August 15, 2025 • 63 mins
"Attention is the biggest currency," says Frederick Mattey, formerly known as the mysterious "Headless YouTuber" who built a thriving content empire without showing his face. In this masterclass on content creation, Frederick opens up about his unexpected journey from struggling musician to successful digital creator.
With refreshing candor, Frederick admits he came to YouTube for one reason: money. "I found the money," he laughs, explaining how his original plan to fund his music career evolved when he discovered content creation was both more profitable and less stressful. But his success didn't happen overnight. Frederick shares the reality of recording with just a mobile phone for four years, even after monetization, emphasizing that aspiring creators should "start with what you have" rather than breaking the bank on expensive equipment.
The conversation dives deep into practical strategies that transformed Frederick's life financially and personally. He breaks down the three key elements every successful video needs, explains how to hook viewers in the critical first few seconds, and reveals why diversifying across platforms like TikTok and Instagram amplified his reach. Perhaps most surprisingly, Frederick discloses that revealing his identity after years of anonymity cost him over 200,000 Ghanaian Cedis – a massive investment in office space, equipment, and production capabilities that ultimately propelled his brand forward.
Whether you're considering content creation as a side hustle or full-time career, Frederick's journey offers invaluable wisdom on finding your niche, building credibility, and creating sustainable success. His most powerful advice? "Don't compare yourself to anyone. Make your comparison within yourself." Ready to transform your own digital presence? This conversation might be the push you need to start creating today.
Watch the video episode of this on YouTube - https://linktr.ee/konnectedminds
Host: https://www.instagram.com/derrick.abaitey/
Join Entrepreneurs Community: https://www.skool.com/konnected-academy
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Attention is the biggest currency.
I came on YouTube to look formoney.
I found the money.
The main purpose was to lookfor the money and go back to
music.
After finding the money, Irealized music is stressful, so
let me just continue doing thecontent.
It has changed my lifeeconomically, financially,
internally.
What does it take?
Speaker 2 (00:16):
to be a YouTuber.
Speaker 1 (00:21):
Your content needs to have three key elements.
It needs to be I started with amobile phone, a microphone, a
tripod, a ring light, set mylights and everything and record
with my phone.
I recorded with my phone forfour years.
Don't think of starting big ifyou can't afford it, because
(00:42):
before you get to that pointwhere YouTube starts paying you,
you need to make sure you haveenough to sustain yourself.
It cost me over 200,000 CDs toreveal my identity.
Speaker 2 (00:53):
What was your first paycheck?
Speaker 1 (00:54):
First, paycheck, I think it was.
I set my target 100 videos.
If I don't create 100 videos,I'm not going to ask myself why
am I not being monetized?
By the time I got to like my 40something video, that was when
I got monetized.
Speaker 2 (01:09):
As a brand.
What are you doing beyondYouTube, tiktok, facebook?
Speaker 1 (01:13):
Let me tell you something I've never said
anywhere.
Speaker 2 (01:24):
Hello and welcome to Connected Minds Podcast.
My name is Derek Abaite andI've said it several times that
if you do make it to the end,please let me know in the
comments.
We want to know who ourchampions are.
And again, on the 29th ofAugust at the British Council,
we are hosting our first liveevent.
(01:45):
We're going to be talking aboutmoney mindset what should you
do to change your lifefinancially and it's packed with
guests and people who are goingto not just tell you about
their life script but actuallygive you the tips and tricks on
exactly how they did it.
If you've been listening tothis podcast, you know exactly
(02:06):
what we do here and on that daywe're going to be teaching you.
So if you want to be there atthe event, I'm going to put it
in the description and then youcan get yourself a seat, or you
can go towwwconnectedmindslivecom to
wwwconnectedmindslivecom.
(02:27):
Today's conversation is forthose that see content as a way
of climbing the financial ladder.
I'm speaking to a man who hasbeen in the industry longer than
I have.
He studied marketing in school.
Look, this dude understands howit works in school.
Look, this dude understands howit works.
(02:47):
He first came into the industrywithout his face, but he's
revealed it and we're going tosit and talk about tips and
tricks and what he did.
How did he?
Was he able to do it evenwithout his face?
As a matter of fact, the reasonwhy this conversation is
important is because I've got alot, a lot of young people who
ask me yeah, I want to createcontent, but I don't want to
show my face.
(03:07):
Sit down and watch thisconversation with Frederick Mate
.
This guy is called Frederickand he's also a Gemini and he
was also born in June.
The synergy is too much.
I connected with him so muchonline before we even met,
because I love what he does.
You're welcome to my studio.
Speaker 1 (03:29):
Thank you very much, bro.
I love what you do too, you'regreat, thank you, thank you,
thank you.
Speaker 2 (03:38):
I think you're one of those people that I'm sure your
audience will tell you that youhave a.
You have a lovely personalityon the internet.
Yeah.
They can probably tell who youare straight.
Yeah.
Whereas me, I'm quite different.
You have to get to know me.
Yeah, you know I'm like a hardnut to crack, yeah, but you're
(03:59):
welcome to my studio and thankyou so much for your time.
Speaker 1 (04:02):
Thank you so much.
It's great to be here.
I watch your podcast.
I learned a lot from yourchannel.
I've watched a lot of videos.
I love the way you askquestions and also the kind of
guests you bring on.
It's an honor being herebecause I know great men have
been on this seat and women havebeen on this seat, so it's a
great honor being here.
Speaker 2 (04:23):
Thanks a lot, thanks a lot, thanks a lot, bro.
Okay, so today is is basicallya master class for those that
want to get into content now.
My first question to you is whycontent creation?
Speaker 1 (04:39):
a friend of mine gave me an advice that I should get
into content creation becausethere's money there.
He works with a company thatmanages the YouTube channel of a
lot of musicians, so he looksat, he sees their back end and
everything.
He knows how much the musiciansare making from YouTube.
(05:01):
So he contacted me and told meyo, they used to manage my
YouTube channel also as amusician I was doing poor, I
think.
I wasn't even monetized.
And he told me the way yourchannel is going, it will be
very difficult to get youmonetized.
Try and find other things to doon YouTube, because there's
(05:22):
money on YouTube.
And even if you're shy, find away to do it anonymously.
And that was what gave me thatidea that, okay, let me try
YouTube.
But then I didn't want to showmy face because I knew it would
come with a lot of backlash andstigma that this is a musician,
(05:43):
a radio broadcaster, who is nowgetting into content creation.
What are you going to do?
What are you doing on YouTube?
So I thought of being anonymous.
So once I got the idea theclear cut path of how to achieve
my brand as an anonymouscontent creator, I went straight
to it.
Speaker 2 (06:07):
But how did you relate to that brand?
Headless YouTuber?
How did you relate to that?
Speaker 1 (06:16):
Yeah, my marketing lecturer in uni would tell you
I'm a phlegmatic sanguine.
That's my character trait.
Phlegmatics are very, you know,calm introverts and then
sanguins are the extroverts.
But then being a phlegmaticsanguin means you have both an
introvert personality and alsoan extrovert personality.
My extrovert personality comesout when I'm very comfortable
(06:38):
around you.
So if you see me for the firsttime, you might think I'm a very
shy person, I don't talk, I'manti-so or something like that.
But then once I get comfortablearound you, the sanguine in me
comes out and you start seeingthat I'm a very lively person,
like people see online on myyoutube channel.
So once I started, the mask orbeing anonymous took away that
(07:03):
phlegmatic side of me, right.
So now it was left with thesanguine creating the content
behind the mask.
So I just I felt free to be asanguine and to be out there,
and that's how I related to thebrand.
Speaker 2 (07:18):
Okay, Frederick, what does it take to be a YouTuber A
?
Speaker 1 (07:22):
lot of courage.
You need to learn a lot ofhours, because you need to put
in a lot of hours.
Even to get monetized, you needto build credibility and trust
for your community and, yeah,that's, that's it.
It takes.
It takes a lot, but then, onceyou get everything right, you
(07:45):
will start making it.
If you don't get things right,if you don't move.
Let me just take it one by onefor hours on youtube, even to
get to that point of joining theyoutube partner program, which
is what they they callmonetization, where they will
start paying you for running adson your videos, you need to get
4 000 watch hours and athousand subscribers.
(08:09):
I think I think they've updatedit, if I'm not wrong thousand
subscribers.
So, from you starting youryoutube channel to getting to
that point takes a lot of work,a lot of hours.
You need to create People, needto watch your content for 4,000
hours of your content forYouTube to say that, okay,
(08:31):
you're doing something good.
We need to start paying you foryour efforts.
You need to be genuine.
Your content needs to havethree key elements.
It needs to be educative,informative, entertaining At
least two of these.
If you have all three, it's aplus, but at least your content
(08:54):
needs to be entertaining, orentertaining and educative
entertaining or informative, oreducative and informative.
And once you have all thesethree, people will start loving
your content and they willsubscribe and you'll get to that
1,000 subscriber mark.
And that's when YouTube willsay, okay, now you've reached,
(09:15):
you're good to go, let's add youto our program and start paying
you.
Being a YouTuber is not easy.
You also need to be credible.
Don't just come and lie topeople, don't come and create
just any kind of content,because everybody uses their
time to watch videos, their datato watch videos.
(09:35):
If you waste their time, theyare not going to subscribe,
they're not going to stickaround to watch your content.
So you need to make sure youhave all these things in check
before you can even besuccessful on YouTube.
It's not easy.
Speaker 2 (09:49):
So let's talk about before you get to be part of the
YouTube partnership program.
Speaker 1 (09:54):
Yeah.
Speaker 2 (09:56):
How do you pay for production time yourself?
What you need?
Editors, you know how do youtake care of all of that before
you get accepted for me.
Speaker 1 (10:08):
I started on my own, so I did everything on my own
right.
What did it take?
I did a lot of research tolearn how youtube works, to
learn the importance ofthumbnail, importance of
description, titling andeverything, the the youtube
community guidelines andeverything after, because you
(10:30):
need to learn the rules of thegame so that you know how to
play the game.
After that, I create content,edit it, post it, type my
thumbnail, my description andstuff, design my thumbnail, put
it out and then go back andcreate another content.
And I kept doing it, kept doingit.
It wasn't easy.
(10:51):
One advice I usually give peopleis don't start, don't think of
starting big if you can't affordit, because before you get to
that point where YouTube startspaying you, you need to make
sure you have enough to sustainyourself, especially if you have
nothing doing apart fromYouTube.
If you have other sources ofincome, fine.
(11:12):
If you're rich enough to employa production team and start
YouTube from scratch, fine.
But if you don't start withwhat you have, I started with a
mobile phone and a microphone, atripod, a ring light.
I used to put my tripod on anironing board, set my lights and
(11:35):
everything and record with myphone.
I recorded with my phone forfour years.
Even after being monetized, Ikept recording my phone.
Now that I've even revealed myidentity, I still record with my
phone.
It's only interviews that Irecord with a camera.
So don't break the bank beforeyou you even get there.
(11:56):
Otherwise you would give upbecause you're paying production
.
You're paying for productionand stuff and you're not.
You're not earning that much.
You might give up.
So just start with what youhave, take it slow, do the right
thing and then you'll make it.
Speaker 2 (12:13):
There's a young guy that I usually see at my events
and he tells me you know I'm notmonetized yet, but the biggest
problem I'm seeing is thatsometimes I'm getting 1,000
views on a a video and thenanother time I'm getting 500.
What causes that disparitybetween the views?
Speaker 1 (12:33):
it's usually interest-based, because the
video that got thousand, whatwas it about?
Was it the same topic andeverything about the like, like
the video that got 500?
I'm very sure it's not.
If people are interested in thevideo and they keep watching
the video, youtube will keepsuggesting the video to more
people, because every platformwants you to be on their
(12:55):
platform.
Right Right now.
Attention is the biggestcurrency and people are.
All these algorithms aredesigned to keep you on that
platform Because they need.
They have 24 hours in a day.
If you come on their app, theyneed you there.
So once there's a content thatdrives people off that platform,
(13:18):
they stop suggesting it.
And if there's a content thatpeople are watching for longer,
people are enjoying and it'skeeping them on that platform,
they keep suggesting to morepeople, because that's what they
want for people to be on theplatform.
So if your content is good andthey show it to, let's say, the
first hundred people and theysee that, okay, out of a hundred
(13:39):
people, 90 people actuallywatched more than 70% of the
video.
That means this video is good.
Let's show it to 200 morepeople and they show it to 200
more people.
It performs well.
Now you see that you're goingviral because that video is good
.
But if you post a video andit's not really that interesting
and people will just skip afterwatching five seconds or seven
(14:02):
seconds, the algorithm knows nowthis video will not keep people
on this channel or on thisplatform.
So let's suggest it less.
So it's a whole lot of thingsinvolved.
