Too many entrepreneurs launch businesses without clear branding, pricing strategy, or authentic connection with their audience.
In this episode of Knack 4 Business, hosts Bernie Franzgrote and Wayne Pratt sit down with Colin McIntosh, founder of Sheets & Giggles, a bold, sustainable bedding brand known for turning pun-based humor into serious revenue.
Colin shares how he:
- Turned being laid off (multiple times!) into fuel for entrepreneurial success
- Raised nearly $300K on Indiegogo with scrappy crowdfunding methods
- Built email lists that convert using math-driven marketing and human-centered copy
- Created a memorable, differentiated brand in a “boring” $15B market
- Embraced authenticity to grow from zero to $1M/month in sales
- Scaled with intentionality—knowing when to hire, when to DIY, and how to avoid common scaling traps
- Launched a second project: SheetsResume.com, an AI-powered resume tool with a heart, helping job seekers worldwide (and given away free to those in need)
💬 “The sun doesn’t shine on itself. Life is better when others are happy because of you.” – Colin McIntosh
Whether you're wondering how to launch a brand with no venture capital, or how to stand out in saturated markets, this episode gives you the playbook. Colin’s raw stories and tactical frameworks will help you validate your ideas, test your pricing, optimize conversions, and build a business people remember—and buy from.
🔍 Key Topics Covered:
- Crowdfunding Math: The 10K email rule for a six-figure launch
- Email Marketing: Conversion tactics from day one
- Branding: How to stand out in a noisy, commodity market
- Scaling: Hiring slow, managing burnout, and staying agile
- Health & Hustle: Maintaining physical and mental health as a founder
- Side Projects: How Colin launched an AI resume builder that helps people for free
- Tools & Tech: SEMrush, Klaviyo, Intelligems, Advanced Shipping Rules
🎙️ Guest Info:
Colin McIntosh
Founder, Sheets & Giggles
AI Resume Builder: SheetsResume.com
LinkedIn: Colin D McIntosh
🤝 Sponsors You’ll Love:
- Descript – Turn spoken words into stunning content. Audio & video editing made as simple as editing a doc.
- Property Wizard Podcast – Unlock practical real estate knowledge to grow your income and wealth.
- East Trade Winds – Free, high-trust networking for entrepreneurs who mean business.
(We may earn a small commission—at no cost to you—when you click these links. Thanks for supporting the show!)
🙌 Special Thanks:
To our amazing supporters:
- Carl Richards from Podcast Solutions Made Simple
- Fred Crouch, host of the Property Wizard podcast
- Jovan Strika from Hive Coworking
- Melanie Webber, our indispensable business partner
- Wayne Pratt from Motive8U Inc, podcast co-host and coach
📬 We want to hear from you!
Drop us a note at info@kreativinsight.com
Explore our business strategy services at Knack4Business.com
Want to be a guest? Let us know!
🎧 Listen & Watch the Full Episode:
Watch on YouTube: https://youtu.be/VT_Stswfj8Q
Or explore all episodes: Knack 4 Business Show
Disclaimer: Please note that the Knack 4 Business podca
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.