Can You Afford to IGNORE Cyber Security Threats in Your Business?

Business owners often underestimate cyber risks—and that leaves them exposed.

Once upon a time, many businesses thought cyber threats were problems for “big companies only.” But Greg Young from Trend Micro—with over 35 years of experience—shows us that the dangers are real and that everyone is at risk. Picture a business owner who opens one phishing email… and suddenly, ransomware locks everything. Greg explains how that can happen, why older tech is a soft target, and how AI is both a friend and a foe in this fast-changing world.

In our chat, Greg guides us step by step: how to spot your weak points, why even one outdated system matters, how to build backups that work, and what smart, practical moves you can make right now. By the end, you’ll feel equipped, not scared—ready to safeguard your company with confidence.

Key Topics Covered:

• Understanding the attack surface and how small gaps become big threats
• Risks tied to older technologies and why patching matters
• The rise of phishing and ransomware: how they converge
• The power of backups and how to do them right
• AI’s dual role—how it both helps defenders and powers new attacks

Guest & Resources:

• Greg Young, VP of Cybersecurity at Trend Micro — LinkedIn
• Trend Micro website and resources (search “Trend Micro cybersecurity insights”)

Acknowledgments:

• Carl Richards from Podcast Solutions Made Simple — LinkedIn
• Fred Crouch, the Property Wizard podcast — LinkedIn
• Jovan Strika at @Hive coworking — LinkedIn
• Melanie Webber, invaluable business partner — LinkedIn
• Wayne Pratt of Motive8U Inc, coach and co-host — LinkedIn

Hosts:

• Bernie Franzgrote — LinkedIn
• Wayne Pratt — LinkedIn

Sponsors & Tools (affiliate links):
This episode is supported by tools that help SMBs grow—links may earn me a small commission at no extra cost to you:

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• Property Wizard Podcast – Real Estate Made Practical: Clear, beginner-friendly advice from Fred Crouch. Tune in

Enjoyed this episode? We’d love to hear from you! Email us at [e-mail] visit knack4business.com to explore more. Leave a comment, share your story, or connect with Greg—we’re all in this together.

Guest’s Links:

• Greg Young — LinkedIn
  
  Leave your comments, ask questions, or share how you'll act. Read more and join the discussion!

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

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