Thriving in Real Estate: Lights, Camera, Listings with Sandra Rangel

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Discover the secrets to thriving in the ever-changing real estate landscape with Sandra Rangel, our esteemed guest who brings 18 years of invaluable industry experience. Kicking off her real estate journey amidst the turbulent market of 2007, Sandra shares her compelling transition from corporate roles at USAA and Toyota to becoming a successful realtor. Her story is a testament to resilience and adaptability, offering both newcomers and seasoned professionals invaluable lessons on navigating economic uncertainties by returning to the basics.

Our discussion takes a deep dive into Sandra's journey of building a successful real estate business. From her workaholic drive to utilize evenings and weekends effectively, to nurturing client relationships during the 2008-2009 economic downturn, Sandra emphasizes the enduring importance of dedication, consistent effort, and adaptability. She also highlights the rewarding journey of team building, sharing key insights on strategic growth, fostering supportive environments, and understanding team dynamics to nurture future leaders in the industry.

Finally, Sandra shares how embracing social media and video content has transformed her business, underscoring the power of these tools in maintaining relevance and enhancing client connections. Overcoming her initial reluctance to be on camera, she illustrates the importance of practice and consistency, along with effective strategies for real estate video marketing. Highlighting the significance of quality equipment and content planning, Sandra reveals how authentic video content can dramatically boost client engagement and lead generation, ensuring sustained success in today's fast-paced real estate market.

Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Episode Transcript

Speaker 2 (00:05):
perfect, perfect miss andrew, can you say a few words
?
A few words, you sounded greatI did you have to use that I
practiced, that I'll put that Ithink every day yes, I know
you've been practicing every daybut one day Mark will let you
say that no, you are exactlyright.

(00:28):
I've been trying to practicethat.
Maybe one day I'm just going tothrow it out there and then
make it.

Speaker 3 (00:33):
Maybe he'll let me do it.
Aw, I feel great because it wason mine.

Speaker 1 (00:37):
I like most of the things that he does he sometimes
gets scared to do it.
I'm like dude, just do it.
Now we've got a camera backthere so he can pop on screen
anytime.
Perfect.

Speaker 2 (00:48):
Perfect, we're calling it JC's Two Cents.

Speaker 3 (00:50):
There you go.
Like I said, new and improved.

Speaker 2 (00:53):
And we're back with another episode of Key Factors
Podcast with your host, markJones, powered by
ReviewMyMortgagecom, the largestindex of mortgage products in
the nation.
Reviewmymortgagecom, thelargest index of mortgage
products in the nation.
And here's your host, mark.

Speaker 1 (01:11):
Jones, and we're back with another episode of Key
Factors Podcast.
I'm your host, mark Jones, andwe are powered by
ReviewMyMortgagecom, the largestindex of mortgage programs in
the nation.
And this is the podcast, guys,where we talk about real estate
and finance, hence Real EstateAF and today I've brought in a
guest, a good friend of mine,that has been on the show before

(01:34):
, but it was prior to us havingas many subscribers and
listeners and viewers as we havenow.
We are now up to about 13,200or so.
Last time I looked was just abit ago, and I'm thankful for
everybody that is continuing totune in to listen to the guests
and, as I mentioned, and willcontinue to live by, we only

(01:56):
have experts on this show.
So, without further ado, Iwould like to introduce Sandra
Rangel.
Sandra, how are you doing Good?
How are you Doing very well?
So it's been a little whilesince you've been behind the
microphone and in the booth.
As we say.
How are you doing Good?

Speaker 3 (02:13):
Yes, just enjoying life, keeping busy, keeping up
with the market and to that andchugging along.

Speaker 1 (02:19):
Yes, and it is not as easy as it used to be or as
easy as it once was, and we'llget into talking about some of
the topics that make itdifficult and what ways you can
overcome that in today's market.
But before we get into the meatand the potatoes of our
discussion, I would like toallow you some time to tell our

(02:39):
listeners, our viewers, who youare, why they should be
listening to your advice,because I know how much of a
rock star you are.
But if you could just kind oftell us how you got into real
estate, how long you've been init, all that good stuff.

Speaker 3 (02:52):
So 18 years this month, you know, real estate
Congratulations, yes, it is whenyou're having fun, but I came
in a down market, you know, in2007.
So right now it kind of feelslike when I first, you know,
came in.
I been in corporate, you know,years past, 19 years before real

(03:15):
estate.
And so last job I had was, likeyou know, usaa.
Then I transitioned over to theToyota plant and so from the
Toyota plant, you know, I hadthe opportunity to get my
license, did it evenings andweekends, and then, you know,
they cut back on overtime andthey allowed some severance
packages for people that feltthat they needed to leave the

(03:36):
business, and at that time I wasalready doing okay for, you
know, part-time, and so then Itook leap of faith and ran with
it and it's the best thing Iever did.
And so now, you know, 18 yearslater, you know I'm here and so
just working our way through itand growing in the beginning
with the basics, and so now it'slike shifting back to the

(03:58):
basics, you know, to get past,you know, these past two years.

Speaker 1 (04:02):
And that concept back to the basics is something that
I've heard for the last yearfrom all of the experts that
we've had in here, and it'snever rang more true than it is
today.
But you mentioned somethingthat I want to kind of hone in
on just to give the folksperspective in what we're
talking about and all of thisyou got in in 2007,.

(04:25):
There was a massive crash thattook place and it wasn't really
in 2008.
It's kind of when it startedand everybody saw the indicators
of what's actually about tohappen closing doors, things of
that nature but 2009 is when itreally affected the housing
market quickly.
What was that like?
Could you take us kind of backlike one of those?

Speaker 3 (04:47):
And the thing with me , since I was always a
workaholic, you know.
So when I was at the Toyotaplant, you know, my shift was
over, you know everybody'sleaving and there was plenty of
work, so overtime was available.
So I would stay late.
You know, get things caught up,get ahead.
And so I was like, well, why amI just doing this?
So then I was like, let me justgo get my license.

(05:08):
And I had already just finishedmy business degree.
So I was always accustomed todoing something.
You know, my day job, then myevening job.
You know, at the time, you knowI was married but we didn't
have children and my husbandworked evenings.
So what am I going to do withmy evenings other than, okay, go
out with my girlfriends.
You know that gets old after.

(05:28):
You know you can only do thatso many days out of the week.
So I was like, what else do Ido?
My degree is done, you know Iwas doing that in the evenings.
Now my real estate license.
So I in the beginning thought,well, who's going to use me?
You know people are they goingto look at homes in the evenings
, weekends, and actually thattook up a lot of my time.
So after I got off work, then Iwas showing homes, doing that,

(05:53):
and I was getting to the pointwhere I was doing well, and I
knew the time was going to comethat I was going to have to make
that decision stay, you know,full-time at something, give it
a hundred, 100%.
And so that's when theopportunity arose and I said,
you know what, it's a no-brainer, I need to run with this.
Who's going to give me aseverance package to kind of
cushion me over during thattransition?

Speaker 1 (06:14):
So it was a blessing in disguise.

Speaker 3 (06:16):
And so once I did that, I felt like, well, am I
going to be successful?
Because most of my business wasevenings and weekends.
I never had a client that said,well, I want to go during the
day, but you work or you're apart-time agent, right.

Speaker 1 (06:31):
It's almost as if you unintentionally shied away from
folks as clients that neededduring the day.
So it really didn't happen,because that's how you
formulated your business at thattime, according to your work
schedule, because they could goon the weekends.

Speaker 3 (06:47):
And if they work during the day, I was available
in the evenings.
There's times we're openinglock boxes, you know dark, when
the time changed so my clientswould be with the flashlights
and they were putting theflashlights as I was trying to
open the combo.
Or, you know, whatever the casewas, or when you first realized
, oh shoot, I can't open thissuper because it's after eight.
I didn't know, it didn't work.

