The Problem:
Too many business owners chase profits without purpose—leaving impact, fulfillment, and connection behind.
One quiet evening, Genevieve Piturro heard a voice inside her heart ask a simple, life-changing question: “If this is the next 30 years of your life… is this enough?”
That moment turned everything upside down.
She was a successful TV marketing executive—living the dream on paper. But deep down, something was missing. That question sparked her mission to start a nonprofit from scratch: Pajama Program, which has now delivered over 8 million pajamas and books to children in need.
In this heart-filled episode of Knack 4 Business, Genevieve shares the four core truths she’s learned that can move not just her, but all of us, forward.
What We Cover in This Episode:
🎯 How to listen when your inner voice speaks
💡 Leaving a corporate job to launch a mission-driven movement
💖 Why leading with love is a competitive advantage
💼 How to balance purpose and profit without burning out
📘 What it really takes to start and grow a nonprofit
🚀 Lessons for entrepreneurs on building legacy through service
Whether you're launching a business, leading a team, or seeking more meaning in your work, Genevieve’s story offers a blueprint for finding your “why”—and turning it into action.
More About Genevieve Piturro:
🌐 Website
🔗 LinkedIn
👕 Pajama Program
📖 Book: Purpose, Passion, and Moxie: A Workbook to Help You Start a Nonprofit from Scratch to Success
🎧 Watch on YouTube: Click Here
Meet Your Hosts:
👤 Bernie Franzgrote
👤 Wayne Pratt
Special Thanks To Our Supporters:
🎙 Carl Richards – Podcast Solutions Made Simple
🏠 Fred Crouch – Property Wizard Podcast
🌱 Jovan Strika – @Hive Coworking Space
🤝 Melanie Webber – Business partner and strategist
🎤 Wayne Pratt – Co-host, coach, and founder of Motive8U Inc
Sponsors & Resources for You:
📹 Descript – Smarter content creation. Easy podcast and video editing.
🏢 @Hive Coworking – Real business relationships beyond the screen.
🏘 Property Wizard Podcast – Real estate made simple for new investors.
💬 We Want to Hear From You!
Have thoughts or questions after the episode? Want to connect with Genevieve or the hosts?
📧 Reach us at info@kreativinsight.com
🌐 Explore more at Knack4Business.com
🎙 Catch more episodes: Listen Here
👇 Drop your comments, share your takeaways, and tell us how this story moved you. Let’s keep the conversation going!
Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.
It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated
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