Become a Webinar Millionaire: How to Make Six Figure Days Online Anywhere with Your Social Media Brand or Business - David Simons - Konnected Minds Podcast

Episode Transcript
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Speaker 1 (00:00):
We've had a client make about a million dollars in
one month from one event.
How did you do that?
So the secret sauce in all ouroffers.
This is why we're able to selloffers at $17,000, $30,000,
$55,000, even $100,000 offers.
Because of this one componentwe build our offers with.
As we started to serve more, weended up earning more.

(00:22):
I didn't hit my millions untilI helped my clients hit millions
.
That's where wealth comes from.
People do business with whothey know like and trust.
The fastest way to build trustonline is to leverage live video
.
Webinars are designed toencourage people and they're
designed to destroy limitingbeliefs.
I did a webinar and by the timeI looked up, we had made
multiple six figures from onewebinar presentation.

Speaker 2 (00:43):
David is a webinar millionaire.
Made multiple six figures fromone webinar presentation.

Speaker 1 (00:47):
The Jewish community in the US.
They are 4% of the populationand control 40% of the wealth.
How is that possible?
It's not because of any otherfactor than the mindsets they're
taught from childhood.
Doesn't say money makes roomfor you, your gift makes room
for you.
But how do we discover the giftthough?
Oh man, that's a great question.
So how do we discover?

Speaker 2 (01:11):
the gift?
So Welcome to Connected MindsPodcast.
My name is Derek Abaiti and I'dlike to say thank you to
everyone that made it to ourBritish Council.
We have more in stores for youand if you have not put yourself
in the Academy group, you cango to wwwconnectedacademycom.
This is for entrepreneurs andaspiring entrepreneurs who want

(01:34):
to scale their business, makemore money and be a lot more
happier.
Now today's conversation iswith David Simmons.
David helps people make moneythrough webinars and their
personal brand, so stick with me.
If you have a business acrossAfrica and anywhere in the world
and you're thinking of how youcan scale your business, make
more money through your words,your brand, whether it's on

(01:57):
Instagram, tiktok or YouTube,this man can help you do that.
I'm going to ask him some toughquestions that will allow him
to expose how he does it.
He's helped entrepreneurs makesix-figure days, and I'm sure
you want to make that much moneyas well.

Speaker 1 (02:12):
Hey, david how you doing my brother.
It's such an honor and apleasure.
Thank you for having me on.

Speaker 2 (02:17):
And thank you so much for coming all the way from the
US to our event and helping meput together my presentation to
make sure that it deliversexactly what I wanted it to
deliver.
Thank you Truly an honor,brother.
Thank you.
You've given me too many tips.
I think I owe you a lot, sowhenever you're doing an event,

(02:38):
please let me know and I willcome as well.
That would be a pleasure, anhonor.
So, in simple terms, what doyou do for entrepreneurs?

Speaker 1 (02:47):
In simple terms, what I do is I help speakers,
coaches, consultants and expertshave six-figure days, meaning
they make over $100,000 or moreusing virtual events.
Virtual events such as webinars, five-day events like
challenges anything online.
They don't have to go on astage in person.
They can have it all happenfrom the comfort of their home

(03:09):
online.

Speaker 2 (03:09):
What's the most you've heard on Entrepreneur
Make?

Speaker 1 (03:12):
We've had a client make about a million dollars in
one month from one event.
Take me through the steps.
So in that specific case, whatwe did was we had a challenge.
It was a three-day challengefor that one.
We did a three-day challengeand in that goal of that event
we had a few leading webinars tokind of promote the big event.

(03:36):
So we used the smaller event tokind of rally up support and get
everybody excited and the offerwas around AI right.
So we helped everybody get tothis event to learn about what
we were going to teach them onthe main event.
So it was kind of like aprecursor event, right, a mini
event.
And as we did that we got if Iremember the numbers correctly

(03:57):
on the top of my head, we hadaround 4,000 or 5,000 people
come to the main event.
We had maybe around 10,000,between 10,000 and 16,000 people
registered and it was aphenomenal success.
Actually, we sold about 300K ofthe offer before the actual

(04:19):
event hit, before the actualevent right hit.
That's why so a majority.
So we actually had a $700,000day, but $300,000 was made
before we got to the full eventwhere we made a $700,000 in
sales and the offer was a $1,000course and then there was an
upsell with the coaching programwhich made it $4,000.

Speaker 2 (04:43):
And that's what we did with that client to help
them get to a million dollars ina month.
Wow.
So if I bring you back down tohome, there's an amazing
YouTuber that has a millionsubscribers on YouTube.
Tell me exactly what you'regoing to do for this person to
be able to monetize that brand.

Speaker 1 (05:02):
Wow.
Well, first, that's exciting tome because we've never worked
with someone with a millionsubscribers yet.
So the first thing we're goingto do is find out all the assets
that we have in-house.
We're going to find out whatemail list do we have.
Do we have a good-sized emaillist?
Do we have a?
I'm going to get technical hereand I'll probably break down

(05:24):
some of these things.
Do we have a?
I'm going to get technical hereand I'll probably break down
some of these things.
Do we have a nice retargetingaudience if they've already been
advertising on Meta usingFacebook or Instagram?
We want to see the awarenessthrough the pixel.
The pixel is a piece of codethat you add to a website to
capture data.
It's kind of like taking aphoto and never forgetting who

(05:44):
you've taken a photo of, right.
So we want to find out exactlyhow much data we have, right.
We want to know emails, numbers, names, any data that we can
gather, and once we know what wehave, okay, let's assume that
somebody with a million YouTubesubscribers, they probably have
at least a list size of 100,000on their email list, right?

(06:08):
So that's the first place we'regoing to start.
We're going to start with ourwarm market.
I always teach any client orany person we want to tap into
the warm before we go into thecold.
Warm means they're familiarwith your brand, they're used to
your message, they're cognizantof what you do on a certain
level and they're moretrustworthy to buy what you have

(06:30):
to offer.
Cold it means they may not beas aware they could have some
awareness, but not fully awareof what you have, what you do
and in that case we want to usespecific advertising, specific
angles that we're going to useto reach.
Because the same way it's likethis the same way you would talk
to your family member is notthe same way you would talk to a

(06:51):
stranger on the street, right?
So warm is that family member.
You talk to them differentlyand you need to approach the
messaging for the cold audiencein a completely different way
than you would a warm audience.
So now that we've got aninventory of what we would need,
we got 100,000 email.
Let's just I'm going to putsome assumption numbers here
let's say we got a retargetingbase of, technically, 500,000

(07:16):
people, right, that we've beenable to reach there.
That's on Meta.
Now I'm going to go to YouTube,because YouTube you have a
million subscribers.
What you can do is now you canjust go to that whole audience
base A lot of YouTubers don'teven know this that you can
remarket to that entiresubscriber base.

(07:37):
Every single subscriber can getretargeted.
But you want to be cautious withthis, right?
You don't want to market thisin I'm gonna try not to be too
technical here but you want tobe in the in feed ad, right?
So in feed this.
This is where people arescrolling through their YouTube
and they see your video.

(07:57):
You don't want your ad.
If you, if you have a base ofthat size, you don't want your
ad to be on the in-feed, becausewhat will happen is YouTube
will see hey, you're trying toplay the game of using your
followership and using the adsand they'll try to push down
your organic right.
So you don't want to lose yourorganic reach.

(08:19):
So because of that, this iswhat you want to do.
You want to make sure thatyou're on those ads that are in
the side.
They're not in your feed andnot in your YouTube feed.
This is really critical.
I've seen brands lose a lot oftheir organic reach by messing
this step up.
So do this with caution.
So what I would want to do ishave the side where the YouTube

(08:42):
ads are.
I want those to be the ones onthe side.
They're not in the in-feed, andthen what I'm going to do is I'm
going to use advertising thereto draw people to my event.
I'm going to have an event.
What I would lead peoplethrough is I'd lead them to a
webinar.
The reason why I'd lead themthrough a webinar is I believe
webinars are one of the bestways to build trust and when we

(09:03):
look at the market, the market,in any market, we hear the
phrase.
People do business with whothey know like and trust.
And the fastest way to buildtrust online is to leverage live
video.
Live video is at the top of thehierarchy, right.
There's a.
If I was to break down thetrust hierarchy, it starts at
the bottom with text and thenabove that is audio I mean

(09:27):
pictures and then above picturesis audio, like recorded audio,
and then live audio and thenrecorded video and then live
video.
Live video is at the very top,so it's the fastest way to build
trust online.
So what I would do is I wouldencourage this YouTuber to lead
people to a massive event wehave a massive webinar event,

(09:51):
and this is what I would do.
I would make sure that thatevent is something pain focused.
So let's use real estate.
Five reasons why most peopledon't get their first real
estate investment.
Five things stopping peoplefrom getting their first real

(10:12):
estate investment.
There we go, that's what Iwould do.
Five things stopping mostpeople from getting their first
real estate investment.
Because that's somethingappealing that most people want,
right, and you've got aspecific audience I'm looking.
Whenever I put a title I'mlooking for, I want to deal with
the pain right.
The pain is so critical.
I've got to make sure that it'sa pain point.

(10:32):
I've got to make sure it'ssomething that people feel like
they can't easily do, which alot of people do struggle with.
Trying to get that first realestate investment property.
I want to make sure that it'snot from a place of pleasure.
Most people, when they dowebinars, live events, there's
like five ways to get your firstreal estate investment property
or five ways to make a milliondollars with real estate.

