Many small businesses struggle to scale predictably—and Al Guvener lays out exactly how to make growth sustainable.
In this episode, host Bernie Franzgrote (@BernieFranzgrote) and co‑host Wayne Pratt (@Wayne Pratt) chat with Al Guvener from Twelve 7 Ventures, exploring how to move from startup to scale-up with stability and intention.
🧭 Summary
Al dives into the key building blocks of sustainable growth:
- Creating a predictable revenue model
- Implementing value-based pricing
- Using digital marketing to fuel growth
- Launching loyalty programs that retain customers
- Adopting a CRM to systemize sales & service
- Exploring flexible funding like revenue-based financing
- Keeping company culture intact during scaling
- Adding a Chief Revenue Officer role when needed
- Ensuring customer satisfaction to maximize retention
They wrap up with tactical tips for entrepreneurs at every stage—early founders to established SMB owners—on staying agile when markets and conditions shift quickly.
🔑 Key Topics Covered
- Differences between startup and scale-up phases
- Building and forecasting predictable revenue
- Value-based vs cost-plus pricing
- Digital marketing tools and strategies
- Designing loyalty programs that boost repeat sales
- Choosing and deploying a CRM for growth
- Funding options beyond VC—revenue-based financing
- Culture management during rapid expansion
- The value of a Chief Revenue Officer
- Practical scaling advice across business stages
🎯 Guest Info & Resources
Al Guvener — Phone: +1-613-790-8340 · Email: al@twelve7ventures.ca
- Website: twelve7ventures.ca
- LinkedIn: Al Guvener
🏆 Acknowledgements
Special thanks to:
- Carl Richards from Podcast Solutions Made Simple (podcasting expert)
- Fred Crouch, aka The Property Wizard (co‑host)
- Jovan Strika from Hive coworking space
- Melanie Webber, invaluable business partner
- Wayne Pratt from Motive8U Inc, coach & co‑host
🤝 Sponsors & Contact Info
- Descript – AI audio & video editing made easy → Get started
- Hive – Vibrant office community for in-person networking → Join them
- Property Wizard Podcast – Real estate investing insights with Fred Crouch → Listen now
- Notionhive – Websites & apps to bring your ideas to life → Learn more
- East Trade Winds – Business networking for growth & opportunity → Register
📞 Stay Connected
Send your comments, questions, or guest suggestions to info@kre
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