
I mean, I it only right.
The CEO of Humanimal and youtalk about the, you know, these
organ meat supplement.
That's interesting to me.
Well, like, like I said, beforewe went live, I'm on a carnivore
diet and I mean, I'm not anorgan guy, but I try to eat
liver once in a while so I won'tget deficient in nutrients.
(01:17):
And I know the significance oforgan meats.
In fact I teach my clients to doa nose to tail approach when it,
when it comes to the carnivorelifestyle.
Your mission, driven by yourstory.
I want to talk about that.
Can you share that story and howyou got into.
Your lifestyle today.
I know you have a such anamazing story to tell us and how
(01:41):
you transform your, your lifeand then founded your company,
Humanimal.
Can you tell us a little bitabout that story?
squadcaster-h0c7_1_03-05- (01:52):
Yeah, for sure.
So it's kind of a, it's kind ofa long story, but we're
lorenz-_1_03-05-2024_1204 (01:58):
we're here for it.
squadcaster-h0c7_1_03-05-202 (01:59):
My health journey really started
when I was in high school.
When I was a child, my parentsdivorced which was super
traumatic for me.
My mom wasn't really involved inmy life until, My later years by
later, I mean, you know, 18, 19years old.
And so throughout that period, Ireally turned to food as a
coping mechanism.
(02:20):
And.
In addition to that, I think Iprobably was nutrient deficient
cause I lived with mygrandparents most of the time
when I was a kid.
So we were kind of always backand forth with prepackaged junk
food, you know, some bologna,you know, everything that was
just highly processed and, youknow, had high sugar contents.
(02:40):
And so into my.
adolescence, I was about ahundred pounds overweight and it
really caught up to me when Iwas in high school.
And I really started feeling theeffects, like the emotional
effects of just beingoverweight.
I got made fun of, which wasvery emotionally traumatic at
(03:02):
that time.
And so I kind of came to thispoint in my journey where I was
like, I either do surgery To getthis weight off.
And, you know, my dad was like,we can do it.
I want you to be happy.
I want to support your journey.
Or, you know, I could do itmyself.
And so there was somethinginside of me.
I was there the night beforethis.
(03:22):
I can't even remember some kindof gastric bypass situation,
sitting in the hotel roomthinking, have I really done
everything that I can do?
You know, truly.
And I mean, I was probably 14years old.
And that was sort of like theiceberg, like the tip of the
(03:44):
iceberg that started it off forme.
So I went home, started seeing anutritionist, went on to lose
some weight, and kind of didthis yo yo thing, standard
American diet, standard weightloss diet.
Until I started bodybuilding in2021, well, actually 2020.
And so throughout that process,I kind of honed in on my diet.
(04:07):
My mental health still wasn'tgood.
So part of my mental healthjourney is I struggled hard with
dissociation.
So I would pretty much, not onlyfood was my coping mechanism,
sugar specifically, butdissociation also was my coping
mechanism.
And so I think sugar in and ofitself would make me feel
something, you know?
(04:27):
And so I was so absent anddevoid of emotions that I sought
out sugar to just feel comfortand feel held.
And so through that period I hadhad some health issues going on
in the background, likehypothyroidism and anxiety.
And so I ended up in 2021,having a grand mal seizure in
(04:52):
the middle of Tulum, Mexico, andwas in the hospital for three or
four days.
And from that point, I feel likeI was like, wow, nutrition
system has really failed me.
You know, like, in the moment Ididn't know that, but now
looking back, like, that waswhat I was feeling.
(05:14):
And so it took me, you know, Ifeel like a few months to just,
like, reintegrate to life.
But in those few months, Ireally noticed This like intense
craving.
And when I, for the first yearafter my seizure, all I ate was
ribeye and vanilla milkshakes.
(05:37):
And I know that that soundscrazy, but I mean, that's all I
wanted.
I would not eat anything else.
And I did that for that, thatyear or six months to a year
after that seizure.
And then I ended up meeting agirl in Tulum, Mexico.
I know this is a long story.
(05:58):
I apologize.
