Kitcast: Digital Signage News

Kitcast: Digital Signage News

Kitcast’s experts and special guests from the digital signage industry discuss main trends in the digital signage and beyond. They find the best solutions, share their experience, giving advice and answer the most crucial questions in the market. Once a month Kitcast shares news digest with trending events and insights. Tune in to keep your finger on the pulse of the IoT and digital signage.

Episodes

November 1, 2019 13 min

In the new episode of our podcast series, we discuss the basics of building a customer-centric product. Our guest is one other than Kitcast’s CPO — Alex Chirva.

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97% of people go online to find products and services. 93% of online experiences begin with a search engine. These figures are just the tip of the digital experience era and it’s vital for ay marketer to keep the hand on the pulse and research new marketing tools and approaches. In our new podcast, we discuss the 7 Questions to Ask Yourself If You Are a Digital Marketer.

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Here’s the last episode of the interviews recorded at the Digital Signage Summit Europe in Munich in July.

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We continue our series of interviews recorded at the Digital Signage Summit Europe in Munich. The new episode of focuses on the video walls market and our guest is Katrin Kerber, Account Manager Graphics at Matrox.

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What are the main challenges when it comes to visual recognition? Why you should never use the term facial detection? What can customer facial expressions tell you about your product? How does DynaScan organize its research process? Tune in to find out answers to these and many other burning questions about the visual recognition in digital signage.

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What the traditional CMS fail and are no longer relevant? Why AI is a buzzword and how machine learning helps make digital signage interactive? How does Intuiface adjust to the competition and how can interactive signage company provide the security? Tune in to find out answers to these and many other burning questions about the interactive digital signage.

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We’re glad to announce our new podcast series “What about...” dedicated to the cutting edge digital signage technologies, the most peculiar market trends and companies that are at the forefront of the industry. In the first episode called “What about 3D Holographic signage” we discussed the latest developments in this market with Christy Weeks – Senior Marketing Manager at Hypervsn.

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In the new episode of our podcast series, we discuss the latest developments in the digital signage industry and beyond. From a double digit growth in the OOH market to Visix’s ultra-small nano digital signage player that will blow you away. What does JCDecaux SA’s first international audience measurement system mean for the airport industry? 

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More and more brands try engage their audience by focusing on content marketing – especially, on the user-generated content as one of the most versatile tools. Studies show that the overall brand engagement is getting higher by 28% once you implement the UGC into your digital signage strategy as it helps to bond with your customers and improves social proof.

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In the new episode of our podcast series, we discuss the latest developments in the digital signage industry. From the factors which hamper the growth of the market, to the release of the 8K ready multi-format digital matrix switcher by Kramer. The hottest news you’ve got to hear to up your digital signage game.

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