Revolutionizing Real Estate: Mastering Networking, Innovative Strategies, and Empowering Success

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:17):
Thank you, looking at you and saying are we willing

(01:16):
to invest the time to actuallygo out to dinner with Mark and
his wife?
Like, did you make the cut forthe draft pick?
And then I could put you on theVIP or the Dream 100, right,
and that's it, and that's thegame.

Speaker 2 (01:27):
Not intended to be transactional in any way and
because, if it is, they know itAbsolutely.

Speaker 1 (01:32):
You're just trying to .
Oh, you know, you just want mynext deal.
Have you ever met a guy?

Speaker 2 (01:36):
No, I want all of your deals.

Speaker 1 (01:37):
No, that's what I tell them.
Guess what, though?
But when you're rolling with Gs, they understand the game and
they want you to win too RightTime is money Straight to the
point type concept.

Speaker 2 (01:48):
Now, I am very direct and to the point and I'm
working on it.
But I'm that way with borrowers, I'm that way with people
that's good, most like it.
Why?
Because they understand thatconcept.
Yeah, some are turned off by it, but those are the people that
I've just not intended to workwith, I guess.

Speaker 3 (02:04):
It's funny because JT and I were talking, and that
goes with, like agent attraction.
They think, like recruiting,we're going to like try to
recruit and get as many people.
We're so selective.
I'm like a lot of people arereaching out to me and I'm like
I'm not going to talk to themabout it, about the things.
It's about finding the rightpeople that align and believe it
themselves, rather than justtrying to like say, hey, this is

(02:27):
this.
It's like, if you don't believeit, then, um, then we're just
not, you know, not a good one.

Speaker 1 (02:32):
No, think about this too, it's.
It's kind of like the birds ofa feather.
We talked about product andenvironment.
If I'm talking to an agent andthey say, if they and I know
this is off the record,hopefully, but it's okay if they
hear it Our company isextremely inclusive.
We are an incredible companyfor new agents middle luxury,
the whole nine, but mepersonally.
If you ask about training,that's a red flag because I'm a

(02:52):
pro.
If you think you need help, youare definitely not on my team
like zero.
I will not partner with anybodywho doesn't know what they're
doing.
And then I'm going to take itas far as, like yesterday, I'm
sitting on a panel with MichaelValdez, who is the CEO of
international yeah, there'sabout two or $3 billion worth of
production, and I'm rolling thedice and so I'm guilty by

(03:14):
association, and so what it isis like elevating.
When you're 25, your friendsare 25.
When you're in your, when youget to you in your forties,
you're rolling around with thehighest caliber, top notch,
literally, if you do it right.
But we do, yes, and that's whywe're here.
Yeah, that's why you're on.

Speaker 2 (03:37):
So I've got I've got three things just in our
conversation right now that wecould discuss, not in any
particular order, but we've gotrecruiting, the criteria that
you guys actually hone in on whogoes on your list, who doesn't,
and why.

Speaker 3 (03:55):
Pop.
Secret though.

Speaker 2 (03:59):
The transition from lender to realtor, slash,
realtor recruiter for both ofyou mindset of because you were
doing two different things butstill equal a yin and yang
concept.
And then you mentioned training.
Do you have, like, maybe, a topthree things that you would

(04:21):
advise as you training someone,a realtor, something like that?
And then I had one that is noton this list, that has to do
with and I haven't fully figuredout how to articulate this, but
what more?
So, what do you think is goingto happen as time progresses?

(04:44):
Time is is going to happen astime progresses.
Time is never going to stop.
Therefore, evolution, if we'relucky, continues to do the same
thing, but will it surpass theabilities of realtors and that
industry as a?

Speaker 1 (04:58):
whole.
That's a great.
Does that make sense?
Really good, we need to breakthat down.
Okay, that's a huge topicbecause I'm with you.
We touched it a little bit, butobviously the mystery of the
future is intriguing, andespecially if, like an orange,
is the writings on the wall yeah, and many can't see that
writing on the wall, though.

Speaker 2 (05:19):
They're so blinders that it's just not even
something that they look.
They're too busy in theirbusiness, working in their
business, instead of on theirbusiness, being able to take
that bird's eye view.
Get perspective from theoutside.
Um, study your craft.
Many don't even study their owncraft.
Truly, it's like I wake up andI'm a lender and I do loans and

(05:40):
that's what I do, yeah, but uh,what is?
What advice are you giving inthis situation?
Well, I mean, it doesn't fit inthis bucket.
Well, no, no, no.
We're talking about lifesituation borrowers in front of
you.
They just spilled their guts ontheir goal, but their troubles
and hurdles, how are you goingto advise them?
Fha loan or whatever?

Speaker 3 (06:03):
It's like no, I've seen it?

Speaker 2 (06:07):
Yeah, you've, you've got to, you've got to build the
relationship.

Speaker 1 (06:09):
You've got to ask the question.
But be an expert too.
Like, for example, if like foran agent, if like when's a good
time to buy, I'm like, dude, ifyou're buying in Boulder,
boulder's the most valuable realestate in the United States If
you're buying in Maui, take aguess.
And then I would say, zoom outa little bit.
Look at the S&P, look at theDow.
Everything does this.
And I'm not saying the universeis expanding, but that's a
theory.
So what are the odds that theentire universe is expanding?

(06:30):
Our economy is expanding, right.
And then I would here's wherethe optimism comes in.
Everything is perfectlybalanced.
This whole world is designedfor us.
I can see this beauty, I cansmell this beauty, I can taste
this beauty, I'm laughing andI'm loving.
So I look around and say, guys,I wouldn't worry at all If I

(06:53):
had to make a prediction.
There's going to be a thousandtimes more opportunity tomorrow
than there was yesterday.
Go back a hundred years in SanAntonio and go, try to make any
money.

Speaker 2 (06:57):
There wasn't shit and , to your point, I've always
used it's almost literally anopposite explanation of, but it
means the same thing, like whenyou, um, when you run into
somebody and that somebody says,oh, you know that person.
Wow, the, the, uh, it'sshrinking, everything's
shrinking, like the world isshrinking.

(07:19):
Why?
Because I ran into, for example, I ran into shit.
We were in Europe once.
Where were we?
We were in gosh.
Where were we?
Where were we?
Where was that?
No, we weren't in Europe.
That was Spain.
We were in Barcelona, spain.

Speaker 1 (07:34):
That is Europe.
Okay, very good.

Speaker 2 (07:36):
Audience Mortgage lender Ran into somebody we knew
and it was like how is thateven possible?
This entire world, yeah, theworld is shrinking.
So that same concept is itreally shrinking or is it
growing around you?

Speaker 1 (07:54):
Or does the universe exist in your mind and you're
manifesting and all these peopleare popping up and you're
making it happen?

Speaker 2 (08:00):
Are we living in three different time loops?

Speaker 1 (08:04):
that we're in the fifth dimension right now.
No, seriously, Like dude,100000 percent.
We are not on the conveyor belt.

Speaker 2 (08:11):
This is totally side note, because my ADD is kicking
in, but do you ever see?
There's a series on Netflixcalled Dark.

Speaker 3 (08:18):
No, we haven't seen it.

Speaker 2 (08:19):
If you like deep and like mind blown of holy cow, how
they make that all tie together.

Speaker 3 (08:27):
That's, that's oh man dark okay but is it like dark
and no like?

Speaker 2 (08:33):
no, no, no, no, no, no, it's not dark.
It's dark in the sense of thisdark matter is what is found in
a certain place that allows youto venture into these three
different worlds.
But it's really the same world,just alternate universes, mind
blown.
Okay, we'll watch that.
Yeah, uh, I think it's, I don'tknow.

(08:55):
There's six seasons, sevenseasons.
It's in another language, butthey do the voiceover, so you
can't even tell nice such a goodshow.

Speaker 1 (09:04):
How about this Cause?
This is where I'm at now and,um, it's, this is a really deep
conversation.
It's perspective.
And then, what about divineintervention?

Speaker 2 (09:12):
Ooh, before, you do that and we're back.
We're back with another episodeof key factors podcast real
estate AF.
I'm your host, mark Jones,where the AF stands for and
finance, and we are back withpart two of a continuation with
some friends that we just didn'thave enough time and way too
much to talk about.
So, jt4, how are you doing?

Speaker 1 (09:34):
Man, yeah, incredible , how are you?

Speaker 2 (09:41):
So yesterday you guys had a panel, an event.
I want to know about that.
What was going on, what's thedeal with that?
And then we're going to getback into divine intervention
and all this.
Oh, absolutely Whoa.

Speaker 1 (09:53):
So what do you call this?
Per usual, we went ahead andhit a home run.
Okay, swam for the fences, likewe always do, yes, but I can't
take much credit we had.
In my opinion, if you're in theSan Antonio area, you could
comment we had living legends.
This was I don't know if I'veever even been in a real
mastermind, and I did 40 myselflast year.

(10:13):
Wow, we did 40, about 30, 40masterminds at least, maybe 50.
Sure, every Tuesday for a year,breakfast taco.

Speaker 2 (10:30):
Tell the folks what the concept of a mastermind is.

Speaker 1 (10:31):
I've spoken at one before, but tell us what the
idea of a mastermind.

Speaker 2 (10:33):
What was the concept of this mastermind and how you
fit into that?

Speaker 1 (10:33):
equation, yeah.
So going back to adding value,right, and then going further
deep into, like the agentattraction, like why am I going
to call you?
I can't just call you, I need areason to call.
So if I'm going to say hey orinvite you to something, right,
and so with agent attractionespecially, it's like just be
awesome, yeah, you attract, go,do more deals than them.
I promise you when you're legit, they're going to see that and

(10:56):
partner.
But so this mastermind wasbasically about six or seven
living legends in all differentshapes and sizes.
We had Dayton Schrader 500million a year.
This guy's 40 years.
In my opinion, he is kind oflike the best realtor in the
world in its own way.
Like he's done it longer, he'sgot tenure, he saved his money.
Yeah, he's the real deal.

