AI can generate content — but it can’t build trust. Your brand still needs human clarity and heart to truly connect.
Summary:
How do you stay authentic when AI can write for you, speak for you, and even design for you?
In this fresh episode of Knack 4 Business, we welcome back brand messaging expert Esta Singer, founder of S.H.E. Consulting, to unpack her 4 key secrets that help brands truly shine beyond AI.
With 25+ years of experience helping founders and organizations express their value with clarity, confidence, and consistency, Esta reveals the new rules of brand storytelling — and why authentic, people-first messaging always wins.
✨ What You'll Learn:
- The 4 messaging secrets that make your brand connect, not confuse
- How to refine your voice so your audience actually listens (and buys)
- The limits of AI when it comes to brand authenticity
- How to use tools like ChatGPT and Canva to enhance, not replace, your storytelling
- How to keep your brand consistent across team members, platforms, and customer touchpoints
- Real-life stories from Esta’s work with startups, nonprofits, and enterprise brands
Esta’s no-fluff, heart-led approach helps you stop blending in and start standing out — even in a world where bots write blogs and generate graphics in minutes.
“AI can help you scale. But only you can connect.” – Esta Singer
🔗 Guest Info:
Esta Singer – S.H.E. Consulting
🌐 Website: https://www.sheconsulting.com
💼 LinkedIn: Esta Singer
🎙 Special Thanks:
Huge gratitude to the amazing supporters of Knack 4 Business:
- 🎧 Carl Richards of Podcast Solutions Made Simple
- 🏠 Fred Crouch of Property Wizard Podcast
- 💼 Jovan Strika from @Hive Coworking
- 👥 Melanie Webber
- 🧠 Wayne Pratt from Motive8U Inc
🤝 Featured Sponsors (Audience-Aligned Picks)
🛠️ Descript – Effortless audio & video editing for content creators and business communicators
🌐 @Hive Coworking – Build real business connections online & IRL
🏡 Property Wizard Podcast – Straightforward real estate tips for entrepreneurs and investors
🎥 Watch on YouTube:
👉 4 Key Secrets to Make Your Brand SHINE Beyond AI
📩 We’d love your thoughts or questions.
Reach us at info@kreativinsight.com or visit knack4business.com
🎧 Discover more K4B episodes here: Listen to All Episodes
Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.
It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.
It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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