Are You Leveraging or Just Taking Advantage -Talking Real Estate

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Are You Leveraging or Just Taking Advantage -Talking Real Estate

In this high-energy episode of the Key Factors Podcast – Real Estate AF, host Mark Jones welcomes back Dylan Shively and introduces Carlos Puckerin, a dual-citizen entrepreneur from Detroit and Windsor, Ontario, now based in Houston. Together, they dive into the hard truths about real estate, entrepreneurship, scaling systems, authenticity, and marketing. Carlos unpacks his journey from fix-and-flip investor to founding Loaded Realty and LLGS (Loaded Lead Generation System)—a full-stack business-in-a-box platform for realtors.

They tackle why most agents fail, the psychology behind sphere-of-influence vs cold lead generation, and how Carlos and Dylan are teaming up to help first-time buyers through education, credit restoration, and down payment readiness. The trio drops nonstop gems on mindset, branding, habit formation, delegation, social content strategy, and navigating the “Matrix” of modern marketing. You’ll laugh, rethink your hustle, and walk away ready to delegate, automate, eliminate—and regulate.

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Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Episode Transcript

Speaker 1 (00:15):
Thank you so and welcome back to another episode

(01:15):
of key factors podcast.
I am your host, mark jones, andwe are powered by
reviewmymortgagecom, the largestindex of mortgage programs in
the nation.
Um and guys, this is the firstepisode in our new studio.
Uh, jc, if you can give us thewide view so we can show it off
a little bit, yeah.
And then we've got some newguests with us, so I'm going to
introduce our guests real quick.
We've got Dylan.

(01:35):
Dylan, how you doing?
Good, bro, good Thanks forhaving me back.
Absolutely, it's good to haveyou as the first guest in the
new studio, yeah, and then guestin this, uh, in the new studio,
yeah.
And then we got carlos carlos.
I can't pronounce your lastname, so tell me.
Puckering like puckeringpuckering okay good deal.
so typically at the beginning ofthese discussions, I give you
guys an opportunity to tell usabout yourselves.

(01:57):
Um, dylan, I'm gonna let you gofirst, because most people that
watch this and tune into thisprobably know who you are.
They don't Shame on you, dylango for it.

Speaker 3 (02:08):
Yeah, so my name is Dylan Shively and I'm the owner
of James Warren Group.
We're a complete creditmanagement company.
We help people with personalcredit, business credit,
anything in relation.
You need to fix it, build it,learn about it.
I'm your guy, and the secondpart is Vision Partners Media.
So this is a little bit newer.
We talked about it.
I'm your guy and the secondpart is vision partners media.
So this is a little bit newer.
We talked about it on the lastone, where we're creating a lot
of content for helping peoplebuild their brands.

(02:30):
It could be business, personalbrand photo shoots, anything in
relation to media.
Obviously, you know howimportant it is.
Viewers.
You know how important it isbecause with no media, you
wouldn't know me right now.
That's right.

Speaker 1 (02:40):
I'm your guy.
Hey man, I love it, carlos.
I'm your guy.
Amen, I love it, carlos, youwalked in here, Very black,
Instant firecracker.
I walked in he was likedarkness.
No, but if you could, becauseDylan reached out to me
yesterday, yeah, tell the story.
He said I've got, I saw yourpost, I've got a guy you need to

(03:01):
meet and instantly when youwalked in, I'm like that's a
brother from another month.

Speaker 2 (03:07):
I was the guy that you needed to meet.

Speaker 1 (03:09):
I think you got all my melanin.

Speaker 2 (03:11):
Yeah, yeah, yeah, I even got a little bit more when
I shook your hand.
That's one of my superpowers.
So tell us about yourself.
So you know, I own a companycalled the Loaded Realty Company
, Started off as a licensedrealtor about five years ago.
My very, very first deal wasabout 12 years ago when I did my
first fix and flip, and thatwas in a place called Windsor,
Ontario, Canada.
So I'm a dual citizen, UnitedStates and you know this great

(03:34):
nation of ours, and when I camehere I was like you know, I want
to just do things differently,that's, I guess, having the
standard be the absolute best,Okay.
And so, you know, becoming alicensed realtor, I quickly
realized how many of them suck.

Speaker 1 (03:52):
I don't know if we say that stuff here, but we say
those things among many others.
All I ask is that you use themproperly.
Yeah, and so they really suckis the better way to say it.

Speaker 2 (03:58):
And so that's why so many realtors fail within that
first, you know, 12 to 16 monththreshold right Cause usually
they come out of some type ofcorporate job where there's a
structure for them and theydon't realize that they actually
run a business.
That's right.
And so you know, from you knowdoing fix and flips and having
to try to hire realtors and domy own deals, I realized I can
probably do something a lotbetter.
Five years later started thiscompany called Voted Realty.

(04:20):
You know I left EXP big boxbrokers, yada, yada, yada
nothing, but I love the company.
I just wanted to do a littlebit of things a little bit more
intimately.

Speaker 1 (04:28):
And you wanted it to be your own.

Speaker 2 (04:30):
Let's be real.
Let's just be real.
I wanted it to be my own.
In tandem, I created a companycalled LLGS, which stands for
the Loaded Lead GenerationSystem.
Okay, and in creating thatcompany, what I realized
ultimately solving was therealtor doesn't understand that
they run a business.
They don't understand that youknow your SOI is going to run
out and you'd be better to buyyour SOI, because people that

(04:52):
don't know you sometimes will domore business with you because
they're coming to youspecifically for that business.

Speaker 1 (04:58):
So I'm going to bring my old saying that I've been
saying for many, many years now,which is, if we only did
business with people we knewwe'd all be broke Period.

Speaker 2 (05:08):
And the truth is, people do business with people
that they like right, and notsaying that the people that you
know don't like you, butsometimes they don't want to
expose themselves to the thingsthat are going on in their lives
.
And now you're going to know.

Speaker 1 (05:19):
Of course, especially me being on the lending side.
I've experienced it for thepast 13, 14 years of oh man, I'm
scrolling through social mediaand wait a minute, I thought we
were friends, I thought we wereboys, but then at the same time,
I got to realize, hey, maybethey just didn't want me seeing
their situation, and that's okay, it's actually better.
Yeah.
So it goes to your point of youcan't just do business with

(05:40):
your sphere of influence.
You can't just do business withyour sphere of influence?

Speaker 2 (05:43):
You can't.
And the thing about it is, whenyou go back to that term buy
your SOI.
When you buy your SOI, you're10 times more likely to get a
lead that never knew you to giveyou five, six, seven, eight,
even 10 more referrals than thatperson that came from your
inner circle.
Right, because they're going toin some weird way and I don't
know, it's just kind of like thebuyer and seller psychology

(06:04):
want to keep you their best keptsecret, right?
And so what the loaded leadgeneration system ultimately
does is it gives you anall-in-one business in a box.
We do your omnipresent stuff.
We set all your branding, allyour marketing inbound leads,
all your data, all your skiptracing.
Then we teach you differenttypes of business that you can
actually do Wow, investmentbusiness, divorce business uh,
delinquent business.
We're literally teaching youwhat your niche would be.

(06:26):
That's right, because when yougo abroad, you go, you go, you
go broke, but when you go niche,you get rich, and most people
don't understand that.
You know what I mean so?
we it's, it's, uh, it's a.
The business has beenincredible for us.
It's been eye-opening to seewhy so many people are failing
and then just go back with thatdata, like we were talking about
extracting, extracting thatdata and then giving, you know,
our clients the opportunity toreally scale their business.

Speaker 1 (06:48):
Yeah, scaling is a big thing that most will never
even get to.
It's true Because, just likeyou said, they don't realize
that they're running their ownbusiness.
Yeah, and there are levels tothis shit as they say yeah, yeah
, yeah and once you get to acertain level, you've got to
start delegating, you've got tostart automating, you've got to
start eliminating stuff fromyour process.

Speaker 2 (07:09):
So wait a minute.
What'd you say there?
Delegate, you said delegate,elevate, eliminate.
Yes, sir, that shit is thetruth, it is.

Speaker 1 (07:16):
If you, if you only got one head and you're trying
to wear 20 hats, that shit's notgoing to work no, I I can tell
you personally, I've tried it Istill, to this day, get caught
up in accidentally doing ituntil kind of like last night.
I'm hanging up here on a laddersweating, answering phone calls
, checking in and doing all thethings when I went.