(10:53):
They're going from thatperspective.
But remember, we talked abouthow you talk to a stranger and
how you talk to your family iscompletely different, different,
cold audiences.
Don't trust people to lead themto pleasure.
Yet they only trust you.
So I'll give you an example.

(11:20):
Right, if we're in New York andyou know someone that is handing
out $100 bills, they're handingout $100 bills here and there
like, hey, hey, I'm giving outfree $100 bills.
In New York specifically, it'sa skeptical place, but people
holding out $100 bills to try togive them away, people are
going to say why are you givingme the $100 bills?
What's the catch?
Yes, what is the reason?
Is there something?

(11:42):
What are you going to take fromme?
What are you going to?
What am I going to have to loseor something's going to happen
for me, right?
So the reality is that sameperson let's say that same
person that's questioning the$100 bill, falls on the ground,
scrapes their knee, they'rebleeding, and you say, hey, give
me your phone.
I see you're bleeding.
They give you your phone.

(12:03):
What's your passcode?
Let me call the ambulance.
Here's the code Get everythingin.
That same person is going toallow you to get into their most
sacred device, their personaldata, their phone.
But the same person wouldn'tallow you to give them $100.
They're skeptical about itbecause people trust you to lead

(12:24):
them out of their pain.
First a stranger, specificallybefore they allow you to lead
them into pleasure.
I always like to say this painis now, pleasure is then.
Pain is something that I needto solve right now.
I want help.
Pleasure is something that Ican get to later, so I don't
have an urgency.
So I wanted to kind of give youraudience a breakdown of why I'm

(12:47):
like.
I just came up with that titleoff the top of my head, but
there's a lot of psychology inthat title, very, very steeped
with psychology.
So the title we talked aboutwas five things stopping most
people from getting their firstreal estate investment.
The other thing that I put inthere is I'm already showing the
kind of audience I'm speakingto, a high caliber audience.

(13:08):
I qualified the audience.
Anybody that's looking for areal estate investment property
is probably at a certain caliber.
Right, you're in the process.
So I'm getting you across thecustomer journey where you are.
If I said five ways to get intoreal estate investing, that's
too broad.
I need five ways to get yourfirst real estate investment.

(13:31):
What's stopping you from that?
So now I'm going intopsychology.
Now it's like I'm going to cometo your webinar because I want
to learn what's stopping me.
I want to learn what themistakes are.
I trust you to again lead meout of pain.
So I always look at it likethis that once you get somebody
to see that their pain is soclear, they're going to trust

(13:55):
you to help them heal that painwhen you get them to show them.
This is why Well, first, youdon't know how to source what is
a good deal in real estate, somaybe I go through mistake
number one.
You don't know how to sourcewhat is a good deal in real
estate, so maybe I go throughmistake number one.
You don't know how to source agood deal.
What is a good deal?
This is problem number one.
Oh well, I never thought aboutthat.
Okay, these are the things,these are the steps.
Yeah, this is the process toshow you what you're doing wrong

(14:18):
.
So when I'm doing that, I'mpurposefully guiding the person
along their psychologicaljourney to lead them to,
eventually, the offer that wehave for them.
So I want to kind of paint thepicture where we are.
So we've got the title Yep,right, clear on the title.
The next thing that I want tomake sure I have is I want to

(14:38):
build out a solid webinar, asolid framework.
Yes, what is a webinar?
Okay, a webinar is simply anonline seminar.
So people who do seminars,in-person events, right, it's a
short, usually short and can belong.
It's a short training orinstruction that you're giving
online.
It can be done through Zoom, itcan be done through any of

(15:00):
these video platforms whereyou're sharing information to
help people lead them towards adecision, where people are
watching live, live.
Absolutely, absolutely Right.

Speaker 2 (15:10):
And then you mentioned I just want to take
you back a bit before we comeback Absolutely you mentioned
remarketing.
What is that.

Speaker 1 (15:15):
What's remarketing?
Remarketing the best way tolook at it.
Everybody's probably had thishappen.
You ever click on something.
Maybe you look at a pair ofshoes and you see the shoes.
You're like, wow, that lookscool.
You don't go through all theway.
And then all of a sudden, you'rewatching something from
entrepreneurcom or you'rewatching something your favorite
YouTuber, and then you see aclip, you see another ad and

(15:37):
it's talking about those sameshoes that you didn't buy, that
you clicked on.
That's remarketing.
They're showing you the ad overand over again because they got
your pixel data, they got thedata from you, so they're able
to show that to you over andover and over again.
And because of remarketing weoperate by trust, right?
People need touch points, totrust and buy something.

(15:58):
So when I see this multiple,multiple, multiple times, I'm
like I'm familiar and now I wantto buy it.
But they don't realize thatthat person may see the ad and
may not realize.
They think, wow, this brand iseverywhere.
But the reality is they're justtracking their data For the
YouTuber where does it insertthe pixel?
Oh, the pixel.

(16:18):
You're going to put that onyour landing page so say we're
doing this webinar.
You're putting that pixel on mywebinar landing page so say
we're doing this webinar.
You're putting that pixel on mywebinar landing page and
tracking the data from there.
Okay, now let's proceed.
Okay, so perfect.
So now that we've got this eventtitle right, the next thing I'm
going to need to do I like towork on is the offer.

(16:40):
So in this case, I'm going towork on an offer tied to their
first real estate investment.
So in my case, I want to createan offer that handles every
single objection that somebodywould have to buying that offer.
So a lot of people think, oh, Iwork on my webinar, first the
content.
No, you work on the offer andthen you work on the content.

(17:01):
Because the offer, you work onthe offer and then you work on
the content, because the offer,the content should be wrapped
around whatever the offer is andthe offer is and the offer is.
So we're going to create it.
Let's just say we're going tocreate one on the spot here,
together, we're going to createa coaching program and we're
going to call it your firstinvestment property.
Okay, your first investmentsuccess system.
Okay, that's what it is yourfirst investment success system.

(17:24):
Okay, that's what it is.
Your first investment successsystem.
Right, that's what we're goingto call the whole offer?
Right?
And in the your first investmentsuccess system, I'm going to
think about every dream outcomeor desire that that person wants
.
Hey, I want passive income.
Hey, I want freedom and timefreedom.

(17:45):
I want to be able to spend moretime with my family.
I want legacy.
I want to have a cash flowingasset.
I want to have the ability tochoose to work or not to work
because my cash flow is comingin.
I want to know how I can findthe ideal tenants to come into

(18:07):
my properties when I get it,when I get this property.
So I'm going to find out allthose dream outcomes that that
person desires, and then whatwe're going to do is I'm going
to list out every single problemthat that person is facing now.
That's hindering them from timefreedom, that's hindering them
from cash flowing, that'shindering them from legacy.

(18:29):
What are all those problems?
They might say things like well, I don't know how, I don't have
clarity, I don't know where tostart.
That might be a problem.
I don't know how to locate agreat deal.
I don't know how to findtrustworthy people in real
estate.
I don't like there's so manyproblems that they may have

(18:52):
right in this offer or trying toget to that ideal outcome.
So now that we've listed outthe dream outcomes of everything
that they desire, I'm going tothen go into all of the problems
that they may have to do that.
So I listed out those.
Now the next thing is I'm goingto write out the solution.
So the solution is okay.

(19:12):
Well, you need to understand howto evaluate deals, evaluate
good real estate investmentproperties.
You need to learn what's yourhiring system for finding great
talent.
That's in the real estate space.
You need to learn, maybe, themindset for a real estate
investor.
What's the mindset?

(19:32):
So these are my solutions.
Now I'm not going to just say,hey, mindset for a real estate
investor.
I'm not going to just say howto locate a deal.
I'm going to this is the partwhere most people this is our
secret sauce.
I'm going to just is that okayif I just?
bless people Tell us what thesecret is.
Okay, so the secret sauce inall our offers.
This is why we're able to selloffers at $17,000, $30,000,

(19:56):
$55,000, even $100,000 offersbecause of this one component
Everything that I'm sharing,plus what I'm about to share.
We build our offers with IP,intellectual property.
So when people buy something,people don't want to buy just a
course today.
They don't want to buy just acourse.
They don't want to buy justanother thing.

(20:16):
They want a system, a process,a framework, something that's
proven.
So every single element that'sin our offer has a component
that highlights that.
So, for example, going back tothe real estate offer, so we're
saying that the person isstruggling to find a good deal.

(20:38):
We could call this the deallocator success method.
I'm throwing that off the topof my head, but the deal locator
success method, this is ourproven process for how to find a
good deal.
Okay, then the next problem wasthe real estate investor

(20:59):
mindset.
The millionaire investormindset for real estate
investors.
investors.
investors.
That's the second componentthat's in my offer.
I'm adding this.
This is what we call a valuestack.
Right, I add this as anotherpiece of a value component in my
offer.
So by the time we're done Iprobably got 10 or 15 things.

(21:20):
And guess what those 10 or 15things do?
They destroy every objectionthat they have.
Psychologically.
The person is well, I don'tknow how to find a deal, we
solve that with our somethingsystem.
Oh well, I don't know how tothe mindset, we solve that with
the mindset thing.
I don't know how to do, likeevery single problem.
We've anticipated every problemthat they will have and we've

(21:42):
solved every problemstrategically and in the title.
They don't know, butpsychologically we've spoken to
their psyche.