Speaker 1 (07:08):
Wow, wow, and how times have changed so quickly.
Right Now, customers can, ifthey want to get access.
They possibly can whenever,yeah it's crazy yeah.
So in that time that yourealized your business was
growing, it was time to make adecision, and it wasn't
necessarily a coin flip.

(07:28):
It's like, okay, I've made somereally good progress in this
real estate thing.
I can always come back to theToyota plant or wherever else
that I can in this profession.
But when that 2008, 2009 crisishit, did your business take an
uptick or did you see downturn?
Or was it business as usual,because you were not really

(07:50):
thinking about the outsideforces and distractions and all
the other things?

Speaker 3 (07:54):
I believe I wasn't distracted because at that time
it was business as usual.
I was doing the same thing Iwas doing prior to leaving.
I didn't know it was a downmarket.
I hear today or years past like, oh, you came in during the
down market.
I'm like I never knew what itwas an up market or down market.

(08:14):
I didn't come into real estatebecause I heard all these people
making all this money and I'mgoing to get into real estate
because it's easy.
I just continue to do what I dobest and you know I would do my
open houses on the weekends.
I would let everybody know whatI was doing and that's where I
started building up.
My clientele is through theopen houses and you know you

(08:35):
would meet new people, you wouldmake those relationships and,
you know, start nurturing those.
And so that's how I built up mybusiness.
And you know, as timeprogressed it was harder for me
to be available to do openhouses.
But open houses work if youmarket them correctly and you
let people know that you're outthere and neighbors know you
know you'll have foot traffic.

(08:56):
It's just you know now theytalk about mega open houses, so
it's kind of think of it thatway Advertise as a mega open
house and you will get thetraffic.
And so that's how I startedbuilding up my book of business
and then you know, justbasically continuing that
relationship with our clientsand asking for the business.

Speaker 1 (09:14):
And it's crazy how the basics of what you're
talking about still stand trueto today in today's fast,
ever-changing, evolving industry.
And I say that, with an emphasison you mentioned it was
business as usual for you.
Well, there was a huge factorthat I think alters our

(09:36):
perception, regardless of whatwe do, and that's called social
media.
Back then, in 2008, 2009, noone was heavy into social media.
There is nowhere near as asmuch or as many people giving
their take and all of the spreadof information that's out there
.
So it was like I don't the newsis saying this, but I've got

(09:59):
appointments, so let's turn thatoff and just keep it rolling,
correct.
Yeah let's turn that off andjust keep it rolling Correct,
yeah, so that is hopefully tosome inspiring to know that if
you just put your head down andwork, you will get some results,
especially if you're diligentin your craft.
So as you progressed, I knowthat you then built a team,

(10:22):
became like mega top producer Ithink one of the top in San
Antonio.
In that regards, what do youthink at this point is something
that has helped you continue tomaintain throughout these times
, if that makes sense?

Speaker 3 (10:42):
So the team actually that happened by you know
accident.
It was more of a you know, hey,let's, you know, work together,
save some fees, you know officefees.
And that's how it started withthe first agent that wanted to
collaborate.
And so we're like, okay, great,you know I'm paying office
space, you're paying officespace, so why don't we split the
office space?
And you know I'm doing wellwith my buyers and so if I have

(11:05):
anything that I cannot handle,then you know you're going to
help me out.
So that was something that wassupposed to be like the summer.
And and says name's JamesRogers.
Now he's in Hawaii.
You know, I hope he sends meleads from over there now Right.
But so when he first started,you know, on the team, it was

(11:25):
supposed to be something more ofa summer understanding and then
five years later he was stillwith me and so it worked out
really great.
And you know he did his thing,I did mine and if I needed help
he'd help.
You know, if I had a referralthen I'd give it to him because
you know he's part of the team.
So we kept it within in-houseand at the time I was so busy
that, if you're not on my teambut I gave you a lead, I didn't

(11:47):
have the systems and structuresto say, hey, are you following
up with this person or having alist to keep up with?
Who did I give that lead to?
So it made it easier for me.
If they were on my team, thenhere you close it.
You know we're going to get asplit, no matter what, and I'm
not charging an extra, you know,referral fee and it goes to the
team and I don't have to worryWas that your lead?

(12:08):
Was that my lead?
So I liked that, you knowconcept.
I didn't have to worry about,you know, tracking anything.
So then I had a friend of minethat she was going to get her
license and I was going to bringher on the team.
So we were already working on asecond person.
And then I had a real goodfriend of mine, jacob Delgado.
You know he's really successful.
You know he's still in thebusiness right now and we still
collaborate to this day.

(12:29):
He went in from new home salesto you know, traditional real
estate and he came to interviewour brokerage and I thought he
was going to join the broker andhe was a strong agent that I
didn't feel like he needed to beon a team because he was good
in sales.
That he was like I want to beon your team and I'm like, uh
well, I'm about to get a secondperson.

(12:50):
So now, all of a sudden, I'mgetting a third one.
I'm like, okay, you know we gotalong.

Speaker 1 (12:55):
It was great yeah.

Speaker 3 (12:57):
You know and that you know.
It's funny you say that becausea lot of people think when they
join a team, it's because I'mgoing to join your team and
you're going to give me business.
But in my case I had thementality as a team leader
because I wanted to help mypeople grow.
But right now the mentality islike, let me teach you so you
can grow.
And so now, if I have people onmy team, it's more.
I say I don't give you leads,even though everybody on my team

(13:19):
knows like, well, you're goingto get it.
But I always, right off the bat, I said I'm not here to give
you leads because I don't wantsomebody to come to my team with
that expectation, you know,because then they feel blessed
that I'm blessing them withbusiness, instead of an
expectation of like, well, youhaven't given me anything.

Speaker 1 (13:35):
Good point.

Speaker 3 (13:37):
So I got out of that.
But at that time, you know, hesaid I want to eventually have
my team.
So I want to eventually have myteam, so I want to be on your
team to learn what you do andhelp me then grow.
You know my team.
So I like that because we wentin with an understanding that
eventually he was going to leaveand I feel that a lot of people

(13:57):
don't want to join teams nowbecause they feel like, oh my
God, I have to give up so muchof my split and I could.
You know, I have to do this, Ihave to do that, and they think
that they're going to, they havethe mentality they're going to
stay there forever.
Think of it as short term.
You know I wanted to join ateam when I first was going to
get into real estate.
You know, I'll throw name outthere Robert Elder, hey, so my

(14:20):
husband had him speak to mebecause he was already very
successful in real estate.
And husband had him speak to mebecause he was already very
successful in real estate and myhusband was hoping that he
would scare me out of, you know,getting my license and going
into real estate, leaving mycorporate job my business career
.
That was Chris's intent, yeah,and so he got with Robert and
it's actually a backfire becauseI'm a workaholic and so
Robert's like you're going towork weekends, you're.

Speaker 1 (14:40):
Going to work evenings, you're going to.

Speaker 3 (14:41):
I'm like so what's new?
I'm already doing that.
So I really wanted to join thisteam because I wanted to learn,
because to me this is new.
I want to shadow someone, Iwant to follow someone's you
know ways and learn it, you know, instead of just throwing
myself out there.
So I kind of had to do that,and so then I went full time.
If it wasn't for that, I wouldhave joined him.

(15:02):
So I went solo and so that'skind of how I kind of figured my
way through.

Speaker 1 (15:08):
And then, you know, starting the team, so and you
mentioned a couple of thingsthat I want to kind of pick
apart there Um, the first one isthe mentality that many have
right now in regards to yourmindset and what you were
talking about with Robert Elder.
You were willing to kind ofshadow and go through the

(15:29):
motions for very little pay orno pay, to learn, to discover
new things because you hadn'thad the transaction experience
that a team leader in that rolewould have.
Today, the new mentality is ifI'm not getting paid for
everything that I'm doing, I'mnot going to do it, and I think
that that is one of the oldschool mentalities that needs to

(15:51):
be brought forward and ifyou're not able to adopt that as
a new to the industry person,you're going to miss out on
plenty of opportunity to growand learn the right way.