I met a girl actually, sorry, inSan Miguel de Allende, Mexico,
while I was living there and Iremember seeing her face and she
was just, you know, Sovivacious, you know, she just
had this like dewy glowy skin.
And I was like, I want to belike that girl, you know?
(06:21):
And so I ended up sitting downand having a conversation with
her and she was carnivore.
And so at that point it kind ofstarted clicking, you know, I
started making the connectionsbetween like, I just had this
seizure.
Right?
Probably because I was devoid ofnutrients, I was on prescription
medication and all of these,like, standard American factors.
(06:45):
And then I met this girl, andshe was like, Oh, I'm carnivore,
and I just eat steak all thetime.
And I was like, Oh my gosh, thatmakes so much sense.
Cause I just crave steak all thetime.
And I did post seizure all ofthat time.
And so she really was thisturning point for me and my
journey.
(07:06):
And she came over to the house.
She, we cooked together.
We got, we went and picked upraw milk together and I kind of
started this more animal based.
I was still having fruit.
At that time.
And but the biggest thing thatshe showed me was eating organs.
And so she came over and wewould eat raw liver every day.
(07:31):
And, you know, of course Ithought it was gross, but I was.
Also at the time progressing.
So the first day I ate it, Ifelt okay.
The second day I ate it, I waslike, wow, I feel like some
energy, you know?
And then the third day I ate it,I started to get anxious when I
took my thyroid medication and Iusually would take it at night.
(07:55):
And so I would be up like allnight just with anxiety.
And so finally it clicked onlike the fourth or fifth day
that it was my medication makingme anxious.
And so I started tapering downmy medication and ended up
getting off my thyroid medswithin like a couple of weeks.
I actually think it was within aweek, but I don't want, I don't
(08:15):
think anybody should, you know,just completely cut their
medication off.
But that was just part of mystory and what my body was
telling me to do in that moment.
And so from that point forward,I just really knew that Oregon
meets were like, so powerful,you know?
And so even after, even afterthat, not only did my physical
(08:40):
health improve, but like mymental health, I started
connecting with people again.
I could produce tears again.
I could, you know what I mean?
I could like live in the worldand be happy.
lorenz-_1_03-05-2024_120429 (08:53):
No, I actually had a major
depression like six, seven yearsago and when keto, it got
better.
But then when I went carnivorelast year symptoms of depression
all went away.
So I, that's actually why Istarted the The podcast is
because I want to reach out topeople cause I don't really, I
(09:13):
don't want to go on Google, youknow, just researching stuff.
I know there's a lot ofmisinformation out there, but no
just connecting with people likeyou that had the same, you know,
success story that I did.
is really, you know, validatingfor me.
Also what, what I want to askyou about when you said you said
it made sense when, when youwere craving steak at that time,
(09:35):
what did you mean by that?
I thought maybe I missedsomething.
squadcaster-h0c7_1_03-05-202 (09:39):
Oh no.
So the, the girl who wascarnivore that kind of
introduced me to the lifestyle.
She, when she kind of startedtalking about what it is that
she ate, which was basically atthat time, raw milk and steak.
And in my head, it, it just kindof clicked for me.
I was like, Oh, it was never thesugar.
(10:01):
It was the dairy and the steak.
lorenz-_1_03-05-2024_1204 (10:03):
Yeah.
squadcaster-h0c7_1_03-05-20 (10:04):
You know, my body was just craving
it.
Like I, I really wouldn't eatanything else.
For at least six months and Ithink I maybe started slowly
incorporating a couple of otherthings But that's like kind of
when the I guess you knowThere's always this time in your
journey and I'm sure you havehad many of these moments where
(10:26):
it's like this huh.
It finally clicked moment or youhear a piece of information and
you're like, Oh my gosh, that isit, you know?
And so that was definitely oneof the feelings that I had in
that moment.
lorenz-_1_03-05-2024_1204 (10:41):
Yeah.
And it feels like when you, youknow, I always talk to people
about this when, when they say,Hey, you know, your diet's very
restrictive.
Yeah.
