Here are 4 Ways to Avoid Trademark Infringement Trouble
- Do a Trademark Search Before You Name Your Business. A quick Google search isn’t enough. Check the U.S. Patent and Trademark Office (USPTO) database to see if a similar name is already registered.
- Do a Trademark Search Even If You’ve Already Named Your Business. It’s NOT too late. It’s better to find out sooner than later that you’re risking an infringement action. If that’s the case, you can work on rebranding right away and maybe get that done before any trouble happens.
- Consult a Trademark Attorney. We can help you assess the risk of infringement before you invest in branding, once your business is up and running, or at any time, really!
- Be Prepared to Change Your Name If Needed. If you get a cease-and-desist letter, ignoring it could lead to an expensive lawsuit. Consult a trademark attorney to see what the best response is. It’s often better to rebrand early than fight a losing legal battle.
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