Speaker 2 (07:37):
okay, this is probably not something I should
be doing, but oh well, I'm doneand a lot of it is just because
we built our business in someway.
It becomes our baby.
But then your baby actuallygrows its own set of legs and
then walks wherever the fuck itwants to go.
That's right.
And sometimes you impede thepath that it needs to go on and
to get to its growth.
And I tell everybody that, likeI don't fucking braid my own

(07:57):
hair, I don't wash dishes, Idon't watch nothing against any
of that shit, no, but I justdon't do it because it's not the
best use of my time.

Speaker 1 (08:04):
And I'm glad you hit on that, that key point there,
which is the best use of yourtime.
Find out what it is that you dobest within your business.
Focus on that.
Then the goal is to, if youhave enough business, hire
around the things that you'renot good at, yeah, but what was
the old?
I don't know if it's a saying,but the logic behind the old way

(08:26):
is let me coach you on thethings that you're not good at.
Why, yeah, why yeah.
If I'm really good at somethingelse, why not exponentially
make it better and then hire orreplace for the things that
you're?

Speaker 2 (08:41):
not good at.
Look, if I'm the running backand I'm fucking catching three
and outs, just don't try tothrow me a bomb, just throw that
sucker to me at three and thenI'll run from here.
It's just like what we're doingright now and this is a great
segue, for it's like okay, Ihave a first time home buyers
program.
We're doing great with it.
We're giving education andwe're moving people from what
thinking about doing into action, which is actually doing it.

(09:02):
Right.
Well, guess what?
I don't do credit at allwhatsoever.
Okay, so what would be thepoint of me trying to explain
that to you at all whatsoever,when I could just call Dylan
Absolutely, and the James Warrengroup already has an entire
system set up to where.
It's just like I got the guy,you got the guys, let's just
bring them together.

Speaker 1 (09:21):
Well, in addition to the inherent liability that you
could incur by giving the wronginformation.
I mean you almost have to leadevery conversation with I am not
a CPA, or I am not a creditexpert or I'm not, but then you
go on to give that advice.
That then could either get youin trouble, even if you gave the
right advice.

Speaker 2 (09:41):
Because you always got that person.
Unfortunately, that's sittingthere waiting for you to give
the wrong.
That's exactly right.
Yeah, like, wait a minute, whatdo you say?
What do you say?
That's right, that was thewrong thing to say.
He said the wrong thing, that'sexactly right.
They're on tape.
Go to 12 26, that's right.
So it's like you, just to thebest of your ability, the more
people you try to help, the moreyou're exposed to some sort of

(10:01):
mishap, because there's not areally a good deed that I've
ever come across that's goneunpunished.

Speaker 1 (10:06):
Hey, I like that.
So now let me ask you, Carlos,what led you down the road of
going this route and developingthis business to essentially
help more realtors in whatyou're doing, versus just
growing your business in thereal estate side?
Man.
I get that question a lot, sothat's why.

Speaker 2 (10:24):
I'm asking you, so I love that question.

Speaker 1 (10:28):
That question used to piss me off, and the reason why
you know what I like to sayyeah, it's better to be pissed
off than pissed on.

Speaker 2 (10:35):
I like that too.
That's going in the bank ofthings I will say later.
The reason that that questionused to piss me off is because I
was more egotistical.
You know, at that time I wasn'tas personally developed, so I
couldn't understand why the hellyou would ask me that when I
want to help you, right, yeah.
But then I had to take thatstep back.
Like that, jim Rohn, bobProctor, john C Maxwell got into

(10:57):
my soul and I'm like, ah,you're skeptical, that's right,
and I'm not, so I'm protectingmyself against you if that makes
sense.
You know what I mean, yeah.
And so now what I realized isnot everybody's like that.
Not everybody gets theinformation and gets so excited
about it that they wanteverybody to go out and have
seven figure years.
Not everybody's like that.

(11:18):
They're like I got a sevenfigure year and I don't want
anybody to have it you know,what I mean, that's right, and
so what?
really to be completelytransparent, man, I grew up so
broke dude and I just wantedsomebody to help me and I could
never like I would ask you heyman, do you know?
And it's like they were thebill.
I will never tell you.
You know what I mean?
Yeah.

Speaker 1 (11:38):
As a matter of fact, our industry as a whole is very
compartmentalized, meaning yougo to XYZ Mortgage Company.
It's not a big collaboration ofwhat's working for you.
What's working for you it's I'mgoing to keep doing this and
hopefully nobody else finds out,Whereas for me, I was never

(12:00):
like that.
Matter of fact, I think I roseto a higher success level
because I was giving out freeinformation.
Matter of fact, we talked aboutthis the last time we had a
discussion and it is almost anew currency that you can't cash
in day one, but it's going tocome back around.

Speaker 2 (12:20):
Bro, listen to me, bro, listen to me.
That is so.
I literally met Dylan off of.
The premise of Our wholerelationship is the exchange of
good information and ironsharpening iron.
So I come down.
Do you remember the exact timethat I had come down?
Because that was like thebeginning of no, I should have.

Speaker 3 (12:40):
I don't remember the exact time.

Speaker 2 (12:42):
So I come down, I meet Dylan, I get introduced, so
we're in Miami, miami.
So we're in Miami and I'mrunning one of those breakout
rooms.
Okay, so there's like 500people in a breakout room.
Carlos, how have you earnedthis much?
That particular year I had donelike 968,000 GCI.

(13:04):
This is my last year with exp.
I'm thinking about leavingalready and I'm like am I, am I
selling all these houses and andclosing all these deals because
it says exp, or is it ex me?
you know what I mean and I justreally that you know how
sometimes as an entrepreneur,we're kind of crazy.
So you just wake up at three inthe morning like it's all me,

(13:24):
it's more like exactly Excellent.
So I was having that feelingmore and more and more and more
and more and I was getting readyto leave the company and I knew
that I was, but they hadinvited me out to do all these
speaking events.
You know, I got to shut down thestage for Ed and my life and
they kept keeping me there witha few goldfish crackers and they

(13:47):
were delicious Right, and havemy favorite juice with it and
everything.
So I was like I kept stayingthere but the carrot wasn't
really feeding the overalldesire that I had.
Long story short Dylan one dayis there with somebody totally
different, not there to meet meat all whatsoever, no, but I'm
talking about doing businessdifferently and in some slight

(14:08):
way I'm kind of pitching theloaded lead generation system to
this room full of people whoI'm not really supposed to be
doing it right, but I am doingit right and so like I'm like,
yeah and I, we use the go highlevel and we set everything up
and we get your a2p and your 10to dlc running and and I see
dylan like in the back, becauseI think somebody had called you
in the room, yeah, and I seelike his left eyebrow raised and
his right eyebrow and then hegets a little closer to the
front of the stage and a littlebit closer Right.

(14:29):
So by the time I'm done,there's probably about 15, 20
people around, and most people,unfortunately, most humans would
kind of look at that and havesome type of ego reaction.
For sure you know what I meanMost definitely.
You know what I mean mostdefinitely and the thing that
was so different about Dylanthat I could remember he's like
hey, dude, and I don't know whatmade you say this, but he goes.
If you have 15 or 20 peoplestanding up here at the end of

(14:51):
you having this type ofconversation in a room this big,
and they're all herespecifically for you, yeah,
there's something that you'renot doing and I could probably
help you.
You know, tie that up.
You need to be on a podcast,you need to come down to san
jose, you need to do this, youneed that.
And I was like how about heever does?

Speaker 3 (15:06):
that pause that for a second, just to paint more of
the picture yeah, go for it that.
It was him, along with I thinkit was like three other people
on the panel.
Yeah, right, so it's not likeall of these people came to just
let me talk to a speakerbecause the other speakers were
wrapped up and so he was theonly one in the room with
everyone there, so while theyhad the opportunity to talk to

(15:28):
all four of them for an extendedtime, they were gone.
He was the only one left.
Now continue.

Speaker 1 (15:35):
As a matter of fact, throw that mic right in front of
you so we can hear that, forsome odd reason, we're Chris.

Speaker 2 (15:41):
Okay, is that better?

Speaker 3 (15:42):
It's a top.