Speaker 3 (16:02):
In my opinion Correct and I agree because I mean I'm
not an expert at everything, butI always tell right way.
In my opinion Correct and Iagree because I mean I'm not an
expert at everything, but Ialways tell people, learn from
my mistakes, like I've beenthere, I've done that and, yes,
I'm not the new generation.
I'm trying to keep up withsocial media, with the videos
and all that, because I knowit's important.
But I know what I did to getwhere I am now, to be stable.
I'm not you know somethingquick.

(16:25):
You know that just came up andI jumped on that bag wagon and
then now I dried out.
What do I do now?
So I want to set someone up forsuccess and it's like let's set
up our basics, you know.
Let's do your systems.
Are you doing this?
Are you doing that?
You know before?
Yes, I'm sticking with mybasics, but I'm still adding new
things and see if that worksand then figuring out you know

(16:46):
what that's not working for me.
I need to stick to what I dobest, but I am giving it a try.
I am trying to see okay, did itwork for me?
Is it going to help us, is itnot?
Or you know?

Speaker 1 (16:57):
and that's it.
That's an entrepreneurialmindset in investing in yourself
and taking the risks on newthings to continue growing your
business.
Because, let's face it, if youalways do what you've always
done, you're always going to getwhat you always got.
So something has to change inorder to change the course of
the outcome of this future thatyou're currently residing in,
and I believe that is one of thebiggest things that helps you

(17:20):
continue to not just maintainbut also grow in a market like
we have today.
You're willing to try newthings and if it doesn't work,
it's okay.
Matter of fact, trying newthings doesn't mean I'm going to
try it one time and base mydecision on moving forward on
that one instance.
You've got to do it and beconsistent with it, and I'll
relate it back to, let's say,your bodybuilding stint.

(17:42):
Right, you had to be supercommitted, super diligent, very
disciplined in that in order toget the outcome that you wanted,
right?
Or?

Speaker 3 (17:53):
wrong Right and a lot of people don't know that I did
that.

Speaker 1 (17:58):
Surprise and right now on the left side of your
screen you can see.
I'm just kidding.

Speaker 3 (18:05):
I actually shared one of the pictures with one of the
agents she's like.

Speaker 2 (18:08):
oh my God that's you.

Speaker 3 (18:09):
I'm like, yeah, but I'm not Flex real quick.
Oh yeah, with my, there you go.
Wow that's awesome.

Speaker 1 (18:17):
Oh yeah, man.
So there was another thing thatyou mentioned before we get
into our main topic here.
That I want to bring forth isthe concept of building a team.
There was a video that I mightactually kind of snip and put
right here within thisdiscussion, but the gentleman is
talking about building a teamand he plays a video of Gary Vee

(18:39):
talking about how, back when wewere doing tons of business,
there were a lot of supposedteam leaders that were adding
numbers to their team, and whenI mean numbers, I'm not talking
production, I'm talking people.
Growing a team isn't justthrowing numbers at it.
The idea behind a team and whyyou grow a team is you're

(19:00):
already doing the steps and thetasks and the needle moving
activities that bring in thebusiness, and you've already
maxed your current capabilitiesor timeframe, et cetera.
So then you've got to addspecific pieces to that puzzle,
whereas there's a lot of folksout there that go you know what?
Let me just grow this big oldteam and that will solve it.

(19:23):
It actually creates chaos, inaddition to the uncertainty that
now you, as the team leader,regardless of whether they
believe they're going to getleads or not, they believe by
joining your team, doesn'tmatter who it is, that they're
going to get some type of valueout of it, and I think a lot of
folks, especially today's market, are going dang.

(19:45):
I wish I didn't start this teamand have this burden to have,
because now I've got to kind offocus back on myself and my own
production.
Me personally, it was like, okay, there's not enough business
out there to feed everybody.
I've got to worry about feedingmyself and my direct team
members, et cetera feedingmyself and my direct team

(20:08):
members, et cetera.
So it's, I don't know, a littlequirky in regards to the team
concept and if that willcontinue, based on our markets.
What are your thoughts?

Speaker 3 (20:14):
I think it all just depends on what you have to
offer.
Like I feel there's so manyhats, you know, and, being 18
years, what am I doing with myknowledge and my experience?
And as much as you know, youand I have talked about it, as
much as I want to be in front ofpeople and, you know, be a
public speaker, you know that'shard for me because you know

(20:36):
that's not in my wheel.
Well, you know that I, you knowbeing an introvert, being
nervous and not feeling likethat's that's for me.
But if we're one on one, oh myGod, I will pour my.
You know everything, I know, youknow into you and people are
like Sandra, you know so much.
I'm like you know you should goand speak and I'm like I get so
many of my friends that tell meyou should be speaking to.

(20:56):
You know women, you know.
You know minority, you knowbeing Hispanic and I'm like I
really, really want to and I'mactually that's one of the goals
that I'm working on is, youknow, getting to that point
where I can do that and you know, for the public speaking,
speaking with people, becauseI'm happy to share my
experiences and what works anddoesn't work, but I feel like

(21:17):
I'm more of a mentor than acoach.

Speaker 1 (21:20):
I see that.

Speaker 3 (21:21):
I have coaches, you know.
You know one or two or three,you know depending.
And like you know successfulbusiness people will tell you
they have a fitness coach, theyhave a, you know business coach,
you know the different type ofcoach.
And so I think that's great, youknow, to have somebody to help
you with coaching, becausesometimes you need that person
that you can, you know, bounceideas with and having that

(21:43):
person that's going to hold youaccountable with the things you
want to do and you know, asstruggles that happen and
success things that happened.
But I feel that I'm more of thementorship.
So, having, in the beginning,the team, it worked because I
was able to pour into themEverybody, everybody that I had
on my team, like in the verybeginning, they had their own

(22:04):
comforts, like I had Priscillathat she was, you know, public
affairs person for the SpursToyota.
She was a people person.
She did not want any leadsbecause she didn't want stranger
leads.
She wanted to help friends andfamily, which kept her busy,
sure, and I was there to helpguide her on things that she
needed to do.
Jacob he came from New South.
He didn't need me to feed himleads because he already knew

(22:26):
how to go out there, but heneeded my guidance on structure
and things.
You know how to do thingsbecause I had the experience,
you know, same thing with Jamesbeing military.
So it was different.
So I felt like I had a groupthat they were all secure in
what direction they wanted to go, and they just wanted to make
sure that I kind of kept themwithin what we should be doing,
how she would be doing and as ateam, how to grow, you know,

(22:49):
help them grow their business,you know, and so getting
different agents and differentum, you know, personalities too
you know it's hard.
And so then, when you get peoplethat come in and it's like you
know, well, what do I do?
They want you to motivate them,they want you, you know, to
feed them, leads and doeverything, and it's like you

(23:09):
need to come with something,give me something that I can
help mold and help you figureout how you can grow, because
I'll give them a list and say,okay, here's a weekly.
Tell me what you do every.
You know, all day, every day,for two weeks, not because I'm
trying to micromanage you, causethat's the last thing.
I want to do that's right I hadmy previous job and I'm like
that was one of the big reasonswhy I left and um, but it's more

(23:33):
to see.
I want to see what you dothroughout your day, because you
might be doing something likebodybuilding.
I didn't know like you know howyou can tap into that business.
So then I can look at it andsay I think this is what we
should do for your business,with what you're already doing,
you know, instead of like a hardsell, soft sell, and start
doing these things or starthaving these kind of events,

(23:55):
then I feel then I can tell youhow we can help you grow.
Versus you know well, how do Iget my business and you're not
realizing.