Speaker 2 (21:49):
It's very interesting you spoke about a stack yeah,
because I I heard um russell yes, who's um?
Who you are a student of?
Yes, and he was speaking abouta stack.
Yes, when he started it wasn'teven his idea, right, it was, he
borrowed it for somebody elseand when he applied the stack,
it changed everything about hiswebinars?

Speaker 1 (22:06):
Absolutely, it's a game changer.
Gotta have it.
The value stack it's helpingpeople to see the value of the
offer in a way that it just it'sexpansive and it's just like
you're like, okay, hey, Ialready want it for just this,
and then you hear this, and thenyou hear that, and you hear the
next component and you're justoverwhelmed with value.

Speaker 2 (22:29):
But how does this translate to a regular business?

Speaker 1 (22:32):
Yes, absolutely, give me any type of business Give me
a business.

Speaker 2 (22:36):
So let's say, for example, someone has a.
They sell hair on Instagram.
How does this relate to theirbrand?

Speaker 1 (22:44):
Beautiful, beautiful.
So let's because we're talkingabout hair, I'm assuming this is
for ladies, right?
So the ladies will look at thehair as just a product right,
majority of people.
But the reality is that producthas a dream outcome tied to it
as well.
What is the dream outcome forthat lady?

(23:04):
It's hey, I want to beperceived as maybe even more of
a professional.
Could be for a lady that wantsto be seen as a professional.
Or, hey, I want to attract mydream spouse.
Right, I want to attract theattention of the gentleman that
she wants to be with.

(23:24):
So there's a deeper desire ofwhy she buys that.
So I learned this that peopledon't buy for the thing.
They buy because of the benefitof the thing.
So I'll ask you this questionwhat does Mercedes-Benz sell?

Speaker 2 (23:45):
Luxury it's how I feel when I'm driving it, that's
it.
It makes you feel like you'vemade it.

Speaker 1 (23:51):
There you go.

Speaker 2 (23:53):
Yeah, you're right.
The desire to drive in it.
You look different from yourpeers.

Speaker 1 (23:57):
Absolutely so.
Like you said, they sell luxury.
They sell status.
The status symbol is what theyreally sell.
The car is a byproduct.
The same thing for the hair.
The hair or even if you use thebrand like Maybelline,
maybelline makeup makeup initself is not that valuable, but
the beauty of what makeup cando is what you're really selling

(24:18):
.
So when Maybelline puts an adout there, they're putting an ad
around the beauty of theproduct from the product, not
the product.
So that's what I would startwith with this hair product.
It's not even about the hairproduct at all.
It's what can this hair productdo for her?
That's going to put her in alight that maybe she's not in

(24:39):
now.
Maybe it puts her into anotherstratosphere.
So then in that case, if we'reon a webinar selling this
product, I'm going to go overall of the thing I just shared
about the value stack.
I'm going to call it somethinglike the spouse attraction
system.
Wow Right, like the spouseattraction system.

(25:01):
This is not a wig, this is aspouse attracting.
Men are drawn to this.
Now I'm selling that lady onthe value of what she really
wants.
She doesn't care about the hair, she cares about the husband
that she wants to have.

Speaker 2 (25:18):
So you've really got to understand why people buy the
things they buy.
That's it.
So if you have, a business oryou have a YouTube account, an
Instagram page.
You really need to understandwhy people are really following
you.
What do they want from youExactly, basically?
Start thinking around that andthen you create a webinar around
that.
That's your personal brand.

Speaker 1 (25:37):
Absolutely, you got it, brother.

Speaker 2 (25:38):
100%, 100% I'm going to throw one more to you, the
YouTuber that speaks aboutmoving to Ghana, for example.
How can they develop a stackand give value to the audience?

Speaker 1 (25:54):
Oh man, that's pretty simple, okay.
So what we would do here forthe YouTuber that's trying to
help people from abroad to cometo Ghana, right?
So what we would do is I wouldshow them the problems that
they're having with trying tocome to Ghana on their own, so
you don't know who the peopleare, enough to navigate.

(26:18):
So I want to showcase my trust.
I want to showcase andespecially if this YouTuber
let's assume this YouTuber hasexperience hey, we've done 100
plus excursions.
We've taken people to CapeCoast, castle, elmina I'd
showcase all of my proof of whyyou should trust me, why we are

(26:38):
the best to take you on thisvoyage to move to Ghana, if
that's your desire.
So in that offer, what I'mgoing to highlight is I'm going
to highlight all the problemsthat people would have, right.
So, first thing, there is trust.
Right, like how to findtrustworthy people.
So they're gonna say somethinglike the are trusted, our

(27:00):
trusted inner circle of, ourtrusted inner circle of
community.
And this would be like hey,we've got our trusted
photographers, videographers,people.
You don't have to go look forreferrals.
These are people that arevetted and this is in our
community.
What would a person pay forthat?
To be able to build thatcommunity.

(27:20):
That's going to be verydifficult for a stranger to want
to come and learn who to find,but a person that's already
well-connected can put a valueon that.
What's the value to having anintegrated community of whatever
they need Chefs, drivers, youknow all the things.

Speaker 2 (27:37):
Barbers, bro, barbers like you hit me with today.

Speaker 1 (27:39):
There we go.
See, I had the exact, exactexample.
People don't know there's avalue to that.
People are paying for that.
Like hey, I don't have to worryabout that.
That's one item in my valuestack.
Now let's go to the next item.
If you're trying to find realestate, we'll go back to real
estate.
What are the best areas in away that I will get the best

(28:03):
value in an upcoming area rightLike a breed, right or something
like that.
Or East Lake, on right LikeAbri, right or something like
that.
Or East Lagoon, right Like hey,I will show you and help you to
navigate the best and upcoming,because they don't have time to
do the research, they don'tknow what's happening on the
ground.
If I can show you where theareas that are booming or about
to boom and I can give you alist of those things, that's

(28:25):
another asset I add into myvalue stack.
So you see, just those twothings alone, I mean, I probably
value the first one at a couplethousand dollars.
I probably value the other oneat a thousand dollars.
So even if I sold this offer,even if I sold this course for
$2,000, the value is well beyondit, even with just those two

(28:45):
components right there, butwe're not done.
I'm going to add probably eightor nine more things that show
the value of the offer.
So this is incredible.

Speaker 2 (28:57):
Before the webinar, you must have a course or a
product ready.
Yes, that's what goes into thewebinar.
Yes, right.

Speaker 1 (29:04):
A hundred percent.
You got to have the offer.
Like I don't even touch awebinar unless I have the offer
set.
Know what the offer is.

Speaker 2 (29:12):
So you use ads to push people into the landing
page?
Yes, right.
They go there, register, dowhatever it is yes, and then
they get into the webinar.
That's right.
And in the webinar, that's whenyou are selling the product
that you have ready.

Speaker 1 (29:23):
Absolutely, you got it, huh, one hundred percent.
So, now that we have the offerready right, that's the first
component Now I want to offer asit.
I then go back and create mypresentation or the webinar
content itself that I'm going topresent, and so I'd like to
share with your viewers and yourlisteners for the process that

(29:46):
we do.
For this, right, we have a veryproprietary process called the
parable presentation method.
I was going to ask about that.
It took that out of my head.
I ain't going.
So what has happened is webinarshave some people have said
they're saturated or webinarsare dead.
There's a lot of people usingthem, but the problem is most
people just don't know how touse them effectively.

(30:07):
And the reality is this I'mgoing to kind of take my time to
really break this down you haveto teach from psychology.
Psychology is, I think, if wedo anything better than any
other organization in our space,is we understand the psychology
, and psychology shows us thatpeople don't remember facts and

(30:28):
figures.
They remember stories, andstories sell, facts tell.
So you've got to be able tosell that story to the people.
And I learned this from Jesus,right, the ultimate teacher, the
ultimate example, anytime Jesustaught a parable, there was a
principle that was tied to theparable.

(30:48):
And a parable is A parable, isa story, right?
A parable is a simple.
It's a story where Jesus wouldtalk about one of my favorite
parables, the parable of thetalents, the one that had one,
the one that had two, the onethat had five right.
And then they multiplied theirsand then, essentially, there
was a principle that don't hideyour gift in the ground, don't

(31:10):
take what God has given to youand not bring it out to the
marketplace.
So there's a principle in everysingle parable that Jesus
taught.
I took that same philosophy.
Well, I said, if the masterteacher does that, then it
should work for my webinar too.
So this was years ago, I wantto say four or five years ago.

(31:30):
I started leveraging that intoour webinars.
I started putting more storyinto the webinar because I have
a natural tendency.
I'm a teacher, my gifting isteaching, and so I had a natural
tendency to over-teach andteach and teach and teach, and I
wouldn't see sales Actually thesales, as ironic as this sounds

(31:53):
, I would actually not have alot of sales when I taught a lot
.
You were over-teaching,over-teaching, right?
When you're over-teaching,you're overwhelming people and
they feel like I don'tunderstand everything.
I don't get it, because there'sdifferent levels to some people
might understand certain thingsand then some people might feel

(32:13):
, oh my God, that was way toomuch.
And when they feel overwhelmedthey feel like, oh man, I'm not
going to do anything.

