Revolutionizing Credit Repair: Dylan Shively’s Game-Changing Strategy and Insights on Ethical Industry Practices

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What if you could revolutionize the credit repair industry with just one bold move? Dylan Shively returns to our podcast, sharing his innovative strategy that could change the game forever. By offering lifetime access to credit repair services for a one-time fee, Dylan challenges traditional business models, setting a new standard for customer value and ethical practices. Discover how this approach not only enhances efficiency but also simplifies the often complex credit repair process, empowering clients to take control of their financial futures with a self-service portal.

Dive into the ethical intricacies of the mortgage industry as we explore the controversial use of trigger leads. Dylan and I discuss how these tactics can disrupt consumer privacy and erode trust, raising questions about the long-term implications for industry reputation. We also touch on the financial benefits companies derive from these leads, drawing parallels to problematic strategies seen in political arenas. It's a candid examination of the pressures and responsibilities that come with industry innovation and consumer advocacy.

The conversation takes an inspiring turn as Dylan recounts his experience on the reality TV show "The Blocks." From contestant to judge, he shares valuable insights on building a personal brand and the power of consistent, authentic engagement. Together, we explore how embodying your brand in everyday actions can lead to lasting connections and meaningful growth. Whether it's through Vision Partners Media's guidance on video production or simple acts of relationship building, Dylan's journey underscores the impact of genuine interactions and the importance of helping others without expecting immediate returns. Join us for an episode packed with actionable insights, heartfelt stories, and a vision for a more transparent and supportive industry.

Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Episode Transcript

Speaker 1 (00:26):
so what um?
Is there any topics that youwant to make sure to discuss?

Speaker 2 (00:31):
there's a lot okay, go ahead, hit me with them, so
we'll list them and I'll makesure to check them off okay, um,
so I guess what I'm trying todo is like so I've been seeing a
lot of people talk about likebranding yeah, right, and and
personal branding.
So I want to be able to go downthat for people because one for
your audience you're obviouslysuper growing the audience uh,

(00:55):
we want to give them real valueof like what that looks like,
and, at the same time, there'sbecause you said we're pushing
the envelope I'm down as fuckfor that.
So there's, there's going to besome interesting things on
there, just talking about howyou can't copy your way to the

(01:15):
same success that you'rewatching, and so, like, so, like
.
One of my statements is youbuild the person and then you
build the brand.
Right and I show them what thatlooks like.

Speaker 1 (01:25):
Well, there's no point in kicking the can any
further down the road.
Let's get this show on the road.

Speaker 2 (01:30):
Yeah.

Speaker 1 (01:31):
Well, we're back with another discussion on Key
Factors Podcast, real Estate, afwhere the AF stands for and
finance.
Today I'm bringing back one ofmy favorite guests, a guest that
has been on here multiple timesand each time he gives us
several nuggets of gold, and Ithink that he's kind of taken

(01:52):
over the social media world bystorm.
So, without further ado, I'vegot my good friend, dylan
Shively, dylan how you doingGood man Good, how are you?

Speaker 2 (02:01):
Hell of an introduction.
I got to live up to that.

Speaker 1 (02:04):
Good luck.
Good luck.
It's been a little while sincewe've had you on here, but
obviously you've been shakingand moving.
There's a lot of things thatyou know how they say friends,
true friends, stay friends nomatter what they're doing and
without having to go hey, you,okay, you thinking of me.
That's kind of like Dylan we doour thing, we keep it rolling

(02:29):
and then we come back togetherand then tell each other what's
new?

Speaker 2 (02:32):
And it's never the offensive side of like hey, I
haven't heard from you for awhile, but it's just always like
Doing your thing.
Yeah, yeah, dude, I got afriend back home.
A friend back home, his name isGreg.
I like like I'm talking aboutlike kids, super young kids, and
we're the same way, whereas Idon't have that with a lot of
people.
So, hey guys, it's special,okay.

Speaker 1 (02:50):
That's right, that's right.
So, dylan, tell us what, what'snew man, what's going on?

Speaker 2 (02:54):
Yeah, so.
So a couple of things.
First thing, for the peoplethat do know me, credit is
always a big deal.
I've been doing it for eightyears now.
It's kind of crazy to hear that, but it's been eight years, and
so some of the things that werenew.
There is that world of creditand helping people with the
credit is always evolving, soI'm always responsible for
trying to figure out how I canbest serve the people that are

(03:15):
coming to us, and so I meanwe've done plenty of stuff
together, so you know howpricing works and how people do
things, and familiar with theindustry.
So now what we do to takethings by storm again is leading
from the front.
So what we've done is we nowhave a one-time cost, which is
only 300 bucks, by the way.
Okay, so I have no problemsharing this, because nobody's

(03:36):
ever going to be able to touchit for what we're doing.
So it's a $300 one-time cost,but now the client who signs up
has lifetime access to us.
There's no, there's noexpiration.

Speaker 1 (03:47):
And then you also created kind of a self-service
type portal as well.
That very, very impressive, umforward thinking, uh, and very
futuristic in regards to what acustomer can do, what the
results they can get back andthe value that they're pulling
from your website and yourservice.
Yep, yeah for sure.
So, um, what's what's new onthe platform?

(04:11):
You're doing the $300,.
You get everything you want.
Um, is that business now kindof on autopilot?

Speaker 2 (04:17):
Yeah, I mean honestly it's.
It's been for a while, okay, uh, it's been on autopilot for
probably the last like threeyears, but what was working was
working all the way up to now.
And I don't know, maybe it's mewhere I feel like I can't just
do the same thing all the time.
I always have to evolve.
I have to find out what's goingon.
So here's part of the reasonwhy it happened, and maybe this

(04:38):
helps other people.
That does credit.
If you've never heard this, youmay want to look it up.
The problem right now is thebureaus are getting really heavy
on these what's called stallletters.

Speaker 1 (04:49):
Okay.

Speaker 2 (04:50):
Right.
So if we're mailing out letterson a client's behalf and let's
say, the client even lives inanother part of Texas or on the
opposite side of San Antonio,wherever, it doesn't even have
to be out of state If we'remailing them from where we are,
but the client, like let's say,lives on the West side, Well,
every time you mail it out fromthe post office, there's a tag
number that every post officehas.

(05:12):
Okay.
So when it gets mailed from thepost office over here but the
client lives over here, they'regoing to say, oh, we think, like
the 42 post office that theydrove by to go to this one is
unlikely.
It was them.
Not that there's anything wrongwith it, right.
But it now causes a red flag totrigger the stall letter.
Ah, because they're like hey,it looks like you hired a third

(05:33):
party.
We applaud your efforts, but weneed additional information to
further investigate.
Now it makes the results takelonger to happen for the client.

Speaker 1 (05:40):
Kind of like when they were counting the ballots
in 2020s election.

Speaker 2 (05:46):
Yeah, I don't know.
It's like wait dead people votewhat?
Oh shit, okay, that's going tobe a fun one that makes that
makes good sense.

Speaker 1 (05:56):
I didn't know about that.
Keep it rolling.

Speaker 2 (05:59):
Yeah.
So now what happens is we'veeliminated that by.
We're still preparing all theletters for the clients, because
the most difficult part is,dylan, I know this is a problem.
I don't know how to speak on it.
I don't know how to read thecredit report, I don't know what
to say, what to write, where tomail it, right.
So we prepare everything Now wejust email it to the client.
They print, sign and mail outand along with that we give them

(06:20):
an instruction letter so theydon't even have to think about
what address goes to where.
Wow, you're literally justsigning, we've done all of the
work and you're just mailing itout and letting us know that you
mailed it out, gotcha.
Now what happens is we've seena significant increase in not
just things getting deleted thatweren't getting deleted before,
but the timeframe is like inhalf.
We have people getting firstround, second round, third round

(06:42):
deletions on big things.
That would usually take four orfive, six months, six months.

Speaker 1 (06:46):
And those six months typically with a credit
restoration, repair.
They're known as rounds.
You've got to go attack this.
You've got to send out anotherletter, and the electronic way,
obviously, is going to be themost efficient in regards to
receiving it and time and allthat good stuff.
But it's also the mostefficient for them to prove that

(07:06):
it's inaccurate or accurate.
So the old school way ofmailing the letters is always
going to be the best responsefor you as the consumer
disputing your credit.
Is there a true term for thestall letter or is that
something that's coined?