Speaker 1 (24:03):
You know the golden ticket you have there, you just
didn't know how to utilize itand it's incredible that you're
mentioning that concept now,because we're rolling up on a
new year and we do businessplanning.
Each year, we create our onepage business plans and things
of that nature, and it's a goodtime for those out there and it

(24:24):
doesn't matter if you're a topproducer or not to take a good
bird's eye view of your business, gain perspective in what just
took place the previous year, toallow you to formulate your new
goals, your new or same needlemoving activities or success
factors, whatever you want tocall them, but they're the

(24:45):
things that you do every day toend up with the goals that you
need.
What are the income generatingactivities that I need to do
each day and why do I need to dothem, along with how often do I
need to do them in order to besuccessful, which then allows
you to kind of turn the knob upor down, depending on your

(25:06):
results from, let's say, thequarter, that half of a year, et
cetera.
And a lot of folks are not doingthat.
They think that I'm just goingto fly by the seat of my pants
and take them as they come andmarket when I market and do this
when I can.
But it requires more than that.
It requires you to work on yourbusiness, not always in your

(25:27):
business, and obviously you'vedone a great job of that and, as
we know, both you and I havegone through hiring, seeing team
members that we've poured intoleave all of that good stuff
that does not necessarily hurtus, because that was always the
goal intention of this um it.

(25:47):
It's one of those things thatas a mentor, as a leader, comes
with the territory.
I would say it does, and withthat, a good transition in you
getting to public speaking,running for Congress all of
those things.
Sandra for president.
Y'all.
I vote for that one for sure.

(26:09):
Same here, right.
So that being the case, thevery first podcast that we did
was your very first podcast,about a year ago.

Speaker 3 (26:19):
Oh yes, I was so nervous.

Speaker 1 (26:21):
I'm still nervous, you know years later, Guarantee,
you guys out there cannot tell.
And the reason being is becausewe're only talking about things
that we know you know.
That being the case, I'd liketo kind of go down the journey
of how that has progressed inyou adding the video content
piece to your business, Becausewhen we were having that, that

(26:44):
was almost in preparation forwhat was to come, and what I
mean by that is, at that timeyou had made a conscious
decision and a true effort to go.
I am going to make videocontent consistently, even
though I Lord knows I do notwant to do this.

Speaker 2 (27:03):
Hey, I remember when we first had Sandra about what?
A year and a half or so ago,almost two years ago and you
were so afraid to get out ofyour comfort zone to do video.
Yes, you're so successful, butto get to that next, do the next
thing.
Shortly after that, we startedseeing more and more and you are
killing it.

(27:23):
Killing with content and you'recontinuously staying ahead of
the game and it's so good to see, and I think it's important to
say that because you being oneof the best realtors in the city
, just evolving and just growingyour craft and getting out of
that comfort zone.
That's huge.
I remember mark you, youabsolutely.

Speaker 1 (27:43):
You literally encourage her, do it, do it
absolutely well, just like you,jc rewind three years back and
said mark, you should really doa podcast.
I'm like what?

Speaker 2 (27:55):
I did that before.

Speaker 1 (27:56):
Yeah, I said that before I even started working
with you so, just as like abrief preview, if you want to
throw up a reference real quick,you will see the content that
Sandra has just religiously putout there so good, and some of
it's funny, some of it'sinformative, some of it's pretty

(28:16):
to look at.
Those are the ones that she'sactually in, of course.
Informative, some of it'spretty to look at.
Those are the ones that she'sactually in, of course.
But you can see the consistencyand the intention of what she's
doing.
She's trying to get hercustomers and I say trying, but
I misspoke.
She's doing right now what sheintended to do.
And I'd like to know Sandra howthe heck did you kind of come to

(28:37):
that conclusion?
And then how is it going?
Because after that I want to goover some tips and things of
that nature that we found herein why it's so important to
actually incorporate this stuff.

Speaker 3 (28:49):
It's like he just said.
Jc said it's like you know,things are evolving and you know
, I know I'm older, I'm not inmy 20s and you know I see a
dinosaur over here.

Speaker 2 (29:01):
She's lying, so it's more like you know what you look
25.
Come on, sister, all right.

Speaker 3 (29:08):
But it's like you know, just because I'm older
doesn't mean that I'm not goingto keep up with.
You know, the new things arecoming up, and that's being a
businesswoman.
That's where it's important foryou to keep up with the trends.
Things are coming up.
There might be some things thatit's not my fit, but you know
what?
What can I do kind of aroundthat?

Speaker 2 (29:27):
Yeah, Sandra, not to butt in, but you just hit
something really big.
All the realtors I talk to Itry to encourage that same thing
of social media, but I hear somany that say I'm too old for it
.
I'm too old for it.
I'm too old.
No, you're not.
That's it's again, it's part ofevolving.
It hurts me to hear thatbecause I mean, if you're

(29:48):
consistent, you're going to havepeople slide into your DMs
weekly For your knowledge.
Yes, you know, I'm like 18years in the business.
How?

Speaker 3 (29:54):
am I letting people know?
I know my shit?
That's right, so that's right.
But there's a lady that Ifollow in Dallas.
She's older and I'm like, oh myGod, I love what she does.
She's so funny and she's cuteand she's informative and she
has a good mix, and so I'm likeyou know, you know, obviously
age is just a number, but butwhat I'm trying, hold ourselves

(30:18):
back.
You know, like I tell you, okay,I'm shy, I'm not one to be in
front of the camera or I can'tthink on the spot.
You know something, you knownew?
Or somebody asked me a questionis like, uh, okay, what do I
say?
And but you know what, I'mgoing to find the resources
that's going to help me, youknow, succeed.
So what did I do?
I hired a videographer.

(30:52):
So when you see me in front ofthose videos, it's not always
just me by myself, becauseobviously I'm going to feel
stupid recording myself or I'mgoing to feel like, oh, you know
what the message I want toportray, let's brainstorm.
So obviously I need avideographer that's going to
help me find the best, you knowyou, me you know to stand out.
And so once you find that rightpartner that's going to help you

(31:12):
brainstorm the ideas you know,put yourself out there and I
people say, oh my God, girl,that was really good.

Speaker 1 (31:21):
And I'm like you know how many takes that took.
You know I'm like that was thefinal product.

Speaker 3 (31:24):
And just the other day too that I just posted one,
that I was in the car and Ishowed my girls.
I said, look at how manyrecordings one, two, three, four
, five, before I liked the fifth, then I posted it.
But I'm like, if we don'tpractice enough and we don't do
it enough, then we're not goingto put ourselves out there.
And people want to see us.
That's right.
You know, like when we'retalking, you're like, yeah,

(31:44):
we're great and all that.
Well, why am I not showing thatenergy online?
Why is it online?
Then?
You're a pipper, right, likeMayra Ramirez.
She was on my team Love thegirl.
She's crazy, right.
So in the beginning, when shedid her first video, she's so
sweet, she's funny, she'shilarious.
You would want to go and partywith her, right, she was so like

(32:08):
stiff and all that.
You know, I'm not threatened byanybody.
If I feel that I can give youadvice, it's going to help you.
I'm going to give it to youbecause you're, you know I like
you, right, if I give youpositive advices, because I want
you to grow, that's important.

Speaker 1 (32:21):
And keep your thought .
It's important what she saidcoming from a mentor, leader,
top producer mentality, becausea lot of folks will, um will,
off the top of our head, givethe advice with good intentions
and the other person takes itthe wrong way because they think
that we are trying to tell themwhat to do or be better than

(32:43):
them and it's like no, no, no,no, no, no.
Like as a top producer, youreally don't know what I've
actually gone through and untilI'm presented with the
opportunity to shed any of thatlight, it stays in here, yeah,
so so with her, I told her.

Speaker 3 (32:57):
I said Myra, you are bubbly, we love you.
You have that energy.
You need to show it.
I'm like I'll go, you know,I'll go out there with you when
your videographer's there.
I said I will hype you.
I will do this because I knowyou know what you can do.
Now she's more comfortable.
You know she was part of theNAREP, you know building up
their gatherings and things likethat, and now doing more video

(33:19):
and she's more relaxed and she'sherself.
And I'm like, yeah, that's theMyra, I know, but it's things
like that.
It's like we hold ourselvesback or we're nervous.
But if you don't practice andput yourself enough in front of
that camera and I know I stilldon't do it enough, but how far,
you know we could get.