(11:16):
Like I mean, if you know Dayton, he's kind of the top of the
top and his team is uniquebecause well, not because he
actually does it the way you'lleventually do it If you succeed,
right, you have a bunch ofpeople cleaning your fish.
You never you're not going toget another Mark Jones right,
cause he's gone in three months.
He's going to look at you andbe like letters of the heart.

(11:44):
Everything is done, timeblocked, simple.
He's got his first Friday,whatever.
He's got this.
It's just he runs a businessand he's, in my opinion, he got
me into the real estate coaching.
So I give Dayton credit forshattering my glass bubble,
because when I met him I didn'tknow people made millions of
dollars.
And then I'm like Dayton,you're not 10 foot tall and 400
pounds Like you're a guy, likenormal guy.

(12:06):
Yeah, and so for me again.
So, but we had Dayton, we hadScott.

Speaker 2 (12:10):
Now, before we move on, funny story about Dayton
trader.
Um, uh, shout out, julieStewart.
First day I got into thebusiness 2012, I called Julie
Stewart, who family friend, likea second mother growing up,
back in the day she worked forDayton.
She said hey, I'm going to getyou in a meeting with him.
You come in, talk to him andsee what happens.

(12:32):
So Dayton Trader was the firstrealtor I ever met with as a
loan officer and it wasliterally I walked into the
office, sat down in my suit andtie, et cetera, and he pitched
me the core and I was like, oh,this isn't this kind of stuff,
is it for me?

(12:52):
Yeah, fast forward.
It's like should I have orshould that?
I mean, I have zero regrets.
But that was literally my firstinteraction in real estate
lending was sitting in front ofDayton in his office.
Oh my God, this is how thisworks.

Speaker 1 (13:04):
Here's something that , like I would say, more
successful people understand,and this is why certain guys
send their children to certainschools and certain fraternities
your network is way moreimportant than anything.
And so for me, the core,especially now, of course, the
soft skills.
Dude, there's no secret sauce.
If somebody's selling you asecret sauce, I would say run,
dude.
Yeah, there's soft skills.

(13:25):
What do you do?
What do you say?
Sure, but not the how, it's thewho.
But with the core, you'replugging into a fraternity of
400 millionaires.
And right now, guess what?
I call my boy, ben, inNashville and say hey, ben, it's
your boy, jt Honeycutt.
Right, guess what?

(13:45):
Luxury cloud brokerage.
I need you to refer me a couplegangster that dude Like.
So right now we will have 20cities going off at once,
because I was in an organizationwhere I was paying hundreds of
thousands of dollars.
But guess what I have?
I've got everybody's cell phonein my pocket and they're my
boys and they're going tosupport me, Is that not?

Speaker 2 (14:00):
uh, precisely the deposits, deposits, deposits,
withdrawal.

Speaker 1 (14:04):
And then, yeah, 10 years later, we're withdrawing.
Isn't that crazy.
You went with Zipper and Yoda.
Dude, which dimension Is that?
Second or third?
Where were you?

Speaker 2 (14:15):
They're merging at the moment.

Speaker 3 (14:17):
Eclipse of the heart.

Speaker 2 (14:19):
Yeah, but I was actually.

Speaker 1 (14:21):
Dude, did you just say the eclipse of the heart?
Oh yeah, Bro.

Speaker 2 (14:28):
Ooh, that was deep Dude, did you just say the?

Speaker 3 (14:30):
eclipse.
Oh yeah Bro.
Oh, that was deep.
Jc cue the song, Just kiddingthere it is.

Speaker 2 (14:35):
That's it.
I'm so glad we got him a mic Metoo, oh wow, oh, the voice.

Speaker 3 (14:41):
Is that God?
Is that you?

Speaker 2 (14:45):
Is that Morgan Freeman?

Speaker 1 (14:49):
Calm down, Obi-Wan.
Back to the podcast.

Speaker 3 (14:52):
Focus, focus.
I was really, really impressedby the panel.
That's what excited me and Ithink that's what got a lot of
people in it.
But first of all Dayton, andthen we had Danny, charbel,
danny, I will say this IfCharbel's listening.

Speaker 1 (15:07):
Okay, so Danny's generally here's.
Okay.
So Dayton is like thejuggernaut, the titan.
Danny is almost every year thenumber one solo agent.
Here's his claim to fame.
Do you remember?
I think it was Local.
Yeah, okay, but he flies underthe radar Like there's no social
media.
But he flies under the radarthere's no social media Like a
Ben Kahn.
Yeah, Basically.
But dude, this guy, his itfactor.

(15:29):
You can't put your finger on it, he's just awesome.

Speaker 3 (15:32):
How many deals did he close in one year?
Check?

Speaker 1 (15:33):
this out 126?
.
Or 132.

Speaker 3 (15:36):
But check this out Wow.

Speaker 1 (15:37):
No Without a TC.

Speaker 2 (15:39):
Oh wow, no, it's never been done.
Okay, dude.

Speaker 3 (15:42):
Very efficient.

Speaker 2 (15:44):
Bro Hit a curtain.
A select market Is consistent.
I mean, there's so many thingsthat I'm sure he is.

Speaker 1 (15:50):
Well, here's the thing, though Like I love Danny,
people work with Danny becauseDanny's awesome.
You know, have you ever met anagent that's like I can't figure
it out and I'm like dudebecause you're never going to do
this Get out of here, you'rebusted up.
You're like go, nobody's goingto ever work with you.
You're 19.

Speaker 3 (16:06):
You got face tattoos.
You have potential, maybe, butI hate to be that guy.
No, I'm going to be honest withyou.
Go to Chick-fil-A.
Go find God.

Speaker 1 (16:17):
I'm just kidding, I'm just kidding, but like Well,
here's the thing, danny, Danny,if I've worked with Danny on
lending and let me tell you heloves to play it like cool, no,
danny's.
So on top of his stuff, likeyou know, I'll tell you, like a
lender, no news is good news.
I'll, my team will follow upwith you on Tuesday with an
email and I'm going to call youevery Friday just to give you
that second before the weekend.
Right, danny's calling Monday.

(16:37):
Wow making, I can't even shinewith you.
You're making me look bad, Ilook really good.
I know he was there last nightbecause you were there too, but
anyway, so dan scott, scott,maloof was there okay, he's been
on the podcast yeah, he's afriend, he's just good guy.

Speaker 3 (16:56):
Yeah, he's growing an empire well, I've only seen him
on social media and I've heardabout his.

Speaker 2 (17:00):
like you, he started as a club promoter.

Speaker 1 (17:06):
Yeah, he's being a plug.

Speaker 2 (17:07):
Basically and very good at it.

Speaker 3 (17:10):
I was very.
We don't know him but Danny andDayton we've known for years.

Speaker 2 (17:14):
Very low-key, very humble, very regimented.

Speaker 3 (17:18):
He dropped some nuggets and his systems and his
team, like he has.
His team is mind-blowing.
I mean a lot.
The panel and a lot of our youknow people that have been
successful years are like we gota lot of nuggets for him and
what I my favorite thing, if youdon't mind, I really I'm sure
that you-.

Speaker 1 (17:35):
You better not mind, I don't, I love this.

Speaker 2 (17:38):
He likes acronyms and everything His total talk time
was 33 minutes on the lastepisode.
We need to give you some more.
I'm joking Totally.
I pulled that right out of thinair.
I have no clue.

Speaker 1 (17:50):
It was actually 420 minutes.

Speaker 3 (17:53):
So I really liked maybe I'm the only one that
hasn't heard this, but I reallylike what he said about no
stands for next opportunity.

Speaker 2 (18:00):
Absolutely you know what opportunity.
Absolutely you know what.
He's got a lot of geniusacronyms that he pulled from his
mentors throughout.
What was it?
Fear yeah, he shared that onetoo, and he's got some.

Speaker 3 (18:12):
But no, I'm like, why didn't I think of that and make
that up?
But it still makes sense.
It's like no, it's like nextopportunity.
It was more than that.

Speaker 1 (18:18):
Let me more than that .
Let's highlight it because heneeds more than that.
So it's not that he just read abook.

Speaker 2 (18:22):
Well, I mean, we don't need to talk about him too
much.
I've had Scott on here before.
Dayton I'd love to have on here.
I don't know if he's a podcasttype person.
I'm friends with his wife,kendall, and she brought this
ENV or ENV title with a goodfriend, beffy.
We love that Beffy shout out.
We just met.

Speaker 1 (18:42):
Beffy, did you?
What a them.

Speaker 2 (18:43):
We just met Nafi.
What a stud.
We had dinner the other night.
What a stud.

Speaker 3 (18:45):
And then the last person was Miguel Herrera.
Very good you definitely don'tneed an explanation for that
Luxury top luxury agent Veryconsistent, classy, good manners
Bill.
Pipes, the national coach, andjust you know great people.

Speaker 2 (18:57):
Michael Valdez, ceo international and what was the
overall mastermind about?
Was it?
Most masterminds are there tokind of give you their secret
sauce exactly to uh, notnecessarily a pep rally, but it
has more substance than that.
Uh, is that what this was?

Speaker 3 (19:12):
oh yeah, it was digging deep.
It was from nine to five.
It was like all day mastermindswe almost had 100 attendees.
It was busted out dude, wow,but anyways here's what it was.

Speaker 1 (19:24):
So basically we did we didn't want to give them any
of the info up front, becauseyou want to have that candid,
the sizzle, the sizzle.
And so it was basicallywhatever you know, we did lead,
gen, referral, mindset andstructure.
And Dayton is all structure, sois Scott, and then the mindset,
and so these are things I loveto talk about too.
But mindset, and so these arethings I love to talk about too.
But agents, we're all here.
You're here to make the money,so that's how you get them in

(19:45):
the room is hey, how do I getleads, how do I close deals?
But acquisition.

Speaker 2 (19:50):
there's a reason why originators make what they make
and the, the, the skinners, makewhat they make.
It is not easy to go get, find,uncover, discover the business.

Speaker 1 (20:01):
But here's here's the million dollar question when
does the rubber meet the road?
Because if NAR says every year,70% fail the first year, 85%
fail the third year, I'm lookingat this community and saying,
guys, we have a real issue.
The issue isn't what to say,it's not the script.
The issue is is you wake up inthe morning and you don't call
anybody?
Right?
You have one job and you needto make noise from your head.