Speaker 2 (14:16):
But then you know how do you really know whether you
should carry on creating more ofthis video or to stop?
Speaker 1 (14:25):
Once it works, you know that people are interested
in that.
You keep creating more of that.
If you find out what works, youdouble down.
Speaker 2 (14:35):
What does that mean?
What works?
Speaker 1 (14:38):
Let's just say you do a video about, let's say, how
to cook, let's say, a Ghanaianmeal in five minutes, and you
see that it's doing well.
Your video was about how tocook banku within five minutes,
and it did well.
(14:58):
The next thing to do is maybehow to cook eto'o or how to cook
jollof rice in five minutes howto cook something like that.
You do a video about cooking ameal with one dollar.
Let's just say one dollar is 10, 10 cds, uh, 20 pesos or so, or
(15:21):
12 cds or whatever, and youmake a video about cooking a
meal with $1, and that videogets a lot of attention.
Now you can try other things,maybe traveling with $1, taking
a road trip with $1 in my pocket, buying an expensive car with
(15:45):
$1 dollar at least you're tryingto find around that side,
because anyone who watches thefirst video and likes it would
most likely go back to yourchannel to see if you have more
of those kind of videos.
And if you have more to watchmore, and that would suggest to
the algorithm that these videosare good, suggest it to more
(16:06):
people.
So once you find what works foryou, you just keep doing it,
and also even in yourpresentation style.
If you try something differentand you find out that the
audience like it the people inthe comment section like it just
give them more of that.
When I started my journey, Ididn't used to say oja, oja.
I started my journey.
I didn't used to say I didn'tused to say those things.
(16:29):
I didn't used to say thosethings.
Yeah, I said it once and peopleliked it.
People were like hey, who isalatiari?
You like alatiari?
I said yeah, there's analatiari there.
But you know, I was justtalking to that person, that
Yanko, and someone said I likethe way you said that.
You said you told Alatiare thatYanko, but can you make it a
(16:50):
bit more lively?
It was a suggestion from theaudience Can you make it more
lively?
And then I did it and theyliked it more lively.
Now their children are evenlearning it.
They watch my video and when itgets to that point they say it
with me Alatiari, yanko.
So you just try something.
If it works and you find outthat your audience like it, just
(17:12):
do more.
That's it.
Speaker 2 (17:17):
For you.
What strikes me the most is howyou remained anonymous to amass
such an amount of following,and then you finally decided I
want to review.
But before we even talk aboutthat, how did you choose that?
(17:39):
This is the type of contentthat I want to do.
Speaker 1 (17:43):
To be very honest with you, I came on YouTube.
I started creating contentbecause I wanted money.
That was the main reason why Iwas on YouTube Because I needed
money to fund my music, my musiccareer, and my friend had told
me there's money on YouTube, somy main aim is to make money.
So when I did my research, Isaw the type of content that
(18:06):
people like Entertaining content.
Entertainment has a lot ofattention.
So, okay, let me do somethingentertaining.
On YouTube, I saw that peopleare interested in trending stuff
.
I started not doing.
I started by even not doingtrending stuff.
I was doing entertaining stuffpicking comments, funny comments
(18:29):
on Twitter and reading them andmaking jokes around them and
laughing.
That was the first content Icreated.
It was called Epic Replies.
I did about just three or fourepisodes and that was it.
Only the first few people whosubscribed to my channel know
this okay a lot of people don'tknow about epic replies because
it's gone.
(18:51):
But then I did a story about amurder in kaswa and that story
gave me 14 000 views in one day.
Okay, at a moment where Ididn't even have 100 subscribers
, and I was like, yo, people arevery interested in trending
stuff, so then I kept givingthem more of that.
(19:13):
Okay, there's an update, wefound the person, the people who
did the the thing.
Okay, they've been taken to apolice station.
Okay, this.
So just like the doubling down,you're just following the story
.
Yes, just following the story.
So the 14,000 people who watchedthe first video came back for
updates and they kept comingback for updates.
(19:33):
And then in the comment section, I kept seeing other stuff.
I know you're talking aboutthis, but have you heard about
this?
Give us updates on this, giveus updates on this.
Then I started digging andgiving them updates on this, on
that, and that was how I startedgrowing and I realized, okay,
(19:55):
they like trending stuff, let megive it to them.
And what made me even growfaster was the fact that I added
my own personality to it.
So if it's not a tragic newsand it's an entertaining news, I
talk about it like I'm talkingto a friend alone in a room,
jesting with all the funnydetails and the mannerisms and
(20:16):
everything.
And so when you're watching myvideo, you feel like I'm talking
to you.
You feel like I'm having aconversation with you and I'm
jesting you on stuff thathappened and I'm cracking jokes
you.
You feel like I'm having aconversation with you and I'm
gisting you on stuff thathappened and I'm cracking jokes
about it and stuff, and youwould watch and laugh.
So you would definitelysubscribe and watch more and it
made me just blow up quickly.
Speaker 2 (20:37):
I don't know whether I should call you a headless
YouTuber, I should call you Kulaor I should call you Frederick,
but all I want to say youcooler once you go here,
frederick.
But all I want to say what thequestion I've got here is the
journey to that first paycheck.
How did it look like?
Speaker 1 (20:51):
it was.
It looked long like a longjourney when I started I had a
plan.
My plan was create 100 videos.
Before you even think about I'mnot getting monetized, I'm not
getting 4,000 watch hours.
My aim was creating 100 videosand if you set your target that
(21:13):
long, if you set the finish linefar, when you cross it like
they say in 100 meters everygood coach will tell you that
the finish line, think about thefinish line being further,
because most of the peoplerunning, when they are getting
to the finish line, they startslowing down because they think
(21:34):
that's the finish line.
So you see that in athletics itgets to close to the finish
line.
Someone can use speed to comeand win there is yeah I set my
targets very, very far hundredvideos.
if I don't create hundred videos, I'm not going to ask myself
why am I not getting thousandsubscribers?
Why am I not getting fourthousand watch hours?
(21:55):
Why am I not being monetized?
That was it and tunnel visionby the time I got to like my 40
something video.
That was when I got monetized.
So it felt like my expectationswere way higher than what I
actually did, like I expected tofinish at 100 100 and I
(22:17):
finished at 40 40 something.
So that means I feel I I'mhappy.
But if I expect to getmonetized after 10 videos, you
get disappointed and I'll getdisappointed.
So my target was 100 and I madesure every video was an
improvement of the last.
Huh, talk to me about that.
If you watch my video, you watchthe next video, you see that
(22:39):
there's there's somethingimproved.
Right now on channel people aretalking about how I run ads,
because I used to run ads thenormal way.
This video is sponsored by this, this, this, this and then you
just talk.
People skip it.
Right now I put the ads in theconversation, so you can't even
skip.
I talk about the thing in a waythat is part of the
(23:02):
conversation.
Okay, so when I was talking toDerek and Derek was wondering
how about I tell these people tosend money through this app and
this this?
And so Derek said you'relistening to an ad and enjoying
it at the same time.
It's an improvement of thefirst.
When I revealed myself, my firstreveal video, I looked shy.
(23:23):
People thought I wasn't theactual headless YouTuber and
that headless YouTuber hademployed somebody to come and be
a front.
Because they saw thatdisconnect, because my first
video was my phlegmatic side,because that was now me in front
.
So I was talking very gentlyand stuff.
And they were like nah, theheadless YouTuber we know is
(23:46):
very bubbly and stuff, so whyare you talking like this?
But now, if you watch my recentvideo as compared to the
earlier ones when I revealedfreshly in January, you'll see
that there's a big difference.
Speaker 2 (24:00):
The confidence is more, the playfulness is more,
everything is more so we'll talkmore about confidence and you
know all those things rightthere there that you need, but
at the point you've beenmonetized now what was your
first paycheck?
Speaker 1 (24:17):
my first paycheck.
I think it was 120 dollars, butI didn't get that money because
my channel was terminatedbefore the 21st of that month,
so I didn't get that money thechannel was terminated yeah, in
in 2021.
Why august 2021?
I don't really know, as at thismoment they they just.
(24:38):
I did a lot of stories and then, all of a sudden, they said I
had violated YouTube'sguidelines severely, and usually
what they do is, when youviolate, they give you a strike,
then they give you two strikesand then on your third strike,
within 90 days, that's when yourchannel gets terminated.
But then they didn't even giveme a strike, it just went off at
(25:00):
once.
So that was in 2021 when Istarted.
Five months after I started, Igot my first paycheck.
I got.
I saw it in the YouTube, sawthe money there.
You couldn't take it, but themoney was supposed to come on
21st, as it always comes.
But then on 18th I lost thechannel.
So I lost that money.
(25:20):
How did you feel Felt broken?
I felt money.
How did you feel felt broken?
I felt shattered because I cameon youtube to make money and I
saw the first money there and Icouldn't touch it and, per my
research, if your channel getsterminated, you can't create
another channel.
So I was devastated, but then Icreated another one and it
(25:45):
worked.
I think I know why, but I don'tknow.
Maybe, if I say it, they willcome and cancel.
So I created another channel.
I was shattered, but then, whenI created the other channel the
creator community they spokeabout it.
Wodemaya Magraheb Niy.
(26:06):
A lot of people spoke about mychannel being terminated because
they felt like I was doingsomething very unique so I
didn't deserve that.
So they gave me more supportand then people came back to the
new channel and within 12 daysI got monetized again.
Wow yeah, and then my okay.
(26:26):
So that one after that one, Ithink my first paycheck after
that that I really received waslike $720.
Speaker 2 (26:34):
That's from how many views.
Speaker 1 (26:37):
I don't know, but that was a month.
I don't know how many, I don'tremember, but that was a month.
Speaker 2 (26:42):
Let me stop it here.
This show.
I want you to subscribe andbecome part of the family.
We are on a journey of changingthe lives of people on this
channel and we appreciate youfor being here, but if you
haven't become part of thefamily, connect with us.
Hit the subscribe button Now.
Let's carry on the conversation.
(27:02):
You know, at a time when youstarted the first channel, how
old were you.
Speaker 1 (27:16):
I was 31.
Speaker 2 (27:17):
good.
So from that time up until thechannel got terminated, yeah you
had you already into music yeah, and you were looking for means
to support the music yeah, youstudied marketing in school.
Speaker 1 (27:31):
Yes, I did.
Speaker 2 (27:32):
Why did you not work with the marketing for a source
of income, rather than relyingon YouTube?
Speaker 1 (27:40):
I have an interesting story.
I applied for a job in acorporate firm.
I went for the interview.
I got accepted.
They gave me the day to start.
When the day on the day, Idressed up with my long sleeve
and my trousers, got my bag,went to work, I got to the gate,
(28:03):
stood there for like fiveminutes reflecting in myself,
minutes reflecting in my, inmyself.
Do I really want to do this?
Do I really want to do a nineto five?
Am I really built for office?
I stood there for like fiveminutes and then I called a
cousin of mine are you home?
I'm coming to play video gameand I left.
(28:24):
I just went to play video gamebecause I didn't see myself
working in a corporate firm.
That's just because I didn't seemyself working in a corporate
firm.
That's just me.
I don't see myself working in acorporate firm where you have
to put your suit and tie or yourshirt and tie sitting down in a
cubicle working KPIs.
I didn't see myself doing that.
(28:44):
I saw myself being more free,working in a firm where you can
feel free like a creative space,because I've always been a
creative.
So I felt like I'll bedepressed in such an environment
.
So I didn't apply my marketingin the corporate world.
Speaker 2 (29:02):
Did you feel like people knew you as an artist and
you had not met your personalexpectation of the finances.
So if people see you and you'renot living up to that
expectation, then you know theywill look at you differently.
Speaker 1 (29:16):
I've never seen myself that high.
I usually see myself lower thanI actually am and that has
always been the complaints fromsome like very close people.
They say I always underestimatemyself, I underestimate my
relevance, underestimate mypopularity and everything.
So even when I was doing musicand my music was all over radio
(29:36):
and stuff I was still sitting inpublic transport, I was still
doing normal things.
So I didn't really think anyonewould see me and say it's low,
you're low and stuff like no, Ididn't see it like that I mean,
there are still artists that youknow when they are starting up,
they still maintain a job.
Yeah.
Speaker 2 (29:55):
Right to try to, you know, take care of themselves.
I did it, yeah, Back in college.
So I really just want tounderstand that why you did not
take the path of you've gone toschool for it yeah you know
you've studied for it and evenif you did, maybe a year or two,
(30:15):
but you said nah I wasn'tinterested in corporates.
Speaker 1 (30:20):
It's not like I wasn't interested in working, I
just wasn't interested inworking in a corporate firm, a
strict corporate firm.
Because of that I went to aradio school and then I learned
I just wanted to polish my.
I had a passion for radio fromchildhood.
When I was in uni I worked atthe radio station in the uni
(30:44):
Volta Premier FM in Hull.