Speaker 2 (32:20):
Let me stop you here for a minute.
We are on a journey of changingthe minds and the lives of
people.
So if you haven't subscribedand become part of the family,
please lives of people.
So if you haven't subscribedand become part of the family,
please hit the subscribe buttonand turn on the notification.
Thank you.
Now let's carry on with theconversation.
Wouldn't that be seen as valueyou're giving to you, or is it
too much value at that stage?

Speaker 1 (32:40):
It's great, it does add value, but what happens is
this is what I've learned Aconfused mind never buys.
If somebody's confused, they'rethinking too much Like.
If there's like, think about,like a place that has so many
options, too many things, you'rejust overwhelmed, you don't
even know what to do and youjust it paralyzes you so.

(33:01):
So the reality is, you want tosimplify things and you want to
use a story, because a story isnot everybody can understand a
story.
It's not complex.
So, for example, I'm going touse a story because a story is
not everybody can understand astory.
It's not complex.
So, for example, I'm going toshare a story now.
When I was teaching aboutwebinars and I was teaching
period, I was teaching too muchand my friend pulled me to the

(33:22):
side one of these days and he'slike Dave, how much did you make
from the training this is alive training, by the way how
much did you make?
Zero, zero sales.
He's like I thought so and Iwas like what do you mean?
And I shared.
You know like, hey, I thought Idelivered, just like what
you're saying.
I thought I gave him all thevalue.
He's like yeah, man, you taughttoo much.

(33:46):
And when you teach too much,and I didn't.
I had zero sales, so I wasseeing the market giving me
validating this data onstorytelling.
So I said, from then on, I'mnot going to do that anymore.
So I started incorporatingstories, and stories are
designed and webinars aredesigned to do just a few things
.
They're designed to encouragepeople and they're designed to

(34:09):
destroy limiting beliefs yes,any limiting beliefs that a
person has.
So I started to do storytellingand, for example, this is a
story that I share During thepandemic in 2020, ironically, I
was in Ghana and the pandemiccame, covid came I lost 60% of
my business overnight.

(34:30):
How?
Because I had a lot ofin-person delivery at the time.
I didn't teach.
My service offerings weren'tall online.
I was actually delivering inperson and actually doing
trainings and things, coming topeople's businesses and doing
that.
So 60% of my business was inperson and the other 40% was
online and I lost it all mycontracts.

(34:52):
I was literally here for aconference and I said, david,
we've canceled the conferenceand I'm trying to get back into
the United States.
They're closing the border toget into the US and they're
closing the border to leavingfrom Ghana to get back into the
US.
And I got back home and I saidGod, what am I going to do?
I've lost 60%.
I miraculously got back homeand he said, son, you've always

(35:14):
been good with webinars andthat's where this whole thing
started.
God gave me the vision to dowebinars in 2020.
And I said okay, and I didwebinar after webinar.
I did one webinar 10K, anotherwebinar 20, 30, 40.
And by the time I looked up, wehad made multiple six figures
from one webinar presentation.

Speaker 2 (35:37):
So sometimes you get a calling.
Yeah, you hear the voice.

Speaker 1 (35:40):
Yeah.

Speaker 2 (35:42):
How come people don't see that through?

Speaker 1 (35:44):
Yeah, I think it's distraction and you got to hear
from God've got to really,really isolate and I journal.
I'm a resource person.
There's a book called how toHear from God by Mark Vickler
and that book has changed mylife.
And I journal because if youthink about the Bible, the Bible
was written by men of God andwomen of God that were inspired

(36:06):
by the Holy Spirit and theywould what, they would scribe
what they heard.
So when I speak to God, Ilisten and I wait and I scribe
what he says.

Speaker 2 (36:21):
So that's how I was able to get clarity in that
season.
Is that enough boost for peopleto get going with their dream?
Absolutely.

Speaker 1 (36:25):
One word from God can change your entire life.

Speaker 2 (36:28):
That one word changed my entire life, but it's the
same Bible that says that a poorwill always be a mother Right.
How do we marry that to?

Speaker 1 (36:37):
Absolutely so.
The reality is I know this isgoing to sound crazy Bill Gates
said it best.
He said if you're born poor,that's not your fault, but if
you die poor, that's your fault.
It's a decision.
Poverty and wealth aredecisions.
I think that a person canchange the course of their life

(37:01):
through a decision.
That's how I changed my life,through decisions.
And decision means to cut offright, to cut off whatever you
want to be removed from, and Itruly believe that poverty is a
mindset and I believe thatwealth is a mindset too.
How did you do it?
How did I do it, man?
Great question.
So for me, growing up, verystrict household, my parents,

(37:25):
you know, obviously Ganyan.
Growing up, I had four optionslawyer, doctor, engineer or
accountant.
That was all that was respected.
Right, don't be anything else.
And for me, I declared as anengineering major.
First year was fine.
Second year I'm like man.
I hate this.
I don't want to do this for therest of my life.
So I wrote my mom a seven-pageletter because she wasn't going

(37:48):
to let me speak or get a word in.
I wrote a letter explaining oh,I'm going to go into this thing
called digital media.
At the time, digital media wasa foreign word, a foreign
concept.
I'm using, at the time, digitalmedia to help my friends with
their Facebook and their MySpace.
If anybody remembers theMySpace days, I was using it for
fun, I didn't know that thiswould be an industry, and I'm

(38:15):
using it to help my friends growtheir brands online.
And so I changed my major todigital media.
I graduate in the recession 2008, 2009, where it was really
tough to find jobs.
I applied for over 100 jobs andI didn't get not one interview,
not one callback, not one email.
Nobody was responding.
All my friends are giving up ontheir majors.

(38:37):
They're just settling forinsurance jobs, companies that
had the money to just give themany kind of job, finance jobs,
jobs that aren't affected by theeconomy.
And I said no, I'm not settling.
My passion, my vision, is tohelp people, inspire people
through media.
So I didn't quit.
I just kept trying and a jobopportunity came across the

(39:00):
country to where I worked forthis company called TerraCycle,
the world's leader in recyclingand upcycling of traditionally
non-recyclable items.
So I used to help them runtheir digital marketing to
brands like Kraft, frito-layHuggies, and I was essentially a
one-man band.
I was running the entiredepartment of the social media

(39:20):
for this company, and I wasleading 26 other countries at
the time.
While I was doing that, theidea came for Kingdom Social
Media.
This is where, again, god spoke.
Idea said I want you to usemedia to impact the kingdom.
And so it just came to me tocreate the company Kingdom

(39:41):
Social Media, which is the nameof our company.
While doing that, I'm giving thelong story the background.
I'm coming to your questionhere to answer it, but I'm kind
of taking the pathway because Ifeel like there's a lot of
people listening that are in ajob and they want to leave.
So I want to give the processfor transition.
So when I was working this ismy dream job, by the way this is

(40:04):
what I wanted to do.
I'm enjoying it.
I can't believe I'm gettingpaid to do this.
Every day, play on social mediaevery day, advertise.
I'm like, wow, this is crazy.
They're paying me for this.
So I'm doing the job that Ilove and I read a book which I'm
going to recommend to yourlisteners and viewers, called
Caught Between a Dream and a Jobby Dr Della Tormey.

(40:25):
Awesome book, a game-changingbook that changed my life.
I'm reading that book and hisprocess is find your dream job
and then go into your dream.
So it's the bridge to get towhere you want to go.
So I'm now in my dream job andI told myself I want to leave in
two and a half years.
But it took me four and a halfyears and I was building the

(40:48):
company on the side.
Four and a half years and I wasbuilding the company on the
side and while I was building Igot an opportunity to serve some
business owners.
I landed five clients in oneday.
Right, and God had beenpreparing me to leave.
Right, I landed five clients inone day.
That changed a lot, right.

(41:08):
So now I've got my full-time job.
I've got my now full-timebusiness.
I'm working eight hours on thejob and eight hours on the
business for six months straight5 am to 8 am.
I'm working on the job.
I'm working on my business.
8 am to 9,.
I'm commuting 9 to 12,.
I'm handling my job andhonoring my job.
12 to 1,.
I'm handling appointments.
1 and honoring my job.

(41:31):
12 to 1,.
I'm handling appointments 1 to5,.
I'm handling my job, againhonoring my job.
5 to 6, I'm commuting 6 to 8,.
I'm having dinner with my wife.
8 to 12,.
I'm working on my business Forsix months straight.
I'm working around the clock,right, I'm sleeping very
minimally, but that's what ittook to get there.
So I leave and I and Iestablished Kingdom Social Media
and we initially were helpingeverybody and then we zone in on

(41:55):
on speakers, coaches,consultants and experts.
That's that's where that'swhere we focused and when we
started to do that, that's whenwe started to see an incline.
Now we're now to answer yourquestion.
I wanted to share all thatbackstory because that was part
of the journey to get to thatwealthy mindset.
I had to understand I had toget something greater.

(42:16):
You may need to cut off thingsthat aren't as great.
They're good things, butthey're not the great things for
you.
I had a good job.
I mean, I could have beencomfortable.
Thank God they let me go,because I don't know if I would
have I struggle, yeah, I washave.
I struggle.
Yeah, right, I was gettingready to leave, but I don't
think I would have done it thatquick, right, and it's important
to to understand to createwealth, you're going to need to.

(42:40):
You're actually what's crazy?
You're going to need to do less.
You're going to need to cut offall the good options and focus
on the great options, and that'swhat happened for us.
So in 2020, like I said, wefocused on webinars and then
fast forward to 2021, now peopleare asking me I saw, hey, david
, I saw you making multiple sixfigures with your webinars.