Speaker 2 (07:25):
Yeah, it's just, it's a stall letter.
It's a stall letter tacticthat's used.
It's very common between thethree bureaus.
It's just a process that theyhave, like, hey, if we need to
stall for more time to properlyinvestigate what are the things
that are going to trigger that?
And so one of the things iswhen they realize people were
hiring third parties becausemost will charge like a monthly

(07:45):
fee and again, it's not thatlike anything's wrong with it or
whatever.
They know most charge a monthlyfee.
So they're like, hey, well, ifthe client is going to hire
somebody to do this, well thenthey kind of milk the process a
little bit ago, I started thecredit repair company with my

(08:08):
buddy.

Speaker 1 (08:09):
We were 19,.
That was many years ago.
Very few people were disputingcredit.
So, as time progresses, peopleevolve, technology evolves.
They've got tons of peopledisputing credit now, especially
being that it's a thing thatcan help your credit score go up

(08:29):
.
So how do you deal with that asa credit company?
Well, you put measures in place.
That kind of slow roll, thatprocess coming in from hundreds
of thousands, if not millions,of people every day.
Yep, it makes sense on theirpart.
It makes even more sense onyour part to kind of whoop.

Speaker 2 (08:46):
Yeah, well, you know it's like hey, we started to
notice that results were takinga little bit longer than normal.
And so there's triggers you payattention to in patterns, and
when you work with high volume,like a lot of people, you can
notice patterns faster.
Sure, right.
So we started to notice, likeman, usually this is a little
bit easier.
Usually this happens at thispoint, but now the predictions

(09:08):
we're making are off.
They're taking longer.
Yeah, let's go find out why.
And then so we took a batch of acouple hundred people and we
were like let's go and have themmail their own, we're going to
make everything for them.
Sure, go mail your own.
And then we noticed with everysingle person, every single one
oh, the deletions are happeningfaster, they're not getting

(09:30):
stall letters anymore.
And we're like, okay, so it'snot what we're saying, right,
it's how it's getting delivered,that's right.
So then I went back to say,well, how can I take this
process and make it moreefficient?
And, as you know, now we haveto go develop something.
That's right.
Now we have to go figure outhow can we make sure people can
track it, how can we deliver itto them, how could we make it
seamless?

(09:51):
How could we make it effortless?
And so now, what?
Even though we were able to dothat, you would think oh, now
it's going to be more expensive.
You made the service better,it's going to cost more, and
that traditionally mostbusinesses.
That's what they do.

Speaker 1 (10:05):
And technically you could, but I would imagine that
you, being you, probably saidyou know what this is, something
first time, when we weremailing out everything for
everybody, it was based on howmany things that we have to

(10:28):
dispute, because that wouldassume the paperwork list.

Speaker 2 (10:31):
So we would charge anywhere from 500 to 900 as a
one-time fee, and we'd work withyou for up to eight rounds.
Things were going good.
So now you pay 300 one time andyou have us for an entire
lifetime.
Yeah, so now let's just run ascenario, because we noticed
this pattern too.
During COVID times, people weresigning up, credit was good.
Yeah, well, now they're, youknow, three, four years.

(10:54):
Crazy to think.
I know we still mentioned COVID, like it just happened.
But it's like we're coming into2025, but it's like this dark
shadow cloud that continues tofollow us, no matter what, no
matter what.
So now it's like hey, we're likefour years into this, you know,
or getting out of it, andpeople are coming back and
saying, hey, you helped mebefore I had another situation

(11:16):
Like I ran out of credit room onmy revolving credit cards
because we are at the highestEverybody is.

Speaker 1 (11:23):
It's just yeah.

Speaker 2 (11:24):
So now I'm trying to think well, how do I solve the
problem for these people?
So now you pay one time and youhave us for life.
So let's say you sign up today,Credit's good to go.
Maybe it takes three, four,five months, whatever.
A year from now, three yearsfrom now, five years from now,
whatever.
Dylan, I ran into anotherproblem.
I need letters again.
Well, guess what?

(11:44):
You never pay you already paidfor it.
You've paid for it.
You have it for life.

Speaker 1 (11:48):
So it's not an a la carte service.
After the fact, wow, nope.
So 300 bucks done and the goalis, man, if you're national,
which you are, to get $300 fromevery person in America.
One time which covers all theexpenses.
One time which covers all theexpenses the manpower, the
paperwork, profit margin, lights, health, all of the things,

(12:09):
just to run a system?

Speaker 2 (12:10):
Yeah, but every time I click a button, there's a cost
.
Every time I process a letter,there's a cost.
Every time I sign in, createanother user, there's a cost.

Speaker 1 (12:19):
You know it's true, and so you've got to be very,
very careful about that $300, orthe figure that you come up
with in general, because, let'ssay, a year from now, if some
type of unforeseen expense comesup, you've got to eat it.
Yep, it's all on me, absolutelyWow.
Yes, that's brave and veryadmirable of you and your

(12:42):
company and team to be able tostand behind something like that
.

Speaker 2 (12:45):
Truly, it's um, it where, where I got it from, was
again doing the right thing.
Yeah, I've said it in all mystuff.
It's, it's in my bios.
Whatever I always say do what'sright now, what's easy.
So the easier thing is hey, wemade this process better.
We should charge you more, butI say you know what I'm going to
do.
What's right?
Because another part of this isnow that I'm not taking on the

(13:06):
cost of mailing it out.
I'm going to pass it off topeople and not charge them the
same amount or more to increasea profit margin.
Let me share the savings withyou, because the goal is to help
you fix your shit.
That's right.

Speaker 1 (13:18):
And, historically, the idea behind credit repair
restoration, idea behind creditrepair restoration, whatever you
want to call it.
It got a bad rap because andthis is years ago because the
company was almost prowling onthe weak, so to speak.

Speaker 2 (13:37):
Very bad.

Speaker 1 (13:37):
They've already been kicked down.
Well, they've already beenkicked down.
Now I've got to charge you Xamount.
You technically can chargewhatever the heck you want for
the service itself.
But is that the right thing todo?
And for how long do you chargethem?
Because I've seen companies inthe past that will say it's a
monthly charge but it's going totake 14 months, Exactly Like

(13:58):
what.

Speaker 2 (13:58):
Yeah, but they'll, they'll do the.
Hey, you only have a hundreddollars a month.
That's cool, we'll take it.

Speaker 1 (14:04):
Yeah, we'll take that only $100.
You have a month Exactly.

Speaker 2 (14:07):
And then, when you look at it, like I'm trying to
teach people this, stop thinkingof the right now, because if
you're saying, right now I canonly afford $100.
Got it.
Well, now you've budgeted $100for 14 months and you paid
$1,400.
Yep, $100 for 14 months and youpaid $1,400.
You're not thinking of the end.
And I mean, of course,obviously this will go into
mortgages, it'll go into cars,it'll go into anything they

(14:30):
think of.
What can I afford right now,not what is it going to cost me
in the future for making thisdecision now?
And so to eliminate all of that, you pay one time and you have
lifetime access.
That's solid, man.
It really is.
Now, you don't worry aboutDylan, what if it's not going to
work?
Well, we don't have anexpiration date, that's right.
You know well what happensafter so many months.

(14:52):
Hey, if it's not where you wantit to be, we keep going.

Speaker 1 (14:55):
That's right, or sometimes it's.
If it didn't work, then it'sprobably accurate, right?

(15:20):
Yeah, you know so, yeah.
So, that being the case, I wantto stick on credit for just a
moment, as the free creditreports out there that they're
giving what have you?
But they are selling consumersinformation like crazy, called
trigger leads.
Yep, I'm not a fan of them, Idon't purchase them.
But there are hundreds ofmortgage companies across the

(15:42):
nation that are hiring callcenters to take on these leads
and as soon as we, as the lender, pull their credit, boom, they
get a notification saying JohnSmith just had his credit pool
and it was for mortgage.
Send him this script in a textmessage, this in an email, and
call him to say this.
And they're all blanketstatements.

(16:05):
Customers have sent them to melike hey, we can get you as low
as 4.5% interest rate.
You should just give us a call.
Uh, that has no basis.
Like the customer shows it tome.
And they're like they can getme a 4.5, but I'm a five 80
credit score.
Like they don't know that part.
So they're going to tell youanything and everything to try

(16:25):
and get you to leave what you'realready working on for
something grass on the greeneron the other side concept.
What are your thoughts on that?
And do you think that that is,I don't know, right?
Of course they can, but is itright by them to be doing that?