Speaker 2 (33:38):
Yeah, because, mark, you said this many times and
that's a good point, sandra,because Mark always encourages
get video, put yourself outthere because, more than
anything, they're going to dobusiness with you, because they
find a connection and they likeyou, they like your personality.

Speaker 1 (33:57):
So you could be new to the game or a seasoned
veteran.

Speaker 2 (33:59):
But if they see who you are, they're going to want
to do business with you because,hey, I like that guy, I like
that gal, they're creative.
Maybe they can get creative andhelp me get home.

Speaker 1 (34:09):
Well, real life examples, this podcast, I would
say the first 50, some oddepisodes.
We didn't say a curse wordbecause we were absolutely
terrified as to what peoplewould think.
Because we were absolutelyterrified as to what people
would think and then at acertain point I think it was
Andy Hilger asked hey, or heslipped up, said a curse word
and from that point I told himon air I said hey, as long as

(34:31):
you use it the right way, Ithink we're all right, so we can
say bad words, right?

Speaker 2 (34:34):
Yeah, from that point on it was like damn shit, sorry
, mom, sorry, sorry, that's it.

Speaker 1 (34:41):
But yeah, it is, and I was very subconscious,
self-conscious, about the show,the image, how people will
portray me, turns out.
Most people are just like youand I Do they curse.
We hope they use them the rightway.
That's it.
But yes, that makes perfectsense.
And it's intimidating at firstwhen you jump out there, because

(35:05):
all we think about is what arethey going to think about me?
Is this content number one,even digestible?
Number two is it something thatthey want to actually digest?
And number three how are theygoing to judge me based off of
it?
And for those listening to thisright now wondering the same
thing put the content out.

(35:27):
It will define itself.
If you continue to beconsistent with it, it'll turn
into its own thing.
It'll become its own thing andthen you'll start learning how
to leverage that into business.
So, that being said, sandra, inyour journey in the past year
year and a half of doing videocontent, how has it helped your

(35:47):
business, if at all, thesmallest way in regards to new
eyeballs?

Speaker 3 (35:54):
Tremendously because most of my business like
everybody knows me queen ofPopeyes, because I'm always, you
know, doing Popeyes clientevents, you know but it wasn't
always like that, you know, inthe beginning.
Once I felt that I had plentyof clients, then I started
having events and once a yearthen the pandemic happened and
people were not getting out.

(36:14):
So we're like, oh shoot, whatdo we do?
And, like you said, it's likedon't listen to the media,
things like that, you know, juststay in your lane and do what
you do best.
So obviously the forecast, youknow, said that you know the
market's going to be slow.
And I put in my head, I waslike I refuse to believe that
the market is what I make it andso sometimes I don't even want

(36:35):
to attend those because I'm likeI don't want to hear.
It's kind of like DebbieDowners.
It's like I refuse to to believethat.
But it's good, obviously youknow to hear it, because then
you're like, okay, if they'retelling me it's going to be a
down market, then I'm going todouble what I'm doing to prepare
myself for that possible downmarket.

(36:55):
So after that, what I did, Isaid you know what, I'm going to
start having quarterly events.
So for the last two years, youknow it's more money, more
expense.
You know more time, more effort.
I was like you know what, thisis what I'm going to do.
So I started having everyquarter, you know, a client
event and getting in front of myclients, because that's where
most of my business comes from.

(37:15):
This past year we did, you know,more videos.
I started actually in Februaryand just from the social media,
when I track just the Instagramleads and I don't do a lot with
it.
So when I tracked, I had likefive leads that I actually
closed on and I was like, wow,that's pretty good for strangers
that don't really know mepersonally versus you, mark.

(37:38):
You, mark, you referred mesomebody and it's you know
they're vouching for it.
You know you're vouching for me.
So I thought that was reallygood and so I do know that you
know, being out there, peoplewill see it.
You know we'll see your contentand then if they do their
research, then I have my youknow my Google reviews, things
like that they go to.
I just got this one buyer lastweek and she said she went into

(38:02):
Google and she found me and wentoff of the reviews and she said
and everything that I that Iread, she's like that's exactly
the real try want.
And she goes you're exactlywhat they were saying.
I was like, oh, my God, that'sso sweet.
I said I should have you do aGoogle review now and not wait
till the end.

Speaker 2 (38:18):
Right, well, two days later she did a Google review
so I'm like, oh, that's so sweet.

Speaker 3 (38:22):
So I'm meeting them today for the first time in
person, you know, so she foundme on Google, so I feel that
it's very important for us tocontinue to put ourselves out
there for that reason, becausehow are these people going to
find us?

Speaker 1 (38:37):
if you're a secret agent, that's right and I find
it super cool when I've mentoredmany people throughout the
years in doing I want to startvideo or I want to start the
okay, great.
First thing is to press recordand then be consistent, and it
doesn't matter what kind ofcontent, just get it out there
at first, and then you'll startto shape the content that you do

(38:58):
and then, all of a sudden, twomonths later, they get their
first lead and a month later,that lead closes and they're
like, oh my God, it actuallyworked and you can sit back as
somebody that's done it and gono shit.
Why do you think that we spendso much time coaching, preaching
about it?
It's that level of.

(39:21):
It's almost as simple aswhether you believe you can or
can't.
You're right.
If you have the mindset and thementality that gosh, this will
never work.
Or I could never be on camera,which was probably your mindset
before.
Press and record that firstcouple of times.
No, you're not going to get theresults that you're looking for
.
Why?
Because were you really lookingfor them?
Because if you were, you'dconvince yourself that you can
do this and that you will do it.

(39:43):
And then, all of a sudden, thebusiness comes and you go okay,
I knew it all along.
Yeah, you know.

Speaker 3 (39:49):
But I think also, too , surrounding yourself with
people that are already doing it.
So that's where I feel mybrokerage at real.
So many people are doing, youknow, videos and not and yes, I
look at it as like, oh, I can'tbe at his level, but he started
where I started.
So, yes, you can be at thatlevel, but you have to take the

(40:10):
first step and I think bysurrounding yourself with people
that are already doing it, thenit's almost like that peer
pressure, like, oh, she did avideo, it looks good.
I need to keep it up, yeah, andalso, y'all have different
followers.
Yes.

Speaker 1 (40:21):
It's not like y'all have the same.

Speaker 2 (40:22):
Yeah, so people that are following you think you're
the oh my God video expert.

Speaker 1 (40:28):
Yeah, that's a great point.
That's a great point, and a lotof folks out there do believe
that.
Oh man, I saw this great videothat this realtor put out.
Go make the same one.
Do it in your words.

Speaker 2 (40:40):
Because your followers aren't going to see
that one Absolutely Redo it.

Speaker 1 (40:50):
So, sandra, I pulled up some stuff on chat GPT and
we'll flip back and forth fromthis content and data discovery
that we have here.
I just want to talk about someof these things because, as
smart as AI is, I wanted to testits skills to see if it
correlates with what we do here.
So I asked ChatGPT based onwhat you can find on the
internet using actual data, howimportant is it for real estate

(41:11):
professionals to incorporatevideo into your business and why
is it important?
So it goes on to sayincorporating video into the
real estate marketingincreasingly vital for
professionals aiming to enhanceclient engagement and drive
sales.
Here's why it says enhancesclient engagement and lead
generation.