Well, a lot of people who are oncarnivore or keto diet, you
know, if you're in ketosis, alot of these people have
suffered and had been failed bythe conventional medical system,
(11:04):
the traditional medical system,conventional way of treating
disease, they've been failed andYou know, like in your
experience, you, you're luckythat you found somebody you
connected with and, you know,her story resonated with you and
it's the right timing that youabsorb that information and
(11:25):
sometimes it's the collection ofthose variables that You know,
suddenly it clicks, right?
And it seems like you have thatsame that same you know,
epiphany for lack of a betterterm, right?
It's, it's, it's, it feels thatway, right?
squadcaster-h0c7_1_03-05- (11:44):
yeah.
No, it truly does.
And, you know, there have beenso many times throughout my
journey that I, I have justthought to myself, like, Oh,
this isn't working for me.
Or, you know, and I feel likethat's, some of it's food
patterns from the past, some ofit's just, you know, modeled
(12:06):
behavior that you, You know,aren't real, like really willing
to give up yet.
And some of it is, you know,just like, I think your brain
holds you back.
Right.
Like there are some just thoughtpatterns that you can't get
past, whether it's anxiety,depression.
So, you know, if you're highlyanxious, maybe like something's
(12:26):
off or when you're depressed,it's like, Oh no, you know,
Nobody's going to love you ifyou don't, like, you know, if
you don't eat the cake at thefamily get together, you know,
your mom's, you know, whateverit is.
But you know, like I, I lookback and I'm so grateful that I
never quit.
lorenz-_1_03-05-2024_1204 (12:44):
Yeah, no, absolutely.
And again, you had that perfectmoment when you're ready to, you
know, Absorb that informationbecause, you know, if any other
time you met that girl and, youknow, it wasn't the right
timing, you wouldn't be able to,you know, process that, right?
(13:05):
You would be, Hey, what, whatthe hell is the carnivore diet?
Right?
I mean, that's so restrictive.
Like, why would people do that?
Right.
And for people, for us in it,it's freedom, right?
It's not, it's not aboutrestriction.
And if you're somebody who.
You know, got off medicationsor, you know, the relief
symptoms of depression,depression can be really
(13:25):
debilitating, right?
You can't get out of the house.
You're, it's just these youknow, intense, irrational fear.
Sometimes my experience,irrational fear, I couldn't even
get out of the house six yearsago, seven years ago, I was just
this fear, right?
But then you, you don't thinkthat it would be the food that
(13:45):
you're eating, right?
And for you, it started with theenvironment too, like everyone
else, it starts with theenvironment.
And when, looking back now, wecan say we were, we were
trapped, right?
We, you know, obviously youcan't pick, you know, the people
around you, your environment.
That's why when you look atpeople now and they're
(14:06):
suffering, you see themsuffering.
But it's, it's literally staringthem in their face.
It's really, really right infront of them and what's, you
know, really causing the issuesfor them, but then they fail to
realize it.
And they're not ready to acceptthat information.
It's really hard for, for, forme to look at these people and
(14:29):
can't even do anything.
All you can do is just when theyask you, Hey, yeah, this is what
I did.
And I, you know, I relieved mysymptoms of depression and
that's really all you can do.
You can't really push you know,tell people what to do, right?
At the end of the day, you know,again, if, if they, if they, if
they're not ready, they're notready.
(14:50):
I love that.
Hang on one second.
squadcaster-h0c7_1_03-05-20 (14:54):
Oh, you're fine.
lorenz-_1_03-05-2024_1204 (14:55):
Yeah.
So, I want to talk to you aboutthe raw beef organ.
How, how, you know, how did youincorporate raw beef organs in
that, into your diet and how didthat, I know you talked about
this a little bit.
How did that act exactly.
Impact your physical health?
squadcaster-h0c7_1_03-05-202 (15:18):
So when I incorporated the raw beef
organs, like I had saidpreviously, I ended up getting
off all of my medication, whichwas sublime.
And then physically I justnoticed that I had far more
energy.
You know, I didn't have thosecrashes in the afternoon.
I feel like that are reallycommon.
(15:38):
I could just go all day.
