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July 8, 2025 38 mins

How can MedTech innovators effectively bring life-changing technologies to market in a complex healthcare world?

In this episode of Knack 4 Business, we welcome Dan Gibson of Gibson Growth Insights, a MedTech sales leader with over 20 years of experience. Dan has helped pioneering companies bridge the gap between innovation and impact—especially in the intricate systems of healthcare in North America.

From deep sales strategy to navigating regulatory challenges, this episode offers listeners a masterclass in how to sell complex medical solutions and thrive in a competitive marketplace.

🎙️ Watch the full episode on YouTube: Click here

 

Key Topics Covered:

  • How to bring MedTech innovations to market successfully
  • Sales leadership best practices in regulated industries
  • Key differences between U.S. and Canadian healthcare
  • How AI and machine learning are transforming MedTech
  • What startup founders need to know about selling complex tech
  • Leadership tips from decades in the field

 

Guest Resources

📧 Email: dgibson@gibsongrowthinsights.com
🌐 Website: gibsongrowthinsights.com
🔗 LinkedIn: Dan Gibson

 

Supporters & Special Thanks

 

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Let’s Connect

Got feedback or questions? Email us at: 📩 info@kreativinsight.com

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Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not r

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