The Four Horsemen of a Brand's Apocalypse (and How to Tame Them)

Don't let your creative work become a ghost story. It’s time to learn how to tame the four horsemen of your brand’s apocalypse: the four main types of intellectual property. Think of these as your personal tools of terror. They’re your spells, your chainsaws, and your flamethrowers against anyone who dares to rip you off.

So, let's pull back the curtain and get to know our monsters: Copyright, Trademarks, Patents, and Trade Secrets!

This episode covers:

• The Ghost in the Machine: Copyright (1:40)
• The Brand Monster: Trademarks (2:56)
• The Mad Scientist: Patents (4:01)
• The Secrets Lurking in the Haunted Mansion: Trade Secrets (5:13)
• Conclusion and Contact Information (6:50)

Intellectual property is one of the most terrifyingly useful tools you have. If you're a creator or other entrepreneur ready to build a frighteningly powerful brand, you need to know how to use it.

You don't have to face the darkness alone. To learn more about protecting your art, your name, your business, and your legacy, you can book a consultation with me at kingpatentlaw.com.

If this post helped you survive the horror of learning about how to protect and manage your intellectual property and business, please subscribe! You can find all of my other frighteningly good content here, on the King Patent Law website, at “Know Your Rights” on all major podcast platforms, and at @kingpatentlaw on most social media.

The information provided in this episode is for educational purposes only and does not constitute legal advice or form an attorney-client relationship. You should not act on any information presented here without first seeking the counsel of a licensed attorney for your specific legal needs.

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