And as a person who has alsostruggled with ADHD you know, it
felt like.
Before the organs, it felt likemy ADHD and my body were like
fighting against one anotherbecause I was never able to
actually be present in themoment and do the things that
(16:03):
even my ADHD wanted to.
Like, even if I had to, Youknow, cycle through that and
like take control of that.
I truly believe ADHD is asuperpower, but if I, it was
like my body refused to doanything my ADHD wanted to do or
succeed at.
And so something that I noticedwas, I have tried to build a
(16:27):
business multiple times andeither one, I don't find
something that I'm passionateabout or two, I burn out after a
month of planning.
I'm like nah, you know?
And so what I noticed, I thinkinitially in it was kind of
physical and mental, but waswhen I started working on my
beef organ supplement line, Idid not stop.
(16:50):
And I have not stopped since theday that I started.
lorenz-_1_03-05-2024_120429 (16:53):
Mm,
squadcaster-h0c7_1_03-05-20 (16:54):
And that was the very first thing
that I tried to do after, youknow, going to, On this journey
and incorporating the beeforgans.
And so, you know, physically, Ithink I was finally feeling so
good that I was able to do whatI needed to do and like focus
(17:15):
and continue to prioritize myhealth and wellbeing because I
was nourished, right?
I made better choices.
And I know some of those thingsaren't necessarily physical, but
I think they are certainly.
Important in the journey.
lorenz-_1_03-05-2024_1204 (17:30):
Yeah, I know.
It's, it's it's an amazingthing.
It's like a superpower.
It's like a light bulb thatturns on right.
And you communicate really wellthat you know, energy actually,
you know, you get a lot ofenergy.
And, you know, when Itransitioned to the keto and
carnivore diet, I didn't knowwhat to do with the energy.
Right.
I, I also built businesses thatthat's thriving today.
(17:53):
And, you know, I can't imaginemyself doing it you know, years
ago.
Right.
But now it's it's just amazingthat what, you know, Eating the
right foods can do for you.
I want to ask you about, youknow, obviously This is before
you're you're founding yourcompany.
How do you communicate this withothers?
(18:14):
Like I mean the potentialbenefits are life changing and
we know this but for some peoplethey don't know that What's your
approach when you when ask aboutthis or do they ever the
squadcaster-h0c7_1_03-05- (18:27):
mean, I feel like my, yeah, I feel
like my approach when people askabout this is more.
It, I mean, it's gentle, right?
Like a lot of people, they don'tknow anything about this and
organs seem like a foreign topicor subject of conversation.
So I think something that Ireally try to do is take them on
(18:49):
a small journey throughouthistory and just let them know
that we have been eating.
Nose to tail for much longerthan we have not been.
And that, you know, it used tobe so important to eat the whole
animal, because if not thevillage would starve, what else
(19:09):
would they eat?
lorenz-_1_03-05-2024_12042 (19:10):
Yeah
squadcaster-h0c7_1_03-05-20 (19:12):
And so I think I, yeah, I think I
try to walk people through thehistory behind beef organs and,
you know, let them know thatit's, it's normal to eat.
And especially.
You know, what, what feels inyour heart, like more natural
and more normal, you know, aslab synthesized vitamin, you
(19:34):
know, so in my head, I'mpicturing sterile environment,
people in lab coats with theirlittle masks on waiting for
something to blow up all to makevitamin B12, you know, whereas.
An organ, you know, organ meatsin a capsule.
Like I picture a cow out grazingon a farm.
(19:56):
You know, the, and then it, youknow, yes, it went through the
slaughter process and it, youknow, lived on a grass fed grass
finished farm.
It's whole life had greatenergy.
And, you know, now it's made itsway into a capsule.
It's been one step, you know,not, not 977 from,
lorenz-_1_03-05-2024_120429 (20:18):
it makes sense.
It makes sense.
Yeah.
You know, it's, it's a, youknow, I could feel that you have
that, you talked about, youknow, with your other
businesses, nothing reallyclicked.
And I believe maybe it's the,you know, your, your journey,
your story that fuels it.
Right.