(43:00):
And then I'm starting to helpother clients and then now we're
helping our clients havesix-figure days and it's
becoming a normal thing.
That's actually like we're notsurprised by that at all, like
multiple six figures is normal.
So I'm seeing that right.
Here's where I'm getting to.
I was able to create wealth bycreating wealth for others.

(43:23):
Huh, Once I started to createwealth for others, zig Ziglar
says if you help other peopleget what they want, you'll get
what you want in life.
So I didn't have my firstsix-figure day.
First I helped my clients havesix-figure days and then I had
mine.
I didn't hit my millions untilI helped my clients hit millions

(43:45):
, and then that's what happenedfor us.
I started to—so that's wherewealth comes from.
It comes from serving andhelping other people, and as we
started to serve more, we endedup earning more, and that's the
reality of it.
I just love this story.

Speaker 2 (44:02):
Thanks, brother.
And you know, david here is astudent of Byron Gordon as well.
Yes, sir, I think he showed mesome of the things he's taught
you, some of the concepts thatyou've learned from this man.
Absolutely, I think he's anincredible man he is.
I would eventually come to oneof his sessions as well, yes,
and I hope to see you there.

(44:22):
Oh, you will.
I hope to see you there If webring this back home again.
The see you there If we bringthis back home again.
The regular person that doesn'thave internet presence.
But they're doing very well,but let's say they're
wholesaling fashion items in aregular shop.

(44:43):
How can they transition fromwhere they are to where you want
them to be?
Absolutely.

Speaker 1 (44:48):
I think it starts with the vision really getting
clear on what is the vision thatI want and one of the things
I've realized when you getvision.
So I'm going to be verytransparent here.
One of our goals and I don'tpublicly share our goals a lot,
but one of our goals is to getto 10 million in sales.
Right, and I'm going to parlayit back to that example you gave

(45:14):
to get there, there's only afew paths.
I can't take 12 or even 100roads to get there.
There's only a very few.
And here's the other kicker wewant to get there very fast.
We're not talking five, 10years from now, we're talking
very fast.

(45:35):
So what's the fastest path tothat?
The vision of what we want toaccomplish.
It makes what we want to do aconcise path.
I can't get there with a widepath.
It's a narrow path.
So I would say to that personwho's wholesaling and in that,
what is their vision?

(45:55):
Where does that vision startwith?
So if their vision is to get to, let's just say they want to
make a million dollars in theirbusiness, right in that path
Well, because they want to dothat, it means I don't want to
work 20 hours a day right.
To do that, I might need tobuild partnerships to get me to

(46:16):
there.
Who has my market?
So that person is going tostart asking themselves a
different question Okay, let'sjust change that goal.
If that goal was $100,000, Imight not think about
partnerships because I can dothat on my own, but a million,
that's going to cause me to getpartnerships.
The vision changes thedirection.

(46:37):
The vision changes the steps toget there.
So if I have to adjust thevision to and I encourage people
to have a high vision, have avision that stretches you, that
you need God's help to do right,if it's just for you, then it's
not a real vision.
If it's something that you canaccomplish on your own, I
believe the vision is not strongenough.

(46:57):
Your vision from God will besomething where you need the
help of others and you need thehelp of God himself.
So now, with that vision, thatperson might need partnerships.
So I'm going to go look, for I'mgoing to think strategically.
I'm going to work hard, worksmarter, not harder.
Who has my market?

(47:18):
Who is the person?
What industry you said?
Are they selling what specificthing?
Fashion items, fashion items,okay.
Who are the biggest wholesalersin the fashion space right now.
How can I serve them?
They already have my market.
I don't need to go figure outwho, to you know, build this
from scratch, because I'mthinking at a million dollar

(47:38):
level.
I'm going to now make milliondollar decisions.
Million dollar decision meansI'm going to now make million
dollar decisions.
Million dollar decision meansI'm going to go to the person
that already is speaking to myfashion wholesaler target market
.
Okay now, how do I buildrelationship with that person?
Maybe there's something I needto do to serve them.
Hey, I know you're coming intothe Ghanaian market.

(47:59):
Let me show you some of thebest warehouses, the best place,
and I show them for free.
I don't even need to have anymoney Value.
You can build value without anymoney.
So I can say, hey, that person,hey, thank you for opening that
door for us.
I'm glad you know who the bestplaces are to go, who are the
best connections, what is itthat you do?
They take interest in you.

(48:20):
That's exactly how I started myfirst major client.
Shout out to Dr DelatorreMcNeil.
I served him for free for years, for years, and then he paid me
.
But I didn't start that andthat relationship has opened.
I can't even tell you how manydoors.

(48:44):
So a person that, wherever youare right now, the person
listening, if you have a gift,if you have value, you can offer
that to the marketplace whereyou are right now.
You don't need money to be ableto offer value.
You don't need products orthings.
You have value that you canshare right now that somebody's
really willing to.
Bible says your gift makes roomfor you.
It doesn't say money makes roomfor you, your gift makes room

(49:05):
for you.
So if you're able to leveragethat gift to open doors with
where you are right now, what'sanybody's excuse?
I don't care which.
I don't care.
If you got two CDs to your nameright now, you still have a
gift, you still have somethingin your hand, but how do we
discover the gift?
Though?
You still have something inyour hand, but how do we
discover the gift though?
How do you discover the gift?
So I think there's somequestions you have to ask

(49:26):
yourself.
First question I like to ask iswhat makes you angry?
What makes you angry?
And that's a weird question.
I think one of my heroes isNelson Mandela.
Nelson Mandela, martin LutherKing, rosa Parks these are all
people that were angry.

(49:46):
Martin Luther King was angry atthe injustices that happened to
his people and he was actuallyangry by seeing what actually
happened to Rosa Parks, who wastold to sit at the back of the
bus.
That's what spurred the wholecivil rights movement.
Anger Mandela, angry at whatthey were doing with apartheid
in South Africa.

(50:07):
Anger when you think about.
Here's another organization inthe US called MAD Mothers
Against Drunk Driving.
These are women that started amovement because their sons and
daughters were getting killed incar accidents.
They were mad, so they calledit MAD Mothers Against Drunk
Driving.
So the first question is whatmakes you angry?
What makes me angry is seeingwasted potential.

(50:28):
I hate that.
I hate it with a passion.
That's why I'm so passionateabout gifting.
I want people to know theirgift.
I want people to know that Godhas given them value into the
marketplace.
So that's the first questionyou got to ask yourself what
makes you angry?
Another question you got to askyourself is what would you do
for free?
What would you do for free ifnobody paid?
You Like you just enjoy.

(50:50):
Like earlier in here, mybrother, derek, was setting
things up.
He's just enjoying.
I could tell you would do thatfor free, nobody would have to.
You do that Like what is it thatyou would do for free, that
nobody has to pay you for?
Another question is what wouldyou do Now?
This is the tricky one.
What would you do if you'realready a multimillionaire?

(51:11):
Right, you're already wealthy?
You need to ask yourself, whatwould you do if you already had
the means, because you want tomake sure that you're not doing
something tied to just money.
It's not going to last ifyou're just doing it for the
money.
You need to ask yourself that.
The next question you need toask is what are you naturally
gifted at?
Naturally gifted at?
So things that come naturallyto you Like.
For example, for me it wasteaching.

(51:32):
I didn't even know teaching wasa gift.
I just thought teaching was forteachers in a classroom.
But teaching is a gift that Godgives Just like, and I hear I
can just I feel like I'm hearingthe listeners on this asking
the question.
Well, some gifts are so easilyidentifiable, like humor Some
you can tell somebody's funny,you know some athletic.

(51:54):
You can see somebody'sathletically gifted the ability
to sing.
That's obvious.
But there are other gifts likeleadership to sing, that's
obvious.
But there are other gifts likeleadership, organization,
collaboration.
These are things that you can'tsee, and teaching is not
something you can always see.

(52:14):
So these are gifts where you'renaturally good at.
This is where you need to ask.
This brings me to anotherquestion.
You need to ask the peoplearound you what they see in you
your friends, your family, thoseclosest to you Because the
closer you are to your gift, theeasier it is for you to ignore
it.
The closer you are, it's soobvious to you.
You're doing it so effortlessly.
Nobody can.

(52:34):
You're so in the zone that youdon't even know how good you are
right.
So Les Brown said it like thisit's hard to see the picture
when you're in the frame, so ifyou can't see you, you need
other people to look around youto point what those gifts are.
So I gave you a list of aboutfive different questions you
should ask yourself to find thatgift.

Speaker 2 (52:56):
Let me stop you here for a minute.
We are on a journey of changingthe minds and the lives of
people, so if you haven'tsubscribed and become part of
the family, please hit thesubscribe button and turn on the
notification.
Thank you Now let's carry onwith the conversation.
I love it.
I was so quiet listening to youbecause it was taking me in Now

(53:17):
.
Thank you so much for that.
I hope the viewers and thelisteners really take value in
this.
But, david, really what's yourfailure story, oh man.