(41:31):
Increased inquiries listingfeatured videos receive 403 more
inquiries than those withoutindicating higher buyer interest
.
Higher lead generation Videosvideo makers obtain 66% more
qualified leads annually andexperience 54% boost in their

(41:52):
brand awareness.
Come back to us.
That is we're not talking chumpchange numbers.
Those are significant increasesin your engagement, increases
in your capture, increases inyour brand awareness and one of
the things that we talk heavilyabout in any kind of discussion.
I don't care what motivationalspeaker or anything you're

(42:13):
looking at these days, but theyall talk about brand awareness.
People need to know who yourbrand is and what you do and
what it stands for, and I canhonestly say if I go to your
social media, I know damn wellexactly what Sandra Rangel and
her team stands for.
It's right there on the frontface.
Just like you mentioned, I hada potential client that found me

(42:36):
online, went to my reviewsguarantee.
She went to your social media,looked at some of your content
and went.
You know what I like herbecause real estate is real
estate.

Speaker 2 (42:46):
But who you do real estate with?

Speaker 1 (42:48):
has to do with someone you like know or trust
Correct.

Speaker 3 (42:52):
I had somebody say when I went through your reviews
they didn't look like they're abot reviews and I was like I
didn't realize there's a suchthing, that they can create them
.
But I'm like, yeah, all of mineare human, you know they're.
They're sincere, living andbreathing.

Speaker 1 (43:06):
Not like those election voters.
No, I'm kidding, I'm kidding,but yeah, okay.
So let's flip back to this overhere.
Um, consumer preferences.
Preferences for video content73% of home buyers are more
inclined to list with an agentwho utilizes video highlighting
its role in attracting clients73% that's again not chump

(43:30):
change figures.
Influence on buying decision44% of consumers are more likely
to purchase after watching avideo about a product or service
.
Underscoring videos persuasiveit's persuasive power.
These are honestly it's thefirst time I'm looking at this.
I looked it up and then threwit over here, but I love chat, I

(43:54):
mean, wow Right.
Competitive advantageutilization by agents despite
its benefits, only about 10percent of agents currently
employ video in their marketingstrategies.
Let's stop right there.
That is so dramatic of adifference in regards to the

(44:17):
level of impact that it can makeon your business and the lack
of participation from those thatare not incorporating it into
their business.
What do you have to say aboutthat?
I mean, what are your thoughtson?
Obviously it's fear, but is italso not wanting to get out of
the comfort zone, being lazy,not thinking it'll work?

(44:39):
Who knows?
But we know that all of theones that are actually doing it
are receiving astronomicaluptick in their figures.
Closings everything, especiallyyou.
You mentioned you doing it.
Boom five closings, holy cow,it's working.
Why are more people not doingthis?

Speaker 3 (45:00):
I think because obviously in the beginning, like
I just went to go visit one ofmy clients and she opened a
plant shop and she said whatkind of plant shop?
A regular plant shop, Letregular plant shop meeting over
there afterwards.
But she was, you know, praisingme on my social media and she

(45:23):
says, wow, you know you.
You know, obviously, hiresomebody to do all this
marketing for you and all that.
And literally right there I dida video of her place and I
showed her how I used CapCut toplug it in.
I showed her templates and youknow, look really quick, like
five minutes.
I did a video for her and she'slike wow, I didn't, I had never
heard of CapCut and I didn'tknow I could do that.

(45:44):
And so she goes you should havea class right To teach people
that don't do that.
So I think sometimes it's thelack of knowing what tools are
out there.
You know CapCut's free,absolutely.
You know, if you want the moreadvanced, you know you pay a
couple of dollars more a month,but with the free version you
can do so much with it.
A lot of the little simplestuff I do.
I do with CapCut, like I justbought an espresso machine and

(46:07):
so yesterday, as I'm making ityou know my coffee I did a video
, so I'll probably post it today.
Video, so I'll probably post ita day, and I'm like, oh, my God
, that looks so cool, you know,but I'd use the templates and it
just makes me look like aprofessional.
And you know, even my assistantshe says you know, the clarity
is so good and I'm like, yeah, Idid it all for me.

Speaker 2 (46:23):
And that goes back to like how you're saying what
your, your coffee.
You're showing your lifestyleMark.
You always preach what used tobe the 80, 20 rule.
Now it's like the 90-10 rule,which again you're showing your
personality, which is going toget the business.

Speaker 3 (46:41):
That's right.
Mark preaches that all the time.
Yeah, Because I'm being toldthat.
But sometimes I forget and I'mlike, or I take the content and
I'm running around driving youknow, so by the time I put it
together and I'm like, oh, it'salready too late, and I'm like I
can't even post it, it's notthat day anymore.
You know so we get in our ownheads and stuff and you know
what Stop, do your video yes, Doyour video Post, you know like

(47:04):
that three-step process right.
And so I think a lot of it isprobably because people think
that they need to go hiresomebody.
You're right.
So, if you're going to do themodel homes, go and visit the
model homes, take a lot of video, then use your CapCut and then
post it.
It doesn't have to beprofessional, we all started
somewhere, you know.
Just create it and post it, andthen people will start seeing
you.

Speaker 1 (47:24):
Absolutely.
And for those of you out therethat believe that CapCut is
maybe too daunting for you, Iactually have committed to doing
a CapCut class.
I utilize CapCut to edit thesepodcast videos that we're
talking on right now all of thecontent that you see on social
media.
So just put your email in thecomments and I'll make sure that
you get the invite to that.

(47:45):
We have not set a date, but itwill be at the end of this month
or so, and I just think thatone of the excuses or one of the
reasons that I hear often is oh, I don't want to do that,
everybody's doing it, and tothat point, I can now which I

(48:05):
didn't know before today I cannow say that you're wrong.
Only 10% of you guys are doingthat, so there's still 90% of
you that are saying exactly whatyou're saying right now and
holding yourself back fromgrowing your business from
something so simple as pressingrecord and telling the camera
what you already know.

Speaker 3 (48:23):
And every so often we'll get together as a group of
agents and say, hey, we'regoing to go out to three or four
model homes, let's get togetherand then that way we can show
you the tips that we're doingand, uh, how we put it together.
I think we went out two timesand we're getting ready to do a
third one.
But you know, get with agentsthat are doing that and, you
know, go and, or don't be afraidto ask somebody that you see

(48:45):
that does that, to say, hey, canI shadow you one day when you
go and take content, just to seehow you do it, and you might
pick up some tips that you'relike, oh, I didn't know to walk
it that way, don't walk straightinto the model home, walk you
know, curve around, you know thewalkway, and it just gives a
totally different Ladies andgentlemen, professional status

(49:05):
y'all Just like that.

Speaker 1 (49:08):
that makes me super happy because I remember, like
it was yesterday, how nervousand hesitant you were to even
jump out into this new venturethat you're doing, and I love
that.
You're doing great with it andstill remaining consistent,
which is, again, the hardestthing that we can do as humans
is be consistent at anything.

Speaker 3 (49:27):
Correct, you're like the big brother.
You watch me grow.

Speaker 1 (49:31):
Look at her go.
That's awesome.
So, jc, what are we at on time?

Speaker 2 (49:36):
You're at her, go.
That's awesome.
So, jc, what are we at on time?
You're at 57 minutes, okay, solet's wrap this up with the
following.

Speaker 1 (49:42):
Let's go back to the reference, and there's plenty
more of these tips.
Guys, if you want to learn moreabout this, jump into chat GPT.
Literally copy paste exactlywhat you see on the screen.
It will give you probably thesame answer, depending on how
you've trained your chat GPT.
Good boy, good boy.
So the next thing that I askchat GPTs how often should you

(50:04):
post on social media as arealtor, and what is the best
content to capture new customers?
And I'm going to run throughthis real quick because I want
to get to the tips piece at theend here.
Let's see your Facebook aim topost one to two per day to keep
the audience engaged withoutoverwhelming them.
Instagram one to three timesper day.
Twitter, due to its fast pacingnature, consider posting 12 to

(50:26):
15 times daily, sharing a mixedlist of market updates and
community news.
That's impressive.

Speaker 2 (50:34):
Yep, I'm on Twitter and if you do once a day, you're
not going to get any traction.
There's a reason why Elon postsso much a million times a day.
Wow, yeah, you have to do more.
Yeah, I agree with that.