I used to work there when I wasin uni.
So I just went to school topolish up and then get a
certificate.
I went for a radio course andfrom there I got a job at yfm.
So I was I, I worked.
That place is a creative rightenvironment where you can feel
free and stuff.
Speaker 2 (31:04):
So I worked there for like five years I still think
your analytical mind, yourmarketing, you know background
has really helped you with yourYouTube channel, because I can
see you're very statistical withthe way you look at the numbers
, and I certainly think that isimportant as a creator,
especially you know if you'redoing it for the internet.
I mean you need to understandyour numbers and then know the
(31:24):
direction things are going andthen you know double up on it.
Yeah, but let's step theconversation down a bit, okay?
Um, now let's talk about howpeople can use content to boost
their business there's this guyon in china lc science.
Speaker 1 (31:45):
He has used content creation to boost their business
the LC Science business so muchthat now when people go to
China, they go there it's like atourist attraction.
Yeah, all he does is to createcontent on social media LC
Science.
His name is Tony.
He just does videos upon videos.
(32:07):
What's up, homie?
I'm Tony.
You can get your LC signs, noMOQ.
And he does funny videos andthrough that he's advertising
his signs.
So recently a very big streamercalled iShowSpeed.
He went to China to stream.
Everyone told him to go andmeet that guy and that guy just
(32:30):
creates content for his company.
You can use content creation tomarket yourself big time, right
.
Speaker 2 (32:37):
How do you think Auntie Julie, who has a shop in
Makola, can do that?
Speaker 1 (32:43):
Your shop in Makola is a fixed place.
People can only see that shopwhen they pass by Makola.
So that means if there'ssomeone in Achimota or there's
someone in Nyankbanduri orsomeone in Australia, that
person doesn't know will neversee Auntie Julie at Makola,
unless Auntie Julie gets on theinternet, because the internet
(33:05):
has no walls.
Someone can create a content inBangladesh and you watch it in
Ghana the moment it is posted.
Auntie Julie can start talkingabout her business.
If she sells cloth, this isHolland, this is this, this is
this GTP, this is this, this isthis.
(33:26):
She can start creating contentlike that.
If you want the best quality,the whole Ghana, auntie Julie
Start by saying that, and onceone video goes viral, it becomes
an anthem.
It gets to a point where I'mlooking for somewhere to buy
cloth in Ghana.
Oh, auntie Julie, the wholeGhana, auntie Julie.
(33:47):
And then you do it so you canuse content creation.
Oh, auntie Julie, the wholeGhana, auntie Julie.
And then you do it so you canuse content creation, the
attention you get from theinternet, to boost your business
, no matter what business it is.
There are certain eateries thatit's just by the roadside.
If you see them on social media, you wouldn't know that.
It's just by the roadside.
Because they have social mediapresence.
(34:10):
They create nice, nice contentabout their food.
You call them.
I want to order this, this.
What do you want?
I want rice, put thalia on it,put salad, add egg, add willy,
and then they'll put all thosethings together.
They'll put all those thingstogether and send a dispatch
(34:31):
rider to give it to you.
How did that person find you?
On social media?
So you can just just dosomething.
Everyone has a phone at thismoment.
Everyone has a camera phone.
Take a video of what you'redoing, talk about what you're
doing, whatever you're selling,and just put it out.
You don't know who will beinterested.
Speaker 2 (34:52):
There's this lady that's been doing it for years.
It's not working.
Speaker 1 (34:57):
So she wants to give up.
She's been trying to usecontent.
Speaker 2 (35:00):
Content is just not working.
Speaker 1 (35:03):
Maybe she should change her approach.
She should ask herself what amI doing wrong?
How are my videos even starting?
Because attention span isgetting smaller and smaller.
Right now on TikTok, if thefirst three seconds of your
video is not catchy enough, theyare gone.
(35:23):
They are swiping.
So the first three seconds,what is there?
Are you now going to say helloguys?
Please, my name is if you, orplease, don't scroll yet, look.
No, but as soon as you sayMajwa they are gone they are
gone.
They need something that willhook them, something.
And to you, what does a hooklook like?
(35:44):
My hook is for my type ofcontent if, if, sa.
Akwadie has done a diss song tosomebody.
As soon as you click my video,you see the title Sa Akwadie
drops diss song to Shatawali.
Let's just say, as soon as youclick the video, the first five
(36:05):
seconds of that video is a clipof the part where Sa Akwadie is
giving it to Shatawali.
That's the first five seconds.
So as soon as you click thevideo okay, sir Akwadiyah has
insulted Shatawali.
Let me check you click no.
You start seeing Jayaillumination, right right, right
(36:25):
.
Then from there I come on thescreen with my oja, oja, oja and
you're like oh, he's coming totalk about it.
Speaker 2 (36:32):
okay, so this is the video very similar to anytime
I'm watching a movie.
I remember this happenedrecently, so we're watching a
movie.
And then the first one my wifeput on somebody punch somebody
and I said right immediately.
The sleep went, I was focused.
My wife put on Somebody punchsomebody and I said right,
immediately the sleep went.
Speaker 1 (36:53):
Yes, I was focused.
Speaker 2 (36:54):
Yes, Then after some time it died down the bed and
then I started getting sleepyand then I was like, oh, can you
change it?
Then the next one, she changedand I was like, ah, so now
that's the hook.
Yeah, that it hooked me so muchthat I didn't want to sleep
anymore.
Yeah.
Until it started dying downagain.
(37:15):
But you see, the issue thatcreates this is good, but the
issue that creates is that a lotof the time you have to be so
creative, you've got to keeptrying so many things to make
sure it works, especially for mycontent.
It's so difficult, you know.
That's why we do theintroduction, yeah, but even
(37:37):
with the introduction, you findthat people are dropping off
here and there.
Yeah.
You know, so it's difficult.
Speaker 1 (37:45):
It's difficult.
But then you see, if you startlike that, the movie that
started with the punch, you turnon the movie, boom, yeah, yep,
that's me.
You're wondering how I go intothis position.
Right then, you're not comingto tell the story.
That story should also beinteresting from where.
After the hook, whateverhappens next should be as
(38:07):
interesting as the hook.
The energy level should be thesame.
Do you think content should bescripted?
It can be, you can script yourcontent.
It's the delivery that matters.
I don't script, I don't script.
I just jot down the key factsand then I just do everything
(38:28):
freestyle.
I don't script.
But then, even if you script,make sure your delivery is such
that it will be difficult forsomeone to think you're
scripting.
Okay, you get it.
So, even if you don't have ateleprompter, that you'll just
be reading and you have to belooking on your tablet or
whatever before you come up.
Even if you're taking it oneline after the other, you get
(38:51):
your line right.
You look up, you deliver.
You get to the next line, youlook up, you deliver.
So when they're editing andthey cut out the mistakes and
they put all together, theenergy is just there, constant.
But you don't drop the energyand then make it look like
you're now learning, you'reunsure of what you're doing,
because once someone watchesyour content and they feel like
(39:13):
you're unsure of what you'redoing, they might go off.
Everyone wants someone who issmarter than them so that they
learn from.
Everyone is looking for someonebetter than them.
So if I need business adviceand I'm on YouTube and I'm
watching your video and you'retalking with so much like
(39:35):
humility timidity, that's theword.
You're talking with so muchtimidity and very confused.
You're unsure and you're usingwords like I think, I think, I
think, probably, probably.
It's like you don't know whatyou're saying.
If it's a news content andyou're using purportedly
allegedly, it's like you are notsure of what you're saying.
(39:57):
I'm here to learn aboutbusiness.
How do I make money in life?
If I come to your channel, youneed to be speaking a lot of
motivational speakers.
They speak with so muchauthority.
There's, I think, vossi alsoyeah, vossi Tempequayo very if
you watch him, even if he'sunsure of what he's saying you
would.
Speaker 2 (40:17):
Well, you know the funny thing my one of my mentors
told me.
He says if you can't convincethem, confuse them when he said
that I was pretty young, I wasworking under him.
I laughed to bits.
Yeah, you know, find the words,find a way to carry yourself
and then deliver.
Yeah, I agree when we'respeaking earlier.
(40:40):
You agree to the fact thatcontent has changed your life
yeah.
Yeah.
Speaker 1 (40:49):
How I came on YouTube to look for money.
I found the money.
The main purpose was to lookfor the money and go back to
music.
After finding the money Irealized music is stressful.
So let me just continue doingthe content.
And it has changed my lifeeconomically.
It has changed my lifefinancially.
Also, internally, I'm happier.
(41:14):
I'm a very happy person and Ifeel fulfilled anytime I create
content and I see peopleenjoying the content.
The same kind of fulfillment Iget from music when I perform on
stage and people are happyabout it and cheering and
singing along.
I get that music when I create.
I perform on stage and peopleare happy about it and cheering
and singing along.
I get that same level offulfillment from content
(41:35):
creation.
So, aside the financialincentive and stuff, I'm happier
now because now I'm satisfyingmy introvert side and also my
extrovert side.
I don't need to be runningaround going from show to show,
place to place and stuff,meeting new people and
(41:56):
introducing myself to them.
I can create content in thecomfort of my home.
So the phlegmatic in me ishappy and I can also be a
sanguine.
In the comfort of my home andcreate the content and be happy
and you'll watch it at home andyou too, you'll be excited.
So I feel fulfilled and I feelhappy.
It's like this is what I'm madeto do.
(42:16):
It's just like radio how I feeldoing radio, so it's just the
same.
So it really changed my life.
Speaker 2 (42:24):
How can some of your words and your advice also
change somebody else's life?
Speaker 1 (42:34):
The best.
Your best advisor is yourself.
That's something I think my dadtold me that you can take
advice from a lot of people, butyou are the final stop.
If someone advises you, it's upto you to either decide to take
the advice, act on it or not.
If I tell you, quit doing thispodcast, get into something else
(42:54):
, it's up to you to take thatdecision or not.
If you've watched my life story,I've shared my knowledge.
I've told you what I did.
If you're willing to do that,put in the hours like I put in
the hours.
It got to a point I wasn't eveneating creating four videos,
(43:15):
five videos a day.
I didn't even have time forfood and me.
As soon as I start doingsomething, I forget about food.
If I don't eat early in themorning before I start working,
unless I close or unless I'mdone or I have nothing to do.
So if you hear all these wordsand you're not willing to also
(43:39):
put in the work and you wantthings to come easy for you,
you're not going to make it.
There are a lot of motivationalspeakers out there, a lot of
knowledge out there.
People put out a lot ofknowledge, even on your channel.
A lot of knowledge out there.
People put out a lot ofknowledge, even on your channel
a lot of knowledge.
But then what are you doingwith that information?
Are you just listening to go,sit down and then expect things
(43:59):
to happen to you?
Or are you going out to go andhappen to things?
Just if you listen to the thing, act on it and it might change
your life, just like it changedmine.
Speaker 2 (44:13):
So you see, there are a lot of young people in this
country that are looking forjobs.
They're looking to what's theword?
To go out of the country.
There's a word for it Jackpot.
There you go, would you say.
The path you chose.
Should they be willing to do it?
Should they?
Speaker 1 (44:32):
do it too.
Yeah, but it's not for everyone.
Why?
Fingers are not the same.
They are not equal.
Not everyone was born equal.
I might not be as businessinclined as you, but then I
might be more creative in likefreestyle creating stuff than
you.
Everyone has their strengthsand their weaknesses.
(44:52):
Find out what your strengthsare and use that.
Don't go copying someone.
I'm not good at public speakingLike I try.
Even as a musician I used to benervous before going on stage
all the time.
That's not my thing.
I'm not the type that meetssomeone instantly and then
sparks a friendship and starttalking to strangers and you
(45:14):
would think we've known eachother a long time.
I'm not that type.
So I can't get into sales.
I can't get into you knowthat's not me.
But my strength is storytelling.
I know how to tell stories andI think I'm funny.
I know how to say things infunny ways.
(45:34):
I know how to act to makepeople laugh.
That's my strength.
So I built on my strength.
If your strength is businessand analyzing things, you can
use that to your advantage.
But if you're a business-mindedperson and you try to copy a
creative person I'm not a dancerit will be very difficult for
(45:58):
me to do what DWP is doing, orDance, god Lloyd, it will be
very difficult for me to do so Iwill not even go there.
This is my field.
Once you know what you can doand you try, you act on it,
develop that skill, you willmake it.
There's a high probability ofyou making it.
Speaker 2 (46:20):
Then you transition to Instagram, facebook TikTok.
I think you even built.
You built your one TikTok fromscratch.
Speaker 1 (46:31):
Yeah.
Speaker 2 (46:31):
Okay, talk to me about all of that.
Why is it?
Important for a creator to notjust have one platform.
Speaker 1 (46:39):
Recently, when I go out, I realized a lot of people
now recognize me.