Speaker 1 (53:27):
Oh man, I've got so many failures.
But I'll start with kind ofintersects with my journey.
So I told you that I was ontrack to become an engineer,
grew up in a very stricthousehold.
Shout out to my parents, I'mgrateful for them.
But in my junior year of highschool I cracked into the system
and I changed my grade from a Dto a B in English Actually a

(53:51):
subject I'm actually pretty goodat.
But it was all to please my mom, to show her that you know, I
didn't want to bring a bad gradehome, and I ended up bringing
this D, getting this D, or I wason my way to get a D.
But I hacked into the systemand I changed my grade and the
computer and I also helped a fewstudents do the same and I was

(54:14):
expelled.
I was expelled from the highschool and then I was expelled
from the entire district.
I had to go to a new high schoolmy senior year of high school,
and you can imagine the shamethat I brought on my mom's face.
Just the tears.
Like you've seen somebody somad they can't even.
It's this tear steaming.
She's not trying to cry, butthe tears are coming down her
face because she's so upsetBecause my mom immigrated to the

(54:37):
US as a nurse with nobody'sbacking.
She didn't have any support shedidn't have.
She made it her way possiblethrough scholarship and
education.
So education had I found thisout later.
Education had a deep meaning toher.
It was so important and Itrampled on the thing that was
important to her and, as I youknow, got expelled.

(54:59):
It really hurt her.
Then you know, miraculously Istill graduate high school and
miraculously I still getaccepted into college Sacramento
State University and inCalifornia.
And so while I'm on my way togo to college I actually it was

(55:20):
about a few months before I'mabout to go I'm called by some
friends that said hey, dave,we're going to have this party.
I'd love for you to come by,help us cash this check at the
bank.
So I'm on my way to go to thebank with these guys to cash
this check.
My mom called me that day andsaid David, don't go.

(55:43):
She's very in tune with God.
Don't go anywhere today, juststay at home.
I didn't listen.
I went.
This is after, on the back of us, miraculously getting.
I shouldn't be accepted into acollege, university, with an
expulsion in my junior year,your most important year.
But I get to the bank, theyhand me this check.
These guys I'm in the car withthey hand me a check.

(56:03):
I hand it to the cashier.
Let me tell you what I'mwearing.
I'm wearing a white tee,basketball shorts, a do-rag and
some Jordans, right?
So I don't really it's not agood outfit for doing what I'm
about to do, right?
So I walk into the bank, I handthem the check and then the
lady's taking a long time, avery long time.

(56:23):
I'm like what is going on?
And I get a call from the guy'sbrother that you know gave me
the check.
I said, dave, what are youdoing?
I said I'm in the bank withyour brother.
He said, did he give you acheck?
He said, yeah.
I said, dave, you got to runout of the bank right now.
That check is stolen.
He stole it from his friend.
I said, bro, I'm in the bank.

(56:46):
I see myself on the camera.
He's like dude, that's a felony.
You need to run out of the bankright now.
I'm like I'm not going to runout of the bank.
That just would look so weird.
Then the next thing I hear, putmy hands in the air, put my
knees on the ground and theyarrest me.
I'm in the back of a police carand they're telling me David,

(57:10):
do you know what you did?
It's called passing the check.
It's a felony.
You're going to do six years infederal prison.
I just turned 18, a few daysbefore.
If this had happened a few daysbefore just slap on the wrist
Nothing would have happened.
But because I'm now 18, I'mtried as an adult and I'm
sitting in that car justthinking, watching my life flash

(57:33):
before me, like I was supposedto go to college, I'm supposed
to do this, I'm supposed to dothat, and it's taken me in a
whirlwind.
I get to the holding cell.
I have to call my mom and Ihave to tell her the news and
then we call the bail's bondingpeople.
They said you're going to need$10,000 to bail you out.

(57:53):
And so she bails me out of jailand she's just distraught.
You can imagine if she wasupset by the school thing.
You can only imagine the pain Ibrought to her face and to her
mentioning this.
And so it was justdisappointment.
I'm a disappointment to mycommunity, to the family, so
many things that are happeningat this moment.
But I'm on bail.

(58:14):
That doesn't mean I'm notguilty.
I'm still looked at as guilty.
So my mom said this is where Ifirst learned to fast and pray.
I never fasted at that time andwe fasted and prayed.
For two weeks I fasted, Ididn't go anywhere, I stayed in
my room, I fasted and we prayed.
And I remember the bailbondsman.
People came to the house andthey handed.

(58:36):
They came to tell my mom.
They said the district attorneyhas dropped the case.
He said because you didn't signthe back of the check.
Had you signed the back of thecheck, you would have been in
prison.
My ignorance I didn't evennotice.
I'm a kid, I didn't know tosign checks.
I didn't sign the check, I justgot free.

(58:57):
So that's my journey, man tostart right Now, fast forward.
I wanted to give you thatcontext.
You think I'd get it together.
No, I go to college, I graduatefrom college and I'm now
partying, smoking, weed, doingyou know like.
God has given me, obviously,multiple chances and I'm not

(59:19):
listening.
And he's sending people in mylife.
I remember one time I got aletter.
I was writing a letter and Godwas writing through me like
prayers from overseas speakingabout Ghana.
Prayers from overseas arewriting this letter to you to
tell you to get your lifetogether and eventually,
eventually, by the grace of God,I gave my life to Christ at 19,
and that's when everythingunlocked and I got a clear path

(59:42):
of my vision and purpose andthat's where I learned about
gifting, because I didn't seethe gift inside of me.
So a lot of failures along theway, but in business I wanted to
give you that context myfoundation was littered with
failure, but here's the bigturning point for me.
When I was starting in thebusiness, I told you that I was

(01:00:04):
working in corporate America andI was working a job and I was
working the business.
When I first got married, mywife was like I don't know about
you being an entrepreneur.
I don't see the tendencies, thethings in you, and so I was
getting ready to leave and Iwasn't sure about asking her.
I was like, hey, do you think Icould do this?

(01:00:24):
And she's like yeah.
And so when I got let go, shewas the first one to
congratulate me, congratulations.
And I was scared to tell herthat I'd been let go.
But fast forward, fast forwardinto business.
I told you my first I got sixclients in one go, five clients
in one go, and I lose my biggestclient after getting let go

(01:00:46):
from my job.
So I just got let.
Two weeks later after being letgo, I lose my biggest client 60
.
At that time he was 60% of myrevenue.
I lose that, all that money.
And and I'm like, oh God, whatam I going to do?
And I ask God for clarity ofwhat to do.
I said God, I surrender thisbusiness to you, I just give you
this business, just take over,because obviously I don't know

(01:01:09):
what I'm doing.
And it's my first year, veryfirst year, in business.
And God showed me a lesson.
He said you know, when you hada job, you knew to trust me.
It was easy.
You get a direct deposit comingto your account every two weeks
.
But now you have a business.
I need you to know.
You knew that I was your sourcewhen you had a job.
You need to really know thatI'm your source in business.

(01:01:29):
I know you're the one doing thebusiness, but I'm your source,
I'm the one operating throughyou.
And so I got that revelationthat God is the source, no
matter what, through thebusiness.
A few weeks later from there,we closed a deal that was five
times as much as the client thatI just lost, right?
So it was a roller coaster,right.

(01:01:51):
So the lows and then the highs.
Now I want to get to one verycritical turning point where I
could have lost the entirebusiness.
I'm I think I'm in year two andthings aren't going well.
I'm, I'm behind on bills andthings aren't going well.
I'm behind on bills.
I'm behind on the mortgage inour house.
There's a lot of debt piling upa lot of things.
And I tell my wife you know, asa husband, my duty is to honor

(01:02:14):
and serve and protect and takecare of her.
I told my wife hey, thingsaren't working the way I thought
they would.
Right now I'm just going to geta job and then build back up
and everything and she said, no,you're not, you're going to
figure it out, you're notgetting a job.
I'm like, but, sweetie, youknow the bills and everything I
know, but you're going to figurethis out.

(01:02:36):
You're not getting a job.
This is your dream.
You're going to go for yourdream that this is your dream.
You're going to go for yourdream.
That confidence she had in me atone of my lowest points changed
everything.
That changed the game.
I mean, that was a pivotalturning point in the business.
That was one of my lowest lowsand she was there for me.
So shout out to my wife,abigail, in my lowest turning

(01:03:03):
point, where I lost belief in myown ability as an entrepreneur
and it's been all the way upfrom then that point I mean, of
course, highs and lows, butthere's no low that has been as
low as that and that supportthat I had.
I think every entrepreneurneeds a loving spouse that
believes in them when they don'tbelieve in themselves.
I'm a big believer of when aman has that believes in them
when they don't believe inthemselves.

Speaker 2 (01:03:22):
I'm a big believer of .
When a man has a supportivewoman, or a woman has a
supportive man, they can dobetter.
Oh man, it becomes like aspring.
It is, it's the catalyst totheir success.
100%, I definitely agree.
When you were speaking, I wasjust also thinking about the

(01:03:46):
times where my wife has justtold me I'm proud of you.
Just those words is enough tomake any person climb the
highest mountain.
That's why I say that, as anentrepreneur, as a go-getter,
find that support system quickenough in life.
That's it Because when you do,you win faster.

Speaker 1 (01:04:09):
That's it, and you win with a team, that's right.
You don't win alone.

Speaker 2 (01:04:12):
That's it.
That's it.
That's incredible.
Shout out to Abigail yes, sir,you have a book coming out.
Yes, sir, monetize your Gift.
You have a book coming out.
Yes, sir, monetize your gift.
Yes, sir, and as you speak, Icould tell you really are a
student of the gift.
Thank you, sir.
Um, what can we expect in thatbook, man?