I can, I can sense it in yournow, how we, the way you talk
and the way you told your story,it's just, you know, really
(20:41):
inspiring.
You're inspiring for a lot ofpeople.
squadcaster-h0c7_1_03-05- (20:43):
Thank you.
lorenz-_1_03-05-2024_1204 (20:44):
Yeah.
Oh, I want to transition to, youknow, your personal wellness
journey to founding Humanimal.
Was there any particular, youknow, moment or, or realization
that's, you know, sparked thatdecision, starting your own
company?
Yeah.
squadcaster-h0c7_1_03-05- (21:02):
think honestly, when I.
lorenz-_1_03-05-2024_1204 (21:04):
when,
squadcaster-h0c7_1_03-05- (21:07):
where I was.
I'm pretty sure I was in Vienna,Austria, and I had sort of, I, I
told you a little bit aboutstruggling with ADHD, and so at
that time I was kind of like, Ireally need to get, like, my
thoughts together, you know,like I need to, I need to calm
down.
My mind and just get ittogether.
(21:30):
And so I ended up getting thissmall black journal that I kept
in my fanny pack all the time.
And so every time I would have athought about something, I would
just write it down.
And when I started doing that,it's kind of like I started to
see the patterns in my thoughts.
(21:50):
And one of those patterns, not,not patterns, but like one of
those voices that came throughreally strong was, you need to
share this with people.
You know, in a way that's biggerthan even your story, you know,
you need to be able to givesomebody something that's going
to change their life, you know?
(22:12):
And so that's kind of where likethe beef organs were born.
And cause that, like for me,that was the thing, you know,
after all of these years, I'vebeen on a million different
diets and I've tried a milliondifferent things.
And I finally found the onething that worked for me, you
(22:32):
know, that, that broke throughthat barrier and was like, okay,
you can do this.
This is good.
Like this works.
And so that was kind of, thatwas kind of how Humanimals
started.
And I literally, I started thiswhole company with, you know, a
(22:54):
few dollars and some Fiverrcontractors.
And, you know, we've grown and,and we've done well.
And it's, it's been beautiful.
lorenz-_1_03-05-2024_120429 (23:09):
I believe that when there's that
story behind it and that passionAnd that you really want to help
people.
It usually goes well.
Amazing.
I felt that I felt that one.
squadcaster-h0c7_1_03-05-2024 (23:22):
I
lorenz-_1_03-05-2024_12042 (23:23):
what do you think now separates
humanimal products apart fromother organ supplements company?
Yeah.
squadcaster-h0c7_1_03-05- (23:32):
think for one, our quality is I am
OCD.
At the, at the least about, youknow, what quality goes into my
body, like what is going into mybody.
So, you know, a lot ofsupplement brands out there will
use something like a capsulethat's made of some synthetic
lorenz-_1_03-05-2024_1204 (23:55):
Yeah.
Some companies, some companieswouldn't even touch their own
products.
Right.
squadcaster-h0c7_1_03-05 (24:01):
Right.
Right.
And so for us, sourced from NewZealand and, you know, we
believe that it is, The highestquality organ meat that you
could get anywhere, you know, Imean, maybe aside from if you
had a regeneratively farmed
lorenz-_1_03-05-2024_120429 (24:20):
Why New Zealand?
squadcaster-h0c7_1_03-05- (24:21):
local butcher.
So New Zealand has the highestcattle standards in the world.
I use this example all the timeI was trying to, so I was
working with a marketing companyin the UK and I tried to send my
product over to them and theywouldn't accept it because they
thought it was American beef.
So.
I thought that was reallyinteresting.
(24:42):
And I ended up talking tosomebody at the USDA and, you
know, we see all these memesabout the ingredients, you know,
from like the UK version ofOreos versus American version of
Oreos.
And like, it's a night and daydifference, but you wouldn't
even think to think that aboutbeef.
And so I've sat there andlistened to this girl from the
(25:04):
USDA asked me, Why are you notusing American beef?
And I'm like, why would I useAmerican beef if the UK won't
even allow it in theirterritory?
And so, that's one reason.