Speaker 1 (50:45):
Would you look at that?
The next thing on this andagain, I have not looked at this
once before, we were nowthrowing it on the screen
Consistency is the key rightthere.
However, it's crucial tomoderate audience engagement, to
adjust your post scheduleaccording to avoid content
fatigue, and what that's meaningis after about a week or two

(51:07):
weeks of posting and you've beenconsistent on the time frame in
which you're posting and you'renot seeing the results, or you
are seeing the results.
That's giving you an indicatoron the time in which you're
posting and you're not seeingthe results or you are seeing
the results.
That's giving you an indicatoron the time in which you're
posting in the day that thepeople that you have as
followers are able to look atyour content, willing to look at
your content and engaging withyour content.

(51:29):
So listen to the signs.
They're all there.
Just listen to them and adjustyourself accordingly.
Let's see here.
So let's jump into this pieceover here where it says I'd like
to know some common tips togive someone that is starting
recording content for realestate.
For someone just starting outwith recording real estate

(51:50):
content, here are some valuabletips to create engagement and
effective videos.
So real quick.
We're going to go through theseand I want to see if you agree,
disagree or can add some levelof expertise to this.
So, number one plan yourcontent in advance, create
outline or a script to cover keypoints.
Keep it, let me see, keepconscious of and engage in, map

(52:14):
out content themes like propertytours, neighborhood highlights,
marketing tips and clienttestimonials to build a variety
of consistency.
What are your thoughts on that?

Speaker 3 (52:24):
I agree, cause I think it's just like when you
plan your week, you know youplan it.
You know Sunday you look whatyou have for the week.
So even if you just do itweekly to know, okay, what day
am I going to post, you knowthere, what day am I going to
post.
There's different creatorsthat'll say okay, on Mondays
you're going to post somethingpersonal.
On Tuesdays you're going topost something business.
On Wednesday you're going topost something about the
community.
You already have your schedule.

(52:55):
So you already know.
Okay, even if you went out oneday and you went and took
content of different things inthe community, you're like, okay
, I took enough today for thenext three weeks.
So then you don't have to feellike, oh, I'm constantly out
there getting content and I feellike I'm always doing this.
Then it's going to feel tediousinstead of feeling like you
planned it.
You know I have one friend ofmine that on Mondays he goes and

(53:16):
does all his home tour videos.
You know, when the light isgreat in the morning before the
sun, it's actually, you know,hitting too hard on on the front
of the home, and then he'salready getting for a couple of
days.
You know so.

Speaker 1 (53:28):
So you're saying that it's possible to just go out
and record a bunch of content tohave it ready to post.
You don't have to like recordpost, record post, correct,
crazy content.
I love it.
So, number two use qualityequipment and lighting.
Invest in decent camera or usea smartphone with high quality

(53:51):
camera.
Ensure good lighting.
Natural light works well, butfor indoor shot shoots, use soft
led lights to avoid harshshadows.
And that's what we're usingright now in the podcast studio.
We're using high qualitycameras, but what are your
thoughts on that?

Speaker 3 (54:07):
And it's great that you asked that question because
so, david Gonzalez, you know, hemoved into our brokerage and
he's the one that we've beenshadowing because he does all
these videos.
He's now just starting to dosome videos for me as well, and
we went out and met with him andhe was telling us how he
records.
So one time he showed us hiscarousel on his Instagram.

(54:29):
We thought he pulled those fromthe model home website.
And we're like, oh wow, youknow, are those from the model
home website?
And we're like, oh wow, youknow, are those from the model
home?
He's like, no, I took those.

Speaker 1 (54:37):
Yeah, they wish they had this content.

Speaker 3 (54:39):
Yeah, he's like with his iPhone.
So as long as you have thesettings where they need to be.
So he said the next meet thatwe're having we're actually
going to meet with him so he canshow us how he actually does
the still photos.
So then we can do our carouselwith the model home photos and
not worry about, you know,taking something from somewhere
and then getting in troublebecause you didn't have the

(55:00):
rights to use those photos.
So I'm excited, but it was justwith his iPhone and it's making
sure you have the settingswhere they need to be, and I
think that's really.
You don't have to go buyexpensive equipment.

Speaker 1 (55:11):
Ladies and gentlemen, out there, you're literally
watching us on one of the mostexpensive and high definition
camera devices that you can findon the market.
Did they do it intentionally?
I don't know.
Maybe so because video contenton TikTok and Instagram and
Facebook is so relevant anddesired and consumers are trying

(55:34):
to scroll for the bottom of thepage every day that they
equipped us with an incrediblecamera that you can literally
turn on and voila, you'vealready spent the money you've
already invested in it.
Now use it Right.

Speaker 3 (55:48):
Right, crazy concept.
And if you're going to do video, all I did was bought a little
mic off of Amazon.
There you go, and so I put iton, I plug it in and that works.

Speaker 1 (55:58):
And it's funny that you mention that, because the
next number three says focus onaudio quality.
Clear audio is crucial.
Use a lapel mic.
That's what you're talking aboutConnect with Bluetooth or an
external microphone to enhancevoice quality.
Right now, guys, I'm talking ona pod mic from what is this

(56:20):
Rodecaster?
Then I've got a Shure mic overon the other side, an M7, which,
100%.
We paid a little money for itbut I guarantee you you can tell
the difference coming throughyour speakers right now.
Avoid recording in noisyenvironments, or poor audio can
make the content hard to follow.

(56:40):
100%.
You don't want to distract themfor anything other than you at
the moment, and for those of youthat don't have the funds,
don't want to risk buying theequipment.
There are plenty of tech appsout there AI that will help you
clean up your audioautomatically.
Auphoniccom is a great placewhere you buy time.

(57:03):
You upload your video.
It spits it out clean audio, ascan be.
Matter of fact, before webought all these fancy mics,
that's what we used to cleanthis audio up.

Speaker 2 (57:11):
Hey, even CapCut cleans up audio.

Speaker 1 (57:14):
It will.
It will Not as good as Alphonic, though.
No, that's incredible, but yeah, I mean, you just mentioned
getting a solid mic.
You utilize it.
For those out there that arenot utilizing a mic, what do you
have in way of advice for them?

Speaker 3 (57:31):
Well, it just depends , because if I'm doing, you know
a video, so I hired thiscompany in California, um, and
he's doing my videos where I'mdoing my talking heads, my green
screens, because I'm not goingto do it myself, right Because?
if it's never going to happen.
So it was like, okay, great,you're going to help me.
So he coaches me over the, youknow, the computer.
I have my computer up and it'sa live zoom.

(58:03):
He's coaching me with the linesof what I have to say.
I have my tripod, I have my, myum telephone, you know, with
the recording, and then I havethe Bluetooth.
So if I didn't have that, ifI'm going to be far from my
phone, then the quality is notgoing to be the same, you know,
even though I'm in an enclosedroom, you know.
So it's important to have atleast, you know, and they're not
that expensive Less than ahundred bucks is what I paid for
it.

Speaker 1 (58:18):
As a matter of fact, guys listening tuning in, I'm
going to put a couple of linksto a couple of inexpensive
devices that you can use topurchase to leverage with your
audio.

Speaker 3 (58:28):
But if you're going to do house tours and you know
you don't have to talk whileyou're doing the tours, you can
do the voiceover on CapCut.
So they'll learn that in yourclass.
So you do the videos.
I haven't done that becauseobviously I don't like how my
voice sounds, so I haven't done.
I did one voiceover but Ihaven't been consistent on
voiceover.
But I'm going to work on thattoo.
But it's things like that thatthere are solutions that I can

(58:51):
go and take all these videos ofthese homes and then place where
I want to say what I need tosay, exactly as the video's
playing Super smart, veryforward thinking, and you don't
necessarily have to be forwardthinking when you're recording
because you can always go backto edit that Right?