Speaker 2 (16:48):
So two things.
One, if I'm going to go on thestraight business side, I can
see where it was smart for themFor sure, you know.
Let's, let's capitalize revenueout of thin air, right it's?
I have this idea.
Let's see if we make money withit.
That's right.
And it's equivalent to likewhen people run ads where they
say this is a numbers game.

(17:08):
The more money we pump into theads, hey, a bunch of people may
say no, but for everyone thatsays yes, that means it's
working.
That's right.
However, when we go to themoral and ethical side of
running the business and whenthere's plenty of other ways
that work, just fine, where youcan earn it, that's right.
Um, does it feel like a cheatcode?
Yes, um, is it a goodexperience for a client feel
like a cheat code?
Yes Is it a good experience fora client.
No, right, and ultimatelyeveryone in this industry, I

(17:29):
would imagine, would be thinkingabout the client experience.

Speaker 1 (17:40):
Yeah, and so now you're getting away from the
actual client's journey orexperience with this kind of
purchase.
You hit it right on the head,because that is the most, I
think, important piece to thequestion that I asked, which is
that consumer experience goingthrough this process and it's
already a confusing and toughfeat that they go through or set
off to go through and nowthey're being taunted, pulled

(18:01):
and aided with anything underthe sun that has nothing to do
with their situation itself.
It's tough for an expert tothen advise after you've gotten
a customer that received 15 textmessages from 15 different
companies saying all differenttypes of things.

Speaker 2 (18:17):
And imagine the first time home buyer that is already
so up in the air and not sure.
And then by the time you pullcredit, they may be calling you,
and now it's made your jobharder because they're like, hey
, does this person work for you?
What company is this?
I thought your company name wasthis.
Who is this person?
Why is everybody getting aholdof me?

(18:37):
I'm guessing, and I may bewrong, but I'm guessing.
Whoever came up with this ideaprobably has some type of
experience or background in carsales, maybe so, because that's
a very car sales tactic.
That would happen.
That exact thing happens in thecar industry, absolutely, and

(18:58):
so it's just very weird thatthat would come over to the
mortgage side.
I could see the benefit of theperson who created it and the
people using it.
The numbers game, I get it.
But here's also another thing.
If you want to talk long-term inbusiness, well, now, the people
that are dialing, like you said, it's like a call center, right
?
So in most call centers, again,I'm assuming.

(19:20):
But are they here?
Do we know?
Like?
Are they here?
So it's like now you're riskingthe safety of these people's
information, right?
And so now you're putting theconsumer at risk for a dollar,
which is not good because you'reputting them with people that
you don't have them in the samebuilding as you.
Right Like.
So if the client is applyingwith you, you're right here.

(19:41):
If, at that same time, they'renow getting 15 text messages and
they decide they want to opt into continue the conversation,
they have no idea who that isand who they're exchanging
information with.
So now it's super at risk, likethere's gotta be something.

Speaker 1 (19:56):
So, that being said, you made me think of something
else that is actually deceptivebut yet genius on their part,
because they're now creatingmore ways of fear for the
consumer to sign up for theirservices.
That create this protection,but the protection is being
dropped and given out to othersto create this circular life

(20:21):
cycle of credit.

Speaker 2 (20:23):
And you need us and we're going to you, but yet you
need us, etc it's weird, it'svery similar, like not not that
the plan was to do anythingpolitics related, but if you
notice the pattern that, uh, theworst things happen and it gets
worse and worse, closer andcloser to the elections.
Yeah, right, because problemsneed to be solved in order for
the hero to emerge.

(20:44):
Isn't that crazy right?
So it's like it almost kind offeels like that where it's like
let's go and create this to theelections, yeah Right, because
problems need to be solved inorder for the hero to emerge.
Isn't that crazy Right?
So it's like it almost kind offeels like that where it's like
let's go and create this problemwhere you're putting yourself
at risk and you're getting allthese things, so then that way
we can give you another thing tooffer how we're going to solve
that problem.
That's right, when the problemnever fucking.

Speaker 1 (21:08):
But you've got a product that for a non-problem,
would you go and just createthat problem, so now you can use
your service, kind of.
I don't want to be conspiracytheorist, but we've got to slow
down the growth of Americans ofthis.
We've got to sell more masks,we've got to sell more vaccines.
So let's create this thing.
And I'm not saying it's fake,you guys, I'm just painting a

(21:29):
picture of how just a comparison, massive, something like this,
conceptually, could actually beand work with the american
people.
Um, I would love to see I'mgoing to look something up, jc I
would love to see.
How much money, how much docredit companies make off of

(21:54):
trigger leads in the USA?
Let's see if it knows or iswilling to tell us, because this
machine, chatgpt, is prettydamn smart and I've trained it
pretty well.
Oh yeah, sometimes it calls medaddy.
Hey, credit companies in the USmake a significant revenue from

(22:15):
selling trigger leads, whichare generated when the
consumer's credit report ispulled, typically during the
mortgage or loan application.
The cost per trigger lead canvary widely, ranging from $5
over $150.
Oh my gosh, oh my gosh.

Speaker 2 (22:31):
Now let's see here that's not publicly broken down.

Speaker 1 (22:36):
How convenient If you had to take a guess.
I'm starting to get ChatGPT togive opinions.
It guessed correctly who I wasgoing to vote for, president,
based on what it knows about me.
If you had to take a guess,what would you say is the total
revenue gained by thesecompanies selling the leads to

(23:06):
mortgage companies?

Speaker 2 (23:08):
Yeah, sounds pretty good.

Speaker 1 (23:11):
And it's going to give me another rebuttal of I
can't.
And then I'm going to say, well, take a guess.
Let's see here For contextaround 7 million homes are sold
each year in the US.

Speaker 2 (23:23):
The revenue could exceed easily 100 million Ooh.

Speaker 1 (23:28):
And that's annually.
This is being speculative.

Speaker 2 (23:32):
It's a highly profitable business for credit
bureaus given the widespread.
So here's another way you canask it.
Say I want to get into thebusiness of selling trigger
leads.
Come up with a plan that makessense for me to get certain
amount of you know I want to getinto the business of selling
trigger leads.

Speaker 1 (23:53):
Do mortgage companies you?

Speaker 2 (23:56):
know, do some research so I can find out
competitively.
You know what I mean.

Speaker 1 (24:00):
Sales companies.
Let's see here Can you do theresearch to come up with a great
revenue model for my newventure and estimate the annual

(24:24):
profitability?
And estimate the annualprofitability for the first two
years?
Let's see Chat GPT.
Here it is and just like that,ladies and gentlemen, we got a

(24:44):
little smarter lead pricing.

Speaker 2 (24:48):
It'll be around 50 and then sell for 100 to 150
basic leads score 600.

Speaker 1 (24:55):
There we go, whoa, they're putting it into brackets
.
Wow, charging different amountsfor the credit score, because
technically they already knowwhat credit score is that
they're giving you.
How impressive is that?
Wow, revenue projections.
Here we go, okay, basically,whoa.

(25:17):
Oh, look at this, boom.
This is just year one Basicleads, premium leads total
revenue just under a milliondollars.
If you want to make a wholebunch of money out of thin air,
get ahold of everybody's creditreports.
That's the tough part.

(25:39):
First, I would imagine thatyear two it's going to double.
Oh, there we go.
Total revenue year two Over amillion, over a million, just
like that.
They're assuming 20% growthrate.
Yeah, and I would imagine thatit would be more.
Which is why they leaned inhard in doing this, because one
day it wasn't there, the next itwas everywhere.

Speaker 2 (26:00):
Yep, yeah.
In conclusion, you couldgenerate $360,000 in profit the
first year, $420,000 in profitin the second year, assuming a
steady increase in lead volumeand pricing.
That's crazy.

Speaker 1 (26:12):
That's whoa money out of thin air, yeah, and that's
just to show Americans thoselistening tuning in the
importance of your credit,keeping it close to your chest
and knowing what is real and not, in my opinion, Because anytime

(26:33):
you apply for something, yourgoal is to purchase or finalize
whatever it is that you'repurchasing, but everybody else's
goal is to go after yourbusiness, just so you know.
And I guess, in the end, whenstuff like that happens, the
consumer wins, you would think,unless they're messing up their
process, and I agree with that,truly.

