Knack 4 Business
Welcome to the Knack 4 Business podcast, where we explore business ideas and share those ideas globally. Knack 4 Business is about sharing Knowledge, Networking, Architecture, Connecting and being Kreativ. That is what KNACK stands for. The common threads of any business are people, money, continuous change and information. In a diverse world, we are unique and face the same wins and challenges. In this podcast, we invite you to learn about what is out there and how connecting with people and ideas helps us all succeed. We cover business topics that range from the mind, the body, finances, legal, accounting, real estate, manufacturing, networking, IT, marketing, and social media, and add anything to the list that supports your work. Even your competitors have something to offer you.
Episodes
GROWTH PILLAR: Sales & Revenue
WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN: A clear read on the inner blocks that kill sales, a smarter way to work a room, and a simple writing rule that gets follow-up emails answered.
Most business owners don't have a lead problem. They have a selling problem. They feel the ick. They go quiet. They don't follow up. And the de...
GROWTH PILLAR: Sales & Revenue
WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN: Actionable insights, hard-won lessons, real growth strategies
Most business owners think more revenue means more marketing spend. Stacey Hylen shows the opposite.
In this episode of Knack 4 Business, Stacey shares how a single upsell question grew one client's sales by 48% in a single mon...
GROWTH PILLAR: Real Estate & Wealth Building
WHO THIS IS FOR:
SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN:
Actionable insights, hard-won lessons, real growth strategies
Tiffany Alexander solves one of the toughest problems in wealth building: how to grow money without ever holding a plunger.
She started flipping houses in Florida 20 years ago. Then she went up the ladde...
GROWTH PILLAR: Sales & Revenue
WHO THIS IS FOR:
SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN:
Actionable insights, hard-won lessons, and real margin strategies you can apply this week.
Most small business owners chase revenue and wonder why they still feel broke.
Paulo Knabben, founder of Loocro, has helped over 150 companies fix that exact problem — and his ...
GROWTH PILLAR: Marketing & Branding
WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN: A clear way to check your website's real health in 30 seconds, plus a continuous-improvement model that grows traffic and conversions without another redesign project.
Most business websites quietly lose ground every year. Traffic dips. Engagement drops. Conversions slip. And the usu...
GROWTH PILLAR: Leadership & Ops
WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN: A simple four-part framework for leading a team, a behaviour-science approach to building new habits, and a clear test for whether you are actually leading or just bossing people around.
Most leadership advice gives you a list of 21 things to remember. Your brain can hold four. That is t...
GROWTH PILLAR: Marketing & Branding
WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN: A fresh model for trade show ROI, a clear way to measure podcast performance inside a sales funnel, and a working understanding of why most digital marketing fails, and how to fix it.
Most businesses leave trade shows with a stack of business cards and nothing to show for it. Max Fra...
GROWTH PILLAR: Marketing & Branding
WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN: Practical ways to align marketing and sales, sharpen brand messaging that actually speaks to buyers, use AI without sounding generic, and plan a smarter 2026 marketing strategy.
Why does your marketing feel busy but not effective?
That's the question Neil Gray, founder of Refra...
GROWTH PILLAR: Health & Wellness
WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN: Early warning signs of executive burnout. A practical framework for boundaries. The mindset shift from identity protection to identity gain. A real story of recovery from a 27-year tech veteran.
Most leaders don't see burnout coming until it has already taken something from them.
Kenny ...
GROWTH PILLAR: Real Estate & Wealth Building
WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN: Actionable insights on identifying distressed properties, running a cost-benefit analysis, and avoiding the traps that sink most first-time real estate buyers.
How do you turn a problem property into a stable, money-making asset instead of a financial drain? Fred Crouch know...
GROWTH PILLAR: Leadership & Ops
WHO THIS IS FOR: SMB owners / Solopreneurs / Startup founders / Leaders building systems
WHAT THEY'LL GAIN: How to structure your company right from day one, protect your equity through every funding round, build a board that works for you, and raise capital without handing over control.
Most founders don't lose control of their company in one dramatic moment. They lose it in small decisions mad...
GROWTH PILLAR: Real Estate & Wealth Building
WHO THIS IS FOR: SMB owners / Solopreneurs / Retirees and pre-retirees / Investors seeking true diversification
WHAT THEY'LL GAIN: How to use life settlements as a non-correlated asset, how the buying process works end to end, and why alternative investments belong in every serious wealth strategy.
Most investors think diversification means spreading money across different stock mar...
GROWTH PILLAR: Sales & Revenue
WHO THIS IS FOR: SMB owners / Service business operators / Solopreneurs / Leaders building systems
WHAT THEY'LL GAIN: A practical framework for mapping the customer journey, engineering emotion into every touchpoint, and charging premium prices without losing clients.
Most businesses think they deliver great service. Their customers disagree. That gap is costing you clients, revenue, and referral...
GROWTH PILLAR: Leadership & Ops
WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building teams
WHAT THEY'LL GAIN: How to spot misalignment before it costs you — in hiring, in leadership, and in your own career path.
Most people don't quit bad jobs. They quit misalignment.
Tracy du Randt knows this firsthand. A car accident in South Africa — 72 hours, one suit, and 6,000 rand — ...
GROWTH PILLAR: AI & Automation
WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN: A clear-eyed framework for using AI in marketing without losing the human judgment that actually closes deals, builds trust, and grows businesses.
Most small business owners are either ignoring AI or blindly trusting it. Bernie Charlebois says both approaches will cost you.
Bernie is the ...
GROWTH PILLAR: Leadership & Ops
WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN: A clear framework for understanding why burnout kills innovation, practical ways to shift from stuck thinking to creative problem-solving, and a new lens for building teams and businesses that stay inventive under pressure.
Andre Walton has spent decades studying what happens when the cr...
GROWTH PILLAR: Leadership & Ops
WHO THIS IS FOR: SMB owners / Solopreneurs / Team leaders / Corporate managers building stronger cultures
WHAT THEY'LL GAIN: A clear-eyed look at the real cost of disengagement — and practical ways to unlock the human potential already sitting in your organization.
Your systems are optimized. Your KPIs are dialled in. So why is everyone exhausted?
Jessie-Lynn MacDonald is an executive and ...
GROWTH PILLAR: Cybersecurity & IT
WHO THIS IS FOR: SMB owners / Solopreneurs / Rural operators / Leaders building systems
WHAT THEY'LL GAIN: Practical Wi-Fi planning knowledge, rural ISP selection guidance, and a clearer picture of what reliable business internet actually looks like.
Most people set up their internet and hope for the best. Birket Foster knows exactly where that goes wrong.
Birket is the founder of Storm Intern...
GROWTH PILLAR: Leadership & Ops
WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN: A practical framework for turning workplace conflict into collaboration, tools to interrupt fight-or-flight reactions in real time, and a strategy for using AI to script difficult conversations before they happen.
Most business owners treat conflict like a fire to put out. Mitch Weisburg...
GROWTH PILLAR: Real Estate
WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN: How to vet a syndication sponsor, read the legal documents that actually matter, use tax strategy to offset passive income, and build generational wealth through commercial real estate — without managing a single property.
Most people never invest in commercial real estate because the...
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