Speaker 2 (15:44):
Okay, so what ended up happening was I was given
away a lot of jewels, cause I,at that time, was kind of like
what you were saying the seedsthat I were planting were all
starting to grow at the sametime.
I had some peach trees overthere, some strawberries or
bushes over there, so I was likeman, I'm giving all this game
away and this, however it sounds, I don't really care.
What I did realize, though,over the course of that and it
used to upset me at first waslike well, how can you give all

(16:06):
this information out and likeone out of every hundred people
actually put it into action, soit doesn't even matter who you
give it to.
They're not even going to doanything with it.
So I was realizing let me findthe people that were will
actually do something with it.
So I'd have a room of three,four or 500 people, give it all
away and say here's my personalcell phone number If you want to
know more, and it'd be like 50people there and like one person

(16:28):
would call me.
That's right.
And I'd be like this, but thenall 50 would follow me on
something.
Okay, okay.
So it's like okay, maybe you'rea little nervous, maybe you
don't, maybe you look at me assome grand character that you
get.

Speaker 1 (16:40):
Maybe it's just inherent in people.

Speaker 2 (16:42):
Yes, because.

Speaker 1 (16:44):
I don't know what the statistic is and we can look it
up.
I got chat GPT ready to roll,yes, but the idea is you go to a
motivational workshop, thisthat you're going to feel
inspired until the very end, andthen your human nature kicks in
, and I think it's.
I don't know, maybe 5% actuallyuse that information that they

(17:04):
gave, because there's no waythat any type of motivational
speaker, someone that is theregiving you nuggets, got there
because the nuggets don't work.

Speaker 2 (17:16):
They're there off somebody else's nuggets.

Speaker 1 (17:18):
Absolutely.

Speaker 2 (17:20):
Every John C Maxwell has listened to an Earl
Nightingale.
Yes, sir, earl Nightingalelistened to somebody before we
even knew.
They didn't have a pod, theydidn't have a radio, they didn't
have anything to even record it.
He was just there in personbecause he received a paper
flyer that was written with afeather dipped in ink.
Fact Like that's literally.
We are running on like analgorithmic cycle of people who

(17:40):
are kind of caught up in that Iwant to do and be better.
And what do I need to do to putthat in action, right, fast
forward.
You know, dylan says to me comedown to San Antonio, I'll help
you actually get the podtogether.
I'll help you with the deliveryof your messaging and I'm like,
okay, well, what do I give youfor that?
He's like nothing, just show up.
I'm like, I'm so confused.

Speaker 3 (18:01):
He was trying.
He was trying to pay me so hardbecause he's like, bro, I don't
understand, are you sure?
Like I know this costs money.
I'm like, yeah, no, it does.
And he's like so how much of mymoney?
You're like, try to dumb itdown for me.
Yeah, because I'm like A plus Bequals C.

Speaker 2 (18:16):
I couldn't figure it, like you know, because I was
person up until that time that Ihad ever met that had ever done
any like pro bono.
Let me help you out.
Come by.
I see something in you and mostpeople still wouldn't take
advantage of it.

Speaker 1 (18:31):
Now, does that tell you something I already knew
about Dylan here?

Speaker 2 (18:35):
More than likely he's working for something way
bigger than himself, way biggerthan himself, and I think the
thing that attracts people likeus is that we are all in the
understanding, the unspokenunderstanding, that we are
working something for way biggerthan self, and I think most
people are just running onautopilot.

Speaker 1 (18:54):
Yeah, you know what.

Speaker 2 (18:55):
I mean Just like if I can make it, then that's cool.
I call it going through themotions and it's they suck.
It's not like your golf swing,it's not going to be better, you
know what I mean.
That's right.
It's your life.
That's right, and so I did.
I came down to San Antonio.

Speaker 3 (19:06):
We literally flew home.
We were like two days later,something like that he was here.

Speaker 2 (19:11):
That's awesome, because I'm actually and he was
like, damn, you're here.
That was the part where he wasjust like okay, like this is.

Speaker 3 (19:26):
This is definitely.
We don't even know what we'regonna do, right we?

Speaker 2 (19:27):
didn't even know each other's last name.
Yeah, we did.
Yeah, not at all.
Yeah, it wasn't like no, Ididn't.
It wasn't like all right, trustthis, let me go on social media
, I mean to to that point.

Speaker 1 (19:36):
Um, first time I ever met dylan, similar to how you
got here today put out a post,said I do a podcast.
Dylan was like hey, I do creditand I'm like no shit.
I've been doing credit since Iwas younger.
This is going to be a greatconversation.
Sure enough, he knew his shit.
It was one of the best podcastdiscussions I had had to date.
At that point, yep, and he'sactually better.

(20:03):
Even our discussions have gottenbetter.
We're now able to play off ofeach other, but at the same time
, I know that Dylan is not goingto give our audience a bunch of
bullshit.

Speaker 2 (20:13):
Yeah, it's just not going to happen.
I think that that's whatactually matters more than
anything.
Authenticity, right, becausepeople can feel like when you're
overdoing it, like you're notreally who you say that you are
One of the things that I try totell Correction some people can
tell Most don't.

Speaker 1 (20:29):
And that's why that MO or that type of behavior
continues.

Speaker 2 (20:35):
Remember when we were talking off camera about the
fake gurus and all that?
Yes, that's why, when peopleare like you're the goat, I'm
like please don't don't call mea goat, you know what I mean.
Yeah, and it's nothing like.
Thank you for the compliment.
I just don't want to be jumbledup.

Speaker 1 (20:46):
Well, the same come same same instance.
Um, for gosh, I don't know.
Many years now.
People would say, well, whenare you going to become a
motivational speaker?
When are you going to writeyour book?
And I'm like guys, for mepersonally, I haven't done shit.

Speaker 2 (21:02):
Yes, yes, I am not there yet.
You want to know what's crazy,though, and, like you know,
shout out to my wife, becausethis is what she said to me.
She's like I don't.
You're so mentally jaded thatyou don't understand how much of
the thing that you think ofcreate, like, bring into the
physical realm and then executeRight, because you to you, it's
nothing, it's your expect, likethe standard expectation.

(21:26):
So you know, when we sit downand have this conversation, this
is just a bunch of normalizedbehavior.
That's correct.
You know, it's just like I wastelling you I wasn't reading any
books at all whatsoever, but Ijust kept buying them and I was
like I'm going to read this shit.
Right, I'm going to learnthrough Osmosis.

Speaker 1 (21:40):
I swear to God I'm going to inhale these pages and
that shit's going to get me.

Speaker 2 (21:45):
But one day I just really needed some information
and I was like this is so hardfor me, but I'm just going to
read a fucking page.
Actually, it was like I'm goingto read three lines.
That's how I started microreading.
The next thing, you know, itwas like eight minutes went by
and I had read 16 pages.
You know what I mean.
And I was like, damn, that'show that works, that's correct.
And it was like two weeks laterI was like 11 books deep and

(22:07):
I'm like, and then it was likenzt, when you are super adhd,
like I am, yeah, it's like asuperpower because you also have
another you found any of thosenzt's
yet because when you, when youtip the scale and you get hyper
focused, yeah, that's it.
That's the other side of it,yeah, where you get so dialed
into the thing that you're doingthat you can't even stop

(22:28):
anything until it's complete youknow you're looking at it dude,
and it looks phenomenal, andI've heard that you've built one
or two in the past, so it's itmight be tough for some what's
really easy for you.
I'm sure that you get this a lot.
By the way, you probably havethis thing where you're making
shit that's hard look incrediblyeasy because you're so used to

(22:50):
doing hard stuff in addition tothe idea of people only see what
we give to them.

Speaker 1 (22:56):
To see, yes, and, for example, the only ones that
know about me being here late atnight making sure this shit was
set up correctly, and sittingin every chair, making sure that
everything looks good, is youguys?
Yeah, you know, yeah, but thehours that it took is like, oh
well, who came in and set thisup for you?
Me, yeah, why?

(23:16):
Because I got a quote and itwas just not going to happen.

Speaker 2 (23:19):
And that's another thing People don't actually
understand, like, what's comingout of pocket.
They don't understand overhead.
They don't understand ROI.
They don't understand runningthe red.
Understand ROI, they don'tunderstand running the red.
They don't.
You know what I mean AbsolutelyLike running the red.
So I have this wholeconversation with like a group
of like 40, 50 realtors.
I'm like guys, you're not goingto run a business that gets

(23:40):
into the green without runningthe red.
What does that mean?
That means that you literallyhave to spend a little bit of
money on ads.
You have to spend a little bitof money on funnels.
You have to spend a little bitof money on well.
When I went to such and suchbrokers, they just gave us that.
Well, that's why you suck.
That's right, because mostlyeverything that you just get
given you don't give a shitabout.

Speaker 1 (23:56):
Well, it even goes to the idea of I'm gonna throw a
free seminar, I'm gonna chargeyou ten dollars, twenty five
dollars you got a packed houseand then listen, literally so,
and this is how you know whatwe're doing is dope.