(26:54):
I think it is.
So.
We talked about some creditstuff.
We talked about a little bit ofthe updates, catching up a
little bit more.
What's been going on.
You've been on TV shows, you'vebeen working on some branding
stuff.
I want to dive into that.

Speaker 2 (27:08):
You've been working on some branding stuff.
Yeah, I want to dive into that,okay, so.
Yeah, so the TV show that I wason, I was on twice, so the
first time.
So the show is called theBlocks.
It's an entrepreneur show, it'sfor, like, startup companies
and it's not like a Shark Tankstyle.
It's you're going to like thisbootcamp, essentially to just
show you how to build and getbetter at your business, okay,

(27:29):
and so the guy who runs is WesBergman.
He was the guy on um, uh,what's called.
He's on the villain right now,but he's been on uh, the
challenge and like multiple mcv.
For the people that are, youknow, not like 20 years old, you
probably have no idea what I'msaying.
There used to be this thingcalled mtv and it was like
really popular and uh, big forreal world, real, real world

(27:51):
yeah rules.

Speaker 1 (27:53):
Uh, teen mom, yeah, raid my room next krebs yeah,
mtv krebs I was an mtv kid man.
Oh, they used to play music.

Speaker 2 (28:02):
Yeah, they used to play music, that's right, jc so
for, for those people who knowwhat we're talking about, uh
yeah, if you look, look up WesBergman.
He's been on multiple, multiple, multiple TV shows and so he's
always been intoentrepreneurship and so he does
a lot of things now and he'sjust been crushing it and so he
developed his own TV show tohelp entrepreneurs with their

(28:25):
stuff.
So it's a reality TV show forentrepreneurship.
So, like you got to be intobuilding businesses to want to
watch the show, otherwise youwould think it's super boring.

Speaker 1 (28:36):
Yeah, so it's almost the same concept with this
podcast.
You're not tuning into thispodcast to learn how to cook.

Speaker 2 (28:41):
Yeah.

Speaker 1 (28:42):
It's just truth of the matter.
You're going to get somefinancial real estate credit,
entrepreneurial sometimes, someact right and some mental
personal self-checks concept.
And we're only with expertshere.
So same concept with the showhere is you're going to the
actual people that are doing itor have done it Exactly.

Speaker 2 (29:05):
And just to kind of give perspective, they get about
180,000 people per season thatapply.
Wow.
And then you go through, like,this whole rigorous interview
process to even be qualified,let alone to even get on the
show.
Yeah, so I was on the show forseason 13, which just officially
aired I want to say it justaired about a month ago, cause I
think they're in episode fouror five right now.
Okay, and then some months wentby.

(29:28):
We had a really good time there.
I got to spend more time withthem.
Uh, I went to this thing calledgrad school, which was um, where
you go to his house personally,you hang out with them, you get
more one-on-one.
It's a select group of peopleand we just like really started
hanging out and he's super cooland everything that he taught
was applicable, which is myflavor.
Like, I like that.
Yeah, I don't like my head.

(29:49):
What's the point?
Yeah, exactly, he's very justlike straight to the point lean
startup.
This is what you do.
Understand these terms?
This is how this looks.
And are you building a businessto um to sell out?
Are you looking for VCs?
Do you understand what thatmeans?
Or, like, what are you tryingto do?
And he helps navigate.
That's amazing, so I did that.

Speaker 1 (30:09):
And then you need to get me in contact with him for a
phone bot.

Speaker 2 (30:12):
I got you.
Oh, dude, he got it, yeah.
So now what happens is I gotahold of the, the uh girl
running it Like Wes is the face,but you know there's always
somebody worse.
And, um, so I was talking withher cause we hit it off and she
invited me.
She's like hey, you had a greattime, we love spending time

(30:32):
with you.
And you were actually like itsounds weird to say, but it's
like you were overqualified forwhat you were doing, Sure, and
you really understood thecurriculum.
Would you want to come back andbe a judge and teach it?
How cool.
And so I was like, fuck, yeah,I do.
And so we filmed season 18.
That's where I was out.
I think it was a month and ahalf, two months ago, okay, and

(30:53):
so now I have the opportunityfor all these future seasons to
just continuously come back as ajudge.
How cool.
And yeah, it's super fuckingcool.

Speaker 1 (31:01):
Now something like that.
It obviously takes away timefrom what you do day to day, but
it is in hopes of gaining aplatform, a bigger audience at a
certain point in time.
So it's kind of the idea ofsacrifice now to gain more later
, but also doing it for thebetter good of everybody,
because it's intended for theadvice that you give, the

(31:23):
constructive criticism that yougive, um, and feedback on that
particular situation.
Uh, that's pretty freaking cool.

Speaker 2 (31:32):
Yeah, no, it was, I would.
I would never think like I'mgoing to be a guy on a TV show.
Yeah, you know what I mean.
Do they pay?

Speaker 1 (31:38):
for something like that, or is it just like, as you
get all the content, you get touse it?

Speaker 2 (31:42):
Yeah, and like, as you start to grow in it and as
you're more there, like you knowit's.
It's different for everybody,I'd imagine.
But, um, I can tell you theexperience is like second to
none and it was cool because Iplayed the game.
And then now I'm on the otherside of understanding like the
rubrics of the game, right, andit's like, holy shit, this is

(32:04):
like dude, you thought of this.
And he's like, yeah, I'm afucking nerd, this is why I've
been doing this.
But it's something he's beendeveloping for I think he said
like 12 or 13 years.
Okay, right, so it's likeeverybody sees what's happening
now, but they don't know all theyears that went into it for him
to do it.

Speaker 1 (32:18):
We literally just talked about that with JT and
his wife.
In regards to everybody seesthe now.
Whatever it is that you made itbig in, popular what have you
everybody only sees the now.
No one sees that.
All of the milestones and bumpsalong the road, tragedies along

(32:40):
the road, that kind of definedyou as the person getting to
your destination, and it's notjust a I flipped a switch and
now I'm here, guys, yeah, no, no, no, no.
Sometimes it takes people 15years and those people hats off
to even more, because theydidn't give up.
I mean, that's the one thingthat I think many people are

(33:03):
very common in that regard is,when things get tough, they tend
to tap out yeah, and that'sthat.

Speaker 2 (33:10):
And it's because that's who they are as a person
and that hurts for them to hearit For sure.
But it's like I was talkingabout this yesterday.
There was an event that I wasat and somehow this conversation
came up.
But it's so easy for someone tosay, oh, I don't do this
because I lack confidence or Ihave a low self-esteem, yeah,
right, and it's like, okay, well, let's figure out the root

(33:31):
cause of that.
One in the word self-esteem isself.
Yeah, it's, it's only what youthink of you, that's right, not
what others think of you.
You can't say, oh, all thesepeople say these things about me
.
And now I'm starting to thinkit's true.
The reason you think it's truewhen you hear it is because
they're telling you who you are,because that's who you're

(33:51):
exerting, that's what you'readmitting, that's what you're
putting out there.
So if you're someone who'salways late and unreliable and
people tell you you're late andunreliable, you believe it
because you know it's true,right, because you do it Right.
So, so now if it's like, hey,well, if I'm going to fix acting
and doing the things of theperson that would do those
things, so, if I don't want tobe late anymore, guess what
Fucking rocket science.
Don't be late to things.

(34:11):
That's right, right.
And then, all of a sudden,people stop saying those things
and, like man, I noticed animprovement.
And then improvement feels goodwhen people recognize it.
That's right, right.
And then that motivates you tokeep going, increasing your
self-esteem for yourself.
I would imagine Exactly Becausethe reason your self-esteem is
low is because you break thepromises that you give to
yourself, whether it's the smallthings of hey, I'm going to
start working out today.
Hey, no, I'm going to do thediet.

(34:32):
Hey, no, I'm going to spendmore time with the kids.
I'm going to do this many callstoday.
I'm going to do this many poststoday.
I'm going to make this muchstuff.
All those little things you sayyou're going to do, every
single.
You ain't that fucking person.
Oh, you let yourself down again, oh, you fucking lied to
yourself again.
And so then you bring thatexternally to people, when you

(34:55):
go to networking meetings, whenyou sit down with people.
So then when you're like, oh, Idon't have confidence, well,
it's because you lie to yourselfevery day.