I go to random places.
Random people just see me andhi, it's you.
I know you from TikTok.
It's you, I know you.
Random places, random peoplejust see me and hi, it's you.
I know you from TikTok.
It's you, I know you fromTikTok.
And most of them know me fromTikTok, even though I'm a
YouTuber.
I create content on YouTube andI just post part of that
(47:00):
content on TikTok.
A lot more people arediscovering me on TikTok than
even on YouTube.
Okay, just recently I started aTikTok account.
I have 118,000 followers.
That's a shorter period of timethan I built my YouTube channel
.
(47:21):
There are so many platforms outthere.
There are people who spendtheir entire day on TikTok.
They hardly go on YouTube.
That's their app.
And then there are people whoare usually on TikTok.
They hardly go on YouTube.
That's their app.
And then there are people whoare usually on YouTube.
They don't want to see TikTokbecause they're not excited by
what's going on there.
Everyone has their favoriteplatform, so it's good to build
(47:44):
yourself on different platforms.
There's actually a LinkedIncommunity.
Linkedin is like another worldthat people don't even know.
But that side to this pressuregoing on there there are people
building up themselves onLinkedIn.
So if you have differentplatforms and you understand how
(48:05):
each platform works and youcater to the kind of audience on
those platforms, you growbigger.
Because now more people know meon on TikTok so I can use my
numbers on TikTok to get a dealand get more money on TikTok.
And the same way I'm doing onYouTube, I'm building a Facebook
(48:27):
, I'm building Instagram.
Once those platforms also getthe numbers, I can use those
numbers to also make more moneyand more people can even
discover me on those platformsand then I can redirect them to
YouTube, which is the highestpaying platform for creators.
So now all of them, they see meon TikTok and other platforms,
(48:51):
they come on YouTube, they seemy thumbnail.
Oh, I know this guy.
I saw him on TikTok.
Let me watch his videos onYouTube.
Speaker 2 (48:57):
Let me stop it here for a minute.
If you've been watching thisshow, I want you to subscribe
and become part of the family.
We are on a journey of changingthe lives of people on this
channel and we appreciate youfor being here, but if you
haven't become part of thefamily, connect with us, hit the
subscribe button and let'scarry on the conversation.
(49:18):
As a creator, what does thatmean?
Does it mean that I need tocreate content on YouTube,
create another one for TikTokand keep creating it for
different platforms?
How does it work?
Speaker 1 (49:29):
Just create a short form of your YouTube video.
Post it on TikTok this podcast.
There are a lot of gems in thispodcast.
People just drop nuggets uponnuggets upon nuggets, can just
cut one post on TikTok.
Cut another post on TikTok Inone podcast.
You can actually get over 100short clips in one podcast
(49:50):
session.
Just post them on TikTok andleave them there.
Sometimes, just post and forgetyour TikTok After some time.
Open your TikTok.
You'll be surprised Becauseonce someone watches one video
and they like it, they watch.
And on TikTok if someone spends10 seconds, if you spend 10
(50:10):
seconds on a video, tiktok willjust see that.
Okay, you like that video.
So after two or three scrollsyou'll see another video like
that.
And when they keep suggestinglike that, you're gone.
You don't need to createdifferent, different, different
for every.
You can just create one andthen cut some based on the
format of tiktok.
Youtube is like this.
(50:32):
This format yep, 16 by 9.
Tiktok is, uh, vertical.
Youtube is horizontal.
So just cut your videosvertical for tiktok or oriented
vertically for tiktok're gone.
Speaker 2 (50:44):
As a brand?
What are you doing beyondYouTube, tiktok, facebook, for
brand continuity?
Speaker 1 (50:56):
There's also an image .
You need to.
That's why you build yourself,so that, if all these platforms
are not there, who are you?
Can you enter certain rooms?
Or is it just because of thecontent?
There are lots of people whohave even more numbers than,
let's say, wodemaya.
(51:16):
Wodemaya has millions ofsubscribers.
There are people who have morethan that, ghanaians who have
more than that, but do you havethat influence your brand image?
Can you walk into rooms thatthe Maya will walk into?
You need to build yourself alsoso that, aside your content,
you as a person can be in demandtoo.
(51:38):
I've recently been invited tocome for some seminars and stuff
, to be a speaker and stuff.
This is a way of branching out,because I have a lot of
knowledge and experience in whatI do as a content creator, I
can branch out and startteaching, doing masterclasses
and stuff, associating myself orcommunicating, connecting with
(52:02):
other people in my field or inhigher levels than that.
I want to get to Build yourbrand, build yourself.
It's not so that you candiversify.
Some people know you as aYouTuber, others can know you as
a businessman, others can knowyou as an entrepreneur, as a
motivational speaker, just so.
(52:24):
It's like you know, likedifferent nets.
Speaker 2 (52:26):
Honorable Kennedy Japon walked into the studio and
he said nothing All the wayfrom downstairs and then, when
we got him in, he stood rightbehind you.
He looked around and said na sadia mui yetiwa mokapa.
That was the statement he made.
(52:53):
You know, the man is tall and Iwas like half his size and I
stood and I looked at him and Isaid honorable, you know, I'm
not, this is exactly, I'm notdoing this exactly for the money
right now, it's just to tooimpactful.
I know, I know, I know, but howyou know, this is a generation
like our parents.
Yeah, how did your parents lookat you being a creator, whether
you're going to be able toafford you know a few things.
(53:15):
How was their perception aboutthe whole thing?
Speaker 1 (53:18):
You know, those that generation.
They don't know.
Most of them don't know.
Like the computer age, theydon't know what really happens.
My parents didn't even know Iwas into content creation so
they used to force me to get ajob, to get a job, to get a job,
even as a musician?
they didn't.
They didn't think the music waspaying that much.
(53:38):
So they kept trying to get meto get a job.
And that was how come I gotthat corporate job that I didn't
even go and later went to radio.
So when I was working on radio,they they were just happy that
okay, even if the music is notworking, at least you're working
, you're making some money.
And then now to contentcreation.
All parents care about iswhether their children are
(54:00):
working, are happy and alsomaking money.
So if they think what you'redoing doesn't make money, they
will be concerned, but once theyknow it's making money, they're
okay with it.
So when Honorable Ken said thatto you, if you had showed him
how much you made and he saw thenumbers and it made sense to
(54:24):
him he would be like wow, Ididn't know you guys make this
much on the internet.
Because, honestly, thatgeneration they don't know.
Speaker 2 (54:31):
I promise you something.
Yeah, and this is ourconversation.
If I had shown this man theback end, he would have been
like you need to stop this rightnow.
Oh yes, oh yes.
I remember, even in ourconversation, there were times
where I said Honorable, noamount of money will I make
today that it will make sense toyou, because the numbers are
(54:54):
different.
Speaker 1 (54:56):
There are levels, different levels, but I'm sure
if Mr Beast shows Honorable Kenhis numbers it will make sense
to him.
Speaker 2 (55:03):
Yes, it will make sense.
Yeah, yes, it will make sense.
Yeah, it will make sense.
Speaker 1 (55:06):
And it's the same content creation.
Yes, so that should let youknow that everyone has a level
you can't in Ghana.
There are some people who areso rich that this content
creation wouldn't make sense tothem, but then there are also
others who are so poor thatcontent creation is like their
savior.
Speaker 2 (55:27):
I posted how much we made.
I think when I checked it wasabout $2,000, $9,000 or $3,000
one of the months I posted itand then I wrote something about
it.
The reason I posted that wasbecause I wanted people to know
that what I've invested in thisand what I still invest in it,
(55:50):
the amount we made that monthand even subsequent months, does
not make sense.
Somebody came to comment heythis is good.
Speaker 1 (56:01):
Yeah, you're right.
Let me tell you something I'venever said anywhere.
It cost me over 200,000 CDs toreveal my identity.
Wow, why?
Yeah, because I was alwaysdoing it minimal effort, phone,
everything.
But then, once I decided toreveal my identity, within three
(56:25):
months, building up to thereveal, I invested over 200 000
ghana cds because I needed toget an office space, I needed to
get equipment, I needed to geta podcast space, furniture,
equipment not easy cameras,laptops for editing, laptops
that are powerful enough to edit, you know and I had to buy or,
(56:55):
you know, cough out like do, allthese investments just because
I decided to reveal my identity.
Someone might listen to thisand say, nassif, 200,000 is no
money, but then, from where Icome from, it's big money.
For most people it'slife-changing money, and that I
just invested because I wantedto show my face to people.
If you don't take such risks, ifyou don't invest in yourself,
(57:16):
how do you expect to grow?
Because I wasn't growing.
I got to a point where I wasn'tgrowing as a content creator.
There were a lot of things Iwanted to do that I wasn't doing
, so I had to invest that much.
So don't look, there's alwayssomeone richer than you.
That's right.
Don't compare yourself toanyone At all.
Make your comparison withinyourself.
(57:37):
That's right.
If you compare your progressnow to last year, have you made
progress?
Is there an improvement?
If there's an improvement,you're winning.
You're winning.
Yeah, if you compare yourselfto somebody, you will never be
happy.
Yes, I can't compare my numbersto Ude Maya, I'll never be
happy.
But then if I compare mynumbers now to when I, when I
(58:04):
was anonymous just last December, when I was anonymous just last
December, if I compare mynumbers now to last December,
big gap, right.
So I'm winning, there's animprovement, wow.
Speaker 2 (58:16):
This is beautiful.
I'm going to call you cooler.
Is there anything we can stilldiscuss that we haven't?
Speaker 1 (58:26):
We can go on and on, but then it depends on the
length of.
But this has been a veryinteresting conversation I think
we can talk about still.
On content creation and stuff,we can talk about the do's and
don'ts of content creation.
Don't copy anyone.
(58:47):
Make sure you're trustworthy.
Be solid, be a solid brand as aperson.
Let someone see you and trustyou.
Right now, I see your channel.
I trust your channel because Iknow you're going to have proper
guests on the show.
You're going to have people whowill impact my life, who will
(59:09):
give me knowledge.
So anytime I see a DerekAbayete video, I want to watch.
You should get to that point.
Don't just be hungry for thenumbers.
If you're hungry for thenumbers, you do just anything
and you would be scattered allaround.
Today, you hear this one istrending, you are there.
(59:30):
Tomorrow, you hear this one istrending, you are there.
We don't know you for anything.
Wow, and you're just so.
No one will even take youseriously.
And if, if you don't build yourfoundation at one place and you
keep running around people, it'slike you're chasing a butterfly
(59:50):
People.
By the time that trend has comeand you're going there, there
are people already there whowere building on that before the
trend started, so they are theones going to get the numbers.
By the time you run there, thetrend has left and moved to
another place, and then you'llrun to that side too.
But then, if you build yourchannel is about business, it's
(01:00:13):
about impact, it's aboutknowledge.
Once you build it like that,even if you bring a
five-year-old here, people knowthat that five-year-old has
something that can impact people.
That's why they are there.
So you need to be a solidperson as a content creator and
also generally as a human being.
(01:00:34):
Just be solid that's beautiful.
Speaker 2 (01:00:37):
Do you think creators in Ghana are united?
Speaker 1 (01:00:40):
yes and no, it's just cliques.
There are cliques, there arepeople, groups of creators, and
then yes and no.
Okay, it's just clicks, thereare clicks, there are people,
groups of creators, and then therest, I think, is a Ghanian
thing.
Ghanians like competing.
Okay.
That's how come, even at themarketplace, if one person
(01:01:01):
starts selling tomatoes and isdoing very well, you see that
the one selling cloth next tothe hair has started selling
tomatoes too, and there's alwaysthat kind of competition
internally.
So even if the person will nottell you, I'm competing with you
, low-key, there's that kind ofthing there.
But then there are people whoare cool with everyone.
(01:01:26):
It's just clicks, clicks,clicks.
I don't think there's generalunity, but then I think there
are factions and those factionsare united.
You think we need it?
Yeah, with unity you can buildsomething even bigger.
Someone like MrBeast can put 50creators together, collaborate
with them at once to create onekind of content.
(01:01:49):
Wodemaya tried to bring allGhanaian creators together, did
a, meet and create.
We created a Telegram channelwhere we could learn from each
other.
If anyone has a problem, put itthere.
Someone might help you with it,and stuff like that.
But then right now that channel, too, has become kind of
dormant.
So I don't, I don't really know.
Speaker 2 (01:02:11):
It's some way motivation or discipline,
discipline okay, what's the bestadvice you've ever received?
Speaker 1 (01:02:27):
I've said it already don't compare yourself to anyone
.
Make your comparison withinyourself amazing Kula.
Speaker 2 (01:02:34):
Can you recommend a book for my audience?
Speaker 1 (01:02:40):
I don't like reading.
Okay, I'm a listener okay, sorecommend something.