Speaker 2 (24:11):
So I was like thank you for that segue, by the way.
So I was like you know, thefree shit only works for the
person that doesn't take action.
So what can I actually do tomake the free thing like action
oriented?
Sure, and you know, the creditrepair kind of got brought into
that.
But I was like listen, and Iand I'm just going to give the
game away, cause again it'sgoing to go over everybody's

(24:32):
head and still, you know what Imean, right?
But I was like we're going todo this on these days.
We're going to give them somefree guides that are going to
help them get from point A topoint B, but we're going to do

(24:53):
it free on Wednesday.
Nobody's fucking coming, no, no.
But if you say you have to signup for this free thing, you're
going to get a text back, youhave to click that link to
reserve your spot and it'slimited, yep, then everybody
fucking shows up what's strange,or I don't even think it's
strange, it's don't even thinkit's strange, it's um, cosmic,

(25:15):
we'll call it.

Speaker 1 (25:15):
Yeah, the idea of what you're talking about I have
been incorporating for manyyears, and not even knowing,
because the idea of justclicking on the facebook invite,
uh, event was not enough, sowhat I ended up doing was
creating an event, right, yeah,so you click on that which takes
you toite, that makes you thenactually sign up, yep, and then,
okay, they're going to show up.
Why?

Speaker 2 (25:35):
Because they took that extra step to ensure that
their spot is secure.
Sweat equity through the thumbsbaby.
Yes, sir.
And here's the thing about it,like what people don't
understand is you probably had14 people that just got to the
second page page and they'relike fuck it, I'm not doing it,
correct, and it's great becausethat's not who you want.

Speaker 1 (25:49):
That's exactly correct.

Speaker 2 (25:51):
So I think, uh, and I could pull it up for you guys,
but this week from, I want tosay like Monday to Sunday, we
brought in 144 leads at a $9 and96 cents.
So the CPL is crazy low andthey went from pixel to second
page to third page and thenclicked on the link when they
got their email confirmation.
So there's literally alreadyconfirmed.

(26:12):
That's right.
And even with that, like say,147 leads, maybe 39 will show up
.

Speaker 1 (26:17):
Well, even with now, we're talking about leads.
That's my game.
So we started a company in 2020, launched it, review my
mortgagecom, and the idea behindthis is at that time matter of
fact, it was 2018 when I wasdoing social media ads heavily,
started jumping into Google adsand was crushing it.

(26:38):
But then, at a certain point,I'm like wait a minute, these
leads suck.
They're just not the greatestlead.
So my partner and I lives inUtah came up with a concept that
we need to give them value theidea of just having a landing
page that they click on.
She's got a picture, name, cellphone number, email, blah.

(27:03):
It's not enough anymore.
It's not.
And it hasn't been for a whileyeah.
So we created the dashboardwhere they can go in, revisit,
educate themselves on programs.
A tie to a loan officer Now.
I'm telling you it went really,really well, to the point that
five years later, we justlaunched a mobile app called
loan bot.
Okay, in in instance, cateredto realtors, lenders, co-branded

(27:28):
all that good stuff.
I need that shit, I'm tellingyou, we'll get you set up and
your whole office.

Speaker 2 (27:33):
That's what I'm saying yeah, yeah, yeah.

Speaker 1 (27:36):
But you are correct, you've got to take an extra step
and if you can, if at allpossible, give them a tidbit of
value.

Speaker 2 (27:44):
So I mean, first of all, you're 100% correct on
everything you said, and to tiewhat you set up, at the end you
have to give it to them.
Yes, because there's no.
It's no longer good enough tojust say, and when you get there
I will.
It's like, no, tell me a littlebit of shit right now.
That's right, cause ourcognitive ability, or even to
hold attention, is trash, that'sright.

(28:05):
You know what I mean.
And they're just making it worseand worse, and worse and worse.
And so you know, not only do weeducate them, and I this is
where I, you know brought Dylanin, cause I just wanted to come
down just to mastermind with him.
I didn't even know we would endup here.
But I'm like look, not only arewe going to educate them, but
I'm going to throw them intothis ecosystem where I'm going
to throw on like two freetrainings per month, where I'm

(28:27):
just going to get on live andI'm going to explain to them
about hey, dylan, can I get youin on it for two months.
He's like let's just do it,because we live in a world where
we can be omnipresent anyway.
So you can jump on your phone, Ican jump on my laptop.
We can get this done and we cangive people something of value.
The first three consultationsthat I did after your first

(28:47):
appearance, we literally hadpeople signing up right then in
the last spot yeah, wow, westayed on that call and so it's
almost like we read each other'smind.

Speaker 3 (28:56):
Yeah, because it's like all right, guys, all right,
see you later.
Everybody's like getting off.
There was like two people, onewas like iphone 16.
Yeah, yeah, you gotta.
You gotta like boot them off.
And so I just like stood thereand I'm like I wonder if he's
gonna pick up that I want to saysomething right.
And then he did so, he stayedthere and I'm like, so he's like
yo, this shit was dope.
I'm like I get a text and I'mlike yo, look, I got the text

(29:21):
right away that I think I hadtwo people in role on the spot,
like they scanned and did it,yeah.
And then so I was like, look,now, automatically.
What happens is you'll knoweverything that's going on with
them.
They've already texted me.
I'm doing a call with themtomorrow, but they already paid,
they're ready to go, and nowyou know you're going to have
these people that are committedto the program, that are going
to be ready to buy, and thenyou're good to go.

Speaker 2 (29:40):
That's right.
And not only did they pay, andthey were already in his program
after they clicked his link.
They then clicked my link andthen they booked their dreams
and goals call.
So then I spoke with them thenext day and they're already now
on to the lending process fromclicking that link.
And we're talking consumers,we're talking consumers.

(30:00):
Wow.

Speaker 1 (30:01):
Yes.

Speaker 2 (30:02):
Right on the spot consumers.
So this is what happens.
They see, this marketing is my.
When I was a little kid, Iwasn't watching the Superbowl, I
was watching the fuckingcommercials.
Same Like they see thismarketing is my.
When I was a little kid, Iwasn't watching the Superbowl, I
was watching the fuckingcommercials Same Like.

Speaker 1 (30:14):
I just listened, like this is how I'm going to say
this, and I think you wouldprobably say the same thing and
believe it just as much as I do.
I don't know anybody better atmarketing than I do.
Same thing.
I mean like when I?

Speaker 3 (30:23):
why do you think I put you guys in?

Speaker 2 (30:26):
When I talk to Dylan, he says anything about
marketing.
I'm like well, motherfucker,you know who you're talking to,
right?

Speaker 1 (30:30):
I used to have my face on trucks.
I used to have it on billboards.

Speaker 3 (30:34):
I used to have it on boats For real.
That's how much I lovemarketing.

Speaker 2 (30:37):
People think that it's.
There's some.
I mean, look, Marketing, that'swhat I'm saying.

Speaker 1 (30:42):
And people would ask hey, does your truck rack work?

Speaker 2 (30:55):
Does it really really work?
Guess what you just asked meabout.
Listen to this, listen to thison the back of my I got the
caddy, black on black, like thematte black, yeah, yeah.
And I matte black on the back,close with carlos, and then my
qr code is there and then mylicense plate is the closer,
okay, and so literally every day, in every place, I go to
walmart, 7-eleven, whatever.
What do you close?
Whatever you got, what do youneed for me to close?
That's right, can I, can I geta cart?
And so does it work?
Well, hell yeah, and it willalways work.
It burns me.
I just said this yesterday andI'm it's now my coin phrase.

(31:16):
It's like everything is aproduct, which means that
product has a market, andanything that has a market
requires marketing If you wantto continue to sell it.
You know one thing I realizedwhen I was really, really young.
You know, because they got likebt and then they have like abc,
nbc and you, you know that theyare bt.
What's that?

Speaker 1 (31:34):
I think it's called the black entertainment
television network, but I wantedto drop the line from uh
hangover, when you said yourname, carlos I'm like.

Speaker 2 (31:42):
Well, he looked like a car but what I realized at
like eight, I was like damn,when I watch BET, everybody's
black, yeah.
And then when I go over to likechannel 13 and it's like the uh
, you know how they have theoverseas like everybody's Brown.
And then when I watched likeNBC everybody's Caucasian.
And when I watch like NBC it'sa good mixture I was like

(32:04):
they're doing this shit onpurpose.
Absolutely, absolutely.

Speaker 1 (32:07):
Absolutely so check this out Many years without us
knowing it because it's calledthe program.