Speaker 3 (20:25):
Let's keep it that simple.

Speaker 1 (20:26):
If you're not doing that like bro.
I don't care what language youspeak, If you're an agent, if I
don't hear noise coming fromyour head, you ain't selling
houses, that is so don'tovercomplicate the way of
looking at it.

Speaker 2 (20:35):
That makes the most sense, and I've never heard it
put that if your mouth isn'tmoving, no.

Speaker 1 (20:41):
if you're not no, and if you're thinking about action
, reaction.
If you want your phone to ring,make some calls.
You want some emails, send someemails.
One of my first coaches told me.
He said JT, the fastest way todouble your business is to
double your conversion.
Right, and then so you get in.
This is where you get into therelationship game of hey.
And then a side note for the70% of agents that are going to
fail this year, or the 85% ofagents that are going to fail

(21:01):
within the next three years Ifyou're not doing anything and
you're spinning out, like thisis, you know, people are
spinning out.
They stop showing up to theoffice.
I'm running out of money.
My wife's not happy.
I'm going to have to go findanother job.
Hey guys, I'm taking a breakfrom social media for a year.
I know why you got it One calla day keeps the haters at bay.

Speaker 2 (21:25):
Start One call, just do one.
Today you got 24 hours.
Don't let that sunset withoutone person, because you are a
student of the game as well inthis.
What, would you say, is one ofthe reasons why most realtors
fail within that first yearrealtors fail within that first
year.
I mean, you pretty much justsaid it there and the idea of

(21:53):
you know what I'm going to shiftgears on that same question
here to all of the realtors,lenders that recently got in the
business and I'm talking lastthree years, four years concept
how important is it to haveboots on the ground, kind of
like you're talking about,versus just relying on this
social media video content,putting out a reel, etc plug,

(22:14):
your plug gen z.
Yeah, no, exactly.
No, it's true.
Time and time again, I'mputting out all this content and
putting out all this contentand I'm not getting anything.
Well, you have, this goes handin hand with this, but if you're
not doing this, this is justthere.

Speaker 1 (22:31):
Dude if you're, you could be posting the the the
greatest content in the world.
If your agents at my housedrinking a fricking martini and
their kids are in my pool,you're not selling their house.
So this is what I would say toeverybody here's the secret and
here's the Holy grail, and I'vegot a five minute video on this.
That was good.
And it's no it's the dream 100.
Here's what you do you have,here's what I would tell a brand

(22:51):
new agent and guys, this isworth its weight in gold.
You cannot argue this.
This is the Holy grail.
If you're a new agent, you haveone job and that job is to
create a certain amount ofrelationships, and I would say,
go for 50.
That's what Scott M saidyesterday.
He had the 51st dates Cause.
I said, well, he does referrals.
I said, well, what do you dowith your new agents?
He said I put them on 51stdates.

(23:12):
I'm like, bro, you connect them?
Well, no, they need to go outon dates.
So basically, here's what Iwould say to a new agent right,
you got to.
Basically, it's this simple Ifyou're a realtor, before you get
your license, let's do this.
If you're thinking aboutgetting your license, you need
to ask yourself this and there'sno amount of time whether it
takes you a year or 10 years.
This is it.
Do I have the ability, thedesire, the will to generate 25

(23:39):
to 50 relationships with peoplethat have the ability to buy and
sell real estate?

Speaker 3 (23:44):
It's kind of that simple.

Speaker 1 (23:45):
And then I would say if you're using common sense,
let's dissect that a little moreand just distill it Instead of
just identifying 25 or 50 people.
This is the dream 100, or theaccounts pyramid, which is a
funnel where we weed and feedAbsolutely.
It's that simple.

Speaker 2 (23:57):
I use the focus funnel concept but similar to
this, Yep and so-.

Speaker 1 (24:02):
The question is this if I do, I have what it takes to
build 25 to 50 relationshipswith high caliber people who are
influential, who will eitherwork with me or refer me.
So when I wake up on Januaryone, I know that I have hundreds
of people in this situation.
But what happens with this?
So here's the question to theagent If you're not out
generating these 25, 50, ifyou're, if you're posting to

(24:25):
social media, I'm going to sayyou're probably done, unless
you're super hot.
Then you might get a deal fromsome dude who wants to marry you
and I'll buy a house Cause he'snot going to.
I'd rather walk around, I'drather walk through a house with
you than him.
But I think the social media isalmost all smoke and mirrors.
And here's why because I I'm ina group of people where 80% of
everybody makes over sevenfigures a year and nobody does

(24:45):
and.

Speaker 2 (24:45):
I'm going to do it, and here's why, Because again,
82% of all deals.
Does anybody.
Does anyone prompt the questionto those people?
Could you imagine what yournumbers would look like if you
did Right?

Speaker 3 (24:57):
Well, miguel does the videos, which I was surprised
because I thought he wouldn't dothat, you know, because I don't
follow him as much, but now Ido, so he does it.
But I don't follow him as much,but now I do, so he does it.
But I think that there is proof.
In social media, we have somefriends that do it as well, and
they get a lot of deals.
That's all they get.

Speaker 1 (25:11):
But let's dissect this for people, because they're
smoking mirrors.

Speaker 2 (25:13):
So I will agree with you, but those are anomalies.

Speaker 3 (25:17):
Yes.

Speaker 1 (25:22):
They're typically the first of their kind in whatever
genre.
Within that, let's keep it real.
Who right now in San Antonio ismaking money off the internet?
Like, let's just go at a namedrop?
I know a couple or one or twostrictly off the internet.

Speaker 3 (25:31):
Can we say Austin Kristen?

Speaker 1 (25:32):
Smith.
Okay, she's a TikTok superstar.
She works with me.
She does about one or two dealsa month from TikTok.
She's the only agent I've evermet that does deals from TikTok.
Yep Number two, and I'm goingto go ahead and give mega kudos
to Will and Eli Mile HighPopping Brothers in Denver.
They went a mile deep.
They did every value add videoin Denver.
How much does it snow?
Best schools?
Literally you cannot search avideo.

(25:53):
But guess what?
They did it three years ago.
They did almost 300 videos anddude not now because I'm not
going to well, he just made apost.
Dude, they're at 8 million GCIWhoa, whoa.
And he bought a Lambo when hiswife was giving birth in the
hospital.
I swear to God he wasn't I waslike, bro, you're just your
wife's having a baby and you'repicking up your Lambo with Ninja

(26:13):
.

Speaker 2 (26:14):
Turtle Green Breakfast.
Funny story back in the daywhen we were having Peyton, I
bought a Range Rover in theWhile she was crowding.
She's helping me.
I mean it was the day before wewere already in the hospital.
They admitted us, but yes,You'll get along then.

Speaker 3 (26:32):
And then I would say in Austin, I would say Kimora,
do you know her?

Speaker 1 (26:38):
Kimora Kimora, Number one Sotheby's agent in the
world, and I know the guy whoshoots her videos.
He actually he does.
He gets the best compositionsyou got to look her up.
But here's the thing aboutvideo.
Let's go on here.
So here's the thing about videothat I've realized for me, like
, think about this If you'reworking, it's all about
conversion, right?
So when I get like, even withLPT, when I'm attracting, you

(27:04):
know, that house, it's not worth20M, but it could be.

Speaker 2 (27:07):
Matter of fact, where can I find?
Do you have a YouTube channel Iwant to show our listeners?
No, pull it up.
Go to Facebook or Instagram.
It's.

Speaker 1 (27:12):
Gangster Guys, let's go.
But here's what I'm saying,mark.
Think about this your videosare fantastic.
Think about this, mark, if youhad 20,000 or whatever, or your
database, if you started sendingvalue add videos of eye candy,
you are 100% going to get calls.
But more important than thecall from a stranger is the
conversion of the referral.

Speaker 2 (27:34):
Which one of these am I going to throw up?
Which one A little quick aquick clip for us.

Speaker 1 (27:39):
Okay, hold up, hold up.
That one got me, that's just me, that's just me.
Who's sexier?
Than that, did you like how Icomposed that?
And that's our backyard.
Look at this.
Am I ever gonna buy a home?
I wouldn't say, this is the one.
Yeah, this is.
This is just a quick littlehome ownership.
Dude.
Are you trying to read, bro?
Dude, I got girls texting meright now.

Speaker 2 (28:00):
They're gonna hold my wallet I was like no, this is
we're talking.
We're talking the idea.
Real quick scroll down, do theone to the left, right there,
when, uh, when a client requestsmore, I was like no, this is
the question.

Speaker 1 (28:07):
We're talking the idea.
No, no, no, real quick Scrolldown.
Do the one to the left, rightthere when a client requests
more information about aneighborhood.

Speaker 3 (28:11):
Yes, have a dream that came true?
This definitely would be it.

Speaker 1 (28:17):
It's unreal.
That's the guest house.
We call those the Ohanas.

Speaker 3 (28:19):
The paradise world.
Every night, our families havea sunset we're going to see.
Tonight.
It's levels to the game,brother.
What colors are we going to seeNight?
Our favorite thing to do is tosit out and watch the stars.
There's no light pollution soyou can see like tons of stars
the Milky.

Speaker 1 (28:34):
Way.
The Big Dipper, the LittleDipper, Everything's so easy to
identify Easy.

Speaker 3 (28:38):
One night you can see five shooting stars.

Speaker 1 (28:43):
You know what your wishes come true.

Speaker 3 (28:45):
Thank you.

Speaker 1 (28:46):
The majority of the properties in Laniapoko are
acreage home sites.
There's definitely something tobe said.
That's two and a half acres offthe grid, 30 orange trees,
apples, bananas, and there's theshower.
You don't dress in Maui, yourun around like a little.

Speaker 2 (29:01):
And I hope the folks kind of get why I mean look at
that.
You got the mountains in theback.
You didn't even get to see theocean.
Dude, this.
This is literally one of thebest neighborhoods in the world.
It is, I mean, but it but moreso could care less about the
neighborhood, agree?
In this conversation, I'mtrying to showcase the fact that
you're not being like everyoneelse, in the sense that it's not

(29:24):
your phone sitting here talkingto the camera with the words,
etc.
Even the podcast clips that Iput out from this, they're just
clips from what we talked about.