And, and that sealed the dealfor me for using New Zealand
(25:26):
beef, period.
lorenz-_1_03-05-2024_1204 (25:28):
Cause I, I, go ahead, go ahead.
squadcaster-h0c7_1_03-05-20 (25:31):
no, no, go
lorenz-_1_03-05-2024_1204 (25:32):
Yeah.
I heard something about, youknow, you don't even label their
meat grass fed because you know,duh, it's everything's grass fed
here.
Is that true?
squadcaster-h0c7_1_03-05-2 (25:41):
Yes.
If you go to the grocery store,And something says, you know,
it's from New Zealand or it'sfrom Australia.
It is all, it's automaticallygrass fed and grass finished.
And so, yeah, so that, I mean,that's always something good to
look for in the grocery store,but you know, a lot of, we don't
get a lot of meat from there.
lorenz-_1_03-05-2024_120429 (26:03):
Go ahead.
You were going to say something.
squadcaster-h0c7_1_03- (26:05):
Honestly can't remember at
lorenz-_1_03-05-2024_120 (26:07):
That's okay.
I'm sorry for cutting you off,but
squadcaster-h0c7_1_03-05-20 (26:10):
Oh, you're so
lorenz-_1_03-05-2024_12042 (26:11):
yeah I want to talk about the
benefits.
So let's go to the specific youknow, the perks of, you know,
taking organ meats it's a.
You can take this as a solesupplement, right?
Just the only supplement there.
Because it's nutrient dense,it's bioavailable.
Meaning, you know, it's absorbedby the body, like, as opposed
to, like, you know, a superfoodlike kale, for example, only a
(26:35):
fraction will be absorbed by thebody.
So, is it really nutrient dense?
Right.
We know it's nutrient dense and,but you listed some of these
specific benefits here.
You said, you know, nervoussystem support, mood regulation
cognitive health.
And I know this for a fact, youknow, as people age, like these
(26:56):
are the usual problems thatarise in these individuals,
right?
What is the supplement actuallydoing?
That's so good.
For this specific health issues.
squadcaster-h0c7_1_03-05-2024 (27:08):
I think something that a lot of
people and like the health andwellness industry is coming
around, but the gut brain accessor the connection between your
gut and your brain is It'sbasically the first domino,
right?
It starts the entire effect ofwhat the food that you eat does
(27:31):
to your body.
And so when you understand thatit being the very first domino,
you can kind of see where Thereare certain nutrients,
micronutrients required for allprocesses across the board,
whether that's immunity, moodhealth, cognitive well being
(27:54):
emotional health.
Like there are all thesedifferent things going on, but
we focus specifically, you know,on mood health, but the benefits
are far past that.
But, you know, we focus on thatbecause that's our passion.
And that's what we want peopleto, we want people to feel
better.
But with all of that being said,there's a certain subset of
(28:15):
micronutrients required for theproduction of neurotransmitters.
And so neurotransmitters arethose feel good chemicals that,
you know, make you happy, youknow, help you remember things.
And for each one of thoseneurotransmitters, there's a
specific set of micronutrientsrequired to create that
neurotransmitter.
(28:36):
And it all starts in the gut.
And it has to, so it requiresthese nutrients.
I think it's like 50 percent ofyour production of serotonin is
in the gut.
And so, As soon as you eat,your, your stomach starts
sending all these signals toyour brain and your brain starts
talking to your stomach aboutlike, what are we going to cook
(28:56):
up today?
And so if you do not have thesubset of micronutrients
required to create theseneurotransmitters, I think
that's when you get to startseeing mood health issues,
cognitive issues, and memoryissues, specifically even
hormonal imbalances, immunityissues this inability to fight
(29:19):
off infections like in the gut,whether that's parasitic,
fungus, or anything like that.
And with beef organs, they arethe only food source that I have
found that have All the aminoacids, enzymes, and vitamins and
(29:40):
minerals required for thisneurotransmitter synthesis.
And, I say that becausemicronutrients is kind of a
broad term.