Speaker 2 (32:12):
Yes, sir, now watch this.
What I realized was that that'shappening to you anyway, but
you don't know that.

(32:34):
You know that that's happeningto you.
It's the programming.
We are in the matrix, right?
So you have two choices to bein the matrix.
Well, three you have to be inthe matrix and be unaware of it,
because you can't do nothingwhen you're unaware of it.

Speaker 1 (32:46):
Be in the matrix.

Speaker 2 (32:48):
Exactly Be in the matrix and be aware of it and
still do nothing, or be in thematrix, be aware of it and
control the matrix.
I'm just going to be that lastguy.
You're not going to have mestuck in it to where I'm just
not going to be playing the game.
I'm not just going to exist inthe matrix, I'm going to use it.

Speaker 1 (33:16):
I'm going to add to what you're saying because I do
believe 100 in what you'resaying the idea of the matrix
and being the controller or theconsumer you're either a
consumer or your creator thatkind of concept.
Every once in a while thecreator has to step back into
the matrix to find out what thefuck, everybody is wanting and
what are you consuming?

Speaker 2 (33:27):
that's correct okay, that's right.
Dip my finger back in the bagyou know what I'm saying Always.
What you guys got going on.
But I'm just saying, at the endof the day, like you said, and
here's the thing about it, youknow we can have this
conversation and some people aregoing to watch and they're

(33:48):
going to fully get it.
They're going to grab a nuggetor two and they're going to go
redistribute it.
That's what it's for.
The ripple effect?
Yeah, it's the ripple effect.
And so that day when we had Ijust I think we barely planned
shit, by the way I was like, ohyeah, I'm tomorrow 7 pm.
I need you on the fucking thing.
What am I?
Don't worry about it, just sendme your face, send me your,
your logo, give me a QR card.
He's like send me all that shit.

(34:09):
I literally just redid theslide deck a tiny bit Sure, and
I was like, okay, let me justtry this, absolutely Right,
tried it out Two, three signups.
So it goes from theadvertisement, which everybody
gets.
Then it goes to the, the dripcampaign messaging to make sure
that they're engaged.
Then they go from that into theFacebook group ecosystem so
that I can send them aprogramming every single day,

(34:33):
and then they show up to theactual class.
When they get to the class, wegive them a plethora of
information, but not too muchthat they can't digest.
We then program them throughoutthe course of the program to
say okay, this, that this, that.
To say okay this that, this,that.
Qr code Mortgage finance.
Qr code, credit restorationunderstanding your buying power.

(34:57):
Qr code Ask all the questionsthat you have at the end.
Qr code, qr code, qr code, qrcode.
So by the time we get to theend, they're ready to like if
they stayed, which they allstayed, if they stayed they're
either going to buy, they'repre-programmed to scan that qr
code you're watching

Speaker 1 (35:16):
do it you dropped nuggets throughout.
It's that subliminal.
He caught it, yeah go for it.

Speaker 3 (35:21):
You're watching the like, I'm watching him do this
right, and all I see, like inthe cameras, you see like the
little cameras, like this peoplein there and and I'm like these
motherfuckers are actuallyscanning.
But I noticed the sequence oflike, info, info, info, info,
commercial, which was a QR code,correct, info, info, info, info
commercial.
And then I'm like, oh shit, Isee what he's doing.

(35:46):
It our third time again.
You're just seeing everybodywith their cameras like this.
It's like, oh, have you wantedyour uh dreams at what was it?
Dreams and goals and goals.
If you want to see, I'm fuckingprogrammed if you want your
programming, bro, yeah and I'mlike yo, and then I'm getting
notifications, and then that'swhy at the end of the call I'm
like, oh, look now now blowingthis wide open?

Speaker 1 (36:05):
are we taking advantage of people?
Are we?

Speaker 3 (36:11):
leveraging.

Speaker 1 (36:13):
And, in my opinion, I believe we are simply utilizing
human characteristics andtraits that we know are inherent
in our behaviors to leveragesomething of value that they
should have.

Speaker 2 (36:26):
Let me tell you, let me tell you, let me tell you a
step further.
We're actually the saviors weare saving.

Speaker 3 (36:29):
Feel my shit man, I mean shit.
Man.
Let me tell you a step further.
We're actually the saviors.
We are saving that.
Oh, you're going to steal myshit.
Shit man.

Speaker 2 (36:33):
I mean shit man, go ahead, go ahead, go ahead, dylan
, in the actual seminars.
By the way, he doesn't evenrealize this.
Well, he probably does.
I stole all that.
So one day we did this seminarin Houston.
He shit me in my own summer.

(36:56):
I'm like this motherfucker'sslides are way better than mine
and his fucking pitch iscrushing mine.
I did nothing right.
I'm competitive by nature, butwhen we're boys and we got that
camaraderie, it's like, oh shit,no, you ain't gonna do that
shit to me again, you're gonnalearn from me.
Yeah.
So I'm like come to my shit, Igotta just sit there.
I got him when you came to mind.
When you came to mind for theloaded lead generation system
man, his shit was on point, youknow.
He gave him the education andthen he gave him the call to
action at the end, right.

(37:16):
And as I was eating mypineapple in the corner plotting
on my next move, I was thinkingI'm fucking, I'm going to do
that shit, but I'm going to doit a hundred fold, right, I.
And so the way that he justsaid it is exactly how I have it
set up on all my social mediaas well.
Here's my wife, here's my kids.
Here's me working outCommercial Buy my shit at this,
here's this, here's that, here'sthat Commercial Buy my shit at

(37:38):
that.
Now to your point.
It's like are we takingadvantage?
This is my whole theory ontaking advantage, because we
were taught wrong, right.
So when you're young you'retaught dylan, you know you
shouldn't do that.
Don't take advantage of themthat way, right, but it's like
that's good information.
I should probably takeadvantage of that stored up here

(37:59):
and when I have the opportunityI should give some advantage.
So advantage is to be storedthat.
You said that.
Yeah, advantage is to be takenall over the place.
Dylan said come down to sanantonio, do podcast with me.
I had to take advantage of that.
That's right.
When you got that callyesterday and you were just
getting ready to put your, youhad to take advantage of that.
We're storing up advantage andwe're giving it away.

Speaker 1 (38:20):
I like the way you put that 100%.
But I still don't think it'staking advantage, because, for
example, are you takingadvantage of this podcast?
No, you are jumping at theopportunity that was presented.
Now you could have come on thispodcast and just sucked.
You could have not known whatthe fuck you were saying Um, you

(38:42):
could have been I don't knowwhat total ass.

Speaker 2 (38:45):
And it could have been, I could have been just
somebody that you don't evenwant to fucking listen,
absolutely you know what I mean.
And that would have a negativeeffect on your time, which
you're never getting back.
It wouldn't be aired.

Speaker 1 (38:56):
If you're still sending out pre-approval letters
and praying your realtor sendyou the next lead you're already
behind.

Speaker 4 (39:03):
Top producers are winning because they're giving
their agents more than just ratesheets and donuts they're
giving them LoanBot.
With LoanBot, you can offerrealtors a white-labeled,
co-branded digital mortgage toolthat they send straight to
their buyers.
It's like giving them a miniloan officer in their pocket,
available 24-7, fully loaded andbranded with your name and
their trust.
Buyers can self-diagnose,compare loan programs, check

(39:27):
real numbers, search propertiesand explore down payment
assistance without blowing youup at 10 pm.
And the best part you seeeverything, every scenario,
every lead, every milestone.
You're looped in the whole way.
Loanbot isn't a widget.
It's the referral machineyou've been waiting for.
Here's the deal.
Your realtors can get it fromus directly for $9.99 a month,
but it'd be in your bestinterest if they got it from you

(39:49):
.
Either way.
They're going to get it a month, but it'd be in your best
interest if they got it from youEither way they're going to get
it.

Speaker 5 (39:53):
White labeled, co-branded, transparent and more
.
Sign up for your demo with ourteam of innovators.

Speaker 3 (40:00):
I'd get the phone call after like what the fuck?
I'm never listening to you, andit would literally change the
dynamic, right.

Speaker 2 (40:08):
But because, again, you have good synergy with you
and you guys already have arelationship, you already know
if he's bringing anybody, it'sgoing to be the extra cheese,
right, and so you know.
Again, to to to your point,it's like well, look at the end
of the day, if, if I know thatyou have an advantage, and I
know that you have an advantage,and I'm giving a product away

(40:30):
to a person that I'm taking itand I'm going to, I'm going to
stay on the taking advantage.
Sure Cause that's what we're allprogrammed to understand anyway
.
Are we really doing that?
Or are we giving them the exactthing that they need at the
exact time that they asked forit?
Because they've been typing itin, they've been looking for it,
you know, because thealgorithm's taking advantage of

(40:52):
us?