Speaker 1 (01:04:32):
monetize your gift is everything I wish.
Somebody told me about findingmy gift.
So there's a process,everything with me.
There's a story, right, there'sa process, everything with me.
There's a story, right.
There's a process in how Ifound this concept and it's
through the Bible, the parableof the talents.
There's three Ds in thatscripture the parable of talents

(01:04:53):
the one that had one, the onethat had two, the one that had
five.
Right, we know, the one thathad one hid theirs in the ground
.
So God showed me at 19 that thefirst step is discovery.
It's discovering what the giftthat God has given you.
So you discover what is it thatGod has given me and you don't
discover?
God doesn't always just sayDerek, this is your gift, david,
this is your gift.

(01:05:14):
He doesn't do that.
You have to discover through,honestly, sometimes failure,
sometimes other people showingyou, as some of those examples I
gave.
You have to discover your giftthrough the process of discovery
and then that's the first step.
So, once you've discovered it,the next step is development.
So that's why, when God toldthem to take what they had and

(01:05:38):
multiply and increase the twoand the five, they multiplied
theirs, they increased, theydeveloped the gift or the talent
into more.
That's our obligation.
We're supposed to multiplywhatever he gives us.
It's to take your gift and takeit into mastery.
So don't just find your giftand just stay there.
You've got to find your gift,multiply it into mastery to

(01:06:00):
become excellent, world-class,to become the best.
Like I have the aim to becomeone of the and I believe we are
one of the best webinar agenciesin the world, right?
We want to become the best inanything we do.
So that's the second step isdevelopment.
The third step is the last partthat most people get wrong and
this is what the book details isdistribution.

(01:06:23):
It's implied God never givesyou a gift for yourself.
It's never for you alone, it'sfor others.
So we know that God's nature isto take whatever he's given you
and to distribute or give them.
The Bible says distribution isto serve among many, right?
So my gift is to take that giftand give it out to the market.

(01:06:46):
And when I say give it out, I'mnot saying for free either, I'm
talking about monetizing thatgift.
So this is where monetizingcomes, when you have a gift and
you distribute the gift.
So three Ds discover, develop,distribute.
That is the aim of the book.
And the book breaks down eachof those components in deep
detail.
And the distribution part ismost people don't market their

(01:07:09):
gift.
I love what Proverbs 11, 26 saysand where it says people curse
the one who hoards grain, butthey pray God's blessing on the
one who is willing to sell.
People don't know that's in theBible.
The one who is willing to sell,not donate, not hand out for
free.
It says sell, sell, sell ourgift.

(01:07:32):
So the people are cursing theperson that's hoarding, holding
their knowledge.
If it's information wholesalefashion business, information,
wholesale fashion business, ifyou're holding that knowledge.
Or you, the person that has thetour travel business that wants
to help people from the US orabroad come to Ghana, if you're
hoarding that knowledge, theBible says the people curse you

(01:07:52):
for holding that and hoarding it, but they pray the blessing on
the one who is willing to sell.
So that means distribution.
You have to be willing to sell,and so that book details that.
Because I realized this is whatwe struggle with as believers in
the kingdom.
A lot of people struggle withselling and selling.
To me selling is helping,selling is helping and I detail

(01:08:18):
this in the book too.
But I want to break this down.
I want to give thisillustration right.
This goes into my psyche as achildhood, as a gun young kid in
America, I was selling theseentertainment books right To try
to help, you know, fundraisefor, as a kid, for these things
that we had, my mom would belike David David, david, david,
stop, stop, stop, slow down,slow down, it's too much.

(01:08:44):
It's too much".
Like, trying to be modestdoesn't want me to, because I
believe sales is bound in theheart of a child.
Children are naturalsalespeople.
They sell all the time.
Mommy, daddy, can I have this,can I have that?
They're always trying to sell.
So I'm trying to sell as a childand my mom is stifling that.
Most parents do, unfortunately,but parents don't stifle that.
So here's what happens.

(01:09:06):
This is what I learned theJewish community.
This is the reason why theJewish population.
They are in the US.
They are 4% of the populationand control 40% of the wealth in
America.
How is that possible?
It's not because of any otherfactor than the mindsets they're
taught from childhood.

(01:09:28):
And there's a book, one of myfavorite books, called Thou
Shall Prosper, by Rabbi DanielLappin.
He breaks down the TenCommandments of Money according
to the Jewish culture and one ofthe principles, which is this
is where I'm kind of coming backto selling and coming back to
the distribution is that whenyou're selling, you're not, you
shouldn't see selling as sellingthe Jewish community.

(01:09:51):
So take the example of meselling the entertainment books.
Let's put that same example inthe Jewish community.
What would have happened?
Let's call him Little Johnny.
So Little Johnny is sellingcookies to Mr Smith and Mr Amwa,
right, he's selling cookies tothe different people, and what

(01:10:11):
happens is this Johnny comeshome and he's cooking and he's
baking all these cookies and hesells the block.
He sells all the cookies, heruns out.
He comes home, his mom and dadlook at Johnny and say Johnny
sells the block, he sells allthe cookies.
He runs out, he comes home, hismom and dad look at Johnny and
say Johnny, good job, I'm soproud of you.
Do you know what you did whenyou sold the cookie to Mr Smith
and Mr Amwa and all these peoplethat you sold the cookies to,

(01:10:32):
even though they gave you $5 orfive CDs, they gave you the
money for the cookies.
You know when they did that.
You helped them.
They don't have to knead thedough, they don't have to put
the chocolate chips in there,they don't have to get the
parchment paper, put it in theoven.

(01:10:53):
They're explaining to Johnnyall of the work that you've done
to help those people.
You've blessed those people.
I'm so proud of you.
And they explain to Johnny andJohnny's looking at it like wow,
I sold the cookie, but I didsomething way more than sell the
cookie.
I helped that person.
So Johnny, from a child, seesselling as helping.
He doesn't see selling likeit's sleazy.
It doesn't feel icky, itdoesn't feel oh man, I'm trying

(01:11:14):
to take from somebody.
No, he feels that I'm on thelower end of the stick.
I got the lower end of thestick.
You're getting more than I am.
He's taught that by his parents.
And so what does Johnny do whenhe grows up?
The way that Johnny sees openingthe door for the old lady is
the same way he sees selling acookie or selling real estate as
he gets older selling insurance, selling products, selling

(01:11:36):
fashion, it doesn't matter.
He has the concept in his mindthat selling is noble, it's
righteous, it's holy, it'sblessed, it's a good thing, it's
a God thing.
But I as a child, that wasbeaten out of me until I got
older and had to rework thatmindset.
And now I look at selling.
I think selling is one of themost noble professions, most

(01:12:00):
honorable professions in theworld, and every entrepreneur
should feel that way aboutselling.
So that goes back to my book.
I go in deep detail indistribution because a lot of
people don't have that mindsetabout selling.
They feel like, oh man, I'mtaking from somebody.
Oh man, it's just I'm takingmoney from somebody to make a
sale.
No, you have to add 10 timesmore value to make a great sale.

(01:12:22):
It's a belief, isn't?

Speaker 2 (01:12:24):
yes, was the one skill you think every
entrepreneur oh man whoo,there's so many.

Speaker 1 (01:12:36):
The one skill you've got to have the selling ability,
Yep.

Speaker 2 (01:12:40):
I knew you were going to say that I don't know why it
took you so long, but I knewyou were going to say that I was
trying to think of anythingelse, but I was like, no, that's
it Sales, that's it Sales.

Speaker 1 (01:12:48):
Selling is so critical.

Speaker 2 (01:12:50):
I think I learned that a year into my business and
I realized that, nah, what Ineeded really before I started
this business was the ability tosell.

Speaker 1 (01:13:00):
Yes.

Speaker 2 (01:13:01):
Both face-to-face and on the internet.
That's it.
That's it.
Yes, it's because you want tomake a sale, absolutely.
And if you can't make a sale,that business is not going to
work, it's dead, it's going todie.
And especially when you start abusiness and you're the only
person in there, right, businessperson, right, you need to do

(01:13:26):
the accounting, you need to dosales, you need to do the
marketing everything right, butI think the first thing you need
sale.
A hundred percent.
I agree with you, sales.
So it's key now, yeah, being astudent of myron golden.
Yes, sir, what's one big lessonyou've learned from me?

Speaker 1 (01:13:35):
oh man, there's many, but the biggest one is he
transferred his mindset to me.
That's how I see it.
I got to transfer theimportance of mindset I can't
describe.
The best way to describe it isto illustrate through story,

(01:13:56):
right, true story.
Uh, I'm part of his innercircle at the time and he's,
we're on a call and this is agroup call, virtual call.
There's a bunch of people onand we're sharing our wins and
I'm sharing my win, um, and howwe'd help this client, uh, make
multiple, multiple, six figures,figures in a day, and

(01:14:22):
everybody's like man, that'sgreat.
David, that's awesome.
It was over $400,000, right, sohe's like that's great.

Speaker 2 (01:14:27):
David.

Speaker 1 (01:14:27):
Amazing.
Everybody in the group was likegreat, great, great.
All the cheering and everything, myron's kind of stoic, no real
expression.
And then he asked me.
He said David, how much did youmake in that transaction?
And everything he said we endedup at $25,000.