Speaker 1 (29:34):
I'm not happy with how you posted that, oh man.

Speaker 2 (29:37):
It's getting some fire right now.
Go ahead, go.
We will talk about that.

Speaker 3 (29:40):
I'm back Because I want to say something to your
response.
I got great.

Speaker 2 (29:43):
DMs, by the way from that.
I got great PMs by the way fromthat.
But the idea of we've got, as anormal consumer these days, six
seconds, eight seconds, to payattention.
You guys are encompassingangles, you're giving aperture,
you're giving perspective,you're painting a picture.
More so than a picture, you'regiving the story.

Speaker 1 (30:02):
We're telling a story , and we're telling the story
that you want to hear about thelifestyle which is going to get
you.
That's exactly right.

Speaker 3 (30:08):
That's so nice to hear because that's something
that, like you know, I think alot of times when you're on
social media and you seeeverything, I think people it's
okay to get inspiration fromeveryone, but I think eventually
people just start copying itand when you see one thing, it's
like, okay, I've seen everyreal estate, five places to live
.
But to add creativity, to addsomething that's different, but

(30:28):
how to stand out from thecompetition too.

Speaker 2 (30:29):
I will go as far as to say folks out there, you're
welcome.

Speaker 3 (30:32):
I mean real, recognize real.

Speaker 2 (30:33):
Thank you, the idea behind what she's talking about
here.
We're not knocking it.
If you are just starting out inthe social media content
creation, yes, the best way togo about it is to see what
others are doing, maybeduplicate it to your best
abilities, Because your pool,that people are swimming in

(30:54):
there, that you're fishing in,is not the same pool as
everybody else's.
Now, mind you, at a certainpoint you got to evolve, and
that's kind of what this all isencompassing is the evolution of
you or your business, yourcareer, et cetera.

Speaker 1 (31:10):
Think about this too.
You got to be it before you seeit.
It's not fake.
Until you make it so, presentyourself to the world.
Like you said earlier, withvideo you control the narrative,
or no?
Guilty by association is whatyou do, so with us it's.
I don't need to say anything.
I'm guilty by associationbecause let's be real, man Ain't
nobody in San Antonio and Mauiright now doing what I'm doing.
That's right and that's okay,because the picture we're

(31:32):
painting is we are luxury.
Like you said, what do I do?
I'm a luxury agent.
I'm just a 17 year loan officerwho just transitioned to real
estate.
So I am a loan officerfull-blooded.
But I'm also probably one ofthe best agents you've ever met.
Just because I'm not in bestexperience, not best, I hate to
use that word.
I'm a very experienced agentbecause I've had over 10,000

(31:54):
applications.
I've helped you.
We know this.
We've troubleshooted so manyfiles.
You could throw any scenario atMark Jones and he's got a 99%
chance he's going to.
He'll know like okay, here'swhat we got to do.

Speaker 2 (32:05):
It was up until 3 am last night trying to figure one
out and I did.

Speaker 1 (32:08):
You're exactly correct.
Yes, but that's why, like youtold Tabby, you said this is
just what we do.
It's like if you're the guy whodoes that, you don't need to
know this.
And I know what's his name waslike on the internet about the
quarterback.
Since I 17-year loan officer, Ibelieve that LO is the
quarterback because here's theway I would look at it.
To what's his name?
Alan Corona.
Real quick, he's my boy, alan.

(32:29):
You got the deal and that'sgreat.
How many times have I gone toclosing with a new build and an
agent never showed up?
I can tell you this If Markdoesn't show up for 30 days, you
don't have a house.
Mark's actually buying thehouse.
So you could say you're thequarterback, but Mark is
actually the guy bringing themoney.
Everything revolves around themoney.
So, yes, you originated thedeal.
But let me tell you, if Markand JT were out there trying to

(32:50):
originate the deal, you wouldn'thave any Well put it this way,
or not you anybody?

Speaker 2 (32:56):
because you don't want us changing them.
So I am co-founder of a companycalled ReviewMyMortgagecom
where we started years agoattracting consumers directly.
How, with education, giving itto them?
Here you want to self-diagnose,do it yourself.
You don't need me right now.
We've plugged in all theprograms, we've plugged in all
of the guidelines, that concept,and put it in an easy to digest

(33:17):
for a consumer, into adashboard that they can have,
save, et cetera.
So to your point, because Ilive in a household where my
wife is a realtor as well.
So yeah there are deals that weare not needed in.
Those are called cash deals,which that makes up how much of
the market?

Speaker 1 (33:35):
Yeah.

Speaker 2 (33:35):
Just to find out what .

Speaker 3 (33:37):
Depends on where you live too.

Speaker 1 (33:38):
Yeah, that's very.
It's very low or geographical.

Speaker 3 (33:42):
It's common in what, how many.

Speaker 1 (33:45):
I'm probably here because of the nationals.

Speaker 2 (33:47):
Yeah, in 2023 were purchased in cash.

Speaker 1 (33:55):
But the way I look at it is, you've got 100,000
moving parts 2019, before thepandemic.

Speaker 2 (34:01):
Let's just compare this just to see, because I
would go as far as to say it'snot as many as they're being
financed, okay.
So 33% in 2019 and 29,.
I mean, yes, it's a lot, blessyou, bless you, it's a lot, but

(34:21):
70% is more, yeah, and those 70%of those are being financed.
30% of the time.
You don't need a loan officerat all.
And back to your point of ifloan officers started attracting
consumers, would we still needthe realtor?
Absolutely we would, because wecan't open the doors, we can't
guide the customers.
Nor do I want to really adviseyou on the real estate side of

(34:44):
things.
If I have to to help a realtorout or help a scenario out or a
situation out, I absolutely havethe ability to, just like you
do with the experience that wehave.
We've been in every damnsituation out there.
Um, but let me go ahead realquick.

Speaker 1 (35:00):
Here's an example 17 years of loans.
You work your tail off, youhave to show up, you have to
work or or you don't have a loan.
Yeah, I got my first listing inFlorida.
It was a condo in FortLauderdale.
I did nothing.
I literally.
I got a referral for thephotographer.
I got a referral for the TC andyou know what I told the TC?
I don't touch anything.

(35:21):
Here's my password Dude, I didnothing.
Dude, I did nothing.

Speaker 3 (35:26):
Zero.

Speaker 1 (35:26):
No, I got a call and the girl said, hey, I've got a
buyer.
And I said, okay, what do youwant to do?
And we did it and I got fullprice.
And, dude, I'm shocked becauseI don't live there.
So, anyway, but the dealhappened like this.
I did nothing.
So, coming from the mortgageworld, I had to go to work on
Monday or there was no money Inthe real estate world.
My phone rang 10 seconds later.
I made a call, went live twodays later, done Two weeks later

(35:49):
.
Check.
I'm like, guys, this is nothinglike the mortgage world.
The mortgage world, people aredrinking martinis for lunch,
smoking, suicidal, hanging offthe bridge at night Like dude.

Speaker 3 (35:58):
am I going to let go?

Speaker 1 (35:58):
tonight.
I'm joking, but dude, you knowthe mortgage industry will chew
you up.
He's joking kinda Not really.
He's joking kind of not really.
Who's the best bank in SanAntonio for real banks?
Who's the favorite bank?

Speaker 2 (36:09):
It's USAA, USAA yeah.

Speaker 1 (36:09):
They're the worst mortgage company in the world,
absolutely.
Usaa is the best financecompany in San Antonio and they
can't figure out how to close awet paper bag.
Dude, come on now, and thenI'll say, tamir, you might not
want to get into mortgage either, because Gary failed.
Yeah, all right, and Jerry cando anything and not- Keller
Mortgage.

Speaker 3 (36:28):
What happened?

Speaker 1 (36:28):
to Keller Mortgage.
I know Dude.
I got kicked out of an officewhen you blocked that, but let's
not focus on that, okay, yeahlet's not focus.
Yeah, let's get out of thatOkay.

Speaker 2 (36:33):
So as the host, I'm going to bring this back, so
we've already talked Back thatthing up.
Yeah, so, mastermind that youguys went to, we want to go into
transition from lender torecruiter.
Yes, what was that like?
I mean, obviously we know whyyou made the decision.

(36:53):
Yep, what was the transitionlike?

Speaker 1 (36:56):
It's interesting.
So and I want to bring all thistogether Maui LPT, because
that's the story too.
So agent attraction to me isidentical as a loan officer
there's.
It's the same thing, and thisis why, when I saw the
opportunity for LPT Realty withRobert Palmer Right Sitting on
my line 12 at night.

Speaker 2 (37:15):
Give us the basics first Cause.
When you say it is, I know whatyou mean.

Speaker 1 (37:18):
Yeah.

Speaker 2 (37:18):
But break that little piece down, unpack it which?

Speaker 1 (37:22):
piece.

Speaker 2 (37:22):
Not like put it in the drawers, but like throw it
all on the bed right now.

Speaker 1 (37:25):
Which one?

Speaker 2 (37:26):
The idea of being a loan officer and attracting
agents is now kind of the samephilosophy, same concepts I do,
the same traits and needlemoving activities, but now I'm
going to do it in this sense.

Speaker 1 (37:37):
So it's like this.
It's like in mortgage, you getpaid commissions and in, in, in,
in real estate and insurance,you get residuals.
Yep.
So here's the job.
You identify the target, whichis you know the best agents in
the world, which is what goodLLs do.
You obviously prospect themmail, call, visit email, social
media, build a relationship.
But recruiting versus being alender, the only real difference

(37:58):
is when I actually quoteunquote capture, I have no
fulfillment or attendance.
So when you get an agent,you're working, oh, I'll take
your call, I'll do this, I'llbend over backwards.
So when that agent calls you,you got to perform.
Yeah, and I've performed at ahigh level and you know what she
likes outside of me is money,and you know how to make more.
When you're a lender or arealtor, you got to go faster.