Speaker 1 (40:52):
And it's the kind of thing that someone sitting in
the audience could possibly sayman, I'm lucky to be here.

Speaker 2 (41:00):
What the fuck they are saying that?
Right, even when I fucking wentto the game and I spent $600 on
the lower bowl and all thisother shit, I'm like did you see
that fucking interception?
I could have been watching thatshit at home.
Yeah, half ass falling asleep,yep.
But I'm here, that's right, andthis is a moment in history,
and that ad popped up and I'm soglad I spent that 600 bucks,

(41:20):
yeah.
So really, it's like what isyour perspective on taking
advantage, being taken advantageof?
Usually, that's some victimshit, you know, and that's a
totally different topic.
We can go away, yeah, yeah.
So usually, when you feel takenadvantage of, yeah, you really
just made a decision that youhave a regret about, absolutely
you're not taking accountabilityfor your own decision.

Speaker 1 (41:42):
Matter of fact, when you, when you say, uh, the other
stuff, you don't seem canadian,it was.
So I'm just one of thosebrothers that I, I no one's held
me back, um it just, I don'tplay the victim stuff.

Speaker 2 (42:05):
And here's the thing about that Super funny that you
said that I was born in Detroit,michigan, which is border city
to Windsor.
So I spent a lot of time inCanada.
And the thing that's superfunny is my wife is full blown
Canadian.
Wow.
And so the the differencebetween the way we look at
things like culturally, from ourprogramming is like I'm going
to assert myself and I'm goingto take all the fucking

(42:25):
opportunity you give me.
I'm going to call itopportunity, that's right.
And she's kind of like well, ifthey don't have it, we should
make sure that we make enough togive it to them.
I'm like how many times True,true Cause?
I'll give it to him Like two,maybe three, depending on their
circumstance.

Speaker 1 (42:42):
But even then it goes back to the idea and concept we
were talking about earlier,which is you give something to
them, give a man a fish Exactly,teach a man to fish

(43:20):
no-transcript.
Reference it as takingadvantage.
People out there listening.
I'm going to reference this asleveraging the knowledge that
you've been bestowed upon toactually utilize to capitalize
on what is opportunistic foryour situation Now.

Speaker 2 (43:43):
I got to hear your take on this.

Speaker 3 (43:45):
Yeah, all right, so I'm going to, I'm going to take
away the entire taking advantage.
I'm going to.
I'm going to make this assimple as possible.
We know that if somebody comesacross you, if somebody comes
across you, if they're going tochoose or, let me just say me if
they're going to choose me towork on their credit first, the

(44:07):
person who spent more money toget in front of them right, to
make the offer sound better, butwe know this person's going to
scam them.
And I'm not Right, right, right, only you know that, right,
only I know that the consumerdoes not correct the consumer.
Where the manipulation comesfrom is when they start playing
on feeling right, because weknow feeling creates an emotion.

(44:27):
Emotion creates an action.
Yes, so in, I'm just going touse the credit space for a
second.
If you see the ad that sayswe're going to get rid of
everything I don't care what itis in 30 days or less, you know,
and it's going to have a bigticket number, but we're going
to take care of everything.
Your life is going to change in30 days.
They're playing on the urgencyfeeling.

Speaker 4 (44:46):
Right.

Speaker 3 (44:47):
And so that person is more likely to take advantage
and manipulate incorrectly,right.
So I look at this as a fight.
So I'm fighting to get in frontof more people for them to hear
my message, because I know thatI'm going to serve them right
when nine times out of 10, theother people are going to do
wrong.
So I'm looking to the saviorpoint of earlier.

(45:07):
That's what I got in my brainof.
I'm the savior because the raceto the finish line is I need
the client to hear me firstbefore they get manipulated by
the person who buys somebullshit.
Yeah, that's right.
So as far as like takingadvantage and whatever, like
sure, but I want to talk aboutthe end part, which is the
client.
Because, why are any of us doingwhat we're doing?
Because we know we either havethe better product, the better

(45:29):
service.
We know we could get the jobdone.
We have the more experience,whatever it is, that's right.
You know the value ad that youhave, and so everybody spends
their money on ads and gettingin front of people.
So I now look at it as a raceto say I need to be on as many
podcasts, I need to go live asmuch as possible, create as many
reels, I need to spend a littlemoney in ads, I need my website
, I need my SEO, because there'sother people with either bigger

(45:51):
pockets than me, equivalentpockets than me, or they're
going to want to take advantageof somebody.
So every person I get to savecause they meet me first before
getting the person who scamsthem out of $1,500.
That's the win, that's right.
And then they get to spread themessage.
So now we kind of go overeverything you guys spoke about.
Back to the ripple effect.

Speaker 1 (46:11):
And for those of you that are out there listening to
Dylan right now going, but thatmeans I've got to be in front of
people.
It could annoy my social mediafollowing.
Well, guys, if you get amessage from a friend that says
hey, you post too much.

Speaker 2 (46:31):
let them know very kindly that it's not for them.
Yes, and then just do what I do.
And then just do what I do.
The friends cleanse never ends.
With that being said, I likewhat you said, so do, and then
just do what I do.
The friend's cleanse never ends.
With that being said, I likewhat you said so much.
And to tail off what you said,because you know I used to get,
like, you know, when Facebookcame out and I was 12 years old
and I just got them.
But you know, like when itfirst came out, I literally
people were like you post toomuch.
Like why are you so engulfed inwhat I know?

(46:54):
Just stop looking at it.
Hit the mute button, becausethat's what I would do.
You don't pay my bills and Iwould never message you.
And I would never message youand go.
Man, you're posting too much.
I just hit the mute button andnever tell you.

Speaker 3 (47:04):
I mean.

Speaker 2 (47:05):
I'm not going to ruin your momentum.

Speaker 3 (47:06):
This is where that phrase I've been telling you
comes.
Yeah, so, before anybody tellsme anything right, whether it's
right here, whether it's in a DM, no matter what, and any of you
that are listening, please, ifyou take nothing from this, this
is the one that you want tohear Consider the source.
Consider, okay.
So I've been telling you thissince you've been there, right?

(47:27):
So, everything that happens,consider the source.
You post too much, yeah, okay,well, will I trade lives with
this person?
Are they who I admire and who Iwant to be?
Then why would I consider whatthey say?
Right, and?
And so this could getcontroversial and whatever, but
if somebody tells me something Idon't like, here's, I'll give
it away.
Here's how you know that I don'tlike what you're saying and I

(47:48):
don't respect what you saybecause I don't respect you.
If you give me some advice andI say all right, if I take your
advice, would I end up like you,and the first thing is you get
offended by it.
You don't like you either,exactly, but if it was wrong?
But if I said the same thing toone of you and I said if I took

(48:08):
your advice, would I be likeyou?
You'd probably like if you'refucking lucky.
Do you see what I'm saying?
Right, right, so so noweverybody just consider the
source.
When somebody tells you youpost too much, your shit's
cringy.
I don't like your captions, youknow, and again we could be
petty, but oh, I don't like yourcaptions.
Well, I'm sure you don't likeyour gut either, but you still
got that and right strong.

(48:28):
It is what it is yes, but if youwant the blanket, statement
because thing of the boldness ittook for them to say that.
So they think that they'recomfortable enough with you that
they can let you know rightthere like, oh, like you.
You felt good telling me that.
So you didn't come with anygood intent, because here's the
thing you can give criticism,but if you don't have the
solution, then shut the fuck upand honestly, brother, even just

(48:50):
to take it a step further, ifthey have never messaged you and
said man, man, I seen that shitthat you just did that was dope
, yeah, and they've never donethat, and the only thing that
they've ever done was offer yousome sort of criticism to get
you out of their peripheral.

Speaker 2 (49:04):
They just don't want to see you.

Speaker 1 (49:05):
Haters gonna hate, and that's it.

Speaker 2 (49:07):
And if you ain't got nobody to hate, you ain't doing
shit, and if you ain't got nohate, you ain't really that
great that's.
I mean, it just is what it is,bro.

Speaker 3 (49:19):
I just realized that it's a one-liner right now.