Speaker 1 (35:02):
That's right, you did it right on the head.

Speaker 2 (35:04):
So like, how about we just start with something,
start small, right, and then thesecond part is operating with
feelings.
Sorry, business doesn't careabout your feelings.
The people around you don'tcare about your feelings and the
reason that people like Wes andthe other people can do
something for 12 years.
You think he didn't have atough time?

(35:26):
Oh yeah, any of the people youknow you don't think they didn't
have a tough time.
Oh yeah, any of the people youknow you don't think they didn't
have a tough time.
You didn't think they didn'twant to give up.
They all had the same feelings.
But when you can learn how tosay well, the work's got to get
done anyway, that's right, itdoesn't matter.
Like, I woke up tired today,that doesn't mean I didn't go to
the gym before I came here,because I have to do the work
anyway, that's right.
And then you always feel betterafter doing the work.

Speaker 1 (35:48):
It's true, it is true .
I mean, joe Rogan says it allthe time when he's giving that
speech of do you think that Iwant to go and kill myself in
the morning and then get in thisfucking cold plunge and kill
myself again?
No, never do I want to do that.
Nope, I just do, and thenafterwards I go.
God, I'm glad I did that.

Speaker 2 (36:14):
Yep, there's never been one time, and even people
that go with me, there's neverbeen one time.
Every second, up until pickingup the first weight, yeah, they
don't want to be there, theydon't feel like it, they're
tired, they're you know.
They got the anxiety of how amI going to look by not being
able to pick up this weight ordo this exercise by the end of
the session.
Every single time, every singleperson is like man, I feel
better today.

Speaker 1 (36:33):
Yeah, and they're winning by showing up.

Speaker 2 (36:39):
Yeah, period, and they're doing it regardless.
That's right.
If you do it regardless of thefeeling, you will eventually
have better feelings, becausethe work instills the worth.
If you do the work well, thenyou now feel worth it.
That's right.
Your self-esteem goes up, yourconfidence goes up because
you're doing the fucking workand what's crazy is it takes
these small things of buildingblocks to build an empire.

Speaker 1 (37:00):
Whatever it is that you want to build in life,
whether it is a tiny home or anempire, you've got to start with
your foundation.
Your foundation is can I relyon myself every day?
Can I go against the grain whenmy body says no?
Am I still going to continuewhen I'm tired?
Am I going to go to sleep or amI going to take that coffee at

(37:23):
10 pm, whatever the case may be,so that I can continue to
finish what I set out to do inthis day, because, guess what?
I don't know what tomorrow'sgoing to bring.

Speaker 2 (37:32):
It could be another mountain of shit, that's dumped
on me and if you're going theentrepreneur route, more than
likely it is.
That's right.
It's every day, it's exactlyright.
And so here's a thing that Ilike to do, and I think it was
um, cause I want to give creditto him.
I want to say it was Alex Ramos, he said this, so it's not like
I made this up, um, but I wantto say it was him, that it was
on one of his many podcastepisodes.

(37:52):
On the clip that was just likehey, when things get hard and I
feel like giving up and I'mtired and I'm at that point
where I'm just like I'm brainfog, I'm done.
He's like I get excited when itgets hard, because I know this
is the point right now, wheneveryone who's doing what I'm
doing gets to the same pointthey're going to go lay down,
they're going to go take a break, they're going to go for a

(38:14):
mental break.
They're going to go do allthese things.
I'm going to fucking pushthrough it, because I know
that's going to create the gapfor me to get further.

Speaker 1 (38:21):
Absolutely, and I'm going to reference what you just
said.
Back to sports.
Back to sports, and the reasonwhy is I think not everybody has
gone through this, but I thinkmany folks have been on a sports
team at some point in time,whether it was middle school,
high school, college, whereyou're doing practice, the

(38:41):
basics, and you're being pushedby your coaches and it's time to
run laps, or it's time to doburpees, or it's time to do air
aids or whatever the case may be.
That just sucks and your bodyis like I can't do any more.
And then the whistle blows andyou take that first step and now
you're continuing and you'redoing another one until we push

(39:05):
it to the max limit and then wepush it again and push it again,
but without and I'm not sayingit's not possible without, but
without the coach.
It's pretty tough to tell yourbody or push your body mentally,
physically to get to the nextrung because you are capable of
it.

Speaker 2 (39:23):
If that makes sense, yeah Well, it's your, it's your
conversation with your brain,right?
So it goes right back to like,if you're doing it on your own,
then you're going to give upfaster because your brain's
going to trick you to say, oh no, no, no, this is our breaking
point.
We've never been here beforethat's right when the coaches
developed people before and haveseen this same pattern.
That's right.
And they're like oh, I knowexactly where you are right now,
cause I've trained hundreds ofother people.

Speaker 1 (39:54):
Hey, I'm going, hey, I'm gonna push you past this
because I know you can do it,but you don't know you can do it
, and then it works.
That's exactly right.
Yeah, I mean that that those,those thresholds that you break
into, new thresholds orboundaries, um, there is no way
that people are created to gofrom zero to a hundred.
You go from zero to 60 and youthink that that's your max.
Then the next time you go tozero to 65, and then 70, and
then who knows, your hundred oneday could actually be 200,
because you've pushed that limitfurther than you even fathomed.

(40:17):
So, that being said, uh, I wantto kind of dive into our last
topic, which has a lot to dowith you, dylan.
Um, you came on the scene three, four years ago.
Um, you jumped on the podcastbefore it was even key factors
of millennial market talk, andwe had a great discussion about
credit.
But all the while, you havecontinued to keep a pretty

(40:41):
consistent and growing brandabout yourself.
That's something that I believemost salespeople, most
entrepreneurs, um, are trying tobuild, trying to uh figure out.
We all want to have a brandlike a Sony or an Apple or

(41:01):
something like that.
When you say the words, you cansee what it is that they're
talking about.
You know how they sell thatproduct.
You know what that product doesfor you and how it makes you
feel.
That being the case, I haveseen throughout the years, you
grow your brand and your brandis and I hate to say it it's not
.
It's not James Warren group,it's not credit repair.
The brand is Dylan Shively andI buy into that brand.

(41:26):
How and why have you gone aboutthat over the years and been so
successful at it?

Speaker 2 (41:34):
So it boils down to understanding what exactly
you're trying to accomplish.
So, what is a brand?
The brand is a reputation,right?
So for humans, for like, so,for example, for me, for a
personal brand versus a brandlike Apple, like, there's not
really like a face, it's theproduct and we know the founder

(41:55):
and whatever, but it's reallyabout the product and how it
makes you feel.
But when you're trying todevelop a personal brand, that
means the term again, just likein self-esteem, there's self.
Well, in personal brand,there's person.
So in order to build the brand,you got to build the person,
right.
So now what happens is whattype of person?
Aka what do I want myreputation to be like?

(42:16):
When someone mentions my name,when it's brought up in a room
and I'm not there, what do theysay?
What do they think?
How do they feel?
Very similar to what you saidin the beginning, right, but I'm
thinking of it, about me.
So if I want to be reliable, ifI want to be reliable, if I
want to be trustworthy, if Iwant to be somebody that people
want to come to for answers, ifI want to be somebody that you

(42:37):
can have confidence in, that I'mgoing to always pull through
and do what I say I'm going todo, then those are the literal
things I'm going to practicebehind the scenes every single
day, with every single thing Ido, so I can start to forge
myself into that person.
So I'm building my reputation.
We just call it a brand.

Speaker 1 (42:51):
Yeah.

Speaker 2 (42:51):
Right.

Speaker 1 (42:51):
So I think of brand as reputation, so and before you
go further, I think it'simportant for folks to know that
these traits, these activitiesthat Dylan is talking about, are
not things that you should doonly when people are looking or
only when you can publicize itto be able to Trump your brand
Right.

(43:12):
It's always what's on social,regardless of what you can
actually market.
These are the traits that youdo.
These are the things that I'mgoing to start practicing so
that, when it's time to put itout into the public, there's no
question as to what yourcharacter is, what your trades,
what I can count on you on, etcetera.

Speaker 2 (43:31):
Go ahead, yeah, and also another point is their
skills right, and so we could godown to the ability to speak
right.
So sometimes people will say,oh, this person like not, not
even just me, like.
They'll just say like, oh, myGod, this, this person's a
natural one.
That's super disrespectful,because nobody's a natural.
What happens is they put in thereps, right.