(38:20):
That's right.
So after running full speed for17 years making loot to me, I'm
like, okay, I love this, butI'm getting older and you got to
find a better way.
And well, and I was at peacewith.
Here's the thing, guys, ifyou've never, I've never felt
this.
For the first time in my life,I found my why, which is light
at the end of the tunnel.
I've never been this motivated,and here's why because, as a

(38:41):
lender, a realtor, there's no,there's no light at the end of
the tunnel.

Speaker 2 (38:54):
It's like dude.
This is the definition ofinsanity.
Well, you're on the money,because once I think I was in my
seventh year, eighth year, andI started toying around with the
idea of becoming a branchmanager because I always saw man
, I'm really good at this.
I've built a team.
We are closing some volume, butI would go home and talk to my
wife and say man, but I don'twant to do loans my whole life,
in the sense that I could growthis bad-ass team.
But if I decide to hang it upfor a little while, there's I am

(39:18):
the business, so to speak.
I am the one that goes out toget it.
So as a mortgage loan officer,as a realtor, there is no
residual just like you mentioned, the residual could be for you.

Speaker 1 (39:28):
You've got a branch, you've got 10 LOs, and that's
what made me start a company.
There you go.

Speaker 2 (39:32):
That was my transition Correct Now, mind you
, when you first do somethinglike that, you don't make any
money.

Speaker 1 (39:38):
Yeah, you don't make any money.
The real money is out there.

Speaker 3 (39:41):
Yes, let me elaborate a little bit on the money, just
so I don't sound like I'm amoney hungry person, because I
want to explain.

Speaker 1 (39:47):
It's not about no, it's common sense.
The squirrel is smart enough toscore eight points.

Speaker 2 (39:51):
She's not a hog, she's just a pig.
Okay.

Speaker 3 (39:55):
The money side of thing.
It's like you know I alwayslike.
A lot of times people are likethe love for money is evil, but
for me and for us it's, I think,the lack of money is evil.

Speaker 2 (40:03):
Because you'll do evil shit if you don't have it.
That's exactly right For us.

Speaker 3 (40:07):
It's not about money to buy nice things, buy nice
houses, travel the world yes,those are nice.
For me, the money is thefreedom, the security and it's
the legacy for our family andour friends.
We're not doing this to getrich just for ourselves.
We're doing it because we wantto give back and, most
importantly, we want to havegreat things for our family, for
my grandchildren, for ourgreat-grandchildren.
I mean, we're thinking beyondus Think about this.

Speaker 1 (40:28):
We live in a society.

Speaker 2 (40:30):
I'll put it this way you ever seen a depressed person
on a dolphin?
It costs money to ride adolphin.
I'm just saying.

Speaker 3 (40:40):
I actually have.

Speaker 1 (40:42):
Oh, we've been held on that sucker Money can't buy
you love, but it sure as heckcan rent it for a while.

Speaker 3 (40:53):
I just wanted to elaborate on that.

Speaker 1 (40:55):
But no, let's dive into like the Napoleon Hill
stuff.
Like poverty is like a disease.
It's literally like if we'rehaving a conversation about oh,
we can't talk about money, I'dsay guys, squirrels are smart
enough to store an acorn to getthrough the winter.
You are a man, you are God'sson, you are the epitome of the
universe, you are the universein its totality.
No homeless fish.

(41:16):
There's no homeless deer.
The, the, the flower doesn'thave to figure out how to be a
flower, why we all work, theflowers are just flowers, okay,
and so for me, I look around andI'm like dude, this is obvious.
It's just a game, yeah, and theKPI is money.
So if like think about value,let me blow your mind, cause I
had an epiphany the other dayabout this.
All kind of revolves aroundlove, procreation and survival.

(41:39):
So what moves the needle for aman?
If you think you're going to goon a date Friday night, you
might go to work Monday to getsome money.
I worked as a constructionworker and in my brain I just
knew that she was out theresomewhere, yeah, and I was just
going to be ready to go.
And so check this out.
Women are attracted to power andit could be as simple.
As you're a big guy, girls likebig guys for a reason because

(42:00):
they strike you as more powerfulin a way.
Sure, but God made man equal.
Your brain is way more powerfulthan any physical man.
You know this.
The guys who are running theworld are not strong, they're
old men.
But think about this which way?

Speaker 2 (42:13):
do I go?
Where's the exit of the stage?
Sorry, sorry.

Speaker 1 (42:18):
Right.
But think about this.
So the universe, God, whateveryou say, you have faith, it
rewards men through helpingother men.
Think about this, because ifyou can add value to society,
you actually get paid.
You're one good idea.
Away from being a billionaire,Imagine a guy who can.
So the way it works is butthink about this with money,
money is power.
Women like rich guys for areason, and I dude, I do too.

(42:41):
I can't lie.
I love hanging out with Robertthe jet, the dude, 10,000 year
old, socky, Like I don't.
It's not a big deal to me, Likeonce you've been to good
restaurants and had a nice house, it's a box.
Once you've had a nice car.

Speaker 2 (42:52):
But I think that the issue and and and let's call it
a topic is more so.
Folks believe that the wealthyor the rich got there on a whim,
because you're now meeting themin their current skin, but all
of the skins that they've shedto get to where they are.
That's the person that you wantto hear about, know about,

(43:14):
because I believe money onlymagnifies who you already are.
So I guarantee the person thatyou're talking about was a
pretty cool genius person beforehe had money.
He was just very high workethic, he had a why and a
passion, had a plan, et cetera.

(43:36):
That kind of stuff, right.

Speaker 1 (43:38):
So, yeah, well, you get what you want.
If you're playing video gamesall day and sit in your mom's
basement, you reap what you sowaction reaction.
So here's my thing.
I was looking for it.
You're not.
Have you ever heard like theuniverse will give you a man
what he's looking for?
I was looking for her and I waslooking for that and, go figure
, we found it.
But let's talk about money forone second.
I want to blow people's minds.

(43:58):
You have issues with money, oryou, for some reason, you don't
think you'd have it.
Let me ask you this how much isa dollar worth?

Speaker 2 (44:05):
What somebody's willing to trade for it Okay.

Speaker 1 (44:08):
Well, it's subjective , but how about this?

Speaker 2 (44:09):
It's definitely not a double cheeseburger anymore.
Yeah.

Speaker 1 (44:13):
But what about this?
What if that dollar is actuallya million dollars or a billion?
Here's why Because that dollarcould be spent every day, every
minute, for the rest of theworld.
So when people say we're 40, 60trillion in debt, I'm like you
don't understand money.
It's not real, first of all.
And then it's like this this islike the universe expands.
This expands.
Guess what?
It's just a number, so peoplecan't wrap their mind around.
It's just a number, but thehouse is a house.

(44:34):
The house is always going to beworth what the house is worth,
but the price tag is actuallyjust a number.
So think about this.
Here's I'm going to blow yourmind If people haven't heard
this story.
Blow your mind if peoplehaven't heard this story.
There's a guy who's driving intotown and he needs to get a
hotel room.
Have you heard this?
No, it's going to blow yourmind.
This is like how banks do itand this is how we eliminate
debt, and this is why there'snothing to worry about at all,

(44:57):
and this should motivate certainpeople, and this is why the
rising tide raises all ships andthis is why business,
partnerships and things worktogether.
So basically, guy drives intotown, gets a hotel.
The hotel owner says okay, it'sa hundred bucks a night, but if
you decide you don't like theroom, you can leave in two hours
and I'll give you all yourmoney back.
Okay, you're tracking, simple,what kind of hotel is this?

(45:18):
It's a motel from a scary movie,Rob Zombie.

Speaker 2 (45:20):
Okay, gotcha, gotcha.

Speaker 1 (45:30):
Motel, All right.
So the guy goes in, he givesthe a hundred dollars to the
owner.
Well, the owner gets on thephone and he owes his.
He owes his friend a hundreddollars, who?
So he pays his friend a hundreddollars for the you know, the
photography work he did.
Now the photographer owed thecamera shop a hundred dollars
for the lens rental, so he paysthe lens rental guy back, Right,
and then the lens rental guyhad to pay for his daughter's
wedding.
Thing was a hundred bucks.
The guy who put on thedaughter's wedding had a bill

(45:54):
with the motel owner and so hepaid them a motel owner his
hundred dollars that he owed himfrom last weekend Cause he, he
had an event.
So here's what just happened.
This guy came into town, he gotthe hotel room hour and a half
in.
He's like dude, my wife's upset, I got to go.
He gives him the hundreddollars back.
What just happened?
One, two, three, four, five,zero dollars.
Yeah, Where'd the hundreddollars go?

(46:15):
And nobody owes anybodyanything, yeah, yeah, it's
pretty trippy, right.
That makes.
This is why certain communitieslet me tell you right now, if
you want to really, really ballout, start doing business with
me and I start doing businesswith you and keep it moving.
It's currency, it's the water.
The banks are on the shores.
Dude, Robert Palmer.
He spent $150 million onmarketing to become a

(46:36):
billionaire.
He's spending.
You know our.
You know we are the.
We purchase more Zillow leadsthan anybody in the world as a
company.
Yeah, Okay, the first month hebought over 500,000.
It's under Larry the Bird, oneof our mascots.

Speaker 2 (46:49):
I need to talk to him about review my mortgage so he
can diversify.

Speaker 1 (46:51):
Everybody wants to talk to RP because he's got the
Midas touch, yeah, and with himit almost feels like he's taking
candy from a baby, because heknows, he knows, he knows like
he can do it.
And then here, think about thisIf you're in the room with the
CEO of Zillow, if you're in theroom with Gary and all these
guys and you're like dude, I'mpretty sure I'm okay Because

(47:12):
you're backtracking, trying tolike figure out what we did,
yeah.
But so with the money, I liketo look at it like it's a dollar
is infinite and if you keep itmoving this is the secret and I
don't like so.
I grew up in a certaincommunity.
That's a great conceptCirculation.
You have to keep it moving.