And I think when people hearmicronutrients, you know,
macronutrients versusmicronutrients, people always
assume that micronutrients arejust vitamins and minerals like
magnesium and selenium andvitamin B and vitamin D and You
(30:06):
know, all of these very commonvitamin A's, whatever.
But that's not true.
Micronutrients include otherthings like enzymes and amino
acids.
And so this production ofneurotransmitters, and I would
especially say this is probablyproblematic on a vegan diet you
can't get that subset at thesame time to create the
neurotransmitters that you need.
lorenz-_1_03-05-2024_12042 (30:26):
Hmm.
squadcaster-h0c7_1_03-05-20 (30:28):
So, in a nutshell, that's kind of,
that's kind of why we, that'skind of the assumption that we
landed on and the hill that wewill die on at Humanimal, is
that beef organs have the only,they are the only nutrient
profile with enough iron, aminoacids and other micronutrients
(30:51):
required for neurotransmitterprocesses.
to even begin to heal mood,mental, and cognitive well
being.
lorenz-_1_03-05-2024_12042 (31:01):
Hmm.
Also, especially when you're ona carnivore diet, you can be
very nutrient deficient.
That's why you gotta take thenose to tail approach.
But if you don't like organmeat, right, you can take a
supplement.
Yeah.
squadcaster-h0c7_1_03-05-2024 (31:21):
I sometimes get asked why our
products are so expensive.
And I'm like, Well, I If you goto, I can't even think of a, I
know there are tons ofregenerative farms that have
online stores and they selltheir liver for like, I don't
know, 16 a pound.
And there are, you know, threepounds.
(31:41):
Sometimes almost up to four in abottle of our supplements.
And so when you really thinkabout it, I mean, it can be a
cheaper option and plus youdon't really need.
So a lot of people think, Oh, Ineed to incorporate organ meats.
I need to have a serving ofliver a day.
Not necessarily, you know, it'sreally a smaller number.
(32:02):
Some people can do good on aquarter of an ounce a day.
Some people can do good on anounce a day.
And it varies all in between.
And so it really is just cheaperand more convenient to take them
with a supplement.
lorenz-_1_03-05-2024_120429 (32:17):
And I don't care.
People charge more than for awhole lot of nothing to like
some people.
squadcaster-h0c7_1_03-05- (32:24):
Yeah.
lorenz-_1_03-05-2024_120429 (32:24):
And here you're, you're, you're
getting your life back.
You know, a lot of people gettheir life back and it's that's
why when people come to me, Hey,Karma or diet is, is expensive
or, you know, rib eyes expensiveor meat organs expensive.
Well, I mean, I mean, It meansthat you're not ready to receive
(32:45):
this information.
Maybe wait a little, a littlebit more.
You know, some people getawakened by, you know, a
diagnosis or, you know, ifconventional medicine doesn't
work for them, they, you know,go the alternative way.
And then they find out, hey, itwas the organ meat.
that will help me after all.
(33:06):
Right.
So, if you're getting your lifeback, if you're getting, you
know, there's freedom, right?
It's not about if you cut outthe junk, if you cut out
everything else, it offsets,right?
You're not eating out.
You're not, you know, buyingdeliveries, you know, and you're
just eating at home, havinggreat quality meat, getting some
(33:29):
organs, you know, you know,maybe, or maybe you can take
supplements.
What are your ass
squadcaster-h0c7_1_03-05- (33:34):
Well, and really with the carnivore
diet, you don't even need, Imean, you know, I suggest that
everyone eats organ meatsperiod.
But you're really not, you don'treally need to supplement with
anything else.
I mean, maybe some mineral dropsto remineralize your water,
which are, you know, 20 bucks onAmazon.
So when you look at a, like astandard American diet and all
(33:55):
the things you have tosupplement with, you know, it
may be you 500 a month forgroceries for an individual, but
then you have to have.
200 a month of supplements toeven begin to offset the
deficiency.
lorenz-_1_03-05-2024_120429 (34:13):
and you can tell right away.
If you're, if you think thatit's not doing anything for you,
then don't buy it, right?
But, well, try it at least,right?
When you try it, usually, youknow, you feel a lot better.