(43:52):
So if there's this thing youwant to be, whether it's known
for or whatever, you have to bethe actual thing.
So if you're not there, solet's just say the speaking.
I want to be a better speaker.
In order to be a better speaker, you have to go speak as many
times as possible to put thereps in, to find out.
Do I put in too many words?
Am I explaining it too in depth?

(44:12):
What are the things that I needto change so you get
opportunities to speak and thenyou make adjustments along the
way, which means you have to beokay with criticism and failure.
Absolutely yes.
So when somebody says, oh, Ireally like this, it was very
informative, I understandhearing it Informative meant
whoa, that was a lot ofinformation and it's hard for me
to digest.

(44:32):
That's right, right.
So I take feedback and I wantactually the bad stuff.
I don't want you to tell me howgood I did.
I want you to tell me, excuseme, what you thought could have
been better.

Speaker 1 (44:45):
It's almost in the beginning.

Speaker 2 (44:47):
You don't want fans, you want critics right and
honestly, you will never havefans in the beginning.
Yeah, it doesn't fucking matter, nobody is ever, ever, ever
like you don't have, like.
I see it all the time wherepeople hey, I got this new job,
and everybody says,congratulations, right, but
let's not mistake, they are notyour fans, that's right.
Right, they're being supportive.
They are not your fans.

(45:07):
Yeah, so that's a great point.
When you, when you start to dothese new things and you start
to become this person here's thesecond stage of what happens
the people around you start totry to do the crabs in a bucket
method where they're just likewhoa, why are you going to the
gym now?
Whoa, why are you doing thisnow?
Why are you speaking different?
Why are you listening to thispodcast?
Why are you doing this thing?
And a lot of people get trappedin that because they're afraid

(45:29):
to separate from their friendsgroup.
Oh, you're acting different now, like, hey, I'm glad you
noticed, you know, because I'mactually trying to make this
happen.
That was the goal, right?
Yes, so then, eventually, like,everybody in the beginning
wants the praise, they want thesupport, they want the fans.
But you earn the fans bybecoming the person and we've
all heard the term where it'slike I may butcher it a little

(45:51):
bit, but it's pretty much it'snot the friends and family, it's
always like the strangers,right, right.
And then when you get enoughstrangers the friends and family
then they get up on thebandwagon.
And then what do they say?
I always knew you could do it,I'm so proud of you, I was
always rooting for you.
Like that's weird, cause Idon't see any of these invoices
with your fucking name on.

Speaker 1 (46:08):
You weren't able to or you didn't want to, or you
didn't believe in me enough torisk the money.

Speaker 2 (46:11):
Put your money where your mouth is, so big deal and
then now I'll bring it rightback in a personal brand for
that topic.
So why do people not want to inthat example like, hey, you know

(46:32):
, oh, this is a risk, I don'twant to invest my money, blah,
blah, blah.
Well, it's because, right now,what that currently is is you've
never accomplished anything togive them the confidence to say,
hey, this is not a risk, takeall my money and that's okay,
cause now you recognize it andsay, well, I'm going to build
this thing anyway, that's right.
And then, as you build it, nowthey want to give you the money,
just like, we'll bring it backto the, the, the fans.

(46:55):
When the fans start coming andsaying I'm so proud of you, I
knew you could do it.
Hey, let's collab, hey, let'swhatever.
By then you've already done somuch of the work to get to that
point where you don't need them,exactly right.
You don't need their praise,you don't care for them to be a
fan, because you're going toremember every time they shit on
you along the way when itdidn't exist.

Speaker 1 (47:11):
Absolutely relatable 100% to my situation, your
situation.
We've all gone through it andonce we got to the point where
it was like I don't need thosefans, I'll appreciate them.
I'll still take the feedback,but guess what Built this?
sucker without you and now nowwhat it's kind of the same
concept, on a similar basis toif we only did business with our

(47:35):
friends, we'd all be broke, andthat is, I think it's very true
.
I mean, coming into thebusiness whether it's real
estate, selling cars, moredoesn't matter you get in those
initial folks, your friends,family sphere of influence, so
to speak.
They're seeing you jump into anindustry that's new.
They're wondering how long isit going to be until they're
seeing you jump into an industrythat's new.

(47:56):
They're wondering how long isit going to be until they're
onto the next one.

Speaker 2 (47:58):
Yep, because you've already built that reputation of
being the person who dancesaround Thus far.

Speaker 1 (48:04):
That's your brand, right?
What are you going to do tochange that?
And it's not an overnight flipof the switch, it's over time
consistency, being repetitiveand true to whatever it is that
you're setting out to be, is ityeah?
If it's, I want to be known asthe person that shows up on time
, answers their phone, et cetera.
Then do those fucking things.

Speaker 2 (48:22):
Yeah, and it's not just one time and it's not over
a month.
And here's the thing when, whensomebody says, well, how long
do I have to do that for that's,that's the right?
No, no, this is.
This is who you are.
You now right.
Remember, the brand is thereputation.
So, for example, from day oneof you meeting me all the way to
now, my outfit has been thefucking same.

(48:44):
Right, the way I speak has beenthe same.
You will see me off camera witha bang in my hand, wearing
shorts, no matter what thefucking temperature is, because
that's who I am.
I'm not faking myself online.
I'm not thinking what do I gotto do for people to like me?
I am who I am and I actuallyget excited to find out faster
who doesn't like my brand, so Ican wean them out and make more

(49:09):
room for the people who do wantto work with me.

Speaker 1 (49:11):
Yeah, that's strong, powerful on the money with me.
Yeah, that's strong, powerfulon the money.
Um, especially from the aspectof the folks that are asking how
long do I need to do this?
For are the ones that are nottruly buying into their own
brand, because the brand is justsupposed to be an articulation,
visually and and and uh,conceptually and whatever, of

(49:34):
who you are.
That's what it is.
I mean, if you want to build acompany brand, different story
Now, you've got to tell theirstory.
Now, every single person withinyour company needs to adopt
those same principles,philosophies, mission.
There you go, and you, as theleader, has to make sure that
you've got the right people onyour team that adopt that.
And if it doesn't, and you'vegot one bad apple, bad apples,

(49:57):
got to go.
Why?
Because this speaks for thevolume of my entire organization
, this brand, james Warren groupin this case Um, but when you
are building your brand as anindividual salesperson, it's you
, it's the traits that you doand and and establish and show
everybody every day with youractions.

(50:18):
Bottom line.

Speaker 2 (50:19):
Yep, and and and here's another part.
So here's some real quick,actionable reminders.
So it's not just like, hey,yeah, that's cool, I'm going to
do it, but it's like there's atleast one person that's like,
well, what do I do?
Okay, here's how you can makean immediate change that people
will appreciate, and I'm talkingabout like, like, fucking
instantly.
For some reason, people thinkthat when they get a message,

(50:42):
they get a DM, they get a text.
They're under this old schoolway of selling to portray the
level of busyness, even ifyou're not, by delaying the
response, right.
So so you know what you canstart doing right now.
Showing up on time can be 10 to15 minutes early, and then
they're gonna be like whoa.

(51:02):
And then when somebody texts,you respond to them immediately.
When someone DMs, you respondto them immediately.
When you're making a post andpeople are taking the time to
comment on your stuff, reply toevery single comment, absolutely
, no matter what it is, even ifit's just a thumbs up, a fire
emoji, reply to every single one.

(51:22):
If you can reply faster and youreply every time, oh.
But if it makes me tooaccessible, well, guess what?
When you're more accessible,people want to work with you
because they could get access toyou, and that only helps you,
yes, sir.
So start with responding faster.
Take more time on yourresponses and make sure, if
you're going to ask for peopleto show love, initiate it by

(51:44):
doing it first, give love.
Don't.
Don't ask me to share some shitwhen you've never shared some
shit of mine.
That's right.
Don't ask me like I get it allthe time.
Now, dylan, would you minddoing this?
And I'm, and so I tell themthat you could think I'm an
asshole.
Wow, I don't give a fuck.
But I'm like I tell them, no,I'm not going to.
And then there's just like,wait what?
And I'm like, hey, I can't.

(52:07):
I can't find in mynotifications the last time I've
ever seen your name sharing myshit.
That's right.
And so you know, and I'veliterally had people, dylan, I
see this big platform, you gotthese people blah blah, and I
really need help with mybusiness.