(47:33):
So this is the magic, and I sawa video on YouTube where the
guy called it angels.
Dollars are angels.
So when angels come into yourlife, you got to give angels out
, go, tip the waiter and thisall like reciprocity, givers
gain.
You're a dad, I can tell youright now, in general, because
women have that, you know, oncea month, dads are usually the
happiest person in the house andyou know why.
And we get nothing.
We don't even get the big pieceof chicken, but you know what I
get.
You know what I get?

(47:54):
I get the satisfaction ofhaving a cave in food, and
that's everything for me.
My children are safe, they'resleeping sound Cause they know
dad's home, they the doordoesn't need to be locked,
they've got shelter, they'rewarm and that's it, and anything
outside of that's icing on thecake.
But once you secure that right,and then this is where
lifestyle and residual kicks in.

(48:14):
So for me I joke around I wouldrather live in a single wide
trailer in West Virginia with adime piece than a 20 M in
Boulder with some B who doesn'trespect me.
Right, that would be a prison.
Yeah, dude, oh, absolutely.
I didn't know I was a tent guy,but if she was in the tent I'm
like you know, I think I'm atent guy.
You know I don't have a tent,but I don't, right, but you guys

(48:36):
?
So let's go back to the money.
So, with residual, if you're anagent light at the end of the
tunnel, I don't care if you'remaking a ton of money or
struggling.
Here's what we need to do asparents we need to figure out a
way to make sure that there'sapples for our kids.
That means you plant seeds.
So for me, when I like withresidual.
I look at it like this If wecan get you to 5K a month, ass,

(49:05):
yeah, yeah.
But you know 20% traditionallyis about 5K.
So every time I make 5K inresidual, that's like okay.
1 million, 2 million, 3 million, and I'm like okay, so my
company is going to pay for myfive $7 million home.
That's going to be worth twiceas true no brainer?

Speaker 2 (49:25):
Would you go as far as to say, because I know
exactly what you're getting atand what you're going through
and going to with this.
Do you think that most in ourscenario and we're talking about
real estate professionals as awhole um, forget or don't know
how to reverse engineer intowhat you're talking about?

Speaker 1 (49:46):
What do you mean, like how to figure out how to
make the money?

Speaker 2 (49:48):
Correct In the sense that, okay, I get the concept of
this dollar not meaning as muchor as much as I want it to be,
but how do I get to the dollarpart of it?
The needle moving activities,the idea of, okay, if I have to

(50:09):
close 10 deals in a month, howmany calls do I have to make?
How many people do I have totalk?

Speaker 1 (50:14):
This is too mathematical andtoo linear.
This is the million dollarquestion that nobody can figure
out.
And this is why I'm jokingaround and I'm picking on Barry,
it's because of that mustache.
You remember Super Troopers?
Are we doing mustaches rightnow?
That's awesome.
How'd you get to 200,000 ages?
That's a secret.
He won't tell you.
You put a quarter in themachine.

Speaker 2 (50:33):
JC, does that look like spit to you?
Fuck it.
Someone said mustache right onthe podcast.

Speaker 1 (50:43):
Oh man, that reminds me of the sticker in Maui.
I'm not going to say that.

Speaker 2 (50:47):
What's our time at JC ?

Speaker 3 (50:48):
Yeah, let's focus.

Speaker 1 (50:52):
We are 40 minutes away from one hour.

Speaker 2 (50:53):
I mean 40 seconds.
Okay, good deal.

Speaker 1 (50:55):
How much time do we have we got?

Speaker 2 (50:57):
another 15, 20 minutes Okay perfect, perfect.

Speaker 1 (50:59):
So the million dollar question and this is again,
it's not the how, it's the who.
Why do I get up in the morningand sometimes do stuff?
And I'm going to go back tothis like, let's go back to like
school, where psychology thethe number one, you're, you're
the strongest to survive.
If you were hanging off abridge and you've never going to
pull up, you might pull up andlive like there's, you know,

(51:20):
like the guy on the thing thatsuperhuman strength when you
need it or mom, but remember theguy on the van and he went for
five minutes and he broke hisarms, but he never let go and
died.
I'm like dude I might've let go,I don't know.
But he didn't, and so you'regoing to be the strongest to
survive and that's why, whenyour back's against the wall or
you hit rock bottom, you'll beokay because you'll persevere
Correct.
Number two is procreation, andI know a lot and I'll tell you

(51:43):
right now.
Most men are in it for onereason.
Yeah, the reason I have a yachtand a mansion is because of her
.
Yeah, I don't give a shit aboutboats and helicopters.
I don't even like.
I like to travel, but, dude,I'm a giver.
Yeah, I don't know what youknow?
No, men are givers.
And then you know this, we'reproviders and protectors.
So for me, this is where I step,this is where I draft.
Most of my happiness is becauseI get that simple, but this is

(52:06):
what moves the needle for a lotof people.
So, like Bill Pipe saidyesterday, he's trying to get
all these guys to a millionbucks.
He's got maybe 50 students thatare kids, guys, kids that he's
got that are making a million,and he's like you've got a
million dollar life, you've gota million dollar wife, you've
got a million dollar home andfour or five million a year.
Like this is legit.
He's one of the best, and a lotof people, especially Tabby.

(52:28):
They think it's cringy and I'mlike but Tabby, no, it's not.

Speaker 2 (52:40):
Well, it's cringy to the ear.
That is that is the ear that isnot ready to hear something
like this, maybe in their career.
But the ones that are goingokay, I'm ready, like I'm
looking for the.
They want to hear the truth,the straight talk.

Speaker 3 (52:51):
I know it's the truth for sure.

Speaker 1 (52:54):
It goes back to this.
It goes back to procreation.
Let's do this.
We're in a village with 10Indians and Napoleon Hill
expands on this stuff.
Is that okay or no?
You don't have to.
I get the concept.
Yeah, I get the concept yeah, ifI can outperform you, if I'm
funnier, stronger, I get thepick of the litter I have a
healthier chance of having ahealthier child.
Sure, right, if there's theother girls, down syndrome, you
might have a good kid.
I'm joking, you're right.

(53:15):
I'm trying to make contrast sopeople understand that this is
what makes the world go round,because the guilt goes back to
the KPI of adding value.
If I can add value and make theworld a better place, right
then women are attracted to me,and so I actually believe, for
young men especially, that's thegame.
But that's why you make yourcalls Correct and then, when
you're 40, you're done doingloans and you own the company

(53:36):
because now you're smarter,you're wiser, you're planting
seeds, but anyway what's thepath to the residual?
You the path to the residual forthis.

Speaker 2 (53:44):
So this is for you and your yeah, so here's the.

Speaker 1 (53:47):
Here's the way you exercise this Co-host today.
Besides this Co-host today, I'mso sorry.

Speaker 3 (53:51):
Am I stepping on your head?
No, no, no, no, you're right,we want this to be awesome.

Speaker 1 (53:55):
Yes, and I want to clarify a couple of things, like
with the LPT, before we leave,and Aperture a couple of things,
because we never we had so muchfun like we were spinning so
the needle moving activity forme, the road, and this is the
million dollar question, andthis is why I said you need to
figure out, like, for me it'slike this If you know you're
going to go to Maui in a week ortwo, you're making calls,

(54:21):
you're good, you already checkedout.
It's because you're lookingforward to something Correct.
So, like, right now I'm lookingforward to buying an 80 foot
sunroof catamaran, I'm looking,we're shopping, but even more so
it's the freedom and peace ofmind.
And so if you're an agent andyou're not and I would even say
you got to timing is everythingevery time, people don't
understand this.
But if we're again having anadult conversation about real

(54:43):
stuff, if you're in SiliconValley and you're an investor,
who are you investing in?
Are you going to invest in acompany that's going bananas,
bananas, that's a startup thathas no debt, that's broke every
record in the world, growing 500times faster than any companies
ever imagined?
And we've got guys at Derrickor Keller real EXP.
They're looking at us like, oh,whatever, whatever.
And I'm like dude, I'm earningpre IPO stock of the most viral

(55:04):
real estate brokerage in theworld and you don't.
I mean you can say what you want, but you're not right.
This is what leverage is.
You get in at 80 cents and yousell at 160, like Jean Frederick
, for 300 M.
He didn't sell, but you knowwhat I mean.
So for me, 17 years of doingdeals at a high level, no light
at the end of the tunnel.
I'm now at a different point inlife where I want more, but I

(55:24):
want to use leverage, and I also.
And so timing MLM is likewinning the lottery.
It doesn't work.
I've never been a fan, butthat's what RevShare is.
It is what it is.
I don't like to call itrecruiting.
It's attracting, but it'srecruiting.
If you own a brokerage, yournumber one job is to recruit,
because if you don't, you don'thave a brokerage.
That's it.
That's true, gary knows that,but the average agent and we're

(55:47):
talking about the percent ofagents who are probably treading
water, who don't understand thegame JC, come to me for a few
seconds.

Speaker 2 (55:55):
Yeah, there you go.
That's it.
That's all the coverage.

Speaker 1 (55:57):
Here's what I would say, though I think, like in
nature, like when you like, ifyou're not smart, nature will
teach you.
If you put your finger in thefire it'll burn, but God says I
love you, pull your finger outso you don't lose your finger.
Yeah, so in real estate, theway I look at it, as you know,
some people do it and somepeople need to feel the pain.
And if that pain starts to like, if you've got a wife who's
holding you accountable, howmany days are you going to go

(56:19):
home?
I remember when I get intomortgage she was.
She literally said like howlong are you going to work for
free?
Like I was going to work forthree months without a check.

Speaker 3 (56:26):
And I'm like totally thanks for motivating me.

Speaker 1 (56:28):
But you better believe that motivated me
because she's pregnant, that'sright, and I'm like, oh wow,
this is interesting.

Speaker 3 (56:32):
Like you, I just tell the truth.
I don't sugarcoat things unlessshe doesn't.

Speaker 2 (56:37):
Unless what you don't sugarcoat anything and I can
tell just from our interactionsthe last couple of days it's all
intended with good intention.
Yes, there is no malice, and Iknow that's with you too.
Absolutely For sure.