Speaker 2 (01:02:44):
You've listened to Connected Minds Podcast.
Thank you very much.
I think you are one of myfavorite guests I've had one of
my favorite creators and one ofmy favorite guests I've had.
I think it's you and thenthere's another guy my god, look
.
The rest of the conversation isfor me.
(01:03:05):
Thank you so much, um, andeverybody should say to say
thank you to him.
I'm gonna put his um this umchannel as well in the
description.
Usually when a guest come hereand you're asking me the details
of the guest, but I always putit in the description.
So please check in thedescription and you can find all
details about the headlessYouTuber.
He's on Instagram as well, he'son Facebook, he's on TikTok,
(01:03:30):
he's on X, so you can find hiscontent anywhere and you would
enjoy as much as I do.
If you made it to the end,please let me know in the
comments.
My name is Derek Abayite andstay connected.
I'm out.
Attention is the biggest currency.
I came on YouTube to look formoney.
I found the money.
The main purpose was to lookfor the money and go back to
music.
After finding the money, Irealized music is stressful, so
let me just continue doing thecontent.
It has changed my lifeeconomically, financially,
internally.
What does it take?
Speaker 2 (00:16):
to be a YouTuber.
Speaker 1 (00:21):
Your content needs to have three key elements.
It needs to be I started with amobile phone, a microphone, a
tripod, a ring light, set mylights and everything and record
with my phone.
I recorded with my phone forfour years.
Don't think of starting big ifyou can't afford it, because
(00:42):
before you get to that pointwhere YouTube starts paying you,
you need to make sure you haveenough to sustain yourself.
It cost me over 200,000 CDs toreveal my identity.
Speaker 2 (00:53):
What was your first paycheck?
Speaker 1 (00:54):
First, paycheck, I think it was.
I set my target 100 videos.
If I don't create 100 videos,I'm not going to ask myself why
am I not being monetized?
By the time I got to like my 40something video, that was when
I got monetized.
Speaker 2 (01:09):
As a brand.
What are you doing beyondYouTube, tiktok, facebook?
Speaker 1 (01:13):
Let me tell you something I've never said
anywhere.
Speaker 2 (01:24):
Hello and welcome to Connected Minds Podcast.
My name is Derek Abaite andI've said it several times that
if you do make it to the end,please let me know in the
comments.
We want to know who ourchampions are.
And again, on the 29th ofAugust at the British Council,
we are hosting our first liveevent.
(01:45):
We're going to be talking aboutmoney mindset what should you
do to change your lifefinancially and it's packed with
guests and people who are goingto not just tell you about
their life script but actuallygive you the tips and tricks on
exactly how they did it.
If you've been listening tothis podcast, you know exactly
(02:06):
what we do here and on that daywe're going to be teaching you.
So if you want to be there atthe event, I'm going to put it
in the description and then youcan get yourself a seat, or you
can go towwwconnectedmindslivecom to
wwwconnectedmindslivecom.
(02:27):
Today's conversation is forthose that see content as a way
of climbing the financial ladder.
I'm speaking to a man who hasbeen in the industry longer than
I have.
He studied marketing in school.
Look, this dude understands howit works in school.
Look, this dude understands howit works.
(02:47):
He first came into the industrywithout his face, but he's
revealed it and we're going tosit and talk about tips and
tricks and what he did.
How did he?
Was he able to do it evenwithout his face?
As a matter of fact, the reasonwhy this conversation is
important is because I've got alot, a lot of young people who
ask me yeah, I want to createcontent, but I don't want to
show my face.
(03:07):
Sit down and watch thisconversation with Frederick Mate
.
This guy is called Frederickand he's also a Gemini and he
was also born in June.
The synergy is too much.
I connected with him so muchonline before we even met,
because I love what he does.
You're welcome to my studio.
Speaker 1 (03:29):
Thank you very much, bro.
I love what you do too, you'regreat, thank you, thank you,
thank you.
Speaker 2 (03:38):
I think you're one of those people that I'm sure your
audience will tell you that youhave a.
You have a lovely personalityon the internet.
Yeah.
They can probably tell who youare straight.
Yeah.
Whereas me, I'm quite different.
You have to get to know me.
Yeah, you know I'm like a hardnut to crack, yeah, but you're
(03:59):
welcome to my studio and thankyou so much for your time.
Speaker 1 (04:02):
Thank you so much.
It's great to be here.
I watch your podcast.
I learned a lot from yourchannel.
I've watched a lot of videos.
I love the way you askquestions and also the kind of
guests you bring on.
It's an honor being herebecause I know great men have
been on this seat and women havebeen on this seat, so it's a
great honor being here.
Speaker 2 (04:23):
Thanks a lot, thanks a lot, thanks a lot, bro.
Okay, so today is is basicallya master class for those that
want to get into content now.
My first question to you is whycontent creation?
Speaker 1 (04:39):
a friend of mine gave me an advice that I should get
into content creation becausethere's money there.
He works with a company thatmanages the YouTube channel of a
lot of musicians, so he looksat, he sees their back end and
everything.
He knows how much the musiciansare making from YouTube.
(05:01):
So he contacted me and told meyo, they used to manage my
YouTube channel also as amusician I was doing poor, I
think.
I wasn't even monetized.
And he told me the way yourchannel is going, it will be
very difficult to get youmonetized.
Try and find other things to doon YouTube, because there's
(05:22):
money on YouTube.
And even if you're shy, find away to do it anonymously.
And that was what gave me thatidea that, okay, let me try
YouTube.
But then I didn't want to showmy face because I knew it would
come with a lot of backlash andstigma that this is a musician,
(05:43):
a radio broadcaster, who is nowgetting into content creation.
What are you going to do?
What are you doing on YouTube?
So I thought of being anonymous.
So once I got the idea theclear cut path of how to achieve
my brand as an anonymouscontent creator, I went straight
to it.
Speaker 2 (06:07):
But how did you relate to that brand?
Headless YouTuber?
How did you relate to that?
Speaker 1 (06:16):
Yeah, my marketing lecturer in uni would tell you
I'm a phlegmatic sanguine.
That's my character trait.
Phlegmatics are very, you know,calm introverts and then
sanguins are the extroverts.
But then being a phlegmaticsanguin means you have both an
introvert personality and alsoan extrovert personality.
My extrovert personality comesout when I'm very comfortable
(06:38):
around you.
So if you see me for the firsttime, you might think I'm a very
shy person, I don't talk, I'manti-so or something like that.
But then once I get comfortablearound you, the sanguine in me
comes out and you start seeingthat I'm a very lively person,
like people see online on myyoutube channel.
So once I started, the mask orbeing anonymous took away that
(07:03):
phlegmatic side of me, right.
So now it was left with thesanguine creating the content
behind the mask.
So I just I felt free to be asanguine and to be out there,
and that's how I related to thebrand.
Speaker 2 (07:18):
Okay, Frederick, what does it take to be a YouTuber A
?
Speaker 1 (07:22):
lot of courage.
You need to learn a lot ofhours, because you need to put
in a lot of hours.
Even to get monetized, you needto build credibility and trust
for your community and, yeah,that's, that's it.
It takes.
It takes a lot, but then, onceyou get everything right, you
(07:45):
will start making it.
If you don't get things right,if you don't move.
Let me just take it one by onefor hours on youtube, even to
get to that point of joining theyoutube partner program, which
is what they they callmonetization, where they will
start paying you for running adson your videos, you need to get
4 000 watch hours and athousand subscribers.
(08:09):
I think I think they've updatedit, if I'm not wrong thousand
subscribers.
So, from you starting youryoutube channel to getting to
that point takes a lot of work,a lot of hours.
You need to create People, needto watch your content for 4,000
hours of your content forYouTube to say that, okay,
(08:31):
you're doing something good.
We need to start paying you foryour efforts.
You need to be genuine.
Your content needs to havethree key elements.
It needs to be educative,informative, entertaining At
least two of these.
If you have all three, it's aplus, but at least your content
(08:54):
needs to be entertaining, orentertaining and educative
entertaining or informative, oreducative and informative.
And once you have all thesethree, people will start loving
your content and they willsubscribe and you'll get to that
1,000 subscriber mark.
And that's when YouTube willsay, okay, now you've reached,
(09:15):
you're good to go, let's add youto our program and start paying
you.
Being a YouTuber is not easy.
You also need to be credible.
Don't just come and lie topeople, don't come and create
just any kind of content,because everybody uses their
time to watch videos, their datato watch videos.
(09:35):
If you waste their time, theyare not going to subscribe,
they're not going to stickaround to watch your content.
So you need to make sure youhave all these things in check
before you can even besuccessful on YouTube.
It's not easy.
Speaker 2 (09:49):
So let's talk about before you get to be part of the
YouTube partnership program.
Speaker 1 (09:54):
Yeah.
Speaker 2 (09:56):
How do you pay for production time yourself?
What you need?
Editors, you know how do youtake care of all of that before
you get accepted for me.
Speaker 1 (10:08):
I started on my own, so I did everything on my own
right.
What did it take?
I did a lot of research tolearn how youtube works, to
learn the importance ofthumbnail, importance of
description, titling andeverything, the the youtube
community guidelines andeverything after, because you
(10:30):
need to learn the rules of thegame so that you know how to
play the game.
After that, I create content,edit it, post it, type my
thumbnail, my description andstuff, design my thumbnail, put
it out and then go back andcreate another content.
And I kept doing it, kept doingit.
It wasn't easy.
(10:51):
One advice I usually give peopleis don't start, don't think of
starting big if you can't affordit, because before you get to
that point where YouTube startspaying you, you need to make
sure you have enough to sustainyourself, especially if you have
nothing doing apart fromYouTube.
If you have other sources ofincome, fine.
(11:12):
If you're rich enough to employa production team and start
YouTube from scratch, fine.
But if you don't start withwhat you have, I started with a
mobile phone and a microphone, atripod, a ring light.
I used to put my tripod on anironing board, set my lights and
(11:35):
everything and record with myphone.
I recorded with my phone forfour years.
Even after being monetized, Ikept recording my phone.
Now that I've even revealed myidentity, I still record with my
phone.
It's only interviews that Irecord with a camera.
So don't break the bank beforeyou you even get there.
(11:56):
Otherwise you would give upbecause you're paying production
.
You're paying for productionand stuff and you're not.
You're not earning that much.
You might give up.
So just start with what youhave, take it slow, do the right
thing and then you'll make it.
Speaker 2 (12:13):
There's a young guy that I usually see at my events
and he tells me you know I'm notmonetized yet, but the biggest
problem I'm seeing is thatsometimes I'm getting 1,000
views on a a video and thenanother time I'm getting 500.
What causes that disparitybetween the views?
Speaker 1 (12:33):
it's usually interest-based, because the
video that got thousand, whatwas it about?
Was it the same topic andeverything about the like, like
the video that got 500?
I'm very sure it's not.
If people are interested in thevideo and they keep watching
the video, youtube will keepsuggesting the video to more
people, because every platformwants you to be on their
(12:55):
platform.
Right Right now.
Attention is the biggestcurrency and people are.
All these algorithms aredesigned to keep you on that
platform Because they need.
They have 24 hours in a day.
If you come on their app, theyneed you there.
So once there's a content thatdrives people off that platform,
(13:18):
they stop suggesting it.
And if there's a content thatpeople are watching for longer,
people are enjoying and it'skeeping them on that platform,
they keep suggesting to morepeople, because that's what they
want for people to be on theplatform.
So if your content is good andthey show it to, let's say, the
first hundred people and theysee that, okay, out of a hundred
(13:39):
people, 90 people actuallywatched more than 70% of the
video.
That means this video is good.
Let's show it to 200 morepeople and they show it to 200
more people.
It performs well.
Now you see that you're goingviral because that video is good
.
But if you post a video andit's not really that interesting
and people will just skip afterwatching five seconds or seven
(14:02):
seconds, the algorithm knows nowthis video will not keep people
on this channel or on thisplatform.
So let's suggest it less.
So it's a whole lot of thingsinvolved.
Speaker 2 (14:16):
But then you know how do you really know whether you
should carry on creating more ofthis video or to stop?
Speaker 1 (14:25):
Once it works, you know that people are interested
in that.
You keep creating more of that.
If you find out what works, youdouble down.
Speaker 2 (14:35):
What does that mean?
What works?
Speaker 1 (14:38):
Let's just say you do a video about, let's say, how
to cook, let's say, a Ghanaianmeal in five minutes, and you
see that it's doing well.
Your video was about how tocook banku within five minutes,
and it did well.
(14:58):
The next thing to do is maybehow to cook eto'o or how to cook
jollof rice in five minutes howto cook something like that.
You do a video about cooking ameal with one dollar.
Let's just say one dollar is 10, 10 cds, uh, 20 pesos or so, or
(15:21):
12 cds or whatever, and youmake a video about cooking a
meal with $1, and that videogets a lot of attention.