(01:14:52):
He's like how do you feel aboutthat?
I came to the call to celebrate.
I was excited, but now I'mquestioning how I should feel
about it because I'm like, wow,I didn't put the math.
Okay, $400,000, $25,000.
Well, I guess that's really notthat much comparatively.
If we help somebody make thisand we only took this, it's

(01:15:14):
decent, but it's not a whole lot.
And he started to.
It had me questioned what I wasdoing.
And then he said to me he said,david, can I coach you?
I said okay.
He said never do that again.
I'm like dude.
And he's like never, ever do adone for you service without

(01:15:36):
charging a percentage, where youtake a percentage of the result
that you get, because you'recreating the system, you're
creating money, mountains forpeople and you're taking pebbles
.
How does that feel?
And it was a coachable momentand from that day on, we always
added percentages into the workthat we do with webinars and

(01:15:58):
challenges, and that one thingalone has produced millions of
dollars just doing that right,just that one component.
Now here's what's interesting.
So I come to another eventlater in the year and I go
somewhere in California.
We see each other and I say,myron, I implemented everything

(01:16:20):
you shared.
We got the percentage dealsbuilt into everything.
Now he's like okay, great, youwant to get to the real money.
I'm like wait, didn't I justget to the level that he's like.
So then he said you know whatyou need to get to.
You need to get to perpetuitydeals.

(01:16:42):
I'm like Byron, what is aperpetuity deal?
He said a perpetuity deal iswhere you get paid.
You do work once and you getpaid for the rest of your life.
He's like I got a couple ofthose.
Like what?
That's a whole, nother level.
So my point in that the transferof the mindset is that no
matter what result or anything Ibrought to him, he never let me

(01:17:05):
think that was there.
There's no, there, there,there's no.
Like you've arrived, it doesn'tmatter.
Like oh, myron, I made $10million.
Okay, what about?
Why don't we get to $100?
Myron made $100 million, oh no,why don't we get to $1 billion?
100.
My heart made 100 million.
Oh no, why don't we get to abillion?
It's the mindset of like nonumber is too big, no number is.
It changed my mindset.
He changed my mindset and likeit helped me to.

(01:17:27):
I know that sounds crazy, but Ilook at $100,000 in a day is
like a normal thing.
Before coming in that was notnormal to me.
But now I have a differentpsyche, a whole different
mindset.
Like I look at thingscompletely differently because
he transferred his belief system, his belief in people and his

(01:17:47):
belief to me and that's what haschanged the game for me.

Speaker 2 (01:17:51):
But David, as I speak , you have three mentors right
now.
Yes, how do you believe so muchin mentorship?

Speaker 1 (01:17:59):
I love what Dr Mike Murdoch said.
He said there's two ways tolearn in life mistakes or
mentors.
So mistakes is the slowest pathto learn.
Mentorship is the fastest pathto learn.
I love speed, I love to be ableto get to where I need to go
fast and I feel like there'salways a story.
And I don't share this often,but one of my mentors, one of my

(01:18:23):
late mentors, is the late DrMiles Monroe and, for those that
are familiar, he's a kingdomteacher and I had an opportunity
to work with him personally anda friend of mine invited me to
come to his you know, be a partof his mentorship and I was like
I didn't want to hear the price.

(01:18:44):
I didn't want to hear the offer,I didn't want to hear anything.
I just I'm like I assumed itwas going to be crazy.
I was like, nah, this is whileI'm working in corporate America
, like 2014, 20, no 2013.
And I didn't want to hear whatit was about.
He said, no, david, you've gotto join this.
It's amazing.
I ignored him for almost a yearand then eventually something

(01:19:07):
just said join it.
I joined and I was like, wow,all this value for this.
I was like, wow, it's crazy.
So I joined his mentorship.
I'm in there.
It's changing my life.
He's personally responding todifferent things and sharing
different concepts.
I'm going through some of thecurriculum in Miles Monroe's
mentorship and it's changing mylife.
It's adding so much value to mylife.
I'm learning about potential,I'm learning about purpose, I'm

(01:19:29):
learning about work and allthese great concepts.
And we're now a few months insix to be exact and I'm in the
sixth month in and Dr MilesMonroe dies in a plane crash.
This was the month he died andI was at a Christian rap concert
and I heard the news and I wasso devastated for his mentees,

(01:19:52):
for his family and then for me.
I asked myself if my life haschanged this drastically in
these six months that I'veworked with this gentleman.
What would have happened if,when my friend said, david, you
should join, my life would becompletely different.
And the reality is that momenttaught me I never miss.
Now I get opportunity to investin a mentor or mentorship that

(01:20:16):
can take.
Oh, you can help me get fasttrack to go to the next level.
I don't care what theinvestment is.
It's $55,000, $20,000, whatever.
I invested just last year$250,000 in my personal
development last year, becausethat's how important it is to me
to go to another level, if Ican.
One conversation, one room, onething.

(01:20:36):
One conversation specificallybrought us around $300,000 in
sales, one person.
So imagine that, like in oneroom.
So what could happen if you'rein multiple rooms or multiple
mentors?
You just fast track.
So that's what's happened forus is I believe in mentorship, I

(01:20:59):
have mentorship.

Speaker 2 (01:20:59):
I encourage mentorship.

Speaker 1 (01:21:00):
I have mentorship.
I encourage mentorship.
I have mentors.
Never trust a mentor whodoesn't have a mentor.
Never trust a coach who doesn'thave a coach.

Speaker 2 (01:21:07):
I agree A hundred percent.
Motivational discipline.

Speaker 1 (01:21:10):
Discipline One hundred percent.

Speaker 2 (01:21:13):
What's the best advice you've ever received.

Speaker 1 (01:21:16):
The best advice I've ever received is around farming.
So that's going to sound odd,but one of my mentors said to me
he said, david, business islike farming.
When you understand this,you'll always have business.
He said, in farming, if I havea tomato seed today, can I put

(01:21:36):
the tomato seed in the groundand have a tomato tomorrow?
It's not possible, right,unless it's a GMO, right?
But I will not be able to havea tomato harvest tomorrow, my
seed today.
So whatever you do in January,you don't see it in February, or
even March, you'll see it inApril.

(01:21:57):
Whatever you do in February,you're going to see in May.
Whatever you do in March,you're going to see in June.
So if you always sow seed,you're always going to have an
harvest.
But here's the concept that hereally broke it down for me.
So why a lot of entrepreneursfail is they sow seed January,

(01:22:17):
february, march, then April, mayand June.
Oh man, things are great.
I'm going to slow down a littlebit.
Okay, may is fine, june is fine, july is fine.
August comes.
You're like man.
But July was so good last month.
What's going on?
You didn't realize your Augustharvest was tied to your May

(01:22:39):
seed.
What's going on?
You didn't realize your Augustharvest was tied to your May
seed, so your seed sowing has tobe consistent.
You have to sow seed in everyway.
So for me, with webinars,that's doing webinars.
Sending out emails, sending outtext messages, putting out
different offers, that's seedsowing.
I'm sowing seed constantly, itdoesn't matter.

(01:22:59):
Different offers, that's seedsowing.
I'm sowing seed constantly, itdoesn't matter.
I have a quota that I have forevery day.
Every day, I'm going to do fiveoutreaches every day.
It doesn't matter where I'm atin the world.
Whatever I'm doing, fiveoutreaches, I keep the seed
mentality mindset.
I don't care, oh, we closedthis amount of business, I don't
care, I need to sow seed today,every day.
I believe that if you alwayssow seed, you'll never, ever

(01:23:23):
have to worry about a harvest.
You don't even need to thinkabout a harvest.
A harvest is automatic when youfocus on the seed Sow in seed.

Speaker 2 (01:23:29):
Yeah, beautiful.
And I think what people shouldalso understand is that if you
are working on something great,there's always a waiting time.
That's it.
You always have to wait.
That's it.
You always have to wait.
That's right.
An example is a Chinese bambootree.
You plant it today and foryears you see nothing.
That's right.
But when it starts coming, itgoes really tall.
That's it.
I think I said this in theseminar that we had.

(01:23:51):
Sometimes in business, you canwork for 10 years and you don't
see any great success, but thenone year can cover the entire 10
years and you don't see anygreat success, but then one year
can cover the entire 10 years.
That's it.
Sometimes it's even a month.
So true, you know.
So we just need to understandthe weight in the weight in
business, right, as long as weare working, we can wait.
A hundred percent, david, thankyou so much.

(01:24:13):
Thank you for your time.
I really appreciate you and forthe value you've given to our
audience.
It's an honor.
I'm to drop in the descriptionexactly where you can find David
and all his stuff KingdomSocial Media.
You see all of that in thedescription, and then I'll also
tag his YouTube account as wellin the description.
I'd like to say thank you somuch for being part of the

(01:24:33):
Connected Minds family and, onceagain, for the people that were
there for the event.
I appreciate you.
And if you're not in thecommunity, head to
wwwconnectedacademycom and getyourself in there, because that
is where everything is happening.
And to our Connected Championswe appreciate you so much.
My name is Derek Abayte.

(01:24:54):
Stay connected, I'm out.

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Become a Webinar Millionaire: How to Make Six Figure Days Online Anywhere with Your Social Media Brand or Business - David Simons

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Become a Webinar Millionaire: How to Make Six Figure Days Online Anywhere with Your Social Media Brand or Business - David Simons