Speaker 1 (52:22):
You know business owners should help business
owners.
Cool, let me take a percentage.
Yeah, like like what.
There's people you can pay toactually do this.
Why do you feel that it is okay, number one, to ask that Number
two, if I tell you no, why doyou think that that is?
Why is that an insult?
Exactly, like whoa, there's areason why I got here and

(52:44):
there's a reason why you'reasking me, right.
So here's the response Exactly.
Learn from it and maybe adoptit in yours when you get to this
point.

Speaker 2 (52:52):
Exactly, and then it's going to happen to them
eventually, if they ever get tothe point.
But here's another thing youcould do too Just find out how
you can help other people anddon't ask them to go scratch
your back after.

Speaker 1 (53:03):
Yeah, and it's the idea.
We talked about it last timeand it's very apparent that we
practice these things and it'sum, uh, shit, where do I go with
it?
Uh, jc, what was that we weretalking?
Uh, deposits, yes, makedeposits, deposits, deposits,
deposits and withdrawals.

(53:24):
And then it's time to make thewithdrawal Right, yep, um, but
you can't go around askingpeople for stuff If you've never
deposited, if you've everfilled their cup up.
Uh, bill, everybody's cup up.

Speaker 2 (53:32):
The only question you should ever ask when you're
trying to get something fromsomebody is hey, I may not have
as big of a following as you.
Hey, I may not have thesethings.
I love what you do, I've beenpaying attention to your stuff
and I want to know how can Icontribute?
Do you want me to sharesomething?
Do you want me to connect youwith somebody?
And then when they say, oh,yeah, that'd be awesome, don't

(53:57):
be like, okay, cool.
So now, yeah, like no, just doit because it's the right thing
to do.
Not, not, not to get too deepon this.
I don't know where things willgo, but, um, whether you call
universe, god, whatever, let'stalk about the part of
manifesting something.
So when you see, somebodywinning.

Speaker 1 (54:09):
isn't that crazy?
Jt talked about that too.
Manifesting oh no, these arelike okay, this is not a bad
thing right now.

Speaker 2 (54:16):
Okay, so, so.
So let's talk about that andhow you create momentum, right?
So when you see somebody that'swinning and the first thing you
do is hate on it or think howyou can get something from them,
whether you've said itexternally or you even thought
it, you've already started the.
Okay, you don't like whenpeople win unless you benefit
from it.
Well, I'm going to make surethat this never happens to you,

(54:38):
right, right.
And so, if you love when peoplewin, now, god, universe,
whoever you know, however youwant to identify, is hey, this
person loves the idea of winning.
I'm going to give them more ofthat.
That's right, right.
So you got to be careful of whatyou say and what you think.
So, how you approach peoplewhen you're like, if you try to
fake the, hey, I want to.

(54:59):
I want to support you becauseyou have this real deep
intention of what you're goingto get from acting like you're
going to support them is thereason why they're never going
to allow you to support them,because, just the way it works,
you're going to be cut off.
That's right, right.
So you have to pay attention towhat you say and what you even
think before you say it.
So when it goes into uh,against any level of winning,

(55:21):
when people are progressingright.
So if you see somebody thatjust started going to the gym
and the first thing you do isyou try to critique something
that they're doing, well, nowwhat's going to happen is your
progress is probably going toslow down.
People are going to critiqueyou on your thing.
You're like, oh, what the fuckyou did that.

Speaker 1 (55:35):
Yeah.

Speaker 2 (55:36):
If you want to talk the science-based aspect of it,
it's the RAS, it's yourreticular activating system.
It's like when you buy the car,then you see the car everywhere
.
Right, well, the things youunderstand.
You have that superpower, orwhatever you want to call it.

(55:58):
Why would you waste your timeon anything that isn't
beneficial for growth andexpansion?

Speaker 1 (56:02):
That's right.
That's right.
Keep all the BS out of yourlife, yeah.

Speaker 2 (56:06):
It's funny, and the ones that are actually
critiquing are the ones thathave no business in that certain
category or space.
Yeah, unbelievable, I had uh, Ihad a post that I would and I
do it to trigger people becauseit's so fun, um so, so, like
seeing most people, I'll put outpolitical posts every once in a
while, or it's just to get thepeople.

Speaker 1 (56:29):
I have no intentions of being um rude, mean, let's
get some shit stirred up.

Speaker 2 (56:36):
Yes, Sometimes I'll do that, I'll put a little
political post out there just soI can hear from people I
haven't heard from in months ora year.
You're still around, and here'sthe crazy thing.
So and that makes a whole lotof sense I'll give you a
specific example.
Well, there's two of them.
So one the other company that Ihave, vpm part part of the

(56:57):
contract with the guys that workfor us is you have to go to the
gym with us every day.
Well, it's Monday throughSaturday.
It's you still go to the gymSunday, but it's optional if you
come with us or not.
Okay, just because if you'reputting yourself in better,
better physical shape, well thenyour mental gets stronger.
You feel better about yourselfas you start seeing the progress
right.

Speaker 1 (57:13):
That's right.
Working out gives youendorphins and it makes you
happy, and happy People don'tkill people.
Exactly.

Speaker 2 (57:20):
So so now what happens is part of their
contract is if they miss threesessions, they're fired.
Ooh, that's strong, right?
So so now what happens is I'mholding you accountable more
than anybody's ever have, yes,but guess what?
Their mood is significantlybetter the more than anybody's
ever have, but guess what?
Their mood is significantlybetter.
The quality of their content issignificantly better.
The way they think, the waythey speak, the way they present
themselves, their energy, theirfrequency when they show up is

(57:42):
different.
It's better, and so now it'screating the ripple effect of
just people being better andwinning.
So where that goes with this isI posted my stories every day,
like we were saying before.
I posted my stories every dayof them working out before.
I posted my stories every dayof them working out right Us at
the gym every day, cause it doesa couple of things.
It inspires the right peopleAbsolutely, and then it also

(58:02):
triggers the right people.
So see, the thing is about likebeing like that healer or that
person that wants to go and helppeople is.
You don't actually solveanything for anybody.
You have to trigger them to thepoint of like no return, where
it's going to force them intodoing the thing that actually
helps them.

Speaker 1 (58:18):
Yeah.
Right, so uh without even doingit directly.

Speaker 2 (58:22):
Right.
So now what happens is I makethe post and we're getting so
many people when we show up toevents and stuff.
Dylan, I've been loving yourstories.
I've been watching this guy.
I've noticed that his pushupsgot better.
I noticed that this happened.
Hey, I started doing moremyself.
I've been saying I was going todo it, and now I'm doing it.
Whoa, you guys are doing a runand a jog.

(58:42):
I've wanted to do it and nowI'm doing it.
And so I'm also starting to seethe ripple effect of more
people posting content, of themtrying to better themselves, and
it's fucking awesome.
It's becoming contagious.
And then there's the oh, yourform is wrong.
And I'm like what the fuck areyou talking about?

(59:03):
You can fuck all the way up,like that's weird.
My form is off because I don'tsee you doing anything.
That's right.

Speaker 1 (59:12):
It's always the ones that aren't doing anything that
have the most to say, you know,and that's kind of like JC was
saying yeah, you're exactlyright, you have no business even
commenting on this the way thatyou did.
Yeah, how about a good job?

Speaker 2 (59:25):
Yeah, and and, and.
So I used to get reallyoffended by it initially, but
then I realized I'm like, ooh,give me more of it.
Yeah, because you know whathappens.
Now I do even more pushups inthe right form, and then guess
what?
I get?
To throw it in your fuckingface that I'm better than you.
That's right.
You know like you got a lot ofshit to say and I do a lot of
shit.

(59:45):
So it's like, uh, so what we do,we do 20 down and 20 up.
So by the time, so it's like,uh, okay, so they'll go down, do
20.
Then we do 20, then 19, 19, 18,18, 17, 17, all the way down
and then all the way up.
By the end of it that's 420pushups.
Yeah, right, so, and we're,we're hitting this very, very

(01:00:05):
often.
So now I was like so my, myform got it.
Okay, hey guys.
So look, what we're going to donow is we're going to do 500.
So now I just do more.
And then the fun thing is,there's only one or two people
that get triggered by it, butthere's so many more people that
are actually counting andthey're like you guys are doing

(01:00:28):
more.

Speaker 1 (01:00:29):
And motivated.