Now you can try other things,maybe traveling with $1, taking
a road trip with $1 in my pocket, buying an expensive car with
(15:45):
$1 dollar at least you're tryingto find around that side,
because anyone who watches thefirst video and likes it would
most likely go back to yourchannel to see if you have more
of those kind of videos.
And if you have more to watchmore, and that would suggest to
the algorithm that these videosare good, suggest it to more
(16:06):
people.
So once you find what works foryou, you just keep doing it,
and also even in yourpresentation style.
If you try something differentand you find out that the
audience like it the people inthe comment section like it just
give them more of that.
When I started my journey, Ididn't used to say oja, oja.
I started my journey.
I didn't used to say I didn'tused to say those things.
(16:29):
I didn't used to say thosethings.
Yeah, I said it once and peopleliked it.
People were like hey, who isalatiari?
You like alatiari?
I said yeah, there's analatiari there.
But you know, I was justtalking to that person, that
Yanko, and someone said I likethe way you said that.
You said you told Alatiare thatYanko, but can you make it a
(16:50):
bit more lively?
It was a suggestion from theaudience Can you make it more
lively?
And then I did it and theyliked it more lively.
Now their children are evenlearning it.
They watch my video and when itgets to that point they say it
with me Alatiari, yanko.
So you just try something.
If it works and you find outthat your audience like it, just
(17:12):
do more.
That's it.
Speaker 2 (17:17):
For you.
What strikes me the most is howyou remained anonymous to amass
such an amount of following,and then you finally decided I
want to review.
But before we even talk aboutthat, how did you choose that?
(17:39):
This is the type of contentthat I want to do.
Speaker 1 (17:43):
To be very honest with you, I came on YouTube.
I started creating contentbecause I wanted money.
That was the main reason why Iwas on YouTube Because I needed
money to fund my music, my musiccareer, and my friend had told
me there's money on YouTube, somy main aim is to make money.
So when I did my research, Isaw the type of content that
(18:06):
people like Entertaining content.
Entertainment has a lot ofattention.
So, okay, let me do somethingentertaining.
On YouTube, I saw that peopleare interested in trending stuff
.
I started not doing.
I started by even not doingtrending stuff.
I was doing entertaining stuffpicking comments, funny comments
(18:29):
on Twitter and reading them andmaking jokes around them and
laughing.
That was the first content Icreated.
It was called Epic Replies.
I did about just three or fourepisodes and that was it.
Only the first few people whosubscribed to my channel know
this okay a lot of people don'tknow about epic replies because
it's gone.
(18:51):
But then I did a story about amurder in kaswa and that story
gave me 14 000 views in one day.
Okay, at a moment where Ididn't even have 100 subscribers
, and I was like, yo, people arevery interested in trending
stuff, so then I kept givingthem more of that.
(19:13):
Okay, there's an update, wefound the person, the people who
did the the thing.
Okay, they've been taken to apolice station.
Okay, this.
So just like the doubling down,you're just following the story
.
Yes, just following the story.
So the 14,000 people who watchedthe first video came back for
updates and they kept comingback for updates.
(19:33):
And then in the comment section, I kept seeing other stuff.
I know you're talking aboutthis, but have you heard about
this?
Give us updates on this, giveus updates on this.
Then I started digging andgiving them updates on this, on
that, and that was how I startedgrowing and I realized, okay,
(19:55):
they like trending stuff, let megive it to them.
And what made me even growfaster was the fact that I added
my own personality to it.
So if it's not a tragic newsand it's an entertaining news, I
talk about it like I'm talkingto a friend alone in a room,
jesting with all the funnydetails and the mannerisms and
(20:16):
everything.
And so when you're watching myvideo, you feel like I'm talking
to you.
You feel like I'm having aconversation with you and I'm
jesting you on stuff thathappened and I'm cracking jokes
you.
You feel like I'm having aconversation with you and I'm
gisting you on stuff thathappened and I'm cracking jokes
about it and stuff, and youwould watch and laugh.
So you would definitelysubscribe and watch more and it
made me just blow up quickly.
Speaker 2 (20:37):
I don't know whether I should call you a headless
YouTuber, I should call you Kulaor I should call you Frederick,
but all I want to say youcooler once you go here,
frederick.
But all I want to say what thequestion I've got here is the
journey to that first paycheck.
How did it look like?
Speaker 1 (20:51):
it was.
It looked long like a longjourney when I started I had a
plan.
My plan was create 100 videos.
Before you even think about I'mnot getting monetized, I'm not
getting 4,000 watch hours.
My aim was creating 100 videosand if you set your target that
(21:13):
long, if you set the finish linefar, when you cross it like
they say in 100 meters everygood coach will tell you that
the finish line, think about thefinish line being further,
because most of the peoplerunning, when they are getting
to the finish line, they startslowing down because they think
(21:34):
that's the finish line.
So you see that in athletics itgets to close to the finish
line.
Someone can use speed to comeand win there is yeah I set my
targets very, very far hundredvideos.
if I don't create hundred videos, I'm not going to ask myself
why am I not getting thousandsubscribers?
Why am I not getting fourthousand watch hours?
(21:55):
Why am I not being monetized?
That was it and tunnel visionby the time I got to like my 40
something video.
That was when I got monetized.
So it felt like my expectationswere way higher than what I
actually did, like I expected tofinish at 100 100 and I
(22:17):
finished at 40 40 something.
So that means I feel I I'mhappy.
But if I expect to getmonetized after 10 videos, you
get disappointed and I'll getdisappointed.
So my target was 100 and I madesure every video was an
improvement of the last.
Huh, talk to me about that.
If you watch my video, you watchthe next video, you see that
(22:39):
there's there's somethingimproved.
Right now on channel people aretalking about how I run ads,
because I used to run ads thenormal way.
This video is sponsored by this, this, this, this and then you
just talk.
People skip it.
Right now I put the ads in theconversation, so you can't even
skip.
I talk about the thing in a waythat is part of the
(23:02):
conversation.
Okay, so when I was talking toDerek and Derek was wondering
how about I tell these people tosend money through this app and
this this?
And so Derek said you'relistening to an ad and enjoying
it at the same time.
It's an improvement of thefirst.
When I revealed myself, my firstreveal video, I looked shy.
(23:23):
People thought I wasn't theactual headless YouTuber and
that headless YouTuber hademployed somebody to come and be
a front.
Because they saw thatdisconnect, because my first
video was my phlegmatic side,because that was now me in front
.
So I was talking very gentlyand stuff.
And they were like nah, theheadless YouTuber we know is
(23:46):
very bubbly and stuff, so whyare you talking like this?
But now, if you watch my recentvideo as compared to the
earlier ones when I revealedfreshly in January, you'll see
that there's a big difference.
Speaker 2 (24:00):
The confidence is more, the playfulness is more,
everything is more so we'll talkmore about confidence and you
know all those things rightthere there that you need, but
at the point you've beenmonetized now what was your
first paycheck?
Speaker 1 (24:17):
my first paycheck.
I think it was 120 dollars, butI didn't get that money because
my channel was terminatedbefore the 21st of that month,
so I didn't get that money thechannel was terminated yeah, in
in 2021.
Why august 2021?
I don't really know, as at thismoment they they just.
(24:38):
I did a lot of stories and then, all of a sudden, they said I
had violated YouTube'sguidelines severely, and usually
what they do is, when youviolate, they give you a strike,
then they give you two strikesand then on your third strike,
within 90 days, that's when yourchannel gets terminated.
But then they didn't even giveme a strike, it just went off at
(25:00):
once.
So that was in 2021 when Istarted.
Five months after I started, Igot my first paycheck.
I got.
I saw it in the YouTube, sawthe money there.
You couldn't take it, but themoney was supposed to come on
21st, as it always comes.
But then on 18th I lost thechannel.
So I lost that money.
(25:20):
How did you feel Felt broken?
I felt money.
How did you feel felt broken?
I felt shattered because I cameon youtube to make money and I
saw the first money there and Icouldn't touch it and, per my
research, if your channel getsterminated, you can't create
another channel.
So I was devastated, but then Icreated another one and it
(25:45):
worked.
I think I know why, but I don'tknow.
Maybe, if I say it, they willcome and cancel.
So I created another channel.
I was shattered, but then, whenI created the other channel the
creator community they spokeabout it.
Wodemaya Magraheb Niy.
(26:06):
A lot of people spoke about mychannel being terminated because
they felt like I was doingsomething very unique so I
didn't deserve that.
So they gave me more supportand then people came back to the
new channel and within 12 daysI got monetized again.
Wow yeah, and then my okay.
(26:26):
So that one after that one, Ithink my first paycheck after
that that I really received waslike $720.
Speaker 2 (26:34):
That's from how many views.
Speaker 1 (26:37):
I don't know, but that was a month.
I don't know how many, I don'tremember, but that was a month.
Speaker 2 (26:42):
Let me stop it here.
This show.
I want you to subscribe andbecome part of the family.
We are on a journey of changingthe lives of people on this
channel and we appreciate youfor being here, but if you
haven't become part of thefamily, connect with us.
Hit the subscribe button Now.
Let's carry on the conversation.
(27:02):
You know, at a time when youstarted the first channel, how
old were you.
Speaker 1 (27:16):
I was 31.
Speaker 2 (27:17):
good.
So from that time up until thechannel got terminated, yeah you
had you already into music yeah, and you were looking for means
to support the music yeah, youstudied marketing in school.
Speaker 1 (27:31):
Yes, I did.
Speaker 2 (27:32):
Why did you not work with the marketing for a source
of income, rather than relyingon YouTube?
Speaker 1 (27:40):
I have an interesting story.
I applied for a job in acorporate firm.
I went for the interview.
I got accepted.
They gave me the day to start.
When the day on the day, Idressed up with my long sleeve
and my trousers, got my bag,went to work, I got to the gate,
(28:03):
stood there for like fiveminutes reflecting in myself,
minutes reflecting in my, inmyself.
Do I really want to do this?
Do I really want to do a nineto five?
Am I really built for office?
I stood there for like fiveminutes and then I called a
cousin of mine are you home?
I'm coming to play video gameand I left.
(28:24):
I just went to play video gamebecause I didn't see myself
working in a corporate firm.
That's just because I didn't seemyself working in a corporate
firm.
That's just me.
I don't see myself working in acorporate firm where you have
to put your suit and tie or yourshirt and tie sitting down in a
cubicle working KPIs.
I didn't see myself doing that.
(28:44):
I saw myself being more free,working in a firm where you can
feel free like a creative space,because I've always been a
creative.
So I felt like I'll bedepressed in such an environment
.
So I didn't apply my marketingin the corporate world.
Speaker 2 (29:02):
Did you feel like people knew you as an artist and
you had not met your personalexpectation of the finances.
So if people see you and you'renot living up to that
expectation, then you know theywill look at you differently.
Speaker 1 (29:16):
I've never seen myself that high.
I usually see myself lower thanI actually am and that has
always been the complaints fromsome like very close people.
They say I always underestimatemyself, I underestimate my
relevance, underestimate mypopularity and everything.
So even when I was doing musicand my music was all over radio
(29:36):
and stuff I was still sitting inpublic transport, I was still
doing normal things.
So I didn't really think anyonewould see me and say it's low,
you're low and stuff like no, Ididn't see it like that I mean,
there are still artists that youknow when they are starting up,
they still maintain a job.
Yeah.
Speaker 2 (29:55):
Right to try to, you know, take care of themselves.
I did it, yeah, Back in college.
So I really just want tounderstand that why you did not
take the path of you've gone toschool for it yeah you know
you've studied for it and evenif you did, maybe a year or two,
(30:15):
but you said nah I wasn'tinterested in corporates.
Speaker 1 (30:20):
It's not like I wasn't interested in working, I
just wasn't interested inworking in a corporate firm, a
strict corporate firm.
Because of that I went to aradio school and then I learned
I just wanted to polish my.
I had a passion for radio fromchildhood.
When I was in uni I worked atthe radio station in the uni
(30:44):
Volta Premier FM in Hull.
I used to work there when I wasin uni.
So I just went to school topolish up and then get a
certificate.
I went for a radio course andfrom there I got a job at yfm.
So I was I, I worked.
That place is a creative rightenvironment where you can feel
free and stuff.
Speaker 2 (31:04):
So I worked there for like five years I still think
your analytical mind, yourmarketing, you know background
has really helped you with yourYouTube channel, because I can
see you're very statistical withthe way you look at the numbers
, and I certainly think that isimportant as a creator,
especially you know if you'redoing it for the internet.
I mean you need to understandyour numbers and then know the
(31:24):
direction things are going andthen you know double up on it.
Yeah, but let's step theconversation down a bit, okay?
Um, now let's talk about howpeople can use content to boost
their business there's this guyon in china lc science.