Speaker 1 (59:09):
Yeah, let's see here.
Number four showcase keyfeatures.
Highlight unique and appealingproperty features.
Walk through rooms.
Highlight unique and appealingproperty features.
Walk through rooms.
Explain layouts and mentiondetails like floor types,
finishes and upgrades.
If you're showcasing aneighborhood, focus on popular
spots and immunities to helppotential buyers envision the
lifestyle, it's always aboutpainting that picture, always.

(59:32):
In regards to that, I'm goingto skip to number five.
Keep the video short andengaging.
Aim for short clips one tothree minutes for social media
and slightly longer, uh ones forplatforms like YouTube five to
10 minutes.
Well, you're watching a longform podcast, guys, but I use an
app called Opus pro to takethis episode.

(59:53):
Jump it, throw the link afterit's been edited into Opus and
it clips up everything for us.
No additional effort needed.
It's just a little bit of moneyand you're done.
Truly, what are your thoughtson the length of engagement,

(01:00:14):
Because I almost disagree withthis a little bit.
The idea of one to threeminutes.
I think it's still too long.

Speaker 3 (01:00:20):
I think it just depends on the platform.
Okay, Because if you haveInstagram, you know they tell
you 30 seconds, you know, orless.
Obviously, if you put somethingfive seconds, you know,
depending on what they'rereading it's going to keep
looping.
That's right, and so you'regoing to get more views, you
know.
So what is it that you'retrying to do?
You're trying to get the justthe views, or are you trying to

(01:00:42):
actually get, you know, peopleacross?
Yeah, and so I know that with,with YouTube, which I'm not
focused on that right now, andreason being is that, what do
you mean?
I have to talk for two, threeminutes, you know.
So, obviously, that's, you know, eventually, maybe step.
So I'm going to focus on what Ifeel I'm going to be good at
right now.
So the Instagram and keepingthe 30 seconds, you know, within
a shorter period, becauseeverybody's going to keep

(01:01:03):
scrolling.
If it's too long, they're goingto keep going.
I did do the lifestyle one thatI really liked at Harley did
for me and it was on a modelhome and it was really good and
even though my purpose was toattract buyers, you know, maybe
even sellers, people that wantedto live by the rim Most of my
friends.
You know my peers were calmingon it, which was really good,

(01:01:26):
because it just kind ofmotivates me that I need to do
more of that.

Speaker 1 (01:01:29):
It reinforces what you're doing.
Yes.

Speaker 3 (01:01:30):
And so I was like so it was really great to.
You know, most of the peoplethat were my friends, my
colleagues, were commenting onhow great they loved it.
You know that I was runningjogging to Lifetime from that
model home.
They're like did you really run?

Speaker 1 (01:01:45):
all the way.

Speaker 3 (01:01:46):
And I'm like no.
But it gives you that lifestyleimpression that if you moved
into the subdivision you couldrun to the gym right here.

Speaker 1 (01:01:55):
And your absolutely intention is to paint that
picture.
How do you paint that pictureother than here's a visual for
it?
You know it's incredibly simplebut so difficult for 90% of the
industry, and so we kept itshort.

Speaker 3 (01:02:14):
But you had those drone photos coming from the
house and then the drone photoas I'm, you know, jogging up the
sidewalk and then into, youknow, the gym.
So I'm proud of that.
You should be.

Speaker 1 (01:02:23):
Matter of fact, you should be proud of all of what
you're doing because you are, asmentioned in the beginning of
this discussion, getting out ofyour comfort zone to continue to
grow, not just maintain, yourbusiness, and that speaks
volumes.
And obviously you're joining thepart of the 73%, the 403%, all
of those crazy percentages thatwe're seeing an uptick in

(01:02:45):
business for those that are inthis down market, you know.
That being said, let's see hereI've got a levered fire.
Okay, you know what.
I'm going to skip all the rest,but go right here to number six
be authentic and personable,and this is something that we
hit on earlier on in thisdiscussion, and I think it is

(01:03:06):
the most important.
Let your personality shinethrough.
You were talking about one ofyour folks that joined, and it's
like dude, be yourself.
You can't be this stiffy,because that's not that's what
people see right now.
You know and this says thatbuyers want to connect with a
person behind the listing, so befriendly and approachable,

(01:03:27):
speak naturally and lookdirectly at the camera to create
a sense of connection with thatperson.

Speaker 3 (01:03:33):
Very, very Find your tribe, that's right.

Speaker 1 (01:03:35):
Find your tribe.
That's right, find your tribe.
Yeah, I mean all of thisinformation and, like you said,
you don't focus on one to threeto five minute clips.
Well, after this discussion,ma'am, you're going to have a
ton of them and they're going tobe awesome, because the content
in here wasn't just content,canned information.
This is stuff that you'reactually deploying into your

(01:03:56):
business and it's working.
Why?
Because you're consistent,you're creative, you're trying
new things and you're gettingout of that so-called comfort
zone that the rest of the 90%remains and will maybe die there
.

Speaker 3 (01:04:09):
Try on there.
It's part of being a businessowner trying to, you know,
continue to thrive.
And then what else can we dothat might help us grow even
more?

Speaker 1 (01:04:20):
Absolutely, Sandra, this has been an incredible
discussion for your second onecoming back after quite some
time.
You look like.
What do they say?
Like riding a bicycle?
You get on.
You're just now she's poppingwheelies and stuff.
That's awesome.
As we wrap this up, is thereanything that you would like to
share with our listeners, ourviewers, whether it be for

(01:04:40):
buyers, realtors, lenders,anybody?

Speaker 3 (01:04:44):
No, I mean just, you know, just make sure don't hold
yourself back, Because you know,if I would have started sooner,
then I probably, you know, hada different impact now.
But I know that you know, a lotof us, like we talked about
being introverts, that we're inour own heads thinking, you know
, no, people don't want to seeme, People don't want to hear me
.
It's like, just do it andyou'll be glad you did it, and

(01:05:07):
then you'll be, you know, upsetthat you didn't do it sooner.
That's very true.
No, that's very true.
No, that's very true.
And if anybody needs, you know,advice or tips, you know, you
know, DM me, I'll be happy tohelp or suggest whatever you I
think you might need.

Speaker 1 (01:05:22):
A clear indicator of a true leader offering up
services to help the bettermentof everybody.
And, truly, one of the reasonsis is, if you get better, it
also makes us level up as well,because, let's face it, you can
keep get better.
It also makes us level up aswell because, let's face it, you
can keep chasing us, but you'llnever catch us.
You know, and I want to repeatsomething real quick before we

(01:05:44):
end this, and I think it's superpowerful and just a large,
large fact.
Data Increased inquirieslisting featured videos receive
403 more inquiries than thosewithout.
Um.
Uh.
Video marketing obtained 66%more qualified leads annually.

(01:06:05):
Experienced 54% boost in brandawareness.
Uh, 73% of home buyers are moreinclined to list with an agent
who utilizes video.
Highlights, uh, the role ofattraction and clients.
Uh, 44% of consumers are morelikely to purchase after
watching a video about productservice or um.

(01:06:26):
What does that say?
Or underscoring videos,persuasive power and, that being
the case, and that being said,guys, that's some strong data to
help get you out of that 90%and over to the 10% column.
Sandra, I want to thank youagain for being a freaking rock
star, as usual.

(01:06:46):
I wish you continued successand growth and the ability to
continue to say, ah, screw it.
I am going to do this becauseit's going to be better for me,
my family and the industry as awhole.
Thank you for joining us.

Speaker 3 (01:07:00):
Thank you for having me.

Speaker 1 (01:07:01):
Absolutely.
Again, you're awesome.
Ladies and gentlemen, thanksagain for continuing to watch.
Make sure to like, subscribe.
If you're getting something outof this, please make sure to
share it.
We have content on Facebook.
We've got it on YouTube, alittle bit on TikTok, but I
really appreciate it.
Continue to tune in, because Iwill promise to bring experts

(01:07:23):
only Until then, we will catchyou on the next one.
You