You know, you know, most peopleon the keto or carnivore diet,
they're really connected withtheir body and what they're
feeling.
When they eat something, theyknow, if, you know, if it's
(34:34):
laced with something or whatnot.
squadcaster-h0c7_1_03-05- (34:36):
Yeah.
lorenz-_1_03-05-2024_120429 (34:37):
But if you're, that's the next step,
right?
If you're on a carnivore diet,the next step is to Really
supplement with make sure you'renot deficient with anything,
right?
That's amazing I want to ask youwhat's your aspirations for?
Humanimal what are you trying toachieve here?
Yeah
squadcaster-h0c7_1_03-05-20 (34:58):
You know, I think that I might be
the first business owner ever tonot really, I mean, I, you know,
I care about making a living andliving the life that I want, but
I truly want humanimal to be asafe space for people who have
been struggling for so longbecause I know that I was one of
(35:19):
them.
And it doesn't feel good to doit alone.
And so I, I think that's where Isee humanimal going.
We're about to open up a, like30 days to a more nourished you
program where it's kind of justa series of text messages that
you will get over the month.
About like little tweaks thatyou can make in your routine to
(35:42):
like move to a more nourishedlifestyle.
And I also think that.
You know, we're more womenfocused simply because I feel
like women often get tossed tothe side when it comes to, you
know, solutions.
And I feel like we are the onesthat, and I'm not saying, it's
(36:07):
not a contest, but I do feellike Women unnecessarily
struggle with things like periodpain and infertility, like, on
top of mental health issues.
And it's all connected.
But I think that that's, like,something that's, like, on our
big to do list is alsoapproaching.
We're very satire, like,satirical, I think is how you
(36:30):
say that word.
Yeah.
And, like, we do that on purposebecause I feel like humor
through my journey has been oneof the only reasons that I've
made it up on the other side.
And so, we do our best to keepthings super light hearted and,
like, loving and funny when wecan on purpose.
I mean, it, you know, it comespretty natural because I'm a
(36:51):
pretty goofy.
But just so that people have atrue, you know, like safe space
where they can come and they canbe themselves and they can bring
their problems, but they can seethem in a lighthearted way and
even humorous, you know, to justtry to acknowledge them and move
through them.
And, you know, healing isn'teasy for everyone.
(37:13):
And so, yeah, I think that'swhere I really see Humanimal
going is just being a biggerpart.
Of other people's stories.
One of our little taglines isreal people, real stories, real
food.
lorenz-_1_03-05-2024_12042 (37:26):
Mmm.
Love
squadcaster-h0c7_1_03-05-202 (37:28):
of what we're about.
lorenz-_1_03-05-2024_120429 (37:29):
I love that.
And that's something you can'tmemorize.
It's coming from the heart.
Absolutely.
I love that.
Where can people get yourproducts and where can people
find you?
squadcaster-h0c7_1_03-05- (37:42):
Okay.
So company is called Humanimal.
The, if you cannot smell, smell,if you cannot smell human, I
don't know.
If you can not spell humanimal,go to iloveorgans.
com and that'll take you to ourhomepage on Instagram.
We are, our handle is shophumanimal.
It'll also be linked in thewebsite if you
lorenz-_1_03-05-2024_1204 (38:03):
Yeah.
Yeah.
We'll link everything down inthe description box below so you
guys can check that out.
Awesome.
That's a, that's a heartfeltstory.
Now that hit hard.
That hit different for me.
squadcaster-h0c7_1_03-05- (38:17):
good.
lorenz-_1_03-05-2024_120 (38:17):
That's personal.
I, I, also somebody who sufferedfrom major depression years,
years back.
I, I felt this one.
So, thank you so much forsharing your story here, Alex.
I appreciate your time, and Iknow it takes courage to tell
your story, and more courage tohelp other people.
So, thank you so much, Alex.
(38:39):
We appreciate you.
squadcaster-h0c7_1_03-05-202 (38:40):
Of course.
Thanks, Lorenz, for having meon.
lorenz-_1_03-05-2024_1204 (38:43):
Thank you.
Alright, bye bye.
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