Speaker 1 (31:45):
He has used content creation to boost their business
the LC Science business so muchthat now when people go to
China, they go there it's like atourist attraction.
Yeah, all he does is to createcontent on social media LC
Science.
His name is Tony.
He just does videos upon videos.
(32:07):
What's up, homie?
I'm Tony.
You can get your LC signs, noMOQ.
And he does funny videos andthrough that he's advertising
his signs.
So recently a very big streamercalled iShowSpeed.
He went to China to stream.
Everyone told him to go andmeet that guy and that guy just
(32:30):
creates content for his company.
You can use content creation tomarket yourself big time, right
.
Speaker 2 (32:37):
How do you think Auntie Julie, who has a shop in
Makola, can do that?
Speaker 1 (32:43):
Your shop in Makola is a fixed place.
People can only see that shopwhen they pass by Makola.
So that means if there'ssomeone in Achimota or there's
someone in Nyankbanduri orsomeone in Australia, that
person doesn't know will neversee Auntie Julie at Makola,
unless Auntie Julie gets on theinternet, because the internet
(33:05):
has no walls.
Someone can create a content inBangladesh and you watch it in
Ghana the moment it is posted.
Auntie Julie can start talkingabout her business.
If she sells cloth, this isHolland, this is this, this is
this GTP, this is this, this isthis.
(33:26):
She can start creating contentlike that.
If you want the best quality,the whole Ghana, auntie Julie
Start by saying that, and onceone video goes viral, it becomes
an anthem.
It gets to a point where I'mlooking for somewhere to buy
cloth in Ghana.
Oh, auntie Julie, the wholeGhana, auntie Julie.
(33:47):
And then you do it so you canuse content creation.
Oh, auntie Julie, the wholeGhana, auntie Julie.
And then you do it so you canuse content creation, the
attention you get from theinternet, to boost your business
, no matter what business it is.
There are certain eateries thatit's just by the roadside.
If you see them on social media, you wouldn't know that.
It's just by the roadside.
Because they have social mediapresence.
(34:10):
They create nice, nice contentabout their food.
You call them.
I want to order this, this.
What do you want?
I want rice, put thalia on it,put salad, add egg, add willy,
and then they'll put all thosethings together.
They'll put all those thingstogether and send a dispatch
(34:31):
rider to give it to you.
How did that person find you?
On social media?
So you can just just dosomething.
Everyone has a phone at thismoment.
Everyone has a camera phone.
Take a video of what you'redoing, talk about what you're
doing, whatever you're selling,and just put it out.
You don't know who will beinterested.
Speaker 2 (34:52):
There's this lady that's been doing it for years.
It's not working.
Speaker 1 (34:57):
So she wants to give up.
She's been trying to usecontent.
Speaker 2 (35:00):
Content is just not working.
Speaker 1 (35:03):
Maybe she should change her approach.
She should ask herself what amI doing wrong?
How are my videos even starting?
Because attention span isgetting smaller and smaller.
Right now on TikTok, if thefirst three seconds of your
video is not catchy enough, theyare gone.
(35:23):
They are swiping.
So the first three seconds,what is there?
Are you now going to say helloguys?
Please, my name is if you, orplease, don't scroll yet, look.
No, but as soon as you sayMajwa they are gone they are
gone.
They need something that willhook them, something.
And to you, what does a hooklook like?
(35:44):
My hook is for my type ofcontent if, if, sa.
Akwadie has done a diss song tosomebody.
As soon as you click my video,you see the title Sa Akwadie
drops diss song to Shatawali.
Let's just say, as soon as youclick the video, the first five
(36:05):
seconds of that video is a clipof the part where Sa Akwadie is
giving it to Shatawali.
That's the first five seconds.
So as soon as you click thevideo okay, sir Akwadiyah has
insulted Shatawali.
Let me check you click no.
You start seeing Jayaillumination, right right, right
(36:25):
.
Then from there I come on thescreen with my oja, oja, oja and
you're like oh, he's coming totalk about it.
Speaker 2 (36:32):
okay, so this is the video very similar to anytime
I'm watching a movie.
I remember this happenedrecently, so we're watching a
movie.
And then the first one my wifeput on somebody punch somebody
and I said right immediately.
The sleep went, I was focused.
My wife put on Somebody punchsomebody and I said right,
immediately the sleep went.
Speaker 1 (36:53):
Yes, I was focused.
Speaker 2 (36:54):
Yes, Then after some time it died down the bed and
then I started getting sleepyand then I was like, oh, can you
change it?
Then the next one, she changedand I was like, ah, so now
that's the hook.
Yeah, that it hooked me so muchthat I didn't want to sleep
anymore.
Yeah.
Until it started dying downagain.
(37:15):
But you see, the issue thatcreates this is good, but the
issue that creates is that a lotof the time you have to be so
creative, you've got to keeptrying so many things to make
sure it works, especially for mycontent.
It's so difficult, you know.
That's why we do theintroduction, yeah, but even
(37:37):
with the introduction, you findthat people are dropping off
here and there.
Yeah.
You know, so it's difficult.
Speaker 1 (37:45):
It's difficult.
But then you see, if you startlike that, the movie that
started with the punch, you turnon the movie, boom, yeah, yep,
that's me.
You're wondering how I go intothis position.
Right then, you're not comingto tell the story.
That story should also beinteresting from where.
After the hook, whateverhappens next should be as
(38:07):
interesting as the hook.
The energy level should be thesame.
Do you think content should bescripted?
It can be, you can script yourcontent.
It's the delivery that matters.
I don't script, I don't script.
I just jot down the key factsand then I just do everything
(38:28):
freestyle.
I don't script.
But then, even if you script,make sure your delivery is such
that it will be difficult forsomeone to think you're
scripting.
Okay, you get it.
So, even if you don't have ateleprompter, that you'll just
be reading and you have to belooking on your tablet or
whatever before you come up.
Even if you're taking it oneline after the other, you get
(38:51):
your line right.
You look up, you deliver.
You get to the next line, youlook up, you deliver.
So when they're editing andthey cut out the mistakes and
they put all together, theenergy is just there, constant.
But you don't drop the energyand then make it look like
you're now learning, you'reunsure of what you're doing,
because once someone watchesyour content and they feel like
(39:13):
you're unsure of what you'redoing, they might go off.
Everyone wants someone who issmarter than them so that they
learn from.
Everyone is looking for someonebetter than them.
So if I need business adviceand I'm on YouTube and I'm
watching your video and you'retalking with so much like
(39:35):
humility timidity, that's theword.
You're talking with so muchtimidity and very confused.
You're unsure and you're usingwords like I think, I think, I
think, probably, probably.
It's like you don't know whatyou're saying.
If it's a news content andyou're using purportedly
allegedly, it's like you are notsure of what you're saying.
(39:57):
I'm here to learn aboutbusiness.
How do I make money in life?
If I come to your channel, youneed to be speaking a lot of
motivational speakers.
They speak with so muchauthority.
There's, I think, vossi alsoyeah, vossi Tempequayo very if
you watch him, even if he'sunsure of what he's saying you
would.
Speaker 2 (40:17):
Well, you know the funny thing my one of my mentors
told me.
He says if you can't convincethem, confuse them when he said
that I was pretty young, I wasworking under him.
I laughed to bits.
Yeah, you know, find the words,find a way to carry yourself
and then deliver.
Yeah, I agree when we'respeaking earlier.
(40:40):
You agree to the fact thatcontent has changed your life
yeah.
Yeah.
Speaker 1 (40:49):
How I came on YouTube to look for money.
I found the money.
The main purpose was to lookfor the money and go back to
music.
After finding the money Irealized music is stressful.
So let me just continue doingthe content.
And it has changed my lifeeconomically.
It has changed my lifefinancially.
Also, internally, I'm happier.
(41:14):
I'm a very happy person and Ifeel fulfilled anytime I create
content and I see peopleenjoying the content.
The same kind of fulfillment Iget from music when I perform on
stage and people are happyabout it and cheering and
singing along.
I get that music when I create.
I perform on stage and peopleare happy about it and cheering
and singing along.
I get that same level offulfillment from content
(41:35):
creation.
So, aside the financialincentive and stuff, I'm happier
now because now I'm satisfyingmy introvert side and also my
extrovert side.
I don't need to be runningaround going from show to show,
place to place and stuff,meeting new people and
(41:56):
introducing myself to them.
I can create content in thecomfort of my home.
So the phlegmatic in me ishappy and I can also be a
sanguine.
In the comfort of my home andcreate the content and be happy
and you'll watch it at home andyou too, you'll be excited.
So I feel fulfilled and I feelhappy.
It's like this is what I'm madeto do.
(42:16):
It's just like radio how I feeldoing radio, so it's just the
same.
So it really changed my life.
Speaker 2 (42:24):
How can some of your words and your advice also
change somebody else's life?
Speaker 1 (42:34):
The best.
Your best advisor is yourself.
That's something I think my dadtold me that you can take
advice from a lot of people, butyou are the final stop.
If someone advises you, it's upto you to either decide to take
the advice, act on it or not.
If I tell you, quit doing thispodcast, get into something else
(42:54):
, it's up to you to take thatdecision or not.
If you've watched my life story,I've shared my knowledge.
I've told you what I did.
If you're willing to do that,put in the hours like I put in
the hours.
It got to a point I wasn't eveneating creating four videos,
(43:15):
five videos a day.
I didn't even have time forfood and me.
As soon as I start doingsomething, I forget about food.
If I don't eat early in themorning before I start working,
unless I close or unless I'mdone or I have nothing to do.
So if you hear all these wordsand you're not willing to also
(43:39):
put in the work and you wantthings to come easy for you,
you're not going to make it.
There are a lot of motivationalspeakers out there, a lot of
knowledge out there.
People put out a lot ofknowledge, even on your channel.
A lot of knowledge out there.
People put out a lot ofknowledge, even on your channel
a lot of knowledge.
But then what are you doingwith that information?
Are you just listening to go,sit down and then expect things
(43:59):
to happen to you?
Or are you going out to go andhappen to things?
Just if you listen to the thing, act on it and it might change
your life, just like it changedmine.
Speaker 2 (44:13):
So you see, there are a lot of young people in this
country that are looking forjobs.
They're looking to what's theword?
To go out of the country.
There's a word for it Jackpot.
There you go, would you say.
The path you chose.
Should they be willing to do it?
Should they?
Speaker 1 (44:32):
do it too.
Yeah, but it's not for everyone.
Why?
Fingers are not the same.
They are not equal.
Not everyone was born equal.
I might not be as businessinclined as you, but then I
might be more creative in likefreestyle creating stuff than
you.
Everyone has their strengthsand their weaknesses.
(44:52):
Find out what your strengthsare and use that.
Don't go copying someone.
I'm not good at public speakingLike I try.
Even as a musician I used to benervous before going on stage
all the time.
That's not my thing.
I'm not the type that meetssomeone instantly and then
sparks a friendship and starttalking to strangers and you
(45:14):
would think we've known eachother a long time.
I'm not that type.
So I can't get into sales.
I can't get into you knowthat's not me.
But my strength is storytelling.
I know how to tell stories andI think I'm funny.
I know how to say things infunny ways.
(45:34):
I know how to act to makepeople laugh.
That's my strength.
So I built on my strength.
If your strength is businessand analyzing things, you can
use that to your advantage.
But if you're a business-mindedperson and you try to copy a
creative person I'm not a dancerit will be very difficult for
(45:58):
me to do what DWP is doing, orDance, god Lloyd, it will be
very difficult for me to do so Iwill not even go there.
This is my field.
Once you know what you can doand you try, you act on it,
develop that skill, you willmake it.
There's a high probability ofyou making it.
Speaker 2 (46:20):
Then you transition to Instagram, facebook TikTok.
I think you even built.
You built your one TikTok fromscratch.
Speaker 1 (46:31):
Yeah.
Speaker 2 (46:31):
Okay, talk to me about all of that.
Why is it?
Important for a creator to notjust have one platform.
Speaker 1 (46:39):
Recently, when I go out, I realized a lot of people
now recognize me.
I go to random places.
Random people just see me andhi, it's you.
I know you from TikTok.
It's you, I know you.
Random places, random peoplejust see me and hi, it's you.
I know you from TikTok.
It's you, I know you fromTikTok.
And most of them know me fromTikTok, even though I'm a
YouTuber.
I create content on YouTube andI just post part of that
(47:00):
content on TikTok.
A lot more people arediscovering me on TikTok than
even on YouTube.
Okay, just recently I started aTikTok account.
I have 118,000 followers.
That's a shorter period of timethan I built my YouTube channel
.
(47:21):
There are so many platforms outthere.
There are people who spendtheir entire day on TikTok.
They hardly go on YouTube.
That's their app.
And then there are people whoare usually on TikTok.
They hardly go on YouTube.
That's their app.
And then there are people whoare usually on YouTube.