Speaker 2 (01:00:30):
Exactly, they get motivated and inspired.
So now I learned how to takethis negativity, turn it into
productive action, and now myripple effect has been bigger to
help more people, which was theultimate goal.
So I feel good when I go tosleep, I feel good when I wake
up, I feel good when I walk in aroom because, again, the work
instills the worth.
You can say anything you wantabout the form, but guess what?

(01:00:52):
I'm fucking doing it and you'renot Absolutely.
And if I ever had you in personand we did it, we'll find out
who does what.

Speaker 1 (01:01:02):
Yeah, It'll humble you really fucking quick,
Absolutely.
Uh, Dylan, I've got like fivemore minutes left, but I want to
ask you about an acronym, umthat I heard um pretty catchy.
Uh, it's VPM.
Yeah, what's that?

Speaker 2 (01:01:13):
about VPM, vision Partners Media.
So the idea came from Malcolmand I, so Malcolm's my business
partner in this and I'm the guywho has the connections, built
the stuff, built the brand.
People know me and I've donesocial media boot camps, brand
building boot camps, and I'vebeen helping people learn how to
do stuff.

Speaker 1 (01:01:34):
At the end of the day and these are things, mind you
folks listening that ever sinceI've met Dylan has been doing
these things for free giving outthe goods, giving the nuggets,
as we talked about, showing thepeople behind the curtain on how
you get to these places at $0.
Yep.

Speaker 2 (01:01:54):
Go for it.
So, yeah, that part, um.
So, because, again, if I canforce people into action, even
taking the first step, I knowthat means it's more likely
they're going to take the secondstep and then the third step,
and then they built momentum andthen now their self-esteem goes
up, then their confidence goesup, and then when they go to
work now they show up as abetter employee for that

(01:02:15):
organization.
Right, if they own a business,they're showing up better for
their employees and then thatmeans they have a better day at
work.
When they have a better day atwork, they then come home and
then they're a better father,they're a better husband,
they're a better brother,they're a better sister,
whatever Good, male and female,right, it doesn't matter, they
show up better.
And now everybody gets to feelthat the day is that much better

(01:02:36):
for the kids, the day is thatmuch better for the spouse, the
day is that much better for theemployees, the day is that much
better for the bosses.
And then it's the friendsgroups, and then it just fucking
goes.
And that is is to make sure that, like, like, my specific role
is I say I help people buildconfidence on camera.

(01:02:59):
Okay, right, so they got thingsthey want to say, they got a
message, they got a solution,but sometimes they word vomit.
Sometimes they don't know howto bring the right energy.
They don't understand how to doit because they're nervous.
And so what I'm saying isthat's okay, I'm going to push
you to do it anyway.
And then Malcolm and then nowthe team because we have
multiple shooters is sayingwe're going to make you look
fucking awesome.
So then that way, when you seeit, you're going to be like whoa

(01:03:22):
, I did this.
It's the equivalent to the gym.
I'm forcing you to go, the guysare going to show you what to
do and then, at the end of it,you're going to the results.

Speaker 1 (01:03:40):
but then, week two, all of a sudden you see your
triceps popping out and you'relike, okay, now I'm going to go
even harder at the gym.
Same concept, it's the samething.
You get that finished contentand you go holy shit that's me,
uh-huh, and it's happened almostevery time.

Speaker 2 (01:03:53):
Yeah, almost every time.
We've done stuff for people, sowe'll do anything from like
headshots, listing photos, youknow the stuff like that.
But we're creating reels, we'rebuilding people's whole brands,
we're helping them build brandidentities, and then like
creating characters for themthat they've wanted to do.
That's all.
And here's the cool thing.
So we don't do anything with,like, we're not paying cause

(01:04:13):
they're posting it on their own.
Sure, nobody's boosting posts,nobody's doing anything.
We got people that would get 30, 40, 50 views on all their
stuff they would do.
That are now getting a thousand, 5,000, 10,000, 15,000.
We got people that would getfive to 10,000, that are getting
80,000, a hundred, wow, andthey're posting on their

(01:04:33):
platform.
Sure, they're not doinganything.

Speaker 1 (01:04:35):
Yeah, there's no boosted anything.
It's just raw content, butcurated by you guys, giving them
that blueprint motivating themin the process where, as if you
were doing it on your own, youdon't have that person saying
you know what, do it again.

Speaker 2 (01:04:50):
Yeah, you know, more energy change, right?
Do this.
Usually, most people are, uh, Idon't like how I sound, oh, I
don't like this angle, thelighting isn't good, oh, I'm too
busy today, and then they justdon't do it Right.
So we eliminate all the excuses, we produce all the content and
we give it to you.
So you know, oh, I don't havetime to edit, I don't have to.

(01:05:16):
I don't edit, and so we're.
We're just like credit.
I feel like we're alreadytaking it by storm because we're
producing for a lot of peopleright now, and the thing I'm
most obsessed with again isbuilding the people's brand by
starting with building theperson.
So even clients that we haveare all invited.
Hey, you've been thinking youdidn't like how you looked in
that video.
You want to come to the gymwith us?
Boom, you know what I mean?
It's about building the person.

(01:05:37):
That's awesome, right?
So I'm just wildly obsessed atthe moment with building the
people, because then the peoplecould do the things they want to
do when the person is built.
That's right, and that's whatVPM is doing.

Speaker 1 (01:05:46):
It's a whole lot of leverage and parlaying into a
better way of life, a almostlike a church concept where
everybody buys in.
We're all here to motivate eachother, we're all here to give
constructive feedback, Um, butyou know what?
I'm going to be here againtomorrow and I'd love to see
your face here, et cetera, etcetera, and uh, I think that's

(01:06:08):
something that if man who knowshow big this concept can get
because it's no longer a conceptyou get from practicing it.

Speaker 2 (01:06:15):
Yeah, it's there.
There's deposits, there'spayroll, there's flights.
Uh, in a couple days, I'm goingto denver.
Uh, I don't know if you knowwho will grimes is.
I've heard the name, yep um.
So I'm going to speak at hisevent.
Uh, in denver on it's um, theday of it is the 23rd, but we're
going the 22nd to the 24th.
Never been denver before, okay,but going there, going to the

(01:06:36):
22nd to the 24th, never been inDenver before, okay, but go in
there, go to speed, no, okay.

Speaker 1 (01:06:39):
Well, it's going to be cold this time of year.

Speaker 2 (01:06:40):
Yeah, I'm still going to wear shorts by my throne, I
guarantee it.
Um, but yeah.
So like, uh, we're, we're goingto go to india for 14 days.
Man, I'm like dude if I toldyou some of the stuff off camera
.

Speaker 1 (01:06:56):
What was built 13 hours ahead?

Speaker 2 (01:06:58):
yeah, like so.
So we're.
We're getting flown to outsideof the country.
We're getting flown todifferent states.
We're doing big things forpeople because they're seeing
the quality of their production,they're hearing what we're
doing, but then when they'reactually in it and they see the
final product, they understandwhoa, this is not just somebody
holding a camera.
No, it is so much differentthan that.

(01:07:19):
And so, yeah, this, this isreal, it's happening.
You can go tovisionpartnersmediacom.
You can see what's up.
You can see stuff we'veproduced already.
There's nothing we can't do.
It could be videos.
It could be podcasts set up.
It could be headshots.
It could be listing photos.
We've done team photosyesterday event set up.
It could be headshots.
It could be listing photos.
We've done team photosyesterday event recaps.

Speaker 1 (01:07:40):
We can throw events, we can do production days.
There's nothing we can't do,boom.
And that being the case, guys,there is nothing that you can't
do either.
It takes a lot of hard work,dedication, investing in
yourself, being honest withyourself and then actually
making those corrective measuresin order to become the brand
that you would like to see.
Envision what you want to be.

(01:08:01):
Then you go do what you sayyou're going to do.
Dylan, I want to thank you forcoming back on here.
As always, brother, you are thefan.
Thanks for having me, bro.
Hopefully we get another one innext month or so.
Oh yeah, and who knows whenyou're going to start charging
me to do this shit?
Nah, never that, never that.
I love it.
Well, guys, gals out there,hopefully you're getting exactly
what you came here for.
We will continue to beproviding you with a new guest

(01:08:22):
each week, and sometimes it'sthe same guest talking about
different shit.
All in all, I think that was agood episode, so we will catch
you on the next one.