Speaker 2 (49:23):
I just realized, as I was kind of going through that
personal development phase and Iwas losing friends, and it was
bro, it was hurting me because Igrew up For sure, you know,
like in that, like you know,we're going to sunday dinners
and that and the first peoplethat I lost were my family
members, because it was like, oh, you're losing weight.
Look at him, he's.
He's.
Looking at his shirt, it'ssmaller.
Who do you think?
Who do you think you are, uh, aperson that's going to live 11

(49:45):
years longer than?
You and not to be.
You know what I mean, you'reright but I mean shit man, I
feel good in this shirt, whywouldn't?
I yeah you know, because thefirst thing people do is see you
did I ever tell you?

Speaker 3 (49:57):
or because remember, because I had my guy with me
that day in miami.

Speaker 2 (49:59):
Do you remember the reason that I was like oh, yeah,
I didn't remember until youjust said it right now, but he's
like he's seen you.
He's like I seen you earlierand I seen your traps and I was
like what the fuck is this guydoing?

Speaker 3 (50:09):
but you know, yeah I was like yo, I just want to let
you know like, and this, beforeI, before I knew he was a
speaker, the any of that shit.
I was like bro, I was likeyou're fucking drunk, cause you
recognize discipline, right,sure, sure.
And so, like I know that that'san attribute of somebody that I
admire, genetics, right, I meanthat was the first thing.

Speaker 2 (50:29):
Don't make me lift a day.
You.
Discipline has a physicalcharacteristic 1000 and you can.

Speaker 1 (50:37):
So comparing let's call it working out to um
working on your business, oh forsure, working out gives you
pretty quick, uh um verifiableresults yes, right working in
your business doesn'tnecessarily have those results.
So you've got to be consistent.

Speaker 5 (50:55):
You've got to be consistent.
You've got to continue toleverage, you've got to continue
to.

Speaker 2 (50:59):
Consume bro, when we be able to, when we, when, when
you, when you go through postedit I'm about to send you my
before and after picture and putthat shit up in this segment.
I was way too easy.
I'm going to show you afterbiggie small bro Like it, smalls
bro like it, was it like I wastipping 293 on one, I'm like,
wow, you know what I mean.

(51:20):
Okay, so at the end of the day,you know, my first results were
just like walking on an inclineyou know what I mean.

Speaker 1 (51:23):
Yes, sir.

Speaker 2 (51:23):
So my longevity in business is unfuck withable,
because I don't give a shit howlong it's gonna take, no matter
what I'm, if I know what's gonnaproduce the result, I'm gonna
do it.
So, to play off of what yousaid, me getting in front of
that right person, spending thatextra money, whatever it's
really because I care so much,and this is where I had to make
a slight separation between howmuch I care and how much people

(51:45):
are going to care aboutthemselves.
If that makes sense, yeah itdoes the person wants to buy the
house?
No-transcript.
I know that some of myverifiable results when it came
to fitness at first were superminuscule, to the point where I

(52:06):
could have easily been like, man, fuck this, give me some fried
chicken.
And I'm about to, because thisis way too much shit and I
wouldn't have been wrong.

Speaker 1 (52:13):
However, if I look before the feeling I I did it to
myself, but that's also atestament to, and I believe that
, anyone like in bodybuilding.
You've got to be so consistentwith your eating you're working
out it's.
It's so regiment that if Icould I'd hire nothing but

(52:34):
bodybuilders, because I knowthey at least can be consistent
and stick to it.

Speaker 2 (52:39):
Listen, not only did I, did I lose that weight.
My coach was like fuck it, yourgenetics are stupid.
I need you to do men's physique, classic physique and
bodybuilding.
I was like what the fuck, don'tI just pick one?
He's like no, genetically,you're a freak.
I want you to do all of them.
And I did them all in two yearsand I won everything up into my
pro card.
So I went all the way up intonationals and I was just like I

(53:02):
don't have to fucking do this.
I want to concentrate on mybusiness because I'm so
regimented in this.
The way you do one thing isusually the way you do all
things.
I just want to take this focusand move it into my business.
Now you said as bodybuildersand how much regiment they have
to have.
I learned okay, I can do thisin my business.
Then I got so good, I guess I'dhave to say yes, we'll call it

(53:25):
consistent.
I got so consistent that I waslike, fuck, I can probably get
out of my business and make thisshit still work.
Correct, what do I have to donext?
Automate delegate eliminatethat's right.
Automate, delegate.
Fucking.
I'm going to write that shitdown right now Automate delegate
eliminate.

Speaker 1 (53:43):
That's right.

Speaker 2 (53:43):
And then it's time to regulate.
Fucking.
Where's Warren G, bro?
Because I'm, because I'mtelling you right now.
See, the one thing that peopleget addicted to is them being
the ones that built it.
Yes, and so you know it's hardfor us to walk away and not
fucking put the camera there,and and then it's hard for us
not to come in and go.
What the fuck?
With the camera there?
You know what I mean?

(54:04):
Yes, but then you can just beon like fucking laguna beach,
chilling, bring it.
You know what I mean.

Speaker 1 (54:09):
Absolutely, you can do whatever you want and I will
tell you, I I built a businessjust like that in the lending
side and 2022 screwed that upfor me.
I'm not gonna say it screwed itup for me.
I take that back well, ithappens.
Um, I then had to jump backinto production after years of
not being the head of that, butyou can do that.

Speaker 2 (54:31):
Not everybody can.
I want, I just want to take thetime to give you some flowers.
I just met you, mark, and Iknow you're fucking incredible,
so I wouldn't even wait to evengive you those flowers.
We don't do that enough as menfor one.
So you know you can do thatbecause you've done so much of
the thing that it requires to doto have a crash happen Like um.
I think his name's GlennSanford.

(54:51):
He's the owner of Kind Lending.
Okay, so take this.
Okay, so I read his book.
It's called Integrity and hewent through something similar
to where the market was really,really bad.
He got out of the business, hehad some health issues and then
he had to get back in it.
But listen, when he got back init, it only took him like eight
years and the motherfucker made.
Like you, in the space thatyou're in with lending and
mortgage and finance man, youhave an opportunity, the

(55:20):
opportunity to always have to bestepping shit.
Absolutely God damn that shit.
I step in it.
I could fuck.
I wonder what I could invent tomake when you step in shit, you
know what I mean.
Yes, sir, cause, that's wherethe thing happens.
And so now, when?
Now when?

Speaker 1 (55:39):
I step in shit, I go, man, I wonder what's going to
happen now.
Yeah, I'm like excited aboutthe shit that I stepped in
instead of being pissed.
Well, and I think most, the 90%of people are going through any
industry looking to not step inthe shit.
That's the problem.
That's the problem.
That's the problem.
Us, tony, we're looking forshit to step in.
It's true.

Speaker 3 (55:54):
Bring the fucking pigs.

Speaker 2 (56:03):
Yeah, automate us, booty, we're looking for shit to
step in.
It's true, bring the fuckingpigs.
Automate, delegate, eliminateand fucking regulate.
I'm adding regulate because,seriously, what, what does need
to happen is, once you realizeall of the things that you need
to change and the systems thatyou need to put in place and the
relationships that you need tocheck and keep out a certain
proximity, and the people thatyou need to make sure that
you're around, like when I wason my way up here yesterday,
dude, I was like it was clearskies, you know, doves were
flying.
They were bringing all the wayto god.
Oh, just wait.
So I said I'm like, okay, I gotenough gas to make it, but I'm a

(56:28):
little famished.
I did a fasted workout in themorning.
I'm just gonna stop and eat.
So I stop and get myself alittle chopped brisket, fucking
enjoy the scene.
Then, all of a sudden, it'sfucking like raining in hell and
I'm like fuck man.
So I'm like.
I messaged him like I'm 30minutes away, bro, I'll be there
, chill out, I'll be there in 30minutes.
Now it's fucking 90 minutes,right, yeah?
So I'm like shit.
So I get to the hotel.
Oh no, I didn't.
It was the wrong fucking hotel,because after I got gas I put

(56:50):
the wrong shit into the gps.
I just typed the name in.
I thought it was going to bethe first.
The algorithm failed me.
I thought it was going to bethe first.
It wasn't.
My dumb ass just followed.
The GPS Took me to the wrongplace.
I'm like Dylan, I'm at thewrong hotel.
Bear with me, it's going to beanother 30 minutes, I promise.
So then I get to the fuckinghotel.
I forgot that I was hiring atransaction coordinator because

(57:11):
I'm going.
I got a couple in the pipeline.
Like I need another one becausewe're scaling Sure and I don't
want to scale out of my business.
You know what I?
mean Yep.
So I'm like I just got to dothis quick little interview and
then I'll be done.
About 15 minutes into theinterview, power goes off in the
whole entire hotel.
Oh gosh.
So I was like I told them I wasabout to shower.
So I go check the shower,fucking water.
So, like I'm just taking a coldshower, fuck it.