They don't want to see TikTokbecause they're not excited by
what's going on there.
Everyone has their favoriteplatform, so it's good to build
(47:44):
yourself on different platforms.
There's actually a LinkedIncommunity.
Linkedin is like another worldthat people don't even know.
But that side to this pressuregoing on there there are people
building up themselves onLinkedIn.
So if you have differentplatforms and you understand how
(48:05):
each platform works and youcater to the kind of audience on
those platforms, you growbigger.
Because now more people know meon on TikTok so I can use my
numbers on TikTok to get a dealand get more money on TikTok.
And the same way I'm doing onYouTube, I'm building a Facebook
(48:27):
, I'm building Instagram.
Once those platforms also getthe numbers, I can use those
numbers to also make more moneyand more people can even
discover me on those platformsand then I can redirect them to
YouTube, which is the highestpaying platform for creators.
So now all of them, they see meon TikTok and other platforms,
(48:51):
they come on YouTube, they seemy thumbnail.
Oh, I know this guy.
I saw him on TikTok.
Let me watch his videos onYouTube.
Speaker 2 (48:57):
Let me stop it here for a minute.
If you've been watching thisshow, I want you to subscribe
and become part of the family.
We are on a journey of changingthe lives of people on this
channel and we appreciate youfor being here, but if you
haven't become part of thefamily, connect with us, hit the
subscribe button and let'scarry on the conversation.
(49:18):
As a creator, what does thatmean?
Does it mean that I need tocreate content on YouTube,
create another one for TikTokand keep creating it for
different platforms?
How does it work?
Speaker 1 (49:29):
Just create a short form of your YouTube video.
Post it on TikTok this podcast.
There are a lot of gems in thispodcast.
People just drop nuggets uponnuggets upon nuggets, can just
cut one post on TikTok.
Cut another post on TikTok Inone podcast.
You can actually get over 100short clips in one podcast
(49:50):
session.
Just post them on TikTok andleave them there.
Sometimes, just post and forgetyour TikTok After some time.
Open your TikTok.
You'll be surprised Becauseonce someone watches one video
and they like it, they watch.
And on TikTok if someone spends10 seconds, if you spend 10
(50:10):
seconds on a video, tiktok willjust see that.
Okay, you like that video.
So after two or three scrollsyou'll see another video like
that.
And when they keep suggestinglike that, you're gone.
You don't need to createdifferent, different, different
for every.
You can just create one andthen cut some based on the
format of tiktok.
Youtube is like this.
(50:32):
This format yep, 16 by 9.
Tiktok is, uh, vertical.
Youtube is horizontal.
So just cut your videosvertical for tiktok or oriented
vertically for tiktok're gone.
Speaker 2 (50:44):
As a brand?
What are you doing beyondYouTube, tiktok, facebook, for
brand continuity?
Speaker 1 (50:56):
There's also an image .
You need to.
That's why you build yourself,so that, if all these platforms
are not there, who are you?
Can you enter certain rooms?
Or is it just because of thecontent?
There are lots of people whohave even more numbers than,
let's say, wodemaya.
(51:16):
Wodemaya has millions ofsubscribers.
There are people who have morethan that, ghanaians who have
more than that, but do you havethat influence your brand image?
Can you walk into rooms thatthe Maya will walk into?
You need to build yourself alsoso that, aside your content,
you as a person can be in demandtoo.
(51:38):
I've recently been invited tocome for some seminars and stuff
, to be a speaker and stuff.
This is a way of branching out,because I have a lot of
knowledge and experience in whatI do as a content creator, I
can branch out and startteaching, doing masterclasses
and stuff, associating myself orcommunicating, connecting with
(52:02):
other people in my field or inhigher levels than that.
I want to get to Build yourbrand, build yourself.
It's not so that you candiversify.
Some people know you as aYouTuber, others can know you as
a businessman, others can knowyou as an entrepreneur, as a
motivational speaker, just so.
(52:24):
It's like you know, likedifferent nets.
Speaker 2 (52:26):
Honorable Kennedy Japon walked into the studio and
he said nothing All the wayfrom downstairs and then, when
we got him in, he stood rightbehind you.
He looked around and said na sadia mui yetiwa mokapa.
That was the statement he made.
(52:53):
You know, the man is tall and Iwas like half his size and I
stood and I looked at him and Isaid honorable, you know, I'm
not, this is exactly, I'm notdoing this exactly for the money
right now, it's just to tooimpactful.
I know, I know, I know, but howyou know, this is a generation
like our parents.
Yeah, how did your parents lookat you being a creator, whether
you're going to be able toafford you know a few things.
(53:15):
How was their perception aboutthe whole thing?
Speaker 1 (53:18):
You know, those that generation.
They don't know.
Most of them don't know.
Like the computer age, theydon't know what really happens.
My parents didn't even know Iwas into content creation so
they used to force me to get ajob, to get a job, to get a job,
even as a musician?
they didn't.
They didn't think the music waspaying that much.
(53:38):
So they kept trying to get meto get a job.
And that was how come I gotthat corporate job that I didn't
even go and later went to radio.
So when I was working on radio,they they were just happy that
okay, even if the music is notworking, at least you're working
, you're making some money.
And then now to contentcreation.
All parents care about iswhether their children are
(54:00):
working, are happy and alsomaking money.
So if they think what you'redoing doesn't make money, they
will be concerned, but once theyknow it's making money, they're
okay with it.
So when Honorable Ken said thatto you, if you had showed him
how much you made and he saw thenumbers and it made sense to
(54:24):
him he would be like wow, Ididn't know you guys make this
much on the internet.
Because, honestly, thatgeneration they don't know.
Speaker 2 (54:31):
I promise you something.
Yeah, and this is ourconversation.
If I had shown this man theback end, he would have been
like you need to stop this rightnow.
Oh yes, oh yes.
I remember, even in ourconversation, there were times
where I said Honorable, noamount of money will I make
today that it will make sense toyou, because the numbers are
(54:54):
different.
Speaker 1 (54:56):
There are levels, different levels, but I'm sure
if Mr Beast shows Honorable Kenhis numbers it will make sense
to him.
Speaker 2 (55:03):
Yes, it will make sense.
Yeah, yes, it will make sense.
Yeah, it will make sense.
Speaker 1 (55:06):
And it's the same content creation.
Yes, so that should let youknow that everyone has a level
you can't in Ghana.
There are some people who areso rich that this content
creation wouldn't make sense tothem, but then there are also
others who are so poor thatcontent creation is like their
savior.
Speaker 2 (55:27):
I posted how much we made.
I think when I checked it wasabout $2,000, $9,000 or $3,000
one of the months I posted itand then I wrote something about
it.
The reason I posted that wasbecause I wanted people to know
that what I've invested in thisand what I still invest in it,
(55:50):
the amount we made that monthand even subsequent months, does
not make sense.
Somebody came to comment heythis is good.
Speaker 1 (56:01):
Yeah, you're right.
Let me tell you something I'venever said anywhere.
It cost me over 200,000 CDs toreveal my identity.
Wow, why?
Yeah, because I was alwaysdoing it minimal effort, phone,
everything.
But then, once I decided toreveal my identity, within three
(56:25):
months, building up to thereveal, I invested over 200 000
ghana cds because I needed toget an office space, I needed to
get equipment, I needed to geta podcast space, furniture,
equipment not easy cameras,laptops for editing, laptops
that are powerful enough to edit, you know and I had to buy or,
(56:55):
you know, cough out like do, allthese investments just because
I decided to reveal my identity.
Someone might listen to thisand say, nassif, 200,000 is no
money, but then, from where Icome from, it's big money.
For most people it'slife-changing money, and that I
just invested because I wantedto show my face to people.
If you don't take such risks, ifyou don't invest in yourself,
(57:16):
how do you expect to grow?
Because I wasn't growing.
I got to a point where I wasn'tgrowing as a content creator.
There were a lot of things Iwanted to do that I wasn't doing
, so I had to invest that much.
So don't look, there's alwayssomeone richer than you.
That's right.
Don't compare yourself toanyone At all.
Make your comparison withinyourself.
(57:37):
That's right.
If you compare your progressnow to last year, have you made
progress?
Is there an improvement?
If there's an improvement,you're winning.
You're winning.
Yeah, if you compare yourselfto somebody, you will never be
happy.
Yes, I can't compare my numbersto Ude Maya, I'll never be
happy.
But then if I compare mynumbers now to when I, when I
(58:04):
was anonymous just last December, when I was anonymous just last
December, if I compare mynumbers now to last December,
big gap, right.
So I'm winning, there's animprovement, wow.
Speaker 2 (58:16):
This is beautiful.
I'm going to call you cooler.
Is there anything we can stilldiscuss that we haven't?
Speaker 1 (58:26):
We can go on and on, but then it depends on the
length of.
But this has been a veryinteresting conversation I think
we can talk about still.
On content creation and stuff,we can talk about the do's and
don'ts of content creation.
Don't copy anyone.
(58:47):
Make sure you're trustworthy.
Be solid, be a solid brand as aperson.
Let someone see you and trustyou.
Right now, I see your channel.
I trust your channel because Iknow you're going to have proper
guests on the show.
You're going to have people whowill impact my life, who will
(59:09):
give me knowledge.
So anytime I see a DerekAbayete video, I want to watch.
You should get to that point.
Don't just be hungry for thenumbers.
If you're hungry for thenumbers, you do just anything
and you would be scattered allaround.
Today, you hear this one istrending, you are there.
(59:30):
Tomorrow, you hear this one istrending, you are there.
We don't know you for anything.
Wow, and you're just so.
No one will even take youseriously.
And if, if you don't build yourfoundation at one place and you
keep running around people, it'slike you're chasing a butterfly
(59:50):
People.
By the time that trend has comeand you're going there, there
are people already there whowere building on that before the
trend started, so they are theones going to get the numbers.
By the time you run there, thetrend has left and moved to
another place, and then you'llrun to that side too.
But then, if you build yourchannel is about business, it's
(01:00:13):
about impact, it's aboutknowledge.
Once you build it like that,even if you bring a
five-year-old here, people knowthat that five-year-old has
something that can impact people.
That's why they are there.
So you need to be a solidperson as a content creator and
also generally as a human being.
(01:00:34):
Just be solid that's beautiful.
Speaker 2 (01:00:37):
Do you think creators in Ghana are united?
Speaker 1 (01:00:40):
yes and no, it's just cliques.
There are cliques, there arepeople, groups of creators, and
then yes and no.
Okay, it's just clicks, thereare clicks, there are people,
groups of creators, and then therest, I think, is a Ghanian
thing.
Ghanians like competing.
Okay.
That's how come, even at themarketplace, if one person
(01:01:01):
starts selling tomatoes and isdoing very well, you see that
the one selling cloth next tothe hair has started selling
tomatoes too, and there's alwaysthat kind of competition
internally.
So even if the person will nottell you, I'm competing with you
, low-key, there's that kind ofthing there.
But then there are people whoare cool with everyone.
(01:01:26):
It's just clicks, clicks,clicks.
I don't think there's generalunity, but then I think there
are factions and those factionsare united.
You think we need it?
Yeah, with unity you can buildsomething even bigger.
Someone like MrBeast can put 50creators together, collaborate
with them at once to create onekind of content.
(01:01:49):
Wodemaya tried to bring allGhanaian creators together, did
a, meet and create.
We created a Telegram channelwhere we could learn from each
other.
If anyone has a problem, put itthere.
Someone might help you with it,and stuff like that.
But then right now that channel, too, has become kind of
dormant.
So I don't, I don't really know.
Speaker 2 (01:02:11):
It's some way motivation or discipline,
discipline okay, what's the bestadvice you've ever received?
Speaker 1 (01:02:27):
I've said it already don't compare yourself to anyone
.
Make your comparison withinyourself amazing Kula.
Speaker 2 (01:02:34):
Can you recommend a book for my audience?
Speaker 1 (01:02:40):
I don't like reading.
Okay, I'm a listener okay, sorecommend something.
Speaker 2 (01:02:44):
You've listened to Connected Minds Podcast.
Thank you very much.
I think you are one of myfavorite guests I've had one of
my favorite creators and one ofmy favorite guests I've had.
I think it's you and thenthere's another guy my god, look
.
The rest of the conversation isfor me.
(01:03:05):
Thank you so much, um, andeverybody should say to say
thank you to him.
I'm gonna put his um this umchannel as well in the
description.
Usually when a guest come hereand you're asking me the details
of the guest, but I always putit in the description.
So please check in thedescription and you can find all
details about the headlessYouTuber.
He's on Instagram as well, he'son Facebook, he's on TikTok,
(01:03:30):
he's on X, so you can find hiscontent anywhere and you would
enjoy as much as I do.
If you made it to the end,please let me know in the
comments.
My name is Derek Abayite andstay connected.
I'm out.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.