Speaker 1 (56:49):
We love people Like that's.
I want to say that's probablymy favorite, yeah, and money's
infinite.
When people are like, oh, redSox Yankees, I'm like, dude,
you've got your team, I've gotmy team, I love my wife, you
love your wife, I love my son,like let's get over that, you
know whatever.

Speaker 3 (57:07):
Yeah, and I think that and this opportunity with
LBT.
It's not going to help just onebut, like what Robert Palmer
says he wants to create, howmany?
A thousand million years, athousand million years.
Can you imagine that we bringon these people and the people
that see the vision?
They can be successful as well,and then they can pass it
forward and pass?

Speaker 1 (57:22):
it forward.
Think about Kai.
So with us we've got teenagersat home.
They're getting ready to go tocollege.
My son's 4.0.
0 dude this guy's, his arms arebigger than yours Like no, no,
he is a stud dude, he know, andhe, he's dude.
Bro, my heart man, yeah, buthe's 4.0.

(57:43):
He's incredible.
He's everything I wish I couldbe like, literally.
He is the next, he's the 2.0.
He watches me.
He has teachers.
His teachers are teaching himthings that I never even learned
because I didn't do school andI'm grateful for that.
Bat rolling blunts, I'm justkidding.
My teacher loved me.
I'm kidding.
So with Kai and Justice, ourdaughter, and our other daughter

(58:05):
, allie, what they're witnessingis the manifestation and
they're watching dad do it andwe involve them.
They do photography Right, myson friend requests people.
They're waiters at our party,so they wear like tuxedo type
stuff, so they're watching, likethe dad's in the front of the
room and fire.
They're like dude, we'reshooting video.
They like cause they'reinternet kids too, so they see

(58:27):
mom and dad are rolling the diceand then, like, he sees his
teachers and all these otherpeople, but in his life he lives
in a neighborhood where peoplelike us, so he lives in and it's
like dude you're it.

Speaker 2 (58:37):
But it's also a common theme that we we discuss
on this show and that's the ideaof most, if not all, of the
experts that we have in here arevery transparent, include their
kids and what they're doing,because they want them to see
what happens behind the scenes,not just the social media.

Speaker 1 (58:55):
Yeah, I want them to work with me Like I've got.
I've got a nephew who I callShane.
They know that it's not easy,you know, but it's also not hard
.
If you use your noodle likethink about me, dude, no, no, no
, no it's.
This is literally it's not easy.
But bill pipes yesterday wasgoing on and on about you got to

(59:17):
work 60 or a hundred hours andin my brain I'm like I don't, I
don't do anything.
You know why?
Cause I'm, I'm using commonsense.
I looked around and said RobertPalmer, no debt, stars aligned.
I do video.
I'm a great loan officer.
Now I'm on track.
My goal is to be the number oneagent or tractor in the world
and the KPI will be money.
I'm going to say, dude, I justoutperform you and that's
nothing.
But here's why I'm doing it.
It's because of the timing.
I had the guts.
Take massive action.

Speaker 2 (59:37):
Your situation and you may or may not like this or
not.
I'm going to say it anyway.
It reminds me of Pat Hayes.
Do you know Pat Hayes?

Speaker 3 (59:45):
We do, of course.

Speaker 1 (59:45):
I know Pat Back in the day he did the same thing
with EX exp and did a great job.

Speaker 2 (59:51):
And I will tell you, uh, the first masterminds I did
was with pat hayes years ago indallas, um, and he was showing
me his rev share and I went andit was 100 plus you're you
joking?

Speaker 1 (01:00:02):
you don't know.
But, dude, remember, in orderto make 100 grand residual, you
have to have over 20 million inthe bank.
That's like, at least so in mybrain.
I'm like, okay, go try to savea million bucks.
Right, probably won't.
You'll sell a house and make$400 two or three times.
But what was it with the?
Well, we have a little bit oftime.

Speaker 2 (01:00:20):
I want to clear something up.

Speaker 1 (01:00:22):
Let me clear up something real quick, because we
did spit some fire.

Speaker 2 (01:00:25):
You know that we did.
We actually have chemistry.
Matter of fact, turn up the AC.

Speaker 3 (01:00:34):
I walked away the other day and I was all like.

Speaker 1 (01:00:36):
I was like marking you like I was like if you two
together, because I was I wasdangerous, but the difference is
is we would actually get thingsdone oh, absolutely, yeah, I'm
doing it absolutely yeah.
So with lpt I I watched ourpodcast and I loved it and I'm
like you are, so I want to.

Speaker 3 (01:00:51):
I want to be like you in a little while.

Speaker 1 (01:00:54):
We talked for an hour and never said anything.
I love how you ended it.
Yeah, I am a real estate agentand specifically luxury, I don't
practice that much because I'mactually going for way more
income than selling multimilliondollar homes, which is pre IPO
stock of the fastest growingcompany in the world and the

(01:01:16):
ground level of rev share.
So, for example, here's likewith the with, with LPT.
Let me explain this.
It's a hybrid brokerage.
But what's the definition of ahybrid brokerage?
Cause I use that term and Inever told you.
A hybrid brokerage is thissimple.
We offer a dual pathcompensation model.
We're cloud, but we also havebrick and mortar.
It's that simple.

(01:01:36):
And it's all about agent choiceand you'll see, we have like.
When you said it's simple, wehave a lot of like deliverables,
Our marketing will blow yourmind when you talk brick and
mortar.

Speaker 2 (01:01:48):
That is the head of the team or the broker in that
area that is owning that P&Lexpense.

Speaker 1 (01:01:58):
Well, the way we do it is this when we're attracting
these big brokerages and thesebig teams, we sometimes partner
with them on the rent, and thenthey turn it into an LPT hub.

Speaker 2 (01:02:07):
So, for example, we're launching California next
week.
That's actually pretty smart.
This guy's got offices.

Speaker 1 (01:02:12):
They're all going to be LPT hubs.
He does 1.2 billion a year.
He comes on so.

Speaker 2 (01:02:16):
But think about this Then eventually the residuals
cover the lease and then one dayyou now own.

Speaker 1 (01:02:21):
But think about this this is where it all revolves.
This is where it all stems from.
Robert Palmer and his teamspent four years studying agent
migration, and because theirgoal was to create the most
valuable brokerage in the world.

Speaker 2 (01:02:34):
We talked about that, yep.

Speaker 1 (01:02:35):
Yeah.
So when he did, when theystudied well, why do agents
leave KW, why are they leavingeXp, why are they leaving?
He came to conclusions and theconclusion was basically the
model he created, which heconsiders your brokerage for
life.
Like, where are you going to go?
You're not going to get morefor less ever.
Like when he said you know why?
Here's the story that nobodyknows.
Lpt originally was ListingPower Tools.

(01:02:57):
Listing Power Tools Is thatwhat it stands for?
Yeah, so Listing Power Toolswas the company that made Robert
Palmer rich.
He had 18,000 subscriptions at300 a month minimum.
That's so smart.

Speaker 2 (01:03:08):
It's almost 10 million a month Of the basic
need-moving activity item thatyou need to succeed.
You use these, you'll besuccessful.
You don't use them, you ain'tgot a shot.

Speaker 1 (01:03:19):
Dude Danny's yesterday said he's sending
postcards.
So we do all this stuff for theagent.
So here's the way again.
So with the hybrid brokerage,the heart of our company is
marketing, and to me this isthis is again why I'm all in a
hundred.
But so here, and to me this isagain why I'm all in.
So here's what happened.
Listing Power Tools was acompany that started about eight
, nine years ago, wentcompletely bananas cross-country
Robert Palmer's in a jet he'sloaded.

(01:03:41):
Well, what this was was it wasdone-for-you marketing.
So it's print and digital, okay, and then.
So what Robert Palmer did wasomnipresent marketing.
In Florida You're familiar withthat term.
So here's what he does he doesTV, he does radio, he does
internet, he does print and hedoes billboards.
You're hitting it from everyangle he does.

Speaker 2 (01:03:58):
And so, for a branding perspective, almost
guerrilla marketing.
But it's almost more thanguerrilla marketing, but dude no
.

Speaker 1 (01:04:04):
How does Adidas and McDonald's do it?
They just get in your brain.

Speaker 3 (01:04:07):
So think about this today.

Speaker 1 (01:04:09):
You want to doubt RP.
Guess what.
We have tens of millions ofpeople that are going to see our
logo across the country onbillboards, because all of our
luxury listings are onbillboards.
We're sending out hundreds ofmillions of postcards every
month in the United Statesbecause we own a $20 million
print shop and we're openingfour more.
So here's what an this is why.
This is why we're going viral,and if you're an agent, feel

(01:04:31):
free to call or text me, put mynumber in there.
Here's the deal At the push ofa button, you have everything.
You have your just listed, justsold, open house, price reduced
postcards.
You have all brand newbrochures, listing presentations
.
Check this out.
Not only do we have all of thiswhich is designed to increase
conversion, which is done forthe agent, which they get for

(01:04:53):
free on every it's it's fronted.
We don't have a monthly fee, wedon't have a.
We give you all this because wedon't get paid until you get
paid, and so I can run up to ahundred thousand digital ads at
the push of a button.
So think about this If I'm atthe table with a listing or a
client that I'm going to listand I'm telling them, here's how
I invest in the sale of yourhome.
Everything is branded with yourlisting this and that, and I'm

(01:05:15):
not going to go through it all.
Oh, it is, it's bespoke, it'sand it's, it's.
It's incredible.
But with LPT, the marketing isthe heart of our company and if
you understand business, ourmarketing is the growth hack
which is growing our company,because we're helping agents
convert.
If I can increase conversion,you have more money, you have
more money, you have more pep inyour step, more pep in your
step.
That energy is what attractsagents.

(01:05:35):
So when you start to win andyou gain momentum, this is going
to fire you up you want to putthe pedal to the metal.
And so when you start to havethis at mass and people are all
starting to like, oh shit, likeat our house, the roof is like
we are, we're creating legacyand, by virtue of doing this for
ourselves, it's likegravitational pull.
Sure sure I look at a guy likeyou laughing, cutting up,
driving your defender, jumpingin the pool.