(57:33):
I go downstairs I'm like, hey,you guys know when the power
gonna be back on.
We don't know.
We're the only.
I look outside, they got powernext door.
I look the other way they gotfucking power.
We're the only fucking place inthe thing with no power.
I say all that to say this itwould have been easy for me to
be like, hey, dylan, it's a wrap, it's fucked up, I'm not gonna
be able to do it, right thatthat shit would have just been
easy to do, correct.
But because I've been steppingin shit for decades, right.

Speaker 1 (57:55):
I was like, oh, it's about to be dope, right,
whatever's about to happen,which I'm unaware of at this
someone's trying to keep me fromdoing it, so I'm gonna do it to
any best, doing the best Ipossibly can right, and so you
know, we got a little mastermindtogether yesterday's.

Speaker 2 (58:08):
Like I was like, hey, we can do it like this.
What if we added that, okay,I'm gonna shoot ads for this,
this is how we can do it thatway?
He's like I can do all thatshit for you.
And then I was like can we geta?
I need a place where I can do apot on a regular basis.
Yeah, he's like actually hedidn't, he wasn't like you're on
Houston now.
Yeah, okay.

Speaker 1 (58:30):
But I yeah my wife's from Houston.

Speaker 2 (58:31):
Okay, so I'm like so I'm looking like okay, either
I'm going to build this entireshit myself.
But I got to figure out becauseI didn't even finish that story
.
But Dylan was the one whoinspired me to create the Loaded
Media Group because when I camedown he was like yo, you're
already dope.
Most people won't say you'redope, you're doing this.
He's like your shit's dope, youknow what you?
And do this exact same thingthat I'm doing here, but do it

(58:54):
in Houston.
I'm like why would anybody tellme that?
Yeah, why the fuck would any?
And then I was like wait aminute, because I'm the guy that
people would tell that to.
So let me stop thinking thatthought that's right.
So we get together yesterdayand we didn't have where we're
going to go or any of that shitand I go use the restroom and
he's like fuck, I got to getthis shit together.
Opens up his phone and boom,there it is, boom.

(59:14):
And here we are today.
Wow.
And so you know the moral ofthat story is whatever the fuck
you're thinking about doing,just go all the way through that
shit In addition, you're rightwhere you're supposed to be.

Speaker 1 (59:22):
No doubt Right where you're supposed to be.

Speaker 3 (59:24):
That's why it actually matters.
I'm going to give you a phrasereally Right, there's, there's,
there's plenty of information,right, and courses and seminars
and all the things, and soeverything you guys were saying
before.
Well, how come the statistic isthe over 90% of people, once
they're done, being motivatedthroughout?
Yeah, well, it's because theywere never taught the right

(59:46):
habit of executing on thefeeling.
That's right, right.
And then also operating outsideof if you feel like shit, if it
rains, if it whatever, becauseif you can learn the exercise
part, not like the physicalexercise, but the exercise of
taking the action, sure, well,now it doesn't matter.
You're not operating fromfeeling because you know outcome
, yes, right, and so so input,output, many different ways to
phrase it absolutely.
We don't have an informationproblem.

(01:00:06):
We have an execution problem.
So we teach more people how toexecute, regardless of how they
feel and regardless of thesituation and circumstances
where people went.

Speaker 2 (01:00:13):
well, we're going to be the anomaly guys, just so you
understand.
We'll bring it to the future asyou put enough content out.

Speaker 1 (01:00:19):
you're not having to seek those people.
No, they're going to find you.

Speaker 2 (01:00:23):
It's true.
That's right, it's true, andthat's why I said listen, either
I'm building this shit or itmight be a place, because I don
hours.
You know what I mean.
Yes, that's what makes thestory dope.
Oh yeah, in the beginning Iused to drive up to San Antonio
every fucking week.
I don't give a fuck.
You know what I mean.
I care about the outcomebecause there's going to be a
kid that sees me that he's goingto go.
Carlos did that shit, by the way.

(01:00:45):
I got this kid and it happenedlast month.
He's like man, I've beenwatching all your videos and
everything, everything that yousaid to do.
I just did it and I got thisdeal and we made 10 grand in
like three weeks.
Bro, wow, he just brought theshit to me.
He's like listen, like I watchall the gurus and shit like that
.
He's like and I love how youalways say I'm not a guru, I'm
just a regular guy doing whatI'm supposed to be doing, and
he's like I.
He's like when I heard you saythat it made me feel and that.

(01:01:11):
Let me know that that was theright.
Just like you said, you got togo back into the matrix and find
out.
He's like I because you keptsaying that I felt like I could
reach out to you.
I'm like I'm glad you did.
What do you got Right?
That's awesome.

Speaker 3 (01:01:22):
And if only that kid knew that he did more for you
that day than you did for him.

Speaker 2 (01:01:25):
No but that's a confirmation.
I'm like I'm like themotherfucker just called me, got
the deal already.
I'm like what is going on?
She's like you're doing whatyou're supposed to do by design,
by design, and so from that dayon, just to be like very
transparent, probably done 10,15 deals with people that just
bring them to me because theyknow I'm teaching it but maybe

(01:01:48):
they don't have the capital atthe time.
Sure, but I'm telling them, ifyou don't have the fucking
capital, still take the action,absolutely, because the action
will lead, that's what you learn.

Speaker 1 (01:01:57):
Yes, absolutely, that's that's.
That's more worth, more thanthe right now money, monetary
value.
That's something to teach theman to fish you're going to be
able to eat for life.

Speaker 2 (01:02:07):
Speaking of reading books, you ain't reading.
No, you ain't reading no bookson swimming and becoming michael
phelps motherfucker.

Speaker 5 (01:02:11):
You got to get in this.
Yeah, you know what I mean?

Speaker 2 (01:02:14):
absolutely, you got to get in this.
Well, yeah, you know you'retalking all this.
Well, what after I learn it all?
That's what I'm gonna know.

Speaker 3 (01:02:20):
Start it now that's the number one sign that I know
you ain't did shit.
I gotta know everything beforeI do it.
Well, I've got to cut thisthing short.

Speaker 2 (01:02:29):
how long are you in town?
I'm gonna be in town for therest of today and half or three
quarters of tomorrow.

Speaker 1 (01:02:34):
Okay, yes, okay, potentially tomorrow as well.
Yeah, I almost want to have youcome back to to do a part two
of this, where we actually talkabout the topic we were intended
to talk about instead of allthis good shit that we just did,
which is fantastic.

Speaker 2 (01:02:47):
And I'm super glad that we did.
But I would fucking love tocome back because I do
specifically want to go over theloaded lead generation system.
I do specifically want to goover what we're doing at the
Loaded Realty Company and I dowant to talk about the first
time homebuyer program thatJames Warren Group and Loaded
Realty Company can docollaboratively.
And tonight, because I'm afucking superhuman genius.
What did I just say?

(01:03:07):
Superhuman genius, that's whatI meant to say.
You're going to teach meeverything that I need to know
about loan buy.
You're going to teach meeverything that I need to know
about Lombok Facts and I'm goingto find out how to incorporate
that into this super fuckingfunnel that I just built and
we're going to help so manypeople.
I like this Because that is the.
That's the name of the game.
That's the name of the game.

Speaker 1 (01:03:25):
Yes, help enough people.
Get to where they want to goand you'll get to where you want
to go.

Speaker 2 (01:03:29):
That is fucked up.
I I believe you just said thatshit because.
I was literally.
I was about to say good old JimRohn yes, If you just get
enough people what they need, asa byproduct, you'll get what
you need.

Speaker 1 (01:03:43):
And, on that note, ladies and gentlemen, thank you
for tuning in to another episodeof Key Factors Podcast Real
Estate AF, where the AF standsfor and finance you guys.
We'll catch you on the next one.

(01:04:08):
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If you're still sending outpre-approval letters and praying
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Speaker 4 (01:05:17):
Top producers are winning because they're giving
their agents more than just ratesheets and donuts they're
giving them LoanBot.
With LoanBot, you can offerrealtors a white-labeled,
co-branded digital mortgage toolthat they send straight to
their buyers.
It's like giving them a miniloan officer in their pocket,
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Loanbot isn't a widget.
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