(01:05:57):
I'm like bro, I'm interested inyou, right, and all this good
stuff.
So simply put, robert Palmercreated LPT Realty as a hybrid
brokerage which offers a dualpath compensation plan because
we understand that 80% of agentsare not going to recruit and
they're not going to do a lot ofdeals.
So we say do 500 a file, $5,000cap.
Now if you're like me and you,let's say you do 35 deals a year
, you'll learn 3000 shares ofstock.

(01:06:18):
You'll have a hundred percentLike there's another bucket.
So here's like this KellerWilliams, exp real, all these
other companies say one sizefits all.
Right, truth be told, about 92%of agents, according to what I
understand, have never receiveda penny in rev share.
So they say you have to do it.
We say if you don't pay, don'tplay.
The days of overcharging anaverage agent to pay an upline

(01:06:38):
are over.
I just don't like.
So you want me to go?
Bring a team of 50 people so Ican make more money and charge
them more?
No way, that's not going towork.
No, this is why, if you rippedthe sheets off, I would
encourage everybody in everymarket.
If you really want to know thetrue story, look up agent
migration on showing time.
I pay for it.
I can show you that, like, forexample, real in Dallas, cause I

(01:07:01):
did a party and I invited theirbest agent and I believe I'm
going to get them.
They have 650 agents and theyput on 550 in the last 12 months
and they lost 600.
So they're about a hundredpercent attrition and this is
why I went back to.
If you and I had to solve thepuzzle of how do we create the
most valuable brokerage in theworld, it's retention.
Gary can't figure it out,nobody can figure it out.

(01:07:21):
So what Robert Palmer said isMark, I'm going to spoil you run
and I'm going to do themarketing for you.
I'm going to help you make moremoney.
I'm' pockets.
And if somebody said what'sLPT's thing, I would have said
it's this simple.
We just help agents sell morereal estate.
You can't argue that, becausewhy Gary tells you to make a
hundred calls and why the coreis telling you to do this?
We're actually doing it withyou, getting you out of your

(01:07:42):
comfort zone, putting you outthere, doing these action items
that move the needle, thatactually attract leads, that
increase.
It's literally your lender.
This is too common sense.
Do you want to go over?

Speaker 2 (01:07:51):
there.
I think that's the mostimpactful thing out of this
concept is they are not leadingwith the gimmick of getting rev
share and this and that theculture, the technology it was
founded in the premise of weneed to sell real estate for
this to even.
We need to help the agents.
And how do we do that?
Give them what they need to doit Exactly to even.
We need to help the agents.

(01:08:12):
And how do we do that?
Give them what they need to doit Exactly.
Well, that's going to costmoney, that's okay, but we're
going to invest in people sothat these people can then build
better lives for themselves, beappreciative and go and do the
same thing with others, Becausethe model in itself I mean it

(01:08:33):
sounds like pretty genius.

Speaker 1 (01:08:37):
It's common sense genius and there's way more than
marketing.
When you see the marketing likeit's, this is what his he's all
about unfair advantage and blueocean.
I'm not competing against anyother brokers.
Right now.
We are the only flat feebrokers that has rev share stock
and marketing.
I don't know of any companythat has real marketing zero
Like.
I've never seen it With us.
Robert Palmer already had theprint shop.

(01:08:58):
He's already got a hundredemployees I don't even he's
leveraging.

Speaker 2 (01:09:01):
He's leveraging In our print dude, like when he
like for example Same concept,this is a much smaller scale,
but gifts that go to ourborrowers.
Well, I own the laser engravingcompany that does that.
Why?
Because, why would I pay them50 when I can do it for 25?

Speaker 1 (01:09:19):
Robert Palmer is doing exactly what he did for
himself for us, but us is hisbrand.
So what he's doing, he'sgetting in the head of millions
and millions and millions andmillions of homeowners and
sellers by virtue of hismarketing.
So he said I've already crackedthe code and people don't
understand like you do, becauseyou're doing it when you have
millions, when you have millionsof people seeing your logo,

(01:09:40):
when you're in the.
Again, this is a push of abutton.
I can literally send out athousand just listed postcards
in 10 seconds.
I can push a button and run ahundred thousand digital.
He's got it done.
So, with agents, this is again.
80% of agents are going to havea conversation about this, this
or that, and I would say you'reabout to get out of this
industry and you're posting onFacebook but you don't know,
you're from a hole in the walland let's just be real.

(01:10:01):
Like you see this stuff and I'mlike you want to talk about
real estate.
Yeah, let's have thatconversation.
Like, like my, if my wife and Iare going out to dinner with
Mark, he's not your, he's notyour client anymore.
I like it's this.

Speaker 2 (01:10:17):
No, it's nothing.
No, but you're, you're on themoney, um.
And and to wrap this sucker up,um, I think we just went
another hour and a half talkingabout a whole bunch of great
stuff that people are going tohave to piece together, but
that's okay.
For sure, there is a lot inthis that I believe people can
actually take and utilize, andif they can't, then maybe it's

(01:10:40):
just not for them.
This isn't intended to getpeople to go to LPT.
This is enlightening everybodyon the concepts of what we are
doing in the real estateindustry, how brokerages are
evolving, what a top producer isdoing to become a top producer,
and how those top producersshould be focused a little bit

(01:11:03):
on investing in your own craftitself, right, yes, so, that
being the case, I mean, is thereanything that you guys would
like to leave us with?
You guys are awesome.

Speaker 1 (01:11:13):
Well, I want you to remind me we're launching.

Speaker 2 (01:11:15):
Are y'all leaving?

Speaker 1 (01:11:15):
today.

Speaker 3 (01:11:16):
We are yeah, five.

Speaker 1 (01:11:17):
We're going to see you soon.

Speaker 3 (01:11:18):
November 14th.
Okay, that's not far away.

Speaker 1 (01:11:21):
We've got the parade home.

Speaker 3 (01:11:24):
We're going to be doing a private dinner party.
Come on over.
We're doing an Apert party, sovery cool.

Speaker 2 (01:11:29):
So next time y'all are in town, let me know well in
advance.
We'll have you guys over fordinner.
That'd be fun, oh we'd lovethat I was just thinking that.

Speaker 1 (01:11:36):
No, I was thinking the same thing.
I was like dude you should.

Speaker 2 (01:11:41):
If she's an agent, bring mama bear on here.
We got the, we got insurance,real estate mortgage all under
one umbrella entrepreneur familyand check this out.
You'll love this.
So we're aspiring tech nerd.

Speaker 1 (01:11:51):
So we're actually launching two more features
Again.
This is going to blow your mind.
We have FU for Life, okay,which, for a small fee, we will
follow up with your past clientforever.
Wow, in every way.
Mail email like priceless foragents.
And then we also just puttogether a small concierge for
every agent so that after youclose, a human will get the

(01:12:12):
five-star review for you andwhat you guys are doing.

Speaker 2 (01:12:15):
This is like you got it.
This is where the rubber meetsthe road.
Correct and and and I've talkedabout it before the focus
funnel.
The idea of that is how do Ibecome the best top producer,
the best, uh, uh, nonprocrastinator, so to speak, is
take all the things that it itrequires you to do your job to

(01:12:35):
your career and then run itthrough the funnel of automate,
delegate or eliminate, and thenyou got to do it.
You guys, in what you're doing,and what they've created is
pulling everything they possiblycan that could be automated
away from.
Hey, we're going to do this foryou.
Yeah, Anything that could bedelegated.
Same concept, we're going to dothis for you.
Yeah, Anything that could bedelegated.

(01:12:55):
Same concept we're going to doyour marketing for you.
We've got this under control.
I need you to focus on makingthe calls, doing the things.

Speaker 1 (01:13:03):
Just go be friends, yeah Right.
All the other stuff never getsdone because it's a headache, it
costs money and we're allspinning and drinking water out
of a fire hose.
But when dad says, hey, mark,take this with you.
So you and we're all spinningand drinking water out of a fire
hose.
But when dad says, hey, mark,take this with you so you don't
fumble the bag and you get that$20,000.
Save this and let them knowyou're investing in the sale.
Here's where we're differentBoom, boom, boom.
So it's an incredible situation.
100,000%.
What are you thinking?

Speaker 3 (01:13:24):
Go for it.
Lastly is thank you so much.
We were so excited, like wewere excited.
We were our worst critics forthe first time especially me
because I'm a female mind, butthen I watched it and it was
just inspiring Coming from bothsides.
You know what you're talkingabout.

Speaker 2 (01:13:40):
Well, thank you, but we can't seem to get anything
across.

Speaker 3 (01:13:45):
Thank you, and we just think that this podcast and
just hanging out is a greatthing.

Speaker 2 (01:13:51):
Thank you for having us Audience out there, believe
it or not, dropping Great thing.
Well, thank you for having anaudience out there, believe it
or not, dropping a bomb here.
This was their first podcastever and I think they did a
phenomenal job.
Matter of fact, we got twoepisodes in back to back.
There's not too many peoplethat can carry a conversation
intellectually.

Speaker 1 (01:14:04):
We haven't scratched the surface.

Speaker 2 (01:14:06):
Absolutely yeah, you guys in November.

Speaker 1 (01:14:11):
Well, with the launch of launch of aperture, my
brother suggested that I do aworld podcast tour with the
highest caliber real estatepodcasters.
Let's go.
And you know, truth be told, wehaven't the bomb, hasn't thrown
my hat in the ring, dude,you're the man.
Oh, a hundred thousand percent.
Yeah, thank you so much.
What a what an honor to I'mhere with you guys.

Speaker 3 (01:14:29):
You too, behind the scenes.

Speaker 2 (01:14:30):
There you go.
So for all of you guys outthere, as mentioned before,
hopefully you can grab somenuggets out of this, because,
through all the minutia and allof the shaking and jiving that
we were doing today, there aresome really, really valuable
nuggets that you, as an aspiringtop producer, you, as an

(01:14:51):
already top producer, maybe justneeded to be reminded of,
especially in a market liketoday, where the sky is falling
but guess what?
People are still buying andselling homes.
It's just a matter or not, ifyou are the one that they're
calling or running from.
That being the case, guys, wewill catch you on the next one.

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